Marketing, Promotions and Events

326 Harrogate Gift Cards, worth £14,830, were sold this year, locking-in this money to spend in Harrogate. Marketing, Promotions & Events

48% OF TOTAL SPEND TO DATE

A thriving town centre is a place people want to visit and spend time in. We have invested in promoting the BID area, creating a host of activity and engagement to support businesses.

Harrogate Gift Card Brass Brand on a Bus

The Harrogate Gift Card is a pre-paid card currently accepted in For the last weekend of July, we teamed up with Harrogate over 100 BID area businesses. It is helping to lock in spend for International Festivals to bring a smile –and a spring in the step –Harrogate town centre businesses; encouraging people to explore to residents and visitors in Harrogate town centre, courtesy of The our great town and to share their messages with friends, family New York Brass Band and an open top bus! Attracting locals to the and colleagues. town centre and improving their shopping experience, resulting in a longer dwell time in the BID area.

Christmas Shop Window Competition North Pole Pole Office

Run in partnership with the Rotary Club of Harrogate, more than 30 shops are taking part, celebrating town centre businesses and An integral part of our ‘Harrogate at Christmas’ campaign has been promoting shopping local this December. the opening of the North Pole Post Office, which is our third and final collaboration of the year with Harrogate International Festivals. With over 700 letters having been received in just one Communicating With You week, it has become a magnet attracting families with young children into the town centre. We work hard as a team to keep you all updated, informed and engaged. To share important and interesting information we use all available platforms, including our Harrogate Hosts, to keep the information flowing. 23

We loved Brass Band On A Bus—what a fantastic way to bring joy to the town centre.

Codex Installation

The two-night installation, told the story of Harrogate from its origins to present day, and celebrated the town’s BID area businesses through a series of ten word short stories. The installation attracted people to the BID area, promoted local businesses, told the story of Harrogate and signposted visitors to the nighttime economy.

Mumbler Halloween Family Trails

This partnership proved a great success, reaching a new sector of Harrogate and attracting many families to the town centre and to BID area businesses during the busy half-term period.

Mumbler Christmas Family Trails

Our second partnership with Harrogate Mumbler saw the launch of a family friendly Christmas trail around the Harrogate town centre –attracting residents in to the town centre BID area.