Spring 2024 Lookbook

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SPRING 2024

Big Spring Energy TIME TO GET (UN)DRESSED

Introducing

Hanky Panky Body™ EMBRACING YOUR UNIQUE FORM PLUS, SWIM HAS ARRIVED

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THIS PAGE: MODEL 01 WEARING SIGNATURE LACE BRALETTE & ORIGINAL RISE THONG IN COOL WATER, MODEL 02 WEARING SIGNATURE LACE CAMI AND ORIGINAL RISE THONG IN SKETCHBOOK FLORAL PRINT. COVER: MODEL WEARING SIGNATURE LACE LONG SLEEVE T-SHIRT, BRALETTE AND ORIGINAL RISE THONG.

The confidence that comes with being comfortable in your skin– starting with your first layer, no matter where you find yourself.

Feel good whether you’re at the beach, at work, at home, working out, at a party, on a date, in a room full of people or fully by yourself.

We think about what you might be up to whenever we design something new; That’s why we have something...

For every you™ SPRING 2024

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01.

OUR ICONIC SIGNATURE LACE THONG Keeping generations of women comfortable for decades with its ultra-soft stretch lace, flattering fit, and nearly-naked feel.

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World’s Most Comfortable Thong® U.S. MADE SIGNATURE LACE IN COUNTLESS COLORS AND PRINTS TO MATCH EVERY MOOD

SPRING 2024

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ANATOMY SIGNATURE LACE: feels as good as it looks + has an accommodating stretch that moves with you V-WAISTBAND: our V-front and V-back waistband hugs you just right for an always-flattering fit

GUSSET: a.k.a. the crotch lining - we give you what you need with longer and wider gussets and use only the best quality SUPIMA® Cotton to keep you comfortable

OF A

THONG 6

The Thong, the myth, the legend – it’s the Original Rise, a.k.a. the 4811. Our iconic Original Rise Thong was born in 1986 when one of our founders, Gale Epstein, did the impossible by creating a thong that is actually comfortable.

So soft, perfectly stretchy, and incomparably flattering – it’s the World’s Most Comfortable Thong® for a reason. Feel it, wear it, never look back (except, to admire your booty).

SPRING 2024

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There’s a reason we’re known for our lace: it actually feels as good as it looks.

And, darling, it’s because we care.

If you wondered why our lace is so soft and comfortable (and maybe even forgot you put on underwear), one of the many reasons is because of how we give our lace time to breathe. Our laces are “relaxed” by unrolling them and letting them lay for 24 hours before any cutting takes place. This resting period removes tension which would otherwise cause the fabric to shrink back after cutting.

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THE HOUSE OF LACE

SPRING 2024

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02.

BIG SPRING ENERGY Featuring: New SWIM Hanky Panky Body™ Here Comes the…Bridal

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SPRING 2024

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(NOT) LOST IN TRANSLATION YOUR UNDERWEAR FAVORITES TRANSLATED TO SWIM. SIGNATURE LACE BOYSHORT

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SWIM BOYSHORT

HAVE THE SAME CONFIDENCE YOU GET FROM WEARING YOUR FAVE UNDIES EVERYDAY, NOW IN EVEN MORE SWIM STYLES. DURA COLOR TO PROTECT FADING OVER TIME

SOLAR GUARD 50+ TO ABSORB UVB RAYS

DOUBLE-LINED, RECYCLED FABRIC

AQUA RESIST WATER RESISTANT PROPERTIES

MIX & MATCH

Sometimes you want a matching set. Sometimes you want a mismatched set.

DO YOU.

SPRING 2024

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WEAR UNDER YOUR BLACK TIE DRESS

PERFECT FOR WORK

SERVING 14

Hanky Panky Body ™ It’s our solution for feeling supported, smoothed and comfortable in whatever you’re wearing.

A gentle hug, not a squeeze. Plus, it’s zero waste.

JUST BECAUSE YOU WANT A LITTLE EXTRA SUPPORT

BODY SPRING 2024

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BRIDAL

Here Comes The...

Bridal

HAPPILY EVER AFTER ROBE AND CHEMISE

THIS PAGE: FOREVER GOLD BOYSHORT, CROSSOVER BRALETTE

HAPPILY EVER AFTER CHEMISE

Don’t be a regular bride. Be a cool bride.

We’re here to help you get ready to walk down the aisle with our Happily Ever After collection, perfect for any moment leading up to (or on) your wedding day, during your honeymoon, or just because you like it.

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THIS PAGE: HAPPILY EVER AFTER BRALETTE AND THONG,

SPRING 2024

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03.

WHAT’S TRENDING IN SPRING 2024?

This, this and this.

(According to everyone and us.)

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JOYFUL FLORALS More petals, please.

THIS PAGE: CANNES YOU BELIEVE IT CAMI, ORIGINAL RISE THONG, V-KINI

UNASHAMED Upbeat, lively, full of color—these playful brights are unapologetically bold.

UNAPOLOGETIC CAMI AND TAFFY V-KINI, RIGHT IMAGE, KIWI PUNCH BOYSHORT AND WHITE ECORX™ LITE TANK

SPRING 2024

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TREND

TRANQUILITY Inspired by nature in all its soft, peaceful elegance.

THIS PAGE: SKETCHBOOK FLORAL ORIGINAL RISE THONG AND CAMI BELOW IMAGE, TOUR GUIDE RETRO BRALETTE AND G-STRING

RENEWED Pretend you’re in an oasis even if you’re just in an office with this wanderlust-inspired trend.

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LA VIE EN ROSE

Pink isn’t going anywhere anytime soon.

THIS PAGE: ABOVE, HAPPY PLACE CROSSOVER BRALETTE, V-KINI, TAFFY CAMI AND ORIGINAL RISE THONG. RIGHT IMAGE, UNAPOLOGETIC PINK SCOOP ONE PIECE AND WRAP ONE PIECE

HAVEN’T

YOU HEARD?

Energetic, optimistic, bold - red is trending.

WILD CARD ANIMAL INSTINCT LACE PADDED TRIANGLE BRALETTE AND ORIGINAL SPRINGRISE 2024THONG

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COLOR OF THE YEAR: PEACH FUZZ THIS WARM HUE EMBODIES A DREAMY, WARM, AND COMPASSIONATE ENERGY (WITH A SIDE OF WANDERLUST).

THIS PAGE: ABOVE, FLORENCE CAMI AND BOYSHORT, LEFT IMAGE, SWEET NOTHING PLAYSTRETCH® HIGH RISE THONG, WHITE ECORX™ LITE LONG SLEEVE TEE AND TANK, LINEN BREATHSOFT® HIRISE THONG

A SEASONAL MESSAGE from our DESIGN DIRECTOR “Find serenity in the elevated minimalism of “Tranquility”, where clean lines and calming tones create a haven of peace. Embrace self-love and body-positivity with “Unashamed”, a celebration of lively brights and unapologetic playfulness. Renew your spirit with our wanderlust theme, “Renewed”, inspired by global adventures and a renewed sense of self.”

- Makeda Scille, Design Director

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Gift

GUIDE THE KIND OF GIFTS THAT’LL BOOST THEIR MOOD EVERY DAY, FROM BUILD YOUR OWN BUNDLE TO SEXY LINGERIE.

SPRING 2024

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THIS PAGE: COOL WATER RETRO BRALETTE, COOL WATER/BICOASTAL MOVECALM® NATURAL RISE THONG, COOL WATER UNWIND OVERSIZED TSHIRT, MOVECALM® COOL WATER/ BICOASTAL HIGH RISE THONG

MORE TO EXPLORE

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02:

BFFS

Out With The Old (Underwear)

Best Friends Forever.

Best Female Founders.

Best Feeling Fits.

In other words, our brand was founded by two trailblazing women in the 1970s.

These best friends still come to the office most days. We love them.

Did you know you can responsibly recycle your old undies with our Lingeriecycle® program?

It’s easy to do and helps keep waste out of landfills. Win, win.

Learn more

Follow us @hankypanky | www.hankypanky.com