STARK CONSTRUCTION AND DEVT CORP: A Proposed Business Plan

ADAMSON University College of Engineering Civil Engineering Department CE 431- Elective 3: Entrepreneurship for Civil Engineers Proposed Business Plan

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION

SUBMITTED BY: ECIJA, BERNNA MAE SUBMITTED TO: DR. TOMAS U. GANIRON

TABLE OF CONTENTS 01

EXECUTIVE SUMMARY

04

MARKET ANALYSIS

02

COMPANY DESCRIPTION

05

MARKET STRATEGIES

03 SERVICES 06

ORGANIZATION AND MANAGEMENT

2

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION

CONCEPT

STARK IS A BUILDING MATERIALS AND SOLUTIONS COMPANY SERVING MASONS, BUILDERS, ARCHITECTS AND ENGINEERS IN SELECTED AREAS. OUR OPERATIONS PRODUCE CEMENT, AGGREGATES AND READY-MIX CONCRETE WHICH ARE USED IN BUILDING PROJECTS RANGING FROM AFFORDABLE HOUSING AND SMALL, LOCAL PROJECTS TO THE BIGGEST, MOST TECHNICALLY AND ARCHITECTURALLY CHALLENGING INFRASTRUCTURE PROJECTS. AS URBANIZATION INCREASINGLY IMPACTS PEOPLE AND THE PLANET, WE PROVIDE INNOVATIVE PRODUCTS AND BUILDING SOLUTIONS WITH A CLEAR COMMITMENT TO SOCIAL AND ENVIRO N M E N TA L SUSTAINABILITY.

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION

EXECUTION

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION EXPERTS SOLVE THE CHALLENGES THAT CUSTOMERS FACE AROUND THE COUNTRY, WHETHER THEY ARE BUILDING INDIVIDUAL HOMES OR MAJOR INFRASTRUCTURE PROJECTS. DEMAND FOR OUR MATERIALS AND SOLUTIONS IS DRIVEN BY POPULATION GROWTH, URBANIZATION, IMPROVED LIVING STANDARDS AND SUSTAINABLE CONSTRUCTION.

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION

EXECUTIVE SUMMARY BUSINESS OWNER

CO-OWNER

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION WILL BE OWNED BY BERNNA MAE A. ECIJA, A LICENSED CIVIL ENGINEER BY 2021 AND NICOLE JEAN MERCADO, A LICENSED GEOLOGIST BY 2021.

THE COMPANY EYES FOR A LOCATION AT FORT BONIFACIO, TAGUIG CITY.

BERNNA MAE A. ECIJA

NICOLE JEAN MERCADO

STARK CONSTRUCTION AND DEVELOPMENT CORPORATION WILL OFFER EXPERTISE ON: q THE LATEST CONCRETE AND CEMENT SOLUTIONS q MIX DESIGN MANAGEMENT q TECHNICAL LIAISON AND SUPERVISION q KNOWLEDGE OF LOCAL CONSTRUCTION PRACTICES q ADDING VALUE TO THE ENTIRE PROCESS: SUSTAINABILITY,

7

GUIDING PRINCIPLES 01

HEALTH AND SAFETY IS THE CORE VALUE OF STARK PHILIPPINES. WE CONDUCT OUR BUSINESS IN A MANNER THAT CREATES A HEALTHY AND SAFE ENVIRONMENT FOR ALL STAKEHOLDERS - OUR EMPLOYEES, CONTRACTORS, COMMUNITIES AND CUSTOMERS - BUILT ON A SOUND HEALTHY AND SAFETY CULTURE.

02

THAT FAIR COMPETITION IS ESSENTIAL TO THE GROWTH AND STABILITY OF THE CONSTRUCTION INDUSTRY.

03

THAT A CONTRACTOR'S PRIMARY RESPONSIBILITY TO HIS CLIENT IS TO GIVE HIS BEST IN FAITHFUL COMPLIANCE WITH THEIR AGREEMENT. 8

GUIDING PRINCIPLES 04 05

06

THAT LABOR AND CAPITAL SHOULD COOPERATE WITH ONE ANOTHER SO THAT LABOR MAY LIVE WITH DIGNITY AND CAPITAL MAY FIND ITS JUST REWARDS.

WE BRING TO EVERY PROJECT EXPERTISE, WITH A FOCUS ON COST-EFFECTIVENESS AND SUSTAINABILITY. TO HELP YOU REALIZE YOUR PROJECTS, OUR EXPERTS WILL ADVISE YOU ON THE LATEST CONCRETE AND CEMENT SOLUTIONS, ALSO IN THE CONTEXT OF WHAT IS POSSIBLE UNDER LOCAL CONSTRUCTION PRACTICES. OUR STATE OF THE ART FACILITIES WILL DELIVER THE MATERIALS YOU SPECIFY TO THE HIGHEST STANDARDS, MAKING USE OF SOME OF THE BEST AVAILABLE TECHNOLOGIES. THAT THE ULTIMATE OBJECTIVES ARE TO SERVE NOT ONLY MAN BUT HUMANKIND; AND TO BUILD NOT ONLY AN ENTERPRISE BUT AN INSTITUTION THAT WILL SERVE SOCIETY.

9

GUIDING PRINCIPLES 07

SUSTAINABILITY IS AMONG OUR CORE VALUES AT STARK C.D. CORPORATION. WE BELIEVE IT IS A KEY DRIVER OF OUR BUSINESS SUCCESS AND WE STRIVE TO PRACTICE THIS EVERY DAY IN OUR OPERATIONS. WITH THIS, WE LOOK TO MAKE A LASTING POSITIVE IMPACT AND CONTRIBUTE MORE THAN BUILDING MATERIALS TO THE DEVELOPMENT OF OUR COUNTRY. THIS CAN BE SEEN IN OUR EFFORTS TO BE RESPECTFUL OF THE ENVIRONMENT, ENSURE THE HEALTH AND SAFETY OF OUR PEOPLE AND PARTNERS AND HELP UPLIFT THE COMMUNITIES THAT HOST US.

10

COMPANY DESCRIPTION DAY

WORKING HOURS

MONDAY

8AM – 5PM

TUESDAY

8AM – 5PM

WEDNESDAY

8AM – 5PM

THURSDAY

8AM – 5PM

FRIDAY

8AM – 5PM

SATURDAY

8AM – 5PM

PRODUCTS 01 02

03

HIGH PERFORMANCE PORTLAND CEMENT •

MAINLY USED FOR HIGH-RISE BUILDINGS AND VERTICAL STRUCTURES THAT REQUIRE HIGHSTRENGTH CEMENT.

CLINKER • CLINKER IS AN INTERMEDIATE PRODUCT IN CEMENT PRODUCTION. IT IS PRODUCED BY GRINDING AND BURNING A PROPORTIONED MIXTURE OF LIMESTONE, SHALE AND SILICA. WHEN CLINKER IS FURTHER SUBJECTED TO GRINDING AND ADDED WITH GYPSUM, PORTLAND CEMENT IS PRODUCED. READY MIX CONCRETE • READY MIX CONCRETE (RMX) IS AN ENGINEERED CONSTRUCTION MATERIAL PRODUCED BY MIXING CEMENT, ADMIXTURES, WATER, COARSE AGGREGATES AND FINE AGGREGATES.

12

PRODUCTS 04 05

06

TILE ADHESIVE • TILE ADHESIVE IS A PREMIUM CEMENT-BASED ADHESIVE FOR TILES SPECIALLY FORMULATED FOR THIN-BED VERTICAL AND HORIZONTAL APPLICATION. AGGREGATES • AGGREGATES ARE GRANULAR MATERIALS OF MINERAL COMPOSITIONS USED FOR VARIOUS CONSTRUCTION APPLICATIONS. IT IS USED WITH A BINDING MEDIUM TO FORM CONCRETE, BITUMOUS CONCRETE, PRECAST CONCRETE, MORTAR, PLASTER AND OTHER CONCRETE AND ASPHALT APPLICATIONS. IT CAN BE USED ALONE FOR ROAD BASES, STRUCTURAL BEDDINGS, RAILROAD BALLAST, FILTER BEDS, BACKFILLS, ETC. SKIM COAT • SKIM COAT IS A CEMENTITIOUS PLASTER SPECIALLY DESIGNED TO SMOOTHEN VERTICAL STRUCTURES SUITABLE FOR BOTH INDOOR AND OUTDOOR USE. SKIM COAT IS USED FOR RENDERING AND SMOOTHENING SURFACES PRIOR TO APPLICATION OF SEALANTS OR DECORATIVE PAINTS 13

START UP SUMMARY ALLOCATION

PRICE

LAND AND LAND IMPROVEMENTS

15 MILLION

MACHINERY AND EQUIPMENT

20 MILLION

INSTALLATIONS

10 MILLION

FURNITURE, VEHICLES AND TOOLS

10 MILLION

OFFICE

5 MILLION

TOTAL

60 MILLION

COMPETITION THERE ARE EIGHT CEMENT MANUFACTURERS IN THE PHILIPPINES, INCLUDING: LAFARGE-HOLCIM, REPUBLIC, CEMEX, TAIHEIYO, NORTHERN, EAGLE, GOODFOUND AND MABUHAY. ACCORDING TO DATA FROM THE CEMENT MANUFACTURERS ASSOCIATION OF THE PHILIPPINES (CEMAP), THESE MANUFACTURERS OPERATE A TOTAL OF 19 PLANTS ALL OVER THE COUNTRY, GRINDING STATIONS INCLUDED.

MARKET ANALYSIS BUSINESS GROWTH

2021

2024

EXPANSION

BRANCHING

2025

2026

BRAND POPULARITY

2028

PROMOTION/ADVERTISING STRATEGIES MAGAZINES/ NEWSPAPER SECTIONS

WORD OF MOUTH

01 SOCIAL MEDIA

02

03 LOCATION

04

EVENT MARKETING

05 DIRECT MAILING

06

SWOT A N A LY S I S

STRENGTH • • • •

INTERDEPENDENCE CUSTOMER ORIENTATION EXCELLENCE INTEGRITY

WEAKNESS • . FINANCES

OPPORTUNITY • .LOCATION • NETWORK

THREAT • LARGE COMPETITORS .

ORGANIZATIONAL CHART NICOLE JEAN L. MERCADO

BERNNA MAE A. ECIJA

PRESIDENT

CHIEF EXECUTIVE OFFICER

IVEE CLAIRE A. ECIJA CHIEF FINANCIAL TREASURER/ OFFICER

CIELO B. DUMO GENERAL COUNSEL/ CORPORATE SECRETARY/ COMPLIANCE OFFICER

NICOLE JEAN L. MERCADO HEAD – CEMENT INDUSTRIAL PERFORMANCE

CHRISTIAN KERVIN S. UMALI HEAD – SALES AND MARKETING

IVAN CLAUDE M. ICALLA HEAD – ORGANIZATIONAL HUMAN RESOURCES

EUGENIE MHEL S. CHAVEZ HEAD – HEALTH AND SAFETY

GUILBERTEE M. MELANO HEAD – AGGREGATES AND CONSTRUCTION MATERIALS

VINCE MERWIN C. YSULAT HEAD – PROCUREMENT AND LOGISTICS

KATRIN MAE G. DECEMBRANO HEAD - COMMUNICATION

ADDA MARIE L. ZAFE HEAD – STRATEGY AND RESEARCH DEVEOPMENT

THANK YOU