2023 Marketing Prospectus

2023MARKETING PROSPECTUS

WhoWeAre

TheHomeCareAssociationofNewYorkState(HCA)isastatewidehealth organizationcomprisedofnearly300memberprovidersandorganizations deliveringhomeandcommunity-basedcaretohundredsofthousandofNew Yorkersannually.ThemissionofHCAistopromoteandenhancethequalityand accessibilityofhealthcareandsupportathome.HCAEducationandResearchis the501c3entityoftheAssociation.

EXHIBITORINFORMATION

WHATYOUGET!

•Face-to-facetimewithagencydecision-makers

•Pre-andpost-conferenceparticipantlists

•YourorganizationshowcasedontheHCAwebsite–includingyourlogoanda directlinktoyourwebsite

•Yourorganizationfeaturedinthedirectoryofexhibitorsprovidedtoeach attendeewithyourproduct/servicedescriptionandcontactinformation

•Participationinallgroupmealandreceptionevents(includedwithyour complimentaryregistrations)

•Discountedeventregistrationfeesforadditionalattendees(uptofour, includinganycomplimentaryregistrations)fromyourorganization

EXHIBITORRULESAND REGULATIONS

•Exhibitorswhodonotarrivebydeadlinewill beremovedandwillnotreceivearefund.

•Refundsforcanceling,less25%administrative fee,areallowedupuntilonemonthpriorto event.

•Exhibitorsshallindemnifyandholdharmless HCA,itsagentsandtheconferencevenue fromallliability.Eachexhibitorshouldsecure insuranceattheirownexpense.

•Exhibitorsmustassumefullresponsibilityfor compliancewithfire,safetyandhealth ordinances.Allmaterialsmustbefire resistant.

WHENANDWHERE/IMPORTANTDEADLINES

Assoonaswereceiveyourcommitment,companydescriptionandlogo, recognitionwillbeginimmediatelyontheHCAwebsiteandineventmarketing material.Thesooneryoucommit,thegreatertherecognitionyoureceive.

•HCAAnnualConference

May3-5,2023

SaratogaSprings,NY

Nearly150healthagencyleaders,frontlinesupportstaffandpurchasingagents attendourpremierevent.Exhibitsarelimitedto31tabletopdisplays.

Deadlines:Marketingmaterial2/24/23|Program:4/21/23

•HCASeniorFinancialManagersRetreat

DateandLocationTBD

Approximately100executive-levelleadersandfinancialdecisionmakersattend thisevent.Exhibitsarelimitedtotentabletopdisplays.

Deadlines:Marketingmaterial6/9/23|Handouts/Agenda8/21/23

•HCACorporateComplianceSymposium

November8,2023 Schenectady,NY

Thisalways-populareventattracts75-100executive,financialandclinical supervisorylevelstaff.Exhibitsarelimitedtotentabletopdisplays.

Deadlines:Marketingmaterial7/21/23|Agenda9/22/23

ATTENDEESATOTHEREVENTS

TheexhibitorfeefortheAnnualConferenceincludestwocomplimentary registrations.TheexhibitfeefortheSeniorFinancialManagersRetreatand CorporateComplianceSymposiumincludesonecomplimentaryregistration. Additionalattendeesuptoatotaloffour(includingcomplimentary registrations)mayregisteratadiscountrateasfollows:

•You’reanattendeetoo!Allexhibitorregistrationsallowyoutoattendthe educationsessions,whereyouwillbeabletolearnmoreaboutthelatestin homecarealongsideourattendees.Thisisagreatopportunitytoconnectwith prospectivecustomerswhileyouinteractandengagewiththemthroughout theday. Therearelimitedexhibittables atHCA’sSignatureEventssowe

•Allexhibitmaterialsmustbecontainedat yourtable.Valuablesshouldbestoredinyour hotelroomduringnon-exhibithours.HCAis notresponsibleforlostorstolenproperty.

•Nomorethanfourrepresentativesperexhibit tableallowed.

•Nothingistobeposted,tacked,nailed,or screwedtoanypartsofthebuildingor furnitureatconferencevenue.

•Nodecorationorfixturecaninterfereorblock anotherexhibit.HCAhastherighttoremove theobstruction.

•Nofreestandingexhibitswillbealloweddue tospacelimitationsatanyevent(Thisdoes notincludestandardsizepull-upbanners.) Also,loudnoisesoroverpoweringodorsat exhibitswillnotbepermitted.

•Allexhibitorsandvisitorsmustberegistered withtheconferenceandwillberequiredto wearnamebadges.

•Nodistributionofliteratureorgiveawayitems allowedoutsidetheexhibitarea.

•Exhibitordrayageandsupplieswillbehandled throughCliftonParkRental,fortheAnnual Conference.

•HCAAnnualConference $350–HCAMembers$550–PotentialMember

•OtherSignatureEvents $250HCAMember$450PotentialMembers

EXHIBITORINFORMATION

MAY3–5,2023

FortheAnnualConference,pleaselistyourtopthreechoicesforexhibit space.ApremierexhibittableisavailabletotoptiersponsorsandHCA Membersonly.HCAisnotresponsibleifyourexhibittableisneara competitor.HCAhastheauthoritytore-assigntablelocation,as necessary.Youwillreceiveaconfirmation,viaemail,ofyourexhibit locationandinformationspecifictoyourexhibit.Furtherinformation willbesentpriortoeachshow,includingsetuptimes,shipping informationthroughCliftonParkRental,detailsonInternetaccess,and discountedhotelreservationinformation.

Ateacheventyouwillreceivea6’x30”table,twochairs,signageand electricaccess.Inaddition,youwillreceivethebenefitsoutlinedon page2.YourexhibitfeeattheHCAAnnualConferenceallowsfortwo individualsfromyourorganizationtoattendandincludesallgroupmeal events,andWelcomeReception.Additionalrepresentatives(uptofour total)fromyourorganizationmayattendat$350ifyourorganizationis anHCAMemberor$550asapotentialmember.

AnnualMeetingExhibitGallery DATESANDHOURS

SaratogaHilton 534Broadway,SaratogaSprings,NY12866

SETUP

Wednesday,May3rd:12:30pm–2:30pm

EXHIBITGALLERYOPEN

Wednesday,May3rd:3:00pm–6:00pm Thursday,May4th:7:30am–2:30pm

EXHIBITGALLERYWELCOMERECEPTION Wednesday,May3rd:4:30pm–6:00pm

BREAKFASTINEXHIBITGALLERY Thursday,May4th:7:30am–8:30am

DESSERTINEXHIBITGALLERY Thursday,May4th:1:30pm–2:15pm

DISMANTLE Thursday,May4th:2:30pm–4:30pm

Scheduleissubjecttochange.

OFSPECIALNOTE

FortheAnnualConference,theSaratogaHiltoncannotacceptanyshipmentsfromvendors.Shippingofmaterialsmust behandledbyCliftonParkRental.Informationonshippingwillbesentpriortotheevent.

IfyouarenotanHCAmember,considerjoining?

Takeadvantageofgreatsavingsandexclusivebenefitsbyemailing LauraConstableatlconstable@hcanys.orgfordetailsaboutmembership.

SPONSORSHIPlevels

TITANIUMLEVEL

$12,000

Limitto2Sponsors

TICKETING

SPONSORED

SponsorallthreeHCAsignature eventsasaleadsponsorwith twocomplimentaryregistrations toeachevent

Monthlycontentinthetoptierof TheSituationReportnewsletter

PLATINUMLEVEL

$10,000

Limitto4Sponsors at$10,000persponsor

SponsorHCA’sannualconferenceand twoothersignatureevents;receivetwo complimentaryregistrationstoeach event

Quarterlycontentinthetoptierof TheSituationReportnewsletter

GOLDLEVEL

$8,000

Limitto2Sponsors at$8,000persponsor

SponsorAnnualConferenceand twoothersignatureeventswith onecomplimentaryregistrationto eachevent

TwiceayearcontentinThe SituationReportnewsletter

SPECIAL EVENTS

&RECEPTIONS

ADVERTISING MARKETING

SponsorofHCA’sAnnualConference awardsluncheon

SIGN&LOGO

PLACEMENT

Fullpagead(7½”wx10”h–full color)intheAnnualConference programbook

Yourlogoonthewelcometotebag atHCA’sAnnualConference

SocialmediaShout-Out(Facebook, Twitter,andLinkedin)recognizing youasaTitaniumlevelSponsor

PremierexhibittableatAnnual Conference(includestwoadditional complimentaryregistrationsforyour exhibitstaff–whetherornotexhibit spaceisutilized)

Halfpagead(7½”wx5”h–full color)intheAnnualConference programbook

SocialMediaShout-Out(Facebook, TwitterandLinkedin)recognizing youasaPlatinumlevelSponsor

PremierexhibittableatAnnualConference (includestwoadditionalcomplimentary registrationsforyourexhibitstaff–whetherornotexhibitspaceisutilized)

KeynotesponsoratAnnual Conferenceandoneotherevent

EXHIBITING

Standardexhibittableattwoother events(includesoneadditional complimentaryregistrationforyour exhibitstaffateachevent–whetheror nottheexhibitspaceisutilized)

SPEAKING OPPORTUNITY

ACCESSTO

MEMBERSHIP

Deliverasponsorededucationsession atHCA’sAnnualConference.The session’sfocusandcontentmustbein keepingwithHCA’seducationmission andissubjecttoapproval.

Opportunitytosendtwoemail communicationstothefullHCA membership(HCAwilldisseminateyour communication,timeframeandcontent subjecttoHCAapproval)

AdinHCA’sweeklynewsletter“The SituationReport”twotimesayear (educationalinnatureandsubjecttoHCA approvalandpublicationtimeframe)

Standardexhibittablesatothertwoevents (includesoneadditionalcomplimentary registrationtoeachofthoseeventsfor yourexhibitstaff–whetherornotthe exhibitspaceisutilized)

Quarterpagead(3½”wx5”h–full color)intheAnnualConference programbook

LogodisplayedintheAnnual Conferenceprogrambookand agendaatoneotherevent,nextto thekeynotesession

StandardexhibittableatAnnual Conference(includestwoadditional complimentaryregistrationsforyour exhibitstaff–whetherornotexhibit spaceisutilized)

Standardexhibittableattwo additionalevents(includesone additionalcomplimentaryregistration foryourexhibitstaff–whetherornot exhibitspaceisutilized)

Opportunitytohostawebinar (educationalinnatureand subjecttoHCAapproval)

Opportunitytosendoneemail communicationtothefullHCA membership(HCAwilldisseminateyour communication,timeframeandcontent subjecttoHCAapproval)

AdinHCA’sweeklynewsletter“The SituationReport”onetimeperyear (educationalinnatureandsubjecttoHCA approvalandpublicationtimeframe)

Invitationtoaddressallconference attendeesduringeachevent(s). (TimetobedeterminedbyHCA.)

SILVERLEVEL

Sponsortheannualconferenceand oneothersignatureevent(ofyour choice),withtwocomplimentary registrationstotheevents

SponsortheAnnualConferencewithone complimentaryregistrationtotheevent

Sponsorofthewelcomereception attheannualconference

SponsortheAnnualConferencebreakfast oneitherMay4orMay5(HCAto determinedate)

Abilitytoplaceone-page(8½”wx11”h–fullcolor)companymarketingpiecein annualconferencewelcometotebag

LogodisplayedintheAnnualConference programbooknexttotheWelcome Reception

Logoonthefoodandbeveragedisplays duringtheAnnualConferenceWelcome Reception

Abilitytoplaceone-page(8½”wx11”h–fullcolor)companymarketingpiecein AnnualConferencewelcometotebag

LogodisplayedintheAnnualConference programbooknexttothebreakfaston eitherMay4or5

Sponsortherefreshmentbreaks throughouttheAnnualConference

Signageshowingyourorganizationasa refreshmentbreaksponsorthroughout theAnnualConference

“ ” WHYSPONSOR? Don’taskus.Ourfellowsponsorswilltellyouwhy! Whatagreatconference,venue,teamat HCA,andmembershipofyourassociation. Definitelyoneofthebestoverall conferencesIhavehadthehonorof attendingandspeakingat.” MichaelSimione,MBA Director,CostReports Simitree Wehadsuchagreattimeconnecting witheveryone.Icanhonestlysaythat wasoneofthebestconference/retreat experiencesIhavehad.Looking forwardtothenextone! ErinMasterson AssociatePrincipal,Consultant Simitree 5

CHOOSEYOURSPONSORSHIP

INDIVIDUALPACKAGES

Choosetheopportunitythatfitsyourorganizationandbudget.Weoffercustom optionstohelpyoufindtheperfectfit.Youmayselectmorethanoneopportunity, butdon’twait!Allavailabilityisfirst-come,first-servedwithpaidregistration.

ANNUALCONFERENCEOPPORTUNITIES

•ChargingStationskeepattendeesconnectedbysponsoringmultiple AC/USBchargingstationsatvariouslocationsthroughouttheevent.–Unlimitednumberofsupportersat$500each

•ConferenceBadgeLanyardshowoffyourcompanybysponsoringthe badgelanyardthatwillbeaffixedtoeachconferencenamebadge.–Limittoonesupporterat$1,200

•ConferenceNameBadgeYourcompany’slogowillbeprominently featuredonthetopofthenamebadgeandwillbeseenhundredsof timesthroughouttheeventbyattendeesandexhibitorsalike.–Limitto onesupporterat$800

•AwardsLuncheonyourlogowillbeshownonthescreenduringtheevent andalsoontheawardsprogramagenda;publicacknowledgmentatthe event.–Limitto4supportersat$800each

•WelcomeToteBagStufferabilitytoplaceone-pagecompanymarketing pieceorpromotionaliteminthewelcometotebag.–Limitto4 supportersat$500each

•HotelKeyCardyourone-colorlogoonthehotelkeycardgiventoall conferenceattendeesstayingatthehosthotel.–Limitto1supporterat $2,000

•PromotionalBanneryourlogoandmessagewillbefeaturedona6’x2.5’ fullcolorbannerthatwillbehungattheapproachtotheentrancetothe hotellobby.Thebannerisyourstokeepforre-using.–Limitto6 supportersat$400each.

•WiFiSponsorcreateyourowncustomaccesscodethatwillbeshared withconferenceattendeesthroughsignageanditwillalsobenotedin theAnnualConferenceprogrambook.–Limitto1supporterat$2,000

NEW!OPPORTUNITIES

•NetworkingLunch–May3includessignage duringtheevent;logoonagendanextto thelistingandpublicacknowledgementof yoursponsorduringPresidentsAddress. Limitto2supportersat$1,500each.

•AwardsLunchCenterpiecesyourlogo displayedoneachcenterpieceforthe2023 awardsluncheon.You’llbethecenterof attention!–Limitto1supporterat$1,200

•HospitalityRoomsignupfora2-hour timeslottohostthehospitalityroomthatis locatedjustofftheexpofloornearthe BroadwayBallrooms.Thisroomwillbeset withcoffee,tea,waterandicedteafora continuousbeveragebreakforattendees. Limitto4supportersat$500each

•EntertainmentSponsoratOffsitePartyon May4–HCAwillonceagainbeofferingan offsiteparty.Yourlogowillbedisplayedon signageandintheannualconference programbooknexttotheparty. Limitto4supportersat$800each

SENIORFINANCIALMANAGERSRETREATOPPORTUNITIES

•Welcomereceptionsponsor(includessignageduringevent;logo onagendanexttoeventlistingandpublicacknowledgmentat event):Limitto1supporterat$1,500.

•HotelKeyCardSponsor(youronecolorlogoonthehotelkeycard giventoallconferenceattendees):Limitto1supporter–$2,000.

•Wi-FiSponsor(createyourowncustomaccesscode):Limitto1 supporterat$2,000.

•RefreshmentBreaksSponsor(includessignageatallrefreshment breaksduringevent):Unlimitednumberofsupportersat$400 each.

•BoxedLuncheonSponsor(apersonalnotecardfromyouwillbe placedineachattendee’sto-golunchboxonthefinaldayofthe retreat):Limitto1supporterat$1,500.

•PromotionalInsertforMeetingPacket(abilitytoplace aone-pagecompanymarketingpieceinthemeeting materialspacket).–Limitto4supportersat$500each.

•ConferenceBadgeLanyardshowoffyourcompanyby sponsoringthebadgelanyardthatwillbeaffixedto eachconferencenamebadge.–Limittoonesupporter at$1,200

•ConferenceNameBadgeYourcompany’slogowillbe prominentlyfeaturedonthetopofthenamebadge andwillbeseenhundredsoftimesthroughoutthe eventbyattendeesandexhibitorsalike.-Limittoone supporterat$800

CORPORATECOMPLIANCESYMPOSIUM OPPORTUNITIES

•ExclusiveBreakfastSponsor(includessignageduringevent; logoonagendanexttoeventlisting;andpublic acknowledgementattheevent):Limitto1supporterat$1,000.

•ExclusiveLuncheonSponsor(includessignageduringevent; logoonagendanexttoeventlisting;andtheabilitytosaya fewwordstoallattendeesduringevent):Limitto1supporter at$1,500.

•RefreshmentBreaksSponsor(includessignageatall refreshmentbreaksduringevent):Unlimitednumberof supportersat$400each.

•Wi-FiSponsor(createyourowncustomaccesscode):Limitto 1supporterat$2,000.

•PromotionalInsertforMeetingPacket(abilitytoplaceaonepagecompanymarketingpieceinthemeetingmaterials packet):Limitto4supportersat$500each.

•ConferenceBadgeLanyardshowoffyourcompanyby sponsoringthebadgelanyardthatwillbeaffixedtoeach conferencenamebadge.–Limittoonesupporterat$1,200

•ConferenceNameBadgeYourcompany’slogowillbe prominentlyfeaturedonthetopofthenamebadgeandwill beseenhundredsoftimesthroughouttheeventbyattendees andexhibitorsalike.–Limittoonesupporterat$800

GENERALEDUCATIONOPPORTUNITIES

EXCLUSIVEMEMBER ONLYOPPORTUNITY

HCABoardRetreat

•HCABoardofDirectorsRetreatReceptionSponsor withopportunityforoneofyourrepresentativesto attendreceptionanddinnerandaddressthegroup duringthereception:Limitto1supporterat$1,500.

•HCABoardofDirectorsRetreatDinnerSponsorwith opportunityfortwoofyourrepresentativesto attendreceptionanddinnerandaddressthegroup duringthedinner:Limitto1supporterat$3,000.

•ExclusiveLuncheonSponsoratafull-dayHCAprogram(variousdates/topics)–(logoonagendanexttoeventlistingandthe opportunitytosayafewwordstoallattendeesduringevent;alsoincludestwocomplimentaryregistrationstotheevent): Limitto1supporterat$1,500.

•ExclusiveBreakfastSponsoratahalf-dayHCAprogram(variousdates/topics)–(logoonagendanexttoeventlistingandthe opportunitytosayafewwordstoallattendeesduringevent;alsoincludesonecomplimentaryregistrationtotheevent): Limitto1supporterat$1,000.

THESITUATIONREPORTOPPORTUNITIES

TheSituationReportisHCA’sflagshipweeklynewsletterofpolicy,regulatoryandeducationupdateswhichiscirculatedtomorethan 2,000e-mailaddresses:

•TheSituationReportAdvertisement*–forfourconsecutiveweeks(quarter-page,contentsubjecttoHCAapproval):Limitto5 supportersat$1,000each.

•HCASupporter–yourhyperlinkedbanneradpostedinTheSituationReportforfourconsecutiveweeks:Limitto5supportersat$500 each.

*AdplacementinSituationReportisnottobeconsideredanendorsementorpromotionbyHCA.

AnnualConference

ChargingStations$500□ ConferenceBadgeLanyard$1,200□ ConferenceNameBadge$800□ AwardsLuncheonSponsor$800□ WelcomeToteBagStuffer$500□ HotelKeyCard$2,000□ PromotionalBanner$400□ WiFiSponsor$2,000□ WelcomeReceptionEntertainment$800□ NewOpportunitiesin2023:

NetworkingLunchSponsor $1,500□ AwardsLunchCenterpieces$1,200□ HospitalityRoom $500□ Entertainment(OffsiteLocation)$800□

SeniorFinancialManagersRetreat

WelcomeReceptionSponsor$1,500□ HotelKeyCard$2,000□ RefreshmentBreaks$400□ BoxedLunches $1,500□ WiFiSponsor$2,000□ PromotionalInsertforMeetingPacket$500□ ConferenceBadgeLanyard$1,200□ ConferenceNameBadge$800□

CorporateComplianceSymposium

BreakfastSponsor$1,000□ LuncheonSponsor$1,500□ RefreshmentBreaks$400□ WiFiSponsor$2,000□ PromotionalInsertforMeetingPacket$500□ ConferenceBadgeLanyard$1,200□ ConferenceNameBadge$800□ GeneralEducation LuncheonSponsorHCAProgram$1,500□ BreakfastSponsorHCAProgram$1,000□

SPONSORCOMMITMENT

WewishtoparticipateinHCA’s2023educationalevents.We understandthatthiscommitmentbecomesacontractwhen signedbyusandacceptedbyHCAEducationandResearch. Pleasecomplywiththedeadlinesdetailedinthisbrochureto maximizerecognitionopportunities. Today’sDate

PLEASENOTE:Toguaranteerecognitioninconferencematerials,thisLetterofCommitmentmustbereceivedandyourcorporatelogosandproductservice descriptione-mailedtobwilson@hcanys.orgineitherjpgortifformatbytheassignedsponsorshipdeadlines,orbytheExhibitordeadlinesdetailedonpage2. Commitmentsthatarriveafterthatdatewillreceiverecognitionasoutlinedinthecategorychosen;however,theymaynotbelistedinconferencematerialsdueto printingdeadlines.Norefundswillbeissuedforcancellationsreceivedonemonthpriortoeventopportunity.Cancellationpriortothattimeframewillreceivea refundless25%.

UponreceiptofthisLetterofCommitmentbyHCA,aconfirmationemailofacceptancewillbesent.Paymentinfullmustbereceivedonemonthpriortoevent opportunity.Conferenceandhotelregistrationinformationwillfollow.Nootheropportunitieswillbenegotiated.(Thoseopportunitiesthatinclude complimentaryregistrationswillstillneedtocompletetheconferenceregistrationform.Besuretowritein“exempt”inthepaymentsectionsoyouarenot chargedtheconferencefee.)

388BROADWAY FOURTHFLOOR ALBANY,NEWYORK12207 PH)518-426-8764 W)WWW.HCA-NYS.ORG