40 Beauty | PROMOTION
FRESH IDEAS This season Margaret Walsh of Observ looks at the power of the shower for creating those aha moments...
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have recently been researching fresh ideas, with my nose in a book titled “Awake at the Wheel” by Mitch Ditkoff. As spring is the season of exploring fresh ideas, I am going to share some of Mitch’s concepts below. During the past 25 years, Mitch has asked more than 10,000 people where and when they got their best ideas. He received all kinds of answers, but the one that has always fascinated him is “the shower”. Now I can relate to this answer because I also get so many of my good work ideas there. And so, at the risk of overstating his case...
I HEREBY OFFER YOU 12 REASONS WHY THE SHOWER IS SO CONDUCIVE TO NEW IDEAS. 1. Showering signals ‘a new day’ or ‘new beginning.’ 2. You’re usually alone, with time to reflect. Interruptions are rare. 3. The rush of water creates a kind of ‘white noise’ that makes concentration easier. 4. Water is associated with ‘contemplation’ i.e. sitting near a river, lake, or ocean. 5. Showering is a ritual and creative people like to have little rituals to get their head in the right place. 6. There’s not a lot of judgment or analysis going on in a shower. 7. Showering wakes you up and makes you more alert 8. Showering is a relaxing and stress-free experience. With nothing to stress about, your mind is free to roam new territories. 9. It’s hard to check your iPhone in a shower. 132 HEADWAY.NET.NZ
10. Showering is easy. Not a lot of thinking is required to make it happen, which frees your mind to think about other things. 11. Water is a conduit for electricity — so it helps electrical impulses move more readily between right and left-brain hemispheres. 12. Water has been called the Universal Solvent, so it dissolves the clutter in our brains and then carries them out the drain. If we now take the first concept that showering signals a new beginning and apply it to skin analysis, what does the concept of new beginnings in-salon look like? Simply put, this new era is driven by your client/patient. We cannot perceive the changes that occur with our naked eye (excuse the pun) so we must harness measurement procedures to prove the ‘new beginnings’ to our clients. We must embrace technology and ‘shower’ our clients with this new knowledge. Now let us consider the value of skin analysis and technological advancements from a client’s point of view Clients Question; What are the long-term benefits of using such technology? Answer: Advanced Skin Analysis allows us, dermal and beauty therapists, to evaluate your skin from the epidermal/dermal junction upwards and to provide you with proof, via clinical photos, of the potential concerns before they become visible on your skin’s surface. In the long term, this means that you can choose to use products or undergo treatments in the clinic that prevent these concerns becoming reality. This will help you maintain and improve the condition of your skin for years