PROFESSIONAL TRAINING Catalogue 2023

PROFESSIONAL

TRAINING

Expertise MATTERS

Learn | Create | Transform

FUTURE PROOF YOUR CAREER

There are many metaphors to talk about the pandemic, but when I think of business leaders, two come to mind.

Some C-suite executives—though not so many CHROs, I suspect—see the COVID-19 health crisis as a disruptive parenthesis that opened in the life of company. Like all of us, they witnessed how the crisis forced massive shifts in operations and staff deployment and realigned (short-term) priorities. But as the pandemic ebbs, they are expecting the parenthesis to close soon so that the company can move forward on more familiar, if slightly altered paths.

There are other executives, however, who see the pandemic as a transformative moment, a window on what the world of work will be like in the coming years. I am one of them. For us, the growth in virtual customer interaction and remote working was not only a necessary response to the pandemic but also a pivotal reframing that will continue to shape our businesses and workplaces. This is the new normal in a postpandemic world.

Even before the pandemic, our workplace at Hellenic American Union was less defined by the jobs mapped on the organizational chart than by the specific skill sets which employees have. This proved crucial during the pandemic, because it enabled us—and I imagine, many of you—to combine and quickly deploy these skills sets in cross-functional teams to solve new tasks and problems. The challenge is to ensure that these skills now evolve fast enough to keep pace with the rapid changes in the external environment.

Our goal—and I hope yours as well—is how to use technology, analytics, and microlearning to consolidate and broaden employees’ skills in light of these new demands and future needs. To build the HR capabilities that will help differentiate our company from competitors and allow it to thrive.

The key to ensuring that these skills are renewed and remain relevant is focused, results-oriented training. But it’s only one piece. Training is much more effective when it’s not a one-off event, confined to the classroom or isolated from the employee’s broader professional development. Training becomes a powerful transformer of value when employees can try out “in the field” what they learn in the class (virtual or real)—and when the workshop or seminar forms part of the employee’s longer-term competency pathway. Both are needed—practical application and continuity.

As you browse the catalog, you’ll notice that the seminars have been created with these concerns in mind. First, they are all designed to enable participants to immediately use what they have learned in class in their work. Second, many of the seminars, while stand-alone courses, are also components of larger professional development pathways or certification bundles.

If yours is already one of the 800+ companies who have supported their employees’ professional development through our seminars, I look forward to renewing our cooperation this year as well. And if it is not, I hope you will join us soon.

Vicky Branika Chief Executive Officer

WHAT OUR CLIENTS SAY ABOUT US

The speaker is excellent, with a comprehensive knowledge of the subject that adapted the presentation to the real needs of the group.Senior Officer, Piraeus Bank

This course was very useful, interesting, and extremely helpful. Hoping to meet again and participate to another session. Director of Internal Audit, Goody’s Everest Group of Companies

It was very interesting and substantial; it gave a lot of food for thought and new digital tools. Marketing & Sales Consultant

The program fully met my requirements both in terms of content and mode of transmission by the rapporteur. Senior Officer, Piraeus Bank

Totally fun and constructive. Tax Advisor, Mazars

Very useful. It gave me a lot of insights to help me self reflect on my experiences and gave a new perspective in thinking differently in my everyday work and personal goals. Marketing executive, Pharmaserve Lilly

Unique program, during which we felt very proud seeing what the team of Epicentre ActionAid Hellas managed to accomplish and the knowledge they acquired in such a short time! The trainers exercised not only their professionalism and deep knowledge on the subject, but also their sincere love for what they do, strengthening the team with personal interest at all times. Skills & Career Development Specialist, ActionAid Hellas

GET IN TOUCH... Our Yearly Training Plan

Is Your Company Ready for the Coming Talent Crunch?

Eleni Tsirigoti, PMP Director of

Professional Training & Development Programs

Companies worry about their competitors developing market advantages or product innovations. But they should be just as concerned about their competitors’ ability to deliver a better working environment, clearer paths for career advancement, and more opportunities for professional development.

Randstad’s “Employer Brand Research 2021” found that career progression continues to be an important driver among employees. In fact, the #1 reason why employees left their old job during the year—9% in Greece did so the past year and another 1 in 5 are thinking of doing so— was the lack of opportunities for advancement. And half of all knowledge workers say that good training prospects are important when choosing a future employer.

Employees like these, the ones who are thinking of leaving the company for better career prospects and opportunities for professional development, are arguably the ones you most want to keep: motivated, agile, life-long learners. The ones who become restless when they feel they’ve reached their capacity and have learned all they can.

Many business leaders have started to take note. Recent research from Deloitte suggests that the issues of “retention and engagement” have risen to No. 2 in the minds of business leaders (after building leadership).

Professional development training plays a key role in helping high-performing employees learn skills that will benefit them in their current roles and enable them to move into positions where they are needed more. It helps companies build a pipeline of talent and develop better managers and future leaders.

A win-win situation for the firm and the employee: research by Deloitte has found that organizations with a strong learning culture are 92% more likely to develop novel processes, and have 30-50% higher retention rates. Your firm already spends resources on protecting its valuable assets. It almost certainly invests in information security to safeguard knowledge resources. It spends money on data analytics to leverage insights from customer data. It devotes marketing—and legal—resources to strengthening and protecting brand equity and proprietary knowledge. But is your company doing enough to protect an equally valuable asset—the people who work for it?

Our training catalog this year offers a great variety of opportunities to invest in workforce development, with flexibly designed seminars and workshops in high-in-demand topics and trending skills.

Act now and invest in yourself as well as in your team’s growth.

Tel. 210-3680907

Email: etsirigoti@hau.gr

TRAINING UPON REQUEST

Learn at your own time and pace

Design thinking

↘ DESIGN THINKING PRINCIPLES AND TECHNIQUES

ESG | Risk Management

↘ ESG ESSENTIALS

↘ CORPORATE GOVERNANCE

↘ OPERATIONAL RISK & RESILIENCE

Project Management

↘ EXPLORE MS PROJECT

↘ ADVANCED PROJECT MANAGEMENT

↘ LEADING VIRTUAL TEAMS

↘ PROJECT RISK MANAGEMENT

Business English

↘ BUSINESS ENGLISH FOR YOUR COMPANY (IN-HOUSE TRAINING)

↘ INTRODUCTIONS AND SMALL TALK

↘ THE LANGUAGE OF MEETINGS

↘ THE LANGUAGE OF PRESENTATIONS

↘ DIPLOMACY IN ENGLISH

↘ THE LANGUAGE OF NEGOTIATIONS

↘ TELEPHONE COMMUNICATION

Digital Marketing

↘ DIGITAL MARKETING STRATEGIES

↘ CERTIFICATE IN DIGITAL MARKETING

↘ GROWTH MARKETING ACADEMY

↘ SEO ACADEMY

↘ CONTENT MARKETING ACADEMY

SCHEDULED TRAINING

Select the right solution for you or your corporate team

THE HAU FACILITIES & INFRASTRUCTURE

THE FACILITIES OF THE HELLENIC AMERICAN UNION ARE SUITABLE FOR ANY KIND OF LARGE OR SMALL-SCALE EVENT, SUCH AS CONFERENCES, SEMINARS, PRESENTATIONS AND MEETINGS.

They combine flexible venues, excellent organization, a friendly environment and full services (secretarial support, audio visual equipment, interpretation, catering).

HELLENIC AMERICAN UNION FACILITIES INCLUDE

/ classrooms / computer labs / galleries / conference rooms

EQUIPMENT

↘ Wireless access for conferences and seminars (300 Mbps)

↘ Broadband Internet (300 Mbps)

↘ Live streaming with high-definition cameras

↘ VoIP technology

↘ Interpretation facilities in the main conference hall (Auditorium)

↘ Video-conference equipment

IN HOUSE SOLUTIONS IS INVEST IN YOUR PEOPLE. BOOST PRODUCTIVITY.

Our wide range of courses includes options for leadership development, digital marketing, project management, risk management and people skills, ensuring that everyone in your team can find a program that meets their needs. Our experienced trainers will work with you to create a customized training plan that aligns with your business goals and objectives. And, with online and in-house delivery, you’ll save on travel and accommodation expenses.

50+

110+ 400+ 750+

TRAINING SOLUTIONS OFFERED YEARLY faculty members staff members trained yearly

learning hours

CHOOSE FROM OUR STANDARD COURSES TRAINING DELIVERY

Select a course from our open enrolment offerings and customize it to address your organization’s training needs.

Business English

Project Management

Digital Marketing

Leadership Communications

Risk Management

Productivity skills

IT Skills

ESG Trainings

Design Thinking

Shipping

Exports

CERTIFICATIONS

Certify your employees with internationally recognized professional certifications.

Certification programs offered in:

Project Management:

- PMP

- CAPM - PM2

- PfM2

IT Security & Audit:

- CISA

- CISM

- CGEIT

- CRISC

- Cybersecurity Certifications

Digital Marketing:

- OMCA

- Google Certifications

Law: - TOLES

Instructor-led in class or online delivered training programs

1:1 sessions

Blended learning

The Blackboard e-learning platform: We use Blackboard, a top e-learning platform used by thousands of Universities and learning institutions all over the world, providing an upbeat learning experience.

TESTIMONIALS

‘’Very useful course. It makes you self-reflect on your experiences and help you change the way you act towards your personal goals.’’

Sales executive, Pharmaserve Lilly

‘’This training promotes structured thinking in everyday work”

Corporate Quality & Safety Manager, Athens International Airport

‘’The program fully met my expectations! ‘’ Associate Account Strategist, Google-Uk

TAILOR-MADE TRAINING COURSES

You can design the course that will satisfy your exact business requirements with our professional trainers.

DESIGN THINKING DT

Understanding the process and how to apply it.

APPRECIATE WHY DESIGN THINKING HAS BECOME THE GO-TO METHODOLOGY FOR INNOVATION ACROSS INDUSTRIES, AND LEARN HOW TO APPLY IT ACCORDING TO SPECIFIC ORGANISATIONAL NEEDS.

Design thinking is a problem-solving approach that involves researching, brainstorming, and testing ideas in order to come up with creative solutions to problems. It's called "design thinking" because it's often used by designers to come up with new product or service ideas, but it can be applied to many different fields and industries. The typical steps in the design thinking process are:

1. Defining the problem and conducting research to gain a deep understanding of the needs and challenges of the people who will be using the solution.

2. Generating a large number of potential solutions through brainstorming and collaboration.

3. Selecting the most promising ideas and creating prototypes or models to test them.

4. Gathering feedback on the prototypes and using that feedback to improve the designs.

5. Refining the designs and testing them again until a final solution is reached.

PRINCIPLES & PRACTICE OF DESIGN THINKING

A Design Thinking Workshop for Innovation in Practice

18 hours - ONLINE

The Design Thinking Workshop is offered in co-operation with Global Business Management Consultants (GBMC) offering a comprehensive introduction to the principles and practice of design thinking for services, processes, and products.

THE WORKSHOP

Tim Brown, Executive Chair of IDEO, states that “Design Thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

This hands-on course will guide participants through the entire process, from understanding a stakeholder group, discovering a need, and creating a solution to address it – whether it be a process, a service, a product, or an application. Participants will discover their own personal DNA through the CliftonStrengths assessment, do research, create insights, and prototype and test solutions. Design Thinking Principles are immediately followed by direct hands-on applications, research and prototyping in the field, and facilitator-led coaching throughout the workshop.

Participants will learn practical techniques using the GROW model to take back to their workplace, including research methods, synthesis approaches, user journey mapping, rapid ideation, and prototyping approaches.

By the end of the workshop, participants will be ready to apply this knowledge to their own work and become ambassadors of fast-paced change inside your organisation. Participants will walk away with a complete approach for human-centric innovation and a certificate from GBMC.

WHO SHOULD ATTEND

Anyone responsible for creating or delivering products and services, understanding customers and users and improving their experience, or managing such a process. The course is particularly suited for multidisciplinary project teams working towards a common goal, and we encourage teams to join as a group to acquire fluency in a new shared language and methodology.

Enthusiastic past participants have included professionals from product, marketing, HR, usability, front-end development, and designers of all kinds.

Due to the small workshop size, we are able to give a lot of individual attention and support to all participants and have time to go in-depth when needed.

Day 1: Preparation & Research

Introduction to design thinking; field research tools & techniques

Discovering your DNA through CliftonStrengths Assessment

Day 2: Synthesis & Concepts

Adopting the Seven Design Thinking Mindsets

Empathy at Works – Creating an Engaging Design Thinking Culture

Day 3: Testing & Takeaways

Apply Design Thinking through the GROW Model

GROW Practices and Design Thinking Outcome

Gallup Clifton Strengths Assessment

As part of the pre-workshop preparation, every participant will be issued with a code to participate in an online CliftonStrengths Assessment (CSA) to understand the respective participants’ DNA (aka) talents and strengths reports. This is a critical step to the Design Thinking adoption and engagement. By understanding each person's mindset DNA, it will enable improvements to engagement with stakeholders, and quality of work life practices.

CONTENT GROW MODEL:

The GROW acronym stands for G: Goals, R: Reality, O: Options and W: Will. The GROW Model is a coaching, problem solving and synergetic tool, created by Sir John Whitmore and his team in the late 1980s. This model helps people identify personal goals and achieve them through a synergetic approach. Applied in Design Thinking, GROW model helps us understand what is our real goal, our inner desire, and strengthens our commitment to find the solution. This approach boosts self confidence, self-motivation, productivity and the sense of self fulfilment. All these behaviours are critical in the Design Thinking journey.

Instructor: Dr. Sherman Ong, Director & Principal Consultant, Asia Operations, Global Business Management Consultants, Certified Design Thinking Trainer, Gallup Certified Strengths Coach. Dr. Ong has an extensive business experience across several industry sectors, namely, High Technology Aerospace and Defense, Manufacturing, ICT, Public Healthcare, Education. Dr. Ong is also an Academic Advisor for doctoral candidates at the University of Southern Queensland, Australia; and an external examiner for doctoral theses for Doctor of Professional Studies degree programme.

RM

RISK MANAGEMENT

OUR PARTNERS

Programs offered in cooperation with Banking Risk Training (BRT), a consultancy company headquarted in the UK which offers a variety of courses designed to help participants gain an overview of the field, advance their knowledge and learn tools that can be implemented in their day-to-day tasks, as well as programs that focus on exam preparation for an official GARP certification.

Banking Risk Training (BRT) was formed in 2014 by former BOD members of the Global Association of Risk Professionals in London. BRT has a number of associate trainers who have experience delivering training courses for a variety of clients, which include the EBRD, FCA, EIB, HSBC, IFC/World Bank, European Fund for Stability, central banks, professional bodies, and banking institutes and associations.

OPERATIONAL RISK & RESILIENCE SMEs LENDING

16 HOURS - ONLINE

How to make Operational Risk value-added today.

Understand the fundamentals of operational risk and resilience and how they are managed. This course provides a comprehensive overview of risk identification and assessment, techniques for mitigating and managing potential issues, and the process for monitoring and reporting. It also covers current regulations in this field.

16 HOURS - ONLINE

This 16 hour workshop covers the international principles of lending techniques for SMEs. These are both exciting and challenging times for the SMEs and the commercial banking sector. The industry continues to grow strongly with the emerging markets, creating a steady demand for credit.

This course offers an opportunity for staff engaged in private banking and private wealth management to equip themselves with the skills to formulate innovative strategies, improve their customer relationships and effectively manage their clients’ wealth.

WHO SHOULD ATTEND WHO SHOULD ATTEND LEARNING OUTCOMES LEARNING OUTCOMES

Operational risk managers, financial risk managers, auditors.

Risk managers, credit analysts, middle and back office credit risk personnel, regulators, auditors, inspectors.

Understand the major operational risk challenges, given the post Covid-19 environment

Detail mitigation techniques to reduce the likelihood and impact of operational risks

Analyze scenarios to make them relevant given current regulations and market restrictions

Review industry sound practices for risk control self-assessments and understand the changes that will be needed.

CONTENT

What does operational risk really mean and why does it matter

Drivers of operational risk management

Operational risk management activities

The operational risk framework, challenges, case studies

Risk identification and assessment

Loss data

Building scenario analysis and stress testing

Mitigating operational risk

Operational resilience

Operational risk monitoring and reporting

Issues in practices

Banking developments and their impact on operational risk

Recognize risk types in the analysis of lending

Use technology as a tool in the assessment process

Adopt a structured approach to lending appraisal

Recognize credit culture and standards

Apply general principles of lending and appraise different types of borrowers

Calculate cash flows and structure appropriate facilities

Take suitable security and understand its implications

Recognize other lending options

CONTENT

Lending principles: credit risk in context, technology vs tradition, credit standards

Personal lending

Corporate lending

Special types of borrowers

Different types of lending: factoring, leasing, project finance, controlling the portfolio, securitization, disintermediation

GOVERNANCE OPERATING MODELS FOR FINANCIAL INSTITUTIONS

16 HOURS - ONLINE

This seminar provides corporate governance best practices in the composition of board and committees, firm culture and diversity. It will also provide delegates with an overview of the senior manager’s regime (SMR).

WHO SHOULD ATTEND

C-Level executives, Operations Managers, ESG executives and board members. No prior experience of banks is required as this course first covers the basics before moving on to more advanced topics.

LEARNING OUTCOMES

Understand the basis of legal and regulatory background for governance, the nomination process and independence criteria for board membership, board meeting practices and the role of the chairman

Understanding the scope and responsibilities of the audit and risk committees, regulatory reporting, the interaction with the board and risk function, the regulatory framework for remuneration policy and the "say on pay" principle

Understand the organization design and reporting structure, the roles and responsibilities of different parties, the decision-making process and delegation, and the risk approval framework

Familiarize with effective committee processes and performance management and incentive alignment

Assess the effectiveness of governance and understand the relationship between governance and culture

CONTENT

Legal/Regulatory and Corporate Background for Governance

The Board in Practice

The Board Committees - Risk

The Board Committees– People and Pay Governance Operating Model

Assessing the Effectiveness of the Governance Board Priorities for 2023

Governance Issues Through Case Discussion

Discuss three cases of governance issues at Board/ executive level and look at how best practices could have helped mitigating the issues: Wells Fargo, Danske Bank, Deutsche Bank

ESG FINANCE

16 HOURS - ONLINE

Learn about the relevant regulatory framework and the benefits of integrating ESG into business activities. The course will also cover best practices for enhancing the sustainability performance of businesses.

LEARNING OUTCOMES

Understand responsible banking

Define sustainable principles & ESG basics

Recognize the impact on banks (capital, reputation risks and the economy)

Access to on-lending funds for sustainable projects and clients

Set new credit policies and procedures

Assess credit risk and internal rating

Understand ESG requirements and ratings

WHO SHOULD ATTEND

Corporate Governance C-Level executives, Board members, ESG specialists, Operational Managers, Risk Managers, CFOs

CONTENT

Key changes on the global sustainability agenda, priorities of key stakeholders and policymakers

Key outcomes of Climate COP27, Biodiversity COP15

Rising S in ESG: Post-covid implications

Update on sustainable finance regulation

Key transition risks and transition pathways for leading GHG emitting sectors

Integration: high expectations on Climate products

Finance for Biodiversity

Social issues – the importance of S in ESG

Tax – the next Governance priority, tax fairness and transparency

Financial impact of OECD agreement

ESG and compliance

Assessing the impact of new ESG regulation on corporate and financial institutions

Identify ESG risks and assess financially material impacts

Sustainable investing: ESG investment portfolios

ESG FAMILIARIZATION WORKSHOP

16 HOURS - ONLINE

This 16-hour seminar will familiarize executives responsible for Corporate Governance, Sustainability and CSR strategies on the principles of "Green" economy and financing providing practical guidelines on ESG KPIs and reporting.

LEARNING OUTCOMES

Understand the basic principles of corporate sustainability and how they relate to environmental, social and governance functions

Learn key ESG indicators and how they are used to evaluate sustainability

Familiarise yourself with the compliance requirements in terms of ESG reporting

Understand how to incorporate ESG criteria into finance

Understand how financial institutions are incorporating ESG criteria into their financing activities

WHO SHOULD ATTEND

CFOs, Corporate Governance executives, Quality Assurance Executives and consultants, Risk Managers

CONTENT

The universal Framework of Sustainability and Circular Economy

The evolution of ESG

Relevant Standards (ISO 26000) and reporting templates (GRI-G4/ SASB, AA1000) and Guidelines

Linking ESG with the UN SDGs

Risk forecasting and mitigation

Materiality Analysis, materiality mapping, prioritization of initiatives

KPIs. ESG Questionnaire

Taxonomy elements and regulations

How to start an ESG reporting project: Initiatives, Metrics, Targets

Building an SDG Strategy

Instructor: Anthony Spanos, Authorized EFQM international Trainer, Quality Assurance & Sustainability Expert

19/96

CENTER OF EXCELLENCE IN PROJECT MANAGEMENT PM

• IMPROVED EFFICIENCY AND PRODUCTIVITY

• BETTER RISK MANAGEMENT

• INCREASED COMPETITIVENESS

• ENHANCED CAREER OPPORTUNITIES

• IMPROVED TEAM COLLABORATION

• BETTER RESOURCE ALLOCATION

• SUSTAINABILITY & GROWTH

Our experienced instructors will provide hands-on guidance and support to help you apply what you've learned to real-world projects. You'll also have the opportunity to network with other professionals and build valuable connections in the field.

Project Management training and development since 1998.

1. According to the Project Management Institute (PMI), project management is a $6.6 trillion industry and is expected to grow by more than $15 trillion in the next decade.

2. The PMI's 2021 Pulse of the Profession report found that organizations that adopt a formal project management approach are more successful in meeting their objectives and delivering projects within budget and on time.

3. The report also found that organizations with a strong project management culture were twice as likely to meet their project goals as those with a weak project management culture.

4. Another study found that companies with strong project management practices experienced a 30% increase in profitability compared to those with weak project management practices.

5. A survey conducted by the PMI found that project management certification holders earn on average 20% more than those without certification.

Project Management is the key to unlocking the full potential of your team and organization.

Learn project management principles, tools & techniques

Learn how to manage your projects from start to finish

Enter a new project management role

Integrate project management throughout your organization

Optimize your project management strategy

GET CERTIFIED

Certify your skills and experience

Trainings with:

80% practice

20% theory

Experienced instructors and certified trainers

Certification courses: more than 2500+ PMPs in 45+ countries

Real world success stories

Case studies from across all industries

Instructor-led online and in-class trainings

Specialization courses

LEARN FROM THE BEST

Global Business Management Consultants

Our strategic project management training partners average 30 years of project management experience:

serving more than 50 countries, in 14 languages working with leading organizations and with Forbes' 50 top companies

offering a diverse training portfolio

they are a PMI Authorized Training Partner instructors are certified and PMI Accredited Trainers

PM² Alliance

The not-for-profit organization that promotes PM² Methodology, a Project Management Methodology developed by the European Commission, and PM2 Certifications.

THE ART OF PROJECT MANAGEMENT® EXPLORE

24 HOURS - 24 PDUS INCLASS & ONLINE OFFERINGS

Are you in a new project management role? Do you manage projects? Do you want to make your project-related work more efficient?

This course goes beyond project management standards and methodologies and focuses on what works in practice. Get day to day tools and techniques to help you manage projects and project teams more efficiently. You will learn how to make good project plans, identify and manage project risks, monitor and control your project and communicate effectively across the team and to project stakeholders.

WHO SHOULD ATTEND

This course is ideal for those just getting into project management, experienced project managers and technical specialists who wish to refresh their project management skills and for business and functional managers of all commercial and industry sectors.

CONTENT

The Project Management Method

The project-based company Management functions, roles, responsibilities, culture, values and client expectations

Five basic project planning elements and behaviors

Work Breakdown Structures (WBS)

Statement of Work (SOW)

Project organizational structures, System Development Life Cycle

Scheduling and budgeting

GANTT charts, ADM/PDM/PERT techniques

Critical Path Method

Performance baselines and budgeting

Allocating resources

The Project Execution Plan

Organization and staffing

Responsibilities and network of alliances

Leading without authority

Project Offices and co-located teams

Effects of culture on effectiveness

Risk management techniques

Project control techniques

Reporting

Closing a project

Special leadership skills for managing project teams

Communication planning

MS PROJECT

OFFERED EVERY 3 MONTHS, CHECK OUR WEBSITE FOR DATES "EARN 8 PDUS"

Get rid of .xls and time-consuming spreadsheets. Get into MS Project and use this powerful tool to build and track project schedules with precision.

You will work on your own PC to become familiar with menus, views and reports, by inputting example project data. All solutions are provided by the instructor but discovered by the participants on their own.

WHO SHOULD ATTEND

Project managers, project schedulers and planners, program managers, PMO managers. Experience in project management is not mandatory, but it is strongly recommended.

CONTENT

What’s new in the current MS Office Project version Planning a Project: WBS, PDM networks, Gantt Charts

Tasks and resources

Optimizing schedules

Dealing with multiple projects

Project monitoring and controls

Tracking and evaluating performance

Variances

Reports

PREREQUISITES

We strongly recommend participants to attend one of our core project management courses in order to understand what data a project manager should look for before entering numbers and tasks into the software. However, a person with limited project management experience could also attend this course, since all workshops include a brief introduction part which helps to justify data input according to project management principles.

CERTIFICATIONS PM

PMP® CERTIFICATION TEST PREP COURSE

ONLINE - 35 HOURS

35 PDUS

The Project Management Professional (PMP®) certification, with more than 1 mil. certified professionals all over the world, is considered one of the most wellknown project management designations. PMP® is offered by the Project Management Institute (PMI®), one of the world’s largest professional membership associations for project management.

This course prepares you to pass the PMP® exam by reminding you of what you know, filling you in on what you don’t know, and putting everything into the appropriate exam context.

PMP certification is based on PMI’s recently updated learning resources and guides that includes “A Guide to the Project Management Body of Knowledge, (PMBOK® Guide, Seventh Edition)”.

This course is offered by Global Business Management Consultants. GBMC is an Authorized Training Partner of the Project Management Institute and whose Trainers are Authorized Training Providers.

WHAT IS INCLUDED

35 hrs, instructor-led training

Course structure and content aligned with the new PMP exam

PMI’s designated training material included

Certified, PMI Accredited Trainers

More than 500 sample test questions and 4 simulation tests

PMI exam application assistance

35 PDUs

WHO SHOULD ATTEND

This course is designed for project managers and team leaders who have met PMI qualifications and need to prepare to take the PMP® exam. Other project personnel and functional managers who work with projects will benefit from a better understanding of how their functional responsibilities fit into the total project management task.

CONTENT

Introduction to the PMP Exam

Creating a high-performing team

Starting the project

Doing the work

Keeping the team on track

Keeping the business in mind

PMP exam logistics

INSTRUCTOR

George Merguerian, PMP, Director, Global Business Management Consultants, PMI Authorized Training Instructor

PM2 METHODOLOGY AND CERTIFICATIONS

The PM² methodology (read P-M-squared) is a project management methodology developed, supported, and employed by the European Commission.

It is a simple and easy-to-use methodology that combines well-known best practices derived from the experience of European Institutions in managing thousands of programmes, projects and grants (EU Grants). It is available to the general public in the form of the “PM² Guide—Open Edition”.

It is also used by numerous European institutions, as well as large and smaller organizations in the private sector.

PM2 Certifications are administered by PM² Alliance.

PM2 ESSENTIALS AGILE PM2 ESSENTIAL

16 HOURS, 16 PDUS

Get a thorough introduction to the PM² Methodology along with an overview of all the core PM² elements and plans. The course includes several exercises and workshops on core project management tools, techniques and key PM² templates.

WHO SHOULD ATTEND

This seminar is designed for project team members or project managers who would like to learn more about the PM² project management methodology and adopt an easy-to-use project methodology for their organization or projects. Prior experience in project management or working in projects is useful but not required. This seminar is also ideal for those who want to work for EU funded projects and companies who are collaborating with the EC.

CONTENT

Introduction to projects, programs, portfolios and PM methodologies

The PM² focus on outputs, outcomes and business implementation

The PM² Governance model and its roles & responsibilities

The PM² mindsets and professional virtues

The PM² Project lifecycle - Initiating, Planning, Executing, Monitor & Control, Closing PM² management processes, key tools, core techniques

Key PM² templates - the Business Case, Project Charter, Project Handbook and Project Work Plan templates

The four PM² Logs and the Stakeholder Matrix Workshops focused on PM² templates PM² tips and tricks

Completing this course, you will be able to take the PM²Essentials exam.

In association with PM² Foundation

16 HOURS, 16 PDUS

This 16-hour Agile Project Management workshop is designed to help you incorporate agile practices into your projects, based on the Agile PM² Model.

WHO SHOULD ATTEND

This seminar is designed for project team members or project managers who are involved in Agile projects and would like to learn more about Agile, extend and enhance their knowledge of project management with Agile practices.

This seminar is also ideal for those who want to work for EU funded projects and companies who are collaborating with the EC.

CONTENT

Overview of the PM² Methodology

The Agile PM² Model

The Agile PM² Roles & Responsibilities

High performance Agile teams

Agile planning

The Scrum method and core Agile tools and practices:

- Iteration and release planning

- Team coordination and daily stand-ups

- Work estimation and prioritization

- Iteration reviews and retrospectives

- Progress tracking and reporting

Implement Agile approaches in your organization

Agile PM² tips and tricks

In-class practice quizzes

Prerequisites

Prior experience in agile, project management or working in projects is useful but not required. Participating in the PM² Essentials training is highly recommended to get familiar with the PM² Methodology before going into the Agile PM² Model.

Completing this course you will be able to take the Agile PM² Essentials exam.

PROJECT PORTFOLIO MANAGEMENT MASTERCLASS (PFM2)

In this Portfolio Management intensive seminar we will elaborate on Key Portfolio Management Concepts, Processes and management activities based on a Process Model, explain portfolio Governance and Artefacts, and present a set of effective portfolio Mindsets.

The masterclass provides a complete and holistic Portfolio Management Methodology (PfM²) which is based on the European Commission’s PM² Suite of Methodologies and was developed to help Functional and Matrix Organisations establish a management framework for the effective management of their organisational portfolios.

WHO SHOULD ATTEND

Project Portfolio Managers, PMO Office Staff, Programme Managers, Project Managers and Senior Level Executives, Project and Portfolio Management Consultants and anyone who is interested in learning more about Portfolio Management

CONTENT

Essentials of Portfolio Management and connection to Project and Programme Management

The Role of the Portfolio (Support) Office (PfO)

Initiating a Portfolio (the Portfolio Handbook)

Governance – Portfolio Roles & Responsibilities

Portfolio Management Processes

Portfolio Reporting (the Portfolio Composition & Analysis Report)

Establishing and selling the Case for Portfolio Management

The PfM² Portfolio Management Certification

In association with PM² Foundation

COST ESTIMATING TOOLS & TECHNIQUES

This 8 hour workshop covers all aspects of a project’s costs and controlling techniques. You will cover topics such as cost estimation models, risk analysis, earned value management. You will also learn how to use cost estimation tools to create budgets, monitor project costs, and control project expenses.

WHO SHOULD ATTEND

Project Managers, team members, finance executives, risk managers, who wish to learn about cost estimation and control techniques.

CONTENT

The triple constraints of a Project

How to estimate costs of the project

Earned Value Management and other techniques to control projects costs

Burndown charts

Performance Baselines and other techniques

Workshops

THE ART OF MANAGING CHANGE THROUGH PROJECTS

16 HOURS – 16 PDUS ONSITE

This course introduces Organizational Change from the perspective and context of Projects and Project Management. It presents an overview of the dynamics and challenges required to ensure that project deliverables are successfully integrated into the organization.

This workshop will enable you to:

Understand the nature of organizational change

Identify strategies of change and how to communicate them

Identify enables and obstacles

Understand group dynamics in the change

Explore sources of resistance to change

Lead people to change

Identify and support change agents and how bet to use them to facilitate your change process

Start planning and implementing the change management process

WHO SHOULD ATTEND

Managers and C-Level executives who need to implement a project’s results in their organization and need to institute change in processes and behaviors.

CONTENT

Overview of Change Management

Effective Change Management models

The Change Case – introduction

Establishing urgency

The Guiding Team

Communicating the Change Vision

Empowering action

Short term wins

Mobilizing for more change

Sticking to the change

PM PROJECT MANAGEMENT

IN-HOUSE TRAINING SOLUTIONS

Your organization and your projects have unique processes and requirements that need to be addressed when you need to improve your people’s project management skills

OUR TEAM WORKS WITH YOU TO CREATE TRAINING SOLUTIONS THAT WILL BE A VALUABLE INVESTMENT AND WILL DRIVE IMPROVED PERFORMANCE AND RESULTS.

ADVANCED PROJECT MANAGEMENT LEADING VIRTUAL TEAMS

16 HOURS,

16 PDUS

Go deeper into critical project management areas and evaluate your own professional practice in light of current best practices. The seminar covers topics such as Quantitative Risk Analysis, Quality and con- trol, Earned Value Management and Earned Schedule, Procurement Management, Situational Leadership, exploiting and managing lessons learned from projects.

WHO SHOULD ATTEND

Experienced project managers who want to strength- en their ability to manage risk, scheduling, quality and control, procurement and people working on teams, across increasingly complex projects.

8 HOURS, 8 PDUS

This seminar introduces a new team model to increase organizational and project management efficiency. The model focuses on concepts of multi-cultural management concepts and techniques for managing virtual teams. We discuss challenges project managers deal with in leading virtual teams, how to build the virtual team and establish trust. We delve into establishing operating guidelines for virtual teams and leveraging communication strategies. We also focus on managing cultural diversity and estab- lishing criteria and KPIs for high performance teams.

WHO SHOULD ATTEND

This course is designed for project managers who are about to face the challenge or are already building and leading virtual project teams in any business sector.

PROJECT RISK MANAGEMENT

16 HOURS,

16 PDUS

Projects are inherently risky ventures. Learn how risk is identified, assessed and minimized in the project planning phase.

WHO SHOULD ATTEND

Project managers and team members, senior project managers, risk managers, consultants.

Develop the mindset & the toolset to master Digital Marketing

1500+

PARTICIPANTS TO DATE

Grow your career. Grow your business.

350+

Learn essential digital marketing strategies, tools and tactics to make a solid career shift towards digital marketing.

Study online and or in-class with top-tier executives and digital marketing experts from world-known brands, social media, digital publishers and digital agencies.

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COMPANIES

Get certified with the Certificate in Digital Marketing powered by the Hellenic American University and prepare for the OMCA professional certification.

CAREER ADVANCEMENT EVENTS

A complete series of specialized programs, taught by a diverse team of 25+ expert practitioners. OMCA professional certification.

OUR ASSOCIATES & FACULTY

We work with leading digital agencies and digital publishers in the Greek market as well as experienced digital marketing managers in large firms.

OUR TRAINING PROGRAMS TESTIMONIALS

Certificate in Digital Marketing

140+ hours of instruction that cover all core aspects of digital marketing and lead to your capstone project and OMCA certification.

Growth Hacking Academy

A unique 54-hour program for professionals who want to dig deeper into the technical aspects of marketing and learn innovative strategies and techniques for rapid company growth.

Specialized Workshops

SEO Academy

Content Marketing Academy

Google Ads & GA4 Advanced Workshop

Marketing and Data Privacy

Digital Marketing for Foreign Language Schools

EVENTS

IN-HOUSE TRAINING SOLUTIONS

Every business is different. Your marketing strategy is unique. Whatever challenges you face in your market, we can work with you to enhance your digital marketing strategy with tailor made courses.

OUR PROGRAMS ARE DESIGNED FOR:

Business owners, entrepreneurs who need to increase profitability and growth, better manage their ad spend and work more effectively with digital agent partners

College graduates and professionals who need to acquire a solid knowledge background and the toolset to start as entry level digital marketers, or select a specialization and join a dynamic professional community with many networking and career opportunities

Managers and other professionals in marketing, advertising, sales and product development who need to enrich their marketing toolset with digital marketing tools and learn how to combine online and offline marketing strategies and have a better control of digital marketing spend

Developers, web developers and designers who want to get involved in marketing

New comers in the job market in sales and marketing Print and digital media professionals

A great experience! Knowledgeable and very helpful instructors. The program provides good coverage on a broad range of topics and meets the needs of persons with little or no experience in digital marketing.

Marketing employee - Corporate clients/OTE

Looking at projects that the team from ActionAid Hellas produced, we were amazed—and proud—to see how much they had learned from this unique program in such a short period of time! The program coordinators and instructors from HAU demonstrated their professionalism and extensive knowledge of the subject, as well as their enthusiasm for what they do. They took a personal interest in supporting the team’s progress with a degree of engagement that was exceptional. Thank you for this exemplary cooperation.

Skills & Career Development Specialist, ActionAid Hellas

The Hellenic American Union Certificate in Digital Marketing covered a broad range of topics from the vast field these instructors work in. All of them have hands-on experience, which means nothing was theoretical. It met my expectations and I consider it an excellent option for someone entering the field who wants to acquire a general overview.

Managing Director, Dioptra Publishing

It’s an intensive program of professional development, with exceptionally knowledgeable instructors who work in digital marketing and are well-informed of developments in the market. As practitioners in the field, they can answer questions, provide guidance, and propose solutions. The program is well-designed and covers the full spec- trum of digital marketing topics. I think it’s ideal for anyone wishing to deepen their knowledge of the subject. The program provides a rich and compre- hensive set of course materials, with lot of tools and references for those wishing to delve deeper into the course topics.

Deputy Director, Greek National Tourism Organization Benelux Office

Free events, crash courses, meetups, networking events, and conferences on digital marketing and new technologies.

CERTIFICATE IN DIGITAL MARKETING

140 HOURS (+10 HOURS SELF-PACED E-LEARNING)

22 cohorts / over 700+ alumni

Recipient of a Peak Performance Marketing Award in 2021

The Certificate in Digital Marketing is an intensive 3-month series of seminars for individuals who are interested in digital marketing or who are already working in marketing and want to expand and certify their knowledge as digital marketers.

Start your career in Digital Marketing or learn how you can promote your company online and get the most from the digital agencies who work with you. Through practical workshops, case studies, live tutorials, mentoring and group work this program will help you:

Delve into current digital marketing best practices, tools and techniques

Learn how to develop a digital marketing plan

Combine online and offline marketing tactics

Promote and expand your business online

Bring more traffic to your web site and reinforce customer engagement

Get certified with a professional certification Select specialization

Join a dynamic professional community with many networking opportunities

Pursue the job position of your dreams

The program offers:

24 modules

140 hours of instruction and practical application

60+ hours on social media

30% theory and 70% application

Group and individual projects

Simulations and case studies from successful online campaigns

Project presentations

Mentoring

Career opportunities

WHAT MAKES THIS PROGRAM UNIQUE

Diverse faculty team: our instructors are professionals working in large digital agencies, brands, digital and social media.

Complete syllabus: the program is continually updated with new modules, topics, and tools.

Career opportunities: as a participant in the program, you can advance your career through the instructors’ contact networks and those of the Hellenic American Union and program graduates.

The program prepares you for OMCA professional certification.

WHO SHOULD ATTEND

Professionals in marketing, digital media, communications, and sales

Business people who need to monitor and assess the digital marketing services that external associates provide to the firm

Young entrepreneurs who want to learn how to use basic promotional and communication tools to help drive sales and promote their business on the internet

University graduates in marketing, business administration, communication, public relations, and informatics

Prerequisites

Previous experience in digital marketing or social media is not required.

OUR ASSOCIATES & FACULTY

We work exclusively with expert practitioners working in innovative digital agencies, publishers actively engaged on the internet, specialized consultants in digital marketing and the web, and experienced digital and e-commerce managers in large firms.

The program operates under the auspices of the Hellenic American University.

CONTENTS

Integrating Marketing in the digital age (4 hours)

Building your Web Site (3 hours)

E-shops (3 hours)

Content Marketing (6 hours)

Social Media Strategy & Workshop (6 hours)

Facebook / Instagram / LinkedIn /TikTok / Twitter / Snapchat / Pinterest (9 hours)

Google Ads & Workshop (12 hours)

Social Media Advertising & Workshop (22 hours)

Digital Publishers & Premium Display (3 hours)

Programmatic Advertising (2 hours)

Performance Marketing Workshop (3 hours)

Search Engine Optimization (SEO) & Workshop (9 hours)

Branding in the Digital World (3 hours)

Digital Marketing Strategy & Project Orientation (3 hours)

Email Marketing, Messengers Marketing & Automations (8 hours)

GDPR & Marketing (2 hours)

Automations & Mobile Marketing (3 hours)

Retention Marketing (2 hours)

Influencer Marketing (3 hours)

Reputation & Crisis Management (3 hours)

GA4 Analytics (6 hours)

Custom Dashboard, Monitoring & Reporting, Data Studio (6 hours)

Conversion Rate Optimization (CRO), (5 hours)

eCommerce (2 hours)

Online tools for competition research (2 hours)

Introduction to Growth Hacking Marketing (3 hours)

Projects Presentations & Assessment

ASSIGNMENT & ASSESSMENT

The program includes a group digital project mentored by instructors and an assessment test.

OMCA CERTIFICATION

On completing the Certificate in Digital Marketing, you can take the OMCA Foundation Course, which is a prerequisite for the examination for the internationally recognized Online Marketing Certified Associate - OMCATM Certification.

OMCA™ is designed for individuals beginning a career in digital marketing or with rudimentary experience in the field and want to acquire an internationally recognized professional certification.

TESTIMONIALS

I am thankful that I decided to take this course at HAU. All the instructors were great and top at their subject. I would strongly recommend this course because it delivers what it promises. You get a full knowledge package around digital marketing. Partner, Portfolio Manager, Private Investment Fund, Financial Analyst

It was a great experience full of knowledge. Thank you very much for this opportunity. High level, targeted, direct, perfectly organized program. Social Media Manager, Event Planner, International Dance Council CID Unesco

GROWTH HACKING ACADEMY

Growth Hacking Marketing began through tech companies like Facebook, Dropbox and Hotmail as a method and methodology to scale quickly using smart and cost-effective marketing tactics. It blends creativity, analytical thinking, engineering, and data analysis to achieve business and marketing goals.

Growth Hacking Academy is a super intensive 42hour advanced digital marketing course designed by Growth Hackers and aimed at Growth Hackers at heart.

Learn tools and tactics on: Lead Generation, Automations, Social Selling, Content Marketing, SEO and more.

You’ll get access to many real-world examples and programming code that you can use to automate your processes. You’ll join a dynamic community where you can ask questions and get answers from the experts, through exclusive access to our official Slack Team.

WHAT MAKES THIS PROGRAM UNIQUE?

There is nothing similar in Greece, while similar programs of such high specialization are few in Europe

Basic knowledge of digital marketing tools is required, as it does not include theory but only practical application

The class can accommodate a limited number of participants to better manage practical workshops

It consists of practical hands-on lessons on the topic of Growth Hacking. In other words, you receive tailored advice on how you can implement the acquired knowledge to digital marketing and scale your user or customer base

WHO SHOULD ATTEND

Experienced digital marketers, business owners and start uppers who need to enhance their digital marketing skills and grow their business Certificate/Diplomas/Degrees in Digital Marketing or Marketing graduates

IT professionals, software developers, software engineers that would like to better understand the technical side of digital marketing and make a shift in their career

Start uppers in the field of digital marketing who need to grow their business fast Marketers who need to supplement their theoretical knowledge and their marketing skills with digital tools and techniques and practical strategies

Prerequisites

Some basic knowledge on digital marketing is necessary, especially in the areas of PPC, web sites and SEO.

In cooperation with

CONTENT

A variety of resources are provided before the lesson so that you can quickly catch up with the pace and requirements of the program.

Each session includes:

Live tutorials with tools

Resources and tools (many are free)

Videos

Demos

Coding

On-site assignments and exercises or some homework for the next lesson

Using the Slack platform you communicate with the presenters for questions and support on individual tasks. GrowthRocks support team distributes material during each lesson and answers questions on the spot with the presenter.

TRAINING METHODOLOGY SUPPORT AFTER THE CLASS

By completing GHA you are now a member of a dynamic growth hacking team with a wide network of contacts that paves the way for more knowledge and professional development. All participants and graduates of the program work in digital marketing positions with excellent development prospects.

Introduction to Growth Hacking Marketing.

Examples and success stories: Airbnb, Gmail

Dropbox

Marketing and Sales funnels

Web properties

Develop your first growth plan

Build your first inbound marketing stack

Drive visitors to your page

Discover your audience

Lead generation

Marketing automations

Build a viral marketing campaign

Execute an outbound marketing strategy

Paid advertising for advanced

Implementation of engineering-as-marketing

Dashboards

Social selling

Advanced content marketing hacks

TESTIMONIALS

Suddenly, you discover that there’s another world out there waiting to be explored.

CEO, SRV Applications

Every day I go to the office, I get in the habit of thinking of that little extra something, that “hack” I learned in the program.

e-commerce manager, PinkWoman

SEO ACADEMY

27 HOURS- ONLINE

In this 27-hour intensive workshop, you will learn how to formulate a comprehensive SEO strategy and you will practice with SEO tools.

If your customers can't find you on Google, then you are missing out a huge opportunity for gaining free website traffic and you are far behind in making your business visible on the web.

SEO Academy is a unique workshop that will help you discover SEO best practices and teach you how to implement them on your web site.

We will analyze the elements of an SEO strategy and methodology, we will set objectives, we will research competition, and will show you tools to optimize your SEO strategy.

LEARNING OUTCOMES

Understand the steps you need to follow in order to improve your website in organic results Learn frameworks and methodologies that will launch the organic rankings of your site Recognize your SEO competitors, the strategies/ techniques they have followed

Generate an SEO strategy from scratch

WHO SHOULD ATTEND

Digital marketers, web developers, SEO junior staff

People who have attended Digital Marketing Certificate programs or Diplomas and would like to dive deeper into SEO Marketing

Marketers who want to become SEO experts

IT graduates who want to explore the SEO field Business owners, startuppers who want to explore SEO capabilities for business growth

CONTENTS

SEO Highlights

SEO Trends, Formats & Technologies in 2021

Ranking strategies from Google SEO, YouTube & Amazon

Advanced Keyword Research & Targeting

Keyword research tools (Ahrefs, Keyword Planner, SEMRush, Keywords Everywhere etc.)

Discover high-converting keywords for your business

Advanced Keyword Targeting: generate leads through keyword targeting

YouTube & Amazon Keyword Research

Develop your SEO strategy

Basic elements of an SEO strategy

Competition Analysis using Ahrefs & Similar Web

Find keyword & content gaps, optimize your SEO strategy

SEO Website auditing

On-Page Optimization techniques and SEO factors

Optimize SEO for conversions, premium SEO

Audit tools (Screaming Frog, Website Auditor)

Technical SEO

Manage duplicate content

Optimize the architecture of your web site and internal linking elements

Website speed, search rankings & indexability (webmaster tools)

Combine Content Marketing and SEO

Optimize your blog and monitor results

Power pages, content for backlinks, content

Framework for SEO

Off Page SEO & Link Building

Link bulding campaign and advanced link building strategies

Avoid negative SEO

Link building opportunities and quality backlinks

SEO techniques and platforms

App store optimization & Mobile App Marketing

SEO Case Studies

Workshop: Work on your own website and develop your SEO strategy and tactics. Perform keyword research, audits, develop a content and link building strategy.

In cooperation with

CONTENT MARKETING WORKSHOPS GOOGLE ADS & GA4 WORKSHOP

In this program we will look at the content marketing strategies used by the most successful companies in the field, such as Shutterstock, Nike, KLM and Goldman Sachs.

You will learn how to design a content marketing strategy and you will do practical workshops with examples and methodologies that you can apply directly to your work.

LEARNING OUTCOMES

Explore the powerful Google AdsTM and GA4 tools and be able to fully design, assess, monitor, and optimize your Google Ads campaigns. Learn how to create and structure your account, create campaigns, adgroups, target users, produce the right text ads and select the right keywords. Understand bid types, reporting features and tracking mechanisms. Learn how to measure and optimize your digital marketing campaigns and your web site traffic through GA4 Analytics.

This seminar is presented by a Google Ads & GA4 Certified Professional. You will gain practical knowledge in content marketing

You will be able to design your own content marketing strategy

You will become a member of a dynamic community where you can answer questions and stay informed about new trends and tools through exclusive access to a Slack team with all participants and GrowthRock's instructors

WHO SHOULD ATTEND

Entrepreneurs with work experience in digital marketing

Graduates of Digital Marketing Certificates or Diplomas

Developers who want to deal with content marketing

Startuppers who want to be actively involved and see results

Marketers who want to support their actions with content strategies

CONTENTS

What is hot today in content marketing

Design your own content marketing strategy

Learn new ways to create content and how to share it with as many people as you can

Use content marketing to rise in Google rankings

(SEO optimization)

Select the appropriate content framework

Measure the effectiveness of content across the web in real time

How to use content for lead generation and sales

In cooperation with

WHO SHOULD ATTEND

Professional just getting started with Google tools. No previous experience in Google Ads and Analytics is required. However some basic knowledge on digital marketing terminology will help, although it is not mandatory

CONTENTS

Google Ads

Introduction Account

Structure Google Ads

Search Google Ads

Display Google Ads Video

Creating the campaign

Optimizing and evaluating campaigns Creating your own campaign

GA4 Analytics

Introduction to Digital Analytics

GA4 Account setup

Exploration of the Standard Reports

Tracking of Actions

The Process of the Setup

UX Principles

Workshops:

Google Ads Workshops

Create a Search Campaign

Create a Display Campaign

Create a YouTube Campaign

GA4 workshops: Account Structure, Custom Report

DIGITAL MARKETING FOR FOREIGN LANGUAGE SCHOOLS

Learn how to promote online Language Learning Services.

In the post-Covid era, the reputation of a good school ("word of mouth") and traditional advertising tactics are still the most important aspects of a successful marketing approach to attract new customers.

However, technology and basic digital marketing tools can boost your customer base while at the same time showcase and nurture high-value customer relationships with your students and their parents.

This 10-hour practical, non-technical seminar fo- cuses on the most popular online promotional tools and tactics. It does not require experience in digital marketing.

LEARNING OUTCOMES

Plan your first steps in Online Advertising

Be able to estimate the investment required in order to reach desired results

Start planning your own digital marketing strategy

Evaluate what you can do yourself and be able to choose the right partners

Digital Marketing Plan: At the end of the seminar you will work on a simple short page guide for small and larger budgets, in order to set up the digital marketing plan of your own business

WHO SHOULD ATTEND

Foreign Language School Owners, entrepreneurs and foreign language teachers who want to promote their services online.

CONTENTS

Digital Marketing in the post-Covid era

What has changed in terms of shopping habits and why it concerns us as entrepreneurs and professionals of Foreign Language Learning schools

Basic concepts and terminology of Digital Mar- keting

The digital market of Foreign Language Learning Schools

Searches Keywords Competition

How we look for competition and demand Casesdos & don'ts

Cases and examples of larger language learning schools

E-learning Platforms

Advertising / Platforms

Google Ads

Facebook Ads & Facebook Page

Digital Marketing tools

Newsletters

Canva

Analytics

Intro to Google Analytics

Site & landing pages solutions - Tools (Wix, etc)

The Plan

Tactics for promoting Foreign Language Learning

Services: goals, tools, investment

What you can easily do yourself Why work with a digital agency

ALIGNING MARKETING WITH SALES

This seminar provides a practical marketing and sales approach for organizations that operate within multiple markets and from multiple points of sales.

CMOs and Sales Managers will be exposed to the latest B2B and B2C marketing and sales principles, strategies, and practices.

This seminar also presents “best marketing practices” from different industries providing a practical approach to managing the marketing and sales challenges that the sales team may be facing in their work.

Moreover, we will discuss from a strategic point of view how digital marketing has been integrated into all faces of marketing and sales offering new customer experiences and sales growth.

LEARNING OUTCOMES

Identify the marketing / sales tasks that you can undertake daily from a marketing perspective

Identify the commercial business strategies and practices as a systematic and methodological approach into their organizations

Identify the need for the development of the marketing and sales infrastructure required for building a customer centric business approach

Learn how to build a sales and marketing dashboard and assign KPI’s per customer group. Understand the close relationship and interaction between Sales and Marketing activities as the means of aligning business goals with performance. Learn how to develop a marketing and sales audit

Develop a marketing and sales dashboard

WHO SHOULD ATTEND

Marketing, Sales, Digital Marketing, Commercial executives and team members.

CONTENTS

Marketing strategic orientation

Marketing and sales infrastructure

The Service-Dominant logic versus the Goods-Dominant logic versus the customer dominant logic

Omnichannel marketing & sales

Relationship Marketing versus Transactional marketing applications and practices

Managing the marketing concept and its applications

Effective Segmentation, target marketing – case studies

Positioning from theory to practice—case studies

Brand and Sales Funnel analysis

Creating a differential advantage – how our clients perceive our brand

Marketing & Sales alignment practices

A Leader or a Sales manager

Desired sales strategic orientation

Growth models in aligning sales and marketing

Do we sell a product or a customer solution (product / services bundle)?

The value and the importance of a sales team

Aligning sales quotas, goals and sales compensation plans in a unified marketing and sales plan

A two-way communication based on data management

Marketing & Sales in the Digital Era

How digital marketing, digitization and digitalization has changed marketing, sales and business growth

The digital market in Greece, how e-Commerce integrates with marketing and sales

Omnichannel marketing case studies

Marketing Plan Development

Structure and Elements of a Marketing Plan

Strategy Development

The marketing mixes

ASSSESSMENT: Building up the Dashboard / Teamwork.

HUMAN RESOURCES HR

The pandemic has accelerated the digital shift taking place in businesses. With the constantly changing dynamics of the workplace, it is important for HR, L&D, Recruitment and Selection professionals to stay up to date and adapt their practices to meet the needs of the business.

DIGITAL COMPETENCES FOR THE RECRUITMENT & SELECTION PROFESSIONAL

50 HOURS - ONLINE

The technological advancements impact all HR processes and require an evolving set of skills to ensure relevance. Moreover, recruitment is not only an operational but a key strategic activity for the business.

Awareness and use of the array of recruiting technologies can assist the recruiters focus on value creation. Based on the European Digital Competences Framework, this course aims at helping the recruitment and selection professionals understand how to use technology to streamline and automate the hiring process according to their needs.

LEARNING OUTCOMES

Fully exploit the technology you’ve already been using

Recognize the software, platforms, suites, that makes your work faster and evidence-based

Understand how social and remote recruitment can be organized and the tools that are involved

CONTENTS

Introduction

The new business environment and the recruitment challenges: Talent acquisition, staffing from all over the world, intense competition, generation issues and preferences

Technology and how it affects recruitment time and effort

Candidates sourcing

Creating a business profile on career sites/job boards: tags, company evaluation, information structure

Using templates to create job posts

Using forms for candidate response

Social recruiting

Searching for staff at job portals

Screening and filtering candidates

Using cloud storage(OneDrive, Google Drive, DropBox) to share CVs

Using MS Office to search lists of structured resume information

Automatic search in multiple resume documents (doc, pdf)

Using Outlook to search for resumes in inbox

Sending mass rejection emails to unsuccessful candidates

Interviewing candidates

Using Calendar for interview schedule

Conducting real-time online interviews

Troubleshooting technical problems during the online interview

Creating consent forms for the collection of personal data

New hire onboarding

Available solutions for new employees’ orientation

Staffing statistics and reports

Using MS Office to present recruitment statistics results

Recruitment automations to enhance the hiring process

Application flow automation & talent pipeline introduction

What and how many automations do we need

Using recruitment assistants-HR Chatbots

All-in-one talent acquisition software/sourcing tools

ATS - resume screening software

Pre-employment testing to evaluate candidates

Video interviews

DIGITAL COMPETENCES FOR THE T&D PROFESSIONAL

50 HOURS - ONLINE

New ways of work, the need for data-backed decisions, global trends, new regulations, and technology advancements set new challenges for the HR Training & Development department.

For the T&D professionals to be effective and efficient they need to sharpen their own digital awareness level.

Based on the Digital Competence Framework for Citizens (DigComp, Intermediate level), this course aims at helping the T&D professionals understand how technology can make the HR processes faster and more efficient, and what tools are available for organizing trainings that bring value to the organization and help people grow.

LEARNING OUTCOMES

Fully exploit the technology you’ve already been using

Recognize the tools, platforms and applications that can be used for training

Create alternative digital processes for communication, training, and evaluation of results

CONTENTS

Introduction

Hybrid work, remote work, project-based teams, new technologies at work, New HR concepts

Assessing training needs & designing training plans

Creating questionnaires via Google or Microsoft Forms to identify training needs

Developing a training plan with project management tools

Using Calendar to schedule trainings

Learning management systems (LMS)

Exploring and evaluating market’s training solutions

Training search on Google using compound terms

Evaluation of information, identifying advertising results

Checking website certificates and understanding cookies

Using browser bookmarks and history

Designing and developing training internally

Training tools and available training platforms (LMSs, MOOCs)

Training methods selection: Classroom, hybrid model, synchronous and asynchronous elearning

New technologies: Gamification, use of AR, VR for educational purposes

Searching and evaluating instructors through LinkedIn and other social media

Using MS Office to create manuals and training material

Introduction to HTML, integration of videos in the company's internal network (embed code)

Material copyrights & licenses, stock photos use

Using available cloud storage (OneDrive, Google Drive, DropBox) to share training files

Implementing training

Email communication (Cc, Bcc) and netiquette

Platforms for online trainings (Teams, Zoom, Cisco Webex)

Troubleshooting technical problems during online training

Creating secure passwords

Creating consent forms (GDPR) for taking photos, video recording or screen recording during training

Authorized access to online trainings

Evaluating training effectiveness

Using tools for education evaluation

Using tools for creating assessment quizzes

Creating digital badges for learning

Record keeping and statistics for training

Using MS Office to graphically present training results

LEADERSHIP

TO BE AN EFFECTIVE LEADER, ONE MUST POSSESS A DIVERSE SET OF SKILLS, INCLUDING THE ABILITY TO EFFECTIVELY COMMUNICATE, MOTIVATE AND INSPIRE OTHERS, ESTABLISH AND MAINTAIN POSITIVE RELATIONSHIPS, SOLVE PROBLEMS, AND MAKE SOUND DECISIONS UNDER PRESSURE. SUCCESSFUL LEADERS MUST BE FLEXIBLE AND ABLE TO ADAPT TO CHANGING CIRCUMSTANCES, AS WELL AS BE SELF-AWARE AND COMMITTED TO ONGOING LEARNING AND PERSONAL GROWTH.

■ Explore your own leadership style

■ Use your best leadership skills to empower your team

■ Develop your social intelligence

■ Manage your time effectively

We offer a selection of selfassessment and leadership workshops for those about to move into leadership roles and for those already in leadership positions who need to re-think their leadership practices.

These workshops are only offered as inhouse solutions which are customized to meet specific organizational needs. Most of these workshops complement coaching solutions in order to maximize personal and organizational change.

All workshops are offered in English and/or in Greek.

LEADERSHIP ESSENTIALS

Leadership plays a vital role in the growth of a company by establishing the direction and vision of the organization and inspiring and motivating employees to work towards shared goals. Completing this 16 hour course, you will:

Develop a deep understanding of the complex role of a leader in various contexts, including within a company, team, and competitive environment. Gain familiarity with various theories and models of leadership, and identify and develop personal and team leadership styles that are most appropriate for your team.

Acquire a range of tools and skills for effectively motivating and coaching team members, resolving conflicts and problems, managing talent, and improving communication and collaboration within the team and organization.

Upon completion of the course, participants should be able to implement a concrete action plan to improve their leadership and team-building skills, and to enhance communication and collaboration within their organization.

WHO SHOULD ATTEND

Newsy appointed managers, team leaders and those who need to re-assess their leadership skills.

CONTENT

Managing vs Leading

People-centric vs Transactional-centric management & performance

Communication, trust, goal-setting

Understanding your leadership style

Leadership styles

Managing yourself

Leading, managing, coaching

Identify your personal leadership style compared to your personal mission statement

Empowerment, performance management, delegation functions

Developing and leading the team

Coaching: principles and methodologies

Communication in the workplace

EQ in the workplace

Listening skills, influence skills

Embracing and managing diversity

This workshop focuses on enhancing self-leadership skills for greater organizational impact.

Discover or re-assess how you prefer to lead, communicate with others and manage change on a personal level and within your working environment. Discover how aware you are of emotions in a workplace and how you can adapt your behavior to various stressful or challenging situations when leading others.

CREATING A GROWTH MINDSET FOR YOUR SELF AS A LEADER AND YOUR TEAM ACTION LEARNING®

A TEAM BUILDING TOOL FOR SOLVING PROBLEMS

Action Learning® is a problem-solving and leadership development process that involves a small group working on a real challenge or project and taking action on it. Group work is facilitated by the instructor who guides the participants to agree on specific actions. This tool provides a structured method of solving problems in the spirit of collective inquiry. It also enforces collaboration between people with varied levels of skills and experience.

Never miss an opportunity just because your English isn’t good enough!

Business English programs are ideal for you if you do business abroad, interact with international business partners and clients, or are asked to use English in day-to-day work activities.

We have developed different training solutions that cater to every need. Browse through our team trainings and private courses or contact us to discuss the opportunity of a customized solution for your company.

3.700 HOURS

...of specialized Business English programs have been designed and delivered in-house

48 23

CLASSES ON SITE ONLINE CLASSES SO FAR

BUSINESS ENGLISH FOR YOUR COMPANY (IN-HOUSE TRAINING)

ANY TIME, UPON REQUEST IN-HOUSE TRAINING

More than 3200 hours of specialized Business English programs have been designed in consultation with employers and have been delivered in-house via Zoom or on their premises. The key to such customized programs is a clear understanding of the language needs of the company’s group of participants, as well as the company’s objectives for conducting this training. We therefore create a program that is relevant, useful and applicable to the participants’ daily activities.

Industries for which we have designed and conducted customized Business English courses include: Food & Beverage, Embassies/Diplomats, Maritime, Construction, Aviation, Business Consultants, Insurance, Pharmaceutical, Cosmetics, Consumer Goods, Legal Services, IT Solutions, Export Services, Banking, Travel and Tourism.

WHAT FORMER STUDENTS SAY ABOUT THE PROGRAMS IN CLASS AND ONLINE

The option of remote participation was the driving force in my decision to participate in this course. It was a fantastic and enjoyable experience with an excellent teacher. I recommend the course to anyone who wants to gain fluency in communicating in English. After the course I feel more confident in communicating with my international colleagues.

Vasileios Periklis, International Product Manager, AOP Orphan Pharmaceuticals

Great instructor, useful advice and techniques for practice on a daily basis. I strongly recommend you attend.

Apostolos Balatsouras, Assistant Manager,Pasteria SA

This course met my expectations overall. The best Instructor ever, the effective training materials and last but not least the great support of an excellent Coordinator.

Tania Papagiavi, Personal Assistant, Hellenic Capital Market Commission

Helpful, interactive, flexible, enjoyable.

Athanasios Kousouris, ISO Consultant, Census Labs

It was really a pleasant experience. George Parasyris, Carpo

ENGLISH FOR INTERNATIONAL BUSINESS COMMUNICATION

60 HOURS ONLINE

This highly interactive, 60-hour program helps you develop confidence and sophistication in the use of English when dealing with various situations in the workplace and in- teracting with native and non-native speakers. During the program you will be exposed to authentic language through case studies and business documents, and you will take part in simulations, role-plays and conversations.

#Emphasis is put on verbal communication and cross-cul-tural issues

#You will have no homework. All activities are performed in class

The program is taught through Zoom in small groups of up to 12 people. So far more than 850 professionals have suc- cessfully completed the program.

CONTENT

Business Speak

Learning idioms and expressions that are used in today’s modern business world. Harvard Business Review

What’s more important in business; value or values?

Examining the growing interest in Corporate Social Responsibility and the language behind it.

Financial Times

Doing business around the world

Exploring tips and tricks what to say (and not to say) when you do business abroad. Kwintessential and Youtube

The elements of great management

Talking about what great leaders say to motivate their team. TED Talk

Working from home

Discussing how to maintain good relations with customers and colleagues online in English. The Conversation

Workplace surveillance

Exchanging opinions on how businesses have started monitoring their staff more closely and examining how we exchange opinions diplomatically. Financial Times

How to gain control of your time

Talking about practical strategies to manage your professional time and the language of giving advice. TED Talk

Is beating the competition all that counts?

Exchanging opinions on the aim of business. Inc. com

TALKING BUSINESS

16 HOURS - ONLINE

Use the news to practice your business speaking skills and build your confidence.

This 16-hour course will help you further practice your business language in English, feel confident participating in business discussions, and stay up to date with current and emerging business devel- opments that can be of value to your work.

Based on news stories from the international busi- ness media, such as Harvard Business Review, Fi- nancial Times, Youtube and TED talks, each session will examine the relevant vocabulary, discuss the meaning, and unpack the implications of the story under discussion. Different activities, like discus- sions, role-plays, case studies, or short presentations will also be used in class.

The program is taught in small groups of up to 12 people. There is no homework.

CONTENT

How to be Interesting

How to make the right impression when making small talk professionally. The BBC.

The Great Resignation, Quiet Quitting and Boomerang Employees

Talking about some of the trends in employment today. Various sources

Forced Fun

Examining team building activities and why they don’t always work. Harvard Business Review.

Corporate Cross-Cultural Mistakes

Exploring some of the costly mistakes businesses have made when doing business with other cultures. The Conversation.

White Collar Crime

Discussing some of the (in)famous examples of corporate financial crime. Forbes.

How brands grow

Exchanging opinions about how some business grow their brands. Ted Talk.

Hands on / hands off managers

Talking about how to select the right management approach for your employees. Workzone.com

Presentations from hell

Exchanging opinions what makes a bad presentation and how to avoid giving one. TED talk.

THE LANGUAGE OF CONFLICT MANAGEMENT

12 HOURS - ONLINE

Mastering the English language skills you need to effectively deal with conflict and difficulties at work.

Conflict in the workplace can take the form of disagreement over a project or goal, personality clashes, complaints by clients, or simple misunderstandings in daily tasks. This 12-hour course will introduce you to practical conflict resolution techniques and the language skills applied in different stages of problem solving in English.

The course is based on role plays and case scenarios that will help you improve your speaking and listening skills in English when dealing with similar situations with clients, colleagues and associates.

CONTENT

Introducing types of conflict and the process of resolving it

Types of conflicts and difficulties that may arise in the workplace

Reviewing different stages of the conflict process

Talking about potential ways to resolve problems

Starting the conversation

Opening the discussion, presenting your point of view and addressing conflict

Talking about the impact of someone’s behavior

Identifying the cause of a problem

Taking action

Asking someone about their perception and opinion on the matter

Demonstrating active listening

Agreeing and disagreeing diplomatically

Making your voice heard

Negotiating

Describing consequences of conflict

Resolving differences

Influencing through verbal and non-verbal communication

Clearly saying what you want and making concessions

Resolving conflict

Suggesting and proposing ideas

Confirming understanding

Handling complaints

Giving feedback on positive actions

10 HOURS - ONLINE WRITE IT RIGHT

A Crash Course on Business Emails.

Writing clearly and briefly is necessary for getting attention and prompting action in the present, fast-paced business environment. A well-written professional email reflects your ability and confidence and has a positive effect on your image for clients, coworkers, and managers. This intensive 10-hour workshop is a guide to the most important written English language skills required of the busy professional in today’s market. You will learn how to produce clear, sharp, and effective business emails, using appropriate language, style, and formatting.

CONTENT

Organizing your writing

Preparing to write

Why you need to know netiquette

Writing formally, opening and closing

Case study: Writing enquiries and replies

Focus on language

Brushing up verbs

Sentence structure

Linking ideas, relative clauses

Why shouldn’t you use the passive voice

Case study: Complaining and apologizing

Commercial correspondence

Following the customer / supplier sequence

Out of Office emails, introducing others to the loop

Bookings and availability

Drafting orders

Case study: Giving advice and recommendations

Tone

Being direct, polite, diplomatic

Avoiding discrimination

Case study: Asking for payment

Editing

Common errors, punctuation problems, spelling

Keeping it short and simple

Case study: Discussing and agreeing terms

30 HOURS - ONLINE

Lawyers are often asked by colleagues abroad to explain terms in draft contracts and other legal documents or to clarify aspects of Greek law before proceeding with agreements, corporate activities or arbitration.

This online 30-hour program will present legal terms used in a wide range of business activities and their nearest equivalent in English law. Authentic texts and cases will be used as examples to help participants understand the use of terminology in a realistic context.

ENGLISH LEGAL TERMINOLOGY AND ENGLISH LAW CONTENT

Common law – equity law – case law

English Legal Systema and legal professionals

Civil and criminal proceedings

Alternative forms of resolution (mainly arbitration and mediation and out-of-court settlement)

Legalese

English legal correspondence – typical letter

structure

Contract law A (information on the conclusion of contracts)

Contract law B (formal content of contracts – model articles of formal articles)

Law of tort

Real estate Lease

Copyrights

Company Law A (types of business forms)

Company Law B (articles of association/acts of incorporation, minutes, dissolution, shareholders, shares, bankruptcy)

Employment contracts

Financing and loan agreements

Cross-border sales of goods (basic contract, payment methods, incoterms)

TESTIMONIALS

"Εξαιρετικό πρόγραμμα για όποια/-ον

θέλει να έχει μια γενική εικόνα της αγγλικής νομικής ορολογίας για όλους τους κλάδους του δικαίου, ώστε να εμβαθύνει

στη συνέχεια ανάλογα με τα ιδιαίτερα ενδιαφέροντά της/ του. Αξιοσημείωτη η οργάνωση, μεθοδικότητα και μεταδοτικότητα του καθηγητή, ένας πραγματικός δάσκαλος!"

Ειρήνη Πάνου, Δικηγόρος

"Το online πρόγραμμα παρείχε μέσω της αποτελεσματικής οργάνωσής του και της ποιότητας του περιεχομένου του, τη δυνατότητα επιμόρφωσης και ικανοποιητικής εμβάθυνσης στα πεδία αυτά.

Επισημαίνω ιδιαιτέρως την ποιότητα του εποπτικού υλικού και κυρίως την επάρκεια του εισηγητή, ο οποίος ενσωμάτωσε τόσο τις γνώσεις του όσο την προσωπική του εμπειρία ώστε τα μαθήματα να έχουν πρακτικό αντίκτυπο στην επαγγελματική καθημερινότητα καλύπτοντας ένα ευρύ φάσμα τομέων του δικαίου. Θερμά συγχαρητήρια!"

Αθανασία Αργυροπούλου, Δικηγόρος, Γ.Τσατίρης & Συνεργάτες

60 HOURS - ONLINE

The Test of Legal English Skills (TOLES) is the undisputed market leader in certifying proficiency in Legal English with 15 years of service in providing reliable, valid assessment of language skills. The TOLES is a practical, industry-specific test that meets the needs of international and local law firms for reliable measurement of Legal English ability. The TOLES Exam Body is a member of the International Division of the Law Society of England & Wales.

The TOLES ADVANCED exam is the gold standard of legal English achievement. The 60-hour exam preparation course is designed to help active lawyers, law students and legal translators achieve a high score and demonstrate a high legal English awareness level. It addresses the terminology useful to the legal profession, and more specifically the terms used in the context of banking, contract law, employment law, law of tort, business law, company law, contract understanding and drafting, and legal letter writing.

TOLES ADVANCED EXAM PREP COURSE CONTENT

The details of real court cases

Bank accounts and loans

Contracts in common law systems

Oral and written contracts

Sole trader businesses

Traditional partnerships and LLPs

Limited companies

Bankruptcy and insolvency

Disputes and litigation

Landlord and tenant

The law of tort

The liability of businesses for negligence

The liability of businesses for nuisance

Employment

Copyright, patents and trademarks

Alternatives to litigation

How the common law works

TESTIMONIALS

"The TOLES Advanced Exam Prep Course is an extremely useful and a very well organized program by the Hellenic American Union, which met my expectations. I am very satisfied with the structure of the course and the rich academic material provided by our instructor."

Maria Anna Kokkinaki, Lawyer

"An experience totally worth it, I recommend it to anyone who wishes to improve his/ her skills and to gain important knowledge."

Aliki Christodoulia, Law graduate

PRIVATE ONLINE COURSES

INTRODUCTIONS AND SMALL TALK

3 HOURS (3 SESSIONS)

Learn and practice how to introduce yourself and socialize professionally in English both face to face and online.

THE LANGUAGE OF MEETINGS

4 HOURS (4 SESSIONS)

Learn and practice the language skills you need to take part in professional meetings in English.

CONTENT

Introducing oneself and others

Breaking the ice

Making professional small talk

Keeping the conversation going

Being formal and respectful

Being semiformal and remaining polite

What to say in common social situations

(e.g. wishes, toasts etc.)

THE LANGUAGE OF PRESENTATIONS

4 HOURS (4 SESSIONS)

Learn and practice the language and techniques to give effective professional presentations in English.

CONTENT CONTENT

Introducing yourself and your presentation

Catching the audience’s attention

Talking about the content of visual aids

Outlining trends and progress

Listing information

Linking ideas and sequencing

Summarizing and concluding

Handling questions and discussions

Introducing yourself and others in a meeting

Small talk before a meeting

Chairing a meeting

Stating and asking for opinions

Agreeing and disagreeing

Interrupting and handling interruptions

Asking for and giving clarification

Reaching a consensus

Ending the meeting

DIPLOMACY IN ENGLISH

3 HOURS (3 SESSIONS)

Learn and practice how to face difficult situations, such as customer complaints or misunderstandings with diplomacy in English.

CONTENT

Problem solving and dealing with complaints

Apologizing

Resolving problems diplomatically

Dealing with hostile customers and angry colleagues

Offering customer service

Dealing with misunderstandings between cultures

THE LANGUAGE OF NEGOTIATIONS

3 HOURS (3 SESSIONS)

Learn and practice the language you need to successfully handle business negotiations in English.

CONTENT

Introducing yourself to the counterpart

Making an opening statement

Building rapport

Understanding your counterpart’s needs

Bargaining and making concessions

Making the best offer

Using positive language

Accepting a deal

Dealing with conflict

Rejecting a deal diplomatically

Ending the negotiation

Understanding negotiation strategies in English

BUSINESS GRAMMAR REFRESHER

4 HOURS (4 SESSIONS)

Learn how to avoid the common mistakes people make in grammar and refresh your knowledge of grammar to get it right.

CONTENT

Expressing the past, present, and future

Using the passive voice

Understanding the use and value of modal verbs

Making good use of conditional sentences

TELEPHONE COMMUNICATION

4 HOURS (4 SESSIONS)

Learn and practice how to confidently take part in a phone conversation in English.

CONTENT

Preparing to make a telephone call Receiving calls

Taking and leaving messages Pronunciation practice

Asking for and giving repetition Setting up appointments Changing appointments

What to say and what not to say

Ending a call

Study online journalism & new media

OUR PROGRAM AT-A-GLANCE

CERTIFICATE IN ONLINE JOURNALISM & CONTENT CREATION

60 HOURS

Designed for people who want to develop cutting-edge professional skills that will prepare them to work in a digital publisher’s newsroom.

The course is designed and delivered by experienced journalists and experts in online journalism, working for digital publishers, portal newsrooms, and digital media.

SPECIALIZED WORKSHOPS

Focus your expertise in the areas of newscasting, interviewing, crisis management, and digital content creation

The Art of Radio

The Art of TV Reporting

Political and Business Reporting

The International News Desk

OUR PARTNERS

These programs are designed and delivered by experienced journalists and professionals working in the field in prominent local and international publishing houses.

CERTIFICATE IN ONLINE JOURNALISM & CONTENT CREATION

60 HOURS- ONLINE

The Certificate in Online Journalism & content cration, designed for web editors, covers the knowledge and skills needed to support a contemporary newsroom.

WHY ONLINE JOURNALISM

Nowadays websites are the first choice and the biggest employer for young journalists, and university graduates and for professionals of traditional offline media who want to move to digital media.

THE CERTIFICATE

The Certificate in Online Journalism & content cration offers the technical knowledge, skills, and online journalistic mindset that a web editor needs to work in a digital media newsroom, whether in news, lifestyle, or sports reporting.

WHAT MAKES THIS PROGRAM UNIQUE

There is no equivalent course in Greece and very few equivalent higher education courses in Europe

Few junior editors have the skills required to work in a contemporary newsroom – and have to learn on the job

The course covers planning and creating digital content as well as technical requirements for placing content online; again, these are topics that university journalism and new media programs rarely cover

The knowledge provided is exactly what major web and new portals and digital media require from people working in their newsrooms

It offers a holistic approach to digital media, from cultivating an online journalism mindset to producing and placing digital content online that will bring traffic, engagement and sales

WHO SHOULD ATTEND CONTENTS

Young journalists with no experience in digital media

Journalists and young writers working in offline media (print, TV, radio, etc)

University graduates in the arts and sciences who want to work as journalists

Corporate communication professionals who wish to be better equipped to communicate their company’s voice and identity in the media

From traditional mass media to online journalism

The evolution of media on the internet. How it was, how it is today

Elements of the newsroom

The structure of the journalist team and the roles of editors

Websites: Planning, structure, and operation

Planning considerations, technical specifications, and basic operational principles for a news portal. The role of advertisement

Content Management System (CMS)

Types of content management system and how they work. In what ways, with what tools, and to what ends do we “flesh out” the website

Producing Content for the Internet

Copywriting for online news brands, ways to create engaging content and measure effectiveness, the importance of visuals and multimedia, readability concerns

Legal framework of online journalism

Rights, obligations, restrictions, freedoms and risks of online content

Basis SEO Principles

The technical knowledge a web editor must have to create effective online content

News and social media

How journalists can make best use of what is happening in the world of social media

Analytics and insights for media professionals

Google Analytics and social media insights – the role and limits of insights in decision-making – metrics and planning

The power of videos

How to appropriately use images in websites and easily produce effective video for social media

Online content strategy

Online journalism benefits from a rich diversity of online content types and publication channels. The challenge is in selecting the most appropriate one

Audience engagement strategies

The greatest challenge for a news site isn’t simply increasing traffic. It is maintaining the visitors you acquire, turning it into direct traffic, and finding ways to keep them engaged and interested (e.g. info videos, podcasts)

THE ART OF RADIO

12 HOURS

Radio remains a much-loved medium with wide appeal. In this seminar, you will learn about its special features and the various types of radio programs, with an emphasis on news, entertainment, and interviews. You will have the chance to practice your skills in test program.

WHO SHOULD ATTEND

University students and graduates of mass communication programs as well as professional journalists interested in becoming radio producers.

CONTENTS

The radio as an information medium

Current affairs and entertainment radio stations

Basic rules (general principles)

Writing news and producing a news show

Producing a current affairs radio program

Producing an entertainment radio show

The radio interview

Pilot production (simulation of a studio recording)

POLITICAL & BUSINESS

REPORTING

12 HOURS

For students and graduates of university communication programs interested in developing expertise in political and business reporting.

CONTENTS

Introduction to political institutions – analysis of political reporting

Introduction to financial institutions – analysis of business reporting

Techniques for collecting information

Techniques for writing material for print media

Techniques for writing material for online media

Techniques for presenting news on the radio

Instructor: Aimilios Perdikaris, Chairman of the Board, General Manager, Athens Macedonian News Agency

THE INTERNATIONAL NEWS DESK

4 HOURS

In this module we delve into various kinds of international reportage, covering topics such as accessing sources and international news agencies, working with material from foreign news networks, and cross-checking sources. We look into what makes for a good international news story and how we cover major international events such as the COVID pandemic, the Eurozone debt crisis, the American elections, and terrorist attacks around the world.

CONTENTS

International news agencies (Reuters, Associated Press, AFP). Accessing and working with the news item, assessing topics, and cross-checking information

Kinds of international reporting (financial, business, scientific, etc.)

Important news sources and ways of working with news items depending on the category. Using images from foreign agencies, foreign websites, and social media channels for producing television reportage

International dispatches—covering major international events—the opportunities new technology makes possible

Practical application: as part of the workshop, you will write an article on current international affairs using material from foreign news agencies and incorporating multimedia material

THE ART OF TELEVISION REPORTING

12 HOURS

The seminar introduces you to the basic principles of reporting for television. It covers topics such as the importance of the image in assessing a news item; techniques for TV interviews; new kinds of reportage on Greek and foreign television today; and the challenges for the medium today as it confronts the power of the internet.

WHO SHOULD ATTEND

Students and graduates of university journalism and communication programs who want to learn more about television journalism, as well as professionals in the field who are interested in enhancing their knowledge of how new technological advancements are being used in communication and mass media today.

CONTENTS

Identifying sources for a TV news report and verifying a news item in the age of fake news

Competition from the internet and the delicate balance between speed and credibility

Techniques for conducting a successful television interview and how it is different from other media

How platforms such as Skype and Zoom have done away with distances and opened up new possibilities

Storytelling – foregrounding the human story as the core element of a news report. Securing the emotional engagement of viewers and attracting younger audiences

The visualization of news, natural sound, and news headlines. How television differs from other media

Instructor:

Adriana Magania, Journalist – International News Department at Hellenic Public TV (ERT)

Core principles of journalism ethics and how these are put into practice in TV reportage

The challenges TV journalisms face today, and scenarios for the medium’s future

A toolkit for investigative reporting

The history of uncovering great scandals and the importance of networking with journalists from various countries

Hands-on project: As part of the seminar, you and your fellow participants will work with the instructor to produce a 90-second TV news report that focuses on telling a story.

COMMUNICATION & PUBLIC RELATIONS CO

120+ 80+

PARTICIPANTS ...IN THE LAST 5 YEARS

PARTICIPANTS TO DATE RECEIVED PERSONALIZED TRAINING

PUBLIC RELATIONS IN THE DIGITAL ERA

33 HOURS - ONLINE

This 33-hour program helps you gain the knowledge and skills to build and maintain a positive public image for your company. Topics include corporate reputation management, corporate social responsibility, media relations and crisis management.

WHO SHOULD ATTEND

Public relations professionals, Communication Managers, Brand Managers, Press Relations Executives, Junior PR Consultants.

CONTENTS

EFFECTIVE PRESENTATIONS

18 HOURS - ONLINE

Whether pitching to clients, updating your team on your project’s performance, sharing your vision and ideas, sharing your work with a small or large audience, either online or onsite, this course will help you shine and deliver your message effectively.

CONTENTS

CRISIS MANAGEMENT

18 HOURS - ONLINE

This seminar will introduce you to the fundamental concepts of crisis management and crisis communication and prepare you to help foster a crisis management culture in your company.

LEARNING OUTCOMES

Be able to systematically prepare to avert and successfully handle crisis in both traditional and online environments.

Understand organizational methods and processes to identify risk situations before they development into crises Strategies for crisis management in traditional and online environments.

WHO SHOULD ATTEND

The seminar is ideal for managers who will be called on to plan for or handle crisis situations, and for anyone interesting in learning the fundamentals of crisis management in traditional and online environments and principles for communicating with internal and external stakeholder during crises.

CONTENTS

When do we have a crisis and when is it an internal problem

Categories, features, causes of crises in the traditional business environment

Creating and operating a crisis management team

Crisis management procedures

Cyber Crisis management

Crisis communication

Communicating with internal and external stake- holders

Key messages and communication channels

Techniques for dealing with social media crises

SHIPPING SH

These seminars cover major fields of activity in the shipping industry and provide a solid knowledge background for graduates and executives working for shipping companies, and in the legal and banking sector.

This is only a small selection of what we can offer, using practical examples, drafts used in practice and templates, aimed to cover basic needs and requirements for professionals working in the maritime industry.

PARTICIPANTS

Offering training solutions to executives working in the maritime industry and banking sector during the past 2 years

PRACTICAL OVERVIEW OF SHIPPING & MARITIME COMPANIES

6 HOURS - ONLINE

Shipping is a dynamic, yet complex industry, which includes many different roles, concepts, and terms.

This seminar provides you with a practical overview of shipping and introduces you to the main topics, the key terminology and the procedures and operational parameters of maritime companies.

Emphasis is placed on practical issues, such as the role and decision making of each different department of a shipping company, as well as the documents and abbreviations used in maritime business.

SHIPPING LOANS

9 HOURS- ONLINE

Shipping loans have special features that distinguish them from conventional loans. This seminar explains the structure and main clauses of a shipping loan.

Upon completion of the seminar you will be familiar with the classic ship financing agreements and loan types and understand the practical process of completing the contract and disbursing the loan.

WHO SHOULD ATTEND CONTENTS

Maritime or law students who wish to work in shipping. Professionals in the maritime industry with no prior experience in the sector. Lawyers who need to have a basic understanding of the shipping industry, in order to specialize in relevant legal aspects.

Shipping, terminology

Ships

Bulk carriers, tankers, RoRo, capsize, panamax

Dwt, displacement, net & registered tonnage

Newbuildings, second hand, scrap/recycling

Registration Flags Types: basic, bareboat etc

Classification

Classification societies

Ships’ flag and trading Certificates

IACS

Surveyors

Shipping & maritime legal entities and companies

Ship owners, ship managers, charterers, brokers etc

Shipping agents, N89 companies, off-shore companies

Single vessel/purpose companies

Typical organizational structure of a maritime company

Organizational charts

Business units

ISM code, Safety Management System

Ship financing, sales and purchase agreements

WHO SHOULD ATTEND CONTENTS

Lawyers, banking and shipping professionals

Types of financing (traditional and emerging)

Types of loan agreements and basic mechanics in closing the deal

Offer, negotiation, term sheets

Structure of a typical loan agreement and overview of the basic terms

Security documents (Mortgages)

Share pledges

Personal and corporate guarantees

Earnings, insurance assignments

Charterpartie's assignment

Refund Guarantees

EXPORTS EX With a view to the global market

THE ULTIMATE GUIDE

FOR A SMALL AND MEDIUM-SIZED ENTERPRIZE TO ENTER THE US FOOD AND BEVERAGE MARKET

8 HOURS

Entering new markets can be an exciting time for startups, or even businesses that wish to further develop their export activity. A well-defined market entry strategy — including business model, localization needs, and marketing plans — can ensure you a firm landing in the US market.

WHO SHOULD ATTEND

Export managers; sales and marketing managers; self-employed exporters in the food and beverage sector.

CONTENTS

USA market analysis

Company’s export readiness assessment Company’s export potential assessment Company’s commitment

Adjusting the products and the company to export activities

Strategies and plan for entry into the US market Export regulatory framework

Product import & distribution

DIGITAL EXPORTS

10 HOURS

At a time when internet access and the adoption of online practices are burgeoning on a worldwide scale, the number of digital buyers continues to grow every year. This trend is here to stay, and from an exports viewpoint this enables companies to develop their exporting activity with new tools. This seminar will give you insights on how to boost your global sales via digital strategies and techniques.

WHO SHOULD ATTEND

Export managers, sales and marketing managers, self-employed exporters, digital marketers

CONTENTS

Company’s online presence

Exports e-communication

e-trade fairs & events

e-promotion (social networks, etc.)

INTERCULTURAL COMMUNICATION

6 HOURS

This highly interactive seminar will introduce you to key aspects that you need to be equipped with when handling intercultural communication. This seminar is based on several case studies.

WHO SHOULD ATTEND

Professionals who are doing business across cultures.

TOPICS

Raising awareness of why culture matters

Recognizing our own expectations and prejudices

Examining expectations people have when meeting people from other cultures

Appreciating key intercultural differences

Time, physical distance, gestures, Humor

Directness/indirectness, small talk

Profanity, negotiating

Dining etiquette, meeting manners, online etiquette

Managing different cultures

Establishing rapport and building trust

Understanding behavioral rules

Providing ideas on how to work in other countries

Overcoming difficulty

Identifying barriers to cross-cultural communication

Avoiding misunderstandings & overcoming conflict

Overcoming the language barrier and resolving disagreements

Saving face with counterparts

EXPORTS & INNOVATION

6 HOURS

From understanding a new market to finding critical financial support, the key is to think in an innovative way about how your business works. When we think about innovation, we often tend to imagine groundbreaking new inventions and revolutionary technologies. However, most innovations constitute an evolution rather than a revolution.

A change in a company’s processes, delivery model, or even marketing plan, may be as effective as a new product in creating a lasting competitive advantage, increasing profit margins, and helping you unlock new profitable markets. This course will give you insights on how to re-assess your company’s exporting processes and marketing plan in order to discover new innovative competitive advantages in all stages of your exporting strategy.

WHO SHOULD ATTEND

Export managers, sales and marketing managers, self-employed exporters, exporting consultants

CONTENTS

Innovation & competitive advantage

Product/service innovation

Innovation in customer service

Innovation in customer experience

Innovation in HR management

Innovation & company sustainability strategy

BECOME A GREAT ONLINE TEACHER

ONLINE TEACHING WORKSHOP

9 HOURS - ONLINE

The recent pandemic has accelerated a trend in teaching that was already gathering momentum in the past few years – online teaching and learning. Technology offers instructors the opportunity to develop new skills and competencies and to extend their services to larger and more diverse segments of the population.

Break the limits of the conventional classroom and increase income and professional status. This 9-hour workshop exposes instructors to selected online teaching practices and helps them become effective, communicative, and self-confident online tutors.

Participants will have the opportunity to post questions before the workshop. In the closing Q&A session, the instructor will try to address as many of the questions posted.

CONTENTS

The Virtual Class and the Instructor

Designing the virtual class

Echnology

Roles

Adapting to the needs of online teaching and learning

Methodology

Material

The netiquette of online teaching and learning

Behavior Rules

Delivering in an online context

Engaging the student

Teachers who want to become more effective in online teaching.

WHO SHOULD ATTEND WHAT YOU WILL LEARN

Understand the key principles and practices which govern the design and delivery of online classes

Understand the role of instructors and students in online classes

Design and implement interactive, collaborative, and engaging online activities

Be effective in both synchronous and asynchronous online delivery

Activities

Responsibilities

Managing the eClass

Conflict

Time

Synchronous and asynchronous delivery

Participation

Involvement

Assessment and testing

Material

Approaches

PERSONAL DEVELOPMENT & LIFE SKILLS PD

Our life skills and personal development workshops help you increase your understanding of yourself and the world around you. These educational experiences will equip you with the skills you need to live a more productive and fulfilling life and achieve a better work-life balance.

participants (online and onsite public programs) for the last 4 years 110+ 15+

3

MOST POPULAR Time Management Social Intelligence Presentation Skills in-house training solutions

ONE TO ONE SESSIONS UPON REQUEST

Save time with personalized training and support according to your specific training needs and working requirements. The following training sessions are offered online at a time of your convenience.

TIME MANAGEMENT

This online seminar focuses on three basic stages of time management; from boosting personal energy to defining priorities and changing mindsets in the workplace. Be able to:

Better manage your time through planning and achieve more while maintaining high energy levels

Set priorities and realistic goals

Effectively deal with distractions

CONTENTS

Factors of time loss in the daily work

Stage 1: Time and Energy - definitions and understanding

Stage 2: Design and implementation of individual programming

Stage 3: Design and implementation of collective planning

SOCIAL INTELLIGENCE

Drawing from the fields of Psychology, Social Sciences, and Business Manage- ment, this seminar will identify the skills necessary for successful inter- action with team members, clients and stakeholders.

CONTENTS

Defining social intelligence

Working with multiple intelligences within your team

Communicating confidence and self-respect

Expressing yourself clearly and effectively

Getting others to move with and toward instead of away or against Achieving social intelligence in the workplace

Understanding the social context of project communications Presenting yourself and earning respect

Exerting positive influence on others

STRESS MANAGEMENT

Stress is part of our lives. It’s a normal state of life and unavoidable. Short- term stressful situations such as meet- ing a project deadline, or dealing with a difficult colleague are normal to the point that they do not reduce our will for action, distort our normal behavior or block communication. Excessive stress harms our relationships in the working environment and endangers clarity in decision making.

This course will help you identify the most important stress factors and caus- es of stress and will show you practical techniques to help you tackle stress and improve the way you feel.

CONTENTS

Bio-reactions Attention focus

Controlling your thoughts

Using your senses

Using breathing techniques

Using muscle tension and relaxing techniques

INFORMATION SECURITY AUDIT GOVERNANCE

Make a difference with ISACA’s premium professional certifications:

CISA® for Information Security Auditors

↕ 151K+ certification holders

Since 1978, the Certified Information Systems Auditor (CISA®) program has been the globally accepted standard of achievement in the IS audit, control and security field.

CISM® for Information Security Managers

↕ 46K+ certification holders

The Certified Information Security Manager® (CISM®) certification focuses on candidates’ information security management experience rather than their technical knowledge or platform -or product-specific knowledge. CISM is the only certification in the field that requires a minimum of three years experience specifically in information security management.

ISACA

↕ the world leader in IT Governance

With more than 180,000 members in more than 180 countries, ISACA is an independent, nonprofit, global association, which engages in the development, adoption and use of globally accepted, industry-leading knowledge, standards and practices for information systems. Earning an ISACA certification validates your credentials and experience as an IS expert in your field.

↘ ISACA Accredited training courses

↘ Official ISACA training material

↘ Accredited training instructors

↘ ISACA Athens Chapter networking and support

↘ Extra mock up sessions

↘ Mentoring

Our partners

ISACA’s certifications prep courses are offered in association with the ISACA Athens Chapter.

The ISACA Athens Chapter (www.isaca.gr) was established in 1994 and counts today approximately 500 members, holding positions in all areas of IT. Currently, it is the only Chapter of ISACA in Greece and has been awarded four times as Best Large Chapter in Europe/Africa in the last few years (2009, 2012, 2013, 2014).

ISACA’s Accredited Training Partner Program

Our prep courses are provided by instructors who have successfully passed ISACA’s new Accredited Partner Program. This program ensures that trainers are properly qualified to deliver the most relevant educational experience. Trainers qualified through this program use refreshed course materials provided only by ISACA to Accredited Training Partners, who can guarantee a higher exam passing rate driven by a more efficient preparation.

Master the skills to secure systems, networks and data

CISA®

CERTIFIED INFORMATION SYSTEMS AUDITOR

The CISA Prep course addresses process and content components in a CISA’s job function, covered in the revised 5 content areas determined by ISACA:

↘ Information System Auditing Process

↘ Governance & Management

↘ Information Systems Acquisition, Development, and Implementation

↘ Information Systems Operations and Business Resilience

↘ Protection of Information Assets

CONTENT

① Introduction to the CISA Exam

② Overview of the content areas as determined by ISACA, on which the candidates are examined

③ Determining the level of knowledge required for the content areas to meet the examination’s expectations

④ Particular topics which are popular exam questions

⑤ “Philosophy” of examination questions

⑥ Testing conditions, “model” answers to sample questions

Reference tools

CISM®

CERTIFIED INFORMATION SECURITY MANAGER

Get a thorough introduction to the 4 job practice areas as determined by ISACA, on which CISM candidates are examined:

↘ Information Security Governance

↘ Information Risk Management and Compliance

↘ Information Security Program Development and Management

↘ Information Security Incident Management

CONTENT

① Overview of the 4 job practice areas as determined by ISACA, on which the candidates are examined

② Particular topics which are popular CISM questions

③ Overview of testing conditions

④ Sample questions practice

⑤ Analyze the “philosophy” of CISM questions

⑥ Reference tools

PROJECT MANAGEMENT BEST PRACTICES CONFERENCE

DECEMBER 2023

EARN 8 PDUS

The International Athens Conference on Project Management Best Practices, features a variety of presentations on current project management trends, tools, techniques and methodologies.

ISACA® ATHENS CHAPTER CONFERENCE

ISACA Athens Chapter offers its bi-annual conference in association with the Hellenic American Union.

ISACA ATHENS

CHAPTER MEETINGS

STAY INFORMED AT WWW.ISACA.GR

Every two months, the ISACA Athens Chapter holds its chapter meetings at the Hellenic American Union Conference Center. Meetings include lectures, panel discussions, presentations on IT Security and Audit trends. Stay informed at www.isaca.gr

MEETUPS

We a bring together professionals, executives, entrepreneurs, startuppers, students, researchers and academics from different backgrounds who all share a passion for digital marketing, new technologies, branding, fashion and personal development in order to create a platform for sharing knowledge, ideas and opportunities around these exciting fields. Among others we are hosting the following events:

↘ Ministry of Testing - Athens

↘ Growth Marketing events– powered by Growth Hacking Academy

CULTURAL EVENTS

The HAU Cultural Program offers several training courses and lectures addressing the business aspects of organizing cultural events and promoting the exchange of ideas on art, science and society. See more at www.hau.gr/en-us/culture

SKILLS UPGRADING AND RETAINING PROGRAMS IN HIGH DEMAND INDUSTRIES

WITH EMPHASIS ON DIGITAL & GREEN SKILLS VOUCHER PROGRAMS

The Life Long Learning Center, (KDVM) of the Hellenic American Union participates as a Certified Training Provider in the project "Skills upgrading and retraining programs in high demand industries with emphasis on digital and green skills" in the framework of the action "SUB2: Horizontal upskilling/reskilling programs to targeted populations - Action 16913". The action is implemented in the framework of the National Recovery and Resilience Plan "Greece 2.0" with funding from the European Union - NextGenerationEU.

The first program of the above-mentioned project already implemented by the Public Employment Service was provided to unemployed people in the context of the effort to upgrade the skills of Human Resources mainly in digital and green skills in order to effectively connecting them with the labor market and improving their employability.

Programs for 150,000 private sector employees across all business sectors of the economy are active now, as part of the effort to upskill and reskill human resources in digital and green skills.

CO-FUNDED PROJECTS

A diverse target audience, including people in social risk groups, teachers, farmers, sales and marketing people, taxi drivers, employees in hospitality, and exporters.

11 60

Transnational, EU-funded, projects in the area of lifelong learning since 2010

European partners (universities, chambers of commerce, local authorities, training consultancies, technical agencies)

EU CO-FUNDED PROJECTS

The Hellenic American Union participates in transnational research and training projects, co-funded by European institutions, in the area of lifelong learning. This allows us to offer FREE and quality training resources to our public.

EUROPEAN COMMISSION'S ESCO PILOT PROJECT

The Hellenic American Union participated in the third phase of the ESCO pilot project, initiated by the European Commission, that connected the learning outcomes of qualifications to the ESCO classification.

ESCO is the multilingual European classification of skills/competences, qualifications, and occupations. The ESCO classification describes and categorizes the competencies, qualifications, and occupations relevant to the labour market and education and training in the EU. HAU contributed with its expertise to the goals of the project on a voluntary basis free of charge.

IDEA- INTERNATIONALIZATION AND DIGITALIZATION EUROPEAN APPROACH

IDEA is a 24-month initiative that intends to support SMEs’ internationalization and their ability to penetrate foreign markets through digital channels. It includes the design and development of an innovative and interactive training material that will strengthen the digital skills of workers, the pilot training of 80 workers and 16 trainers in the participating countries and the development of Digital Internationalization Guidelines to guide SMEs in their digital transformation. The project is implemented by 9 partners in Greece, Italy, Spain, Slovenia and Poland.

A - B

ABB Asea Brown Boveri

AB Vasilopoulos

Accenture

ADMIE

Aegean Baltic Bank

Alpha Bank

Alstom Hellas

Apivita

Astra Zeneca

Athens International Airport

Attica Media Group

Attiko Metro SA

Aquarance

AXA Insurance

Bank of Greece

BIC Violex

C - D

Chartis Hellas

Coca-Cola HBC

Coffee Island

Convert Group

Cosmedel

Cosmote

DEDDIE

DEI

Del Monte

Deloitte

DS Smith Hellas

Dynacom Tankers Management

E - F

EFG Eurobank Ergasias

EFG Eurolife

E.E.T.T.

Elpedison

ELPEN

ELVAL

Embassy of Sweden

Ergo Hellas

Ethniki Asfalistiki

Euronav Ship Management

EY

EYDAP

First Data Hellas

Forthnet

Fourlis

Frigoglass

G - H

GTD

General Mills

Gilead Sciences

Globiled

Grant Thornton

Great Escape

Hellas SAT

Hellenic Exchange Group

Hellenic Petroleum

Hitachi Europe

House Market

HSBC Bank

I - J

IBM

Ideal Group

Interamerican

Intralot

Intrasoft International

J&P Avax

JT International Hellas

K - L

Korres

KPMG

Lamda Flisvos Marina

Leaseplan Hellas

Leroy Merlin

LIDL Hellas

L’Oreal Hellas

SOME OF OUR CLIENTS

M - N

Media Communications

MedNet

METKA

Metlife Alico

Microsoft Hellas

Miele Hellas

Minerva Marine

Motor Oil

MSD

Multipart

Mytilineos

National Bank of Greece

Neurocom

Neuropublic

Nokia

Nomiki Vivliothiki

Novartis

S - W

75/96

IBM

Ideal Group

Interamerican

Intralot

Intrasoft International

J&P Avax

JT International Hellas

S&B

SCA Hygiene Products

Siemens

Sklavenitis

Space Hellas

Star Channel

Swarovski Hellas

Swatch Group Greece

Syntax

Teiresias

Terra Nation

Thenamaris Ship Management

Trasys Greece

Tripsta

O - R

OTE

Peoplecert Global

Piraeus Bank

Price Waterhouse Coopers

Primeview

Printec

Qualco

Qivos

Regency Entertainment

Tupperware Hellas

TUV Austria Hellas

Unisystems

Upstream

Veral

Vivechrom

Vodafone

Wind Hellas

Xrisi Efkeria

Zenith

Education for Life

At Hellenic American College, you’ll receive an American university education that will yield returns throughout your professional and personal life. Your studies will equip you not only with the knowledge and skills of your field but also with the critical thinking, problem- solving, communication and research skills that will help you stand out from other degree holders. You’ll become an agile, life-long learner who can adapt to new challenges in a rapidly changing world.

TWO INSTRUCTIONAL LOCATIONS, ONE EDUCATIONAL COMMUNITY

Students at Hellenic American College are enrolled in the degree programs of Hellenic American University, a private, non-profit American university founded in the state of New Hampshire in 2004. In addition to offering its degree programs in Athens through an Agreement of Cooperation with Hellenic American College, the University also operates an instructional location in Nashua, New Hampshire. Students from both locations are taught by the same body of faculty and are awarded their degrees directly from Hellenic American University upon completing their studies and fulfilling their degree requirements.

A DEGREE WITH BROAD RECOGNITION

You’ll be investing a great deal of time, effort and resources in your studies. How do you know that the degree you earn from Hellenic American University will be worth this investment?

One way of knowing is accreditation. Hellenic American University is accredited by the New England Commission on Higher Education (NECHE). This means that the education you receive conforms to rigorous standards of quality and is periodically reviewed by independent evaluators. Accreditation also means that the degree you earn from Hellenic American University is accepted by colleges and universities throughout the US and other countries if you decide to continue your studies abroad.

AN AMERICAN COLLEGE EDUCATION

Undergraduate studies at Hellenic American College embody the principles of a liberal arts education that is found in nearly every American college and university. It combines focused studies in your chosen degree field and a broad or generalist education with courses in a variety of other disciplines. This approach to learning, embodied in our General Education program, gives you the freedom to explore new fields and cultivate new interests and is especially useful if you haven’t yet decided on a field of study.

HANDS-ON LEARNING FOR THE REAL WORLD

Courses at Hellenic American College use an engaging mix of teaching methods, such as case studies, hands-on demonstrations, team projects, research assignments, simulations and lab work. This kind of participatory learning gives you experience in applying the concepts, methodology and tools you learn in class to the real-world challenges you’ll encounter in your future field. But learning continues beyond the classroom, too. All degree programs feature opportunities for out-of-class, experiential learning— professional training workshops, master classes, student-faculty research projects, participation in conferences, field work.

SUPPORT FOR YOUR ACADEMIC SUCCESS & PERSONAL GROWTH

We measure ourselves in terms of our students’ success, which is why we provide you with the sup- port you need to do well in your studies and prepare yourself for your future career. As a student at Hellenic American College, you’ll find one-on-one help for your written assignments, research projects and study skills, as well as individual assistance on career planning and counseling services.

Just as importantly, with small-sized classes, your faculty mentor and student-centered teaching, you’ll receive individual attention to your needs and opportunities to develop your talents and strengths.

A 360° EDUCATION

College is more than just classes, papers and exams. It’s also a time of exploration and personal discovery. Here at Hellenic American College, you’ll find a broad array of extra-curricular activities, such as clubs, athletic teams, student government and the student literary magazine. The College also hosts a rich program of free cultural events featuring exhibitions, concerts, film screenings and poetry readings.

HELP IN FINANCING YOUR STUDIES

For many students and their families, financing a university education can be a source of major concern. But it shouldn’t be a deterrent. Hellenic American College admits students on the basis of academic promise and not their ability to pay, and provides scholarship aid to all students with demonstrated financial need. Over 85% of our students receive some sort of assistance. In addition, we guarantee that the tuition rate in effect when you're admitted to Hellenic American College will remain the same until you graduate. This means you will be protected from any future tuition increases.

EDUCATION FOR THE GLOBAL CITIZEN

In an ever more globally connected and multicultural society, today’s successful professional is at ease working in culturally and ethnically diverse settings— and appreciates the value of such diversity. Just as today’s engaged citizen understands how social, economic, and environmental challenges can only be solved globally but demand at the same time our involvement at a grassroots level.

An education at Hellenic American College prepares you to be such a global citizen. You’ll study with young people from around the world and benefit from the rich diversity of their perspectives and backgrounds. Through the College’s Politis Program of civic engagement you’ll have opportunities for experiential learning and community volunteer work. And your studies will equip you with strong intercultural and communication skills.

A HEAD START ON YOUR CAREER

We believe that developing your job prospects and competitiveness on the job market should start from the first semester of your university studies and not a week before you graduate. The degree programs at Hellenic American College will help you acquire practical experience in the profession through opportunities to do field placements or internships in the field, network with practitioners and attend conferences and training workshops. You’ll also have options to prepare for international professional certifications in your field. And you’ll find guidance at the Career Development Office to make well-informed career choices and take appropriate action throughout your studies. And afterwards, too. As a graduate, you enjoy full use of the services of the CDO but also the networking opportunities, free workshops and mentoring support of a vibrant Alumni Association.

If you are reading this letter, you must be considering undergraduate or graduate studies for you or a family member. And if you’ve gotten this far, I encourage you to go a step further and spend more time getting to know Hellenic American College. Plan a visit to our campus. Spend time on our website. If you do, you’ll discover the reasons why Hellenic American College is the ideal place to study.

We are committed to excellence in teaching and advancing knowledge. Our classes are small group ones and our internationally educated faculty is deeply committed to broadening horizons. When this faculty talent is joined with our remarkable students, we create a rich, vibrant community that remains intimate thanks to the close bonds developed among its members.

Let me close by noting that we prepare our students for careers that enhance the quality of their professional lives by offering rigorous, competency-based academic programs that respond to economic and social needs. And, regardless of your financial circumstances, Hellenic American College offers the most generous financial aid packages so that finances aren’t a deterrent.

I hope you enjoy learning about Hellenic American College.

Warm regards,

Angeliki Reppa Recruitment & Admissions Manager

FIND OUT MORE ARRANGE A VISIT

You can find out more about Hellenic American College and the degree programs and student services on our website at www.haec.gr. But visiting our campus is an even better way to find out more about what it means to study with us. During your visit you could:

↘ Meet with an Admissions Officer and learn about the academic programs, financial aid and application procedures.

↘ Tour the campus and have coffee with current students.

↘ Meet with a faculty member who teaches in the program you’re interested in.

↘ Arrange to attend a class.

If you’re unable to visit the campus or are interested in an eLearning program, you can arrange a virtual visit with the Admissions staff online. If classes are in session, you can also sit in on an eLearning class to get a better idea of how our online courses work.

To arrange your visit, call or contact our staff in the Admissions Office (T: 210 3680950, email: admissions@hauniv.edu).

ACADEMIC PROGRAMS IN COOPERATION WITH

UNDERGRADUATE GRADUATE

Discover the right bachelor’s program for you:

English Language and Literature

Music Performance

Film Scoring & Music Production

Music Theory & Composition

Music Theory

Music History and Literature

Business Administration

Entrepreneurship

E-Commerce

Marketing and Sales Management

Hospitality Management

Finance

Project Management

Engineering

Application & Game Development

Computer Engineering

Computer Networks and Security

Computer Science

Information Systems

Psychology

Acquire the advanced knowledge and skills in your chosen discipline:

M.A. in Applied Linguistics – TESOL

M.A. in Conference Interpreting

M.A. in Translation

Optional track in:

↘ Translation for the Creative Industries

Master of Business Administration

Specialization paths in:

↘ People Management

↘ Digital Marketing

↘ Operational Excellence

↘ International Business

↘ Management Information System

M.S. in Informatics

Specialization paths in:

↘ Business Computing and Big Data Analytics

↘ Applications and Software Development

↘ Computer Networks and Security

M.S. in Psychology

Concentrations in:

↘ Clinical Psychology

↘ Clinical Mental Health Counseling

M.S. in Sales Management

M.S. in Stress & Health Management

Ph.D. in Language and Communication

“The MBA program of HAEC/HAUniv gave me the opportunity to develop my leadership skills through an exceptionally interactive and team-based approach to learning. Having a more technical background and many years of managerial experience in the auditing, consulting, and banking industries, I chose this MBA to help me move into leadership and think holistically when solving problems in a day-to-day business environment. Studying at HAEC gave me the opportunity to work with some dynamic academics and professionals. The experience has definitely exceeded my expectations and has been a positive steppingstone for my career and personal development. Even before the completion of the program, I was advanced to a senior leadership position in one of the Greek Systemic Banks. It was well worth travelling this road.”

Josephine Degaita, MBA ‘20

“Studying at HAEC/HAUniv has been a significant experience for me. As a professional and a student at the same time, I have gained knowledge through my MSc and skills that have helped me in my everyday work tasks. In addition, I have met great people like professors and friends. The university’s staff is always helpful and offers guidance when needed, creating a very friendly environment for its students.”

Dimitrios I. Petropoulos, MSI ‘20

“The MA in Translation program exceeded my expectations. The courses were very well-organized, and the classes thoroughly prepared, with a variety of material that provided the necessary theoretical foundation even for those unfamiliar with the academic content. My instructors and mentor were always there to answer questions and help. From a professional perspective, the course helped me develop my expectations writing skills in English and gave me clear guidance on translation strategies for daily professional problems. I can honestly say that it is a worthwhile experience and would definitely recommend it to anyone interested in the translation profession.”

Eleni Svoronou, MAT ‘20, Lawyer

"My enrollment in the MA in Applied Linguistics program has been a critical career decision. The support of the renowned professors, the exchange of ideas with knowledgeable classmates and the versatility of the curriculum sharpened my skills as an EFL teacher and enriched my perceptions about education, paving the way for greater professional and academic aspirations."

Stavroula Mageiropoulou, MAAL ’22

“I am truly happy with my decision to pursue my business studies in Hellenic American College/ Hellenic American University. After 4 years full of stress, challenges, and learnings, I admit that

I wouldn’t change a thing in all this process. I feel so fortunate to have had the opportunity to be surrounded by amazing classmates and professors during my studies. Special thanks to my professor and academic mentor Dr. Damianos Giannakis for always been there for me.”

Evangelos Markoutsas, BSBA ’20

“I enrolled in the Hellenic American College/ Hellenic American University in the BAELL program with my career plans up in the air and educational aspirations uncertain. However, with the completion of my studies, I have found my niche and feel more grounded and determined towards achieving my personal goals. Working as an EFL teacher, helped me gain practical experience through hands-on training and acquire invaluable skills all of which will ultimately enhance my job performance. Aside from receiving the proper preparation for employment challenges, what I found particularly beneficial was the university’s commitment to civic engagement that promoted the values of social responsibility. Examples of such a commitment were the provision of support services to migrants and refugees at Caritas Greece or taking action to help children in need of the Hatzikonstas Orphanage, which was overall a very rewarding and equally important experience for me.”

Orestes Makrydimitris, BAELL ’22

“The BSc in Informatics program is very wellstructured and contains modules that help students learn new things and practice them hands-on in labs. Hellenic American University offers a great studying experience, through which I was able to have a better and clearer understanding of core Information Technology concepts. It is really important for students to be in an organized environment in order to develop the professional skills the job market demands, and HAEC/HAUniv is achieving that goal successfully.’’

Georgios Makroglou, BSI ’22

When I started my studies at Hellenic American College, I was really anxious about how I was going to achieve my goals. I kept wondering those first days, “Am I going to like the courses? Will I fit in to the college environment? What will my professors be like?” And here I am now, seven years later, having finished my BS in Psychology and already in the second year of my MS in Clinical Psychology. During this time, I’ve learned a lot, made friends for life and participated in all sorts of volunteer work and projects… Plus, I’ve met some remarkable instructors! I also feel very lucky and proud to be a part of the Hellenic American College staff, as I am surrounded with excellent coworkers-friends. My college years have been full of beautiful and challenging moments.

Bertina Stambolliu, BSPsy ’20, MSPsy ‘23

LIFELONG LEARNING

Get training, certification & mentoring only from the experts

JOIN THE GLOBAL COMMUNITY OF IT PROFESSIONALS

TECHNOLOGY TRAINING SINCE 2001

22 4k

22 years of training experience

More than 4.000 alumni

Network Administration

Programming & Developing

Data Science & Machine Learning

Cybersecurity

ARE YOU “FUTURE READY”?

CISCO

Cisco Networking Academy transforms the lives of learners, educators and communities through the power of technology, education and career opportunities. Available to anyone, anywhere. Cisco Networking Academy courses provide the latest skills and knowledge for networking careers.

RED HAT

The Program bridges the gap between education and industry. All courses are designed to build the skills needed to embrace the challenges of any job.

MICROSOFT

Microsoft offers a breadth of solutions to suit your learning needs, empowering you to achieve your training goals.

EC COUNCIL & IIB COUNCIL

Flexible hands-on programs in the fastgrowing areas of Cybersecurity and Blockchain. 350 subject matter experts are involved in course development.

VMWARE

VMware training and certification programs designed to grow your skills and validate your ability to leverage all the opportunities made possible.

DEVELOPING & PROGRAMMING

Learn programming step-by-step by professional programmers and developers. Hands-on practice with real-world projects.

MACHINE LEARNING

Machine Learning can be an incredibly beneficial tool to uncover hidden insights and predict future trends. Welcome to the Age of Artificial Intelligence!

MICROSOFT OFFICE TRAINING

Small classes, in state-of-the-art Computer Labs, prepare you to successfully sit for the Microsoft Office Specialist exams.

CISCO NETWORKING ACADEMY

An e-learning model which delivers web-based educational content and combines hands-on practice. Courses: CCNA, CCNP, CCNA Security, DevNet Associate, CyberOps Associate.

MICROSOFT TECHNICAL TRAINING

As a Microsoft Silver Learning Partner we provide certified training in all Microsoft products and services such as Windows Server, Exchange Server, SharePoint, SQL Server, Virtualization, Cloud, Office 365, and Azure.

DEVELOPERS ACADEMY

The main purpose of Developers Academy is to bring as many people as possible to the constantly progressing world of programming and developing, and give its students the ability to dynamically enter the market as Developers.

VMWARE IT ACADEMY

Get trained and certified in the most popular and widely adopted virtualization platform throughour VMware IT Academy. Students learn to install, configure and manage Virtual Environments using VMware technologies. All courses are instructor-led, live-online or classroom-training.

DATA SCIENCE & MACHINE LEARNING

A new series of courses and workshops on data science and machine learning, two specializations of computer science that have gained great popularity over the last few years.

RED HAT ACADEMY

The first authorized Red Hat Academy in Greece and the ideal place to learn Red Hat’s Enterprise Linux, the most widely adopted Linux operating system in business and government today.

APPLE TRAINING CENTER

The program provides superior training to Apple customers, from novice users to seasoned professionals.

EC-COUNCIL

The Hellenic American Education Center is an ECCouncil Accredited Training Center (ATC) and offers official certified training for the world’s most recognized certifications in Cyber Security.

IIB COUNCIL

The Institute of iBusiness Council is the Business Technology division of EC-Council Group dedicated to developing Enterprise Digital Transformation Training and Certification programs for Corporate Growth Hacking.

With my invaluable team's efforts and support, our Technology Training Center has rapidly developed over the last years. We managed to create one of the biggest centers in Greece for Technology Training, offering courses and certifications for everyone, from beginners to advanced users and ICT Professionals. In addition, we affiliated our Organization with the best vendors in the IT Market such as Cisco, Microsoft, Red Hat, VMware, EC Council etc. earning a great number of European and Worldwide recognitions over the years. Being innovative is not negotiable, so we follow all new trends and offer a wide range of programs in Cybersecurity, Artificial Intelligence, Machine Learning, Data Science, Blockchain, Web Development, Programming, and Networking.

Our sole goal is to make your educational experience amazing. We are the last gate before you hit a blissful IT career, so don’t hesitate! Head over to our world of Technology Training, and with our great experience, we will take you to the next step! It may seem difficult and challenging, but you will find it rewarding at the end.

So, if you want to join the elite of IT Professionals, our Technology Training Center is your best choice. Whatever path you choose, work to make it real. It’s the story of you after all!!

Leta Christodoulou, Director of Technology Training & Professional Development Programs

CISCO NETWORKING ACADEMY

CISCO ACADEMY SUPPORT CENTER & ACADEMY INSTRUCTOR TRAINING CENTER

The Hellenic American Union has been a Regional and Local Cisco Networking Academy, since 2001, offering Support to other Academies, Instructor and Student Training. As of 2012, it officially became a Cisco Academy Support Center and an Instructor Training Center. Our goal is to promote the sustainability and success of our aligned Cisco Member Academies and provide ongoing instructor professional development.

CCNA V7

210 HOURS

CCNA v7 is a 210-hour program taught in three courses and lasts approximately seven months. In this training you will learn to design, install, operate and maintain networks in small-to-medium businesses as well as enterprise and service provider environments. The program offers in-depth theory, challenging labs and a detailed overview of protocol operations. CCNA v7 also includes security, automation and programmability covering a breadth of topics: Network fundamentals, Network access, IP connectivity, IP services, Security fundamentals, Automation and programmability.

CCNP ENTERPRISE

210 HOURS

Here’s when you join the big leagues with regards to networking skills. The curriculum provides you with a comprehensive overview of enterprise-level networking concepts, and how to implement and troubleshoot them. What’s more, it provides an in-depth study of advanced routing and switching for converged voice, video, and data enterprise networks. Building on the CCNA v7 curriculum, it addresses the tremendous challenges and opportunities for highly complex, client-server and peer to-peer networks.

CYBEROPS ASSOCIATE

70 HOURS

Uncovering cybercrime, cyber espionage and other threats to the integrity of networks is an exciting new area that spans all industries. Learn the skills to qualify for exciting and growing opportunities in security operation centers as an analyst or incident responder. And most importantly, help make the world a safer place. The course focuses on how to monitor, detect and respond to cybersecurity threats. Plus, it covers cryptography, host-based security analysis, security monitoring, computer forensics, attack methods and incident reporting and handling.

DEVNET ASSOCIATE

70 HOURS

The network is facing its biggest transformation yet. As networks increasingly become programmable and software-defined, now more than ever, IT teams need partnerships between network engineers, software developers, and cybersecurity professionals. Together, these professionals create integrated, secure infrastructures and exciting new innovations. In this course students develop software skills needed to become a vital part of today’s IT teams.

CCNA SECURITY

70 HOURS

Picture yourself as a security professional with the mission to protect your company’s data from theft, damage or disruption. Potential harm can come from a variety of sources. And the risk can quickly scale to a high-consequence event where you’ll have to react using the right knowledge. CCNA Security prepares you for tasks like these by developing the skills needed to design, implement and support security for network devices and ensure their integrity. Start building your expertise today and become an in-demand security professional tomorrow!

OPERATING SYSTEMS & APPLICATIONS

APPLE TRAINING CENTER

The Apple Training programs provide superior training to Apple customers, from novice users to seasoned professionals. Our Training Center delivers Apple training on Mac OS X, pro applications and other key Apple technologies. The comprehensive curriculum addresses a broad range of technical proficiencies whether you’re a first-time Mac user, an IT or creative professional, or a service technician.

INTRODUCTION TO MAC OS X

Introduction to Mac OS X, is an 8-hour course designed for those new to the OS X platform who need to obtain the skills to support other Mac OS X users. The course is designed for entry level IT personnel in businesses that use Mac OS X systems for general productivity or creative design, service technicians who support Mac OS X customers, and technical coordinators or power users who manage networks of Mac OS X systems for their organization—such as teachers and technology specialists who manage a classroom network or computer labs.

MAC OS X HELPDESK SUPPORT

Mac OS X HelpDesk Support is a 32hour, hands-on course that provides an in-depth exploration of troubleshooting on Mac OS X. The course is designed to give you a tour of the breadth of functionality of Mac OS X and the best methods for effectively supporting users of Mac OS X systems. The course is a combination of lectures and hands-on case study exercises that provide practical realworld experience.

MAC OS X SERVER CONFIGURING & ADMINISTERING

Mac OS X Server - Configuring & Administering is a 32-hour course designed to give technical coordinators and entry-level system administrators the skills, tools, and knowledge to implement and maintain a network that uses the Mac OS X Server application. You will learn how to install and configure Mac OS X Server to provide network-based services, such as file sharing, mail, web and wikis. Tools for efficiently managing and deploying Mac OS X and software updates are also covered. The course is a combination of lectures and handson case study exercises that provide practical real-world experience.

INTRODUCTION TO FINAL CUT PRO

Final Cut Pro is a revolutionary video editing application that makes it possible for beginners and seasoned professionals to achieve stunning results. This hands-on course teaches students to perform basic editing functions while becoming familiar with the user interface. Starts with basic video editing techniques and works all the way through Final Cut Pro’s powerful advanced features. Students work with dramatic real-world media to learn the practical techniques used in editing projects.

RED HAT ACADEMY

The Hellenic American Union is the only officially authorized Red Hat Academy in Greece and the ideal place to learn RedHat’s Enterprise Linux, the most widely adopted Linux operating system in business and government today.

Structure of the Red Hat Academy Program

Our Red Hat Academy program courses are instructor-led in a computer lab classroom, combining a mixture of e-learning and computer based laboratory exercises that will teach you the most practical and relevant Linux and open source skill sets. Course attendance is mandatory. You will have to actually demonstrate and prove your competency on the o/s for every workbook taught. Each course has 1012 workbooks. Each workbook contains a variety of lessons followed by livesystem lab tests. The language used in the reading material and exams is English, although classroom discussion is conducted in Greek. Our classroom instructors are Red Hat Certified Engineers who have also been certified by Red Hat Academy.

RED HAT SYSTEM ADMINISTRATION I & II (RHCSA)

The course goes deep into core Linux system administration skills in storage configuration and management, installation and deployment of Red Hat® Enterprise Linux®, management of security features such as SELinux, control of recurring system tasks, management of the boot process and troubleshooting, basic system tuning, and command-line automation and productivity.

RED HAT ENTERPRISE LINUX AUTOMATION WITH ANSIBLE (RHCE)

Learn how to automate Linux system administration tasks with Red Hat Ansible Automation Platform. Red Hat Enterprise Linux Automation with Ansible (RH294) is designed for Linux administrators and developers who need to automate repeatable and error-prone steps for system provisioning, configuration, application deployment, and orchestration.

MICROSOFT TECHNICAL TRAINING

As a Microsoft Learning Partner we provide certified training in all Microsoft products.

↘ Azure Administrator Associate AZ-104

Learn how to implement, manage, and monitor identity, governance, storage, compute, and virtual networks in a cloud environment. After the course you will be able to provision, size, monitor, and adjust resources as appropriate.

↘ Microsoft 365: Modern Desktop Administrator Associate MD-100 & MD101

Learn how to deploy, configure, secure, manage, and monitor devices and client applications in an enterprise environment.

↘ Microsoft 365: Enterprise Administrator Expert MS-100 & MS-101 Gain expert-level skills in evaluating, planning, migrating, deploying, and managing Microsoft 365 and obtain expertise in Microsoft 365 applications, infrastructure, and identity.

MS OFFICE TRAINING

MS OFFICE BEGINNERS

45 HOURS

Learn the basic Microsoft Office applications. Upon completion, you will be able to sit for MS Office Certification Exams (recognized by ASEP, the Supreme Council on Civil Service Hiring) in the following Microsoft Office applications: Microsoft Word, Microsoft Excel, Microsoft Outlook

MS OFFICE FULL PACK

75 HOURS

75-hour course in which you will learn all Microsoft Office applications. You will be prepared for MS Office Certification Exams: Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Access

VMWARE ACADEMY

VMWARE VSPHERE ICM COURSE

Our VMware IT Academy Program courses are instructor-led and held in a computer lab/classroom.

The program combines e-learning training with in-class lab work that help you acquire an indepth knowledge of VMware technologies, while the large number of computer-based lab exercises your practical skills in using the platform. As an added tool, self-paced training is available to help deepen your knowledge.

VMware vSphere ICM course: Install, Configure, Manage is a 48hour course, which includes theory and practice labs. Upon completing the course students may sit for the VMware Certified Professional–Data Center Virtualization (VCPDCV certification exam.

DEVELOPERS ACADEMY

The Academy gives its students the ability to dynamically enter the market as Developers. The main purpose of the Developers Academy is to bring as many people to the constantly progressing world of developing, and at the same time closer to finding a job. During the upcoming years developers are expected to have guaranteed jobs, based on the high demand both in Greece and worldwide. The Academy Programs require minimum experience in programming and basic computer knowledge.

PROGRAMMING WITH PYTHON

With this program split in two parts (courses), starting from an entry level introduction, with little to no prior programming experience required other than computer literacy, the student can learn the basics of programming in python.

This is done using a coding-bootcamp approach, with more than 80% of the course being hands-on practical work coached by some of the most experienced instructors.

The programming enthusiast will exit the combination of two sub-programs as a junior python developer, that will be able to deliver small to mid-complexity applications, participate in development teams or further experiment with the toolset provided. Moreover, a publicly available project per-team will be committed to a relevant repository (GitHub repo) to act as tangible proof enriching the students CV.

The market can absorb such candidates in various junior software engineering positions and/or data scientists if Python is the backbone of many data analytics activities.

The program is taught in 2 courses and lasts for approximately 4 months (90 hours). It focuses on practical and hands – on sessions using numerous software tools.

COURSE 1 : INTRODUCTION TO PROGRAMMING WITH PYTHON

The course is introductory, and anyone can attend regardless previous programming experience with Python. Basic computational thinking skills is a plus but will be delivered throughout the course.

COURSE 2 : ADVANCED TOPICS IN PYTHON

The course covers more advanced topics (object-oriented programming, data management and the web) and requires successful completion of Course 1.

FULL STACK DEVELOPER

Full stack developers are able to develop software packages and web applications that cover all layers of development. They have the knowledge and experience to understand an idea / project and to transform it to a final product.

The Full Stack Developer Academic Program aims to familiarize students with basic programming concepts as well as with the development of databases and their connection with applications. It helps students obtain experience in the design and development of front – end and back end web applications, as well as in the development of complete web applications in middleware layer.

Students that complete the program will have created their own portfolio of applications and will be able to apply for and claim junior developer and android developer positions in any company. Within the program, they will familiarize themselves with programming languages, the design and development of web applications in regards to front end and middleware (HTML5, CSS3, javascript, jquery, responsive design), as well as with the design, administration and linking of data bases (MySQL, Tomcat, Wildfly). They will learn Java programming by professional instructors and will develop Android applications using Java and Android studio. Trainees will develop essential tools for the architecture, development, and promotion of their Android apps as well as the Google Play Store registration procedure.

The program is taught in 3 courses and lasts for a full academic year (180 hours). It focuses on practical and hands – on sessions using numerous software tools.

COURSE 1 : JAVA ESSENTIALS

↘ A course for total beginners with no programming experience!

↘ Basic computational thinking skills is a plus but will be delivered throughout the course.

COURSE 2 : BUILDING MOBILE APPLICATIONS FOR ANDROID

↘ Pre-requisite: basic Java knowledge or successful completion of Course 1.

↘ The course targets junior developers with basic Java knowledge that want to complete a re-skilling process and start developing mobile applications.

COURSE 3 : BUILDING WEB APPLICATIONS - FULL STACK DEVELOPER

↘ Pre-requisite: basic Java knowledge or successful completion of Course 1.

↘ The course targets junior developers with basic Java knowledge who want to enter the enterprise world by developing high-end web applications in Java Enterprise Edition.

CYBER SECURITY & BLOCKCHAIN TECHNOLOGIES

EC-COUNCIL ACCREDITED TRAINING CENTER

The Hellenic American Education Center is an EC-Council Accredited Training Center (ATC), and an Authorized IIB Training Partner, offering official certified training for the world’s most recognized certifications in Cyber Security.

EC council is one of the first Business Technology and Enterprise Digital Transformation Training and Certification Bodies worldwide. The Institute of iBusiness Council is the Business Technology division of EC-Council Group dedicated to developing Enterprise Digital Transformation Training and Certification programs for Corporate Growth Hacking.

CERTIFIED ETHICAL HACKER (CEH)

Learn advanced hacking tools and techniques used by hackers and information security professionals. Delve into the hacker mindset so that you will be able to defend against future attacks. You will scan, test, hack and secure your own systems, and will be taught the five phases of ethical hacking (Reconnaissance, Gaining Access, Enumeration, Maintaining Access, covering your tracks), as well as the ways to approach your target and succeed at breaking in every time!

CERTIFIED PENETRATION TESTING PROFESSIONAL (CPENT)

Learn how to perform an effective penetration test in an enterprise network environment that must be attacked, exploited, evaded, and defended. Take your skills to the next level and learn how to pen test IoT systems, OT systems, how to write your own exploits, build your own tools, conduct advanced binaries exploitation, double pivot to access hidden networks, and customize scripts/exploits to get into the innermost segments of the network.

CERTIFIED NETWORK DEFENDER (CND)

Create and deploy the most comprehensive network defense system. This vendor-neutral course provides an unbiased approach to learning secure networking practices, as well as how to analyze and harden computing systems prevalent in the current IT infrastructure. It has been designed by industry experts to help IT Professionals play an active role in the Protection of digital business assets and Detection and Response to Cyber threats, while leveraging threat intelligence to Predict them before they happen.

CERTIFIED CLOUD SECURITY ENGINEER (CCSE)

The course is curated by cloud security professionals in association with renowned subject matter experts to deliver a mix of vendor-neutral and vendor-specific cloud security concepts. This offers candidates a well-balanced mix of theoretical and practical skills. In addition, advanced topics also cover modules on securing the cloud infrastructure by implementing regulations and standards to maintain security. The course is mapped to the real-time job roles and responsibilities of cloud security professionals.

DATA SCIENCE & MACHINE LEARNING

The Hellenic American Lifelong Learning Center in cooperation with Ismion Inc. offers a new series of courses and workshops on data science and machine learning, two specializations of computer science that have gained great popularity over the last few years. Data science includes Big Data, the hottest trend in the tech industry now, as well as machine learning which is ubiquitous: underlies stock trading bots, Google’s search results and recommendations, autonomous cars, digital assistants like Cortana and Siri and Amazon’s cashier-free stores. It is also used successfully in CRM for automated customer segmentation and for generating effective acquisition and retention campaigns.

PYTHON FOR BIG DATA ANALYTICS & MACHINE LEARNING 101

Learn the fundamentals of data science with Python, whether working on your laptop or a big data cluster, using numpy, pandas and pySpark. Communicate your analyses using informative graphics from matplotlib and seaborn. Configure, train and assess machine learning models with scikit-learn.

DEEP LEARNING WITH TENSORFLOW

Learn how to develop and deploy neural networks to production using Google’s open-source machine learning API for big data clusters.

The Lifelong Learning Center of the Hellenic American Union

– ΕΑΕ (HAU) KDVM – operates under license from the General Secretariat for Vocational Education, Training, Lifelong Learning and Youth of the Ministry of Education and Religious Affairs.

Massalias 22, 10680 Athens, Tel.: +30 210 3680900, Fax: + 30 212 2222629, Email: training@hau.gr www.hau.gr

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