Youth Action Challenge Presentation (National Youth Council)

WORTHY

An App for decluttering items for free with a focus on neighbourhoods, using a proprietary review system

The Problem

Businesses and consumers discard items that are still in good condition. This leads to wastage.

We believe that one man's junk is another man's treasure. We just need to connect the right people.

Apps in the Market

Just Dabao

Sg Dabao

Makan Rescue

Toogoodtogo

Carousell Laku2 Piktina

NextBlock

GoodHood

Uglyfood (just closed)

Susgain Karma

Oddbox

Treatsure

Savour

Sharetings (new) Olio

Carousell (re-commerce)

Platform that has proven to work in Singapore

Olio (free commerce)

Very successful

Millions of users

Large amounts of investment funding

Singapore has the second highest user base after the UK where Olio was founded

Issue with Apps in the Market

Olio:

a) High volume of low quality junk that nobody wants

b) Givers spend a lot of time going through and responding to requests

c) Hoarders who use the app, same people always requesting for items

d) No clear recognition given to encourage users to give better quality items

Our Solution for Givers

How to encourage users to give better quality stuff:

Images of items can be Liked or Disliked

Profile of a person can be Followed/Supported

Proprietary review system instead of standard exchange review 1-5 stars

A dynamic point system where a user's nobility (points) is based on: trade balance, reviews, like/dislike count, follower/supporter count, giving and receiving count

Example 1: a giver should not be bombarded by 20 messages.

Example 2: a giver should not always receive requests from the same user.

Example 3: a giver who constantly gives low-quality junk will receive dislikes.

Our Solutions for Takers

It should not just be a first come first served basis for takers

Priority sequence for takers based on:

1) Likes and Support, nobility (points)

2) Recent activity

3) Location proximity (10 blocks/ 10 mins walk)

Example 1: a user who only take items will have a negative trade balance, reduce points, user profile will reflect dynamic point system.

Example 2: a user who takes 30 items without giving/gives junk would have a negative trade balance.

Pre-ranking

After ranking

Algorithm works on decisive filters to prioritise requestors

Points System

Step 1

User posts an item

Step 2

People interested in the item

Step 3

The user with the most points/recent activity gets priority

In a Nutshell: Our Goal

To solve the problem Olio faces, tailored for the Asian Market.

1) Shouldn't be just a first come first serve basis

2) Enable givers to give more easily

3) Hoarders given lower priority

4) Encourage givers to give better quality items

Kickstart User Journey

1) Worthy can start by sponsoring items for users to collect in larger quantities. Users are to redistribute 80% of the items they collected from Worthy.

2) Users will post on the Worthy app for others to collect from them.

3) Percentage of items users have given will be reviewed on their next request for collection from Worthy.

Team Points System to Encourage Teamwork on Sustainability

Strong incentives to list and give away useful items

Convenient for givers to decide who to give based on physical

proximity

Peer to peer encouragement

Work in a team

Grant for Implementation

The Grant would go towards development of the App, marketing and human resource.

Budget: $65k

App development & App Design

HR/Manpower, marketing, intern

Marketing, getting users, ads

Measure of Success:

1,000 App downloads, 5,000 transactions facilitated

Future scalability: expansion of other features, buy and sell, bazaar, points purchase through donation

App Design (10K) & Deveopment (25K)

HR /Manpower (20K)

Marketing (10K )

Business Model

Users collect some free items from the Worthy Hub.

Users can purchase extra items from the Worthy Hub at prices as low as $1 or $2.

E-commerce section on the app for suppliers to purchase.

Suppliers advertise newly launched items or items reduced to clear in bulk.

Provide news relating to events and sustainability-related events at community centres and companies.

Bulk selling to events or once-off sales to office pantries or stationery stores.

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Worthy Timeline

October 2022

Worked with suppliers, retailers, manufacturers, warehousesclearing unwanted items

Q2 2023

Set to launch Beta version of the app

Q1 2024

Targeted to reach

2,000 followers on our social media accounts

1,00o app do l d

We only have One Earth. It begins with you and me.