Clean, Safe and Welcoming

After being cited as the #1 priority by local businesses, we power washed over 40,000 Sq M of pavements in the town centre.

Clean, Safe and Welcoming

21% OF TOTAL SPEND TO DATE

Our continued investment in enhancing the BID area, ensures an attractive year-round destination for all town centre users, which is extremely important for first impressions of visitors and for repeat local footfall.

Clean Streets Christmas lights

In 2020, the BID provided an unrivalled additional street cleansing service, over and above the core service delivered by the Council. Ensuring clean, attractive streets, enhancing the BID area.

Addressing issues on the streets Created specially for Harrogate. The new Christmas lighting scheme, part of a four year contract with Gala Lights, has brought a new energy to the town’s Christmas appeal with large scale lighting installations complementing the lamppost and strung lights throughout the town. The lighting has drawn visitors into the town centre, which has become a focal point this December.

We have supported the expansion of the Harrogate Homeless Project through an annual grant, committed for four years with the aim of reducing issues around homelessness, begging and wider Harrogate Story Trail antisocial issues within the town. We have begun ‘wrapping’ the windows of empty shops in the town centre, in preparation for the new Harrogate story trail. Not Planters only will this make the units look more attractive, they will be another reason to visit Harrogate town

190 floral planters and baskets have been placed in key positions around the BID area. Helping to make the town centre a more pleasant and attractive environment for all who use it.

Sponsorship of the Sunday Freeway increased passenger numbers by 42% on average, compared to a typical Sunday. Access and Car Parking

1% OF TOTAL SPEND TO DATE

Our continued investment in improving the customer experience when coming into town, has incentivized shopping in the BID area bringing customers into town, and encouraged users to spend more time in the town centre.

The Sunday Freeway

In February and once again in December 2020 the BID partnered with The Harrogate Bus Company to sponsor its ‘Sunday Freeway’, offering passengers the chance to ride its Harrogate Electrics buses on services 2A, 2B, 3 and 6, which link Bilton, Dene Park, The Knox, Jennyfield and Pannal Ash with the town centre, free of charge. Free Parking

For December we also launched a “free after three” car parking scheme, where motorists arriving after 3pm at the Victoria Car Park on Mondays, Tuesdays, Wednesdays and Thursdays, are be able to park for free—drastically increasing the appeal of visiting the Harrogate town centre in a Covid safe manner, in the run up to Christmas.

This service drastically increased the numbers of shoppers travelling into the town centre when in place earlier this year, carrying 42% more people on average than a typical Sunday, and over 70% more people than the same weeks in March 2019. Over a year that could equate to over 20,000 more people visiting the town centre on Sundays.