Looking Ahead

Harrogate is an unique and vibrant destination, and through our work it is nurtured.

Looking Ahead

A number of initiatives that we have put in place during the past year will continue into next year, as we have negotiated long term contracts for these services where appropriate.

These include: We are also looking at developing our plans to deliver the • A comprehensive year-round programme of pavement following: washing, sign cleaning, weed removal and weed spraying. • Increased floral displays by working with Horticap and the • 130 barrier baskets with a Summer and Winter planting Harrogate in Bloom team. programme. • Improvements to our town centre environment, both • Entrance planters to 20 top Levy Payers in the town centre, but with plans to increase to 30 by the end of 2021. immediate and longer term, through engaging with businesses, residents, property owners, and other groups to develop & implement their ideas. • Continued delivery of the current Harrogate Gift Card programme, with seasonal marketing campaigns to drive sales and retain spend in the town centre. • Make Harrogate become the ‘Friendliest Town in the UK’, through a training programme designed to support staff who work in retail and hospitality. • Match funding grant scheme to encourage businesses to improve shop fronts and entrances, as well as support to improve access for people with disabilities. • Marketing activities and campaigns to promote the town centre. • Sponsorship of the Sunday Freeway bus services provided by Transdev, to drive increased footfall in the town centre. • Sponsorship and support to local organisations to deliver increased cultural activity and events in the town centre.

Subsidised, seasonal car parking promotions to encourage off-street car parking and increase footfall.

Wrapping of empty shop units to improve appearance.