2023 ADVERTISING/SPONSORSHIP PACKAGES
As the premier city lifestyle resource, HAMILTON CITY Magazine is the new must-read for Hamiltonians and Burlingtonians alike. But HCM is also a must-read for individuals, families and businesses owners and leaders who may be considering a relocation to the Hamilton area.
Our magazine, by celebrating all things Hamilton, showcases that this region is one of the most desirable places to live, work and play. Our editorial coverage – both print and digital – offers readers the best of city life including: a range of local activities, events and place to go; the best in the ambitious city’s business and innovation; a thriving, vibrant arts and culture sector, one of Canada’s most diverse music communities; and a burgeoning food, drink and restaurant scene. Only HCM offers such a breadth of discovery.
The goal is to create more awareness of your organization and the importance of using a professional realtor when buying or selling, and to support and elevate your brand recognition. HAMILTON CITY Magazine is distributed to up to 15,000 Hamilton households with above-average household income ($150,000-$300,000) and with post-secondary education.
Our digital magazine audience is also diverse in its reach and growing fast – it has tripled since November to 17,538 unique users/viewers. After the Hamilton-Burlington area, Toronto is our next largest group of unique users/viewers. We can get your message out to the people you want to connect in Hamilton, Burlington and across the GTHA.
2023 ADVERTISING/SPONSORSHIP PACKAGES
PROMOTIONAL ADVERTISING PACKAGES
1. CITY LIFE SECTION SPONSORSHIP — This custom sponsorship package is limited to one advertiser. Package includes CITY LIFE section branded with your business name/ logo in print and digital versions (i.e., CITY LIFE is sponsored by the Realtors® Association of Hamilton-Burlington + logo); one-half page print ad, billboard digital ad, and double big box digital ad (desktop, tablet & mobile platforms) and social media posts (Facebook, Twitter, Instagram) 2 times per week during May and June.
• Section branding: $1,000
• One-half page print ad: $2,800
• Billboard digital ad: $30 CPM x 17M = $510
• Double big box digital ad: $30 CPM x 17M = $510
• Social media posts: $20 CPM x 17M = $340
Total rate value: $5,160 | 30% OFF promo $3,500
2. HCM DIGITAL HOMEPAGE FEATURE AD — Includes oversized billboard ad, a double big box ad and social media posts (Facebook, Twitter, Instagram) 2 times per week.
• Homepage oversized billboard ad: $40 CPM x 17M = $850
• Double big box ad: $30 CPM x 17M = $510
Total rate value: $1,360 | 30% OFF promo: $950
3. BUSINESS DIGITAL PROMO PACKAGE 1
• Big box ad: $20 CPM x 17M = $340
• Leaderboard ad: $20 CPM x 17M = $340
Total rate value: $680 | 30% OFF promo: $475
4. BUSINESS DIGITAL PROMO PACKAGE 2
• Double big box ad: $30 CPM x 17M = $510
• Billboard ad: $30 CPM x 17M = $510
Total rate value: $1,020 | 30% OFF promo: $700
5. BUSINESS DIGITAL PROMO PACKAGE 3
• Double big box ad: $30 CPM x 17M = $510
• Billboard ad: $30 CPM x 17M = $510
• Big box ad: $20 CPM x 17M = $340
Total rate value: $1,360 | 30% OFF promo: $950
Digital ads can be created/placed as GIFs for varied messaging, and can be changed for the second month. Final artwork to be provided.
Cost per thousand (CPM) refers to the advertising cost to obtain 1,000 views or impressions for a given advertisement.
In addition to these special promotional packages, we also will extend our special 30% discount off our print and digital magazine rate card pricing to members of the Realtors Association of HamiltonBurlington.
2023 ADVERTISING/SPONSORSHIP PACKAGES
CITY LIFE Section
Sponsorship Branding
Front page cover sponsorship recognition: “This issue is sponsored by YOUR COMPANY”
HCM PRINT STATS
DISTRIBUTION
• HAMILTON CITY Magazine is distributed to up to 15,000 Hamilton households with above-average household income ($150,000-$300,000) with post-secondary education. Our digital magazine audience (i.e., unique users/readers) is also diverse in its reach and growing fast, with almost 18,000 unique users in its first few months. We can get your message out to the people you want to connect with in Hamilton, Burlington and across the GTHA.
• HCM is distributed at select independent Hamilton retailers (Dr. Disc Music, Mixed Media/King West Books, EPIC Books (Locke Street and Sherman Ave. North), The City and The City Books (Ottawa St. North) and the Art Gallery of Hamilton shop. It is also sold at Chapters, Indigo and Coles in Hamilton, Burlington and locations across the GTHA.
HCM DIGITAL STATS
DIGITAL MAGAZINE UNIQUE USERS/VISITORS:
• TOTAL — 17,538 unique users
• August 29 digital launch
• September 30 — 5,082
• October 31 — 6,269
(+1,187 new users – 23%)
• November 30 — 9,412
(+3,143 new users – 50%)
• December 31 — 13,087
(+3,817 new users – 41%)
• January 31 — 15,512
(+2,425 new users – 19%)
• February 28 – 17,531
(+2,026 new users – 13%)
DIGITAL USERS BY PLATFORM
• Mobile 12K (66.8%)
• Desktop 5K (28.5%)
• Tablet 824 (4.7%)
