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MISSFITS - BUYING INSPIRATION TRIP
Selfridges, Oxford Street
1) When gathering initial inspiration for my collection, I had a day out in London searching department stores and museums for inspiration. I knew that my customer would shop/visit these locations, so it was a natural place to start.
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Harrods, Brompton Road
2) I wanted to create occasional-wear, so I visited Selfridges and Harrods. These department stores are the go place to shop statement pieces created by a variety of designers. Sparkles and sequins stood out to me in particular, as these feminine, colourful and playful designs were perfect for parties and other events.
The V&A Museum, South Kensington
3) I ended the day at the Victoria and Albert Museum. Inside, they have the perfect combination of historical fashion and modern installations. I stumbled across the Reimagining Musicals Exhibition which was filled with showstopping outfits that have been worn in the west-end and on stage at concerts. This cemented the idea of creating a range that has lots of sparkles.
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