Great change in mexico instant gas water heater market 2015 2017

The Change in Mexico

2016 V.S. 2015 Instant Gas Water Heater Industry Remark:Kruger,Gaxeco Brand Business keep Stable,hold his Eco model market position.

Top 4 Change Rank.4 Bosch Brand Business Decrease about 2/3;

*From Mexico Customs public data

Adjust product line to chage fast decreasing market share: 1.Add 5L to compete fast growing eco models market; 2.Upgrade new design of comfort models; 3.Add high-end/ Intelligent /Big capacity models;

ECO 5L

Confort 7/13L

Compact In 20 L

Compact out 20L

Easy Control 26L

Top 4 Change Rank.3 GIS start large volume instant gas water heater local manufacture and keep only high-End model imported from East Asia.

Made in Mexico

*From Mexico Customs public data

CalorexďźŒCinsa, Optimus, Hesa, Fussion Brand flue type instant gas water heater manufacture base.

High-End

Top 4 Change Rank.2 Mirage Brand Business more than 5 time increase;

*From Mexico Customs public data

Thanks to the No.1 position in Mexico RAC market,Mirage instant gas water heater team successfully take advantage of strong RAC dealer net to win the market amazing increase: 500%.Make 6L as most popular model in Mexico.

Flux 6L

Flux 6L

Turbo Flux 16L

Top 4 Change Rank.1 Rheem successfully introduce High End model with great volume; Chile Model

6L/11L/13L

Japan Model

*From Mexico Customs public data

Rheem successfully introduce Big capacity with constant temperature feature model in large volume,open a new highend market,lead a new trend of instant gas water heater in Mexico!

The average Unit price is also amazing,close to 500 USD !

Rheem lead market start a new Era of big capacity model.

25L&35L

The Change in Mexico

2017 V.S. 2016 Instant Gas Water Heater Industry Remark:Bosch,Mirage,Kruger,Calorex,Gaxeco,Energas,Novanet Brand Business keep Stable,Bosch/Calorex hold his High End position;Kruger/Mirage/Gaxeco/Energas/Novanet hold his Eco model market position.

Top 3 Change Rank.3 IUSA&Heatwave Brand Business keep fast growth, get his Eco model market main position.

*From Mexico Customs public data

*From Mexico Customs public data

6L

6/9/12L

6/10/13L

16L

Top 3 Change Rank.2 GIS is selling his water heater business,and discontinue this part at the end of 2017.

Top 3 Change Rank.1 Rheem successfully keep High End model with fast growth; Increase about 200% than 2016.

Big Capacity(25L&35L) become most popular model in Mexico.

25L&35L *From Mexico Customs public data