PROFESSIONAL HAIRDRESSER SEPTEMBER 2022
MADE IN THE MIDLANDS: Michelle Thompson, James Earnshaw and Tim Scott-Wright. 1828 39AUTUMN INFLUENCES: What clients will be looking for... MARK LEESON DIRECTS: New season, new creative collab. REGULARS 7FIRST 15LOVE:11OUT8HEADLINESWORDOUT:GOLDWELLCOLOUR-SAVING CARE 17LOVE: CLIENT COLOUR SPECIALS 18MADE IN THE MIDLANDS COLOUR 26TEST DRIVE: SKIN 28FIVE27AUTUMNTESTINGINFLUENCES:SEUNGKIBAEKSTEPSTOCOLOURCONFIDENCE:SAFYBURTON BUSINESS 31PHIL 36TINA34DARREL33STEVE32DOMSMITHBLAKEROWBOTTOMSTARKEYHOLLIS CONT
PORTFOLIO 39MARK LEESON DIRECTS 46ANGELO 56JOICO52AVEDA50THOMASSEMINARAHILLSXX-PRESION PRODUCTS 63DROPPED: LATEST PRODUCTS 65STEP BY STEP: FABRIQ 67STEP BY STEP: MALIBU C 68SPOTLIGHT: ASP 70SPOTLIGHT: AMERICAN CREW 71COLOUR CLOSE-UP: GOLDWELL 05 PORTFOLIO: JOICO 56 63 72 71 DROPPED: The latest product line up VISIT: Neil Moodie Studio TENTS
Designer Donna Booth Group Production Manager Carol Padgett Production Assistant Claire Swendell Group Sales Manager Oliver oshannon@hamerville.co.ukShannon
Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year - £30 post paid Europe and Overseas: 1 year - £50 post paid AIRMAIL: 1 year - £65 post paid. To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.couk. ©2022 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers. JOICO BEIGE: HAIR COLOUR:Dan Spiller & Paul Watts HAIR CUT & STYLING:Marcus Giamattei PHOTOGRAPHY:Jamie Blanshard Made in the Midlands @PROHAIRMAG Q @PROHAIRMAGWWW.PROFESSIONALHAIRDRESSER.CO.UK
Assistant Editor Megan mdanskine@hamerville.co.ukDanskine
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Editor Nicola nshannon@hamerville.co.ukShannon
Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901 25,291 • July 20 –June 21 In this issue we meet a fabulous foursome of uber-talented hairdressers all hailing from the same part of the UK. Get acquainted with this successful, media-savvy bunch on page 18 as they sit down for a good old catch up in our exclusive ‘Made in the Midlands’ interview. Thanks go to Tim Scott-Wright, Michelle Thomson, James Earnshaw and Jay Birmingham (remotely) for their time and input and to LWPR for once again co-projecting with us on this locational special.Fashion and creativity are at the very core of hairdressing and this issue illustrates just how this is demonstrated in many different ways across the industry. Firstly, the KAO Salon Division Global Creative Awards 2022 UK & Ireland Final, reported on page 11, produced some promising winners who nailed this colour competition with a super high standard of work. They now go on to represent the UK & Ireland at the Global Finals in October. Good luck to them! We also have a feature from two successful salon colourists on page 28, talking about trends and approaching colour with confidence – their knowledge and creativity go hand-in-hand.Thensomething really exciting launches on page 39 as we embark on a new collaboration – Mark Leeson Directs. Over the next few issues Mark will be sharing his vision and creativity with some rising industry talent to produce stunning work exclusively for Professional Hairdresser.Addtoall this our Portfolio Collections from Angelo Seminara, Aveda x X-PRESION, Thomas Hills and the JOICOArt Team that highlight the core of fashion and creativity from the slightly more avant garde to consumer-led high street looks. Enjoy the issue.
Digital Manager Rebecca rmcgeoch@hamerville.co.ukMcgeoch
Underlining its global commitment to reduce its carbon emissions to be net-zero by 2040, Kao signed The Climate Pledge, a commitment co-founded by online retailer Amazon and environmental advocacy group Global Optimism.
KAO’S CLIMATE PLEDGE
Fudge Professional has revealed that its new Brand Ambassador is none other than global superstar Anne-Marie. The sassy singer/songwriter was the natural choice for Fudge Professional, given her choice to always #FudgetheRules, her natural ability to slay every colour and every style she adorns, as well as her overall attitude to fully embrace and encourage individuality.
The Fellowship for British Hairdressing’s Image Awards are back! For 2022, images must be from 30 May 2021-30 September 2022 and rather than uploaded onto Instagram as in previous years, there is a special private entry portal. Closing date is 30th September, judging is totally anonymous, and the winner will be announced at the Fellowship Luncheon & Awards on 5th December. Also launching for 2022 are the Art & Commerce Awards, previously known as the Business Awards, with two categories.new
AMBASSADOR ANNOUNCEMENT
@PROHAIRMAG Q @PROHAIRMAG WWW.PROFESSIONALHAIRDRESSER.CO.UK
FELLOWSHIP AWARDSOPEN!NOW
HEADLINES
NEW DIRECTION
CERTIFIABLY SUSTAINABLE B Corporation announced Easydry as the first brand globally in its category to receive B-Corp certification, validating the brands efforts to improve the carbon footprints of salons all over the world. Easydry disposable eco-towels, which have been a favourite of the professional hair care industry for almost two decades, are now also available for personal use. You can enter to win Easydry towels to try in your salon on page 75.
Darren Potter has been appointed as country director for Keune in the UK. He brings with him more than 28 years of experience, having previously held a variety of leadership roles within the hair industry. In this role, Darren will be responsible for leading and developing the Keune business across the UK, as well as supporting its current salons.
Beehives, Bobs & Blowdries, the first of its kind exhibition curated by fashion research consultant and senior academic, at Solent University, Donna Bevan (FRSA,) and renowned, award-winning hairdresser Andrew Barton Hon Doc is back, and at the Caygill Rooms in the magnificent, grade 1 listed building
AWARDS FOR ERROL Errol Douglas Salon has been London July for an incredible third time.
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BEEHIVES, BOBS & BLOWDRIES IS BACK!
The Piece Hall, Halifax from 17th September – 16th October 2022, coinciding with Heritage Open Days Festival.
Salon Division UK & Ireland General Manager, Julie Winchester and Key Account Educator, Tony Perryman, guests were welcomed with canapes, champagne, cocktails and a string quartet. As well as, of course, the best party in town, all before experiencing a stunning runway show, featuring the finalists’ stunning hair creations.
THE STUNNING, INSPIRATIONAL HAIR SHOWS WERE PRESENTED BY: Jamie Benny, HARE&BONE Nicola Smyth Shane Bennett & team (Dorothy Sturgeon & Julie Cherry) Lydia Wolfe & Jack Mead, Jack & the Wolfe
The awesome VIN+OMI catwalk show: Simone Webster, Sophie Webster and Chole KIng Reaching the finals of the Global Creative Awards is a prestigious accolade, with stylists first challenged to create their vision through a stunning photograph, followed by recreating it in the international live competition.
11 out out...
SILVER: Chantelle Scott, Star Salon BRONZE: Brian Leo McCallum, ROAR Hair & Beauty UK & IRELAND CREATIVE HAIRCUTTER OF THE YEAR WINNER IS: Jacob Scully, ScullyScully
Global goals
SILVER: Georgina Read, Jack & the Wolfe BRONZE: Megan Finney, Stephanie Jones Hair UK & IRELAND CREATIVE COLORIST OF THE YEAR GOLD, SILVER & BRONZE WINNERS: GOLD: Stevan Dulay, Pomo Hairdressing
Guests enjoyed a balmy night out in London as they were treated to a hairdressing extravaganza at the
KAO SALON DIVISION UK’s Global Creative Awards 2022 UK & Ireland. Held at the iconic 14th century, Grade 1 listed Merchant Taylor’s Hall, London, the gold, silver, and bronze winners were announced to an audience of salon guests from all over the UK and Ireland; also cheered on by renowned sustainability visionaries, fashion designers and KMS collaborators, VIN + OMI. More than 300 guests attended the live grand final extravaganza to celebrate the incredible talents who made it to the UK & Ireland Final, as well as to crown the worthy winners of Hosted2022.byKao
UK & IRELAND NEW TALENT COLORIST OF THE YEAR GOLD, SILVER & BRONZE WINNERS: GOLD: Lucia McEvoy, Tony Wood Hairdressing
JULIE WINCHESTER, GENERAL MANAGER, KAO SALON DIVISION, UK & IRELAND
Lucia McEvoy Stevan Dulay GOING FOR GOLD! All three GOLD WINNERS will now go on to represent the UK & Ireland at the KAOSalon Global Experience taking place in Amsterdam at the beginning of October. The Global Creative Awards are the highlight of the hairdressing calendar. After a tough couple of years, we’re delighted to welcome our customers, all who are part of the Kao Salon Division family, back together to celebrate such incredible talent and passion. The atmosphere has been incredible. Each of our finalists should be so proud of their achievements - we congratulate and thank each of them for continuing to inspire us as a business and brand as well as our industry as a whole. What an incredible night –congratulations to our finalists and our winners. We can’t wait to support you as you head to the Global Experience to represent the UK & Ireland in a few weeks’ time!
Bonacure Clean Performance features Vegan Keratin and Cell Equalizer technologies, together
SAVINGCOLOUR–CARE
The low pH ColorLast Shampoo helps prolong colour vibrancy and gently cleanses while preventing colour fade. The manageable.leavingmoistureConditionerColorLastaddstodryhairitsoftand www.rdr.link/HAB001
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Still choosing between clean or high-performing products? You don’t have to anymore! Here are 7 of our favourite eco-conscious colour protecting care ranges.
Sens.ús Nutri Color Shampoo Conditionerandis a protective regime for coloured hair, enriched with clean ingredients such as plant-based keratin, goji berries and acai. Gently cleanses hair, leaving it shiny and hydrated for a longer lasting colour. www.rdr.link/HAB005
This 100% vegan, sulphate-free, colour-safe Shampoo and Conditioner infuses an intensive dose of hydration while gently cleansing and fiercely fighting colour fade for unparalleled colour protection. www.rdr.link/HAB003
Freezebeautifulskincare-actives,withforresultsacrossallhairtypes.ColorrebalancesthehairstructuretoanoptimalpHof4.5,providinghaircolourprotectionwithclosetozerofade.
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MALIBU C COLOUR WELLNESS
AUTHENTICCONCEPTBEAUTYGLOW
www.rdr.link/HAB002
Glow Cleanser and Conditioner, enriched with date and cinnamon, moisturise and seal the cuticle, preserving colour and promoting a soft and shiny finish. The brand as a whole focuses on carefully selected vegan ingredients andpackaging.mindful
www.rdr.link/HAB006
EUFORA MOISTURE INTENSE Formulated with patented Damage Cure Complex to increase strength and Vibrant Colour Complex to protect colour, Moisture Intense rejuvenates dry, brittle, and damaged hair while ensuring vibrant colour lasts longer. This duo is packed with clean and sustainable ethics gluten free, paraben free, sulphate free and mineral oil free.
BIOLAGE COLORLAST
INSIGHT COLORED HAIR Insight’s Colored Hair range is derived from organic extracts that brighten and enhance colour. The Colored Hair Protective Shampoo is suitable for frequent use, thanks to its delicate yet deeply nourishing formula. The Colored Hair Protective Conditioner gives a light moisturising effect whilst nourishing the hair fibre without weighing it down.
PROFESSIONALSCHWARZKOPFBONACURECOLORFREEZE
NUTRISENS.ÚSCOLOR
www.rdr.link/HAB004
COLOURCLIENT
STEP 1 I started by lifting the red from the mid lengths and ends first using BLONDME Pre Lightener and 30vol, as I was conscious that her own natural hair would lift a lot quicker than the previously box dyed ends. After this I applied Pre Lightener and 20 vol to the roots.
STEP 4 Once my client was back from the backwash, I added some soft layers and bangs and blow dried using The Miracle –Session Label range. I used small barrelled tongs and curled the hair in alternate directions to achieve a beautiful beachy wave and then finished with Session Label Flexible Hairspray. Overall, this look took around 5/6 hours but both myself and my client were very happy with the result. We love this huge colour change from Zack Hammond of Hooker & Young, who is also a ArtisticProfessionalSchwarzkopfYoungTeamMember.
STEP 2 & 3 After leaving a good 30 minutes with a cap on (and reapplying to areas that needed it), I was left with a pale yellow, all over blank canvas to work with. I treated the hair between each bleaching session with the BLONDME Keratin Restore Intense Bonding Potion and BLONDME mask to ensure the integrity of my client’s hair.
Time to tone! I went in with Schwarzkopf Professional Igora royal 9.1 and 9.0 with 10 vol, again, ends first and roots after as the ends were slightly warmer than the roots. After leaving for a further 30 minutes I rinsed, and again treated the hair with the BLONDEMErange. It’s something I think is very important to do in any appointment involving lightening the hair.
PRO HAIR LOVES...
Going from a red tone to a cool blonde can really be a challenge. Big colour jobs like this can strike fear into even the most experienced and confident of colourists. After consulting with my client and finding what the desired colour and style was, I proceeded with the first stage of this lengthy process…
DOINGSTEPSZACK’STOWHATHELOVES
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MADE THEMIDLANDSIN
James has been in the industry for 16 years, starting at a local salon in Bridgnorth before moving to TONI&GUY and later Francesco Group. From there he threw himself into competition work with Wella’s TrendVision and One Shot and winning BHA Midlands Hairdresser of the Year. In 2020 he signed ambassadorial contracts with Wella and ghd, keeping a list of regular clients but focusing on social media content and session work. To date he’s grown a following of over 108,000!
Starting out under the wing of the late Umberto Giannini in 1995, Tim remembers his mentor’s words at his first British
iMchelleThompson JamesEarnshaw
Awards…“you’llHairdressinggetthereif you work hard enough.” To date, he has won Midlands Hairdresser of the Year three times, making him Hall of Fame material (the youngest to gain this title), and has held an ambassadorial role for Schwarzkopf Professional ever since. Like many he always wanted to have his own salon. Returning home, he started his business back where he began in Stourbridge. Michelle’s career began at 14 and she was already an educator by her 20s, travelling the world teaching hair. Specialising in afro and textured hair, she’s won many awards, and is in the BHA, Afro Hairdresser of the Year Hall of Fame. Such a non-stop career meant less time spent at home so, more recently, Michelle decided to go freelance, taking on Ambassador roles and serving her clients from her Wolverhampton base.
After we got the Barnsley Boys together this time last year, our friend Tim Scott-Wright was inspired to take a look at the homegrown talent in his stomping ground. While it took some time to get these workaholics in one place we met with Tim, James Earnshaw and Michelle Thompson, to find out what it means to be Made in the Midlands.
iTmScott-Wright
First of all, let’s get acquainted… how well do you guys know each other?
James: When I was at Francesco’s, Tim was entering the awards and I remember one of his collections where he did one model and changed the colour four times and I was so obsessed with it. I’ve known Michelle for so long, she’s like my sister. I worked with her for years in the Francesco Group Artistic Team doing shoots and shows and I could always rely on Michelle to give me honest critique of my work which gave me loads to learn and she’s given me such input for over half of my career.
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Michelle: My first encounter with James was when he came for a trade test at Francesco’s. He brought a model with afro textured hair and I thought ‘ah ok!’. I tested him and knew he had potential. Afterwards, he said ‘I knew I had got in anyway’ as he’d looked at my paper when I turned around! Now it’s like I’m his big sister. We have a very honest relationship. We talk all the time and still ask each other’s advice, yep, we talk a lot.
Tim: This is the first time Michelle and I have properly sat down together and spoken, we see each other all the time at events, judging and things, and I have always been in awe of her and what she does. She’s really shone a light on afro and textured hair with her incredible skills and her collections are just superb.
James reached out to me as a spring chicken and I take my hat off to him as he knows what he wants to do and he nails it. I follow him on Instagram and love the way he drives his career in the area he loves.
Tim: It’s so odd, Michelle, that with such a massively diverse community in the Midlands, there aren’t more specialists in afro, that is really surprising, why do you think that is? How have you
audiences?reachHowbasesyourbuiltclienthere?doyouyour You’re three very different hairdressers, all from the Midlands born and bred. What makes this region so special?
Tim: I’ll go first. When I started hairdressing I thought it was beyond amazing that we had Umberto, this celebrity hairdresser who wasn’t London based. He really opened my eyes to the idea that you could rise in hairdressing and have a fulfilling career in the Midlands. Umberto had worked in London and hated it, so it gave me a drive to be a great hairdresser in the Midlands. For me it wasn’t about just being successful, it was about living my life where I wanted to live it, doing what I loved –and being successful too.
Tim: I have a real range of audience, an in-salon one and of course a social audience that is devoted to my salon business and my own social channel that is speaking to the industry and engaging with other hairdressers and that’s important for my ambassador work too. So in the salon it’s a real range for me, I’ve got die-hard clients who’ve been with me for 30 years, I love them to bits and there were times when I moved and they followed me. We welcome everyone and I really enjoy the mix, the different sorts of conversations you have with different people from different walks and stages of life, that’s all part of what I love about being a high street, working hairdresser to be honest, the mixed bag of it all.
Michelle: My client base is similar to Tim’s. I have clients from donkey’s years back, from times when I have concentrated on education and those clients have followed me. With my specialty I get clients from all over. 70% of my clients travel to me and are from London. It’s crazy but for what I do, there aren’t so many who specialise in that area. I have clients aged 15 to 90!
James: Birmingham, at the heart of the Midlands, was the second city to be in after London. There were always a lot of hairdressers who moved to London but a lot of great ones stayed here. Michelle: Everyone wanted to go to London but I wanted to stay here in the Midlands and have a more specific focus on afro and textured hair and there were not so many here focussing on that. I am from the Midlands so I’m biased, but there really are some hairdressingamazingstories here. I have had so many invitations to move to London but it’s not for me.
James: People always say that don’t they. Michelle: The older I get, the less I want to move. It’s great to go into London and great to come out. Tim: I’m definitely in London enough to get my fix from there and I’m happy with that balance.
James: I’ve changed my demographic for a number of years now. After spending the past 10 years in Birmingham, I made the move away from salon life to Manchester in December 2021. I had worked at all the places I wanted to work in the Midlands…except Tim’s salon!!! It’s a great option for me. I have a studio space, which gives me the scope to create so much content and see my Thereclients.isn’tthat much I miss from being in the salon but what I do miss –and I think we take for granted in salon life –is the constant feedback and appreciation for doing client hair. It is the reason I wouldn’t give up client work, and also the fact that when you have clients that trust you, you can do what you want and that’s creatively fulfilling too. One thing I miss about the Midlands is that you are almost always just an hour and a half from everywhere you need to be. I really miss that. You all have working relationships with media in some way, can you talk about some of your highlights?
The hairdressing industry can be a lonely place, as a black female, and there are many times where having that title helps, as people approach you for certain jobs where they wouldn’t before so it definitely gave me a standout.
Michelle: One of my highlights is obviously winning BHA Afro Hairdresser of the Year three times and being in the Hall of Fame, for sure that’s definitely one of my career highlights. And it is a highlight because I want to represent, encourage and inspire others to do it and you have to be profiled to reach that bigger audience so you can inspire others.
Tim: I have a great relationship with the trade press and it’s changed such a lot since I set out in the 90s. Back then, you’d wait for magazines to come out every week and when you appeared in one, it was a really special, anticipated thing. It’s different these days because there are so many other places to see others’ work and show your own, be inspired etc. So, is it as special, for me? I think it is, in fact, yes it definitely is! For me it is still great to get the physical coverage to share with clients in the salon. For younger hairdressers I don’t know, but I think it is still important to build a rapport with industry press because if we use today’s language, industry press are also influencers, you know everyone, you network, you have your exhibitions, your social channels, your publications, your events and still give a vast professional hub where we can meet and be seen by our peers.
Michelle: I think that there are loads of afro hairdressers but there are not so many working at the high end. And I don’t mean that at all disrespectfully, but if you just do a Google search the names that come up are all the names we know. Unfortunately, there are so many who I know are doing great work, but they don’t put themselves out there to get that recognition. That’s why it has been important for me to fly the flag for afro and texture hairdressing.
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I’m trying to get the blue tick verification for Instagram and I have to put three testimonials and still got denied! What does it take?
James: I used to keep press cuttings, ‘OMG I’m on page 73 of Hair Magazine!’ and I remember the first time I had a feature about myself, I think it was in Pro Hair 2012. I would keep absolutely everything. I have a cupboard space where I keep all my stuff and I can look back at when I was a tiny quarter page picture and remember how far I’ve come. Recently I’ve been writing stuff for Vogue Greece, and have been featured in Marie Claire loads.
James: I’m privileged to have three contracts, I feel lucky because most people don’t have so many.
Tim: That is so true, and such a valid point.
James: Often people are booked because they are passionate and it’s because of the social, but also I genuinely love it. I am a great Wella ambassador because I genuinely love the products. Plus on a career level, it is good money! It can be tempting to take jobs on but when the connection is genuine, it leads to real growing relationships which in the long run is far better.
Amika first contacted me in 2017. I did a trial and within days I was flown straight to New York to judged by your last performance for sure and that keeps you growing. It is kind of like competing with yourself. With the work I did before when I was a fully employed hairdresser, I was invited because I was from a big salon group, but now I’m chosen for me.
Michelle: I’ve been a black hair ambassador in the UK for years. One of the key things about being an ambassador is that it makes me bring something beyond myself and perform. It requires something different from me and to deliver for that role, I make it my job to give the best information. If you are an ambassador for a brand, in my view, you have to believe in it. I’m an ambassador for ghd and really love the tools, I think they are by far the best in the marketplace and my collaboration with them means that they have helped me to be fashion forward, not stagnant, with up and coming trends. Now with Instagram and social there is always something changing, so you need to make sure you’re on top of your game and that’s exciting and challenging.
Tim: That’s exactly right, I’ve been a Schwarzkopf Professional ambassador for many years and that role has changed and grown and I never, for a minute, take it for granted as there are so many other hairdressers who’d love it as part of their career. I don’t think I’d have got to where I am without the multiple award wins and entering the Hall of Fame so young put me in the right place and gave me the confidence to get that contract. I Each of you hold ambassadorial roles in some way, what’s that like?
James: Do you read the paper?
Michelle: Your name is out there straight away. You’re in a room with around 2000 of your peers and industry names on the night and that’s a pretty good start to being recognised! It shows people that this is what I can do, and what I love doing. I suppose it validates you in other people’s minds and so, when people think of education for textured hair they call me. I get a lot of business through that…shoots, shows and the list goes on. It has been the pivotal thing that has helped me forge my career, without a shadow of a doubt.
James: it took me seven times to win and one year I nearly gave up. You put so much time and money into it but I kept going, and then I did it and I won. Your name is always on that list of winners, and you’re competing with some of the best hairdressers in the country. It’s so gratifying to enter such a challenging category and it’s my home category and it was definitely a changing moment in my career. How you’re seen in the salon, the region and the industry, it’s huge and it opens doors.
Tim: No!! But you’d be surprised how many of our local clients do! But the marketing goes on all year for us, we use our titles on social media, in local columns, e-news shots with clients. Clients love good news stories and knowing they are having their hair cared for by a winning team.
Tim: I’m from a small town, so it’s a great marketing tool for me to get bums on seats. When I first won it was such a big honour and I’ll always look back on that as the moment that the industry opened up for Awardsme. are what sets you apart from your competitors. We have a local paper, the Stourbridge News, and that influences people. The big difference of being regional is you have the local press and local community who take notice.
James you have won
MichelleMidlands,BHATimyou’reintheHallofFameforBHAMidlandsandyou’reintheHallofFameforBHAAfro…whathaveallofthosewinsdoneforyourcareer?
James: I remember the night so well…….. which is surprising!! Michelle: I remember you broke my trophy!
James: You fell out of a taxi and chipped it!
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Tim: You won’t want to know what my hidden talents are! I can turn my eyelids inside out.
Well, you’re all winners in hairdressing, do you have any hidden talents?
Michelle: For me it’s hairdresser or pop star! But I also I love art and used to paint a lot, however it would have to be something in the creative industry. Photography is something I’d love to do. I’ve never done it properly but that would be my other James: Iceskating.
Tim: I was not expecting that! James: Yep, I used to be a professional ice skater (and musical theatre!) but I had to stop with the reality check of being an assistant. I couldn’t get away from the salon to go and rehearse so I had to quit at 17.
Tim: I would like to win Midlands Hairdresser of the Year again just to say I’m the first person to win it four times…
Michelle: Ummmmm bucket list, it’s so hard. To be nominated for British? Yes, yes that is what I’d love. A real moment in my career was my first cover…no, having a front cover of a woman of colour when I won Afro with those images. It felt like a real moment of change. But to be the first woman of colour to be nominated and go on to win British would be a lifetime goal.
James: What a horrible predicament to be in! I’ll swap if you like.
Tim: We would all like that. That would be an incredible achievement.
James: That would be great, as your images, and Lisa Shepherd’s, were the start of beautiful hair.
Tim: I 100% would have done psychiatric nursing which I began straight from school but then dropped for hairdressing. So that would have been what I did if it hadn’t been for Umberto! I am fascinated by what makes people’s minds work and what makes them what they are, maybe that also makes me a good hairdresser – perhaps afterall I found a way to combine the two! anything else and I’m lucky as that’s rare to find. It was always the only choice.
Tim: That’s a toughie as I am in a very contented place in my life. I am enjoying where I am at and seeing what comes along on the way. Maybe to take a couple of days off! The idea of having a salon was that in 10 years I might be able to have a bit more leisure time.
Michelle: I released a record in 1999, it will remain hidden and I’m not saying what the name of the song is, but it was released in the UK and in quite a few different countries. I was in a band too, me, another Michelle and Andre.
If you hadn’t taken the path into hair is there something else you might have done? So, what’s left on the bucket list?
James: Easy. I want to be British Hairdresser of the Year, to have my own product line and also to be a global Wella ambassador.
BJayirmingham
I worked hard to build a glowing reputation for myself too. I always arrive early, I am always prepared and professional and I will always go above and beyond for my client no matter what is needed. You always want to be the hardest working person in the room. Aside from your star-studded hairdressing skills do you have any surprising hidden talents you can tell us about? Not many people know that I used to be a professional ice skater! I also love fitness and am very into my personal training and going to the gym. What is on your hairdressing bucket list? I would love to potentially start my own brand one day. To create something that I could share with others. I would also love to move to America one day and work on building a clientele there to experience a different culture and way of working.
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What makes this region so special to you? Birmingham for me is a safe place, it’s home, and I will never forget my roots. All of my friends and family are in the Midlands and the support they all show me is incredible. A lot of people believe Jay Birmingham is my real name, it’s actually just my work name that came around kind of accidentally! My given name is Jamie Afshar. I started my career with Nicky Clarke and was based in the Birmingham salon specialising in cutting, styling and extensions. Alongside working in the salon, I wanted to explore the creative and editorial side of hairdressing too. I began to work on photoshoots after work and on weekends, eventually opening my own studio in Birmingham to allow me to continue offering extension services and to enable me to work on the editorial projects that I loved too. I soon realised that I wanted to work full time as a freelance hair stylist on magazine shoots, editorial campaigns and red carpet etc. I closed my studio and pursued my career as a freelancer. What are some of your media highlights? I am often called upon by editorial titles such as Glamour to give comments on the latest celebrity hairstyle or upcoming trending haircut. I recently provided tips to Pro Hair on how I run my social media successfully and articles like that are always enjoyable for me to be involved in. I love to share what I have learned so we can all grow collectively. I love when magazines are interested in my story too, for example I recently received a DPS for a ‘week in my shoes’ feature. It showed my week as a whole – it’s not all as glamourous as people may think! How did your celebrity work start? You seem to have a loyal following… I knew I wanted to work with celebrities and believe I created that career through hard work and always remaining professional whilst managing to build relationships with my clients at the same time. I understand the pressure of working back stage on the production of a TV show or getting a client ‘red carpet ready’ in just one hour.
Another of the Midland’s finest couldn’t make it to our meet up, but Jay Birmingham was off doing Rochelle Humes’ hair so I think we can forgive him. Instead he kindly called in to offer his take on being Made in the Midlands.
4. Colourstart. This is a universal test that clients need to potentially use only once. This means you can be flexible with your clients on what colour you might like to use if the client changes their mind on the brand or shade –it’s no problem. Colourstart is the first clinically proven test for allergy to hair colour (PPD) to be licenced by the Medicines and Healthcare products Regulatory Agency (MHRA) and Clients record the whole process using the free, fully auditable Colourstart Passport App. They control this record and can take it with them to any participating salon. It also comes with its own Colourstart Vendors Extension insurance, so regardless of your policy, in the event of an allergic reaction, you’re fully covered.
DON’T THINK “IT’LL NEVER HAPPEN TO ME”
Adam Haste is the Associate Director for Sentio Insurance Brokers and recommends you should be direct with your insurer about which skin test you plan to use.
Because it does. Let’s be honest, hair colour is a chemical that needs to be used correctly, and that means skin testing every client to ensure they won’t react in an adverse way.
*Published in the official journal of the European Society of Contact Dermatitis (ESCD) 2022
The horror headlines have been captured in the national press for decades, and in the most extreme cases an allergic reaction to colour has resulted in death. So given the risk involved, taking short cuts in skin testing is simply not worth it.
1. Manufacturers’ instructions. In most cases this requires the client to visit the salon for a patch test 48 hours before each and every treatment. This only covers you for use the specific colours that have been tested.
3. The Patch Test Kit. This is a kit that allows hairdressers to fill syringes with the exact colour they will be using, to post to clients to test on themselves.
“Many hairdressers mistakenly think that their colour manufacturer decides how they should skin test, and this is simply not true in many instances. You have control over how you run your business, but you need to make sure what is best for you and your client is insured”.
colour In the first of a two part series, we look at the crucial topic of skin testing.
According to recent data published from skin test experts Colourstart*, 0.7% of UK salon clients who did not already know they were allergic to hair colour reported a reaction when tested.
TAKE CONTROL OF YOUR BUSINESS
The wonderful creative process of colouring comes with a duty of care and level of responsibility that can easily be overlooked.Skintesting your client before colouring is nothing new.
2. Colour house protocols. This is different to the manufacturer’s guidelines as often the colour house is simply the brand selling the colour, and not the manufacturer. Some colour houses include a protocol consisting of a consultation with specific questions and a patch test only being required every 6 to 12 months, but some colour houses have no protocol at all.
Clients brings their signed declaration to their appointment. Salons should inform their insurer and colour supplier that you will be using the product before sending it out.
Debbie Digby, Founder & CEO of Passion4hair believes there is major industry wide confusion over skin testing. “A client having an allergic reaction is one of a salon owners’ biggest fears. Risks can come out of the blue. There is major industry wide confusion about it all. Manufacturers say one thing, insurance companies say another, and it can be incredibly confusing.
TEST drive
WORK WITH YOUR INSURER
STANDARDISE HOW YOU TEST AND KEEP RECORDS. Nick Plunkett is the CEO of leading skin test company, Colourstart. “If there’s one piece of advice I could offer salons, it is to educate your team on a clear standardised policy that’s easy for your staff and your clients to understand, then follow it,” he says.
The Holographic Effect
We have all come to love when a client embraces something truly unique, a look that the individual and the colourist create together that is bespoke, special and creatively pleasing. The holographic colouring technique is based on the placement of the colour and how it reflects with light, something we have worked on and perfected within the Rush colour team. This trend is becoming more and more popular and our recent Metaverse collection showcases this perfectly, having taken inspiration and influence from the digital world which is ahead of us. When creating the colour, you are taking varied techniques – on a dark base, mid band blended halo application, moving in a circular high to low movement with pre lightener, all whilst incorporating four different colours from Hologram (oil and water) ideas and placement techniques.
What clients will be looking for…
AUTUMNBaek? influences
Requesting Reds Through the autumnal months, every colourist loves a redhead full of warmth and strong, fierce tones. Whether it’s a global colour application, sunset melt balayage or a combination of creative copper panels throughout, this is a trend that will always remain popular with clients and colourists alike. Following on from the luxe blonde, red too will remain expensive looking, with conservative copper being the shade of choice for many. This look is more of a subtle red look, using darker and more subdued red tones through a global application to create a simple yet statement colour look for the client. For those who wish to add a little more uniqueness to the colour, creating a melt of the global shade with a much more vivid colour will create the ultimate red look for the season. A freehand technique will allow you to carefully blend the colours seamlessly.
SEUNG KI BAEK is a Rush Colour Expert and Artistic Team Member and is based between the Rush Epsom salon and the Rush Academy where he is one of the experts that train the team in all types of colouring techniques. Baek is a frequent award winner and immerses himself in the creative side of hairdressing especially colour. His recent work includes the hair colour created for the Rush Metaverse Collection, showing a variety of techniques providing extraordinary results. He is the perfect colourist to comment on colour influenced trends moving into autumn and what he thinks will be the most requested client colour. So, what’s in store
Colour as we know is an incredibly large part of our hairdressing industry. Where there is colour, there is influence, inspiration and a chance for us to embrace our own creative vision. Each and every day new trends are unveiled, new products developed and new techniques uncovered and it’s this fast paced nature that allows the evolution of the craft to continue on and on. As we come into autumn/winter 22, new colour trends emerge. Colour as we know it begins to change, the trends develop and clients become much more inspired, following influence and guidance from us as colourists, fashion houses and celebrities alike. British hairdressing is known for being a leader in the craft and our predictions for the new season are likely to cause waves throughout the wider market.
TAKE YOUR TIME Once of the most common perceptions of the colour industry is you need to learn everything at once to be the best –wrong! Take your time to learn and educate in the area you wish to build. Everyone learns in their own pace. This is vital for you to allow the knowledge and information to sink in, enabling you to grasp different concepts and techniques.
Being a colourist in such a fast paced and creative-led industry, no two days are ever the same. With new techniques being uncovered, products being developed and looks being shared, there is always something different happening or to learn – it’s a constant whirlwind. With the continuous colour lifestyle always progressing, the perception of the colour industry can often be deemed difficult, too complicated or simply too much to take in for some. I want to help turn that perception around and share the opportunities delivered by the colour world and also how simple it can really be. My salon, based in Aylesbury, is my little haven of colour. We have become known in our local area for colour corrections, our love of vivids and our professional care for the clients and their hair. However, this was not always the case – before even having my own salon, my colour skills were very much in their infancy, as I indulged in hours and hours of endless education, building my own niches and personal skills. Through this process, I stripped back colour and built my confidence in this world by doing a few different things to help me along the way.
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SHARE YOUR SELF CONFIDENCE We all lack confidence in some area of our lives – whether it be personal, work or a mix of both. Share with those around you what you lack in, what you need advice on and how you can’t get to your final result. Someone is always there to help and give advice, and this allows you to grow as an individual, build on your skills and of course build your confidence.
EXPERIMENTATION ALWAYS HELPS – EVEN WHEN IT GOES WRONG! Experimenting is the way in which trends, techniques and skills are developed –without this our industry would never progress. Taking time out to experiment on mannequins and hair pieces lets your creativity run wild and be free. Even when the outcome doesn’t quite match up to our vision, it’s still part of the learning process and you may even develop a skill in another area of colour during this! You are a creative and you need to express this.
START WITH THE BASICS Simple but one to adhere to – stick to the basics and build on these once you feel confident enough. Developing a strong foundation and knowledge of colour is key to progression. You don’t start at the top and work your way back – start from the bottom and grow. Master those basic techniques – colour application, formulation and classic techniques before attempting anything too detailed. Once your foundations are secured, your knowledge will grow from there. It’s like everything – you have to start somewhere.
CONTINUE YOUR EDUCATION Education ever stops in hairdressing, especially colour and this is something I’m a firm believer in. No matter what level you are at, there is always something new to learn. Even the world’s most renowned colourists continue to take part in education – we are all in the same boat!
Innovative colourist SAFY BURTON discusses the perception of colour and how to boost your working relationship with it.
Here’s my advice… FIVE steps to confidencecolour
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Luxe Blonde No one wants to have a brassy blonde or lightened hair that looks dull and tired. A recent trend which I expect to carry on to autumn/winter 22 with blondes has been the ‘Luxe Blonde.’ By Luxe we mean expensive looking, well-executed colour placement whether it’s highlights or Balayage and well-conditioned, cut and styled hair. All of these elements create the Luxe Blonde. In order to recreate, I would pack in a few foils, introduce some highlights or lowlights to the colour, break it up and blend into a unique, luxe blonde. Or to create a face framing money piece, frame sections around the face, creating large colour blocks – this will add to the colour and enhance the clients natural features and complexion. Highlights have always been popular, and we’ve seen a resurgence of the highlighted blonde throughout the spring into the early summer months. There’s so much choice for highlighted blondes – from subtle natural blondes lightened a few shades to sun bleached blondes and baby blonde tones. Be careful not to put too much stress on the hair by promising the unachievable – the darker the hair the harder it can be to lighten and may turn out brassy.
“I’ve seen the same myself recently and I think it’s motivated by two key factors… 1) self-employed stylists returning to the salon environment for security and 2) people adjusting to a normal working life after spending so long in lockdown. Either way, flexible working requests do present a challenge for any business owner. We’re even seeing the likes of Elon Musk and Alan Sugar demanding that their staff return to the workplace rather than ‘pretending to work elsewhere’. I sympathise with anyone juggling young families and I also understand that full-time is not feasible for everyone. BUT – and it’s a big but… I think it’s time for employers to stand our ground, reinstate stricter boundaries and stop allowing staff to dictate their own terms. If that sounds harsh, let me explain why… I feel like when I’m recruiting and even within my existing team, everyone seems to be asking for flexible working. What are your thoughts on this and how do I make flexible requests work while still running a profitable business?
There is a big reason why many self-employed stylists are choosing to come back on the pay roll. Any salon owner will know that a shrinking client list is a fact of life –things change and people move around. But the reason why a salon will overcome this is due to an active marketing budget. Many freelance hairdressers can’t afford the budget to invest in marketing and it takes time and money to build up a consistent and loyal client base. If they want to come and benefit from the security of a regular paycheck and the knowledge that they don’t have to spend any downtime working ‘on’ their business, I think they should be putting 100% into your business, showing up reliably and working hard when they’re there.
If it carries a burden of additional cost to you, if it’s a logistical nightmare sharing the workload, plus if it has a detrimental effect on quality, performance or an ability to meet customer demand then it can quite rightly be a no. This is all backed up by employment legislation and I advise you to read up on it to reassure you that flexible working is a choice you make for your business, not an option you should have forced on you.
3) HARD WORK = REWARD It’s been years since I’ve had a reward policy in place but I’m thinking of reinstating one. It takes a whole team to make your salon a success and paying a fortune to someone who works a three-day week sends the wrong message. We need to stop offering packages that are unsustainable. By working more, you earn more. It’s that simple. What each stylist brings in has a bearing on your business and it should matter to them. By making targets measurable I think we can begin to make our teams hungry for success again. It feels like everyone has become a bit complacent since the Pandemic. People do need a purpose – in my experience, hard work brings great satisfaction. Let’s reward it!
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Phil Smith tackles another of your tricky post-Pandemic business issues...
1) GUARANTEED INCOMES ARE GOLD
FITBUSINESS for PHIL SAYS:
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2) FLEXIBILITY HAS GONE TOO FAR Is your business turning over enough to survive? If you’re struggling to fit in clients and turning away appointments because you don’t have enough feet on the salon floor then something is going wrong. It’s your responsibility to be as profitable as possible during your opening hours and if your
team members aren’t there to cover the costs then you’ll never make money. I say this a lot but it’s so important to teach your team the economics of the business. Tell them how much it costs just to keep ticking over. Make them understand what it takes for your salon to be financially sustainable. Analyse your costs and then charge what it costs to provide it. Can you do that with a team of part-timers? I doubt it.
4) FLEXIBLE WORKING HAS TO BENEFIT YOU TOO
There are all kinds of factors why flexible working may not be an option for your business. It’s not being uncharitable. And let’s face it – you’re not a charity, you’re in business to make money.
I don’t apologise for my views on flexible working and I honestly feel that it’s an issue we need to stand firm on collectively. If someone is coming to work at your salon for an ‘easy ride’, I think that tells you all you need to know.
FOUR Ensure your customer service is first class, it’s the client experience that will set you apart from your competitors. Top tips for a successful business
Like many salons on the high street, our business model has completely changed over the past six months, evolving from a portfolio of salons whereby 99% of our team were employed, to launching ‘Co-Working’ in April 2022, for self-employed stylists, due to the changing ways that people want to work
We’re now running at an almost 60/40 split with freelancers taking centre stage, meaning the majority of our teams are now self-sufficient in the running of their columns meaning we can easily run a much leaner business overall.
ONE Stand back and look at what you offer. If you haven’t updated your services recently, look at what you offer through your client’s eyes.
Customer service in 2022 is so much more than just serving drinks and offering magazines. To visit your salon and to engage as a customer people make those decisions based on being attracted to places that they identify with, and values that they share in an environment they enjoy being in.
It’s a tough time for everyone right now, inflation having risen exponentially in the past few months, people having to really prioritise where they’re spending their money and how to prepare for what will undoubtedly be an extremely challenging winter for most.
In part 2 of his new series, Dom Blake, Managing Director of The Blushes
TWO Recruitment is harder than ever so look at your team structure. Is now the time to offer a different way of working for stylists who are looking for something more flexible and works for them? THREE Keep an eye on your profitability. Look at what you spend your money on and the areas you can save and cut costs. Flowers, product stock, salon essentials –make a list of it all.
To begin with, it’s defining your audience, who your demographic is for your geographical location, what do they want, what do they value? It’s tailoring the experience for them, it’s asking yourself: are there subtle changes you can make around their experience to elevate it? If you don’t know what your client needs, then ask them! Surveys go a long way to giving you the information you need to truly deliver the value that clients are looking for, and then prove you’re delivering on it.
A NEW
Collective shares his experience of the changing face of salon life.
We’re finding that just as when we returned to work post-lockdown, hair stylists are in high demand in our salons. However with that said, now is the time to be putting an emphasis on your deliverables as a We’reservice-provider. providinghair services conducted by some of the best creative talent in the industry and while the majority of our clients will always see the benefits of what we do for them, for some - as things get worse economically - may begin to question the spend. Now is the time to be focusing on the value that we’re providing our clients, what it is that we do for them that goes above and beyond just a ‘hair service’. It’s all about the customer experience more than ever before and there are so many cost-effective ways you can elevate that.
Naturally,post-lockdown.moving from a employed-structurepredominantly to inviting the option to become a freelance stylist under the Blushes umbrella has been a big adjustment for us, and one that is mutually financially beneficial.
We believe this is the future for the industry, both financially and culturally, salons cannot run as they once did, and equallypeople want to take ownership of their work, have the freedom and flexibility and in turn be completely self-sufficient. CHAPTER
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Creativity allows a steady flow of innovation; it encourages you look at areas within your business with a fresh focus that a purely business mindset might otherwise miss. And while business logic and commercial acumen are of course essential ingredients, the perfect blend of both is a recipe for success. As salon owners we’ve already proved our inventivespirit by launching our business, so why neglect our imagination now?
CREATIVE CHANGE While pragmatism is needed to sustain a business model with longevity, creativity can be the catalyst to problem solving and finding new ways of doing things.
vision is something my business partner, Marc Westerman and I, have, over the last 35 years, worked hard to maintain. We started Westrow in 1986 because we loved hair, and have implemented a creatively business-centric approach to our business over the years, one that always puts the client first. We work backwards from there; client obsession is a cornerstone of our brand, and understanding how to implement new ideas creatively and commercially in line with our clients evolving needs has always yielded the greatest Inresults.business results always come from creative ideas, which are nothing more than thoughts until put into action through innovative implementation. Any successful salon is a beautiful marriage of both creativity (ideas) andbusiness acumen (implementation). While ideas are never a problem for a creative mind, it’s the structure that’s key when it comes to implementing them in a business context.
Here’s my top tips on marrying business structure with commercial creativity to allow your salon to thrive, rather than just survive: DOUBLE VISION
LEAD BY EXAMPLE As a leader, what you say or do when presented with new ideas can either encourage business innovation or stifle it. To help foster collaborationcreativeensure all team members feel comfortable sharing; unfiltered ideas are always the road to new innovation.
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STAY CURIOUS Curiosity is the source of creativity and innovation, as it fuels the desire for new information. Why are things the way they are? How can they be done differently? Be receptive to new ideas to keep your business fresh and focused.
, Co-Director, Westrow and Revlon Professional’s Business Development
When creativity in business is fostered correctly it successfulimprovement.self-perpetuatingcreatesEverybusiness idea and implementation is the result of a creative mindset that allows an unfiltered flow of ideas. Open up your mind to a new way of approaching process and implementation and understand that in business, creating change is always possible.
REVERSE BRAINSTORM While I don’t advocate worrying about every potential pitfall in business, we’ve found brainstormingreversetowork well, as it allows us to identify possible causes of problems (rather than focusing solely on possible solutions), which can generate new approaches and solutions.
KEEP THE SPARK ALIVE Keep on top of industry trends, read widely, research new innovations and look at what others in your peer group are doing to stay relevant. Reach out to those doing things well, or invest in a business mentor who can assess and address your areas of concern.
It’s a misconception that creativity and business don’t mix, as when fused correctly they’re the perfect marriage success,entrepreneurialforandin our case, a long lasting love affair with hair. I have always believed that creativity is the difference between having a problem and solving one. Put simply, creativity is the use of imagination to create something, but this is only the start of the story. Any entrepreneurial success is attributed to having the ability to marry a creative solution with an infrastructure and strategy to support it, spotting gaps in the market and building companies and solutions to solve it. It’s about combining the bigger picture (the problem) with the smaller picture (the day-to-day business operation) while having a long-term plan and commercial Thisvision.commercial
Ambassador discusses how to successfully marry business and creativity in the salon.
ACTION HERO As Einstein once said: “creativity is intelligence having fun,” however behind the creative salon scenes you must also make space for strategy and structure that facilitates the space for creating and innovating.
Now a few years into my career, I look back at where I began, the journey I have been on and how far I’ve come – I never would’ve believed that I would have come this far in such a short space of time. In such a large industry, putting yourself out there, showing what you can do and pushing your own boundaries can be tough and is definitely a lot harder than it looks.
BE YOURSELF
When I first joined the industry, I had absolutely no idea what lay ahead – I simply wanted to learn every possible thing that I could, soak up every ounce of knowledge and learn everything and anything to do with hair.
The number one piece of advice –be you. Our industry is all about individuality and being yourself and this is all you need to be – yourself. Show your true personality and be confident that you can achieve anything, make incredible relationships and be given exceptional opportunities. Being something you are not will only go against you, so be the person you are on the inside!
The momentindustriesmostindustryThe–sharecreatives,industryhairdressingisfullofallofwhomacommongoaltosimplycreate.UKhairdressingisoneofthethrivingoftheandaswe
5 Top Tips from Darrel Starkey (@hairbydarrel) on rising in the hairdressing industry.
For me, there was a few different things that helped me get to where I am, and I share these at every opportunity in order to inspire others to do the same – you can achieve anything if you put your mind to it.
NETWORK YOUR WAY THROUGH A lot of people ask me how I know so many different people throughout the industry and the answer is simple – I just spoke to them. It can be daunting when you see or come across someone you aspire to be or look up to in the industry, but always remember, they were in your position or at your level once and they love nothing more than meeting those who share the same passion as them. Social media is a great way to interact, meet people and engage with other like-minded individuals but where possible, attend events and introduce yourself.
Never did I realise how in-depth the education goes, how many opportunities and paths become available and how many incredible friendships I would make along the way. Now that I teach and educate the younger generation, the question I get asked a lot of the time is: ‘How did you get to where you are?’ It’s one that I love to answer, because I was in the younger crowd a few years ago and I was in their place. I know how hard you need to work, how much effort you need to put in and also the desire to succeed.
COMMIT TO YOUR CAREER If you want anything in life to be a success, you must commit to it. It is something that will not only help you succeed, it will be recognised by others in the industry and resonate with them too – remember, first impressions count. Your commitment and drive will take you through the different levels of your career and also through the ups and downs (yes, there is both) but will make you even more passionate to succeed and get to where you want to be. Show your commitment by always going the extra mile, asking questions, doing extra days and education and throwing yourself into your work. You will never regret being committed.
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know, things are constantly changing, evolving and new life is joining our creative crew.
ASK FOR HELP Never, ever, think you are on your own in the industry – there is always someone to help or willing to help at every single avenue and to cover every single area. Never feel that you are on your own or can’t quite grasp something, asking for help is all you need to do. Within our industry, sharing and helping each other is how we progress and evolve as one and this is something I have stuck by and is the reason for my own personal progression.
YHOWOU ARE NOW? did you get to where
DO EVERYTHING AND TAKE PART IN ANYTHING YOU CAN Immersing yourself in the industry is a great way to progress. For me, I attended (and still do) every event, exhibition, show and discussion I possibly could as it only enhanced my career, my network of contacts and my knowledge of the industry. Whether it’s educational or social, being seen is something that helps your career and allows you to meet new people who you perhaps would never have crossed paths with before. At these events and outings you also gain access to some of the industry’s most iconic names and from this you can only improve and progress.
Some staff members are motivated by rules and structure, others aren’t. So it’s about knowing your team but also what works for each individual. For me it’s a balance of wearing both hats - at the right time, I NEED to be the “boss” because my business requires this but I can ‘lead’ my team by being the motivator.
Leadership is about vision, for instance, you have your goal that you want to reach for your business, but that’s a vision only you can see, so you have to develop the art of persuading others to believe in your vision. That’s going to mean you ensuring you can lead and show others how to hit those targets/results required to get you where you want to be.
THEBOSS LADYlonely
To read Tina’s article in full click here
This month she asks: Are you a Boss or a Leader?
You shouldn’t really confuse leadership with management/being the boss, because every business needs a ‘boss’. A boss is someone who sets targets, rules and standards and they have to manage these and the staff in order to deliver the results needed. This is essential to have a successful business and team, it’s a very important role. It’s one I feel needs to be respected, but not feared.
There’s no right or wrong, we all have different personalities, and that’s why I think it’s a good thing to know when to be the boss and when to be the leader.
WEARING BOTH HATS OF A BOSS AND LEADER…. I actually hate being known as the “boss”when I’m on the salon floor I want to be part of the team still. I want the camaraderie, but I want to encourage and motivate the team too by being a good leader, I don’t expect my team to do anything I’m not prepared to do myself. If I have time I shampoo my own clients, I sweep the floor, I make drinks and so on. So when I ask the team to do the same, to chip in with salon jobs and help out, they do. I do wear my ‘boss’ hat when I need to, wat the right times.
I ask this a lot, not just to salon owners/managers but to anyone who has their own business or a management role. It’s something that really gets people thinking, and makes them question if they are either or a mixture of the two. In some cases they realise they aren’t wearing either of those hats at all. I think there’s a key difference between the two roles which impacts both your team and the running of your business.
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Meet Tina Hollis, aka The Lonely Boss Lady, our straight talking business columnist with tons of practical advice born out of first-hand experience.
I used to stick my head in the sand, pop a bill in the drawer that I couldn’t afford that week and pretend it wasn’t there! And I know I’m not the only one to have doneStaffthat…issues were ‘sorted’ with a quick informal chat in the staff room and the hope that me saying please and thank you was enough to plaster over anything. Staff meetings……cringe! I was too scared to upset my team with the fear they’d go elsewhere, so I used to just fill them with positivity and training on things I thought they’d like and avoid the things I really needed to discuss, like targets, retail and rebooking. The turning point for me was when I woke up after another night of hardly any sleep and just sat on my stairs and cried, I mean REALLY cried. I felt lost with it all and out of my depth, I had no one to turn to that would understand. I had to do something about it. I didn’t know where to start at first, so I got some business books and attended some courses. Investing in a mentor was the real turning point. I’ve not looked back since! I set about encouraging my team to see their column as their own business, to see that they were able to give themselves pay rises by hitting targets and earning their commission. But most of all I led by example and from the front, I showed them how to respect and grow their business by doing exactly that with mine!
SO WHAT’S THE DIFFERENCE BETWEEN A BOSS AND A LEADER?
BUT BUSINESS IS SCARY…
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We are delighted to announce our new creative collaboration with the one and only Mark Leeson! Under his expert and invaluable tutelage some hugely up-and-comingtalented,stylists will be creating some stunning images exclusively for Professional Hairdresser.
EVEN THOUGH I’VE HAD THE GOOD FORTUNE TO BE PART OF THE MARK LEESON SALON TEAM, TO HAVE THIS OPPORTUNITY HAS BEEN WONDERFUL. A 1-2-1 WITH MARK TODAY HAS FUELLED EVERY PART OF ME TO GO ON AND ENTER AWARDS ON BEHALF OF THE SALON IN FUTURE. IT WAS JUST THE BEST DAY. CHLOE ASH @ MARK LEESON GUEST HAIRDRESSER CHLOE HAS ALWAYS SHOWN A KEEN CREATIVE SPARK AND TO WORK WITH HER TODAY HAS PROVED THE PERFECT OPPORTUNITY TO ASSESS HER CAPABILITY! A SPONGE TO SAY THE VERY LEAST –SHE’S CARRIED OUT DIRECTION REALLY WELL AND HAS A TRULY GREAT FUTURE AS PART OF MY TEAM. MARK LEESON –ART DIRECTOR
CHLOE ASH
41 BEHIND THE SCENES –PhotographerBulezuikChris Lauren Mathis –Make-Up Artist YEKO –@thehairdesk ALUA @thehairdesk
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SEMINARAANGELO Hair Concept and Creation Angelo Seminara Hair Colour Angelo Seminara and Takashi Kurokawa Make-Up Daniel Kolaric Photography Txema Yeste Products StyleSign by Goldwell
“My Juxtaposition collection is a showcase of looks inspired by the contrast of disciplines I love the most: from working backstage at LFW to perfecting more precision styles in the salon, I wanted to showcase the diversity of the hairdressing industry for my modern take on texture.”
Hair Thomas Hills, TH1 Hair Make-Up Jo Sugar Styling Bernard Connolly Photography Richard Miles THOMAS HILLS
AVEDA X X-PRESION
GRAPHIC ORGANIC This collection is inspired by naturally occurring fractals, where geometry and precision meet chaos and scale. The looks themselves are the product of merging two different techniques that together create a three-dimensional effect. First, the hair is coloured with strong, graphic lines, and then the top sections are tied, twisted and braided with a hemp rope to create a veil of soft, organic shapes. When styled differently, be it a sweep of a comb or a placement of a parting, the effect of the colour transforms to create Creative Direction Hair Cut, Colour and Style X-Presion, Jorge Cáncer, Marco Antonio Restrepo, Jose Luis Almendral Make-Up David Lopez Stylist Andrea Sanchez Photography Javier Marquez
“The objective was to build a new fabric with the coloration, knowing that each section could have 8–10 shades. So we needed a lot of amplitude when it came to creation, and we had a chance to do that with Aveda.”
Jose Luis Almendral
“It was a great challenge to create something with Aveda Full Spectrum because when you have the amazing palette of colors, you can Jorgepossibilities.”thousandscreateofCáncer
With a vision of up and coming trends at the forefront of their minds, this latest collection from JOICO has been heavily influenced by the seasonal changes seen throughout autumn and winter. Creating a series of wearable and consumer-led looks, this collection is a nod to the current salon trends witnessed in the UK as we approach the turn of the seasons.
JOICO BEIGE
Hair Colour Dan Spiller & Paul Watts Cut & Styling Marcus Giamattei Styling Ellen Spiller Photography Jamie Blanshard Art Direction Bruno Marc Giamattei
1. CONSCIOUS CLEANSING Rich in carefully-selected ingredients, including extracts of the uniquely-hued violet sweet potato – AUTHENTIC BEAUTY
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4. LET’S GET DIGITAL
www.rdr.link/HAB011
Hot Tools Professional has launched the Black Gold Digital Curling Iron providing a friction-free even heat distribution, resulting in pristine, long-lasting curls with added shine and reduced frizz. With a digital temperature control up to 235°C, it’s available in either 32 or 38mm barrel size.
5. BIRTHDAY SUIT
www.rdr.link/HAB013
6. RENEWAL RITUAL Alterna’s new Renewing Scalp Care is debuting with three vegan formulas featuring transformative textures and captivating scents that elevate the user experience from routine scalp care to rewarding and relaxing self-care rituals. The range includes a Scrub-To-Foam for scalp exfoliation, a Hemp Leave-On Treatment to soothe and a Peppermint Leave-On Treatment to invigorate the scalp.
63 THESE NEW PRODUCTS HAVE JUST DROPPED
3. GOOD AS GOLD A new range of fast-acting NG and NV shades that deliver natural gold and natural violet tones with the same predictable results you have come to love has been added to the JOICO LumiShine collection – now with the speed of LUMI10, so you can slide last-minute clients into your schedule with ease.
www.rdr.link/HAB009
www.rdr.link/HAB010
www.rdr.link/HAB012
Celebrating Eleven’s miracle moment of 11 years, the bestselling Miracle Hair Treatment has a new look in a limited-edition, reflective rose gold foiling. It features 11 benefits from adding shine, controlling frizz and preventing sun damage.
www.rdr.link/HAB008
2. BESPOKE BOOST If you’re looking to add vibrancy, depth and richness to coloured hair, the new Dia Light Boosters from L’Oréal Professionnel are the perfect pick-me-up to boost shine and richness to the hair. Available in six new shades, the intermixable boosters are ideal for those express services when clients are in a rush, but still want dynamic and head-turning results.
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CONCEPT’s new colour-enhancing Cool Glow Cleanser takes a gentle approach to cleansing and nourishing the hair, all whilst adding invigorating cool tones through powerful purple pigments.
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Step 2
STEP 1: CONSULT Giselle has fine hair, but a lot of it. Her hair is healthy, but lacking in shine and as she is a model, her hair always needs to be in the best condition. We selected Fabriq’s Quick Fix ReBuild to strengthen the hair, allowing it to unleash its natural shine.
STEP 4: DRY Then we dried Giselle’s hair on a medium heat without using a brush. The proteins in Quick Fix reach their maximum efficiency as they’re dried in, so we made sure her hair was 100% dry before moving on.
STEP 5: RINSE It was then time to go back to the backwash and give Giselle’s hair a thorough rinse.
STEP 2: CLEANSE Using the Build shampoo we shampooed Giselle’s hair twice, and then rinsed without combing through.
STEP 3: APPLY We then massaged a pinch of Quick Fix ReBuild into the hair in 2-3cm sections, combing through as we go.
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HOW TO GET HAiR iN iTS BEST CONDiTiON QUiCKLY AND SALLY BROOKS & TEAM FABRiQ
STEP 6: FINISH OFF On Giselle’s towel dried hair we began gently twisting medium sized sections of hair with our hands in different directions. We clipped different sections into shape using flat clips to define the movement we wanted.
STEP 7: TEXTURE We dried the hair off for a second time combining natural air drying and a sock diffuser to give a soft, feminine feel with effortless, natural volume. Now that Giselle’s hair is in its ultimate condition, it allows us to style her hair really easily.
TO LEARN MORE WWW.RDR.LINK/HAB015VISIT
A Perfect Canvas Step 4 Step
CPR isn’t your typical colour remover: it doesn’t lift natural hair, it only removes artificial colour. This works on all oxidative colour types; semi, demi or permanent. This high-performance innovation removes up to 3 levels and eliminates the risk of ’going back dark’. What’s more, the multi-action formula draws out metallic mineral build-up, prepping and priming the hair for re-application. For stunning, colour-free results, here’s how it works…
Allow time to process: Cover with a processing cap for 15-45 minutes, using a constant heat source. In this time, the clay is shrinking and pulling the dye molecules to the surface. The added benefit is that while the clay is penetrating the hair shaft, it is also removing mineral build-up. To remove up to 3 levels, you should keep this processing for the full 45 minutes. Wash time: While hair is still hot, move your client to the washing area and begin to squeeze out the excess product. Do not be alarmed if you begin to see more colour coming out, this just means it’s working and as we mentioned before, it won’t be removing natural pigment. Wash the hair again with Un-Do-Goo, twice. All the colour is now to the surface and washing it out is when the most impact can be made. The second wash is an imperative step. Be sure to use manipulation to wash out the colour. If hair feels sticky or gummy, this may mean colour is left on the surface and needs to be washed once more.
Shampoo the hair using Malibu C Un-Do-Goo Shampoo: With a very high pH and the fact it is a chelating (as opposed to clarifying) shampoo, Un-Do-Goo remains gentle on hair whilst removing a build-up caused by daily living. It does this without stripping natural colour pigment or emollients.
✔
Take hair to the colour A&E with Malibu C’s CPR and diagnose how to get healthy and even colour results.
67 spotlight Malibu C is exclusively distributed by Passion4hair Ltd. www.rdr.link/HAB016
DIAGNOSISCOLOUR
Apply your CPR: Following the directions, mix CPR with the correct amount of warm water and apply evenly to hair. Use an applicator bottle and sectioning to ensure the entire hair is covered, from root to tip. Manipulate the gentle formulation into the hair shaft.
MALIBU C CPR ✔ REMOVES METALiiC MiNERALS ✔ MAY REMOVE 1-3 LEVELS ✔ COLOUR WiLL NOT RE-DARKEN ✔ NO LiFTiNG OF NATURAL HAiR PiGMENT SUPERiOR ON ‘HOME HAiR COLOUR’ ✔ NO HARSH ODOUR
ASP Expert Haircare has created a 3-step professional application smoothing treatment and it couldn’t be simpler to introduce to your clients as it’s one formulation for all hair types. Using the Super Smooth Amino System, the hair is strengthened and protected from the inside out, achieving frizz-free, healthier looking hair that’s smoother, straighter and stronger for up to three months. The 40-minute development time requires no heat, no pre-treatment sprays to regulate the protein balance, no drying between steps one and two and no rinsing after step three.
spotlight
The new ASP Super Smooth range is available from October – for more info visit www.rdr/linkHAB017
Client Aftercare– Following their smoothing treatment, advise your clients to use the Aftercare Shampoo and Conditioner to prolong the effects. The Amino Acid Repair Complex restores and fortifies the hair shaft exactly where needed. The vegan friendly, sulphate-free-formula with shea butter, argan oil and panthenol hydrates, strengthens and protects the hair for up to 12 weeks post treatment.
STEP Purifying1 Formula: The sulphate free Detox Shampoo is specially formulated to cleanse and purify the hair, removing all impurities and barriers. The alkaline, sulphate-free formula gently opens the cuticle and prepares the hair to receive the Smoothing Treatment.
STEPSSMOOTHINTRODUCINGANEXCITINGNEW
STEP Super3Shine Formula Use the Seal It In shine protection oil to close the cuticle and lock in the new straight style for longer lasting results. The formula gives a super shine without weight or leaving a residue.
RANGE TO ASP EXPERT HAIRCARE: ASP SUPER SMOOTH, FOR SMOOTHER, STRAIGHTER AND STRONGER HAIR.
ALL SYSTEMS GO
STEP Anti-Frizz2 Formula: Apply the shinytransformedinsideprotectingstrengtheningallmoisturisestreatmentthisandwithTreatment.SmoothingFormulatedCysteine,arganoilbambooextract,nourishingactivelyandrepairshairtypes,anditfromtheout.Hairisleft–soft,andsupersleek.
The products are formulated with keratin amino acids and vegetable proteins to strengthen hair to prevent hair loss and PRO-Vitamin B5 for added moisture.
spotlight
ANTI-HAIR LOSS SHAMPOO ANTI-HAIR LOSSLEAVE-IN TREATMENT
A fast-absorbing, leave-in formula that strengthens and re-invigorates hair when massaged into scalp, resulting in significant improvement in hair volume and minimised hair breakage. It is applied on the scalp, gently massaged and not rinsed out. For best results, use entire Anti-Hair Loss System.
Ian Tucker Head of Education, American Crew UK SYSTEM SOLUTION
“As many as 85% of men will have some sort of hair loss in their lifetime. The 2-Step Anti-Hair Loss System from American Crew has been clinically proven for effective hair loss prevention. It helps strengthen hair, reducing breakage by 88%, whilst promoting a healthier looking scalp.”
Thinning Hair?
FOLLOW THE 2-STEP ANTI-HAIR LOSS SYSTEM FROM AMERCIAN CREW
Hair loss and thinning hair is an ever increasing concern for many men. American Crew provides a strong, effective solution with proven clinical results to address hair loss and thinning issues.
Strengthens hair to reduce hair loss. Helps to invigorate scalp when massaged in. Helps prevent hair breakage. Improves hair volume/body. Formulated with keratin amino acids and vegetable protein to strengthen Formulatedhair. with PRO-Vitamin B5 for moisturisation. Daily shampoo for thinning hair refreshes the scalp to clear pores and improve scalp condition, a necessary step to optimise the efficacy for the Anti-Hair Loss Treatment. This shampoo deeply cleanses to improve scalp condition while promoting volume and manageability. For best results follow with Anti-Hair Loss Leave-in Treatment. Cleanses the scalp to clear pores and prepare scalp for Anti-Hair Loss Treatment. Deep cleanses to improve scalp condition. Provides refreshing and invigorating sensation for the scalp. Promotes volume and manageability. Formulated with keratin amino acids and vegetable protein to strengthen hair Fomulated without SLES. Find out more at at www.rdr.link/HAB018
CLEAR VISION
The complete Colorance portfolio is climate neutral. The CO2 emissions of the Colorance products are offset via equivalent support of a CO climate protection project: The carbon offset program of Kao Salon Division works to support a wind farm in northern Morocco with 40 wind turbines, providing a total capacity of 120 MW, allowing the brand to make an important contribution to reducing the share of fossil fuel-based electricity. The aluminum used for the Colorance cans and tubes has an optimal recycling rate of 95% and the airtight can system ensures minimal oxidative waste. In addition, the Colorance Gloss Tones 60ml do not need an additional folding box as it has a 3-layer label On top of that, lots of the Colorance formulations are produced in a cold-batch process to save energy during the manufacturing process itself. * When Topchic is colour-balanced with Colorance. Compared to balancing the colour with alkaline permanent hair colour.
Something new has arrived in Goldwell’s ever-growing colour portfolio: Colorance Gloss Tones Clear is now available in a 500ml bottle. The non-pigmented formula offers the healthiest hair feel and superior shine. It can be used as a stand-alone gloss service or be mixed with Colorance Gloss Tones colour to adjust depth and colour deposit. With its exclusive IntraLipid Technology, Colorance can actually repair hair’s structure as it colours hair, regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness*.
Discover more about Goldwell’s Colorance at: www.rdr.link/HAB019
“I absolutely love the new Goldwell Colorance Gloss Tones. As well as having a vast range of shades, including the punchy level 8 Coloranceshades,Gloss Tones is a great service to add express shine and a glossy finish to all bases. “
Goldwell’s Colorance is the starting point for creativity. Goldwell Colorance’s ease-of-use and high versatility allows for limitless creativity, from soft hues to strong statements. Not only is it great on its own, it is also the perfect team player that can be used in almost all hair colour service. For stylists at any level it opens up endless possibilities: With the combination of Colorance core Clear and @Pure Pigments, Goldwell introduces an entirely new service for ultimate shine: the Power Shine Service. The service allows the most individual, versatile glossing with a unique play of colour reflections. Together with Topchic it is possible to easily tone and refine to create the perfect colour Combinedbalance. with Elumen and Elumen Play for intense shine and colour that makes a bold Pairedstatement.with LightDimensions for repairing qualities after lightening treatments.
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NEW ADDITION
Sam OwnerBurnett,&Creative Director, Hare & Bone
I always loved the idea of creating a type of chic, luxury living room style within a salon; a place where people could relax and feel comfortable having their hair done, with a more familiar experience that’s still indulgent.
WHERE DID YOU FIND THE INSPIRATION FOR YOUR DESIGN?
Having worked on fashion shoots in some amazing mid-century homes in LA, I was inspired by mid-century interior design. Architecture by the likes of John Lautner, Charles Eames, Frank Lloyd Wright and Erno Goldfinger were all go-to sources of inspiration when we created the salon. I also wanted to emulate the incredible LA daylight so lighting was super important too.
We’ve managed to get you a peek inside a newly opened, really exciting space: Introducing the Neil Moodie Studio: Luxury Hair for the Consciously Minded. Neil Moodie, one of the UK’s most successful and respected hair stylists, shows us around his new conscious hair salon in East London.
VISIT
HOW DID YOU DECIDE ON THE STYLE OF YOUR SALON INTERIOR?
Housed in the progressive Spitalfields area, the 1600 square-foot space has been carefully designed with more than a nod to sustainability, values Neil deems crucial for positive change within the hair industry. The much-anticipated studio is his first solo venture; the next step in a 35-year career that’s seen Neil create some of the world’s most iconic hairstyles, gracing hundreds of magazine covers, runways and red carpets.
Drawing on this extensive career, the new space is set to become a go-to beauty and grooming destination for Londoners and beyond.
DESCRIBE THE VIBE CREATED BY YOUR INTERIOR Richard captured the mid-century influence perfectly based on all the mood boards and references I showed him, but he also managed to make it feel modern and functional. Some areas are more ‘purpose build’ for the salon environment, whilst others are made for relaxing – both important elements to include.
Towels are of course a big requirement in salons and we use Scrummi compostable hair towels, eliminating the need for a washing machine or tumble dryer. We also use a local bicycle laundry collection for our gowns. We aim to operate as sustainably as possible, so as well as the ‘big’ things, we also opt for more environmentally finishing touches, such as eco-friendly cleaning products, Vish weighing scales (for precise colour measurement and less waste) and even bamboo toilet paper (from Who Gives a Crap). To help us with our efforts, we’ve teamed up with Green Salon Collective. air towels, and a local bicycle collection for laundry servicing.
73 profilesalon
Yes, I worked really closely with the amazing interior designer Richard Evetts of Reiss Designs.
HOW HAVE YOU EMBRACED SUSTAINABILITY WITHIN THE DESIGN?
Sustainability was at the heart of the design, from the materials used, right through to the finishing touches.Materials used include; recycled ceramic tiles, FSC certified timber, recycled cardboard reception desk, low energy LED lighting, water saving back basin nozzles, re-purposed/re-upholstered mid-century furniture, upcycled material used for work stations and shelving, a large proportion of the original interiors retained. We also installed a Virgin Pure Water filter –meaning no single use plastic or kettles are used. We use a Soda stream and Aarke Carbonator for sparkling water to serve our clients.
DO YOU HAVE ANY CURATED PIECES OR SPECIAL FEATURES/AREAS IN THE SALON? The workstations and shelving units in the reception area were all built bespoke, based around mid-20th century furniture designs but made to look vintage, and they were all built with upcycled materials.The sofa and chairs in the reception area are all vintage furniture that have been upcycled. Being resourceful is in my nature, so I’m so pleased that this is reflected in the salon.
TELL US WHAT ARE THE KEY ELEMENTS OF YOUR SALON DESIGN? Think natural materials like wood, concrete and steel - all of which create a warm and welcoming ambience. Mid-century pieces furnish the space and these are styled around flexible fixtures that allow for reconfiguration.
DID YOU USE AN INTERIOR DESIGNER?
Best Album To Pimp a Butterfly by Kendrick Lamar or Rumours by Fleetwood Mac. Two very different albums but two equally genius artists!
Best Book
This month Jonathan Andrew, Fudge Professional Global Ambassador, shares a few of his favourite things…
The Stand by Stephen King; it’s amazing to read well written characters by such a talented author. Best Film Iron Man! If I can make enough money maybe one day, I can build the suit or Skyfall –a great film and I’m a Bond geek, too!
Best Podcast
The Joe Rogan Experience. Often controversial but so many varied guests that there’s always someone good to listen to.
Best Boxset Entourage. Just brilliant! Nothing more needs to be said. I’ve watched it about 8 times, it’s my travel companion when I’m on the road.
Best Designer Piece My watch Rolex GMT. I always set myself goals and this was one I wanted to do before I turned 30, so I got it the year I turned 30 and it was also the year my little girl was born, so will be special forever.
Best DestinationHoliday Ibiza. Have so many amazing memories on this island! Best Meal Can’t beat a great steak! I’m obsessed with cooking, and this was the first thing I mastered. The original and best. Best Restaurant Nobu, Park Lane. I love Japanese food, and this was the first restaurant I took my wife to on one of our first dates. I could barely afford it at the time, but it was so special and now it’s a tradition we try to do every now and then.
HAIRDRESSERS HOME
Best Show The Sopranos. Incredible! Best Exhibition I love visiting The Louvre when I go to Paris. There is so much to see there and I never get bored of visiting. Best Concert Bruno Mars. I went with my wife, Natasha just before we found out we were having a baby so this was even more special for the memories. Plus Bruno is a legend!
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GOOD FOR THE ENVIRONMENT
Towels
Easydry
summary of all the adverts that appear in
Easydry
REDUCE YOUR SALONS CARBON FOOTPRINT By cutting out cotton towel laundry and reducing your electricity usage, you are reducing the need to burn fossil fuels in order to produce energy. This lowers the level of harmful gases entering the atmosphere. Easydry towels are single-use, completely eliminating any cotton towel laundry. 12, 2/IFC, (page www.rdr.link/HAB111 (page www.rdr.link/HAB112 (page 76/OBC) www.rdr.link/HAB113 Tracker (page www.rdr.link/HAB115 (page www.rdr.link/HAB116
ADVERTISEMENT INDEX ASP Hair (pages 14) www.rdr.link/HAB105 ASP Hair (pages 16) www.rdr.link/HAB106 Coolblades (page 62) www.rdr.link/HAB100 Denman (page 62) www.rdr.link/HAB101 Diva Pro Styling (page 69) www.rdr.link/HAB114 Fabriq (page 6) www.rdr.link/HAB102 Fresha (page 35) www.rdr.link/HAB103 Great Lengths (page 10) www.rdr.link/HAB104 JOICO (page 64) www.rdr.link/HAB107 KAO Salon Division UK (pages
FREE UP TIME You can relax knowing you have a fresh supply of Easydry towels ready to go for your clients and forget about all the time wasted with laundry. On average, a 4-stylist salon spends three hours per day on laundry. End the daily grind of laundering cotton towels and put this saved time towards a more productive use.
13) www.rdr.link/HAB108 L’Oréal Professionnel (pages
3) www.rdr.link/HAB109 Passion 4 Hair (page 35) www.rdr.link/HAB110 Revlon Professional
TO BE iN WiTH A CHANCE OF WiNNiNG THiS AWESOME PRiZE, HEAD TO WWW.RDR.LiNK/HAB020
We have 900 White and 900 White Short worth over £450 to give away to one lucky winner.
Sally Salon Services
Wella Professionals
To improve durability, cotton towels are often mixed with synthetics, polyester and other plastics that simply do not break down for thousands of years. When cotton towels are thrown out they end up in landfills, they contribute to the endless list of the damaging effects landfill sites have on the environment and wildlife. Easydry towels are 100% biodegradable and fully decompose within 12 weeks, eliminating any negative effect to the environment.
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issue of Pro Hair.
page number and a direct URL that will get you straight to the relevant online information. WORTHOVER£450
Here is a useful this Each is listed with its
Sally Salon Services
Medium Towels
GiVEAWAY 75
SAVE ON COSTS You save £0.22 every time you use an Easydry disposable towel. When you make the switch from cotton to Easydry disposable towels you save huge amounts by turning off your washing machine and dryer. You are able to escape the huge electricity bills associated with running your washing machines and dryers, trying to keep up with a fresh rotation of cotton towels. Salons have slashed their electricity bill by up to 50% after switching.
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