European Communication Summit 2019

23 — 24 MAY 2019 BERLIN

YO U R

I N V I TAT I O N

TO

EUROPE’S COMMUNICATION TRANSFORMATION EVENT 2

5+

50+

400+

Days in Berlin

Innovation Expeditions

Influential Speakers

Communication Professionals

SPEAKERS INCLUDE: +++MICROSOFT+++SIEMENS+++OECD+++SAP+++AIRBNB+++ +++DELIVERY HERO+++EUROPEAN COMMISSION+++HSBC+++ING GROUP+++LIDL+++ +++OSRAM+++ERGO+++PANALPINA+++EUROPOL+++NOVARTIS+++BAKERHUGHES+++ + + +NHS DIG ITA L+ + + SOCIÉTÉ G ÉNÉR A LE+ + +NETS G ROUP+ + +WORLD ECONOMIC FORUM+++JYSKE BANK+ + +SK ANSK A+ + +GUMTREE+ + +CONNECTED BUSINESS +++

FULL PROGRAMME AND TICKETS: WWW.COMMUNICATION-SUMMIT.EU

#ECS2019

W E LC O M E

TR AC K 1

E C S 1 9

T R ACK 2

e n g a g e

TR AC K 3

T R AC K 2

e v o l v e

T R ACK 4

e x p l o r e 2

TO

e f f e c t

WWW. CO M M UNICATI O N-SUM M I T. E U

2

5+

50+

400+

Days in Berlin

Innovation Expeditions

Influential Speakers

Communication Professionals

Welcome to the European Communication Summit 2019!

In an age of radical transparency, where tech innovations empower every employee to be a communicator and organisations are increasingly expected to take a stand on social issues, it has never been more important to have a strong, clear and consistent voice on organisational strategy, purpose and values. At this year’s European Communication Summit, the annual event for international communications executives, we will explore how Europe’s leading communicators are developing new approaches to stakeholder engagement. We will deep dive into evolving communication strategies, instruments and channels and we will learn about tomorrow’s tech trends and stategies to lead, future-proof and transform the communications function.

Hans Koeleman, President of the European Association of Communication Directors

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

3

K E Y N O T E S

Summit moderated by Karin Helmstaedt

As CEO of SingularityU Denmark, Laila heads up the campus in Copen­ hagen Science City that offers a variety of education programs, accelerators, makerspace as well as a co-working space for both startups and corporates leveraging exponential technologies to scale positive impact. Among others she has launched the highly successful accelerator thinkubator; a corporate, crowd­ funded accelerator program that helps corporates work with entrepreneurs and establish their own incubator to kick-start innovation and leverage tech­nology.

Similarly, she co-founded the award-winning innovation hub DARE2mansion, a professional playground which serves as an incubator, coworking and event space. Laila is also an active angel investor, board member and advisor to politicians and organizations through numerous appointed positions and has won several awards.

Laila Pawlak Co-founder and CEO SingularityU Nordic

4

WWW. CO M M UNICATI O N-SUM M I T. E U

Image copyright: dare2mansion

Keynote Speaker

Keynote

The value of humor in communications The average person sends and receives up to 112 emails per day and spends 80% of their time in some form of active communication. So how do you get people to stop and pay attention? By using humor. When people laugh, they listen, when they listen, they learn. In this session, you’ll learn how to make use of humor in communications.

Drew Tarvin Corporate humorist, author, and comedian Humor That Works

Keynote

Digital alter egos as weapons in the disinformation battle While machine learning and artificial intelligence offer immense potential for businesses, they also give way to new forms of exploitation, intimidation, and sabotage. For example so-called “deep fakes” are becoming increasingly realistic and resistant to detection. Individuals as well as businesses are in need of solutions for the problem of disinformation and fake news that is polluting the information environment. Might digital alter egos be a feasible approach?

Rand Waltzman Deputy Chief Technology Officer RAND Corporation

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

5

DAY 1

08:30–09:30 09:30–09:45

09:45–10:30

THUR SDAY 23 M AY 2019

PROGRAMME OVE RVIE W

ENGAGE

EVOLVE

EXPLORE

EFFECT

WORKSHOPS

Understanding your key stakeholders and engaging them in the right way

Evolving your commu­nication strategies, instruments and channels

Exploring innovative software, tools and tech trends of the future

Managing your commu­ nication department effectively and digitally

Improving your skill set as a communicator

Registration Welcome Remarks

Digital alter egos as weapons in the disinformation battle Rand Waltzman, Deputy Chief Technology Officer, RAND Corporation

10:30–11:20

Panel Communications

in an era of political instability, fake news and disinformation

Business leaders and communicators operating in global contexts are challenged by the imminent disintegration of Europe due to the rise of populism, by global political instability and by general mistrust in the media system as well as dissemination of fake news and disinformation. In which way can and must they adapt to the fast-changing requirements of the political and the media system and how can they transform their businesses as well as their communications in order to impede being left behind by competitors from emerging markets?

11:20–11:50

Break

11:50–12:20

Fishbowl

12:30–1:00

Trust and transparency in an age of mistrust?

Insights from the European Communication Monitor 2019 Ansgar Zerfass, Professor and Chair of Strategic Commu­ nication, University of Leipzig | Dejan Verčič, Professor of Public Relations, University of Ljubljana

Case Study

Insight

Rosa Riera, VP/ Employer Branding and Social Innovation, Siemens AG

Duccio Manetti, Demand Generation & Commercialization Manager, Baker Hughes

Sparking conversations about the future through employer brand strategy

Experiential marketing: a whole new way of communicating with technologies

Insight

Redefining internal communications Kieran Ivers, Enterprise Communication Specialist, Poppulo

1:00–2:10

Lunch

2:10–3:10

Panel

Case Studies & Discussion

John Bache, Managing Director, VIM Group + corporate speakers tba

Aurélie Valtat, Head of Digital/ Multimedia/Internal Communication, European Commission | Dorian Ilie, Consumer Director, Rogalski Damaschin PR

Case Study

Case Study

Future-proof your brand: corporate char­ acter and the role of purpose, culture, and stance in ensuring relevance and pros­perity

3:20–3:50

Online influence: how employees drive the conversation Sean MacNiven, Global Head of Search and Community Strategy, SAP

3:50–4:20

Break

4:20–4:50

Insight

What are the seven global trends shaping corporate reputation?

Matt Painter, Managing Director (UK) – Corporate Reputation, Ipsos

5:00–5:20

Digital and multimedia innovation and how to manage successful digital campaigns

An integrated approach to company transformation in disruptive markets Martin Bachler, Head of Projects & Strategic Planning, OSRAM | Johanna Gebert, Strategic Communication Manager, OSRAM

Insight

What happens if digital transformation actually succeeds?

Dirk Songuer, Studio Head, Mixed Reality Studio, Microsoft

Communications 2025: a realistic glimpse into business and technology-related core competences of communicators Lina Jakucioniene, Head of Corporate Communication in the Baltic States, ERGO | Edna Ayme-Yahil, Head of Marketing and Communications, Panalpina | Julian Trautwein, Head of Communications DACH & Central Eastern Europe, Airbnb

Cae Study

Organising for brand love: moving towards a global integrated collaborative brand experience Nanne Bos, Head of Global Brand Management, ING Group

Insight

Another kind of storytelling: exploring the potential of VR and AR Michael Neidhöfer, CEO, ZREALITY GmbH

Insight

Case Study

Carsten Wegmann, Vice President Northern Europe, Reputation Institute | Alessandro Bracco, Director Group Marketing & Branding, Rockwool Group

Frederik Schröder, Managing Director, knowhere GmbH + Client

What gets measured gets done

Panel

How an AI chatbot automates customer communication

Workshop

Crisis leadership before, during and after: have you got what it takes?

Dirk Lenaerts, Senior Partner, CS&A International | Koen Peeters, Senior Consultant, CS&A International

Workshop

From macro trends to micro-influence: how to get your advocacy and influence strategy right Lukasz M. Bochenek, Managing Director, Leidar

Interview

Workshop

Bodo von Braunmühl, Head of Communications, Delivery Hero SE | Cristina Hanganu, Communication & CSR Director, Lidl Romania

Jonathan Chandler, CEO, Quiller Consultants

How to find the right balance between local and central needs in international communications departments

How insights and foresights can help your organisation manage risk, increase resilience and unlock growth

Insight

Effectively communicating your brand: the changing role of comms within the company Eckhard Klockhaus, General Manager, Imory

European Communication Award The European Communication Award recognises rising stars who are delivering outstanding communications work on a European level. During these 20 minutes the audience will have the opportunity to choose the best young communicator out of three shortlisted rising stars with the help of an applause meter.

5:20–6:00

6:05–6:15 6:15–open end 6

Keynote (tba) Closing Remarks Dinner & ECS party WWW. CO M M UNICATI O N-SUM M I T. E U

PROGRAMME OVE RVIE W

DAY 2

F R I DAY 24 M AY 2019

ENGAGE

EVOLVE

EXPLORE

EFFECT

WORKSHOPS

Understanding your key stakeholders and engaging them in the right way

Evolving your commu­nication strategies, instruments and channels

Exploring innovative software, tools and tech trends of the future

Managing your commu­ nication department effectively and digitally

Improving your skill set as a communicator

08:00–08:50 08:50–09:00

Registration Welcome Remarks

09:00–09:45

Driving innovation and digital transformation: insights from a female entrepreneur Laila Pawlak, Co-founder & CEO, SingularityU Nordic

09:45–10:30

Panel Reassessing

the role of communication and discussing the required skill set of the modern CCO

Which demands do successful communicators have to fulfil in terms of implementing digitalization, agile structures and integrated communication? In which ways can and must they collaborate with other departments? What is the role of communication in the economic transformation process? Which leadership, business and technological skills does the modern CCO-position require? In this session we discuss the transforming role of communications and the expectations modern communicators have to fulfill.

10:30–11:00

Break

11:00–11:30

Case Study

11:40–12:10

Listening and responding to stakeholder concerns

Insight

How to turn communicators into digital (almost) natives

Pia Stoklund, Senior VP, Head of Group Communications, Nets Group

Jean-Paul Chapon, Head of Digital Communications & E-Reputation, Société Générale

Case Study

Insight

How corporate responsibility can influence corporate strategy development

The power of storytelling Cristian Lupsa, Editor-in-Chief, Decât o Revistă

Dr. Michael Fürst, Head of Social Innovation & Strategy, Novartis

12:10–1:20

Lunch

1:20–2:00

Panel

Why should I give my data to you? Creating customer value Sean Pillot de Chenecey, Author, Brand Positive | Fergus Campbell, Head of Communications, Gumtree

2:10–2:40

Interview

Authentic communication in a mistrusting world: reaching citizens and consumers online and offline

Insight

Counting what counts: measurement evolution in a media revolution

Claire Georges,Press Officer, Europol | Anisa Missaghi, Corporate Communictions Lead – UK & Ireland, pladis Global

Paul Hender, Chief Operations Officer Europe and North America, CARMA

Break

3:10–3:40

Insight

Communications at the heart of lobbying/ public affairs Russell Patten, CEO Grayling Belgium and Chairman, Grayling Public Affairs Europe

Panel

Tech

Sue Clarke, Non-Executive Director, Imperial Brands, AkzoNobel, Britvic and Bakkavor Group | Anna Mitchell, Consultant, Vesuvius plc | Oskar Yasar, Managing Partner, Broome Yasar Partnership | Katrina Andrews, Managing Partner, Andrews Partnership

tba

Blockchain and digital communication. towards web 3.0

Today’s corporate affairs director, tomorrow’s CEO?

Workshop

tba

Franco Giacomozzi, Founder, Blockchaineeze

Case Study

Natural language processing in internal comms Rachel Royall, Director of Communications, NHS Digital

François Nicolon, Chief Marketing Officer EMEA, Kantar Media

Generation Z: the secret to millennial engagement

2:40–3:10

3:50–4:30

Insight

Case Study

Case Study

Everyone wins! How gamification helps build the culture

Panel

Run it like a newsroom: the newsroom approach to corporate communications

Workshop

tba

Oliver Cann, Head of Media Content, World Economic Forum | Sean McNiven, Global Head of Search and Community Strategy, SAP | Lasse Høgfeldt, Head of Communications, Jyske Bank | Eckhard Klockhaus, General Manager, Imory Insight

Digital leadership tba

Małgorzata Dobosz, Head of Communications, Skanska Poland

Case Study

In the aftermath: a tactical approach to reputation rebuild from zero base Ansophie Strydom, GCO Head of Employee Communications EMEA, MEE and Greater China, SAP

Insight

Being human in the digital age: practising mindfulness Mounira Latrache, Founder & CEO, Connected Business

Insight

Content for the next generation Christoph Kamps, CEO & Founder, K-MB

The value of humor in communications Drew Tarvin, Corporate humorist, author, and comedian, Humor That Works

4:30–4:40

Closing Remarks

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

7

E N G A G E May 23, 11:50 AM – 1:00 PM, Fishbowl

Trust and transparency in an age of mistrust?

Insights from the European Communication Monitor 2019 Prof. Dr. Ansgar Zerfaß | Professor and Chair of Strategic Communication | University of Leipzig Prof. Dr. Dejan Verčič | Professor of Public Relations | University of Ljubljana Angela Howarth | Director Marketing Communications / Board Member | World Green Building Council We live in an age of mistrust. Across Europe, trust in the mass media and journalism is declining.

What does this mean for communication professionals? Can we still be successful, if top executives, internal clients and the general public lose trust in us and our activities? Can transparency revert the trend? This panel reveals fresh insights from the 2019 European Communication Monitor study and views from communication leaders. Attendees are invited to join the debate and share their experiences.

May 24, 2:10 PM – 2:40 PM, Interview

Generation Z: The secret to millennial engagement Anisa Missaghi | Corporate Communictions Lead – UK & Ireland | pladis Global Claire Georges | Press Officer | Europol What are the rules of engagement for Generation Z? How do you build relationships with millennials? Authenticity, relatability, sustainability – which values does this generation care most about? It’s time to take this group seriously and begin customising strategies exclusively to their habits and preferences. Claire Georges and Anisa Missaghi, winners of the Young Communicators Award 2017 / 2018, share their insights about the topic within this interview.

May 24, 11:40 AM – 12:10 PM, Case Study

How corporate responsibility can influence corporate strategy development Dr. Michael Fürst | Head of Social Innovation & Strategy | Novartis International Corporate strategies rarely sufficiently reflect corporate responsibility as a key value driver.

Dr. Michael Fürst, Head of Social Innovation and Strategy at Novartis AG, will share how the Swiss-based pharmaceutical company is integrating Corporate Responsibility into its strategy, what has been achieved and what didn’t work so far: At Novartis, the key findings of regular materiality analysis inform strategic choices and allow a clear focus on business models innovation as a mechanism to create value for the business and increase positive social impact. To enable the company to allocate resources into most promising activities, progress and impact are increasingly measured by both financial and social indicators.

8

WWW. CO M M UNICATI O N-SUM M I T. E U

HOW DO WE ENGAGE OUR KEY STAKEHOLDERS? Learn how to understand your key stakeholders and how to engage them in the right way.

May 23, 3:20 PM – 3:50 PM, Insight

Online influence: How employees drive the conversation Sean MacNiven | Head of Search and Community Strategy | SAP Employee voice is key to a variety of corporate impact metrics such as higher levels of innovation, lower absenteeism and loyalty, which in turn contribute to your company’s success and future sustainability. Influential employees can help drive peer-level participation, and therefore the expression of voice, supported by clever editorial choices. Discover the science of how SAP uses employee communications to achieve outstanding levels of engagement.

May 24, 11:00 AM – 11:30 AM, Case Study

Succeeding by listening and responding to stakeholder concerns Pia Stoklund | Senior VP, Head of Group Communications | Nets Group The field of payment services is undergoing radical disruption shaped by forces of innovation, consolidation, new regulation and a rapidly-changing competitive landscape. This calls for a good understanding of the stakeholder universe – and actions driven by relevant insights. Nets, a leader in the European payments industry, will share its journey in this area, and how it supports its successful growth strategy.

May 23, 4:20 PM – 4:50 PM, Insight

What are the seven global trends shaping corporate reputation?

Matthew Painter | Managing Director (UK) – Corporate Reputation | Ipsos What do changes in society, shifts in consumer attitudes, fractures in politics, and uncertain international relationships mean for business – and how can communications leaders respond?

Sharing the latest Ipsos research from across the globe, this session will explore some of the challenges and opportunities facing business leaders – including the impact of AI and automation in the workplace, the implications of Generation Z for corporate communicators, and increasing concerns around data use and privacy.

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

9

E V O L V E May 24, 11:00 AM – 11:30 AM, Insight

How to turn communicators into digital (almost) natives Jean-Paul Chapon | Head of Digital Communications & e-Reputation | Société Générale The problem with digital transformation often stands with the fact that while customers develop digital usage, staff remains out of the game and refuses change. This session will focus on the quest to embark communicators and persuade people, used for years to nice story writing, bred in the cult of secured validation, with a deep sense of corporate mission that their world has evolved and that the method to engage staff has changed too!

May 23, 11:50 AM – 12:20 PM, Case Study

Sparking conversations about the future through employer brand strategy Rosa Riera | VP, Employer Branding and Social Innovation | Siemens AG Authentic employee-led stories form the basis of Siemens’ employer brand strategy. In her talk, Rosa Riera will share how Siemens developed its storytelling-based strategy in a process of co-creation across multiple functions and countries, using technologies like VR and AR and enabling a meaningful storytelling concept that helps create relevant content for the talent market.

May 23, 4:20 PM – 4:50 PM, Insight

What gets measured gets done Carsten Wegmann | Vice President Northern Europe | Reputation Institute Alessandro Bracco | Director Group Marketing & Branding | Rockwool Group There is a desire for corporate communications to understand their recognised impact on the business, and to know how it can be optimally leveraged to drive greater results.

But how do you know you have the most effective set of initiatives in place when it’s increasingly challenging to engage and resonate with a myriad of stakeholders? We explore if reputation intelligence provides the answer.

May 24, 1:20 PM – 2:00 PM, Insight

Authentic communication in a mistrusting world: reaching citizens and consumers online and offline François Nicolon I Chief Marketing Officer, EMEA | Kantar Media Authentic communication in a mistrusting world: reaching citizens and consumers online and offline. In an age of consumers increasing mistrust in the media, let’s consider how brands authentically communicate with their audience and deliver impact, while demonstrating outcome-based PR to management.

10

WWW. CO M M UNICATI O N-SUM M I T. E U

HOW HAS COMMUNICATION EVOLVED? Listen to innovative cases and interesting insights about how you can advance and develop your communication strategies, instruments and channels.

May 24, 11:40 AM – 12:10 PM, Insight

The power of storytelling Cristian Lupsa | Editor-in-Chief | Decât o Revistă Storytelling is one of the hottest buzzwords in all communication industries. Simultaneously, the world has fallen prey to disinformation, and fake news. When we can’t tell truth from fakery, what are stories for? Where does the real value of storytelling lie? What is its true power? And what don’t we understand about how we use the tools in our day to day work?

May 23, 3:20 PM – 3:50 PM, Case Study

Driving company transformation in disruptive markets with an integrated approach Martin Bachler | Head of Projects & Strategic Planning | OSRAM Licht AG Johanna Gebert | Strategic Communication Manager | OSRAM Licht AG OSRAM unlocks the potentials of light to improve people’s lives. Traditionally, the light bulb stood for OSRAM’s core business model. But light is more than: on, off, on, off. The disruptive transformation towards LED challenged business models and called for an adapted corporate culture. Learn about #TheNewOSRAM and the evolution of the company from being the leading lighting producer to being a high-tech champion of photonics.

May 23, 2:10 PM – 3:10 PM, Case Studies & Discussion

Digital and multimedia innovation and how to manage successful digital campaigns Aurélie Valtat | Head of Digital/Multimedia /Internal Communication | European Commission Dorian Ilie | Creative Leader and Head of Consumer PR | Rogalski Damaschin PR The digital MagicHome campaign by Rogalski Damaschin PR and Jazz Communication was the most awarded social campaign in Romania in 2017, got over two million video views and reached over 240 000 reactions in social media. Meanwhile in Brussels, Aurelie Valtat is leading the team in charge of digital and multimedia innovation at the European Commission’s sustainable development department. During this session, the two communicators, experts in multimedia innovation and creating innovative digital campaigns, share the results of the campaign and their general insights about how to successfully manage digital and multimedia innovation.

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

11

E X P L O R E May 24, 1:20 PM – 2:00 PM, Case Study

Natural language processing in internal comms Rachel Royall | Director of Communications | NHS London Rachel will share an example of how AI and Natural Language Processing was used as part of a culture change programme to improve safety at a hospital trust in the UK. She will also explore some of the potential of the future of technology for internal communication practitioners.

May 23, 11:40 AM – 2:10 PM, Insight

Blockchain and digital communication: towards web 3.0 Franco Giacomozzi | Founder | Blockchaineeze 2019 is set to become the key year for the Blockchain. How will Blockchain related technologies impact on communication in the future? Will the Blockchain be disruptive in our marketing, communication and PR activities? The session addresses complex issues in a very simple way, using video material, infographics and visuals to enable all participants to better understand a not easy topic.

May 23, 11:50 AM – 1:00 PM, Case Study

Experiential marketing with VR and AR: a whole new way of communicating with new technologies Duccio Manetti | Demand Generation & Commercialization Manager | Baker Hughes The development of product demos has stagnated. Videos and models no longer cut it.

We need to differentiate from traditional marketing collaterals and develop compelling visuals which are needed in an industry where some of the most powerful solutions are often digital and therefore intangible. There’s a reason why Formula1 is the number one spectator sport, and there’s a reason why people go to rock concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing is all about. It gives people the chance to get to know brands personally. It involves them. It lets them make a choice. And now, thanks to social media and the digital world, experiential marketing can take on a whole new, huge dimension both for internal and external communication strategies. In his talk, Duccio Manetti will speak about the potentials that VR and AR offer for communications, showcasing the technologies and their opportunities live on stage.

12

WWW. CO M M UNICATI O N-SUM M I T. E U

WHAT’S OUT THERE FOR US TO EXPLORE? Explore software, tools and tech trends of the future that inspire us to create new forms of communication.

May 24, 2:10 PM – 2:40 PM, Case Study

Everyone wins! How gamification helps build culture Małgorzata Dobosz | Head Of Communications | Skanska Commercial Development Europe Gamification has been the fancy word in a communication world for last years. But making it really successful winning concept requires a lot of insight into your organisation, analyses and finally consistency. Well planned and executed can be a powerful tool in creating the right corporate culture. I will share with you Skanska’s experience with using gamification for moving to a new office, but ultimately to create the behaviors we wanted in our company.

May 23, 2:10 PM – 3:10 PM, Insight

What happens if digital transformation actually succeeds?

Dirk Songuer I Studio Head, Mixed Reality I Microsoft Dirk Songuer perceives mixed reality, the internet of things and cognitive computing as one merged super trend. What does ths trend mean for businesses, but also for the people trying to explore and work in this merged field? And what happens if digital transformation actually succeeds? Assuming that every industry does “their homework” and transforms their businesses accordingly, what happens then? What kind of scenarios will inevitably spawn in such an environment and what do they mean for our society?

May 23, 3:20 PM – 3:50 PM, Insight

Another kind of storytelling: exploring the potential of VR and AR as communication channels Michael Neidhöfer | CEO | ZREALITY Virtual, augmented and mixed reality headset sales are steadily increasing and brands need to start preparing for an Internet which will extend into the third dimension. What is the potential of VR and AR for storytelling?

How can we use those technologies in communication? In his talk, Michael Neidhöfer, will elaborate on the opportunities these technologies have to offer.

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

13

E F F E C T May 23, 11:50 AM – 1:00 PM, Panel

Communications 2025: a realistic glimpse into the business and technology-related core competences of communicators Lina Jakučionienė | former Head of Corporate Communication in the Baltic States | ERGO Edna Ayme-Yahil | Head of Marketing and Communications | Panalpina Julian Trautwein | Head of Communications DACH & Central Eastern Europe | Airbnb The PR2025 study reflects on trends, competences and solutions, communication practitioners will need in the near future in order to remain successful and maintain confidence in the profession.

Within this session the results of the study will be presented and discussed, focusing on the technical and business competences communicators should make their priority in the upcoming years and on the solutions organizations and institutions could implement to successfully address them.

May 24, 3:10 PM – 3:40 PM, Insight

Being human in the digital age: practising mindfulness Mounira Latrache | Founder & CEO | Connected Business Today’s business world needs new strategies to cope with the rising amount of information, the ever faster moving pace in business as well as a fast changing environment. The Search Inside Yourself Leadership training offers mindfulness and emotional intelligence training for focus, resilience, and leadership. It was developed at Google and became the favourite course there and in many other companies. Within this session, learn about mindfulness and how it can support our emotional intelligence, our intuition and the part of our intelligence that makes us a great leader.

May 24, 1:20 PM – 2:00 PM, Panel

Run it like a newsroom: The newsroom approach to corporate communication Eckhard Klockhaus | Co-Founder | Imory Sean MacNiven | Head of Search and Community Strategy | SAP Oliver Cann | Head of Media Content | World Economic Forum Lasse Høgfeldt | Director of Communications/Editor-in-chief | Jyske Bank A/S Some say it’s time for communicators to start to think like journalists. Newsrooms are springing up everywhere and the corporate newsroom is on the rise.

Increasing popularity of the concept is there, but knowledge on how to operate a corporate newsroom is definitely missing. How do you apply this organizational model? How do you build a newsroom for your comms department and in which case does it really make sense? What are challenges and constraints?

14

WWW. CO M M UNICATI O N-SUM M I T. E U

HOW DO WE MANAGE AND LEAD? Discuss the skills and core compentences you need as a communication leader and debate how to manage your communication department effectively and digitally.

May 23, 3:20 PM – 3:50 PM , Interview

How to find the right balance between local and central needs in international communications departments Bodo von Braunmühl | Head of Communications | Delivery Hero SE Cristina Hanganu | Communication & CSR Director | Lidl România Managing international communication departments involves multiple challenges and requires communicators to potentially deal with different objectives and overcome barriers in language, culture, etc. In this interview, one comms director managing an international department and one director managing a local department in Romania with headquarters of the company in Germany discuss how to find the right balance between local and central needs in international communications.

May 24, 11:00 AM – 12:10 PM, Panel

Today’s corporate affairs director, tomorrow’s CEO? Oskar Yasar | Managing Partner | Broome Yasar Partnership Anna Mitchell | Consultant | Vesuvius plc Katrina Andrews | Managing Partner | Andrews Partnership Sue Clarke | Non-Executive Director | Imperial Brands, AkzoNobel, Britvic and Bakkavor Group How do you make this ambition a reality? Who are the former corporate affairs directors turned business leader role models to emulate? And what advice would they give to ensure you are a credible contender? Broome Yasar and Andrews Partnership will share their latest leadership report focused on a series of insightful interviews with inspiring former communications leaders who have each successfully transitioned to CEO, managing director and equivalent business leadership roles. Joined by a panel of business leaders who have successfully made the move, each will share their experience and advice on the skills required to ensure a successful transition.

May 23, 2:10 PM – 2:35 PM, Case Study

Organising for brand love: moving towards a global integrated collaborative brand experience and communications system Nanne Bos | Head of Global Brand Management at ING | ING Bank N. V. Disruptive technologies are changing the world as we know it. As a result most organisations need to transform themselves to become more adaptive, innovative and increasingly digital. A successful organisational transformation, however, is only possible through a holistic approach that stimulates co-operation across disciplines. Over the past years, ING has set steps to create an integrated collaborative brand experience and communications function. In his talk, Nanne Bos will highlight the thinking behind the structure and steps ING took to put things in motion.

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

15

W O R K S H O P S May 23, 3:20 PM – 4:50 PM

How insights and foresights can help your organisation manage risk, increase resilience and unlock growth Jonathan Chandler | CEO | Quiller Consultants Uncertainty and volatility are the new normal. Organisations need to forge their own path through a rapidly-changing issue landscape. They need smart, data-savvy corporate affairs experts to guide them, What is a material risk? What is just “noise”? What commercial advantages could we unlock if we interpret the trends and act in a timely way? We will explore how you can become an effective “pathfinder” for your organisation, and master the multiple data sources to make the right calls.

May 23, 2:10 PM – 3:10 PM

From macro trends to micro-influence: how to get your advocacy and influence strategy right Lukasz M. Bochenek | Managing Director, International Strategy and Client Service | Leidar Who is influencing whom, and why? How can big data influence communication strategies? How can we navigate the sustainability and SDG landscape? This workshop will explore the holistic advocacy approach, where a deep understanding of the “big” trends is required, and mapping the right influencers is key. Participants will learn how to integrate these insights into effective engagement strategies.

16

WWW. CO M M UNICATI O N-SUM M I T. E U

May 23, 11:50 AM – 1:00 PM

Crisis leadership before, during and after: have you got what it takes?

Dirk Lenaerts | Senior Partner | CS&A International Koen Peeters | Senior Consultant | CS&A International Reports about a wide variety of business crises, including those involving questions about the ethical and moral underpinnings of some large corporations, have recently seen an unprecedented upsurge. Even when crises are not the fault of the organisation involved, they can be devastating. Without the leadership of experienced individuals who know what it takes to manage crises, survival and recovery can be impossible.

Business leaders who can harness the kind of crisis leadership skills that can protect reputation are best-placed for long-term success in even the most adverse circumstances. Join CS&A’s engaging session to learn what it takes to lead in a crisis.

May 24, 3:10 PM – 3:40 PM

Content for the next generation Christoph Kamps | CEO | K-MB Over a century brands have been inspired and driven by youth culture. Each new generation constantly reinvents style and evolves what it is ‘cool’. A constant source of inspiration towards brand storytelling for decades. What drives the next generations’ taste for content today, and even for tomorrow? The way consumers use media fundamentally changes consumerism. So get prepared and take away ideas how brand content in the future may look like.

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

17

LET’S PL AY

L E T ’ S TA L K

L E T ’ S F L O AT

EXPERIENCE FLOATING STAGE Having an event location next to river Spree offers great possibilities: part of the programme takes places on a boat! Enjoy listening to invaluable insights and compelling cases on our floating stage.

PLAYGROUND AI and immersive technologies are changing the face of the communication industry. Explore new technologies on our Tech Playground and get a glimpse of the future of communications.

STUDIO In our studio we’ll organise not only interviews with speakers and delegates but also the production of a live podcast.

18

WWW. CO M M UNICATI O N-SUM M I T. E U

T

L E T ’ S C E L E B R AT E

LET’S ENJOY

THE SUMMIT AFTER PARTY MEDITATION

Finish off the first day in a relaxed and informal atmosphere during our After Party. Allow the day to wind down, enjoy a drink on the terrace and check out our exciting evening performances.

Take a break from the flow of input at the Summit and join one of our guided meditation sessions to calm your mind and renew your spirits.

CULINARY DIVERSITY Berlin’s food scene is becoming more international every day.

Experience the great culinary diversity of Germany’s capital!

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

19

Spielfeld Digital Hub Innovators, makers, domain experts and corporates are working side-by-side here to build new digital products, services or business models.

Join the tour to see corporate innovation become reality!

INNOVATION EXPEDITIONS Join our offsite tours to co-working spaces, innovation hubs, newsrooms, start-ups and many more interesting and creative spaces in Berlin!

Merkel’s Party Headquarters

Microsoft News Hub Join more than 80 editors curating content for various Microsoft news experiences.

Join the tour and gain first-hand insights into this culturally diverse showcase project of work 4.0.

German Press Agency Newsroom Visit the dpa newsroom and listen to Chief Verification Officer Stefan Voss sharing his insights about how to verify information in an era of fake news and disinformation.

WeWork Community At WeWork you join as an individual, ‘me’, but then become part of a greater ‘we’.

Join this visit and and learn how WeWork connects over 400,000 members worldwide.

20

WWW. CO M M UNICATI O N-SUM M I T. E U

Get a taste of the working atmosphere in a party’s central office and learn how CDU takes care of its communication and manages their political campaigning.

G U I D E T O

B E R L I N

Welcome to the city that never sleeps.

A RT & CU LTU RE 1

3 4 5 2

Pergamon Museum Neues Museum East Side Gallery C/O Berlin Berlin Philharmonic

HISTORICAL SIGHTS 1

3 4 5

Bodestraße 1–3, 10178 Berlin

2

Bodestraße 1–3, 10178 Berlin Mühlenstraße 3–10, 10243 Berlin Hardenbergstraße 22–24, 10623 Berlin Herbert-von-Karajan-Straße 1, 10785 Berlin

Reichstag Brandenburger Tor Holocaust Memorial Tempelhofer Feld Topography of Terror

Pariser Platz, 10117 Berlin Cora-Berliner-Straße 1, 10117 Berlin Tempelhofer Damm, 12101 Berlin Niederkirchnerstraße 8, 10963 Berlin

FOOD 1

3 4 5 2

Platz der Republik 1, 11011 Berlin

Markthalle Neun Mustafas Gemüse Kebap Five Elephant Restaurant FACIL ORA

BARS 1

3 4 5

Eisenbahnstraße 42/43, 10997 Berlin

2

Mehringdamm 32, 10961 Berlin Reichenberger Straße 101 10999 Berlin Potsdamer Straße 3, 10785 Berlin Oranienplatz 14, 10999 Berlin

Fahimi Bar Café Luzia Neue Odessa Bar

Schwarze Traube Monkey Bar

Skalitzer Straße 133, 10999 Berlin Oranienstraße 34, 10999 Berlin Torstraße 89, 10119 Berlin Wrangelstraße 24, 10997 Berlin Budapester Straße 40, 10787 Berlin

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

21

YO U R

H O S T

Founded in 2006, The European Association of Communication Directors (EACD) is the network for communication professionals from all fields across Europe, who come together through regional and national debates, workshops, coaching days and online events. The EACD was established to promote diversity, overcome cultural barriers and formulate communicative norms in order to ensure quality and foster professionalism in communications. In addition to its pan-European offering, the EACD provides opportunities for its members to convene both through issue-specific working groups as well as through regional groups.

Find out more: www.eacd-online.eu

*The annual EACD membership fee is 190 EUR. It is not included in the conference fee for EACD members.

Further information at: www.eacd-online.eu/membership/join-eacd

PA R T N E R S The European Communication Summit is supported by:

Part-time Executive

Master of Science in Corporate Communication

22

WWW. CO M M UNICATI O N-SUM M I T. E U

R E G I S T E R

N O W

Register at www.communication-summit.eu/register Standard Early Bird Fee (until March 31)

1,490*€

EACD Members Early Bird Fee

1,190*€

Standard Regular Fee (from April 1)

1,790*€

EACD Members Regular Fee

1,390*€ 990*€

Young Communicators Fee

1,990* €

Service Provider Fee *Included in the participant's fee is access to all parts of the convention programme.

Prices do not include VAT.

V E N U E

RADIALSYSTEM V Holzmarktstr. 33 10243 Berlin

Accomodation: Find hotel recommendations on our website: www.communication-summit.eu/hotels

C O N TA C T

Dennis Schultz

Florentina Haenssler

Helge Schlüter

David Phillips

Participants Management dennis.schultz@quadriga.eu

Executive Coordinator florentina.haenssler@quadriga.eu

Partnership Lead helge.schlueter@quadriga.eu

Editor in Chief, Communication Director david.phillips@communication-director.com

E UROPE ’S C OM M UNI CATI O N TR A NSF O R M ATIO N E V E NT

23

W W W. C OM M UNICATIO N- S UMMIT.E U

e n g a g e ex p l o r e e v o l v e

e f f e c t