Logo refresh - recommendation

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ANOKA-HENNEPIN COMMUNITY EDUCATION LOGO REFRESH: FINAL RECOMMENDATION

Anoka-Hennepin Community Education engaged department leadership, staff, advisory councils and participants to develop a refreshed logo. Work was completed by the department’s communications coordinator in collaboration with an external strategic design and art consultant. A communications plan and departmental strategic plan goals guided the logo refresh process, which will ultimately steer future branding, design, communications and marketing efforts for the Community Education department. OBJECTIVES • Develop a modern, refreshed logo/brand package that appeals to a changing customer base, attracts new, prospective customers and is competitive with local businesses and organizations offering similar programs and services. • Involve key community education staff in the process of refreshing the logo/brand package of the community education department to ensure consistency across all electronic and print publications. A “marketing committee” will influence the development of a departmental brand style guide that will apply to all programs and align with the brand standards of the school district. • Schedule a strategic roll-out plan to ensure that employees will be able to effectively understand and follow brand style guidelines and that we retain loyal customers in the process of the transition. PROPOSAL Adopt a new logo that is truly a “refreshed” version of the current logo. Changes include:

•Use of a simplistic font, Avenir, which is used in the new youth enrichment / “Community Schools” catalogs and flyers; and is also one of the three fonts included in the school district style guide.

•Use of traditional colors taken from the former/current logo - while also incorporating new colors introduced in accent color palettes laid out in the school district/department style guides.

•Use of smoother lines in the icon design of the “person” representing the people we serve.

FULL COLOR: A horizontal or a compact version may be used.

ONE COLOR: A horizontal or a compact version may be used.


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