Nguyên Nguyên Portfolio

PORTFOLIO

PORTFOLIO

PORTFOLIO

Design PORT FOLIO 20 Port16 20 19 Folio Open my world

Ngu https://digistorystudio.wixsite.com/mysite/portfolio https://www.instagram.com/nguyennguyeen

0907.837.456

Education: University Technical Education HCMC - Printing Technology ( 2010 - 2014 ) Arena Multimedia - DIM ( 2013 - 2015 )

Work: ART DESIGNER - Ideaguru Creative Agency ( 2015-2017) LEAD DESIGNER - Galaxy Studio ( 2017-2018) FREELANCE FULL TIME DESIGNER Hakuhodo Saigon Advertising ( 2019-now) CO-FOUNDER - ART DIRECTOR DigiStory Studio ( 2019-now)

MY STORY

uyen Nguyen/1992 GRAPHIC DESIGN

Stylist

Art Direction Brainstorming, sketching idea, developing direction for visuals, brand identify, campaigns, TVC and photoshooting.

Develope moodboard, shooting plan, and mock-ups.

Develope idea, concept and art direction for commercial photoshoot

Table of

-01

Key Visual

-0

Bran

ILA Viet AQ Rest Shanch My-e Ho

-04

Personal Project

-0

Con

Moon C Yucha V Chat Ch Aeon Vi

2

nding

nam taurant & Coffee a Milk tea ome Shopping

5

ncept Photo

Cake Photography Vietnam hat Juice ietNam_ MidAutumn

-03 Layout

Brochure Công tắc điện Panasonic Menu Đông Phương Danh Cháo

-06

Campaign Aeon VietNam_Hamper2020 Bonchon VietNam Menu

Key Visual

Key Visual

-01

Key Visual

Key Visual

l

01

Key Visual

02 03 04 05 06

Advertising design

01 02

Advertising design

03 04 05 06

Client: Panasonic Vietnam

11/79

01 02

Advertising design

03 04 05 06

Client: Hisamitsu Vietnam

13/79

01 02

Advertising design

03 04 05 06

Client: Panasonic Vietnam

Branding

Branding

-02

Branding

Branding

g

01

Branding

02 03 04 05 06

Logo and concept design

ILA Vietnam AQ Restaurant & Coffee Shancha Milk tea My-e Home Shopping

01 02 03 04 05 06

ILA VIETNAM là một trung tâm anh ngữ hàng đầu Việt Nam. Với mong muốn tạo ra 1 umbrella branding và các sub_branding cho 33 trung tâm trên toàn việt nam nhằm sử dụng trên 33 facebook pages, GILAXY được cấu thành từ ý nghĩa của từ Galaxy ( thiên hà) và ILA ra đời.

Agency: Ideaguru Client: ILA Vietnam

01 02 03 04 05 06

Tên của các chi nhánh trên toàn đất nước được đặt theo tên các vì sao trong dãy ngân hà nhưng theo 1 các gọi rất GILAXY. Mối một cá thể đến ILA tượng trưng cho mỗi một cư dân được đặt chân và sinh sống trên 1 vì sao khác nhau để cùng toả sáng ở bần trời tri thức

Agency: Ideaguru Client: ILA Vietnam

01 02 03 04 05 06

Client: ILA Vietnam

01 02 03 04 05 06

Client: AQ Restaurant & Cafe Scope of work: Branding, Concept for Photoshoot

Client: AQ Restaurant & Cafe

01 02 03 04 05 06

Client: AQ Restaurant & Cafe

01 02 03 04 05 06

Client: AQ Restaurant & Cafe

01 02 03 04 05 06

01 02 03 04 05 06

AQ RESTAURANT Art Direction: Nguyên Nguyên Concept: Nguyên Nguyên Photo: Kim Tính Food Stylist: Tạ Mạnh Ngọc

01 02 03 04 05 06

AQ RESTAURANT Art Direction: Nguyên Nguyên Concept: Nguyên Nguyên Photo: Kim Tính Food Stylist: Tạ Mạnh Ngọc

01 02 03 04 05 06

Client: Shancha Milk tea Scope of work: Branding, Concept for Photoshoot

35/79

01 02 03 04 05 06

01 02 03 04 05 06

01 02 03 04 05 06

01 02 03 04 05 06

Art Direction: Nguyên Nguyên Concept: Nguyên Nguyên, Giang Trương Food Stylist: Nguyên Nguyên Photo: Kim Tính

01 02 03 04 05 06

Art Direction: Nguyên Nguyên Concept: Nguyên Nguyên, Giang Trương Food Stylist: Nguyên Nguyên Photo: Kim Tính

01 02 03 04 05 06

Client: My-e Home Shopping Scope of work: Branding

01 02 03 04 05 06 Happiness

Trolley for shopping

LOGO

01 02 03 04 05 06

COLOR PALETTE Primary Color: #f15a22

#faa61a

#Gradient

COLOR PALETTE Secondary Color:

The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly (less than 10 % of the palette in one piece

Layout

Layout

-03

Layout

Layout

01

Layout

02 03 04 05

Advertising design

Panasonic Đông Phương Danh Cháo

Client: Panasonic Scope of work: Layout for Borchure

Client: Đông Phuong Danh Cháo Scope of work: Layout for Borchure

Personal Proj

Personal Project

-04

Personal Project

Person Proj

01

Personal t Project

02 03 04 05 06

nal ject Vietnamese Lucky Envelope

61/79

Tu Linh Hoang Bao

01 02 03 04 05 06

“LÂN” AND “PHỤNG” LAN has half a dragon half animal, sometimes only one horn, because no one ever horn should be the embodiment of the heart. In these capacities they appear for the power of the upper mascot, for intelligence and as if they are capable of controlling the souls of the pilgrims.

Phung has long hawks, hemp hair, scabbard carp, nails eagles, tail feathers ... The parts of the phoenix have meaning of it: the head of justice and virtue, the eye symbolizes the sun, the moon, the back of the sky, the wings are the wind, the tail is the star, the hair is the grass, the feet are the earth. Thus it represents the sky, when it flies or dance (symbolizes the work of the universe). So is the image of the saint, of happiness

01 02 03 04 05 06

“QUY” AND “LONG” The fetus is composed of both yin and yang: the flat belly represents the earth (yin), the yin-yang represents the yang (yang).

Turtle brewing turtle symbolizes happiness, development and tolerance. That is folk conception.

It is noble, sometimes it is the source of water (sacred water turtles), is a mascot of the Buddha land.

Long (Dragon) topped the Four Sacred Spirits because of its strength, intelligence and power. This is a creature that combines the power of other animals like snakes, tigers, falcons, lions, deer.

The dragon is an image that has a special place in the culture and belief of the Vietnamese people. The dragon represents the absolute power of the gods.

Concept Phot

Concept Photo

-05

Concept Photo

Conce Pho

01

Concept Photo

02 03 04 05 06

ept oto Moon Cake Photography Yucha Vietnam Chất Chất Juice

01 02 03 04 05 06

Client: Chat Chat Juice Scope of work: Concept & Stylist for Photoshoot

01 02 03 04 05 06

01 02 03 04 05 06

Client: Yuncha Milk tea Scope of work: Concept & Stylist for Photoshoot

Client: Moon cake Scope of work: Concept & Stylist for Photoshoot

Campaign

Campaign

-06

Campaig

Campaign

01 02

Campaign

n

03 04 05 06

Concept Art Design

&

Bonchon Viet Nam Aeon Viet Nam

OF K E P SCO WOR

Ar t t p e Conc o toshoo t enu Ph M n Desig

Brand’s Character: Young, Crazy, Casual Dining, Bold, Out Standing.

y: b d e c o Produ ory Studi t Digi S

Sketching Concept: Nguyên Nguyên, Yan Photo: Kim Tính Food Stylist: Ta Manh Ngoc Graphic Design: Nguyên Nguyên, Yan

Photoshoot

d e i r F

n e k c Chi

s e i r F d e n Seaso

k c i h C

lad a S en

i d o k o k f o a b e S k o e h t t T wi

Photoshoot AL E N I C G ORI SAU

ET E W S

C

CH N U CR AUCE S

Y SPIC UCE SA

Layout những bước chọn món ăn được lấy cảm hứng từ việc sắp xếp các nguyên liệu thành các hoa văn để mô tả nhằm tạo cảm giác ngọt, mặn, cay ngay lập tức khi nhìn vào hình. ( Màu sắc vẫn phải bám sát theo Primary color)

Photoshoot

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k

n g i s e D u n e M

n g i s e D u n e M

n g i s e D u n e M

SCOPE OF WORK 

Concept Art

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Photoshoot Design Mailer Printing

Client: Aeon Vietnam Produced by: DigiStory Studio

Brief

Japanese New Year Style Modern, Festive Mood

Moodboard

Photoshoot

Design

Design

Design

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THANK YOU

“Hope to connect with you in the real life and we make the life more beautiful with art, together”