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Health City Sun
The
www.healthcitysun.com
August 7, 2015
New Mexico’s Legal & Financial Weekly
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Virtually Everywhere -- Your Cash May Be a Thing of the Past
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Vol. 5.86 No. 32
By Eric Solis Founder and CEO of MovoCash For NewsUSA
oins jangling in a pocket is likely to be a thing of the past if companies that promote virtual currency (VC) have anything to say about it. The attraction of using VC stems from massive credit card hacks to retailers, such as Home Depot and Target -- all of which have raised questions among consumers about how safe their personal information is. Currently, consumers have much of their information on display with their credit card company of choice and, for anyone with mediocre knowledge of technology and a laptop, it means open season. This is why it makes sense to consider how blockchain technologies (i.e., virtual currency) may help. One of the problems is that there are only about 80,000 merchants worldwide that recognize and use VC, but from a business standpoint, it is worth exploring. Not only does it fit into a global economy, but it also offers consumers a higher level of security. The upside for retailers like Overstock and Dell (which support the use of virtual currency) is that it reduces credit card and debit card fees from 3 percent to 1 percent after the first $1 million in sales, which in turn defrays outgoing business costs and puts that money back into retailers’ bottom line. While much has been made of VC, it is clear that companies are using it and creating better ways to bridge old-world payment systems and new, coming technological advances. As an example, MovoCash (www.movocash.com) is a digital currency that allows consumers to link peer-to-peer (P2P) transfers that can be spent in-store, through ecommerce and m-commerce. Consumers link their bank accounts to their MovoCash account for mobile payments with no limitation on the number of supported merchants. Eliminating the need for merchants and consumers to adopt closed-loop
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TheTime Health City Sun llc. 2012 Prime Publishing 2015 systems like near field communication (NFC), such as that used by Apple Pay. Another benefit of MovoCash is that consumers’ personal credit or bank information is not stored on merchant servers, but rather in a PCI-compliant environment, where tokenized form factors are generated to secure transactions using gateway technology and existing merchant POS terminals. MovoCash follows bank rules and regulations, which are designed to protect consumers and merchants. The reality is that both are hesitant to adopt VC, which is why MovoCash is working on a product feature called BARK -- Bitcoin Account Relay Key -- which will allow consumers to convert Bitcoin to MovoCash (in a PCI-compliant environment) and enable them to spend anywhere Visa & MasterCard are accepted. In this way, MovoCash catapults itself to the forefront of payments by integrating the old-world way of doing payments with new-world technology and advancement, with the opportunity to take a bite out of a $190 billion annual fraud problem for consumers, banks and merchants. Eric Solis is a fin-tech entrepreneur and innovator, with three award winning start-ups under his belt. -(NewsUSA)
There’s A ‘Whey’ To Add Protein To Your Diet There’s good news for consumers looking for an efficient way to get more protein in their diet. Options exist that are both convenient and effective. Made of amino acids, protein is a building block for bones, tendons and cartilage, as well as immune support and producing collagen, which is in hair, skin and nails. Experts say that increasingly, consumers are seeking ways to add protein to their diet, either to get more out of their time in the gym, to help them lose weight, to boost their immune system or as a snack between meals or after school. One option is to add a protein powder such as BioChem 100% Whey Protein, along with fruit or other ingredients, to smoothies and shakes made at home.
Said Country Life product educator Tracy Kreider, ND, “I always tell people there are no rules in smoothie making. Don’t be afraid to explore and be willing to go outside the norm.” Consumer research, such as SPINSscan, indicates BioChem 100% Whey Protein, made by Country Life, is the leading whey protein brand on the market. It contains 20g of protein per serving, is sourced from grass-fed cows, and contains no artificial hormones and no GMOs. It’s also 100 percent soy-free and 99 percent lactose-free. A by-product of the cheese-making process, whey is what’s known as a complete protein because it naturally contains all 20 amino acids, including the 10 essential amino acids that are the molecular building blocks of protein. To learn more or get recipe ideas, visit www.Biochem-Fitness.com. -(NAPSI)