PROFESSIONAL TRAINING Catalogue 2024

WHAT DOES PROFESSIONAL DEVELOPMENT MEAN FOR YOU?

Do you see it as an operating cost - a perk for the higherperforming members of your team, maybe, for example, or a plus when recruiting staff?

Or do you see it as a long-term investment that will provide value over time?

For me, it’s both. Managing a team’s professional development can help ensure that they can meet the challenges of a changing competitive environmentnow before it’s too late. But it’s also an investment in building a durable company culture of life-long learning and resilience.

Can help. Can be a way. Whether it will or not depends on who is doing the training, what content it covers, and how it is delivered.

With Hellenic American Union’s professional development seminars, you can be confident that your people will gain relevant, useful skills and knowledge that they can apply to their work now.

Here’s why.

First, the training seminars in this catalogue - all of them - are taught by expert practitioners. The team that teaches digital marketing, for example, are top professionals at the leading edge of their field in Greece. Our popular seminar “Skills for Exports”, which we co-developed with the Hellenic Federation of Enterprises (ΣΕΒ), is taught by the export manager at one of the most internationally successful Greek wineries. We also partner with leading training providers and professional associations, such as ISACA for our courses in information security and audit.

Our practitioner approach to teaching ensures that course material reflects current and emerging developments in the field. And that the focus is on practical application.

Second, working with top professionals also helps us to identify new training needs arising from developments in the market. We also listen carefully to the feedback we receive from the businesses and organizations who send their people to our seminars. This valuable input helps us develop innovative training solutions, such as our successful series of ESG workshops and our new seminar in “Generative AI for Content Development”,

Finally, quality indicators give you yet another reason to be confident in our training outcomes. These include the Hellenic American Union’s long-standing reputation for quality and the ISO certifications we have earned for our continuing professional development programs and services, but also the consistently stellar client satisfaction ratings we receive (and which we’d be happy to share with you).

If you are reading this, you have probably already assessed the professional development needs of your team and are looking for training options to meet those needs. I trust you’ll find one among the seminars described in this catalogue. And if you do so, you can be sure that it will deliver the kind of actionable knowledge that delivers high-yield returns for your staff and your organization - now and in the future.

Vicky Branika Chief Executive Officer

HELLENIC AMERICAN UNION

ΕΛΛΗΝΟΑΜΕΡΙΚΑΝΙΚΗ ΕΝΩΣΗ

1957

WHAT OUR CLIENTS SAY ABOUT US

From the first lesson to the last, the instructor shared with us not only knowledge, but also confidence, self-confidence, passion and everything that is needed in a sale. I learned sales tools that I was excited about and I look forward to passing them on and applying them to the company I work for. I have attended over 20 seminars and honestly it was one of the few that taught us applications in addition to theoretical knowledge.

Commercial Director, Onmedia Digital

Participating in this seminar was a great experience. I gained new knowledge and skills that expanded my personal and professional scope. The instructor was excellent, giving us innovative tools. I look forward to applying my new tools and knowledge, enhancing my career and entrepreneurship path.

Founder, Aspen

Comprehensive knowledge and high-quality materials left a positive impression on me. Personally, the experience promises to evolve into something highly beneficial for anyone involved. The lecturer's enthusiasm is contagious, and the course flows smoothly. Business Development Associate, PAPPAS B.I. Technology

Unique program, during which we felt very proud seeing what the team of Epicentre ActionAid Hellas managed to accomplish and the knowledge they acquired in such a short time! The trainers exercised not only their professionalism and deep knowledge on the subject, but also their sincere love for what they do, strengthening the team with personal interest at all times.

Skills & Career Development Specialist, ActionAid Hellas

Very informing and helpful in giving structure to knowledge! Marketing & Events Executive, Blueground

Excellent seminar that met my expectations! Engineering Project Manager at EKO & BP brands members of HELLENiQ ENERGY | Energy expert

A very helpful, very interesting, and very well structured online course, with an excellent instructor Back Office Supervisor, CEPAL

Our Yearly Training Plan

GET IN TOUCH...

BUILDING CAREER RESILIENCE

Eleni Tsirigoti, PMP Director of Professional Training & Development Programs

If you’re reading this, it’s a good bet you are thinking about your professional future - what chances you have for advancement perhaps or what your job will look like in the next few yearsor even whether your job will even exist then.

And you’d be right to be concerned. According to the World Economic Forum’s recent Future of Jobs Survey, 6 in 10 workers will need to be reskilled or upskilled by 2027.

You’d be right to be even somewhat anxious Millions of new jobs will be created in the near future while even more will be destroyed: employers expect that almost a quarter of all jobs will be churned out in the next five years.

But you are also one step ahead of most of your peers. Browsing this catalog is a sign that you are proactively managing your career or - want to - so that you can meet career challenges as they arise and remain competitive. You are part of the fortunate minority who know the value of professional development.

Tel.: 210-3680907

Email: etsirigoti@hau.gr

You may have already taken part in a training program, perhaps one of one of ours, or earned certification in your industry's skills, tools, and technologies, and took one of our seminars to prepare for the exams. In which case, you know that our instructors are successful professionals who bring invaluable expertise and a passion for learning to the classroom. You will also have observed that the content and learning outcomes of our seminars are aligned with market expectations and evolving professional needs.

And if you haven’t (yet) taken advantage of training programs, you probably know that lifelong learning is a terrific way of building career resilience and demonstrating to employers that you are flexible and eager to acquire new skills.

It may not seem so now, in today's whirl of technological innovation, market disruption, and uncertainty, but you are already on your way towards surer ground. The decision is yours.

I hope one of our training programs will provide you the opportunity to make 2024 a year of learning, growth, and professional advancement.

1.

TRAINING UPON REQUEST

Learn at your own time and pace

D esign T hinking

Design Thinking Principles and Techniques

ESG | R isk M anagement P

ESG Essentials

Corporate Governance

Operational Risk & Resilience

Explore MS Project

Advanced Project Management

Leading Virtual Teams

Project Risk Management

2.

B usiness E nglish

Business English for your Company (In-House Training)

Introductions and Small Talk

The Language of Meetings

The Language of Presentations

Diplomacy in English

The Language of Negotiations

Telephone Communication

Digital Marketing

Digital Marketing Strategies

Certificate in Digital Marketing

Growth Marketing Academy

SEO Academy

Content Marketing Academy

SCHEDULED TRAINING

THE HAU FACILITIES & INFRASTRUCTURE

The facilities of the Hellenic American Union are suitable for any kind of large or small-scale event, such as conferences, seminars, presentations and meetings. They combine flexible venues, excellent organization, a friendly environment and full services (secretarial support, audio visual equipment, interpretation).

HELLENIC AMERICAN UNION FACILITIES INCLUDE

classrooms computer labs galleries conference rooms

EQUIPMENT

Wireless access for conferences and seminars

Broadband Internet

Live streaming with high-definition cameras

VoIP technology

Interpretation facilities in the main conference hall (Auditorium)

Video-conference equipment

Our wide range of courses includes options for leadership development, digital marketing, project management, risk management, business english and people skills, ensuring that everyone in your team can find a program that meets their needs. Our experienced trainers will work with you to create a customized training plan that aligns with your business goals and objectives. And, with online and in-house delivery, you’ll save on travel and accommodation expenses.

CHOOSE FROM OUR STANDARD COURSES TRAINING DELIVERY

Select a course from our open enrollment offerings and customize it to address your organization’s training needs.

Business English

Project Management

B2B Sales

Information Security & IT Audit

Digital Marketing

IT Skills

ESG & Risk Management Trainings

Design Thinking

Shipping Exports

Instructor-led in class or online delivered training programs

1:1 sessions

Blended learning

On Demand courses

The Blackboard e-learning platform: We use Blackboard, a top e-learning platform used by thousands of Universities and learning institutions all over the world, providing an up- beat learning experience.

TESTIMONIALS

CERTIFICATIONS

Certify your employees with internationally recognized professional certifications.

Certification programs offered in:

Project Management: PMP

PM2

PfM2

IT Security & Audit: CISA

CISM

CGEIT

CRISC

Cybersecurity Certifications

Digital Marketing: OMCA

Google Certifications

Law: TOLES

"Great set of insights, with an excellent combination of theory and practice during the training"

Senior Engineer, BIC Violex

"Very interesting and interactive seminar. The instuctor's excellent knowledge was very helpful."

Project Associate, Corallia Clusters Initiative

"Excellent course for every professional! Excellent coach! Highly recommended."

Information Security Officer, Archeiothiki SA

TAILOR-MADE TRAINING COURSES

Discover personalized learning with our tailor-made courses. Designed to meet your unique needs and goals, our courses ensure a learning experience that will trully inspire and empower you staff members.

DESIGN THINKING

PRINCIPLES & PRACTICE OF DESIGN THINKING

A Design Thinking Workshop for Innovation in Practice

18 HOURS ONLINE

The Design Thinking Workshop is offered in cooperation with Global Business Management Consultants (GBMC) offering a comprehensive introduction to the principles and practice of design thinking for services, processes, and products.

THE WORKSHOP

Tim Brown, Executive Chair of IDEO, states that “Design Thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

This hands-on course will guide participants through the entire process, from understanding a stakeholder group, discovering a need, and creating a solution to address it – whether it's a process, a service, a product, or an application. Participants will discover their own personal DNA through the Clifton Strengths assessment, do research, create insights, and prototype and test solutions. Design Thinking Principles are immediately followed by direct hands-on applications, research and prototyping in the field, and facilitator-led coaching throughout the workshop.

Participants will learn practical techniques using the GROW model to take back to their workplace, including research methods, synthesis approaches, user journey mapping, rapid ideation, and prototyping approaches.

By the end of the workshop, participants will be ready to apply this knowledge to their own work and become ambassadors of fast-paced change inside their organization. Participants will walk away with a complete approach for human-centric innovation and a certificate from GBMC.

WHO SHOULD ATTEND

Anyone responsible for creating or delivering products and services, understanding customers and users and improving their experience, or managing such a process. The course is particularly suited for multidisciplinary project teams working towards a common goal, and we encourage teams to join as a group to acquire fluency in a new shared language and methodology. Enthusiastic past participants have included professionals from product, marketing, HR, usability, front-end development, and designers of all kinds.

Due to the small workshop size, we are able to give a lot of individual attention and support to all participants and have time to go in-depth when needed.

CONTENT

Module 1: Preparation & Research

Introduction to design thinking; field research tools & techniques

Discovering your DNA through Clifton Strengths Assessment

Module 2: Synthesis & Concepts

Adopting the Seven Design Thinking Mindsets Empathy at Works – Creating an Engaging Design Thinking Culture

Module 3: Testing & Takeaways

Apply Design Thinking through the GROW Model GROW Practices and Design Thinking Outcome

Gallup Clifton Strengths Assessment

As part of the pre-workshop preparation, every participant will be issued with a code to participate in an online Clifton Strengths Assessment (CSA) to understand the respective participants’ DNA (aka) talents and strengths reports. This is a critical step to the Design Thinking adoption and engagement. By understanding each person's mindset DNA, it will enable improvements to engagement with stakeholders, and quality of work life practices.

GROW MODEL:

The GROW acronym stands for G: Goals, R: Reality, O: Options and W: Will.

The GROW Model is a coaching, problem solving and synergetic tool, created by Sir John Whitmore and his team in the late 1980s. This model helps people identify personal goals and achieve them through a synergetic approach. Applied in Design Thinking, GROW model helps us understand what our real goal is, our inner desire, and strengthens our commitment to find the solution. This approach boosts self-confidence, self-motivation, productivity and the sense of self fulfilment. All these behaviours are critical in the Design Thinking journey.

Instructor: Dr. Sherman Ong, Director & Principal Consultant, Asia Operations, Global Business Management Consultants, Certified Design Thinking Trainer, Gallup Certified Strengths Coach. Dr. Ong has extensive business experience across several industry sectors, namely, High Technology Aerospace and Defense, Manufacturing, ICT, Public Healthcare, Education. Dr. Ong is also an Academic Advisor for doctoral candidates at the University of Southern Queensland, Australia, and an external examiner for doctoral theses for Doctor of Professional Studies degree programme.

THE COMPASS OF SUSTAINABLE GROWTH

What type of business are you running? Will you be someone who disregards the consequences of your actions on the planet and society, or will you be the one who embraces ESG, creating a positive impact?

Applicable to large and listed companies in the EU, European Sustainability Report Standards (ESRS) and ESG Checklists mandate comprehensive reporting on climate, pollution, biodiversity, society, corporate governance and other ESG aspects. ESG regulations aim to establish common standards, enhancing companies' sustainability communication and access to sustainable finance. Corporate leaders must promptly assess their compliance and governance to avoid reputational risks within the EU.

ARE YOU PREPARED?

Navigating the realm of current and forthcoming ESG regulations can be daunting, particularly with the complexity of acronyms like SFDR, CSDR, NFRD, and others.

To help you being well-informed, join our comprehensive ESG workshops and familiarize yourself with current ESG requirements.

ESG FAMILIARIZATION WORKSHOP

16 HOURS ONLINE

This 16-hour seminar will familiarize executives responsible for Corporate Governance, Sustainability and CSR strategies on the principles of "Green" economy and financing, providing practical guidelines on ESG KPIs and reporting.

LEARNING OUTCOMES

Understand the basic principles of corporate sustainability and how they relate to environmental, social and governance functions

Learn key ESG indicators and how they are used to evaluate sustainability

Familiarize yourself with materiality analysis and double materiality analysis

Understand how to incorporate ESG criteria into finance

Understand how financial institutions are incorporating ESG criteria into their financing activities

WHO SHOULD ATTEND

CFOs, Corporate Governance executives, Quality Assurance Executives and consultants, Risk Managers

CONTENT

The universal Framework of Sustainability and Circular Economy

The evolution of ESG

Relevant Standards (ISO 26000) and re- porting templates (GRI-G4/ SASB, AA1000) and Guidelines

Linking ESG with the UN SDGs Risk forecasting and mitigation

Materiality Analysis, materiality mapping, prioritization of initiatives

KPIs & ESG Questionnaires

Taxonomy elements and regulations

How to start an ESG reporting project: Initiatives, Metrics, Targets

Building an SDG Strategy

"I highly recommend it because it is one of the few with the specific subject matter, for its excellent organization, for its excellent presenter, and for the volume of material!"

CEO, Founder COSMOS CSR

ESG FOR SHIPPING

12 HOURS ONLINE

In this 12-hour workshop you will appreciate why ESG is becoming so important in the Maritime Industry and its connection to global sustainability goals, and financing requirements. You will learn how to adopt ESG practices and prioritize sustainability in all aspects of shipping operations.

LEARNING OUTCOMES

Explore the environmental challenges facing the maritime industry, including greenhouse gas emissions, regulations, and the path to sustainability.

Dive into social issues in the maritime sector. Learn about governance principles, anticorruption measures, and the importance of transparent and accountable leadership.

Discover how embracing ESG practices can set your maritime operations apart.

Learn how to craft ESG reports and provide relevant ESG metrics

Compliance Officers, Strategists, CFOs, Operational staff, Sustainability Officers, Environmental specialists, ESG executives, Board Members, Investors, Lawyers, Consultants, Maritime Studies Graduates

WHO SHOULD ATTEND CONTENT

Introduction to ESG for Shipping Introduction to ESG Reporting Standards

How to develop an ESG Strategy: The Three Pillars of ESG for Shipping Reporting

OUR INSTRUCTORS

Our instructors are highly experienced consultants specializing in the implementation and operation of management systems, such as human resources management, performance management, quality, safety and health standards, environmental management standards, efficiency, CSR, customer service etc. The are qualified EFQM experts with experience in GRI-G4 reporting.

RISK MANAGEMENT

THE ART AND SCIENCE OF IDENTIFYING, EVALUATING, AND CONTROLLING UNCERTAINTIES.

Understanding, evaluating, and controlling uncertainties and risks are no longer optional but essential for steering a company through the turbulent waters of daily financial decisions and actions.

OUR COURSES WE WILL EQUIP YOU WITH THE TOOLS TO PROTECT PROFITABILITY, CONTROL COSTS AND TURN POTENTIAL PITFALLS INTO OPPORTUNITIES FOR GROWTH.

Our programs are offered in cooperation with Banking Risk Training (BRT), a consultancy company based in UK which offers a variety of courses designed to help professionals gain an overview of the risk management field, and learn tools that can implement in their day to day tasks.

BRT was formed in 2014 by former BOD members of the Global Association of Risk Professionals in London. BRT has a number of associate trainers all having experience delivering training and courses and offering consulting services to major clients such as EBRD, FCA, HSBC, IFC/World Bank, EFS, central banks, professional bodies and banking institutes and associations.

OPERATIONAL RISK & RESILIENCE

How to make Operational Risk value-added today.

Understand the fundamentals of operational risk and resilience and how they are managed. This course provides a comprehensive overview of risk identification and assessment, techniques for mitigating and managing potential issues, and the process for monitoring and reporting. It also covers current regulations in this field.

WHO SHOULD ATTEND

Operational risk managers, financial risk managers, auditors.

GOVERNANCE OPERATING MODELS FOR FINANCIAL INSTITUTIONS

This seminar provides corporate governance best practices in the composition of board and committees, firm culture and diversity. It will also provide delegates with an overview of the senior manager’s regime (SMR).

WHO SHOULD ATTEND LEARNING OUTCOMES LEARNING OUTCOMES

Understand the major operational risk challenges, given the post Covid-19 environment.

Detail mitigation techniques to reduce the likelihood and impact of operational risks. Analyze scenarios to make them relevant given current regulations and market restrictions.

Review industry sound practices for risk control self-assessments and understand the changes that will be needed.

CONTENT

What does operational risk really mean

Drivers of operational risk management

Operational risk management activities

The operational risk framework, challenges, case studies

Risk identification and assessment

Loss data

Building scenario analysis and stress testing

Mitigating operational risk

Operational resilience

Operational risk monitoring and reporting

Banking developments and their impact on operational risk

C-Level executives, Operations Managers, ESG executives and board members. No prior experience of banks is required as this course first covers the basics before moving on to more advanced topics.

Understand the basis of legal and regulatory background for governance, the nomination process and independence criteria for board membership, board meeting practices and the role of the chairman

Understanding the scope and responsibilities of the audit and risk committees, regulatory reporting, the interaction with the board and risk function, the regulatory framework for remuneration policy and the "say on pay" principle

Understand the organization design and reporting structure, the roles and responsibilities of different parties, the decision-making process and delegation, and the risk approval framework

Familiarize with effective committee processes and performance management and incentive alignment

Assess the effectiveness of governance and understand the relationship between governance and culture

CONTENT

Legal/Regulatory and Corporate Background for Governance

The Board in Practice

The Board Committees - Risk

The Board Committees– People and Pay Governance Operating Model

Assessing the Effectiveness of the Governance Board

Priorities for 2024

Governance Issues Through Case Discussion

Discuss cases of governance issues at Board/ executive level and look at how best practices could have helped mitigating the issues: Wells Fargo, Danske Bank, Deutsche Bank

LEARN FROM THE EXPERTS

Hellenic American Union offers a complete project management training portfolio in collaboration with project management leaders and experts:

Global Business Management Consultants

Our strategic project management training partners with an average of 30 years of project management experience in:

Serving more than 50 countries, in 14 languages

Working with leading organizations and with Forbes’ 50 top companies Offering a diverse training portfolio

GBMC are PMI Accredited Training Partners providing trainings with PMI Accredited Trainers

PM2 Alliance

The non profit organization and professional network that promotes PM 2 Methodology, a Project Management Methodology developed by the European Commission, and PM2 Certifications

Do you want to make your project-related work more efficient? This course goes beyond project management standards and methodologies and focuses on what works in practice. Get day to day tools and techniques to help you manage projects and project teams more efficiently. You will learn how to make good project plans, identify and manage project risks, monitor and control your project and communicate effectively across the team and to project stakeholders.

WHO SHOULD ATTEND

This course is ideal for those just getting into project management, experienced project managers and technical specialists who wish to refresh their project management skills and for business and functional managers of all commercial and industry sectors.

EXPLORE MS PROJECT

Get into MS Project and use this powerful tool to build and track project schedules with precision.

You will work on your own PC to become familiar with menus, views and reports, by inputting example project data. All solutions are provided by the instructor but discovered by the participants on their own.

WHO SHOULD ATTEND CONTENT CONTENT

The Project Management Method

The project-based company Management functions, roles, responsibilities, culture, values and client expectations

Five basic project planning elements and behaviors

Work Breakdown Structures (WBS), Statement of Work (SOW)

Project organizational structures, System

Development Life Cycle

Scheduling and budgeting

GANTT charts, ADM/PDM/PERT techniques, Critical Path Method

Performance baselines and budgeting, allocating resources

The Project Execution Plan

Organization and staffing

Responsibilities and network of alliances

Leading without authority

Risk management techniques

Project control techniques Reporting

Closing a project

Special leadership skills for managing project teams

Communication planning

Project managers, project schedulers and planners, program managers, PMO managers. Experience in project management is not mandatory, but it is strongly recommended.

Planning a Project: WBS, PDM networks, Gantt

Charts, tasks and resources

Optimizing schedules

Dealing with multiple projects

Project monitoring and controls

Tracking and evaluating performance variances

Reports

PREREQUISITES

We strongly recommend participants to attend one of our core project management courses in order to understand what data a project manager should look for before entering numbers and tasks into the software. However, a person with limited project management experience could also attend this course, since all workshops include a brief introduction part which helps to justify data input according to project management principles.

PMP ® CERTIFICATION TEST PREP COURSE

35 HOURS ONLINE - 35 PDUS

The Project Management Professional (PMP ® ) certification, with more than 1 mil. certified professionals all over the world, is considered one of the most wellknown project management designations. PMP ® is offered by the Project Management Institute (PMI ®), one of the world’s largest professional membership associations for project management.

PMP Exam prerequisites

Bachelor's degree from a college or university.

A minimum of 36 months of project leadership experience within the last eight years.

Completion of 35 hours of project management education/training or possession of CAPM® certification.

OR

High school or secondary school diploma

A minimum of 60 months of project leadership experience within the last eight years.

Completion of 35 hours of project management education/training or possession of CAPM® certification.

OUR PMP PREP COURSE

This course prepares you to pass the PMP® exam by reminding you of what you know, filling you in on what you don’t know, and putting everything into the appropriate exam context.

PMP certification is based on PMI’s recently updated learning resources and guides that includes “A Guide to the Project Management Body of Knowledge, (PMBOK® Guide, Seventh Edition)”.

This course is offered by Global Business Management Consultants. GBMC is an Authorized Training Partner of the Project Management Institute.

CERTIFICATIONS

WHAT IS INCLUDED

35 hrs, instructor-led training

Course structure and content aligned with the new PMP exam

PMI’s designated training material included Certified, PMI Accredited Trainers

More than 500 sample test questions and many simulation tests

PMI exam application assistance

35 PDUs

This course is designed for project managers and team leaders who have met PMI qualifications and need to prepare to take the PMP® exam. Other project personnel and functional managers who work with projects will benefit from a better understanding of how their functional responsibilities fit into the total project management task.

Introduction to the PMP Exam

Creating a high-performing team

Starting the project

Doing the work

Keeping the team on track

Keeping the business in mind PMP exam logistics

WHO SHOULD ATTEND CONTENT INSTRUCTOR

George Merguerian, PMP, Director, Global Business Management Consultants, PMI Authorized Training Instructor

It felt like the audience has been put first during this course which is one of the reasons it felt informative and interesting. Excellent work! Project Manager, Information Society

Ι strongly recommend this PMP Prep Course because of the in depth knowledge of the instructor and the validity of an organization such as The Hellenic American Union. Project Manager, Project Management Consultant

The guidelines of the instructor, as well as his experience in that field, were really helpful for me.

Global Independent RF and VSAT Contractor, Apoggeesat Satellite Communications LTD

PM 2

METHODOLOGY & CERTIFICATIONS

The PM2 Methodology (read P-M-Squared) is a project management methodology developed, supported and employed by the European Commission.

It is a simple, easy to use methodology that compliments and combines well-known best practices derived from the experience of European Institutions in managing thousands of programmes projects and grants (EU Grants), as well as world-known international project management standards and guidelines. It is free to the general public in the form of the PM2 Guide-Open Edition.

PM 2 Certifications are administered by PM 2 Alliance. HAU is an Authorized Training Provider of PM2 Alliance.

PM 2

ESSENTIALS

16 HOURS - 16 PDUS

Get a thorough introduction to the PM² Methodology along with an overview of all the core PM² elements and plans. The course includes several exercises and workshops on core project management tools, techniques and key PM² templates. Completing this course, you will be able to take the PM² Essentials exam.

WHO SHOULD ATTEND

Project Managers, project team members, operational managers who would like to learn more about the PM² project management methodology and adopt an easy-to-use project methodology for their organization and projects. Prior experience in project management or working on projects is useful but not required. This seminar is also ideal for those who want to work for EU funded projects and companies who are collaborating with the EC.

CONTENT

Introduction to projects, programs, portfolios and PM methodologies

The PM² focus on outputs, outcomes and business implementation

The PM² Governance model and its roles & responsibilities

The PM² mindsets and professional virtues

the PM² Project lifecycle - Initiating, Planning, Executing, Monitor & Control, Closing PM² management processes, key tools, core techniques

Key PM² templates - the Business Case, Project Charter, Project Handbook and Project Work Plan templates

In association with PM² Foundation

AGILE PM 2 ESSENTIAL

16 HOURS - 16 PDUS

PORTFOLIO MANAGEMENT WORKSHOP (PFM 2 )

9 HOURS

WHO SHOULD ATTEND

This 16-hour Agile Project Management workshop is designed to help you incorporate agile practices into your projects, based on the Agile PM² Model. This seminar is designed for project team members or project managers who are involved in Agile projects and would like to learn more about Agile, extend and enhance their knowledge of project management with Agile practices.

CONTENT

Overview of the PM² Methodology the Agile PM² Model

The Agile PM² Roles & Responsibilities High performance Agile teams

Agile planning

The Scrum method and core Agile tools and practices:

Iteration and release planning

Team coordination and daily stand-ups

Work estimation and prioritization

Iteration reviews and retrospectives

Progress tracking and reporting

Implement Agile approaches in your organization

Agile PM² tips and tricks

Prerequisites

Prior experience in agile, project management or working in projects is useful but not required. Participating in the PM² Essentials training is highly recommended to get familiar with the PM² Methodology before going into the Agile PM² Model. Completing this course, you will be able to take the Agile PM² Essentials exam.

In this Portfolio Management intensive seminar, we will elaborate on key Portfolio Management concepts, processes and management activities based on a Process Model, explain portfolio Governance and Artefacts, and present a set of effective portfolio Mindsets.

The masterclass provides a complete and holistic Portfolio Management Methodology (PfM²) which is based on the European Commission’s PM² Suite of Methodologies and was developed to help Functional and Matrix Organisations establish a management framework for the effective management of their organisational portfolios.

WHO SHOULD ATTEND

Project Portfolio Managers, PMO Office Staff, Programme Managers, Project Managers and Senior Level Executives, Project and Portfolio Management Consultants and anyone who is interested in learning more about Portfolio Management.

CONTENT

Essentials of Portfolio Management and connection to Project and Programme Management

The Role of the Portfolio (Support) Office (PfO)

Initiating a Portfolio (the Portfolio Handbook)

Governance –

Portfolio Roles & Responsibilities

Portfolio Management Processes

Portfolio Reporting (the Portfolio Composition & Analysis Report)

Establishing and selling the Case for Portfolio Management

The PfM² Portfolio Management Certification

In association with PM² Foundation

16 HOURS - 16 PDUS

Master project management tools and techniques for successful project delivery. We work with you to tailor fundamental project management tools to your company's unique needs, ensuring your team acquires the necessary skills in project planning, execution, monitoring, and closure based on your company specific projects and requirements.

WHO SHOULD ATTEND

Managers, project managers and project team members across all business functions.

PROJECT MANAGEMENT: FROM INITIATION TO COMPLETION ADVANCED PROJECT MANAGEMENT

16 HOURS - 16 PDUS

Go deeper into critical project management areas and evaluate your own professional practice in light of current best practices. The seminar covers topics such as Quantitative Risk Analysis, Quality and control, Earned Value Management and Earned Schedule, Procurement Management, Situational Leadership, exploiting and managing lessons learned from projects.

WHO SHOULD ATTEND

Experienced project managers who want to strengthen their ability to manage risk, scheduling, quality and control, procurement and people working on teams, across increasingly complex projects.

16 HOURS - 16 PDUS

THE ART OF MANAGING CHANGE WHO SHOULD ATTEND

This course introduces Organizational Change from the perspective and context of Projects and Project Management. It presents an overview of the dynamics and challenges required to ensure that project deliverables are successfully integrated into the organization. This workshop will enable you to understand the nature of organizational change and identify strategies of change and how to communicate them. We help you start planning and implementing the change management process.

Managers and C-Level executives who need to implement a project’s results in their organization and need to institute change in processes and behaviors.

OUR TRAINING PROGRAMS TESTIMONIALS

Certificate in Digital Marketing

140+ hours of training that cover all core aspects of digital marketing and lead to a capstone project and OMCA certification. On demand (asynchronous trainings) offerings also available.

Growth Hacking Academy

A unique 54-hour advanced digital marketing program for professionals and entrepreneurs who want to go deeper into the fast-tempo growth marketing techniques and innovative strategies for rapid company and market growth.

Specialized Workshops

AI for Content Marketing

SEO Academy

Content Marketing Academy

Digital Marketing for Foreign Language Schools

EVENTS

Benefit from a wealth of free events, crash courses, meetups and networking opportunities on digital marketing.

IN-HOUSE TRAINING SOLUTIONS

Our tailored programs ensure that your team gains expertise in strategies and techniques precisely aligned with your industry, paving the way for targeted and impactful digital marketing success.

TRAININGS DESIGNED FOR:

Βusiness owners, entrepreneurs who need to increase profitability and growth, better manage their ad spend and work more effectively with digital agent partners

College graduates and professionals who need to acquire a solid knowledge background and the toolset to start as entry level digital marketers, or select a specialization Managers and other professionals in marketing, advertising, sales and product development Developers, web developers and designers who want to get involved in marketing

New comers in the job market in sales and marketing

Print and digital media professionals

“Looking at projects that the team from ActionAid Hellas produced, we were amazed—and proud—to see how much they had learned from this unique program in such a short period of time! The program coordinators and instructors from HAU demonstrated their professionalism and extensive knowledge of the subject, as well as their enthusiasm for what they do. They took a personal interest in supporting the team’s progress with a degree of engagement that was exceptional. Thank you for this exemplary cooperation.”

Skills & Career Development Specialist, Action Aid Hellas

“The Hellenic American Union Certificate in Digital Marketing covered a broad range of topics from the vast field these instructors work in. All of them have hands-on experience, which means nothing was theoretical. It met my expectations and I consider it an excellent option for someone entering the field who wants to acquire a general overview.”

Managing Director, Dioptra Publishing

“The programme covers a great variety of topics in a short period of time, but with maximum efficiency. Excellent course.”

Supply (Production) Planner, Henkel Slovakia

“Always learning and obtaining new skills... once again along with best! thank you! ” �� Web developer / Marketing Specialist, #enaevents

CERTIFICATE IN DIGITAL MARKETING

14 HOURS (+10 HOURS SELF-PACED E-LEARNING)

25 cohorts / over 1000+ alumni

Peak Performance Marketing Awards – Small Budget Campaign Category - 2021 and 2023

The Certificate in Digital Marketing is an intensive 3,5-month training program for individuals who are interested in digital marketing or who are already working in marketing and want to expand and certify their knowledge as digital marketers.

Start your career in Digital Marketing or learn how you can promote your company online and get the most from the digital agencies who work with you. Through practical workshops, case studies, live tutorials, mentoring and group work this program will help you:

Delve into current digital marketing best practices, tools and techniques

Learn how to develop a digital marketing plan

Combine online and offline marketing tactics

Promote and expand your business online

Bring more traffic to your web site and reinforce customer engagement

Get certified with a professional certification

Join a dynamic professional community with many networking opportunities

Pursue the career of your dreams

The program offers:

26 modules

140 hours of instruction and practical application

60+ hours on social media

30% theory and 70% application Group and individual projects

Simulations and case studies from successful online campaigns

Project presentations

Mentoring Career opportunities

Diverse faculty team: our instructors are professionals working in large digital agencies, brands, digital and social media.

Updated syllabus: the program is continually updated with new modules, topics, and tools.

Career opportunities: as a participant in the program, you can advance your career through the instructors’ contact networks and those of the Hellenic American Union and program graduates.

The program prepares you for OMCA professional certification.

WHO SHOULD ATTEND

Professionals in marketing, digital media, communications, and sales

Business owners who need to monitor and assess the digital marketing services that external associates provide to their firm

Young entrepreneurs who want to learn how to use basic promotional and communication tools to help drive sales and promote their business on the internet

University graduates in marketing, business administration, communication, public relations, and informatics

Prerequisites: Previous experience in digital marketing or social media is not required.

WHAT MAKES THIS PROGRAM UNIQUE TESTIMONIALS

It was a great experience full of knowledge. Thank you very much for this opportunity. High level, targeted, direct, perfectly organized program. Social Media Manager, Event Planner, International Dance Council CID Unesco

I have been very satisfied with the comprehensive knowledge I have gained from this course. It feels as if the first semester of a bachelor’s degree has just ended, there is still a lot to learn and discover.

Operations and Marketing Coordinator & Radio Producer, Empneusi 107 FM

OUR ASSOCIATES & FACULTY

We work exclusively with expert practitioners working in innovative digital agencies, publishers actively engaged on the internet, specialized consultants in digital marketing and the web, and experienced digital and e-commerce managers in large firms.

The program is under the aegis of the Hellenic American University.

CONTENTS

Integrating Marketing in the Digital Age (4 hours)

Building your Web Site (3 hours)

E-shops (3 hours)

Content Marketing (6 hours)

Social Media Strategy & Workshop (6 hours)

Facebook / Instagram / LinkedIn / TikTok / Pinterest / X (Twitter) / YouTube & Social Media Publishing

Tools (9 hours)

Google Ads & Workshop (12 hours)

Social Media Advertising & Workshop (22 hours)

Digital Publishers & Premium Display (3 hours)

Programmatic Advertising (2 hours)

Performance Marketing Workshop (4 hours)

Search Engine Optimization (SEO) & Workshop (9 hours)

Digital Marketing Strategy & Project Orientation (2 hours)

Email Marketing (6 hours)

GDPR in Marketing (2 hours)

Automations & Conversational Marketing (5 hours)

Branding & Retention Marketing (3 hours)

Influencers Marketing (3 hours)

Reputation & Crisis Management (3 hours)

Google GA4 Analytics (6 hours)

Custom Dashboard, Monitoring & Reporting, Data Studio (6 hours)

Conversion Rate Optimization (CRO), (3 hours)

eBusiness & eCommerce (3 hours)

AI Tools for Digital Marketers (3 hours)

Introduction to Growth Hacking Marketing (3 hours)

Projects Mentoring Sessions, Presentations & Assessment (8 hours)

The program includes a group digital project mentored by instructors and an assessment test.

ASSIGNMENT & ASSESSMENT OMCA CERTIFICATION

On completing the Certificate in Digital Marketing, you can take the OMCA Foundation Course, which is a prerequisite for the examination for the internationally recognized Online Marketing Certified AssociateOMCATM Certification.

ON DEMAND – CERTIFICATE IN DIGITAL MARKETING

Anytime, Anywhere – Your Digital Marketing, Your Way

The Certificate in Digital Marketing is also available ondemand. The course offers participants the flexibility to learn at their own pace. Covering a comprehensive range of topics, the course provides in-depth insights into various aspects of digital marketing. Participants can access high-quality instructional materials, including video lectures, resources, and assessments, allowing them to tailor their learning experience to fit their schedule.

With a focus on practical application, this course equips learners with the skills and knowledge needed for developing effective digital marketing strategies.

With 24/7 access through our e-learning platform, participants can watch the instructional content, including video lectures and resources, whenever it suits them. Additionally, they enjoy a 6-month access window to complete the course.

GROWTH HACKING ACADEMY

HYBRID COURSE

Live Lectures & Self-Paced Learning Modules

Growth Hacking Marketing began through tech companies like Facebook, Dropbox and Hotmail as a methodology to scale quickly using smart and cost-effective marketing tactics. It blends creativity, analytical thinking, engineering, and data analysis to achieve business and marketing goals.

Growth Hacking Academy is a highly intensive hybrid course with Live Lectures and On Demand/Self-Paced learning modules, designed by Growth Hackers and aimed at Growth Hackers at heart.

Learn tools and tactics on: Lead Generation, Automations, Social Selling, Content Marketing, SEO and more.

You’ll get access to many real-world examples and programming code that you can use to automate your processes. You’ll join a dynamic community where you can ask questions and get answers from the experts, through exclusive access to our official Slack Team.

WHAT MAKES THIS PROGRAM UNIQUE

There is nothing similar in Greece, while similar programs of such high specialization are few in Europe

Basic knowledge of digital marketing tools is required, as it does not include theory but only practical application

Each learning module provides a wealth of videos and handbook material to study and is followed by Live Q&A Sessions with the instructors’ team

In other words, you receive tailored advice on how you can implement the acquired knowledge to digital marketing and scale your user or customer base

WHO SHOULD ATTEND

Experienced digital marketers, business owners and start uppers who need to enhance their digital marketing skills and grow their business Certificate/ Diplomas/Degrees in Digital Marketing or Marketing graduates

IT professionals, software developers, software engineers that would like to better understand the technical side of digital marketing and make a shift in their career.

Start uppers in the field of digital marketing who need to grow their business fast Marketers who need to supplement their theoretical knowledge and their marketing skills with digital tools and techniques and practical strategies

Prerequisites: Some basic knowledge on digital marketing is necessary, especially in the areas of PPC, web sites and SEO.

In cooperation with

Each session includes:

TRAINING METHODOLOGY SUPPORT

Live tutorials with tools

Resources and tools (many are free)

Videos

Demos Coding

AI Tools

On-site assignments and exercises or some homework for the next lesson

CONTENT

Introduction to Growth Hacking Marketing.

Examples and success stories: Airbnb, Gmail

Dropbox

Marketing and Sales funnels Web properties

Develop your first growth plan

Build your first inbound marketing stack

Drive visitors to your page

Discover your audience

Lead generation

Marketing automations

Build a viral marketing campaign

Execute an outbound marketing strategy

Paid advertising tactics

Implementation of engineering-as-marketing

Dashboards & reporting

Social selling

Advanced content marketing hacks

Using the Slack platform, you communicate with the presenters for questions and support on individual tasks. GrowthRocks supports team, distributes material during each lesson and answers questions on the spot.

AFTER THE COMPLETION OF THE COURSE

By completing GHA, you are now a member of a dynamic growth hacking team with a wide network of contacts that paves the way for more knowledge and professional development. All participants and graduates of the program work in digital marketing positions with excellent development prospects.

AI tools for marketing

TESTIMONIALS

“Suddenly, you discover that there’s another world out there waiting to be explored.”

CEO, SRV Applications

“Amazing Experience!”

CEO - Founder of BN Group Marketing Agency

SEO ACADEMY

HYBRID COURSE

Live Lectures & Self-Paced Learning Modules

In this intensive workshop, you will learn how to formulate a comprehensive SEO strategy and you will practice with SEO tools.

If your customers can’t find you on Google, then you are missing out on a huge opportunity for gaining free website traffic and you are far behind in making your business visible on the web.

SEO Academy is a unique workshop that will help you discover SEO best practices and teach you how to implement them on your web site.

LEARNING OUTCOMES

We will analyze the elements of an SEO strategy and methodology, we will set objectives, we will research competition, and will show you tools to optimize your SEO strategy. Understand the steps you need to follow in order to improve your website in organic results

Learn frameworks and methodologies that will launch the organic rankings of your site

Recognize your SEO competitors, the strategies/ techniques they have followed

Generate an SEO strategy from scratch

WHO SHOULD ATTEND CONTENTS

Digital marketers, web developers, SEO junior staff

People who have attended Digital Marketing

Certificate programs or Diplomas and would like to dive deeper into SEO Marketing

Marketers who want to become SEO experts

IT graduates who want to explore the SEO field Business owners, startuppers who want to explore SEO capabilities for business growth

SEO Highlights

SEO Trends, Formats & Technologies in 2023

Ranking strategies from Google SEO, YouTube & Amazon

Advanced Keyword Research & Targeting

Keyword research tools (Ahrefs, Keyword Planner, SEMRush, Keywords Everywhere etc.)

Discover high-converting keywords for your business

Advanced Keyword Targeting: generate leads through keyword targeting

YouTube & Amazon Keyword Research

Develop your SEO strategy

Basic elements of an SEO strategy

Competition Analysis using Ahrefs & Similar Web

Find keyword & content gaps, optimize your SEO strategy

SEO Website auditing

On-Page Optimization techniques and SEO factors

Optimize SEO for conversions, premium SEO Audit tools (Screaming Frog, Website Auditor)

Technical SEO

Manage duplicate content

Optimize the architecture of your web site and internal linking elements

Website speed, search rankings & indexability (webmaster tools)

Combine Content Marketing and SEO

Optimize your blog and monitor results

Power pages, content for backlinks, content

Framework for SEO

Off Page SEO & Link Building

Link building campaign and advanced link building strategies

Avoid negative SEO

Link building opportunities and quality backlinks

SEO techniques and platforms

App store optimization & Mobile App Marketing

SEO Case Studies

Workshop: Work on your own website and develop your SEO strategy and tactics. Perform keyword research, audits, develop content and link building strategy.

In cooperation with

GOOGLE ADS & GA4 WORKSHOP

40 HOURS ONLINE

Explore the powerful Google AdsTM and GA4 tools and be able to fully design, assess, monitor, and optimize your Google Ads campaigns. Learn how to create and structure your account, create campaigns, adgroups, target users, produce the right text ads and select the right keywords. Understand bid types, reporting features and tracking mechanisms. Learn how to measure and optimize your digital marketing campaigns and your web site traffic through GA4 Analytics. This seminar is presented by a Google Ads & GA4 Certified Professional.

WHO SHOULD ATTEND

Professionals just getting started with Google tools. No previous experience in Google Ads and Analytics is required. However, some basic knowledge on digital marketing terminology will help, although it is not mandatory.

CONTENTS

Google Ads

Account Structure, Google Ads

Search Google Ads

Display Google Ads

Video

Creating the campaign

Optimizing and evaluating campaigns

Creating your own campaign

GA4 Analytics

Introduction to Digital Analytics

GA4 Account setup

Exploration of the Standard Reports

Tracking of Actions

The Process of the Setup

UX Principles

Workshops: Google Ads Workshops: Search/Display/ YouTube Campaigns

GA4 workshops: Account Structure, Custom Report

CONTENT MARKETING ACADEMY

HYBRID COURSE

Live Lectures & Self-Paced Learning Modules

Specifically designed for content creators and marketers who need to incorporate content into their marketing strategy to grow their business and engage their audience.

LEARNING OUTCOMES

You will gain practical knowledge in content marketing

You will be able to design your own content marketing strategy

Drive sales, generate leads and increase traffic through content complementing your outbound and advertising strategies

Keep your customers happy and engaged

Increase brand awareness and brand loyalty

Learn from successful case studies such as: Shutterstock, Nike, KLM, Goldman Sachs, Buffer

You will become a member of a dynamic community where you can answer questions and stay informed about new trends and tools through exclusive access to a Slack team with all participants and GrowthRock’s instructors.

WHO SHOULD ATTEND

Digital Marketers who want to delve deeper into content marketing tools and practices

Social media experts

Content creators

Startuppers

CONTENTS

What is hot today in content marketing

Design your own content marketing strategy

Learn new ways to create content and how to share it with as many people as you can Use content marketing to rise in Google rankings (SEO optimization)

Select the appropriate content framework

Measure the effectiveness of content across the web in real time

How to use content for lead generation and sales

ΑΙ tools for content marketers

AI FOR CONTENT MARKETING

9 HOURS ONLINE

This comprehensive 9-hour seminar will equip content marketers with the knowledge, skills, and tools to leverage AI effectively and stay ahead in the everevolving field of content marketing.

LEARNING OUTCOMES

Understand the fundamentals of AI and its applications in content marketing.

Create highly personalized and targeted content using AI-powered data analysis, with practical examples provided.

Improve content performance through AIenhanced SEO and content optimization, demonstrated through real cases.

Develop a clear understanding of ethical considerations in AI-powered content creation.

Gain hands-on experience with AI tools and platforms for content marketing, with step-by-step practical exercises.

Measure and analyze the impact of AI on content marketing ROI, using real data and ROI calculations.

Stay updated on the latest trends and developments in AI and content marketing, with practical applications in mind.

WHO SHOULD ATTEND CONTENTS

Content editors and content creators who want to make their content perform

Graduates of Digital Marketing Certificates or Diplomas who want to deepen their knowledge in Content Marketing

To marketers who want to become content specialists

Startuppers who want to create content for their products

Journalists who want to get involved in digital Content Marketing

Introduction to AI in Content Marketing

What is AI, and how does it apply to content marketing?

Key AI technologies for content marketers

Case studies showcasing AI success stories in content marketing

Content Ideation and Creation

Using AI to generate content ideas

AI-driven content creation tools

Crafting compelling narratives with AI assistance

Content Personalization and Targeting

Personalization techniques using AI

Audience segmentation with AI

Creating tailored content for different audience segments

SEO and Content Optimization with AI

Enhancing SEO with AI-powered tools

A/B testing and optimization strategies

Leveraging AI for content distribution

Hands-on AI Tools and Platforms

Practical demonstrations and hands-on exercises with AI content tools.

Q&A and troubleshooting with AI experts.

Ready made prompts and procedures we created for you to cover many use cases you have.

Measuring AI Impact and ROI

Setting KPIs and metrics for AI-powered content

Continuous improvement and iteration analyzing data and measuring ROI

Continuous improvement and iteration

DIGITAL MARKETING FOR FOREIGN LANGUAGE SCHOOLS

10 HOURS ONLINE

Learn how to promote online Language Learning Services.

In the post-Covid era, the reputation of a good school (“word of mouth”) and traditional advertising tactics are still the most important aspects of a successful marketing approach to attract new customers.

However, technology and basic digital marketing tools can boost your customer base while at the same time showcase and nurture high-value customer relationships with your students and their parents.

This 10-hour practical, non-technical seminar focuses on the most popular online promotional tools and tactics. It does not require experience in digital marketing.

LEARNING OUTCOMES

Plan your first steps in Online Advertising

Be able to estimate the investment required in order to reach desired results

Start planning your own digital marketing strategy

Evaluate what you can do yourself and be able to choose the right partners

Digital Marketing Plan: At the end of the seminar, you will work on a simple short page guide for small and larger budgets, in order to set up the digital marketing plan of your own business

WHO SHOULD ATTEND

Foreign Language School Owners, entrepreneurs and foreign language teachers who want to promote their services online.

CONTENTS

Digital Marketing in the post-Covid era

What has changed in terms of shopping habits and why it concerns us as entrepreneurs and professionals of Foreign Language Learning Schools

Basic concepts and terminology of Digital Marketing

The digital market of Foreign Language Learning Schools

Searches

Keywords Competition

How we look for competition and demand

Cases - dos & don’ts

Cases and examples of larger language learning schools

E-learning Platforms Advertising / Platforms

Google Ads

Facebook Ads & Facebook Page

Digital Marketing tools

Canva

Analytics

Newsletters

Intro to Google Analytics

Site & landing pages solutions - Tools (Wix, etc)

The Plan

Tactics for promoting Foreign Language Learning

Services: goals, tools, investment

What you can easily do yourself

Why work with a digital agency

B2B SALES ACADEMY

B2B SALES ACADEMY

32 HOURS HYBRID

24 HOURS ONLINE & 8 HOURS ONSITE B2B SALES BOOTCAMP

Learn how you can solve complex B2B sales problems with customer-centric sales processes.

In a world where information has monetary value and the customer holds the key to business success with clicks, swipes and web searches, the traditional “art” of sales has evolved into science.

B2B Sales Academy is a specialized 32-hour training program offering a specific step by step methodology, tools and best practices based on current business needs.

In cooperation with Accelerate Growth

The program is organized in collaboration with Accelerate Growth. Accelerate Growth, helps start-up founders, business owners, sales leaders, and solopreneurs get Sales Meetings with new, ideal customers. They help eliminate the Sales Cycle Friction, and focus on what their customers do best: build meaningful relationships and close deals.

Meet the instructor: Fanis Rigas, B2B Sales Growth Expert

Fanis Rigas is a multi-talented Startup Founder, successful at accelerating growth by building and leading successful sales & customer success teams. Visionary leader with excellent history of working together with Product, Marketing, Customer Success, Customer Service and Finance to align all crossfunctional efforts with Sales Activity and achieve high growth multiples.

Fanis has co-founded KARIERA S.A, the leading e-recruitment company in Greece, which was acquired in 2003 by CareerBuilder, the global HRtech leader. For more than 10 years Fanis as VP of Growth at CareerBuilder was leading a team of 250 sales persons in 6 countries.

LEARNING OUTCOMES

Learn how to systematically generate new potential customers for your business

Manage potential new customers so that they turn into sales appointments and ultimately into definite sales

Recruit the right people for your sales department

Learn 5 different sales mechanisms to tailor them to your business needs

Learn how to automate sales processes so you can focus on what really matters: closing new deals

Business owners

Startuppers

Sales Managers

Marketers

Business development executives

CONTENT

Value Proposition

On the internet and Socia Media, today’s buyer can easily find any information they want about a product, service or company. What more do you have to offer to get his or her attention? Why should he choose you? In this session we will look at how you can show the potential buyer the added value they will gain from working with you.

Lead Generation

Set up a comprehensive Lead Generation mechanism that fits the needs of your business and ensures that every month you are introduced to new potential customers. Learn how you can automate this mechanism so that as long as you focus on closing new clients, the leads will keep coming!

Appointment Setting

WHO SHOULD ATTEND THE V.L.A.D.S. MODEL TESTIMONIALS

Repeated follow ups without value end up being annoying. Learn how to set up an Appointment Setting Mechanism, maintain value-driven communication, automate the process for sales focus, nurture Leads into trust relationships, and practice patience and persistence as Salespeople.

Deal Closing

Develop a Deal Closing mechanism: Enhance customer conversion rates by investing in tools facilitating deal closure, training salespeople in their use, employing tools to assess quality potential customers, and utilizing automation for managing higher volumes efficiently.

Sales Scaling

Learn how to transform salespeople into growth accelerators by outlining ideal profiles, building a Recruitment Funnel, and developing effective onboarding and training programs. Learn how to cultivate a top-notch sales team with a fair reward system based on skills and performance.

Workshop

– B2B Sales Bootcamp – your time to shine!

The final session of the B2B Sales Academy, participants will design and implement a personalized Sales System for their businesses. Led by the Workshop Facilitator,participants engage in tasks to create automated mechanisms for LinkedIn outreach, inbound lead generation using a “Quiz Funnel,” efficient followups, and crafting a compelling Sales Pitch to effectively communicate the value of their offerings.

The seminar offers a comprehensive sales approach based on the V.L.A.D.S. model. Step-by-step we will see how we can continuously bring in new customers, arrange more appointments and bring in more deals with value.

V – FOR VALUE

By pinpointing the ideal customer who genuinely benefits, we ensure our communication resonates with those who appreciate and gain the most from our offering.

L - FOR LEAD GENERATION

To enhance your business outreach, an effective Lead Generation Mechanism is crucial. It helps attract unfamiliar customers, outlines the conversion process, and establishes trust-building strategies with potential customers.

A – FOR APPOINTMENT SETTING

Build an Appointment Setting Mechanism to ensure consistent communication for trust-building, offering real-value follow-ups with predefined benefits.

D – FOR DEAL CLOSING

Select the right communication tools, customer assessment tools, and tools automating repetitive tasks to save valuable time for your sales communications.

S - FOR SCALING

By leveraging a Scaling Mechanism, you empower your sales team to streamline processes, reduce costs, and concentrate on acquiring and retaining more customers.

“Contrary to the perception that sales rely solely on innate talent, our journey through the Academy has splendidly highlighted that adherence to a well-structured system is what truly leads to excellence in today’s market. Fanis is a brilliant instructor, and it’s remarkable how scaling a seamless sales process doesn’t just accelerate growth but also transforms communication into a stream of meaningful interactions and successful closings.”

Growth & Business Development Manager, Sleed

“As a Chief Operating Officer in a small Greek food production company, I found the seminar particularly useful in order to be able to “structure” our company’s sales system. Fanis is very communicative and easy to understand, keeps the course lively and is always open to questions and queries! I highly recommend the seminar to interested parties with or without a wellstructured sales department!”

Chief Operating Officer, Wishbone Food

“The experience of the seminar was excellent. What makes it significantly different among others, is that we talked about concrete actions, finally putting theory aside. The methodology is clear and was explained in a way that motivates you to try it out immediately. Also, I feel relieved because I understood why I don’t close deals with my incoming leads (yet!). I stopped blaming potential clients for their personal traits or likings and myself for “lack of salesmanship”. It’s neither of those two aspects and now it makes perfect sense to me. The only shortcoming is the organized sales system.”

Insurance and Financial Advisor, Founding Member at Dynamic Financial Advisors

HUMAN RESOURCES

Given the ever-evolving dynamics of the workplace, and the rapid changes in technology, staying current and adapting best practices is crucial for HR, L&D, Recruitment, and Selection professionals to align with the business’s evolving needs.

DIGITAL COMPETENCES FOR THE RECRUITMENT & SELECTION PROFESSIONAL

32 HOURS ONLINE

The technological advancements impact all HR processes and require an evolving set of skills to ensure relevance. Moreover, recruitment is not only an operational but a key strategic activity for the business.

Awareness and use of the array of recruiting technologies can assist the recruiters focus on value creation. Based on the European Digital Competences Framework, this course aims at helping the recruitment and selection professionals understand how to use technology to streamline and automate the hiring process according to their needs.

LEARNING OUTCOMES

Fully exploit the technology you’ve already been using

Recognize the software, platforms, suites, which makes your work faster and evidence based

Understand how social and remote recruitment can be organized and the tools that are involved

CONTENTS

Introduction

The new business environment and the recruitment challenges: Talent acquisition, staffing from all over the world, intense competition, generation issues and preferences

Technology and how it affects recruitment time and effort

Candidates sourcing

Creating a business profile on career sites/job boards: tags, company evaluation, information structure

Using templates to create job posts

Using forms for candidate response social recruiting

Searching for staff at job portals

Screening and filtering candidates

Using cloud storage (OneDrive, Google Drive, Dropbox) to share CVs

Using MS Office to search lists of structured resume information

Automatic search in multiple resume documents (doc, pdf)

Using Outlook to search for resumes in inbox

Sending mass rejection emails to unsuccessful candidates

Interviewing candidates

Using Calendar for interview schedule Conducting real-time online interviews

Troubleshooting technical problems during the online interview

Creating consent forms for the collection of personal data

New hire onboarding

Available solutions for new employees’ orientation

Staffing statistics and reports

Using MS Office to present recruitment statistics results

Recruitment automations to enhance the hiring process

Application flow automation & talent pipeline introduction

What and how many automations do we need

Using recruitment assistants-HR Chatbots

All-in-one talent acquisition software/sourcing tools

ATS - resume screening software

Pre-employment testing to evaluate candidates

Video interviews

DIGITAL COMPETENCES FOR THE T&D PROFESSIONAL

50 HOURS ONLINE

Based on the Digital Competence Framework for Citizens (DigComp, Intermediate level), this course aims at helping the T&D professionals understand how technology can make the HR processes faster and more efficient.

LEARNING OUTCOMES

Fully exploit the technology you’ve already been using

Recognize the tools, platforms and applications that can be used for training

Create alternative digital processes for communication, training, and evaluation of results

CONTENTS

Hybrid work, remote work, project-based teams, new technologies at work, New HR concepts

Assessing training needs & designing training plans

Questionnaires, training plans, scheduling calendars

Learning management systems (LMS)

Exploring and evaluating market’s training solutions

Training tools and available training platforms (LMSs, MOOCs)

Training methods selection: Classroom, hybrid model, synchronous and asynchronous eLearning

Implementing training: Email communication (Cc, Bcc), netiquette Platforms for online trainings (Teams, Zoom, Cisco Webex), troubleshooting technical problems, passwords, consent forms

Evaluating training effectiveness

Record keeping and statistics for training

Using MS Office to graphically present training results

AI FOR HR & LEARNING SPECIALISTS

12 HOURS ONLINE

In this seminar we will explore AI tools for talent acquisition, employee engagement, performance analysis, and designing personalized learning paths.

LEARNING OUTCOMES

Explore AI Tools for Talent Acquisition

Facilitate employee engagement with AI

Explore AI-Driven Performance Analysis Techniques

Better design personalized learning paths and training solutions

CONTENTS

Overview of AI and large language models like ChatGPT-4

AI tools for recruiting and talent sourcing

Enhancing Employee Engagement with AI

Exploring AI tools for employee surveys and feedback analysis

AI for performance tracking and analysis

AI in Learning and Development

AI for customizing learning and development programs

Ethical considerations and best practices

Best practices for integrating AI into HR workflows

LEADERSHIP

To be an effective leader, one must possess a diverse set of skills, including the ability to effectively communicate, motivate and inspire others, establish and maintain positive relationships, solve problems, and make sound decisions under pressure. Successful leaders must be flexible and able to adapt to changing circumstances, as well as be self-aware and committed to ongoing learning and personal growth.

Explore your own leadership style

Use your best leadership skills to empower your team

Develop your social intelligence

Manage your time effectively

We offer a selection of self- assessment and leadership workshops for those about to move into leadership roles and for those already in leadership positions who need to re-think their leadership practices.

These workshops are only offered as in- house solutions which are customized to meet specific organizational needs. Most of these workshops complement coaching solutions in order to maximize personal and organizational change.

All workshops are offered in English and/or in Greek.

LEADERSHIP ESSENTIALS

16 HOURS

Leadership plays a vital role in the growth of a company by establishing the direction and vision of the organization and inspiring and motivating employees to work towards shared goals.

Completing this 16-hour course, you will:

Develop a deep understanding of the complex role of a leader in various contexts, including within a company, team, and competitive environment.

Gain familiarity with various theories and models of leadership and identify and develop personal and team leadership styles that are most appropriate for your team.

Acquire a range of tools and skills for effectively motivating and coaching team members, resolving conflicts and problems, managing talent, and improving communication and collaboration within the team and organization.

Upon completion of the course, participants should be able to implement a concrete action plan to improve their leadership and team-building skills, and to en- hance communication and collaboration within their organization.

WHO SHOULD ATTEND

Newly appointed managers, team leaders and those who need to reassess their leadership skills.

CONTENT

Managing vs Leading

People-centric vs Transactional-centric management & performance

Communication, trust, goal setting

Understanding your leadership style

Leadership styles

Managing yourself

Leading, managing, coaching

Identify your personal leadership style compared to your personal mission statement

Empowerment, performance management, delegation functions

Developing and leading the team

Coaching: principles and methodologies

Communication in the workplace

EQ in the workplace

Listening skills, influence skills

Embracing and managing diversity

This workshop focuses on enhancing selfleadership skills for greater organizational impact.

Discover or reassess how you prefer to lead, communicate with others and manage change on a personal level and within your working environment. Discover how aware you are of emotions in a workplace and how you can adapt your behavior to various stressful or challenging situations when leading others.

CREATING A GROWTH MINDSET FOR YOUR SELF AS A LEADER AND YOUR TEAM ACTION LEARNING ® A TEAM BUILDING TOOL FOR SOLVING PROBLEMS

Action Learning ® is a problem-solving and leadership development process that involves a small group working on a real challenge or project and taking action on it. Group work is facilitated by the instructor who guides the participants to agree on specific actions. This tool provides a structured method of solving problems in the spirit of collective inquiry. It also enforces collaboration between people with varied levels of skills and experience.

NEVER MISS AN OPPORTUNITY JUST BECAUSE YOUR ENGLISH ISN’T GOOD ENOUGH!

3.700 + 55 26

Hours of specialized Business English programs have been designed and delivered in-house.

Classes on site

Classes Online

Business English programs are ideal for you if you do business abroad, interact with international business partners and clients, or are asked to use English in your day-today work activities.

We have developed different training solutions that cater to every need.

Browse through our team training options and private courses or contact us to discuss the opportunity of a customized solution for your company.

BUSINESS ENGLISH FOR YOUR COMPANY (IN-HOUSE TRAINING)

More than 3700 hours of specialized Business English programs have been designed in consultation with employers and have been delivered in-house online or on their premises. The key to such customized programs is a clear understanding of the language needs of the company’s group of participants, as well as the company’s objectives for conducting this training. We therefore create a program that is relevant, useful, and applicable to the participants’ daily activities.

Industries for which we have designed and conducted customized Business English courses include: Food & Beverage, Embassies/Diplomats, Maritime, Construction, Aviation, Business Consultants, Insurance, Pharmaceutical, Cosmetics, Consumer Goods, Legal Services, IT Solutions, Export Services, Banking, Travel and Tourism.

WHAT FORMER STUDENTS SAY ABOUT THE PROGRAMS

“This course helped me improve my business communication.”

Aristeidis Kontopoulos, Business Analyst, Sigma Catalyst Partners

“The experience was unique, pleasant, leading the participant to continuous self-improvement.”

Ioanna Vardi, Relationship Manager Corporate & SME Remedial Workout, doValue

“This is not just an English course; it is a fantastic experience! Michael is a great teacher, trainer, coach and mentor!”

Afroditi Anagnosti, Researcher/Ph.D. candidate

“I never thought that I would speak with so much confidence. Also, I feel ready to come up against difficult and complicated situations.”

Athina Vgenopoulou, Logistics Supply Chain, Attica Group S.A

“Professionally organized and excellent course”

Georgios Sklavos, Credit Control Manager, Optima

“Very effective lessons. I felt free to express any question or comment I had. The experience was much better than I had imagined. Thank you.”

Aikaterini Skliva, NPL Officer, Cepal Hellas Financial Services

“The option of remote participation was the driving force in my decision to participate in this course. It was a fantastic and enjoyable experience with an excellent teacher. I recommend the course to anyone who wants to gain fluency in communicating in English. After the course I feel more confident in communicating with my international colleagues.”

Vasileios Periklis, International Product Manager, AOP Orphan Pharmaceuticals

ENGLISH FOR INTERNATIONAL BUSINESS COMMUNICATION

60 HOURS ONLINE

This highly interactive, 60-hour program helps you develop confidence and sophistication in the use of English when dealing with various situations in the workplace and interacting with native and non-native speakers. During the program you will be exposed to authentic language through case studies and business documents, and you will take part in simulations, role-plays and conversations.

Emphasis is put on verbal communication and cross-cultural issues

You will have no homework. All activities are per- formed in class

The program is taught through Zoom in small groups of up to 12 people. So far more than 950 professionals have successfully completed the program.

BUSINESS

CONTENT

Interacting face-to-face

Making the right first impression

Introducing oneself and others (personal details, job, responsibilities)

Welcoming visitors

Making small talk

Keeping the conversation going

Interacting with others in a social context

Socializing with confidence

Dealing with cross cultural issues and misunderstandings

Avoiding faux pas

Inviting, accepting or declining invitations

Using humor and anecdotes

Dealing with difficult clients

Being diplomatic

Solving problems

Calming down hostile customers

Writing business correspondence

Writing and replying to inquiries and complaints

Writing faxes and memos

Drafting reports, proposals and plans

Email tips and netiquette

Getting to the point

Indicating attitude

Contrasting and linking ideas

Using formal or informal language

Using passive or active voice appropriately

Expressing negative ideas

Editing the document

Checking punctuation

Communicating over the phone

Asking for and giving information

Preparing to make a call

Receiving calls

Teleconferencing

Taking and leaving a message

Arranging appointments

Overcoming the secretarial barrier

Problem solving and dealing with complaints on the phone

Giving presentations

Choosing a presentation technique

Discussing products, brands and the marketing mix

Using visual aids and talking about the content of visual aids

Listing information

Linking ideas and sequencing

Summarizing and concluding

Ending a presentation

Handling questions and discussions

Handling business meetings

Establishing the purpose of the meeting

Using the language of decision making

Stating and asking for opinions, being persuasive

Interrupting and handling interruptions

Asking for and giving clarifications

Delaying decisions

Keeping minutes

Negotiating and making agreements

Types of negotiations

Making an opening statement

Bargaining and making concessions

Accepting and confirming or rejecting an offer

Summarizing and ending the negotiation

TALKING BUSINESS THE LANGUAGE OF CONFLICT MANAGEMENT

16 HOURS ONLINE

Use the news to practice your business speaking skills and build your confidence.

This 16-hour course will help you further practice your business language in English, feel confident participating in business discussions, and stay up to date with current and emerging business developments that can be of value to your work.

Based on news stories from the international business media, such as Harvard Business Review, Financial Times, Youtube and TED talks, each session will examine the relevant vocabulary, discuss the meaning, and unpack the implications of the story under discussion. Different activities, like discussions, role-plays, case studies, or short presentations will also be used in class.

The program is taught in small groups of up to 12 people. There is no homework

CONTENT

Is your accent holding you back?

Exchanging opinions on the importance of pronunciation. Forbes

No more meetings!

Discussing whether it is possible to stop or at least reduce the number of meetings we participate in. Financial Times Female breadwinners

Exchanging opinions on women who earn more than their male partners. NPR

The benefits of conflict

Exploring the problem negotiations.

McKinsey

Snakes in suits

Exchanging opinions about colleagues who behave like psychopaths at work. Forbes

The rise of the robots

Looking at how the use of AI has changed our workplace. The Guardian

Degrowth: a dangerous idea or the answer to the world’s problems?

Talking about finance, trends, and growth.

CNN

How to give a great presentation

Examining some of the things we can do to give a perfect presentation. TED talk

12 HOURS ONLINE

Mastering the English language skills, you need to effectively deal with conflict and difficulties at work.

Conflict in the workplace can take the form of disagreement over a project or goal, personality clashes, com- plaints by clients, or simple misunderstandings in daily tasks. This 12-hour course will introduce you to practical conflict resolution techniques and the language skills applied in different stages of problem solving in English.

The course is based on role plays and case scenarios that will help you improve your speaking and listening skills in English when dealing with similar situations with clients, colleagues and associates

CONTENT

Introducing types of conflict and the process of resolving it

Types of conflicts and difficulties that may arise in the workplace

Reviewing different stages of the conflict process

Talking about potential ways to resolve problems

Starting the conversation

Opening the discussion, presenting your point of view and addressing conflict

Talking about the impact of someone’s behavior Identifying the cause of a problem

Taking action

Asking someone about their perception and opinion on the matter

Demonstrating active listening

Agreeing and disagreeing diplomatically

Making your voice heard

Negotiating

Describing consequences of conflict

Resolving differences

Influencing through verbal and non-verbal communication

Clearly saying what you want and making concessions

Resolving conflict

Suggesting and proposing ideas

Confirming understanding

Handling complaints

Giving feedback on positive actions

WRITE IT RIGHT ENGLISH LEGAL TERMINOLOGY

A Crash Course on Business Emails.

Writing clearly and briefly is necessary for getting attention and prompting action in the present, fast-paced business environment. A well-written professional email reflects your ability and confidence and has a positive effect on your image for clients, coworkers, and managers. This intensive 10-hour workshop is a guide to the most important written English language skills required of the busy professional in today’s market. You will learn how to produce clear, sharp, and effective business emails, using appropriate language, style, and formatting.

CONTENT

Organizing your writing

Preparing to write

Why you need to know netiquette

Writing formally, opening and closing

Case study: Writing enquiries and replies

Focus on language

Brushing up verbs

Sentence structure

Linking ideas, relative clauses

Why shouldn’t you use the passive voice

Case study: Complaining and apologizing

Commercial correspondence

Following the customer / supplier sequence

Out of Office emails, introducing others to the loop

Bookings and availability

Drafting orders

Case study: Giving advice and recommendations

Tone

Being direct, polite, diplomatic

Avoiding discrimination

Case study: Asking for payment

Editing

Common errors, punctuation problems, spelling

Keeping it short and simple

Case study: Discussing and agreeing terms

Lawyers are often asked by colleagues abroad to explain terms in draft contracts and other legal documents or to clarify aspects of Greek law before proceeding with agreements, corporate activities or arbitration.

This online 30-hour program will present legal terms used in a wide range of business activities and their nearest equivalent in English law. Authentic texts and cases will be used as examples to help participants understand the use of terminology in a realistic context.

CONTENT

Common law – equity law – case law

English Legal System and legal professionals

Civil and criminal proceedings

Alternative forms of resolution (mainly arbitration and mediation and out-of-court settlement)

Legalese

English legal correspondence – typical letter structure

Contract law A (information on the conclusion of contracts)

Contract law B (formal content of contracts

– model articles of formal articles)

Law of tort

Real Estate Lease

Copyrights

Company Law A (types of business forms)

Company Law B (articles of association/ acts of incorporation, minutes, dissolution, shareholders, shares, bankruptcy)

Employment contracts

Financing and loan agreements

Cross-border sales of goods (basic contract, payment methods, incoterms)

TOLES ADVANCED EXAM PREP COURSE

60 HOURS ONLINE

The Test of Legal English Skills (TOLES) is the undisputed market leader in certifying proficiency in Legal English with 15 years of service in providing reliable, valid assessment of language skills. The TOLES is a practical, industry-specific test that meets the needs of international and local law firms for reliable measurement of Legal English ability. The TOLES Exam Body is a member of the International Division of the Law Society of England & Wales.

The TOLES ADVANCED exam is the gold standard of legal English achievement. The 60-hour exam preparation course is designed to help active lawyers, law students and legal translators achieve a high score and demonstrate a high legal English awareness level. It addresses the terminology useful to the legal profession, and more specifically the terms used in the context of banking, contract law, employment law, law of tort, business law, company law, contract understanding and drafting, and legal letter writing.

CONTENT

The details of real court cases

Bank accounts and loans

Contracts in common law systems

Oral and written contracts

Sole trader businesses

Traditional partnerships and LLPs

Limited companies

Bankruptcy and insolvency

Disputes and litigation

Landlord and tenant

The law of tort

The liability of businesses for negligence

The liability of businesses for nuisance Employment

Copyright, patents and trademarks

Alternatives to litigation

How the common law works

TESTIMONIALS

“The course goes beyond legal terminology, providing a solid foundation in the basics of UK law, enabling lawyers to navigate international commercial law with confidence. The instructor’s unwavering attentiveness makes him a true standout in the field.”

Michael Protonotarios, Trainee lawyer

“In-depth knowledge of the instructor, attention to detail, extensive insight into legal English. Totally recommend.”

Sofia Syropoulou, Law Graduate

“The TOLES Advanced Exam Prep Course is an extremely useful and a very well-organized program by the Hellenic American Union, which met my expectations. I am very satisfied with the structure of the course and the rich academic material provided by our instructor.”

Maria Anna Kokkinaki, Lawyer

“An experience totally worth it, I recommend it to anyone who wishes to improve his/ her skills and to gain important knowledge.”

Aliki Christodoulia, Law graduate

PRIVATE ONLINE COURSES

INTRODUCTIONS AND SMALL TALK

Learn and practice how to introduce yourself and socialize professionally in English both face to face and online.

THE LANGUAGE OF PRESENTATIONS

Learn and practice the language and techniques to give effective professional presentations in English

Introducing yourself and others

Breaking the ice

Making professional small talk

Keeping the conversation going

Being formal and respectful

Being semiformal and remaining polite

What to say in common social situations (e.g. wishes, toasts etc.)

THE LANGUAGE OF MEETINGS

4 HOURS (4 SESSIONS)

Learn and practice the language skills you need to take part in professional meetings in English.

Introducing yourself and your presentation

Catching the audience’s attention

Talking about the content of visual aids

Outlining trends and progress

Listing information

Linking ideas and sequencing

Summarizing and concluding

Handling questions and discussions

DIPLOMACY IN ENGLISH

3 HOURS (3 SESSIONS)

Learn and practice how to face difficult situations, such as customer complaints or misunderstandings with diplomacy in English.

Introducing yourself and others in a meeting small talk before a meeting

Chairing a meeting

Stating and asking for opinions

Agreeing and disagreeing

Interrupting and handling interruptions

Asking for and giving clarification

Reaching a consensus

Ending the meeting

Problem solving and dealing with complaints

Apologizing

Resolving problems diplomatically

Dealing with hostile customers and angry colleagues

Offering customer service

Dealing with misunderstandings between cultures CONTENT

THE LANGUAGE OF NEGOTIATIONS

3 HOURS (3 SESSIONS)

Learn and practice the language you need to successfully handle business negotiations in English.

CONTENT

Introducing yourself to the counterpart

Making an opening statement

Building rapport

Understanding your counterpart’s needs

Bargaining and making concessions

Making the best offer

Using positive language

Accepting a deal

Dealing with conflict

Rejecting a deal diplomatically

Ending the negotiation

Understanding negotiation strategies in English

BUSINESS GRAMMAR REFRESHER

4 HOURS (4 SESSIONS)

Learn how to avoid the common mistakes people make in grammar and refresh your knowledge of grammar to get it right.

TELEPHONE COMMUNICATION

4 HOURS (4 SESSIONS)

Learn and practice how to confidently take part in a phone conversation in English.

CONTENT CONTENT

Expressing the past, present, and future

Using the passive voice

Understanding the use and value of modal verbs

Making good use of conditional sentences

Preparing to make a telephone call

Receiving calls

Taking and leaving messages

Pronunciation practice

Asking for and giving repetition

Setting up appointments

Changing appointments

What to say and what not to say

Ending a call

COMMUNICATION AND PUBLIC RELATIONS

PUBLIC RELATIONS SIGNIFICANTLY CONTRIBUTE TO BUILDING TRUST AND CREDIBILITY IN ANY INDUSTRY.

PR is a powerful tool for shaping and maintaining a positive online presence.

As a PR specialist one should be well equipped with the necessary knowledge and tools to effectively represent a company’s values, resonate with conscious consumers and foster brand loyalty in an ever-evolving market landscape.

Browse our seminars and dive into real-life case studies of successful PR campaigns and elevate your brand’s visibility

PUBLIC RELATIONS IN THE DIGITAL ERA

33 HOURS ONLINE

This 33-hour program helps you gain the knowledge and skills to build and maintain a positive public image for your company. Topics include corporate reputation management, corporate social responsibility, media relations and crisis management.

CRISIS MANAGEMENT

18 HOURS ONLINE

This seminar will introduce you to the fundamental concepts of crisis management and crisis communication and prepare you to help foster a crisis management culture in your company.

WHO SHOULD ATTEND LEARNING OUTCOMES

Public relations professionals, Communication Managers, Brand Managers, Press Relations Executives, Junior PR Consultants.

Be able to systematically prepare to avert and successfully handle crisis in both traditional and online environments

Definitions of Public Relations

Modern Corporate Social Responsibility

Public Relations in the digital age

Public Relations & legislation

Public Relations strategy

Promotion of proposals & speeches

Media relations management

Crisis management

Event management

EFFECTIVE PRESENTATIONS

18 HOURS ONLINE

Whether pitching to clients, updating your team on your project’s performance, sharing your vision and ideas, sharing your work with a small or large audience, either online or onsite, this course will help you shine and deliver your message effectively.

CONTENT CONTENT

Developing your key message

Organizing the information and the content of your presentation

Starting and closing your presentation

Developing your presentation

Presenting online

Presentation simulation workshops and feedback the next day: Self-assessment and improvements

Understand organizational methods and processes to identify risk situations before they develop into crises

Strategies for crisis management in traditional and online environments

WHO SHOULD ATTEND

The seminar is ideal for managers who will be called on to plan for or handle crisis situations, and for anyone interesting in learning the fundamentals of crisis management in traditional and online environments and principles for communicating with internal and external stakeholder during crises.

CONTENT

When do we have a crisis and when is it an internal problem

Categories, features, causes of crises in the traditional business environment

Creating and operating a crisis management team

Crisis management procedures

Cyber Crisis management

Crisis communication

Communicating with internal and external stakeholders

Key messages and communication channels

Techniques for dealing with social media crises.

We offer a variety of specialized courses covering major fields of activity in the shipping industry and provide a solid knowledge background for graduates and executives working for shipping companies, and in the legal and banking sector.

IN THIS CATALOGUE YOU WILL ONLY FIND A SMALL SELECTION OF WHAT WE CAN OFFER – VISIT OUR WEBSITE TO SEE MORE.

150+ Participants

Offering training solutions to executives working in the maritime industry and banking sector during the past 3 year

PRACTICAL OVERVIEW OF SHIPPING & MARITIME COMPANIES

6 HOURS ONLINE

Shipping is a dynamic, yet complex industry, which includes many different roles, concepts, and terms. This seminar provides you with a practical overview of shipping and introduces you to the main topics, the key terminology and the procedures and operational parameters of maritime companies. Emphasis is placed on practical issues, such as the role and decision making of each different department of a shipping company, as well as the documents and abbreviations used in maritime business.

WHO SHOULD ATTEND

Maritime or law students who wish to work in shipping. Professionals in the maritime industry with no prior experience in the sector. Lawyers need to have a basic understanding of the shipping industry, in order to specialize in relevant legal aspects.

CONTENT

Shipping, terminology

Ships: Bulk carriers, tankers, RoRo, capsize, panamax

Dwt, displacement, net & registered tonnage

Newbuildings, second hand, scrap/recycling

Registration

Flags

Types: basic, bareboat etc

Classification

Classification societies

Ships’ flag and trading Certificates IACS

Surveyors

Shipping & maritime legal entities and companies

Ship owners, ship managers, charterers, brokers etc

Shipping agents, N89 companies, offshore companies

Single vessel/purpose companies

Typical organizational structure of a maritime company

Organizational charts

Business units

ISM code, Safety Management System

Ship financing, sales and purchase agreements

SHIPPING LOANS

9 HOURS ONLINE

This seminar explains the structure and main clauses of a shipping loan. Upon completion of the seminar, you will be familiar with the classic ship financing agreements and loan types and understand the practical process of completing the contract and disbursing the loan.

Lawyers, banking and shipping professionals

CONTENT

Types of financing (traditional and emerging)

Types of loan agreements and basic mechanics in closing the deal

Offer, negotiation, term sheets

Structure of a typical loan agreement and overview of the basic terms

Security documents (Mortgages)

Share pledges

Personal and corporate guarantees

Earnings, insurance assignments

Charterparties’ assignment

Refund Guarantees

SHIP FINANCING, SALES & PURCHASE AGREEMENTS

12 HOURS ONLINE

The main goal of the seminar is to present the overall process of buying and selling a ship {either used (second hand), or newbuilding, or for scrap / recycling} and to explain the basic structure and main clauses of such agreement. Also, the practical dimension of key issues raised during the negotiation and the duration of the relevant contracts will be analyzed.

WHO SHOULD ATTEND WHO SHOULD ATTEND

Lawyers

Shipping Company Executives

Banking Executives & S&P Brokers

CONTENT

Ways of acquiring a ship

Key stages of buying and selling a second-hand ship

MOA (Saleform 2012) content and terms analysis, MOA negotiation and recap

Memorandum of Agreement & Bill of sale

Notice of Readiness (NOR), Documents exchanged

Shipbuilding process and main types, structure and content of shipbuilding contracts

Basic technical, financial and legal terms

Types of registrations, refund Guarantees

Peculiarities and differences from the purchase and sale of a second-hand ship

Dominant scrapping markets, Green recycling and new trends

Presentation of relevant types of contracts

EXPORTS

DIGITAL EXPORTS

At a time when internet access and the adoption of online practices are burgeoning on a worldwide scale, the number of digital buyers continues to grow every year. This trend is here to stay, and from an exports viewpoint this enables companies to develop their export activity with new tools. This seminar will give you insights on how to boost your global sales via digital strategies and techniques.

WHO SHOULD ATTEND

Export managers, sales and marketing managers, self-employed exporters, digital marketers

LEARNING OUTCOMES

Understand the benefits of digital export trade

Digital commerce reduces transaction costs, facilitates participation in global value chains and improves market access and impact

Learn how to use the right tools and new digital methods

CONTENTS

Company’s online presence

Exports e-communication e-trade fairs & events e-promotion (social networks, etc.)

INTERCULTURAL COMMUNICATION EXPORTS & INNOVATION

6 HOURS

This highly interactive seminar will introduce you to key aspects that you need to be equipped with when handling intercultural communication. This seminar is based on several case studies.

WHO SHOULD ATTEND

Professionals who are doing business across cultures.

TOPICS

Raising awareness of why culture matters

Recognizing our own expectations and prejudices

Examining expectations people have when meeting people from other cultures

Appreciating key intercultural differences

Time, physical distance, gestures, Humor

Directness/indirectness, small talk

Profanity, negotiating

Dining etiquette, meeting manners, online etiquette

Managing different cultures

Establishing rapport and building trust

Understanding behavioral rules

Providing ideas on how to work in other countries

Overcoming difficulty

Identifying barriers to cross-cultural communication

Avoiding misunderstandings & overcoming conflict

Overcoming the language barrier and resolving disagreements

Saving face with counterparts

6 HOURS ONLINE

From understanding a new market to finding critical financial support, the key is to think in an innovative way about how your business works. When we think about innovation, we often tend to imagine groundbreaking new inventions and revolutionary technologies. However, most innovations constitute an evolution rather than a revolution.

A change in a company’s processes, delivery model, or even marketing plan, may be as effective as a new product in creating a lasting competitive advantage, increasing profit margins, and helping you unlock new profitable markets. This course will give you insights on how to reassess your company’s export processes and marketing plan in order to discover new innovative competitive advantages in all stages of your export strategy.

WHO SHOULD ATTEND

Export managers, sales and marketing managers, self-employed exporters, exporting consultants.

TOPICS

Innovation & competitive advantage

Product/service innovation

Innovation in customer service

Innovation in customer experience

Innovation in HR management

Innovation & company sustainability strategy

TRAIN THE TRAINERS

BECOME A GREAT TEACHER USING TECHNOLOGY & AI TOOLS

Online teaching and learning means using digital tools to make education exciting and effective. It helps students learn from anywhere, giving them flexibility and making lessons interactive and more personalized.

AI enhances trainer productivity by automating routine tasks like grading and administration.

It also facilitates data analysis to identify learning patterns, allowing trainers to tailor education to individual needs and create updated and engaging lessons.

WORKSHOP ON ONLINE TEACHING

9 HOURS ONLINE

Technology offers instructors the opportunity to develop new skills and competencies and to extend their services to larger and more diverse segments of the population.

Break the limits of the conventional classroom and increase income and professional status. This 9-hour workshop exposes instructors to selected online teaching practices and helps them become effective, communicative, and self-confident online tutors.

Participants will have the opportunity to post questions before the workshop. In the closing Q&A session, the instructor will try to address as many of the questions posted.

Teachers who want to become more effective in online teaching.

LEARNING OUTCOMES

Understand the key principles and practices which govern the design and delivery of online classes

AI FOR TRAINERS

12 HOURS ONLINE

Harnessing the Power of ChatGPT: A Comprehensive Workshop for teachers, trainers, educators

Learn how ChatGPT can assist educators in developing engaging learning experiences tailored to their students’ needs.

AI can help educators be more effective and efficient while maintaining a human-centric approach to teaching. It can help students learn better, make schoolwork easier and customize lessons. AI can save a lot of administrative time, allowing teachers more time to be creative and effective.

This workshop serves this purpose; to help participants understand the emerging global context of AI, and to offer a comprehensive guidance on how to use ChatGPT, the leading AI tool, which has exerted a strong influence in the education sector since its public debut in November 2022.

CONTENTS WHO SHOULD ATTEND WHO SHOULD ATTEND

Understand the role of instructors and students in online classes

Design and implement interactive, collaborative, and engaging online activities

Be effective in both synchronous and asynchronous online delivery

CONTENTS

The Virtual Class and the Instructor

Designing the virtual class

Adapting to the needs of online teaching and learning

The netiquette of online teaching and learning

Delivering in an online context

Engaging the student

Managing the eClass

Synchronous and asynchronous delivery

Assessment and testing

Educators, Trainers, Teachers, Lifelong learning professionals.

LEARNING OUTCOMES

Understand the basics of AI and the relevance of AI in education

Familiarize with AI Tools and technologies relevant to education

Understand ethical issues related to AI in education

Familiarize with Chat GPT

What are the capabilities of ChatGPT

ChatGPT prompt engineering guidelines

How to communicate effectively with ChatGPT

How to get better results when interacting with ChatGPT

Understand the Basics of AI

Define AI, machine learning, and deep learning

Explain the relevance of AI in education

Recognize the benefits of AI in various educational contexts

Identify AI Tools and technologies

Integrate AI into Teaching

Design AI-enhanced learning experiences

Develop strategies for incorporating AI-powered tools in the classroom

Working with ChatGPT

Discover how it works

Prompt Engineering

Warnings, ethical issues and using AI responsibly

How to use ChatGPT in your profession as a trainer or in your everyday life

Best practices in using ChatGPT for your classes as a trainer

Foster student engagement and collaboration using AI tools.

Utilize AI for differentiated or personalized instruction.

Streamline administrative tasks

Give tailored feedback on written assignments faster

Use AI to automate administrative processes, such as grading and scheduling

Save time and resources through AI-powered solutions. Using ChatGPT beyond training to enhance soft and hard skills

PERSONAL DEVELOPMENT & LIFE SKILLS

Our life skills and personal development workshops help you increase your understanding of yourself and the world around you. These educational experiences will equip you with the skills you need to live a more productive and fulfilling life and achieve a better work-life balance.

160+ 21+

Participants (online and onsite public programs) for the last 5 years

In-house training solutions

TIME MANAGEMENT

UP TO 4 HOURS

This online seminar focuses on three basic stages of time management: from boosting personal energy to defining priorities and changing mindsets in the workplace. Be able to:

Better manage your time through planning and achieve more while maintaining high energy levels

Set priorities and realistic goals

Effectively deal with distractions

CONTENTS

Factors of time loss in the daily work

Stage 1: Time and Energy - definitions and understanding

Stage 2: Design and implementation of individual programming

Stage 3: Design and implementation of collective planning

STRESS MANAGEMENT

UP TO 4 HOURS

Stress is part of our lives. It’s a normal state of life and unavoidable. Short- term stressful situations such as meeting a project deadline or dealing with a difficult colleague are normal to the point that they do not reduce our will for action, distort our normal behavior or block communication. Excessive stress harms our relationships in the working environment and endangers clarity in decision making.

This course will help you identify the most important stress factors and causes of stress and will show you practical techniques to help you tackle stress and improve the way you feel.

CONTENTS

Bioreactions

Attention focus

Controlling your thoughts

Using your senses

Using breathing techniques

Using muscle tension and relaxing techniques

SOCIAL INTELLIGENCE

UP TO 4 HOURS

Drawing from the fields of Psychology, Social Sciences, and Business Management, this seminar will identify the skills necessary for successful inter- action with team members, clients and stakeholders.

CONTENTS

Defining social intelligence

Working with multiple intelligences within your team

Communicating confidence and self-respect

Expressing yourself clearly and effectively

Getting others to move with and toward instead of away or against

Achieving social intelligence in the workplace

Understanding the social context of project communications

Presenting yourself and earning respect

Exerting positive influence on others

INFORMATION SECURITY & IT AUDIT

Make a difference with ISACA’s premium professional certifications:

CISA® for Information Security Auditors

Since 1978, the Certified Information Systems Auditor (CISA ® ) program has been the globally accepted standard of achievement in the IS audit, control and security field.

CISM® for Information Security Managers

The Certified Information Security Manager ® (CISM®) certification focuses on candidates’ information security management experience rather than their technical knowledge or platform -or product-specific knowledge. CISM is the only certification in the field that requires a minimum of three years experience specifically in information security management.

ISACA the world leader in IT Governance

With more than 156,000 members in more than 180 countries, ISACA is an independent, nonprofit, global association, which engages in the development, adoption and use of globally accepted, industry-leading knowledge, standards and practices for information systems. Earning an ISACA certification validates your credentials and experience as an IS expert in your field.

ISACA Accredited training courses

Official ISACA training material

Full training package with exams

Accredited training instructors

OUR PARTNERS

Our prep courses are offered in co-operation with ES Learning, an international consulting and training services company based in Riyadh, which is an Authorized Training Organization (ATO) of ISACA International.

ES-Learning specializes in capacity building and professional development, by providing specialized workshops and programs in the following areas: Business Process Management, Facilitation through Trainings, Quality & Performance Management, Services Design, Strategy.

As ISACA’S ATOs, our partners meet ISACA’s high training standards. Courses are taughted by accredited and certified trainers, follow ethical practices, and use ISACA’s designated materials to make sure you get the most up to date training.

Premium package offerings include:

ISACA membership fee

eManuals

Q&A Database Annual Subscription

Exam Fees

Certification Prep Course (27 hours Live Online)

CISA ® CISM ®

CERTIFIED INFORMATION SYSTEMS AUDITOR

27 HOURS ONLINE

The CISA Prep course addresses process and content components in a CISA’s job function, covered in the revised 5 content areas determined by ISACA:

Information System Auditing Process Governance & Management

Information Systems Acquisition, Development, and Implementation

Information Systems Operations and Business Resilience Protection of Information Assets

CONTENT

1. Introduction to the CISA Exam

2. Overview of the exam content areas as determined by ISACA

3. Determining the level of knowledge required for the content areas to meet the examination’s expectations

4. Particular topics which are popular exam questions

5. “Philosophy” of examination questions

6. Testing conditions, “model” answers to sample questions

7. Reference tools

CERTIFIED INFORMATION SECURITY MANAGER

27 HOURS ONLINE

Get a thorough introduction to the 4 job practice areas as determined by ISACA, on which CISM candidates are examined:

Information Security Governance

Information Risk Management and Compliance

Information Security Program Development and Management

Information Security Incident Management

CONTENT

Overview of the 4 job practice areas as determined by ISACA, on which the candidates are examined

Particular topics which are popular CISM questions

Overview of testing conditions

Sample questions practice

Analyze the “philosophy” of CISM questions

Reference tools

SINCE 2001

PROJECT MANAGEMENT BEST PRACTICES CONFERENCE

DECEMBER 2024 EARN 8 PDUS

The International Athens Conference on Project Management Best Practices, features a variety of presentations on current project management trends, tools, techniques and methodologies.

MEETUPS

We bring together professionals, executives, entrepreneurs, startuppers, students, researchers and academics from different backgrounds who all share a passion for digital marketing, new technologies, and personal development in order to create a platform for sharing knowledge, ideas and opportunities around these exciting fields. Among others we are hosting the following events:

Ministry of Testing - Athens

Growth Marketing events– powered by Growth Hacking Academy

Digital Marketing events – powered by the Certificate in Digital Marketing

B2B Sales events – powered by the B2B Sales Academy & Accelerate Growth

CULTURAL EVENTS

The HAU Cultural Program offers several training courses and lectures addressing the business aspects of organizing cultural events and promoting the exchange of ideas on art, science and society. See more at https://www.hau.gr

SKILLS UPGRADING & RETAINING PROGRAMS IN HIGH DEMAND INDUSTRIES

WITH EMPHASIS ON DIGITAL & GREEN SKILLS VOUCHER PROGRAMS

The Life Long Learning Center, (KDVM) of the Hellenic American Union participates as a Certified Training Provider in the project “Skills upgrading and retraining programs in high demand industries with emphasis on digital and green skills” in the framework of the action “SUB2: Horizontal upskilling/ reskilling programs to targeted populations - Action 16913”. The action is implemented in the framework of the National Recovery and Resilience Plan “Greece 2.0” with funding from the European UnionNextGenerationEU.

The first program of the above-mentioned project was implemented in 2022 by the Public Employment Service provided to unemployed people in the context of the effort to upgrade the skills of Human Resources mainly in digital and green skills in order to effectively connecting them with the labor market and improving their employability.

Up to this date we have implemented 26 programs for unemployed and private sector employees across all business sectors, as part of the effort to upskill and reskill human resources in digital and green skills

CO-FUNDED PROJECTS

A DIVERSE TARGET AUDIENCE, INCLUDING PEOPLE IN SOCIAL RISK GROUPS, TEACHERS, FARMERS, SALES AND MARKETING PEOPLE, TAXI DRIVERS, EMPLOYEES IN HOSPITALITY, AND EXPORTERS

13 65

Transnational, EU-funded, projects in the area of lifelong learning since 2010

European partners (universities, chambers of commerce, local authorities, training consultancies, technical agencies)

EU CO-FUNDED PROJECTS

The Hellenic American Union participates in transnational research and training projects, co-funded by European institutions, in the area of lifelong learning. This allows us to offer FREE and high quality training resources to our public.

NEW PROJECTS

C.L.A.I.M. – Artificial Intelligence for Competences and Learning

CLAIM is a 24-month initiative that develops sophisticated and fascinating mechanisms based on artificial intelligence to support the HR functions of recruitment, motivation, training and retaining the human capital of SMEs. The project is implemented by 7 partners in Greece, Italy, Spain, Slovenia, Bulgaria, and Poland.

Eurhope - EU as a solidarity’s house for minors out of home

The project’s aim is to create a solidarity network for minors in alternative care, promoting their deinstitutionalization by means of social inclusion and civic participation based on European values and European initiatives. It includes a training for trainers, parents and operators working with youngsters out of home. The project is implemented by 6 partners in Italy, Greece, and Spain.

SOME OF OUR CLIENTS

A-B

ABB Asea Brown Boveri

AB Vasilopoulos

Accenture

ADMIE

Aegean Baltic Bank

Alpha Bank

Alstom Hellas

Apivita

Astra Zeneca

Athens International Airport

Attica Media Group

Attiko Metro SA

Aquarance

AXA Insurance

Bank of Greece

BIC Violex

C-D

Chartis Hellas

Coca-Cola HBC

Coffee Island

Convert Group

Cosmedel

Cosmote

DEDDIE

DEI

Del Monte

Deloitte

DS Smith Hellas

Dynacom Tankers Management

E-F

EFG Eurobank Ergasias

EFG Eurolife

E.E.T.T.

Elpedison

ELPEN

ELVAL

Embassy of Sweden

Ergo Hellas

Ethniki Asfalistiki

Euronav Ship Management

EY

EYDAP

First Data Hellas

Forthnet

Fourlis

Frigoglass

G-H

GTD

General Mills

Gilead Sciences

Globiled

Grant Thornton

Great Escape

Hellas SAT

Hellenic Exchange Group

Hellenic Petroleum

Hitachi Europe

House Market

HSBC Bank

K-L

Korres

KPMG

Lamda Flisvos Marina

Leaseplan Hellas

Leroy Merlin

LIDL Hellas

L’Oreal Hellas

M-N S-W

Media Communications

MedNet

METKA

Metlife Alico

Microsoft Hellas

Miele Hellas

Minerva Marine

Motor Oil

MSD

Multipart

Mytilineos

National Bank of Greece

Neurocom

Neuropublic

Nokia

Nomiki Vivliothiki

Novartis

Q-R

OTE

Peoplecert Global

Piraeus Bank

Price Waterhouse Coopers

Primeview

Printec

Qualco

Qivos

Regency Entertainment

75/96

IBM

Ideal Group

Interamerican

Intralot

Intrasoft International

J&P Avax

JT International Hellas

S&B

SCA Hygiene Products

Siemens

Sklavenitis

Space Hellas

Star Channel

Swarovski Hellas

Swatch Group Greece

Syntax

Teiresias

Terra Nation

Thenamaris Ship Management

Trasys Greece

Tripsta

Tupperware Hellas

TUV Austria Hellas

Unisystems

Upstream

Veral

Vivechrom

Vodafone

Wind Hellas

Xrisi Efkeria

Zenith

STUDY YOUR WAY TO SUCCESS

At Hellenic American College, you’ll receive an American university education that will yield returns throughout your professional and personal life. Your studies will equip you not only with the knowledge and skills of your field but also with the critical thinking, problem- solving, communication and research skills that will help you stand out from other degree holders. You’ll become an agile, life-long learner who can adapt to new challenges in a rapidly changing world.

18 8 1 Bachelors Masters PhD

QUICK FACTS about Hellenic American College / Hellenic American University

Founded in 2004

Licensed and regulated by the New Hampshire Department of Higher Education Commission.

Recognition of professional equivalence of graduates’ degrees by the Autonomous Department for the Application of European Legislation (ΑΤΕΕΝ).

18 Bachelors, 8 Masters, 1 PhD

Accredited by the New England Commission of Higher Education (NECHE).

Recognition of the MA in Applied LinguisticsTESOL program by the Hellenic National Academic Recognition and Information Center (DOATAP) with overall grade equivalence to the public Greek universities.

Two instructional locations One educational community 83% of our freshmen students (undergraduate & graduate level) received some sort of financial aid.*

*Figures relate to AY 2022-2023

Students coming from 27 different nationalities.

TWO INSTRUCTIONAL LOCATIONS, ONE EDUCATIONAL COMMUNITY

Students at Hellenic American College are enrolled in the degree programs of Hellenic American University, a private, non-profit American university founded in the state of New Hampshire in 2004. In addition to offering its degree programs in Athens through an Agreement of Cooperation with Hellenic American College, the University also operates an instructional location in Nashua, New Hampshire. Students from both locations are taught by the same body of faculty and are awarded their degrees directly from Hellenic American University upon completing their studies and fulfilling their degree requirements.

A DEGREE WITH BROAD RECOGNITION

You’ll be investing a great deal of time, effort and resources in your studies. How do you know that the degree you earn from Hellenic American University will be worth this investment?

One way of knowing is accreditation. Hellenic American University is accredited by the New England Commission on Higher Education (NECHE). This means that the education you receive conforms to rigorous standards of quality and is periodically reviewed by independent evaluators. Accreditation also means that the degree you earn from Hellenic American University is accepted by colleges and universities throughout the US and other countries if you decide to continue your studies abroad.

AN AMERICAN COLLEGE EDUCATION

Undergraduate studies at Hellenic American College embody the principles of a liberal arts education that is found in nearly every American college and university. It combines focused studies in your chosen degree field and a broad or generalist education with courses in a variety of other disciplines. This approach to learning, embodied in our General Education program, gives you the freedom to explore new fields and cultivate new interests and is especially useful if you haven’t yet decided on a field of study.

HANDS-ON LEARNING FOR THE REAL WORLD

Courses at Hellenic American College use an engaging mix of teaching methods, such as case studies, hands-on demonstrations, team projects, research assignments, simulations, and lab work. This kind of participatory learning gives you experience in applying the concepts, methodology and tools you learn in class to the realworld challenges you’ll encounter in your future field. But learning continues beyond the classroom, too. All degree programs feature opportunities for out-of-class, experiential learning— professional training workshops, master classes, student-faculty research projects, participation in conferences, field work.

SUPPORT FOR YOUR ACADEMIC SUCCESS & PERSONAL GROWTH

We measure ourselves in terms of our students’ success, which is why we provide you with the support you need to do well in your studies and prepare yourself for your future career. As a student at Hellenic American College, you’ll find one-on-one help for your written assignments, research projects and study skills, as well as individual assistance on career planning and counseling services.

Just as importantly, with small-sized classes, your faculty mentor and student-centered teaching, you’ll receive individual attention to your needs and opportunities to develop your talents and strengths.

A 360° EDUCATION

College is more than just classes, papers and exams. It’s also a time of exploration and personal discovery. Here at Hellenic American College, you’ll find a broad array of extra-curricular activities, such as clubs, athletic teams, student government and the student literary magazine. The College also hosts a rich program of free cultural events featuring exhibitions, concerts, film screenings and poetry readings.

HELP IN FINANCING YOUR STUDIES

For many students and their families, financing a university education can be a source of major concern. But it shouldn’t be a deterrent. Hellenic American College admits students on the basis of academic promise and not their ability to pay, and provides scholarship aid to all students with demonstrated financial need. Over 80% of our students receive some sort of assistance.

In addition, we guarantee that the tuition rate in effect when you’re admitted to Hellenic American College will remain the same until you graduate. This means you will be protected from any future tuition increases.

EDUCATION FOR THE GLOBAL CITIZEN

In an ever more globally connected and multicultural society, today’s successful professional is at ease working in culturally and ethnically diverse settings— and appreciates the value of such diversity. Just as today’s engaged citizen understands how social, economic, and environmental challenges can only be solved globally but demand at the same time our involvement at a grassroots level. An education at Hellenic American College prepares you to be such a global citizen. You’ll study with young people from around the world and benefit from the rich diversity of their perspectives and backgrounds. Through the College’s Politis Program of civic engagement you’ll have opportunities for experiential learning and community volunteer work. And your studies will equip you with strong intercultural and communication skills.

A HEAD START ON YOUR CAREER

We believe that developing your job prospects and competitiveness on the job market should start from the first semester of your university studies and not a week before you graduate. The degree programs at Hellenic American College will help you acquire practical experience in the profession through opportunities to do field placements or internships in the field, network with practitioners and attend conferences and training workshops. You’ll also have options to prepare for international professional certifications in your field. And you’ll find guidance at the Career Development Office to make well-informed career choices and take appropriate action throughout your studies. And afterwards, too. As a graduate, you enjoy full use of the services of the CDO but also the networking opportunities, free workshops and mentoring support of a vibrant Alumni Association.

At Hellenic American College, we are not just an institution; we are a community dedicated to nurturing talent, fostering innovation, and expanding horizons. Our faculty members are at the forefront of their fields, bringing their expertise into the classroom. With a rich array of programs across various disciplines, we offer students the flexibility to explore their passions and tailor their education to their unique aspirations.

What makes us stand out is our commitment to individual growth. We believe in the power of diverse perspectives, and our campus is a vibrant, inclusive, and welcoming environment where you can learn, collaborate, and thrive. With our small-sized classes, extensive extracurricular activities, and community engagement opportunities, you’ll receive individual attention to your needs and opportunities to develop your talents and strengths.

Additionally, Hellenic American College is dedicated to preparing you for the challenges and opportunities of the future. We offer rigorous, industry-relevant programs that equip you with the skills and knowledge required for success in a rapidly evolving world. Your experience here will not only enhance your academic and professional growth but also enable you to become an informed, ethical, and responsible global citizen.

We understand that choosing the right institution is a significant decision. We invite you to explore our campus, connect with our faculty and staff, and discover the many ways in which Hellenic American College can become your academic home.

I invite you to consider Hellenic American College as your academic destination for a truly exceptional and transformative educational experience.

Warm regards,

Angeliki Reppa Student Recruitment & Admissions Manager

FIND OUT MORE ARRANGE A VISIT

You can find out more about Hellenic American College and the degree programs and student services on our website at www.haec.gr. But visiting our campus is an even better way to find out more about what it means to study with us. During your visit you could:

Meet with an Admissions Officer and learn about the academic programs, financial aid and application procedures.

Tour the campus and have coffee with current students. Meet with a faculty member who teaches in the program you’re interested in. Arrange to attend a class.

If you’re unable to visit the campus or are interested in an eLearning program, you can arrange a virtual visit with the Admissions staff online. If classes are in session, you can also sit in on an eLearning class to get a better idea of how our online courses work.

To arrange your visit, call or contact our staff in the Admissions Office (T: 210 3680950, email: admissions@hauniv.edu).

ACADEMIC PROGRAMS IN COOPERATION WITH

UNDERGRADUATE

Discover the right bachelor’s program for you:

English Language and Literature

Business Administration

Entrepreneurship

Marketing and Sales Management

Hospitality Management

Finance

Engineering

Informatics

Computer Science & Artificial Intelligence

GRADUATE

Acquire the advanced knowledge and skills in your chosen discipline:

M.A. in Applied Linguistics – TESOL*

M.A. in Conference Interpreting

M.A. in Translation

Optional track in: Translation for the Creative Industries

Master of Business Administration

Specialization paths in: People Management

Digital Marketing

Operational Excellence

International Business Management Information System

M.S. in Informatics

Networks and Cybersecurity

Application and game development

User Experience Design

Psychology

Music Performance

Film Scoring & Music Production

Music Theory & Composition

Music Theory

Music History and Literature

Specialization paths in: Business Computing and Big Data Analytics

Applications and Software Development

Computer Networks and Security

M.S. in Psychology

Concentrations in:

Clinical Psychology

Clinical Mental Health Counseling

M.S. in Sales Management

M.S. in Stress & Health Management

Ph.D. in Language and Communication

* The MA in Applied Linguistics-TESOL is offered online exclusively by Hellenic American University

TESTIMONIALS

BY STUDENTS AND ALUMNI

“I enrolled in the BA in English Language & Literature program with the desire of becoming an English language teacher. During my journey here, I have learned much more than the professional skills of teaching. The program provides a well-balanced mix of TESOL, literature and translation courses and as a result gives students the opportunity to explore and broaden their knowledge beyond linguistics. Moreover, the professors are wellprepared and always there for the students. My experience at Hellenic American College has been extremely valuable and if I were to do it all over again I would.”

Erika Hoshafi, BAELL ‘24

“I am truly happy with my decision to pursue my business studies in Hellenic American College/Hellenic American University. After 4 years full of stress, challenges, and learnings, I admit that I wouldn’t change a thing in all this process. I feel so fortunate to have had the opportunity to be surrounded by amazing classmates and professors during my studies. Special thanks to my professor and academic mentor Dr. Damianos Giannakis for always been there for me.”

Evangelos Markoutsas, BSBA ’20

“I enrolled in the Hellenic American College/Hellenic American University in the BA in English Language & Literature program with my career plans up in the air and educational aspirations uncertain. However, with the completion of my studies, I have found my niche and feel more grounded and determined towards achieving my personal goals. Working as an EFL teacher, helped me gain practical experience through hands-on training and acquire invaluable skills all of which will ultimately enhance my job performance. Aside from receiving the proper preparation for employment challenges, what I found particularly beneficial was the university’s commitment to civic engagement that promoted the values of social responsibility. Examples of such a commitment were the provision of support services to migrants and refugees at Caritas Greece or taking action to help children in need of the Hatzikonstas Orphanage, which was overall a very rewarding and equally important experience for me.”

Orestes Makrydimitris, BAELL ’22

“The BS in Informatics program is very well-structured and contains modules that help students learn new things and practice them hands-on in labs. Hellenic American University offers a great studying experience, through which I was able to have a better and clearer understanding of core Information Technology concepts. It is really important for students to be in an organized environment in order to develop the professional skills the job market demands, and this institution is achieving that goal successfully.”

neuroendocrinology, and research design expanded my perspective. I now recognize the broader implications of stress and the need for comprehensive approaches to promote well-being. Guided by exceptional teachers and alongside a diverse cohort of passionate students, this journey has begun to equip me with the skills to make a significant impact in stress management and I am looking forward to the rest of the program and the actionable insights and knowledge to come. I wholeheartedly recommend this program to anyone seeking to drive positive change in their personal life, workplaces, and communities.”

Mohand Bouhadouf, MSSHM ’24

Georgios Makroglou, BSI ’22

“I embarked on the Master of Science in Stress and Health Management program with the aim of understanding and preventing burnout. I soon discovered there is much more to learn. Halfway through the program, the courses on complexity, homeostasis and stress, biology and psycho-

“My academic journey at Hellenic American University has been enriching and I am thankful to all the faculty members who supported me throughout my MBA studies and motivated me to pursue further studies for an MS in Sales Management (MSSM).

As a young working professional, I valued the programs’ affordability and flexibility, especially the hybrid format. Even with the heavy workload that comes with a career in sales, the balance of in-person and online classes allowed me to engage in my courses without compromising my career. I highly recommend this program to any young working professional looking to make that next step in their career.

Earning the MBA and MSSM degrees has greatly boosted my self-esteem and broadened my life goals. If you feel there is not enough time in the day to pursue a business degree, consider a Hellenic American University program. I am so glad I did!”

Konstantinos Topintzis, MBA ’23, MSSM ’23

“As a student in the Master of Science in Sales Management program, I have had a truly rewarding experience! Recently, I applied for an internship program and was thrilled to be offered a full-time job position instead. I could not have done it without the support I received from the career development office, my professors and especially my mentor, D. Giannakis.

From the beginning, Hellenic American College was a great resource for me. I was provided with guidance and invaluable support.

Additionally, my mentor was always willing to offer valuable advice and insights. His guidance was instrumental in my success, and I cannot thank him enough.

Overall, my experience in the Master of Sales Management program has been exceptional. I feel confident and wellprepared for my new role, and I would highly recommend this program to anyone seeking to advance their career in sales management. I am so grateful for the help I received.”

Tania Atanasova, MSSM ’24

“My enrollment in the MA in Applied Linguistics-TESOL program has been a critical career decision. The support of the renowned professors, the exchange of ideas with knowledgeable classmates and the versatility of the curriculum sharpened my skills as an EFL teacher and enriched my perceptions about education, paving the way for greater professional and academic aspirations.”

Stavroula Mageiropoulou, MAAL-TESOL ’22

LIFELONG LEARNING

TECHNOLOGY TRAINING SINCE 2001

HAEC LIFELONG LEARNING – TECHNOLOGY TRAINING

Designed to meet current and emerging market needs, our continuing Technology Training Programs help students start or advance their career. With 23 years of experience, we have the know-how and the technology experts to help individuals gain technical expertise and to adjust to digital technologies.

HAEC Lifelong Learning, in co-operation with the largest IT organizations and certification bodies, provides high quality training leading to globally recognized IT certifications. Our Center is a Cisco Networking Academy, a Red Hat Academy, an EC-Council Accredited Training Center, a Microsoft Certified Partner for Learning Solutions, a Developers Academy, a Check Point SecureAcademy, an AI Academy and an Apple Training Center.

Get training, certification & mentoring only from the experts

Network

With my invaluable team’s efforts and support, our Technology Training Center has rapidly developed over the last years. We managed to create one of the biggest centers in Greece for Technology Training, offering courses and certifications for everyone, from beginners to advanced users and ICT Professionals. In addition, we affiliated our Organization with the best vendors in the IT Market such as Cisco, Microsoft, Red Hat, EC Council, Check Point etc. earning a great number of European and Worldwide recognitions over the years. Being innovative is not negotiable, so we follow all new trends and offer a wide range of programs in Cybersecurity, Artificial Intelligence, Machine Learning, Data Science, Blockchain, Web Development, Programming, and Networking.

As the Director, it is my privilege to introduce you to an environment brimming with opportunities, discovery, and growth. Starting a new chapter in your academic life is both a significant milestone and a remarkable adventure. It’s a time to broaden your horizons, delve into your chosen fields of study, and nurture the skills that will shape your future. It’s also a time for forging friendships, engaging with our diverse and vibrant community, and creating lasting memories.

At our institution, we are committed to providing you with an exceptional educational experience. Our dedicated faculty members, state-of-the-art facilities, and extensive resources are all here to support you in your pursuit of knowledge. So, if you want to join the elite of IT Professionals and become a part of a vibrant, supportive, and innovative family, our Technology Training Center is your best choice.

Wishing you all the very best in your academic and professional pursuits.

Sincerely,

Leta Christodoulou, Director of Technology Training & Professional Development Programs

UNLOCK NEW OPPORTUNITIES

with HAEC Technology Training

1.

CISCO NETWORKING ACADEMY

Cisco transforms the lives of learners, educators and communities through the power of technology, education and career opportunities. Available to anyone, anywhere. Cisco Networking Academy courses provide the latest skills and knowledge for networking careers. An e- learning model which delivers web-based educational content and combines hands-on practice.

Courses: CCNA, CCNP, CCNA Security, DevNet Associate, CyberOps Associate.

2. 4. 3.

RED HAT ACADEMY

The first authorized Red Hat Academy in Greece and the ideal place to learn Red Hat’s Enterprise Linux, the most widely adopted Linux operating system in business and government today. The Program bridges the gap between education and industry. All courses are designed to build the skills needed to embrace the challenges of any job.

Courses: RHCSA, RHCE Ansible

MICROSOFT TECHNICAL TRAINING

Microsoft offers a breadth of solutions to suit your learning needs, empowering you to achieve your training goals. Small classes, in state-of-the-art Labs, prepare you to successfully sit for your MS exam.

Courses: Azure Administrator Associate, MS 365 Enterprise Administrator Expert

EC-COUNCIL ACCREDITED TRAINING CENTER

Flexible hands-on programs in the fast growing areas of Cybersecurity and Blockchain. 350 subject matter experts are involved in course development. HAEC Lifelong Learning is an EC-Council Accredited Training Center (ATC) and offers official certified training for the world’ s most recognized certifications in Cyber Security.

Courses: CEH, CND, CPENT, CCSE

5.

CHECK POINT SECURE ACADEMY

HAEC Lifelong Learning is an official Check Point SecureAcademy and provides cyber security education. Our goal is to equip students with vital technology reallife work skills and minimize the global gap within the cybersecurity workforce.

Courses: Check Point Certified Security Administrator (CCSA), Check Point Certified Security Expert (CCSE).

7.

DEVELOPERS ACADEMY

Learn programming step-by-step from professional programmers and developers. Hands-on practice with real-world projects. The main purpose of Developers Academy is to bring as many people as possible to the constantly progressing world of programming and developing, and give its students the ability to dynamically enter the market as Developers.

Courses: Full Stack Developer, Programming with Python

6. 8.

ARTIFICIAL INTELLIGENCE ACADEMY

A new series of courses and workshops on Artificial Intelligence, data science and machine learning, two specializations of computer science that have gained great popularity over the last few years.

Courses: Machine Learning with Python

APPLE PROFESSIONAL ACADEMY

HAEC Lifelong Learning delivers Apple training on Mac OS, pro applications and other key Apple technologies. The comprehensive curriculum addresses a broad range of technical proficiencies whether you’re a first-time Mac user, an IT or creative professional, or a service technician.

Courses: Introduction to Mac OS, Mac OS Helpdesk Support, Mac OS Server Admin

CISCO NETWORKING ACADEMY

SINCE 2001

ACADEMY SUPPORT CENTER & INSTRUCTOR TRAINING CENTER

Οur Cisco Academy was established in 2001 and was the first active Academy in Greece, with thousands of alumni. We offer the following courses: CCNA (Cisco Certified Network Associate), Network Security, CyberOps Associate, DevNet Associate and CCNP Enterprise.

The Hellenic American Union has been a Regional and Local Cisco Networking Academy, since 2001, offering Support to other Academies, Instructor and Student Training. The Academy moved under HAEC in 2012, and operates as an official Cisco Academy Support Center and an Instructor Training Center since then.

Our goal is to promote the sustainability and success of our aligned Cisco Member Academies and provide ongoing instructor professional development.

CCNA

210 HOURS

CYBEROPS ASSOCIATE

70 HOURS

CCNA is a 210-hour program taught in three courses and lasts approximately seven months. In this training you will learn to design, install, operate and maintain networks in small to medium businesses as well as enterprise and service provider environments. The program offers in-depth theory, challenging labs and a detailed overview of protocol operations. CCNA also includes security, automation and programmability covering a breadth of topics: Network fundamentals, Network access, IP connectivity, IP services, Security fundamentals, Automation and programmability.

CCNP ENTERPRISE

210 HOURS

Here’s when you join the big leagues with regards to networking skills. The curriculum provides you with a comprehensive overview of enterprise-level networking concepts, and how to implement and troubleshoot them. What’s more, it provides an indepth study of advanced routing and switching for converged voice, video, and data enterprise networks. Building on the CCNA curriculum, it addresses the tremendous challenges and opportunities for highly complex, client-server and peer to peer networks.

NETWORK SECURITY

70 HOURS

Picture yourself as a security professional with the mission to protect your company’s data from theft, damage or disruption. Potential harm can come from a variety of sources. And the risk can quickly scale to a high-consequence event where you’ll have to react using the right knowledge. CCNA Security prepares you for tasks like these by developing the skills needed to design, implement and support security for network devices and ensure their integrity. Start building your expertise today and become an in-demand security professional tomorrow!

Uncovering cybercrime, cyber espionage and other threats to the integrity of networks is an exciting new area that spans all industries. Learn the skills to qualify for exciting and growing opportunities in security operation centers as an analyst or incident responder. And most importantly, help make the world a safer place. The course focuses on how to monitor, detect and respond to cybersecurity threats. Plus, it covers cryptography, host-based security analysis, security monitoring, computer forensics, attack methods and incident reporting and handling.

DEVNET ASSOCIATE

70 HOURS

The network is facing its biggest transformation yet. As networks increasingly become programmable and software-defined, now more than ever, IT teams need partnerships between network engineers, software developers, and cybersecurity professionals. Together, these professionals create integrated, secure infrastructures and exciting new innovations. In this course students develop software skills needed to become a vital part of today’s IT teams.

RED HAT ACADEMY

The Hellenic American Lifelong Learning is the first and only officially authorized Red Hat Academy in Greece and the ideal place to learn RedHat’s Enterprise Linux, the most widely adopted Linux operating system in business and government today. Our Red Hat Academy courses are instructor-led in a computer lab classroom, combining e- learning and computer-based laboratory exercises that will teach you the most practical and relevant Linux and open-source skill sets. Our instructors are Red Hat Certified Engineers, certified by Red Hat.

RED HAT CERTIFIED SYSTEM ADMINISTRATION I & II (RHCSA)

RHCSA is a 160-hour program divided in two parts RH 124 and RH 134. Each part consists of workbooks, lessons, discussion material, exercises, assessments, class managed tools and live lab exams. It goes deep into core Linux system administration skills in storage configuration and management, installation and deployment of Red Hat® Enterprise Linux®, management of security features such as SELinux, control of recurring system tasks, management of the boot process and troubleshooting, basic system tuning, and command-line automation and productivity.

RED HAT ENTERPRISE LINUX AUTOMATION WITH ANSIBLE (RHCE)

In this 80-hour course you will learn how to automate Linux system administration tasks with Red Hat Ansible Automation Platform, and you acquire all the skills needed to manage large numbers of systems and applications efficiently and consistently. Red Hat Enterprise Linux Automation with Ansible (RH294) is designed for Linux administrators and developers who need to automate repeatable and error-prone steps for system provisioning, configuration, application deployment, and orchestration. Learn how to automate Linux system administration tasks with Ansible.

MICROSOFT PARTNER

MICROSOFT TECHNICAL TRAINING

As an official Microsoft Partner we provide certified training in Microsoft products and services, as well as tailor-made training adapted to the needs of our corporate customers.

All courses are instructor-led, offered live online or in classroom environment using our latest technology PCs.

ADVANTAGES OF OUR PROGRAMS

Courses based on the Microsoft Official Curriculum

100% up-to-date material

Professional training with numerous examples and problems drawn from the Greek information technology environment

All instructors are professional Microsoft Certified credential holders (MCTs and MCPs)

Computer Labs equipped with the highest technology available

AZURE ADMINISTRATOR ASSOCIATE [AZ-104]

In this course you will learn how to:

Manage Azure identities and governance

Implement and manage storage

Deploy and manage Azure compute resources

Implement and manage virtual networking

Monitor and maintain Azure resources

MICROSOFT 365: ENDPOINT ADMINISTRATOR ASSOCIATE [MD-102]

In this course you will learn how to:

Manage Azure identities and governance

Implement and manage storage

Deploy and manage Azure compute resources

Implement and manage virtual networking

Monitor and maintain Azure resources

MICROSOFT 365: ENTERPRISE ADMINISTRATOR EXPERT [MS-102]

In this course you will learn how to:

Deploy and manage a Microsoft 365 tenant

Implement and manage identity and access in Microsoft Entra ID

Manage security and threats by using Microsoft 365 Defender

Manage compliance by using Microsoft Purview

CYBER SECURITY & Blockchain Technologies

EC-COUNCIL ACCREDITED TRAINING CENTER

The International Council of E-Commerce Consultants, also known as EC-Council, is the world’s largest cyber security technical certification body. Operating in 150 countries, it owns and has developed the world-famous Certified Ethical Hacker (CEH), Computer Hacking Forensics Investigator (C|HFI), Certified Penetration Testing Professional (C|PENT), and License Penetration Testing (Practical) programs, among others.

More than 300,000 information security professionals trained and certified Globally recognized certification programs Endorsements from various government agencies

The Hellenic American Education Center is an IIB Council Accredited Training Center (ATC), offering official certified training for the world’s most recognized certifications in Cyber Security.

CERTIFIED ETHICAL HACKER [CEH]

Learn advanced hacking tools and techniques used by hackers and information security professionals. Delve into the hacker mindset so that you will be able to defend against future attacks. You will scan, test, hack and secure your own systems, and will be taught the five phases of ethical hacking (Reconnaissance, Gaining Access, Enumeration, Maintaining Access, covering your tracks), as well as the ways to approach your target and succeed at breaking in every time!

CERTIFIED NETWORK DEFENDER [CND]

Create and deploy the most comprehensive network defense system. This vendor-neutral course provides an unbiased approach to learning secure networking practices, as well as how to analyze and harden computing systems prevalent in the current IT infra- structure. It has been designed by industry experts to help IT Professionals play an active role in the Protection of digital business assets and Detection and Response to Cyber threats, while leveraging threat intelligence to Predict them before they happen.

CERTIFIED PENETRATION TESTING PROFESSIONAL [CPENT]

Learn how to perform an effective penetration test in an enterprise network environment that must be attacked, exploited, evaded, and defended. Take your skills to the next level and learn how to pen test IoT systems, OT systems, how to write your own exploits, build your own tools, conduct advanced binaries exploitation, double pivot to access hidden networks, and customize scripts/exploits to get into the innermost segments of the network.

CERTIFIED CLOUD SECURITY ENGINEER [CCSE]

The course is curated by cloud security professionals in association with renowned subject matter experts to deliver a mix of vendor-neutral and vendor-specific cloud security concepts. This offers candidates a well-balanced mix of theoretical and practical skills. In addition, advanced topics also cover modules on securing the cloud infrastructure by implementing regulations and standards to maintain security. The course is mapped to the real-time job roles and responsibilities of cloud security professionals.

CHECK POINT SECURE ACADEMY

Hellenic American Lifelong Learning Center is an official Check Point SecureAcademy and provides cyber security education. Our goal is to equip today’s students with the vital technology real-life work skills they need to secure our future!

SecureAcademy is Check Point MIND’s cyber education program, which provides up-to-date, cutting-edge cyber educational content through partnerships with secondary schools, technical institutions, vocational schools, universities, colleges, government departments, and non-profit organizations.

Through SecureAcademy™, Check Point provides training and industry-recognized certifications to the world’s next generation

of cybersecurity professionals in our mission to minimize the global gap within the cybersecurity workforce, and create a future employee pipeline to entry level roles in Check Point or any partner.

Our SecureAcademy offers instructor-led classes, live-online and classroom training, on Networking Security.

CHECK POINT CERTIFIED SECURITY ADMINISTRATOR [CCSA]

This course allows students to acquire essential knowledge in the key areas of firewall technologies, VPNs, malware protection, security monitoring and management, network architecture and design, encryption techniques, and more. In addition to gaining valuable jobready talents, completing the course also serves as a badge of recognition, proving to employers and colleagues that you have the ability to design, implement, and manage an effective cybersecurity solution.

By taking this course you gain industryrecognized skills in cybersecurity and advance your career in a job-ready capacity. With this certification, after completing the exam, you’ll be able to confidently protect yourself and others from cyber threats and help organizations maintain their systems.

CHECK POINT CERTIFIED SECURITY EXPERT [CCSE]

Check Point Next Generation Firewalls and cloud security software are renowned for their robust security and reliability. In this course, you will learn how to configure, deploy, and troubleshoot firewalls easily, maximizing your security and ensuring seamless operations. The course covers everything you need to know about firewall processes, including risk management, user and kernel processing, stateful inspection, and VPNs. With handson labs, you can put your newly acquired knowledge into practice, solidifying your understanding and skills.

CCSE has become almost an industry standard for internet security. The CCSE certification recognizes and proves an individual’s expertise in deploying, managing, and troubleshooting

Check Point security as the ability to control firewalls, VPNs, and security management, to support RISK management services.

ARTIFICIAL INTELLIGENCE ACADEMY

Experience the cutting-edge of Artificial Intelligence (AI) Technology through our comprehensive courses.

Dive into the fascinating world of AI and explore the principles, algorithms and applications that power intelligent machines.

Discover the limitless possibilities of AI in various domains such as healthcare, finance, gaming and more. Join us and become equipped with the skills and knowledge to navigate the AI revolution and shape the future with transformative AI solutions.

Join us and become equipped with the skills and knowledge to navigate the AI revolution and shape the future with transformative AI solutions.

OUR COURSES ARE DESIGNED TO CATER TO BOTH BEGINNERS AND PROFESSIONALS, PROVIDING A SOLID FOUNDATION IN AI CONCEPTS AND HANDSON EXPERIENCE WITH INDUSTRY-LEADING TOOLS AND FRAMEWORKS.

MACHINE LEARNING WITH PYTHON

90 HOURS

Unlock the power of machine learning with our comprehensive two-part course designed for both beginners and seasoned programmers.

Part 1: Introduction to Machine Learning with Python (45 hours)

In the first part of the course, delve into the fundamentals of machine learning with Python, covering essential concepts such as data preprocessing, model training, and evaluation. Gain hands-on experience through practical exercises that build a solid foundation for understanding algorithms and their applications.

Part 2: Advanced Machine Learning with Python (45 hours)

In the second part, dive deeper into cuttingedge machine learning techniques, exploring topics like deep learning, reinforcement learning, and natural language processing. Collaborate with industry experts and tackle real-world challenges, honing your ability to develop sophisticated machine learning models using Python libraries and frameworks.

DEVELOPERS ACADEMY

Developers Academy gives its students the ability to dynamically enter the market as Developers. The main purpose of the Academy is to bring as many people to the constantly progressing world of developing, and at the same time closer to finding a job. During the upcoming years developers are expected to have guaranteed jobs, based on the high demand both in Greece and worldwide. The Academy Programs requires minimum experience in programming and basic computer knowledge.

PROGRAMMING WITH PYTHON

90 HOURS

With this program split in two parts (courses), starting from an entry level introduction, with little to no prior programming experience required other than computer literacy, students can learn the basics of programming in python. This is done using a coding-bootcamp approach, with more than 80% of the course being handson practical work coached by some of the most experienced instructors.

The programming enthusiast will exit the combination of two sub-programs as a junior python developer, that will be able to deliver small to mid-complexity applications, participate in development teams or further experiment with the toolset provided. Moreover, a publicly available project perteam will be committed in a relevant repository (github repo) to act as tangible proof enriching the students CV.

The market can absorb such candidates in various junior software engineering positions and/or data scientists provided that Python is the backbone of many data analytics activities.

The program is taught in 2 courses and lasts for approximately 4 months (90 hours). It focuses on practical and hands-on sessions using numerous software tools.

COURSE 1: INTRODUCTION TO PROGRAMMING WITH PYTHON

COURSE 2: ADVANCED TOPICS IN PYTHON

FULL STACK DEVELOPER

180 HOURS

Full Stack Developers are able to develop software packages and web applications that cover all layers of development. They have the knowledge and experience to understand an idea / project and to transform it into a final product.

This program aims to familiarize students with basic programming concepts as well as with the development of databases and their connection with applications. It helps students obtain experience in the design and development of front- end and back-end web applications, as well as in the development of complete web applications in middleware layer.

Students create their own portfolio of applications and after completing the program they can claim junior developer and android developer positions in any company. Within the program, they familiarize themselves with programming languages, design and development of web applications in regards to front-end and middleware (HTML5, CSS3, javascript, jquery, responsive design), as well as with the design, administration and linking of data bases (MySQL,Tomcat, Wildfly). They learn Java programming by professional instructors and develop Android applications using Java and Android studio. They also develop essential tools for the architecture, development, and promotion of their Android apps as well as the Google Play Store registration procedure.

The program is taught in 3 courses and lasts for a full academic year (180 hours). It focuses on practical and hands-on sessions using numerous software tools.

COURSE 1: JAVA ESSENTIALS

COURSE 2: BUILDING MOBILE APPLICATIONS FOR ANDROID

COURSE 3: BUILDING WEB APPLICATIONSFULL STACK DEVELOPER

APPLE PROFESSIONAL ACADEMY

Specially designed programs that provide superior training to Apple customers, from novice users to seasoned professionals.

The Hellenic American Lifelong Learning center delivers Apple training on macOS, pro applications and other key Apple technologies. The comprehensive curriculum addresses a broad range of technical proficiencies whether you’re a first-time Mac user, an IT or creative professional, or a service technician.

INTRODUCTION TO MACOS

Introduction to macOS, is an 8-hour course designed for those new to the operating system and need to obtain the skills to support other macOS users. It is ideal for entry level IT personnel in businesses that use macOS systems for general productivity or creative design, service technicians who support macOS customers, and technical coordinators or power users who manage networks of macOS systems for their organization—such as teachers and technology specialists who manage a classroom network or computer labs.

MACOS HELPDESK SUPPORT

macOS HelpDesk Support is a 32-hour, handson course that provides an in-depth exploration of troubleshooting on macOS. The course is designed to give you a tour of the breadth of functionality of macOS and the best methods for effectively supporting users of macOS systems. The course is a combination of lectures and hands-on case study exercises that provide practical real-world experience.

All of us here at HAEC Technology Training will be happy to discuss your needs, make the best possible offer and proposal for your company and provide you with all the necessary information you need to decide which course is right for you.

HAEC LIFELONG LEARNING | TECHNOLOGY TRAINING

22 Massalias st, 10680 Athens

Email: it@haec.gr

Web: https://www.haec.gr/en/lifelonglearning/technology-training

Leta Christodoulou

Director of Technology Training and Professional Development Programs

Tel. +30 2103680966

Email: lchristodoulou@haec.gr

Anna Noifeld

Technology Training Coordinator

Tel. +30 2103680912

Email: anoifeld@haec.gr

Athina Skevi

Administrative Assistant

Tel. +30 2103680952

Email: askevi@haec.gr

The Lifelong Learning Center of the Hellenic American Union – ΕΑΕ (HAU) KDVM – operates under license from the General Secretariat for Vocational Education, Training, Lifelong Learning and Youth of the Greek Ministry of Education Religious Affairs and Sports.

Massalias 22, 10680 Athens, Tel.: +30 210 3680900, Fax: + 30 212 2222629, Email: training@hau.gr www.hau.gr