HAMILTON celebrate all things with us!
HAMILTON TIGER-CATS + FORGE FC 2023 ADVERTISING PACKAGES
HCM | HAMILTON TIGER-CATS + FORGE FC | 2023 ADVERTISING PACKAGES
Our goal is to develop a strong and mutually beneficial relationship with Hamilton Sport Group – the Canadian Football League’s Hamilton Tiger-Cats and the Canadian Premier League’s FORGE FC. HAMILTON CITY Magazine can contribute not only to and help fuel the rabid local support for the Tiger-Cats but also the rising fervor for FORGE FC.
Soccer is growing in Canada and Hamilton. According to the World Football Index 2020 survey, 40% of Canadians picked hockey as their favourite sport. Soccer ranked fourth behind football and baseball, but is growing rapidly. Canadians play soccer twice as much as Americans. Hockey may be Canada’s favourite sport, but soccer ranks first among the fastest-growing sports in the country. As of 2022, there are more than one million registered soccer players in Canada, and up to four million people watch major soccer events featuring Canada. Hamilton’s FORGE FC have been attracting on average, 4,000 fans to their games at Tim Hortons Field. With three championships in four years, FORGE FC are destined for greater recognition and support, and we see a real opportunity for
HAMILTON CITY Magazine
to help feed the momentum.
REACHING OUT TO FANS
As the premier city lifestyle resource, HAMILTON CITY Magazine is the new must-read for Hamiltonians and Burlingtonians alike. Our magazine, by celebrating all things Hamilton, showcases that this region is one of the most desirable places to live, work and play. Our editorial coverage – both print and digital – offers readers the best of city life including: a range of local activities, events and place to go; the best of local business; a thriving, vibrant arts and culture sector, great sports teams, one of Canada’s most diverse music communities; and a thriving food, drink and restaurant scene. Only HCM offers such a breadth of discovery. In the HAMILTON CITY Magazine telephone survey of Hamiltonians in 2022, conducted by Oraclepoll Research, seven in 10 (68%) of respondents said they were very likely/ somewhat likely to visit a website recommended by or advertised in a magazine they read. When asked about events, more than one in three (35%) respondents are very likely/somewhat likely to attend local sporting event — with a greater likelihood among millennials (42%).
In addition to our regular print and digital rate cards, we have put together some promotional packages for the Hamilton Tiger-Cats and FORGE FC to consider.
HCM
| HAMILTON TIGER-CATS + FORGE FC | 2023 ADVERTISING PACKAGES
1MAY-JUNE ISSUE
CELEBRATING MADE IN HAMILTON
TIGER-CATS GAMES
• May 27-June 23 games
• Pre-season – May 27, June 3
• Season Opener – Friday, June 9 @ Winnipeg
• Home Opener – Friday, June 23 Montreal @ Hamilton
FORGE FC GAMES
• Season begins April 15 Calgary @ Hamilton
• Spring/early summer games April 15 to June 30 (14 games)
ADVERTISING PACKAGE
• Full page print ad — (rate value: $4,676)
• Billboard digital ad — ($30 CPM x 17M = $510)
• Double big box digital ad — ($30 CPM x 17M = $510)
• Feature article on the FORGE FC (750-1,000 words) — (value: $1,000)
Total rate value: $6,696 | 40% discount: $4,015
Possible contra to offset package: HCM online FORGE FC Experience (contest/giveaway for FORGE tickets)
2
JULY-AUGUST ISSUE
CELEBRATING MUSIC, FESTIVALS, SPORTS + THINGS TO DO
TIGER-CATS GAMES
• July 8-September 4 games
• Season – 8 games during summer
• Labour Day Classic – September 4 – Argos @ Hamilton
FORGE FC GAMES
• Summer games – July 9 – August 26 (8 games)
ADVERTISING PACKAGE
• Full page print ad — (rate value: $4,676)
• Billboard digital ad — ($30 CPM x 17M = $510)
• Double big box digital ad — ($30 CPM x 17M = $510)
Total rate value: $5,696 | 40% discount: $3,417
Possible contra to offset package: HCM FORGE FC Experience (online contest/giveaway for FORGE tickets)
Possible contra to offset package: HCM TIGER-CATS
Experience (online contest for tickets to the Tiger-Cats
Labour Day Classic
3
SEPTEMBER-OCTOBER ISSUE
ANNUAL ARTS + CULTURE ISSUE
TIGER-CATS GAMES
• September 4-October 28 – Fall games
• Canadian Football Hall of Fame Game – September 16 Winnipeg @ Hamilton
• Grey Cup – November 19, Tim Horton Field
FORGE FC GAMES
• September 3-October 7 (6 games)
ADVERTISING PACKAGE
• Choice of inside front cover or back cover full page ad— (value: $5,611 OR $6,079)
• Billboard digital ad — ($30 CPM x 17M = $510)
• Double big box digital ad — ($30 CPM x 17M = $510)
• Editorial feature (750-1,000 words): The Grey Cup –history, Tiger-Cats (15 wins) — (value: $1,000)
Total rate value: $7,631–$8,099 | 40% discount: $4,575
▪ Possible contra to offset package: HCM online FORGE FC Experience (contest/giveaway for FORGE tickets)
▪ Possible contra to offset package: HCM online Grey Cup Experience (contest/tickets give-a-way package)
Digital ads can be created/placed as GIFs for varied messaging, and can be changed for the second month. Final artwork to be provided.
Cost per thousand (CPM) refers to the advertising cost to obtain 1,000 views or impressions for a given advertisement.
HCM PRINT STATS
DISTRIBUTION
• HAMILTON CITY Magazine is distributed to up to 15,000 Hamilton households with above-average household income ($150,000-$300,000) with post-secondary education. Our digital magazine audience (i.e., unique users/readers) is also diverse in its reach and growing fast, with almost 18,000 unique users in its first few months. We can get your message out to the people you want to connect with in Hamilton, Burlington and across the GTHA.
• HCM is distributed at select independent Hamilton retailers (Dr. Disc Music, Mixed Media/King West Books, EPIC Books (Locke Street and Sherman Ave. North), The City and The City Books (Ottawa St. North) and the Art Gallery of Hamilton shop. It is also sold at Chapters, Indigo and Coles in Hamilton, Burlington and locations across the GTHA.
HCM DIGITAL STATS
DIGITAL MAGAZINE UNIQUE USERS/VISITORS:
• TOTAL — 17,538 unique users
• August 29 digital launch
• September 30 — 5,082
• October 31 — 6,269
(+1,187 new users – 23%)
• November 30 — 9,412
(+3,143 new users – 50%)
• December 31 — 13,087
(+3,817 new users – 41%)
• January 31 — 15,512
(+2,425 new users – 19%)
• February 28 – 17,531
(+2,026 new users – 13%)
DIGITAL USERS BY PLATFORM
• Mobile 12K (66.8%)
• Desktop 5K (28.5%)
• Tablet 824 (4.7%)
cathy@hamiltoncitymagazine.ca hamiltoncitymagazine.ca
