Video proposal: Metro North Adult Basic Education (ABE) (5/1/18) Communications plan developed by Heather Peters, Communications Coordinator, for production in May-June 2018. This document will serve as an organizational tool for video coordination/timelines; it is not final talking points or a story board. Schedule will be developed once availability of video participants and videographer are received.
Background
Metro North Adult Basic Education (ABE) provides free programs for adults who want to acquire a high school diploma/GED; learn English language skills; improve their math, reading, grammar or writing skills; or for those who want to prepare for getting a job, a promotion, or pursue post-secondary education.
Objectives
Produce a video highlighting career pathways programs, which are a collaborative partnership between Metro North ABE and local colleges, businesses and the workforce center: o o
Office and technology professional careers Healthcare career pathways
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Precision sheet metal careers Commercial driver’s license
The video will be shown to community leaders to gain support and increase awareness about the program; and used as a recruitment tool on the Metro North ABE website, social media pages and at outreach events/presentations.
Interviews
Sound bites from the following content experts will help illustrate the key messages about our program and our partnerships: • • • • • •
Michelle Trelstad – Director, Anoka-Hennepin Community Education Tim O’Neill – Regional Analyst, Minnesota Department of Employment and Economic Development Nicole Swanson – Director, Anoka County Job Training Center Shirley Barnes – Chair, Anoka County Workforce Development Board Anoka-Ramsey Community College or Anoka Technical College representative One student who has completed the program; one employer testimonial
Key messages
Information from content experts listed above will help illustrate the key messages about our program and our partnerships: 1. Metro North ABE is coordinated collaboratively between eight school districts and community education departments in the north metro: [Graphic needed?] o o o o
Anoka-Hennepin Schools Brooklyn Center Schools Centennial School District Columbia Heights Public Schools
o o o o
Elk River Area School District Fridley Public Schools Spring Lake Park Schools St. Francis School District
2. Adult basic education is a program from the Minnesota Department of Education – and the programming we offer is free to any adult ages 17 and up. 3. Metro North ABE programs collaborate with local businesses, Workforce Centers, the Minnesota Department of Education, local counties and K-12 education programs to strengthen our community by equipping adults with skills they need to join the workforce and attain a job providing families with a livable wage, benefiting our local economy. 4. The college and career readiness and digital literacy curriculum based on standards is developed in partnership with local workforce centers, colleges and businesses to ensure instructional content is aligned with real-life academic needs and relevant employment skills so students can prepare for college programs, get a job or start a successful career in our own neighborhoods and communities.
5. These partnerships happen across the state of Minnesota; here is an example of how it works for us, locally.