HCM | Food + Drink Issue, March-April 2023 | Advertising Promotion Packages

Don’t look now but there’s a definite buzz around Hamilton’s burgeoning food and drink scene, from the city’s ever-expanding craft brewing industry to the continued emergence of world-class restaurants in the downtown core and foodie districts across the city. It’s clear that Hamilton can give our big-city neighbour to the east a run for its culinary money.

As the premier city lifestyle resource, HAMILTON CITY Magazine is the new must-read for Hamiltonians and Burlingtonians alike. Our editorial coverage — both print and digital — offers readers the best of city life from local events and places to go; business and innovation; and thriving, vibrant arts and culture sectors, to one of Canada’s most diverse music communities; and last but not least, a burgeoning foodie, drink and restaurant scene. Hamilton has a deep, illustrious history of family food empires, dairies and bakeries, food processors and manufacturers, local brewers and so much more. The city is also one of Ontario’s major centres for farming and agriculture. Only HCM offers such a breadth of discovery.

HAMILTON CITY Magazine’s FOOD + DRINK “LET’S EAT!” special issue — hitting the streets in March — is going to celebrate the food makers and drink shakers that call Hamilton – and Burlington – home. From features on and Q&As with local restaurateurs and some of Hamilton’s premier chefs to delicious dishes and rustic recipes from the city’s top eateries, our Food + Drink issue is going to be packed with all manner of culinary awesomeness — Hamilton style. We’re going to feature an in-depth look at the phenomenal growth of our agriculture and food industry.

The Greater Hamilton area is one of the most desirable places to live, work and play (and shop, eat, explore). Join us as an advertiser and benefit from the buzz this edition will be sure to generate among foodies and epicures, here at home and throughout the Greater Toronto and Hamilton Area.

HAMILTON CITY Magazine is distributed to up to 15,000 Hamilton households with above-average household income with post-secondary education. Our digital magazine audience (i.e., unique users/readers) is also diverse in its reach and growing fast with more than 13,500 unique users in its first few months. We can get your message out to the people you want to connect with in Hamilton, Burlington and across the GTHA.

proposal

HCM | FOOD + DRINK ISSUE, MARCH-APRIL 2023 | ADVERTISING PROMOTION PACKAGES

FOOD + DRINK SPECIAL PROMOTIONS

HAMILTONIANS LOVE TO DINE OUT AND LOVE THEIR RESTAURANTS

• 1 in 5 respondents said “food and drink” topics would be the most interesting to them — the highest ranking of all topics. Food and drink topics also ranked highest across three generations: millennials, Generation X and baby boomers.*

• 7 in 10 (68%) of respondents are very likely/somewhat likely to visit a website advertised or recommended in a magazine they read.

• 4 in 5 respondents (80%) are very/ somewhat likely to visit a restaurant advertised/recommended in a magazine they read.

• 9 in 10 millennials (87%) are very likely/somewhat likely to visit a restaurant advertised/recommended in a magazine they read; 80% of Generation X and 70% of baby boomers are very likely/somewhat likely.

• 4 in 10 respondents (41%) visit a local Hamilton restaurant weekly or several times a month. 1 in 5 visit a local restaurant once a month. 44% of millennials visit a restaurant weekly/several times a month; 40% of Generation X and 33% of baby boomers.

* Millennials (1981-1996); Generation X (1965-1980); Baby Boomers (1945-1964)

SOURCE: HCM Survey of Hamiltonians, Oraclepoll Research, 2022.

Celebrate All Things Hamilton, With Us! — This custom sponsorship package is limited to one advertiser. The goal is to provide maximum awareness of your business, and support and elevate your brand recognition.

• Front page cover sponsorship recognition

“This issue is sponsored by YOUR COMPANY” (rate value: $5,000)

• Outside back cover full page ad (rate value: $6,079)

• Two-page editorial feature in both print and digital versions (editorial value: $1,000)

• Digital ads include:

• Homepage billboard: rate value: $60 CPM/13.5M = $810

• Double big box ad: rate value: $60 CPM/13.5M = $810

• 100 copies of the FOOD + DRINK print issue (retail value: $795)

Total rate value: $14,494 | F+D promo: $7,500

FOOD + DRINK Section Sponsorship — This custom sponsorship package is limited to one advertiser. Package includes F+D section branded with your business name/logo in print and digital versions (i.e., FOOD + DRINK is sponsored by YOUR NAME + logo); ½ page print ad, billboard digital ad, and double big box digital ad (desktop, tablet and mobile platforms) and social media posts (Facebook, Twitter, Instagram) 2 times per week during March and April.

• Section branding: $1,000

• ½ page print ad: $2,800

• Billboard digital ad: $60 CPM x 13.5M = $810

• Double big box digital ad: $60 CPM x 13.5M = $810

• Social media posts: $20 CPM x 13.5M = $270

Total rate value: $5,690 | F+D 35% promo $3,698

HCM Digital Homepage Feature Ad — includes oversized billboard ad, a double big box ad and social media posts (Facebook, Twitter, Instagram) 2 times per week. Option to have a 300-500-word digital editorial feature.

• Homepage oversized billboard ad: $100 CPM x 13.5M = $1,350

• Double big box ad: $60 CPM x 13.5M = $810

• Social media posts: $20 CPM x 13.5M = $270

Total rate value: $2,430 | F+D 35% promo: $$1,579

With digital editorial option: $750

Total rate value: $3,180 | 35% promo $2,067

F+D Digital Promo Package 1

• Big box ad: $40 CPM x 13.5M = $540

• Leaderboard ad: $40 CPM x 13.5M = $540

Total rate value: $1,080 | 40% promo: $648

F+D Digital Promo Package 2

• Double big box ad: $60 CPM x 13.5M = $810

• Billboard ad or super leaderboard: $60 CPM x 13.5M = $810

Total rate value: $1,620 | 40% promo: $972

F+D Digital Promo Package 3

• Double big box ad: $60 CPM x 13.5M = $810

• Leaderboard ad: $40 CPM x 13.5M = $540

• Big box ad: $40 CPM x 13.5M = $540

Total rate value: $1,890 | 40% promo: $1,134

* Digital ads can be created/placed as GIFs for varied messaging, and can be changed for the second of the two months. Final artwork to be provided.

Cost per thousand (CPM) refers to the advertising cost to obtain 1,000 views or impressions for a given advertisement.

Brushing

A NEW HAMILTON BUSINESS IS MIXING MAKE-UP WITH MIMOSAS AND THE RESULTS ARE CREATING QUITE THE SPLASH.

What’s not to love about a new Hamilton business that combines meat, mimosas and make-up – and yes, all at the same time. The aptly named Brushes & Bubbly is the entrepreneurial brainchild of Shonna Forrest and Alyson Harper and the local duo are offering attendees the chance to enjoy unlimited mimosas, delicious charcuterie and hands-on make-up lessons all in the comfort of the super funky Studio Space at 215 Locke St. S. (the pair will also bring the B&B experience to your home.) Forrest and Harper know of what they teach and have close to two decades of make-up artist experience in the industry. The sessions come complete with light-up mirrors, cute décor, bottles of bubby and all manner of meats and cheeses (applying make-up on an empty stomach while downing unlimited glasses of Champagne is probably not the best idea, lest you end up looking like Tammy Faye Baker, but we digress.) All you need to bring is your make-up kit and loads of enthusiasm – Forrest and Harper will take care of the rest. Did we mention that each attendee receives a complimentary pair of lashes, lash glue and a makeup sponge to use during the lesson? It goes without saying that Brushes & Bubbly is perfect for a girls night out celebration, birthday dos, bachelorette parties or just a fun afternoon with friends. With the holiday season around the corner, B&B is also ideal for that hard-to-buy-for person on your gift-giving list. Hit up @BrushesandBubbly on Instagram for more details. n

FOOD NO. 1 - THE ARTS ISSUE Harrison Kennedy A local legend, a national treasure

BAR NEW FACES INDIGENOUSOFLEADERSHIP JAIMIE LICKERS, SANTEE SMITH AND SAVAGE BEAR ARE FORGING NEW PATHS IN HAMILTON – and at 80, he’s showing no signs of slowing down

THERE’S NO STOPPING

THE DAWNING OF A NEW AGE THEATRE AQUARIUSCELEBRATES 50 YEARS – WE LOOK BACK AT HOW IT ALL BEGAN

IT HAPPENED HERE FIRST 10 EVENTSONLY-IN-HAMILTON THAT PUT THE CITY ON THE MAP FOR ALL THE RIGHT REASONS! $7.95

THIS ISSUE IS SPONSORED BY FRAISE BAR & GRILL | SEE PAGES 45-46

FOOD + DRINK Section Sponsorship Branding Front page cover sponsorship recognition: “This issue is sponsored by YOUR COMPANY”