Trend Report: July 2023

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Best Of Full Coverage

The winning styles are in

Boyshorts

Cheeky, cheeky, cheeky

French Brief

High rise, full coverage (and chic)

High Rise Boyshort

The best of both worlds

BreatheSoft™

Summer’s Favorite Fabric

JULY EDITION

FULL COVERAGE

This Just in: Full Coverage is SEXY

Well, it was always sexy. We’ve always been big fans of full coverage, but they happen to be some of the hottest styles for the hot weather.

Over the Summer Season, our Full Back Panties see a +14% lift in sales

for everyday comfort
under dresses and skirts
Pair with your favorite Hanky Panky Cami as loungewear
Perfect
Wear
Signature Lace Retro V-Kini

SWEET cheeks

Daily Lace® Boyshort

KEY details

The Boyshort is a classic in comfort, with more coverage than a thong but not so much coverage that they’re not cheeky. They are cheeky—and that’s the best part.

Picnic for One

Signature Lace

Ginger Shot

Signature Lace

Vanilla

Daily Lace®

Pink Sands

Signature Lace

Tea for Two

Signature Lace

Fairy Dust

Daily Lace®

Fresh Air

Daily Lace®

Moon Crystal

Daily Lace®

boyshorts on the(HIGH) RISE

Signature Lace Black

Crossed-Dyed Leopard Black-Praline Supima® Cotton Chai, Black Crossed-Dyed Leopard Desert Rose-White

KEY details

Our classic Boyshort just got a high rise update in staple fabrics from super soft and stretchy Signature Lace to ultrabreathable Supima® Cotton. Pair your new favorite high rise undies with a matching bralette for a swoon-worthy set.

Le FRENCH BRIEF

Signature Lace Unlined Cami, Boyshort in La Vida Loca

Dusk

Signature Lace

KEY details

The chicest full-coverage silhouette of them all, n’est-ce pas? The French Brief is the full package: an ultra-comfortable high rise style with full coverage for your cheeks.

Drifting Horizon

Signature Lace

Artichoke Heart

Signature Lace

Magestic Purple

Signature Lace

Antique Rose

MellowLuxe™

Natural Rhythm

Signature Lace

Storm Cloud

Daily Lace®

Earth Dance

Daily Lace®

JUST BreatheSoft™

KEY details

BreatheSoft™ is our fastest-growing collection and the third best-selling fabrication in our assortment. This moisture-wicking fabric is a fan favorite for its second-skin feel and remaining nearly invisible under any outfit (no matter how clingy).

BreatheSoft™ Natural Rise Thong BreatheSoft™ Boyshort BreatheSoft™ Hi-Rise Thong Hot Fuchsia Cherryade Starburst Provence Pink Biss Wisteria Taupe Evening Grey Black Granite Fresh Air Pacific Blue Fresh Teal Earth Dance Nightshade Brilliant Blue

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Trend Report: July 2023 by HankyPankyCreative - Issuu