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Justifying the Sustainable Materials used in my Collection:
Item Current Material for similar item (taken from competitors)
My Material
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The Taylor Blazer Polyester 90% Glitter Printed Recycled Polyester 10% Lyocell
All Nighter Jumpsuit Sequins Silk Silk Lining Ribbon Cellulose Sequins
Pretty in Pink Mini Dress Polyester
Elena
Explanation
I will be using recycled polyester as there is an abundance of plastic bottles that need a new life. This is better for the environment than virgin polyester as it is not derived from petroleum (fossil fuels).
I will continue to use silk because I have learnt that it is biodegradable. This will make a soft lining for my jumpsuit. However, I will switch regular sequins for cellulose sequins. I have chosen to do this because sequins are a microplastic that end up in landfill forever. These plastics are bad for the environment.
I have learnt that lyocell creates a breathable item that has stretch. It can also be draped across the front, to flatter her stomach. This is important as then my customer feels comfortable in the item – ultimately feeling empowered.
I have decided to print glitter onto the recycled fabric as it is a more sustainable option than using glitter. Glitter is terrible for the environment and I can create the same effect by doing it this way. There is also a little lyocell to create stretch.
Flares are typically made from polyester and most of them fit comfortably. Therefore, I will continue to use polyester, but a recycled version – so it is better for the environment. It will also reduce plastic waste.
I have taken inspiration from sustainable brand Reformation – as their blazers are made 100% from lyocell. I know their items are good quality and last a long time. So, I want the same for my brand.
I am making this bra/corset style top out of organic and recycled cotton as I know cotton is a soft material - which is ideal for a bra. I will also add some lyocell to give the item some stretch – so it can be worn all day and be comfortable.
My trousers will be made of recycled polyester as it is being used for many of my other items –so I will have plenty to make these trousers. Most other tailored style trousers are made of polyester and elastane. I will replace the elastane with lyocell to make my items’ as sustainable as possible.