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2nd Conference Reputation Management

Tactics. Crisis. Tools. 5/6 September, 2013 Crowne Plaza, Prague

Early Bir Discount d u August 9 ntil th, 2013

www.reputation-conference.eu

Best Cases

Keynotes

Workshops

1 Protecting Reputation �rough Whistle-Blowing Policies

1 Crises, Hackers and the Rest: Reputation �reats in the 21st Century

1 Making the Best Out of the 21st Century Technology: Online Reputation Management

2 Now You’re Up, �en You’re Down: Recovering Reputation After a Crisis 3 Taking Customers’ Feedback Seriosuly 4 From CSR to CSV: Creating Economic Value by Addressing Society’s Needs 5 Better Prevent �an Cure: Controlling Standards in an Uncontrollable Industry

2 Reputation as a Strategy to Economic Success

Dinner Speech 1 Can Reputation Be Blackmailed? Legal Aspects for Protecting Reputation

2 Reputation Recovery Model - Rescue, Rewind, Restore, Recover 3 Elements of World Class Reputation: Rationale, Strategy, Accountability


5/6 September, 2013 Crowne Plaza, Prague

Conference Programme THURSDAY • 5TH SEPTEMBER, 2013 10.00 am

Doors Open

10.30 – 10.45 am

Welcome

Workshop Session 3.30 – 5.00 pm

WS I Elements of World Class Reputation: Rationale, Strategy, Accountability

Module I: Organising and Managing Corporate Reputation

3.30 – 5.00 pm

WS II Reputation Recovery Model

10.45 – 11.30 am

Keynote: Crises, Hackers

- Rescue, Rewind, Restore,

and the Rest: Reputation

Recover

Threats in the 21st Century 3.30 – 5.00 pm 11.30 – 12.15 pm

WS III

Keynote: Reputation as a

Making the Best Out of the

Strategy for

21st Century Technology:

Economic Success

Online Reputation Management

12.15 – 12.30 pm

Closing Discussion

12.30 – 1.30 pm

Lunch

5.15 – 6.00 pm

Closing Discussion

8:00 – open end

Dinner

Module II: Crisis Prevention and Strategy From 8.30 pm 1.30 – 2.00 pm

2.00 – 2.30 pm

Dinner Speech:

Protecting Reputation

Can Reputation Be

Through Whistle-Blowing

Blackmailed? Legal Aspects

Policies

for Protecting Reputation

Now You‘re Up, Then

FRIDAY • 6TH SEPTEMBER, 2013

You‘re Down: Recovering Reputation After a Crisis 2.30 – 3.00 pm

Closing Discussion

3.00 – 3.30 pm

Coffee Break

Module III: Strategies for Optimising Stakeholder Relations 8.45 am

Doors Open

9.15 – 9.30 am

Introduction

9.30 – 10.15 am

“This is a chance to hear what has worked and what has flopped and learn from mistakes.”

Taking Customers’ Feedback Seriously - For a Better CRM

10.15 – 11.00 am

From CSR to CSV: Creating Economic Value by Addressing Society‘s Needs

11.00 – 11.30 am

Coffee Break

11.30 – 12.15 pm

Controlling Standards in an Uncontrollable Industry

12.15 – 12.45 pm

Closing Discussion

12.45 – 1.00 pm

Closing Statement

www.reputation-conference.eu


Conference Reputation Management

2nd Conference Reputation Management Reputation: easy to achieve and difficult to maintain. As the 21st century unfolds with its new challenges and impediments, reputation takes on a whole new meaning: it becomes a means to success rather than an end. The 2nd Conference on Reputation Management invites you to join us in Prague to discuss about Tactics, Crisis, and Tools. The first module will be dedicated to typical threats for our century as well as managing reputation to achieve economic success. The nexus crisis-reputation will be explored in the second module with a special focus on crisis recovery and whistle-blowing in big corporations. Last but not least, the third module revolves around optimising relations with stakeholders with CSR, CSV and Supply Chain Management policies at its core.

Module I:

Organising and Managing Corporate Reputation - the first module aims at presenting reputation not as an end, but as a means to achieve economic success

Module II:

Crisis Prevention and Recovery - explores how a crisis can damage a company’s reputation and what are the means to recover, as well as implementing internal prevention measures like whistle-blowing policies

Module III: Strategies for Optimising Stakeholder Relations - focuses on the idea that reputation management is tantamount to managing stakeholder relations

Speakers include:

DR. SOFIA HITZBLECK

DR. CHRISTOPHER STORCK QUADRIGA UNIVERSITY (MODERATOR)

CARSTEN WEGMANN DIRECTOR, REPUTATION INSTITUTE

PROF. ALASTAIR MULLIS UNIVERSITY OF EAST ANGLIA

Location // Contact: LOCATION

CONTACT

Crowne Plaza

Conference

Koulova 15

Coordinator

16045 Prague

Anca Scurtu

Tel: 420 296 537 277

+49 (0)30 / 44 72 94 00

convention@crowneplaza.eu @crowneplaza.eu

anca.scurtu@quadriga.eu

www.reputation-conference.eu


2nd Conference Reputation Management 5/6 September 2013, Crowne Plaza, Prague

Registration

Fax: +49 (0) 30/84 85 92 00

I would like to attend the Reputation Management Conference on September, 5th and 6th, 2013 in Prague. General Admission: Conference Fee 1160 Euro* Early Bird Discount: Early Bird registration deadline is September 9th, 2013: Conference Fee 920 Euro* EACD Members: I am an inhouse communications professional and a full member of the European Association of Communication Directors (EACD) OR I would like to become a full member of the EACD (annual membership fee, including Communication Director subscription: 140 Euro) and hereby ofďŹ cially apply for membership: Conference Fee 840 Euro*/** Communication Director Magazine Subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120 Euro) and hereby order an annual subscription: Conference Fee 840 Euro*/**

name/surname company position address/city

telephone

e-mail

VAT number Alternative Billing Address

Yes

No

company name/surname address/city

date/signature * Prices do not include VAT; included in the participants fee is access to all parts of the conference programme as well as to the dinner reception. ** Prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu. Host: Quadriga Hochschule Berlin GmbH

Register online at: www.reputation-conference.eu


Reputation Manager