The importance of a user experience for software apps and website User experience (UX) plays a crucial role in the design of a digital product should be an integral part of the design process, from early concepts to the final product. The look of the digital product is also vital but the key aspect is how the user interacts with it, users must be able to easily navigate through the digital product or platform and also, they should be able to understand it and it should have clear signals of the outcomes. There are certain factors that is either controllable by the developers’ or the designers and some that is environmental or user preference. These factors include; usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing. The two key components that a user faces regarding User Experience are Usability: this is more about the effectiveness of the site and also how user friendly it is. User Experience: the emotion, intuition and connection a user feels when using the site or product. The business benefits of adding User experience to a product development process include: • • • • • •
Increased productivity Increased sales and revenues Decreased training and support costs Reduced development time and costs Reduced maintenance costs Increased customer satisfaction
Graphical User Interface (GUI) Graphical User Interface is a type of user interface that allows users to interact with electronic devices through graphical icons and visual indicators such as secondary notation. When you interact with a computer, you are called the user and the method by which the computer interacts with you is called an interface. In the early days of computers, the interface was always text-based. The computer would display information in text, and you would issue commands to it in text.