Health City Sun 3.84_10

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Established in 1929

Health City Sun

The

www.healthcitysun.com

Mar. 08, 2013

New Mexico’s Legal & Financial Weekly

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Palms Trading Company: Celebrating 80 Years in 2013

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lbuquerque, N.M. Palms Trading Company is more than just one of the largest wholesale and retail purveyors of American Indian pottery and jewelry. It’s a thriving family owned business that has become a destination for the best in American Indian art for 80 years. To celebrate its 80th anniversary in 2013, Palms Trading Company plans a year of celebrations, customer appreciation events, contests, and fundraisers to aid the Palms Trading Company Scholarship fun benefiting American Indian students from New Mexico pueblos and tribal reservations, and a huge summer customer appreciation night with artists making jewelry and pottery, music and food. “Who knew that when the Del Frate brothers went into business together selling frosty mugs of beer in the 1930s, that today people from around the world would visit our store,” says Guy Berger, president of Palms Trading Company, which employs nine people, six of whom are members of the extended family. This year, Palms Trading Company has planned: · A series of messages recounting the history of the company, including photos. · Storewide and online sales featuring 18% off with 8% of proceeds benefiting the Palms Trading Company Scholarship Fund and other charitable groups. · A June 2013, 1930s themed customer appreciation night with music, food, and artists making jewelry and pottery. · Customer giveaways and contests like guessing the number of fetish bears in a large container, with the winners receiving Palms Trading Company gift cards. Guy Berger purchased Palms Trading Company from his uncle in 1988. The great-grandson of a New Mexico pioneer family who settled in the

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Zuni Mountains in the 1860s, Berger is an expert on Pueblo pottery and co-author of two books about Pueblo and Navajo pottery, as well as an active community volunteer. The fourth generation of family, Guy’s daughter Diana Strickland and son Peter Berger, brought Palms Trading Company into the new millennium with their technology know-how to help them reach customers around the world. Part of the company’s success is that it promotes the stories of the artists that Palms represents. The artists are prominently featured in all marketing vehicles, and Palms Trading also works closely with the Albuquerque Convention & Visitors Bureau to provide doors prizes, information and store tours to groups choosing the city as a venue for meetings. Palms is often considered the best-kept secret for quality, authentic American Indian goods, building its following from word of mouth. In 2005, Palms Trading Company established scholarships for American Indian students from New Mexico pueblos and tribal reservations. Since their inception, the scholarships have provided nearly $10,000 to deserving students to attend college. This community focus is another way Palms Trading Company makes a difference, demonstrating the bond it has forged with the artists it represents - ItsATrip.org

Free Tax Prep Help

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any Americans are helping each other, others in need and themselves by assisting with tax preparation.

Free, individualized tax preparation is available to low- and moderateincome taxpayers—especially those 60 and older—from the volunteerbased AARP Foundation Tax-Aide program. A cadre of 36,000 trained volunteers assists with tax services and ensures taxpayers get applicable tax credits and deductions, which helps them have more discretionary income for everyday essentials such as food and housing. This is offered in cooperation with the IRS. It’s the nation’s largest free tax assistance and preparation service, giving special attention to the older population. You do not need to be a member of AARP or a retiree to use this service. The Foundation is working to win back opportunity for struggling Americans 50 and over by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. Taxpayers who file a federal tax return with a refund due to them can also get help investing the money in America’s future. They can purchase savings bonds in multiples of $50, up to $5,000, using all or a portion of their refund. Three more things to consider:

1. Make sure you have all your paperwork: government-issued ID; receipts for health care; mortgage interest; charitable gifts; and all W-2 and 1099 forms. 2. To get your refund faster, bring a checkbook if you want to direct deposit funds. 3. Please review your return(s) to make sure they are complete and accurate. - (NAPSI)


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