HAMILTON CITY Magazine’s MADE IN HAMILTON special issue, hitting the streets in May, is going to celebrate some of the businesses that call Hamilton home. Investing in HCM through advertising provides the opportunity for you to broaden the reach of your organization’s message and story through our print and digital platforms. HCM can help you connect with new employees.
We know hiring skilled talent is your number one concern. Eighty-six per cent of job seekers use social media in their employment search. This means they are looking at what a city or town has to offer them should they decide to relocate. Quality of life aspects are of prime importance for people when considering relocating, including affordable housing, healthcare facilities, transportation options, quality schools, and academic institutions for ongoing learning or education for children. Hamilton provides a supportive and inclusive community, one of the top five drivers of employee engagement.
Quality of life also means the nearby shopping and cultural attractions that are all part of the relocation big picture. And the Hamilton area offers it all. This is the place to live, work, play and grow. There is no better way to attract and recruit employees than to showcase what the ambitious city has to offer in terms of arts and culture: a burgeoning food and drink scene, one of Canada’s most diverse music communities, great theatre and performing arts, and some of the best urban outdoor, back-to-nature experiences.
As the premier city lifestyle resource, HAMILTON CITY Magazine is the new must-read for both current and new Hamiltonians and Burlingtonians alike. Our editorial coverage – both print and digital – offers readers the best of city life. Only HCM offers such a breadth of discovery.
As we move into our post-pandemic economy, people are getting back out to shop, to be entertained, to explore, and discover their city. Our city is back in motion and HAMILTON CITY Magazine is here to celebrate the ambition, innovation, and creativity that defines our business community. Whether you are part of our established corporate sector, local entrepreneurs, our chambers of commerce, or new start-ups, Hamilton is moving forward. Let us help you reach out.
Our online digital readership is growing fast, in the Hamilton area and beyond. After Hamilton and Halton Region, Toronto and the GTA, and Québec are our next biggest groups of online readers, followed by viewers living in Brant/Brantford, Waterloo Region, Niagara Region, and other cities across Ontario.
All eyes are on Hamilton and they’re reading HAMILTON CITY Magazine.
2023 RECRUITING PACKAGES
MADE IN HAMILTON SPECIAL PROMOTION PACKAGES
1. CELEBRATE ALL THINGS HAMILTON, WITH US! — This custom sponsorship package is limited to one advertiser. The goal is to provide maximum awareness of your business, and support and elevate your brand recognition.
• Front page cover sponsorship recognition: “This issue is sponsored by YOUR COMPANY” (rate value: $2,500)
• Outside back cover full page ad (rate value: $6,079) or inside front cover (rate value: $5,611)
• Two-page editorial feature in both print and digital versions (editorial value: $1,500)
• Digital ads include:
- Billboard: rate value: $30 CPM/17M = $510
- Double big box ad: rate value: $30 CPM/17M = $510
• 100 copies of the March-April print issue (retail value: $795)
Total rate value: $11,426-$11,894
3 35% OFF promo: $7,500
2. CITY LIFE SECTION SPONSORSHIP — This custom sponsorship package is limited to one advertiser. Package includes CITY LIFE section branded with your business name/ logo in print and digital versions (i.e., CITY LIFE is sponsored by YOUR NAME + logo); one-half page print ad, billboard digital ad, and double big box digital ad (desktop, tablet & mobile platforms) and social media posts (Facebook, Twitter, Instagram) 2 times per week during May and June.
• Section branding: $1,000
• One-half page print ad: $2,800
• Billboard digital ad: $30 CPM x 17M = $510
• Double big box digital ad: $30 CPM x 17M = $510
• Social media posts: $20 CPM x 17M = $340
Total rate value: $5,160
3 30% OFF promo $3,500
3. HCM DIGITAL HOMEPAGE FEATURE AD — includes oversized billboard and double big box ads. Option to have a 300-500-word digital editorial feature produced by HCM.
• Homepage oversized billboard ad: $40 CPM x 17M = $680
• Double big box ad: $30 CPM x 17M = $510
Total rate value: $1,190
3 30% promo: $830
• With digital editorial option: $750
Total rate value: $1,940
3 30% OFF promo $1,350
4. BUSINESS DIGITAL PROMO PACKAGE A
• Big box ad: $20 CPM x 17M = $340
• Leaderboard ad: $20 CPM x 17M = $340
Total rate value: $680
3 30% promo: $475
5. BUSINESS DIGITAL PROMO PACKAGE B
• Double big box ad: $30 CPM x 17M = $510
• Billboard ad or super leaderboard: $30 CPM x 17M = $510
Total rate value: $1,020
3 30% OFF promo: $700
6. BUSINESS DIGITAL PROMO PACKAGE C
• Double big box ad: $30 CPM x 17M = $510
• Billboard ad: $30 CPM x 17M = $510
• Big box ad: $20 CPM x 17M = $340
Total rate value: $1,360
3 30% OFF promo: $950
* Digital ads can be created/placed as GIFs for varied messaging, and can be changed for the second month. Final artwork to be provided. Cost per thousand (CPM) refers to the advertising cost to obtain 1,000 views or impressions for a given advertisement.
HCM | MAY/JUNE | 2023 ADVERTISING/SPONSORSHIP
PACKAGES
CITY LIFE Section
Sponsorship Branding
Front page cover sponsorship recognition: “This issue is sponsored by YOUR COMPANY”
HCM PRINT STATS
DISTRIBUTION
• HAMILTON CITY Magazine is distributed to up to 15,000 Hamilton households with above-average household income ($150,000-$300,000) with post-secondary education. Our digital magazine audience (i.e., unique users/readers) is also diverse in its reach and growing fast, with almost 18,000 unique users in its first few months. We can get your message out to the people you want to connect with in Hamilton, Burlington and across the GTHA.
• HCM is distributed at select independent Hamilton retailers (Dr. Disc Music, Mixed Media/King West Books, EPIC Books (Locke Street and Sherman Ave. North), The City and The City Books (Ottawa St. North) and the Art Gallery of Hamilton shop. It is also sold at Chapters, Indigo and Coles in Hamilton, Burlington and locations across the GTHA.
HCM DIGITAL STATS
DIGITAL MAGAZINE UNIQUE USERS/VISITORS:
• TOTAL — 17,538 unique users
• August 29 digital launch
• September 30 — 5,082
• October 31 — 6,269
(+1,187 new users – 23%)
• November 30 — 9,412
(+3,143 new users – 50%)
• December 31 — 13,087
(+3,817 new users – 41%)
• January 31 — 15,512
(+2,425 new users – 19%)
• February 28 – 17,531
(+2,026 new users – 13%)
DIGITAL USERS BY PLATFORM
• Mobile 12K (66.8%)
• Desktop 5K (28.5%)
• Tablet 824 (4.7%)
