Brand book of Imperial house of yujia

BRAND BOOK OF IMPERIAL HOUSE OF YUJIA

BRAND BOOK OF IMPERIAL HOUSE OF YUJIA

Directory

Introduction .........................................................................................................................1 Rule of house name ..............................................................................................................2 Introduction of logo .............................................................................................................4 Rule of logo size ...................................................................................................................5 Logo minimum size ............................................................................................................7 Logo clearspace ....................................................................................................................8 Logo misuse .........................................................................................................................9 Logo color ..........................................................................................................................11 Rule of brand primary color ...............................................................................................13 Rule of brand secondary color ............................................................................................14 Rule of brand graphic .........................................................................................................15 Rule of brand typographic ..................................................................................................17 Paradigm ............................................................................................................................19

Introduction

The Imperial House of Yujia is a royal clan consisted of the emperor himself and his royal family.

As the honorable supreme representative of the empire and the commander in chief, his imperial majesty is bestowed under the constitution. Simultaneously, inheriting the legally constituted authority, his imperial majesty is considered the spiritual leader and the supreme seigneur of his fellow citizens.

Authentically based on the oriental culture, inheriting the legal Chinese authority , the emperor shoulder the heavy responsibilities of developing the national culture, maintaining the order, supervising his government and granting his fellow citizens hope.

The special royal visual design brand book is in co-ordinance of the royal figure in both the e-version and the published version.

This brand book detailedly discusses Rule of House name Rule of Logo Size Rule of Logo color Rule of brand color Rule of brand typographic Rule of brand graphic Kindly refer to this brand book for any visual creation related to his royalty.

1

House Name

The following guidelines outline the proper use of the House’s name and how to properly refer to it in written form.

The official House name is IMPERIAL HOUSE OF YUJIA, which should be used only for official and professional documentation.When we use the offical name we must use all capital.When the official House name to be a title it must be Adobe Caslon Pro Bold and House golden color The House is more commonly referred to as House, which is how the House should be named in outward-facing copy.

Correct: Below is the annual report for IMPERIAL HOUSE OF YUJIA. Incorrect: Below is the annual report for imperial house of yujia.

IMPERIAL HOUSE OF YUJIA.should be used for an annual report, because it’s official documentation.

Correct: To get more information, please visit House's official website.

Incorrect: To get more information, please visit IMPERIAL HOUSE OF YUJIA's official website.

House should be used here, because it’s outward-facing copy that a customer might read.

2

Logo

3

ĺş?

Logo Introduction

The logo is consisted of a ginkgo circled by a round ring. Widely distributed all over Chinese region, the ginkgo can date back to 270 million years ago. In autumn, ginkgo leaves become golden, making it long admired for its metaphoric values of permanence, honor and oriental spirits, which keeps pace with the essence of the royal family.

The peripheral round ring symbolizes ,reunion, unity and fulfillment.

The difference between the coarseness of the lines within the ginkgo symbolizes the strict royal hierarchic system.

The 13 golden lines at the bottom of the ginkgo symbolizes the 12 major government ministries closely circling the one emperor.

The 57 slimmer limes connected at the end symbolizes the empire’s 56 nations who are led forward by the one emperor to a more glorious future.

4

矩

Logo Size

250X

2°

325X

350X

4.85°

5

ç&#x;©

28X 50X

250X

63X

125X

350X

100X

325X 200X

75X

61X

3.5X 2X X

6

LogoMinimum Size

垎

In order to ensure the overall identity of the logo, the size of the logo in the print should not be less than 35MMďźŒthat means the X should not be less than 0.1MM.

35mm

7

Logo Clearspace

犺 All forms of the House logo must have a designated amount of clear space on all sides unoccupied by other elements.

This is to ensure the logo’s visual clarity and e ectiveness.

X

X

X

X

X

8

Logo Misuse

误 The logo must be used as is and not be altered in any way. This means that you must not: 1.

Change the logo’s orientation or rotation.

2.

Disproportionately scale or resize the logo.

3.

Use logo combine headline and text

4.

Add special e ects to the logo

5.

Use the logo on top of busy photography.

6.

IMPERIAL HOUSE OF YUJIA

Crop the logo in any way.

9

The logo must be used as is and not be altered in any way. This means that you must not: .

1.

Change the logo’s colors.

2.

Attempt to recreate the logo.

3.

Olny use the gingko

4.

Put logo on unapproved color background

5.

Fill all logo

6.

3Dlize logo

色

IMPERIAL HOUSE OF YUJIA

10

Logo Color Normally the logo is House golden.

色 In the conditions, the logo can be black and white processing, in this case we recommend the use of a black background logo.

logo background color change is limited to Palace Blue and Palace Red.

Under conditions permitting, we recommend bronzing process and hot silver process.

11

Other Elements

12

主

Primary Color

Mainly elements are applied with House Golden, including the main logo, the headline and the main decorations.

When it’s necessary to blur the main elements such as the main logo, it’s suggested the transparency be set at only 50% or 20%.

House Golden CMYK 28, 43, 60, 0 RGB 194, 153, 107 HEX C2996A

13

揥 Secondary Color

The secondary color should be applied to the secondary decorations or backgrounds.

Under permitting circumstances, House black should be chosen as the black backgrounds. Despite black and white, when the color of the plain texts should be applied, it is recommended to choose from the secondary colors.

House Black CMYK 0, 0, 0, 81 RGB 87, 85, 84 HEX 565454

Palace Blue CMYK 100, 100, 0, 0 RGB 29, 32, 136 HEX 1C1F87

Palace Red CMYK 0, 85, 72, 26 RGB 191, 56, 47 HEX BF372E

House Brown CMYK 0, 15, 15, 64 RGB 126, 113, 106 HEX 7E706A

14

形

Graphic

Three lines that are parallel to each other and have a straight line equal to their own width as the main decoration. The color is golden.

X X

X

15

Use the left or right side of the logo to form a new element for decoration, or to reduce transparency as a background

Trimming the logo between the ginkgo lines (starting from the bottom, screenshots can not contain ginkgo contours, except the bottom)

16

字 Typography

Our primary typeface for any materials is Adobe Caslon Pro. We use theRegular weight for standard copy and the Bold weight for anything more important than that.

Adobe Caslon Pro Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Adobe Caslon Pro Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

弥勒古楷体 零、壹、贰、叁、肆、伍、陆、柒、捌、玖、拾、百、千、万、 亿 兆、京、垓、秭、穰、沟、涧、正、载

17

When the official House name to be a title it must be Adobe Caslon Pro Bold and House golden color and can not begin two line When the official House name to be Vertical Each word becomes a separate row and left justified

IMPERIAL HOUSE OF YUJIA

IMPERIAL HOUSE OF YUJIA

18

Paradigm

1. Embossed

3. Silver Stamping

čŒƒ 2. Embroidered

4. Letterpress

19

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