Tracing Items using Blockchain AI

I have learnt through research that, being transparent and sustainable is a priority to my Gen-Z consumer. So, I am going to use Block Chain AI to trace my items. This database will inform my consumer about all aspects of their item from sourcing to distributing. At any point, the customer can see what stage their items is at. Doing this will encourage transparency between my brand and the consumer.

There are three ways you can Trace my items:

1. Through a generalised chain on my website.

2. Scanning the QR Code in the Garment Label.

3. By clicking the link on your order confirmation email.

Below I will briefly overview each step - which will vary from item to item.

This is the first step in the blockchain . It will outline where my material has been sourced from All of the materials used in this collection will be sourced within Turkey. Doing this limits the amount of ‘miles’ a garment does –reducing its’ carbon footprint. Customers will be able to see where the items are from, even if they are sourced in -house .

Next, these materials will be sent to be made into garments . I will be manufacturing in Turkey This country is known for its’ skilled workers – so items will be of high quality. Customers will be able to view images of the factory as well as its’ location . This helps Missfits be transparent with their consumers, as it creates trust between brand and consumer.

Once my items are manufactured and complete, I will be transporting them via truck I have decided that this is the most environmentally friendly way to travel a short distance . The truck will travel across Europe . I will publish this route for my consumers to see – so they can follow the path their item took . Doing this gives an identity to the item .

When the items have reached the United Kingdom, they will be packaged by hand – in our distribution centre I will provide the address so the customer knows where we are based . This will be the only place the items are kept, again, limiting the travel that the item does

Lastly, when the item has been packed and dispatched, the customer will be able to track their item until the moment it arrives Hopefully, the customer will feel fulfilled by this, as they have viewed the whole process their item has taken .

Recycled Cardboard