SWOT Analysis on my Range:

I have created this SWOT Analysis in order to evaluate the success of my range.

Strengths

• Designs are trend-driven from predictions – so are more likely to be popular.

• My clothing items are detailed.

• Occasion-wear is not always sustainably made.

• Price point is lower than my competitors – people could opt for the cheaper option.

• Niche in-between sizing

• Can create styles for a variety of sizes.

• Stock the range in more stores – starting with Selfridges Manchester and Birmingham. Then move to other department stores.

• Create items from new materials that have not been used before in fashion.

• My brand is not established yet, so may range may not be as popular, or people will be hesitant to invest in my items.

• My range is small.

• Range is not physically made, so can not see quality of materials in real life.

• Materials may not be readily available.

• My competitors already have designs made in a similar way.

• Competitors clothing has had more exposure as its been available longer.

• High Street brands could replicate and copy my designs (brands like ZARA and H&M).