SELLERS GUIDE
Dear Chris and Margaret,
I have found in my experience of selling real estate, that one thing has never changed…personal networking is invaluable to know who has qualified buyers in the marketplace and who our best prospects are. Marketing a home like yours on multiple platforms to a consumer is essential and we cast a wide net through local, domestic, and international mediums to meet them wherever they are.
I have attached my marketing plan for your review. As you can see, marketing your home doesn’t start when the sign is placed in your yard or at the time of entry into the listing service. The marketing platform begins prior to that. It is systematic and continuous from our initial point of contact right up and through the closing of your home.
Please know that I will be totally involved personally. The best thing I can do truly is market your home to other agents. These Atlanta agents are on the front line, and I network constantly.
Sincerely,
MadelineSater
MADELINE SATER, HARRY NORMAN, REALTORS®
C: (404) 983-1059
Madeline.Sater@HarryNorman.com
MADELINE SATER
C: (404) 983-1059
O: (404) 233-4142
Madeline.Sater@HarryNorman.com
SKILLS & ABILITIES
• Licensed REALTOR® since 2007
• Life Member, Atlanta REALTORS® Association, Top Producer
• Atlanta REALTORS® Top 5% Producer-Individual Units 2016-2021
• Atlanta REALTORS® Top 5% Producer-Individual Volume 2016-2021
Atlanta REALTORS® Phoenix Award Recipient 2019
• Accredited Buyer’s Representative (ABR)
• Accredited Relocation Specialist for Buyers and Sellers
At Home With Diversity Certification
• Broker Price Opinion Resource Certification
Elite Member of Harry Norman’s Success Circle Council
• 2024 Interiors Atlanta Real Estate Nominee: Best Relocation Agent
EDUCATION
• B.S. from the University of Florida with a degree in Psychology Education
• M.Ed. from Georgia State University with a Masters in Career Counseling
BIOGRAPHY
THE BUCKHEAD OFFICE
2827 PEACHTREE ROAD, SUITE 200
Since 1930, Harry Norman, REALTORS® has been the paramount name in Atlanta real estate. Madeline calls The Buckhead Office home and is supported by over 1000 real estate professionals in 15 sales offices in the metro area. Harry Norman, REALTORS® offers a full range of services, depth of professional knowledge and decades of experience and perspective that you will not find anywhere else. ®
404.233.4142 | HarryNorman.com
Having lived in the area for over 40 years, as well as being married to an Atlanta native and raising her three children here, Madeline understands the practical side of family living in Atlanta. Community involvement is important to Madeline. Having been a past PTO president of The Epstein School, a member of the Board of Directors at Marcus Jewish Community Center, and being involved with the Maccabia games for swimming has allowed her to share her leadership abilities as well as passion for volunteering. Madeline has also been a US Swimming Official as an Administrative Official and Clerk of Course since 2000. After a successful career in personal management, construction, and the financial services industry, Madeline elected to apply her skills to the residential real estate business and join Harry Norman, REALTORS®. There is no other place she would rather live and work, and there is no other gift Madeline can think of besides being as blessed as she is to be able to do what she loves.
CLIENT FIRST PHILOSOPHY
In today’s real estate market, you need a knowledgeable real estate professional by your side. Madeline has been a recognized as a top agent at Harry Norman, REALTORS®. She possesses the right combination of market knowledge and business experience. Madeline’s highly individualized approach is designed to make you feel comfortable throughout the entire process. She strives to discover and understand what is most important to her clients which has been instrumental in continuing to grow her business of referrals and repeat clients. Now, what does this mean to you? It means you are hiring a trusted advisor to guide and advocate for you throughout your home buying or selling experience.
THE HARRY NORMAN, REALTORS® TRADITION
WHY SHOULD YOU USE A REALTOR ® ?
Only real estate licensees who are members of the NATIONAL ASSOCIATION of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge as it relates to the process of buying and selling real estate. They are committed to serving all parties of a transaction honestly and all REALTOR® business practices are monitored at local Board levels, where arbitration and disciplinary systems are in place to address complaints from the public or other Board Members.
ATLANTA’S FIRST IN LUXURY
ATLANTA’S FIRST IN LUXURY
Having an expert on your side to guide you through the home selling process is invaluable. Our Harry Norman, REALTORS® sales associates are trusted advisors and industry leaders with extensive market knowledge and unmatched expertise. We are connected with more international luxury affiliations than any other brokerage in market, delivering:
PRESTIGIOUS & EXCLUSIVE GLOBAL NETWORK
DISTINCT FIRST-CLASS EXPERIENCE
A LEGACY OF LUXURY LEADERS
GLOBALLY RECOGNIZED AWARD-WINNING MARKETING
HARRY NORMAN STRENGTH
Since 1930, we have proudly offered first-class service backed by award-winning marketing, strong connections to our community, and local expertise.
As stewards, leaders, and trusted real estate advisors with incomparable expertise we hold a 99% customer satisfaction rating*.
Operating across Atlanta and broader Georgia with 15 sales offices along with various franchise and satellite offices, we bring together approximately 1,000 real estate professionals.
*2022 Qe Awards. Quality Services Certification, Inc.
$2.9B in Sales Volume 4,900+ in Closed Units
in Average Sold Price
Blue Ridge
Peachtree City
Historic Marietta
Woodstock
The Collection at Forsyth Big Canoe Buckhead Intown
Blairsville
Luxury Lake & Mountain
Savannah
THE HARRY NORMAN DIFFERENCE
We stand by our commitment to be genuine, honest, and transparent, and will continue to hold ourselves to the highest level through our dedication to market leading expertise and first-class service. With a blend of innovation and connectivity in the marketplace, we serve our clients with a luxury experience no matter the price point.
AUTHENTICITY
We stand by our commitment to be genuine, honest, and transparent, always.
INTEGRITY
We hold ourselves to the highest level of moral and ethical conduct.
COMMUNITY-FOCUS
With care, compassion, and generosity we are invested in enriching the communities we serve.
PROFESSIONAL EXCELLENCE
Exemplifying unparalleled professionalism and exceptional service through a dedication to innovation, continued learning, and growth.
RICH RELATIONSHIPS
Founded on a client first philosophy, we build meaningful and loyal relationships based on value, respect and equality.
HARRY NORMAN WEB DOMINANCE
Buyers are searching for homes online in overwhelming numbers delivering over 190,000 average monthly views. The Harry Norman website is designed to connect with ideal buyers. With our website and mobile app, we put your home where buyers are looking.
MARKET STRATEGY RESULTS
With an unwavering commitment to excellence and an unparalleled dedication to client satisfaction, Harry Norman, REALTORS® has established itself as a true leader in the Metro Atlanta and Greater Georgia real estate markets. Recognizing that luxury properties require a distinct marketing approach, we leverage innovative marketing strategies, cutting-edge technology, and an expansive network to showcase our listings to qualified buyers worldwide. Our robust transaction volume at a higher price point than the area average can be attributed to our agents' profound understanding of their local real estate markets. Equipped with comprehensive market knowledge, they adeptly navigate through fluctuations and trends, providing clients with valuable insights to make well-informed decisions.
AVERAGE SOLD PRICE
HARRY NORMAN, REALTORS® $697,589 $489,543
42% HIGHER AREA AVERAGE (ALL BROKERS)
Source: Trendgraphix. Single Family Homes, All Price Points in all FMLS. January 1, 2023 - December 31, 2023.
HARRY NORMAN SOCIAL MEDIA STRENGTH
With so many people utilizing social media to stay up to date, it’s vital to connect with potential buyers where they enjoy spending their time – Facebook and Instagram.
Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
INSTAGRAM & FACEBOOK FOLLOWERS
CUSTOM COLLATERAL
Harry Norman, REALTORS® offers globally recognized, award-winning marketing and sales support tools to effectively and efficiently sell your home.
RESULT DRIVEN MARKETING
The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With a dedicated teams of Graphic Designers, the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:
PROPERTY BROCHURES
FLYERS
ECARDS
COMPANY-WIDE PRESENTATIONS
OPEN HOUSE / CARAVAN EBLASTS
INSERTS
MAILERS
POSTCARDS
SOCIAL MEDIA GRAPHICS
ATLANTA’S PREMIER
FULL SERVICE REALTORS®
Proudly serving since 1930, Harry Norman, REALTORS® is Atlanta’s first and one of the most successful residential real estate firms.
OFFERING THE FOLLOWING
» Over 90 years of industry leading expertise
» 15 convenient sales offices throughout Georgia
» More than 1,000 professional, full-time sales associates and staff
» Globally recognized, award-winning luxury marketing
» Accredited international specialists
» Atlanta’s first and most successful relocation division
» Specialized residential real estate marketing & public relations team
» Prosperity Home Mortgage, LLC mortgage services
» HN Insurance Services
» Leasing support services
» Unsurpassed sales associate training
» Leading edge technology
» Campbell & Brannon Township Title services
» Exclusive access to the networks and resources of our affiliates:
» Leading Real Estate Companies of the World®
» Luxury Portfolio International
» Who’s Who in Luxury Real Estate Board of Regents
» Mayfair International Realty in London
THE BEST CREDENTIALS
Harry Norman, REALTORS® offers globally recognized, award-winning marketing and sales support tools to effectively and efficiently sell your home.
GLOBAL LUXURY CONNECTIONS
Harry Norman, REALTORS® partnership with Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member), Mayfair International Realty, and LuxVT enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers.
IN-HOUSE NETWORKING
Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings.
MAXIMUM WEB EXPOSURE
Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success.
RELOCATION DIVISION
Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide.
HOME SERVICES OF AMERICA
Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home.
EXCEPTIONAL MARKETING
The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials. The best in the business!
PRESTIGIOUS GLOBAL NETWORK
Harry Norman, REALTORS® are connected to more international luxury affiliations than any other. Through prestigious invite-only memberships with Luxury Portfolio International, Who’s Who in Luxury Real Estate and Board of Regents, Mayfair International Realty and Leading Real Estate Companies of the World, your home is presented to the globe’s largest and most distinguished network of buyers and investors.
For listings $1 Million and up
The luxury marketing division of Leading Real Estate Companies of the World®. Membership is awarded solely to brokerages like ours, with significant luxury market share and expertise in buying, selling and marketing high-end properties to today’s global affluent. LuxuryPortfolio.com
For listings $1 Million and up
The Board of Regents is the upper echelon of Who’s Who in Luxury Real Estate, representing the world’s most elite luxury real estate professionals. Harry Norman is the exclusive Regent for Georgia. Regents.com
For listings $500,000 and up
Who’s Who in Luxury Real Estate is a worldwide collection of top brokers representing the finest luxury properties across the globe. LuxuryRealEstate.com
For all listings
Our London Office representing the luxury network for UK and International properties. We are the exclusive Mayfair International Realty member for Georgia. MayfairInternationalRealty.com
For all listings
Harry Norman, REALTORS® relocation network and global community of real estate companies awarded membership based on rigorous standards for service and performance. LeadingRE.com
MARKETING YOUR PROPERTY TO THE WORLD
WE MARKET YOUR PROPERTY TO THE WORLD.
550 companies 4,700 offices
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World®:
» We have the resources to market your property to the highest possible number of potential buyers.
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 136,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.
» We expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.
Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.
70+ countries
136,000 sales associates
RELOCATION SERVICE
Our Corporate & Consumer Business Services team of experienced full-time professionals, one of the largest in the U.S. and the first in Georgia to earn the RELO® Quality Certification, is ready to assist you with your move.
We will help you with a move across Atlanta, across the United States, or around the world. As a Diamond Award Recipient, the highest member achievement given by Leading Real Estate Companies of the World®, we put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.
THE HOME SELLING PROCESS
The process of selling a home is the most significant transaction for many individuals. I am honored that you have selected me as your REALTOR® to guide you through this journey. Throughout this process, I will ensure that you are well-informed and prepared by outlining the key steps involved in the home selling process, allowing you to know what to anticipate at each stage.
STRATEGIC PRICING
I will provide a Comparative Market Analysis (CMA) to illustrate the multiple perspectives necessary to account for when pricing a home.
MARKETING
Each property requires a different marketing package based on the supply and demand of the property. It can include staging, open houses, mailers, social media, and more.
CHOOSING AN OFFER
I will present the benefits and risks of each offer. After reviewing an offer, you can accept, decline, or offer a counter on price and/or terms.
INSPECTION
Buyers are expected to perform due diligence to satisfy inspection, appraisal, and loan contingencies.
HOW I WORK FOR YOU
Dedicated services and personalized approach I provide as your trusted REALTOR® for listing and selling your home.
DEVELOP OUR PRICING STRATEGY
Relevant homes currently on the market
Relevant homes that have sold
Relevant homes, which failed to sell
• Relevant homes pending sale
• Local economic conditions
Your desired timetable
Agent evaluation, if desired
COMPLETE PAPERWORK
• Listing Agreement
• Listing Integration Across 2 MLS Systems:
FMLS & GaMLS
• Profile information
Seller’s Disclosure provided for completion
Survey
Warranty Deed
MANAGE THE SALE
• Represent your interests at all times
• Guide you through the contract terms
• Negotiate on your behalf
Negotiate any necessary amendments
Ensure your deadlines are met
Timely communication
• Follow up and Feedback
• Provide resources for any vendors needed
• Monitor buyer’s loan status
Legal expertise available
SUCCESSFUL MARKETING
Maximum web exposure, up to 700 sites & syndicated through our luxury affiliates
Realtor.com Showcase Listing
Search for potential buyers through our InstaList app
Enhanced placement on AJC.com
• Advanced marketing automation tools to promote your home as soon as it’s listed and throughout the campaign
Website tracking ability
• Partnership with Adwerx running a highly targeted digital ad featuring your home
• Professional photography
• Property staging and showcasing recommendations
• Networking in-house and out
• Quality yard signs with brand recognition
Custom marketing materials from in-house designers specifically tailored to your property
• Print advertising opportunities
Open house & agent Caravans
My personal plan for your home
CLOSE THE SALE
• Furnish any needed information or documents to closing attorney
• Follow up with attorney to assure timely and smooth closing
• Coordinate closing date, time and location with all parties
Secure and review HUD for accuracy
Attend closing
MARKETING STRATEGIES
The marketing efforts for your home should reflect the quality and classic attention to detail that is evident in your home. With more than 17+ years’ experience in the Atlanta real estate market and having lived in Metro Atlanta area for more than 40+ years, Madeline has extensive knowledge of all areas surrounding the city. She has developed diverse marketing strategies proven to target the right Buyer for your Property.
She proposes the following:
• Introduce and promote your home in the Harry Norman sales meeting virtual caravan allowing all Harry Norman Realtors agents to see your home immediately.
• List the Property in FMLS and GAMLS and distribute the home’s photos to 700+ high traffic websites including Realtor. Com, Zillow, Harry Norman.com, AJC Homefinder, to name a few.
• Hire a professional stager (2-hour session) to help with creating a warm and inviting experience for your potential Buyer, if desired.
• Professionally photograph the interior/exterior of the property using hi-res photos for all marketing, drone photography included.
• Implement the use of floor plan designs for Buyers to understand layout and size of rooms prior to touring the home, if desired.
• Schedule caravan date with a plan catered luncheon and personally invite the top producing agents in the area that sell in the price range to preview the home or virtual caravan in Tuesday sales meeting (if desired).
• Utilize three in-house graphic designers to create professionally designed custom flyers, brochures, and e-cards that showcase your home without the use of templates.
• Advertise and schedule open house (if desired).
• Utilize email marketing and social media to promote the Property and to send out announcements and updates to our expansive database of agents and internal clients. First blast will be notification of the coming listing to gain some excitement (Instalist)- then routinely sending out notifications about the listing. Company-wide e-flyers sent over 1000+ Harry Norman Agents.
• Promote your home on our international affiliate Mayfair International Realty (Harry Norman’s UK and European Based Partner), on LuxuryRealEstate.com and on Luxury Real Estate (Who’s Who) and partners with syndication to affiliated real estate platforms.
• Utilize Adwerx—a digital ad campaign featuring for the first week of listing your home with 2,000 impressions. Highly targeted to Buyers within a 15-mile radius who have shown browsing behavior associated with buying and selling Real Estate.
• Wooden Sign in Yard which stands out in the neighborhood as a special home.
• Boost social media posts on Facebook regarding your home. · Post a photo album on Facebook (www.facebook.com/thebuckheadoffice) within 7 days of going “live”.
• Post a photo on Instagram (@thebuckheadoffice) within 7 days of going “live”.
• Post in NextDoor, a private social network for neighborhoods to keep up with what is going on in the area.
• Submit to corporate marketing for placement on their social networks as “House of the Day” (Facebook, Twitter). · Submit for placement on the home page rotation on www.harrynorman. com (25,000 unique visitors per month).
• Utilize our award winning fully staffed Relocation Department (the largest of its kind in the Southeast) dedicated to bringing potential Buyers to your home.
• Follow up with all agents that visit your home for candid feedback and convey to you regularly.
• Assess and analyze the exposure on the various web sites utilizing our web tracking ability to reach your Buyer more effectively. Utilization of additional data resources such as Trendgraphix, Realvaluator, and CompFlo (Appraisers Data).
Madeline’s commitment to you:
• Personalized hands-on customer service every step of the way.
• Communication is key: She will relay feedback from agents and their clients in a timely manner. She will also keep you informed of current market conditions and how they affect your property.
• Email monthly website stats to you monthly.
• Review pricing and marketing strategies with seller after 30 days on market.
• Provide current comparable sales to appraiser, communicate the status of buyer’s loan process, and attend to all matters to bring the sale of your property to a timely and stress-free closing.
MEET THE TEAM
Get to know the dedicated team behind your successful home sale journey.
SANDY
Listing Coordinator
Closing Coordinator
HUMPHRIES
MARY GRACE PHILLIPS
LISA LEBLANC Prosperity Mortgage
MARC KOGAN HN Insurance
CHARDEL EHRHARDT American Home Shield
JOHN HOCUTT Campbell & Brannon
MEGAN GARROW Marketing Coordinator
RIDHI RAO Graphic Designer
TATIANA CHERNOGLAZOVA Graphic Designer
JOSE FIGUEROA Graphic Designer
SHEA ZIMMERMAN Managing Broker
SAMANTHA LANZA Team Lead
MADELINE SATER REALTOR®
CLIENT TESTIMONIALS
My clients are very important to me. Trust, Hard Work, Aggressive Marketing & Market Knowledge are key to my business!
Madeline Sater is the best REALTOR® we have known. She is in a class apart. An extraordinarily caring, detailed, thorough and empathetic person. She inspires faith and trust. We were so lucky she found the perfect new place for us even though my wife who was in Chicago could only see it at the walk through before Closing! And she loved it instantly! I wish there were more Madeline’s in the Real Estate industry.”
Madeline Sater was INCREDIBLE! She walked us through the whole process before we started looking for homes, she was always available when we needed her and gave us amazing advice and insight about the whole home buying process. We will work with her if we ever choose to sell our house or any real estate ventures we may have in the future. She is amazing!!”
Madeline is amazing. She advocated for us when the builders were behind and was an awesome representative for us. She was honest and super helpful. Would love to work with her again.”
Madeline Sater is a terrific agent and a wonderful person. This is our third opportunity to work with her buying and selling properties. She has also worked with our children for their sales and purchases as well. We will see her again I am sure.”
Madeline made our first home buying experience such a breeze. I was nervous when starting this journey, but after one meeting with Madeline I knew we were in good hands! She was very well educated and made sure we understood everything. She made sure we got the best deal on our home and I can’t thank her enough.”
We really felt like you went above and beyond our expectations and were always one step ahead of the game. We always felt like you were on our side and were looking out for our best interest. This is the 4th time we have purchased a home in the past 8 years and feel you did a better and more complete job than any of our previous experiences. We would use you again in a heart beat when we look at selling our current home or purchasing a new home. Please keep up the excellent work!”
BUY YOUR HOME WITH CONFIDENCE
HERE
AT HARRY
NORMAN, REALTORS®, WE HAVE A FAMILY OF SERVICES TO BENEFIT YOU.
In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit these services online through the websites listed below.
When purchasing a home, customers can count on Prosperity Home Mortgage’s extensive resources and capabilities to address their unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so our customers can effectively optimize tax advantages and leverage their capital.
For more information, visit: PHMLoans.com.
As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisors.
For more information, call 404-943-1899 or visit HNInsurance.com.
Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost.
For more information, call 404-504-8700 or visit CampbellAndBrannon.com.
Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield home warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible.
For more information, visit HarryNorman.com/HomeWarranty.
