Internet Marketing Guide for Hotel and Resort Operators Book5

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How to Increase Enquiries and Bookings with Results Guaranteed Marketing Solutions (...and all your Questions Answered!)

Our simple 4-step process will map out a new business reality where your enquiries increase by 30% or more!

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How to Increase Enquiries and Bookings with Results Guaranteed Marketing Solutions (...and all your Questions Answered!)

First Contact

You call, email us or complete the form in Book 7 or on our website and let us know the time and date that best suits you for our initial “Welcome” call

Our simple 4-step process will map out a new business reality where your enquiries increase by 30% or more!

Let me ask you a question. How does it feel to work hard every day in your business, knowing that your longterm plans are dependent on your occupancy rates, yet only being able to ‘hope’ that the enquiries come after you invest your marketing budget each year?

Hope is not a successful long-term marketing strategy.

If you have concrete plans for the future, hope is also a bad way to make your plans a reality.

The Welcome Call

We will contact you to request some additional information ahead of our meeting. This information will help us to prepare and ensure a focus on the solutions that will produce the highest and most costeffective results for your business.

As a fellow tourism operator, I also understand that a lack of time is a major obstacle when it comes to business planning and in particular, marketing.

You don’t have the time to research all the options, you don’t have the time to learn everything about internet marketing and you certainly don’t have the time to sit through another sales pitch about why the next ‘big thing’ is the answer to your dreams... give me a break!

That is why we make it easy for you.

Research & Preparation

Our research team springs into action, conducts an online analysis of your business, your target market and your competitors. We also review the latest accommodation industry and tourism data (both national and regional) in preparation for our meeting.

If your business fits one of the profiles from Book 3, then our simple Four Step Process to mapping out a new business reality could be the answer to your bookings problem.

The process will be easy, efficient, and ultimately rewarding. Some clients have said it was the most productive time they have ever spent on marketing.

Here is the simple 4 Step Process and you can start today by calling 1300 171 337 or email: enquiries@hotelandresortmarketingsolutions.com.au

Initial Consultation

I will personally talk with you at a time that suits you and work with you to complete the first phase of your Marketing Audit. We will review your business goals; how your current marketing systems are performing; and where we can generate the bookings, your business needs.

Marketing Audit Report of Findings

We will review and analyse all information from our research and Initial Consultation and prepare your Report of Findings. This report will highlight areas where we can work together to increase your enquiries by 30%.

Report on Findings

This is our favourite meeting. It is when we reveal HOW we will increase your enquiries by 30% or more. This is where we map out exactly how we will achieve the bookings increase, discuss the costs, and explain how our money back guarantee works.

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Common Questions That You May Want To Ask and Have Answered

1. Why should I consider Internet Marketing?

2. How much will it cost?

3. What do I have to do?

4. Why should I listen to you?

5. Can you get us to the top of Google?

6. Do you manage Facebook?

7. Why shouldn’t I build my own website?

8. I can get an ‘IT guy’ I know to build me a website. Why should I use you?

9. I know a graphic designer who said she could build my website. Why should I use you?

10. What Internet marketing services do you offer?

11. Where do we start?

3. What do I have to do?

Help us understand your business; your goals; sales targets; products/services, and what is unique about your business. We assist you to utilise the internet to your advantage.

4. Why should I listen to you?

We are one of Australia’s few specialist Accommodation Industry marketing specialists. Our products and services will increase enquiry rates and bookings. We are the only company in our industry that has our performance tied to increasing the enquiries and bookings your business is receiving. We have no less than five performance parameters that we must deliver on for you and if we don’t – you receive a 100% Deposit Straight Into Your Bank Account Refund (see Book 7 for full details)

5. Can you get us to the top of Google?

Hotel and Resort Marketing Solutions focus on using the search engines to generate more bookings for your business. We do not agree that a high search engine ranking will guarantee your more bookings. Our aim is to use the search engines as a part of our strategy to deliver on our 30% Increase in Enquiries Guarantee.

1. Why should I consider Internet Marketing?

Internet marketing is an incredibly cost-effective way to promote your business. It has a far wider reach than traditional offline marketing methods. It allows you to access a much wider market. It can be easily changed in response to an external event or opportunity.

2. How much will it cost?

It is dependent on your own business needs. Everything we do is custom designed to meet your requirements.

Your marketing goals and marketing budget will influence the final cost.

Internet marketing is an incredibly costeffective way to promote your business. It has a far wider reach than traditional offline marketing methods. It allows you to access a much wider market. It can be easily changed in response to an external event or opportunity.

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6. Do you manage Facebook?

We can help you with Facebook, Twitter, LinkedIn, and other social networking tools too. Your social media strategy will aim to increase your bookings and complimenting your other internet marketing strategies.

7. Why shouldn’t I build my own website?

There are services out there that will enable you to build and publish a website quickly and cheaply. Building a website, getting it noticed and convincing people to make enquiries and bookings is a lot more than just a few pages of words and pictures stuck together in a beginner’s website web editor.

8. I can get an ‘IT guy’ I know to build me a website.

Why should I use you?

It would depend whether he has the skills in addition to IT to manage:

• Visual/Graphic Design and usability • Direct response sales strategy • Online marketing and promotion

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9. I know a graphic designer who said she could build my website. Why should I use you?

Many graphic designers treat a website like a brochure and use lots of nice visual trickery, which may be impressive to look at. As the internet has matured and grown, the skills required, (search engine, customer database, and online marketing) have also grown and traditional design agencies often do not have the correct skills to deliver a custom industry marketing solution.

10. What internet marketing services do you offer?

As a results focused solution provider we offer a number of specialized packages designed to target the type of market your accommodation appeals to, using the online media and tools where evidence shows your customers interact and engage.

Our broad range of custom solutions include

• Done for you website design, copy, management and maintenance

• Online booking interface and back office integration

• Search Engine Optimization

• Pay per click advertising (Google / Facebook)

• Trip Advisor Optimization

• Reputation Management

• Facebook profile creation and content management

• YouTube profile creation and video management

• Newsletter production and distribution

• Database email marketing and autoresponders

• SMS marketing

• Mobile friendly website and apps

• Monthly Strategy & Performance Review

• Quarterly half day Workshop & Mastermind

11. Where do we start?

This is a great question. We always start with a conversation about your business objectives and goals. We will not propose solutions without being clear on what you want to achieve, as there is many ways to use the internet to market your business.

Internet marketing is broken into three parts: • Launch or redevelop your website to promote your business and services and to build your marketing database.

• Build the number of visitors visiting your site and viewing your offers, promotions and business information (travel marketing channels, search engines, social media, and online advertising).

• Build and grow your marketing database and consistently promote your business to them (email, newsletter, and mobile marketing).

With these building blocks in place, your long-term internet marketing strategy will focus on growing the number visitors to your website, and convert website visitors into guests.

You can take the First Step in the process today by booking a FREE Hotel and Resort Marketing Audit (valued at $697) by calling 1300 171337 or via email to enquiries@hotelandresortmarketingsolutions.com.au

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Š All Rights Reserved Hotel and Resort Marketing Solutions 2012

PH: 1300 171337 EMAIL: enquiries@hotelandresortmarketingsolutions.com.au WWW.HotelAndResortMarketingSolutions.com.au

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