The Trend - Halter

The Halter Neck trend has been seen on the runway in multiple ways - but mostly in occasional-wear. I want to adopt this trend, as it creates flattering silhouettes, elevating even basic looks.

Introduction to Missfits First Capsule Collection:

To support my brand proposal and chosen pathway, I have decided to create a small eight - piece introductory occasional capsule collection. This will be named ‘drop one . ’ I have chosen to do this to test consumer demand for my products . Doing this will reduce potential waste, and build ‘hype’ around my brand . Each item is trend driven and inspired by influential women in the spotlight . The generous selection of styles, I have created ensures that no matter the customers preference, there will be something that they want to wear .

Missfits clothing is unique to its’ competitors as we have chosen to adopt a more sustainable approach to materials, packaging and manufacturing . Doing this, will consider those “6 in 10 ” (Vogue Business for Pay Pal, 2021), Gen - Z consumers who are conscious of what they are purchasing . I will ensure that the materials I select will be comfortable, in order to flatter and empower these women .

Additionally, I have revised my size guides (using manual grading) - so that my items will fit true to size .

S/S 24 RANGE PREVIEW

Sustainable Occasional-Wear for all shapes and sizes.

Available in a large range of sizing – including *NEW inbetween* sizing, which has never been done by fashion brands before.