HCA's 2020 Annual Conference: Forging a New Era in Home Care

May 6 – 8, 2020 Saratoga Springs, NY

Thanks to our 2020 Annual Conference Sponsors and Exhibitors!

Titanium Sponsor

PLATINUM SPONSORS

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May 6-8, 2020

Each new era in time is marked by certain distinguishing characteristics or features. For health care, major top-down policy forces (like PDGM) or credos (like the “Triple Aim” and “Value Based Care”) fundamentally influence those definitions. Yet home and community-based organizations are poised to be – and must be – the agents of our own change, fulfilling our role to its fullest extent possible in achieving quality outcomes, developing innovative programs, enhancing the qualifications of our workforce, and wisely adopting new technologies or techniques to achieve all of these goals. Be a part of this enterprise by Forging a New Era in Home Care with HCA on May 6-8 at our flagship forty-second annual conference in Saratoga Springs.

HOTEL INFORMATION

TABLE OF CONTENTS

The Saratoga Hilton 534 Broadway, Saratoga Springs, NY 12866

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The Saratoga Hilton is the site of the HCA Annual Conference. Standard rooms are $177 per night. This discounted rate is available until April 3. After this date, higher rates will prevail. Parking is $5 per night. To make a reservation, call 888-866-3596 and ask for the Home Care Association of NYS rate.

The hotel’s check-in time is 3pm and checkout is 11am. Luggage storage is available should your room not be ready prior to check-in time. For more information about the hotel, including driving directions, visit their website at www.thesaratogahotel.com

Sponsors and Exhibitors

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Hotel Information

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Pre-Conference Details

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Program Agenda – Thursday

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Morning Breakout Sessions

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Awards Luncheon and Exhibit Hall

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Afternoon Breakout Sessions

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Program Agenda – Thursday

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PAC Reception

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Program Agenda – Friday

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Registration Form

Saratoga Arms Hotel 497 Broadway (across the street from Saratoga Hilton), Saratoga Springs, NY 12866 Call 518-584-1775 and ask for the HCA Group Rate of $189/night. For more information about the Saratoga Arms go to: www.saratogaarms.com/

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Wednesday May 6, 2020 10:00AM – Noon Empowering Home Health Aides, Driving Positive Patient Outcomes Nini Vuong, AVP of Population Health Management, Premier Home Health Care Services, Inc.

At the close of this session you will: have a better understanding of how to utilize data to identify best practices and interventions—successes and challenges; increase your agency’s value to payers with Alternative Payment Methodologies by securing and utilizing data to understand what is happening real time; provide up-to-date results of quality score improvements; and ways to develop and launch new program approaches throughout your organization.

Christy Johnston, MPH, Vice President, Governmental & Managed Care Services, Premier Home Health Care Services, Inc. The evolving nature of health care demands that providers innovate, transform, manage change and meet system complexity. Population health approaches and data-driven interventions are essential components for success. Home and community-based care is well-positioned to offer solutions. This session will look at the changing payer landscape and why it is critical for agencies to adapt by identifying and developing strategic responses to payer quality measures.

12:00PM – 1:30PM Enjoy Lunch on Your Own in Downtown Saratoga Springs

1:30PM – 4:30PM HCA Annual Corporation and Board of Directors Meetings All HCA members are encouraged to attend the Annual Meeting of the Corporation, where members will vote on the slate of candidates for the HCA Board of Directors. The HCA Board of Directors Meeting will follow immediately.

This is your opportunity to learn more about the governing body that shapes the direction of HCA policy, education, advocacy and operational priorities.

Such an undertaking calls for the role of home care aides and interdisciplinary teams to evolve. Learn more about an approach pioneered by Premier Home Health Care to: capitalize on real-time data to develop timely interventions; identify ways to improve outcomes/prevent adverse events; and identify population health trends.

4:30PM – 6:00PM Welcome Reception

Premier’s Nini Vuong and Christy Johnston will show how real-time data from the home – collected by home health aides – is driving positive outcomes, helping Premier meet quality incentive measures and reduce potentially avoidable hospitalizations in the post-acute setting through valuebased arrangements with Medicare Advantage plans, Managed Long Term Care services and supports, Accountable Care Organizations, and other stakeholders.

DINNER ON YOUR OWN

PRE-CONFERENCE 3

PROGRAM AGENDA Thursday, May 7, 2020 8:00AM HCA President’s Welcome 8:30AM – 9:30AM Improving the Patient Experience Throughout the Care Continuum Courtney Burke, Chief Operating and Innovation Officer, HANYS Eric Linzer, President & CEO, New York Health Plan Association Bonnie Litvack, MD, President Elect, Medical Society of the State of New York (invited) Jim Clyne, President, Leading Age New York Moderated by Al Cardillo, President, HCA Leaders from key organizations representing the spectrum of care will discuss the priority needs and challenges confronting the system from their vantages and, with an eye toward the future, panelists will explore their vision for integrated cross-sector solutions to core issues of access, system functionality, quality, and cost. The discussion will give insight to providers, practitioners and plans alike on how we can collectively act to achieve a better patient experience and better patient outcomes.

9:30AM – 10:30AM Caregiver Trend Report 2020: What’s Behind the Data and What It Means for Your Recruitmentand-Retention Plan Bobby Morelli, Vice President Sales, myCNAjobs Sixty-one percent of home care providers have turned down a case within the past 30 days because they didn’t have a caregiver to staff it. Unemployment is at historic lows, which, coupled with high demand for home care, is causing major recruitment-and-retention pressures industrywide. In this environment, home care employers need to embrace new thinking, strategies and tactics to attract – and keep – their workforce.

Bobby Morelli of myCNAjobs will share the wisdom his company has gained directly from care workers. myCNAjobs recently held a series of focus groups seeking to better understand workers’ experiences and preferences which, in turn, shape the recruitment and retention trends in home care. These findings were collected in a comprehensive annual Caregiver Trend Report.

From this knowledge base, Morelli will explore a range of topics, including interview show-up rates, why a caregiver chooses to work for a given organization, as well as a candid discussion about issues like compensation, hostilities encountered in the field of home care work, and other perspectives from home care workers. Attendees will also receive a copy of The Caregiver Trend Report as they walk away with actionable strategies to support recruitment and retention.

10:30AM – 11:00AM Extended Break with Exhibitors

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Morning Breakout Sessions Thursday, May 7 – continued 11:00AM – Noon Selling to Hospitals in the Value Based Care Era Dr. Josh Luke

With hospitals playing such a pivotal role in most, if not all, collaborations and partnerships (directly or indirectly), it is essential for home care and hospice providers to understand hospitals’ priorities and motivations for their contracting decisions. Former hospital CEO Josh Luke, PhD will share his insider insights to enhance your understanding of the shift in control from the hospital sector to the insurance sector and how the contracting process is changing dramatically.

Dr. Luke will assist attendees in understanding the dynamics of the hospital board room, offer guidance on how to identify internal champions and detail the four key pillars impacting the contracting decisions in hospitals as well as the key driver of contracting decisions in each type of hospital.

Taking Note: Clinical Documentation Gains Laura Page-Greifinger, President/CEO, QIRT In an era that demands increasingly precise diagnosis reporting and outcomes measurement under PDGM and valuebased care, agencies with poor documentation practices risk underperforming, witnessing delays in payment, or drawing scrutiny from government auditors. This session will teach you how to implement a Clinical Documentation Improvement (CDI) program in your agency, ensuring that staff document what is necessary and correct in order to provide a complete picture of your patient’s acuity, needs, outcomes and history. You’ll learn what a CDI program is, how it helps create an accurate clinical profile for quality outcomes and revenue cycle management, how to implement a CDI program, and how to monitor its ongoing effectiveness.

How Workforce Investment Organizations Can Help You Build a More Prepared Workforce, Promote Recruitment & Retention and Improve Quality Outcomes All NYS WIOs-Invited The first iteration of the Medicaid Redesign Team (MRT) designated and funded eight Workforce Investment Organizations (WIOs) throughout the state to develop innovative approaches to training, retraining, recruitment and retention in the long-term care industry. Representatives from each of the WIOs will discuss ways that their organizations and partners have used the program to develop their workforce positively as a model for home care agencies to consider. The panel will also solicit feedback/suggestions from audience members on how the WIOs can enhance what is currently being done.

12:15PM – 1:30 PM

2020 Home Care Awards Luncheon HCA’s annual award recipients are exemplary individuals who uniquely contribute to the home care field in how they’ve helped a particular patient, how they’ve improved the experience of care, or how they’ve influenced broader changes in the very way home care and hospice are delivered. Join us for this poignant tribute to the valued and honorable work of home care and hospice luminaries.

1:30PM – 2:15PM

Desserts with Exhibitors 5

Afternoon Breakout Sessions Thursday, May 7 – continued 2:15PM – 3:15PM What's in Your Sales and Marketing Playbook?

PDGM: Findings from the Early Months

Safety and Wellness Integration for Your Staff

Melynda Lee, MBA, Director, Growth Solutions, Simione Healthcare Consultants

Mike Freytag, Founding Partner, Managing Principal, BlackTree Healthcare Consultants

Paul Coderre, Vice President, Risk Management, OneGroup

Kendall Drexler, LMSW, Executive Director, Hospice & Palliative Care of Chenango County Market intelligence – that is, an understanding of your market’s trends, potential client base and competitive forces – is a dedicated approach necessary for identifying and pursuing growth opportunities in home care and hospice. This session will teach you how to apply proven methods of market intelligence for acquiring and building relationships with hospitals, physicians, facilities, and communities.

Organizations like Hospice & Palliative Care of Chenango County have embraced these principles. They’ve fostered record growth in their patient care census built on a concerted effort to articulate their value-proposition.

They are doing so with the help of organizations like Simione Healthcare Solutions, whose Director of Growth Solutions will show you what steps to take in the sales cycle to predict and achieve success while leveraging available resources through an effective digital marketing communications strategy.

Erin Masterson, Consulting Director, BlackTree Healthcare Consultants With a change so big as PDGM, organizations have dedicated countless planning hours for implementation readiness. No less important is what you are doing now, postimplementation: how you assess, reassess, monitor clinical and revenue cycles, and take heed of cautionary tales as well as success stories. In this session, BlackTree Healthcare Consulting will outline findings from the early months of PDGM. They’ll reveal how agencies are navigating new clinical management processes and changes to revenue cycle management.

Participants will also examine cash-flow impacts, including changes and issues that have arisen in billing to Medicare and Medicare Advantage plans, as well as new Key Performance Indicators (KPIs) that providers need to know, incorporate and routinely monitor.

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Alison Dunn, Executive Vice President, OneGroup A direct correlation exists between safety and wellness in the workplace. While many organizations consider the health and safety of their employees, these same organizations may nevertheless treat health and safety as separate initiatives with discrete programs, departments, budgets, metrics and reward systems.

When wellness and safety are not properly connected, the results – absenteeism, lost productivity, higher labor and insurance costs, a feeling of disengagement – are not in the best interest of employees nor employers.

For a sector like home care, this integration is all the more important, given the physically demanding nature of the work and the stresses of caring for vulnerable populations. Join experts from OneGroup for strategies to help your organization better integrate safety and wellness to support healthy, fully engaged employees.

Thursday, May 7 – continued 3:30PM – 4:30PM The Health System of The Future Dr. Josh Luke, Healthcare Futurist In this new era of care, health systems can no longer solely rely on inpatient revenue and surgical programs for profitability; hospitals are shifting from profit centers to targeting the largest expenses and exploring new revenue streams as they continue the transformation to value-based care. Former hospital CEO Josh Luke, PhD will outline the health care industry’s shift in control from the hospital sector to the insurance sector and how home-based care will be the focus of the industry as it continues to evolve.

Dr. Josh Luke is a health care futurist and former hospital CEO well known for his humorous and entertaining personal stories that engage audiences. His expertise includes sharing simple tactics on how to make health care more affordable for your family and employees, as well as how to get access to the best doctors and hospitals. He leaves a lasting impression as a high-energy and humorous keynote speaker. After becoming a hospital CEO at age 32, Dr. Luke spent ten years in the health system C-Suite before leaving to found a non-profit organization teaching health care providers how to transform to value-based care. After his mom was diagnosed with Alzheimer's Disease in 2010, Dr. Luke was subsequently laid-off from his hospital job and chose to go without health insurance for his wife and three children instead of paying more than $1,400 a month for COBRA coverage while unemployed. He shared his story on LinkedIn and as a blogger for Forbes, began advising health systems on transformation and was recognized as an award-winning strategist. This experience led to a health care policy faculty appointment at the University of Southern California.

Soon after, Forbes asked him to pen a book teaching American businesses how to reduce spending on employee health care benefits. He is a three-time Amazon no. 1 Best Selling Author, with his two most recent books becoming best sellers on launch day, titled “Health-Wealth: Is healthcare bankrupting your business?” and “Health-Wealth for You.” He currently is a full-time professor and Chair of the Graduate Business School at Hope International Christian University in Southern California.

Conference attendees will receive a complimentary copy of Dr. Luke’s Health-Wealth for You.

4:30PM – 6:00PM HCA’s PAC Reception HCA’s Political Action Committee is a seriously important vehicle for advancing the cause of home and community-based care … but contributing to it can be fun. So goes the spirit of HCA’s annual conference PAC event, offering lively entertainment, comradery with your peers, food and drink, and a chance to make a powerful impact in the political arena on behalf of services and organizations you champion each and every day. A minimum $100 donation is requested for participation. Donations can be made by credit card, cash or check at the door.

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PROGRAM AGENDA Friday, May 8, 2020 7:30AM – 8:30AM HCA Town Hall Meeting No script, no agenda, no topic off the table … this freewheeling session is your opportunity to say what’s on your mind, present ideas and pose questions to HCA’s Policy team about any home care, hospice and MLTC issues confronting your organization and peers.

8:45AM – 10:15AM Giving and Receiving Effective Feedback, Producing Results Tyler Enslin It takes courage for managers to embrace a workplace culture where candid feedback is not only accepted but expected and appropriately acted upon. This is especially important for home care organizations, which are challenged by marketplace disruption and the imperative to build new business functions – internal and external – that mirror the changing landscape around them. Tyler Enslin will examine how to cultivate this ethos at your organization by examining two reciprocal perspectives: giving and receiving. Participants will determine why constructive or ‘negative’ feedback is often either avoided or delivered ineffectively, to the detriment of your organization and its productivity.

He’ll examine certain skills and techniques incumbent on givers of feedback, as well as the responsibilities shouldered by receivers to respond, accept and apply constructive feedback – even if it is given in unkind or vague fashion.

10:15AM – 10:30AM Break 10:30AM – 11:45AM A Game-Changer for Patient Outcomes: Leveraging Predictive Analytics & Clinical Transformation Elliott Wood, Chief Executive Officer, Medalogix The marriage of predictive logic technology and clinical transformation is a game-changer for home health, with critical implications for future value-based arrangements. Organizations around the nation are adopting innovative new platforms which use historical data to predict and help guide intervention strategies for patients deemed most at risk for poor outcomes. Medalogix CEO Elliott Wood will demystify predictive modeling and its utility in clinical transformation to achieve better patient outcomes such as a reduction of avoidable hospital readmissions, appropriate transitions to end-of-life care, and an overall improvement in resource management and patient satisfaction.

11:45AM Conference Adjourns

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May 8 – 10, 2019 Saratoga Hilton Saratoga Springs, NY

Registration Form

Online Registration – COMING SOON!

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Awards Luncheon ONLY

Cancellation Policy: We encourage you to attend the

Awards Luncheon Meal Selection:

full three day conference for the best value. No credits can be given for meals not taken or unattended education programs. Cancellations received by April 19 will receive a full refund, less 25% of total due as an administrative fee.

Cancellations received on April 20 or later will forfeit their registration fee, as will those who register and do not attend. Substitutions are permitted.

 Chicken Cordon Bleu

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$1,000 

Pre-Conference Session ONLY

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In accordance with the Americans with Disabilities Act or special meal needs, please let us know how we can accommodate you:

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Until Until Starting 3/31/20 4/30/20 5/1/20

 Crisp Skinned Salmon

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 Pasta Primavera

 Kosher Meal

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388 BROADWAY FOURTH FLOOR ALBANY, NEW YORK 12207

May 6 – 8, 2020 Saratoga Springs, NY

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