C & S Builders: A Proposed Business Plan

ADAMSON University College of Engineering Civil Engineering Department CE 431- Elective 3: Entrepreneurship for Civil Engineers Proposed Business Plan

C & S BUILDERS ) L E V O H S D N A T ( C EM EN T N E M E C N I H T G N STRE Presented by: Sean Lewis F. Quisao

Presented to: Dr. Tomas U. Ganiron Jr. Professor, Entrep. for C.E.

TABLE OF CONTENTS • EXECUTIVE SUMMARY • COMPANY DESCRIPTION • SERVICES • MARKET ANALYSIS • MARKETING STRATEGY AND IMPLEMENTATION • ORGANIZATION AND MANAGEMENT

EXECUTIVE SUMMARY • C & S BUILDERS IS SITUATED IN THE PROVINCE OF MABITAC, LAGUNA. A

MANUFACTURING COMPANY OWNED BY SEAN LEWIS F QUISAO WEHEREIN SERVICES ARE GIVEN WITH QUALITY WITH AFFORDABLE PRICE.

• C & S BUILDERS, WILL SELL ITS PRODUCTS TO THE COMMUNITY WHO NEEDS GOOD KINDS OF CEMENT.

BUSINESS OBJECTIVE • THE BUSINESS WILL SELL QUALITY CEMENT GOOD FOR CREATING RESIDENTIAL BUILDINGS, AND OTHER CONSTRUCTION RELATED STRUCTURES.

• THE BUSINESS WILL HELP THE PROVINCES TO BUILD MORE RESIDENTIAL BUILDINGS AND OTHER

CONSTRUCTION RELATED STRUCTURES SINCE THE C & S BUILDERS IS THE ONLY CEMENT COMPANY IN MABITAC, LAGUNA.

MISSION STATEMENT • THE MISSION OF THIS COMPANY ARE TO PRODUCE QUALITY CONCRETE CEMENT FOR BUILDINGS AND OTHER CONSTRUCTION RELATED STRUCTURES.

• THE COMPANY ALSO WANT TO HELP THE ENVIRONMENT BY USING ECO FRIENDLY CONCRETE CEMENT THAT USES RECYCLED AND LOCALLY SOURCE MATERIALS.

GUIDING PRINCIPLES • SAFETY FIRST – WORKERS AND EMPLOYEES SHOULD ALWAYS WEAR THEIR PERSONAL PROTECTIVE EQUIPMENT IN SITE.

• QUALITY SERVICES – THE COMPANY AIMS TO GIVE QUALITY PRODUCTS TO CUSTOMERS AND ALSO GIVE THEIR BEST ON HELPING THE COSTUMERS.

• PLEASING PERSONALITY – OWNERS SHOULD HAVE A PLEASING PERSONALITY SO THEY CAN BE EASILY APPROACHED BY CUSTOMERS. THEY NEED A PROFESSIONAL MIND AND A KIND HEART.

KEYS TO SUCCESS •LOCATION – LOOK FOR A PLACE WHERE BUILDING COMPANIES IN THE COMMUNITY HAVE LESS SUPPLY OF CONCRETE CEMENT.

•PROVIDE GOOD AND CUSTOMER FRIENDLY SERVICES.

COMPANY DESCRIPTION • C & S BUILDERS WILL BE ESTABLISHED IN THE YEAR 2030. THE COMPANY WILL BE

LOCATED AT MABITAC, LAGUNA. THE COMPANY WILL BE FULLY OWNED BY SEAN LEWIS F QUISAO

• THE COMPANY WILL BE OPENED FROM MONDAY TO FRIDAY FROM 8AM TO 5PM. THE

COMPANY WILL BE CLOSED ON HOLIDAYS. CLIENTS SHOULD CONTACT THE COMPANY FIRST FOR ORDERS TO BE ENTERTAINED.

LEGAL FORM • C & S BUILDERS WILL BE ORGANIZED , OWNED, AND OPERATED BY SEAN

LEWIS F QUISAO. THE BIR IS REGISTERED AT THE DISTRICT OF MABITAC, LAGUNA

START UP SUMMARY • THE ESTIMATED CAPITAL NEEDED IS PHP 5 MILLION, 50% WILL COME FROM BANK LOANS, LEWIS WILL GIVE 30% FROM THEIR SAVINGS AND THE COMPANY WILL BORROW 20% FROM RELATIVES.

LOCATION AND FACILITIES • C & S BUILDERS IS LOCATED AT MABITAC, LAGUNA, NEAR THE TOWN PLAZA OF MABITAC. • MABITAC, LAGUNA IS A PROVINCE WITH A POPULATION OF 20,530(2015).

SERVICES • THE COMPANY AIMS TO PRODUCE QUALITY CONCRETE CEMENT AND ECO FRIENDLY CEMENT FOR CONSTRUCTION RELATED STRUCTURES.

• WE ALSO DELIVER OUR PRODUCTS TO OUR CUSTOMERS.

COMPETITIVE COMPARISON • AS OF NOW, IN THE PROVINCE OF LAGUNA THERE ARE FEW CEMENT COMPANY , BUT THE LARGE MANUFACTURERS ARE LOCATED NEAR IN THE PROVINCE OF RIZAL.

• THE NEAREST MANUFACTURER IS THE HERLANDEZ COMPANY, LOCATED AT STA CRUZ LAGUNA, A 1HOUR DRIVE AWAY FROM MABITAC, LAGUNA.

SUPPLIERS • C & S BUILDERS’ WILL ACQUIRE ITS SUPPLIES THROUGH THE OWNER, ENGR. SEAN LEWIS QUISAO’S CONNECTION. THE COMPANY WILL MAKE SURE TO GET QUALITY BRANDS OF CEMENT TO ENSURE SATISFACTION FROM THE CUSTOMERS AT A VERY REASONABLE AND ECONOMICAL PRICE.

MANAGEMENT CONTROLS • • • •

APPOINTMENTS – IN ORDER FOR C & S TO SCORE FOR A CUSTOMER, IT WILL HAVE TO SET AN APPOINTMENT TO MEET FUTURE CLIENTS AND TO DISCUSS THE NEEDS AND WANTS OF BOTH PARTIES. WEEKLY INVENTORY- THIS MUST BE CONDUCTED TO MONITOR EVERY ASPECT OF THE COMPANY. E.G. SALES, EMPLOYEES AND COMPANY PROFIT. MONTHLY EVALUATION – TO ENSURE THAT THE PERFORMANCE OF EVERY EMPLOYEES ARE RECOGNIZED AND GIVEN CREDITS FOR THEM TO PERFORM BETTER. WORKERS FROM ALL LEVELS OF THE COMPANY WILL BE INVOLVED. EMPLOYEE SAFETY – WELFARE OF THE COMPANY EMPLOYEES WILL BE GIVEN ATTENTION TOO TO MEET ABRAHAM MASLOW’S HIERARCHY OF NEEDS.

ADMINISTRATIVE SYSTEM • • •

WEEKLY PRIME COST –AN EMPLOYEE WILL NOTE OR RECORD THE COMPANY’S WEEKLY COST FOR EVERY PROJECT THEY DEALT OR EVERY AMOUNT OF CEMENT SOLD. PAYABLES/PURCHASE RECORDS – A COMPANY BOOK KEEPER WILL BE HIRED FOR HIM TO FULLY ACCOUNT EVERYDAY EXPENSES OF C & S. PAYROLL PROCESSING – MONTHLY COMPENSATION WILL BE GIVEN IN TWO PARTS, EVERY 15TH AND 30TH OF THE MONTH. DURING THE 15TH PAYROLL, EMPLOYEE’S BENEFITS WILL BE DEDUCTED FROM THEIR COMPENSATION. A PAYROLL MANAGER AND HIS INFERIORS WILL BE RESPONSIBLE FOR THIS TASK.

FUTURE PLANS • C & S PLANS TO EXPAND AND SELL OTHER

PRODUCTS ASIDE FROM LOCAL BRANDS OF CEMENT AND BASIC BUILDING EQUIPMENT SUCH AS SHOVEL. THE COMPANY INTENDS TO SELL OTHER BUILDING EQUIPMENT ASIDE FROM THE MOST BASIC TO WIDEN THE SCOPE OF THEIR CLIENTS OR RETAILERS.

• EVENTUALLY, THE COMPANY WILL CONSTRUCT

BRANCHES OUTSIDE LAGUNA TO REACH MORE CLIENTS.

MARKET ANALYSIS • LAGUNA HAS BEEN ONE OF THE LEADING PROVINCES WHERE MOST INFRASTRUCTURES ARE BUILT. THE COMPANY OWNERS RESIDES HERE, SO THEY WILL OBTAIN CONNECTIONS HERE BECAUSE THEY ARE FAMILIAR WITH HUGE NUMBER OF PEOPLE OR POTENTIAL CLIENTS HERE.

• THE FACT THAT CEMENT IS ONE OF THE MOST IMPORTANT MATERIAL NEEDED FOR BUILDING, IT WILL BE EASY TO MARKET THE PRODUCT THE COMPANY SELLS, SINCE IT IS A BASIC NECESSITY FOR BUILDING EVERY FUTURE STRUCTURES AROUND LAGUNA.

INDUSTRY ANALYSIS • POTENTIAL CLIENTS ARE FROM DIFFERENT CONSTRUCTION FIRM OR ENGINEERING FIRM OR EVEN SMALL RETAILERS OF CONSTRUCTION MATERIALS. THE COMPANY DESIRES TO CATER TO ALL LEVELS OF CONSTRUCTION BUSINESS PRESENT IN THEIR AREA FOR FASTER GROWTH AND RECOGNITION OF C & S BUILDERS.

• MARKET SIZE – LAGUNA HAS A HUGE NUMBER OF DISTRICT SO THE COMPANY WILL FOCUS ONLY ON THE 3RD AND 4TH DISTRICT FIRST. THESE DISTRICTS HAS 22 TOWNS SO THE MARKET SIZE IS LARGE HENCE IT WILL BE EASIER FOR C & S TO INTRODUCE THEIR PRODUCTS TO THE MARKET.

• INDUSTRY PARTICIPANTS- FROM SMALLEST CONSTRUCTION BUSINESS TO LARGE FIRMS WILL BE A PART OF TARGET CLIENTS OF C & S.

• COMPETITORS – THERE ARE ONLY FEW CEMENT SELLING COMPANY IN THIS AREA SO THE

COMPANY WON’T HAVE TO STRIVE SO MUCH FOR CLIENTS BUT WILL ENSURE QUALITY BRANDS OF CEMENT THAT THE COMPETITORS HAVEN’T RELEASED TO THE MARKET.

MARKET SEGMENTATION • THE COMPANY WILL GIVE MORE ATTENTION TO THE SMALL RETAILERS BECAUSE IT IS

THE MOST COMMON FORM OF SELLERS OF CEMENT IN EVERY TOWN. BUT THE COMPANY WOULD ALSO DEAL PROJECTS WITH LARGE FIRMS FOR IT WILL HELP THE COMPANY TO BE RECOGNIZED FASTER.

MARKETING STRATEGY AND IMPLEMENTATION • WITH THE BUSINESS PARTNER OF ENGR. SEAN LEWIS, MISS CHESKA MILITSALA, A GRADUATE OF BA

BROADCAST COMMUNICATION, SHE WILL HANDLE THIS TASK FOR THE COMPANY. SHE ACES IN MARKETING AND HER PLANS ARE THROUGH INTRODUCING IT THEIR CONNECTIONS SUCH AS RELATIVES, FRIENDS AND POTENTIAL BUSINESS PARTNERS IN THE CONSTRUCTION INDUSTRY. PROMOTION WILL BE IN A FORM OF SOCIAL MEDIA SO A FACEBOOK FAN PAGE WILL BE AVAILABLE FOR A LARGE NUMBER OF CLIENTS TODAY ARE SOCIAL MEDIA SAVVY. PUBLICATION MATERIALS SUCH AS TARPAULIN WILL BE UP AND HUGE DISCOUNT WILL BE OFFERED ON ITS OPENING DAY. CLASSIFIED LOGO OF THE COMPANY WILL ALSO BE MADE FOR THE CLIENTS TO DISTINGUISH THE COMPANY FASTER. A COMPANY TAGLINE “STRENGTH IN CEMENT” WILL BE UNDER THE LOGO OF C & S AS ITS PROMISE TO GUARANTEE QUALITY BRAND OF CEMENT.

•STRENGTHS: CEMENT IS WIDELY NEEDED SO IT’S EASY TO MARKET THIS TO CLIENTS OR CUSTOMERS.

•WEAKNESSES – MIGHT BE THE SERVICE OF NEW EMPLOYEES •OPPORTUNITIES – FEW NUMBERS OF CEMENT SELLING COMPANY THAT SELLS OTHER BRANDS OF CEMENT PRESENT IN THEIR AREA

•THREATS – DELAY IN DELIVERY OF PRODUCTS DUE TO WEATHER CONDITIONS

UNIQUE SELLING POINT • THE COMPANY HAVE AN ADVANTAGE DUE TO THEIR SUPPLIER THAT WILL GIVE THEM A

DISCOUNTED PRICE THAT WILL HELP THEM INCREASE THE PRODUCTION SO THE SUPPLY WILL BE HIGH AND THE DEMANDS ARE ALSO HIGH.

• THE COMPANY ALSO HELPS THE ENVIRONMENT BY USING ECO FRIENDLY CEMENT SO THAT IT WILL BE ECONOMICAL FOR THE CONSUMERS.

COMPETITIVE EDGE • C & L BUILDERS HAVE AN COMPETITIVE EDGE BECAUSE IT WILL BE THE ONLY ONE TO HAVE A LARGE MANUFACTURING COMPANY AND ALL COMPETITORS ARE SMALL MANUFACTURERS. CLIENTS WITH BIG PROJECTS WILL NEED A BIG PRODUCTION OF CEMENT THAT THE COMPANY CAN OFFER.

POSITIONING • THE C & L BUILDERS WILL ENSURE THE QUALITY OF THE PRODUCT FOR THE CLIENTS AND IT ALSO HELPS THE ENVIRONMENT SINCE WE HAVE AN ECO FRIENDLY CEMENT.

POSITIONING STRATEGY • WITH THE COMPETITIVE EDGE SAID, THE COMPANY AIMS TO GIVE A QUALITY PRODUCT AND HIGHLY SATISFIABLE SERVICES FOR THE COSTUMERS WITH A REASONBLE PRICE.

PROMOTION AND ADVERTISING STRATEGY

•SOCIAL MEDIA SUCH AS FACEBOOK, TWITTER AND INSTAGRAM.

Sean Lewis Quisao (President)

CHESKA MILITSALA (Vice President)

Manager of Finance/Payroll Department

The President is incharge on monitoring the whole company.

Manager of Labor and Services

Laborers

Manager of Finance/Payroll is in charge of bookeeping and payroll processing.

The Vice President is incharge of seeking for the suppliers and ensures the safety of every managers and workers He can also entertains the clients.

Manager of Labor and Services is in charge of monitoring and recruiting laborers.

Laborers are in charge of creating concrete cements.

PERSONAL PLAN

MANAGEMENT Position

Salary

President

Php 800.00/day

Vice President

Php 700.00/day

Manager of Finance/Payroll

Php 600.00/day

Manager of Labor and Services

Php 550.00/day

Laborers

Php 450.00/day