Professional Motor Factor: Certificate of Average Net Circulation for the 11 issues distributed between July 2024 and June 2025
Net total: 4,973
United Kingdom: 4,973
AUTHENTICITY AMID AUTOMATION
After a visit to JRP Distribution – a 300-mile round trip for me – I’m back in front of the laptop and feeling a little jaded. There’s no time to feel sorry for myself, though, with an article to write for November’s edition and a need to put the finishing touches to the October issue before putting it to bed.
I could just make my life ‘easier’ by asking AI to write my viewpoint for me, save some time, so I could move to the next job – would that be a sensible use of my time or would it be a display of idleness? Would AI be able to replicate my tone, language and style so it comes across as true and sincere, or would you be able to spot a piece of work generated by a machine which was clinical but maybe lacked heart, creativity and realism?
AI is on my mind a lot these days – it creates dilemmas. From the question of whether I should use it and how much I should rely on it, consequently creating a fear that I’m losing my creative spark and squashing my love of writing, to whether it will end up replacing me in the future – what do you think about AI? Is it a good or bad thing? Is it an opportunity or a threat? Is it a clever use of efficiency or sign of laziness?
After US tech firms pledged tens of billions of pounds worth of investment into the UK, with Microsoft itself pledging £22 billion – to make the UK an AI superpower, and Keir Starmer announcing that the deal would create “highly-skilled” jobs, it’s clear which direction the country is heading in.
I ask these questions and bring the topic to your attention, as the subject of AI runs throughout this issue of PMF. Workshop and factor owners, Tim Benson and Sanjiv Shah respectively, tackle the topic and reveal if and how they use AI in their day-to-day operations – I urge you to pay particular attention to Tim’s interpretation (page 19).
Nick Edwards from Autoparts UK approached me recently, revealing how the motor factor utilises AI on a daily basis. I asked if he would be willing to share his experiences with PMF readers – turn to page 23 to read his take on the subject – perhaps you’re doing the same or similar?
Dee Blick, meanwhile, a celebrated marketer and author, tells a different story. Her new book –You’re the Best! – focuses on effective branding, and in this issue of PMF, she gives her opinion on whether using AI to achieve branding goals is the best way to go.
She said: “With AI we’re now seeing the cult of ‘cut and paste’, with some motor factors sacrificing their authentic voice for what they find on AI. It’s easier to extract text than it is to spend time building an authentic online presence, for example, but this sloppiness shows – how can a potential customer or introducer? form a great impression about you and your business if what you’re sharing is the same as a competitor, because you’ve both leaned on AI shortcuts?
“With so much competition, you cannot rely solely on the law of attraction. My book takes the reader on a journey, breaking down the simple steps they can take to become a person of influence, with a business worth looking at.”
I encourage you to flick to page 28 to find out more and, as always, I welcome your thoughts on the article – every article, in fact – via email. You can reach me at pmf@hamerville.co.uk
With MOT season underway, LKQ Euro Car Parts has highlighted suspension, followed by tyres and brakes, as key areas to look out for.
THOUSANDS OF INDUSTRY PROFESSIONALS ATTEND FINAL TECHFEST 2025
GSF Car Parts concluded its final TechFest of 2025 with a turnout of over 5,000 industry professionals, as well as 80 suppliers and special guests, at Wembley.
Visitors experienced exclusive on-thenight deals, networked with industry leaders and engaged with the TechTalks programme. Food and drinks, a £50 business voucher, and thousands of pounds’ worth of competition prizes and giveaways were all included in the evening.
Kaden Camilleri from Highview Garage in North Finchley, said: “TechFest has just been the best! Honestly, it’s really worth it to come here. There’s just everything, for business owners, for mechanics and anyone
who works on cars. TechFest is the place to go.”
Santhirasegaram Uthayashankar, from High Autos in Willesden, said: “The atmosphere is cracking! There’s a lot of suppliers here today and it’s really nice to meet them in person – it puts a face behind all the parts that we buy and supply. GSF is definitely doing a great job supporting both their customers and suppliers.”
GSF CEO, Steve Horne, added: “TechFest is bridging the gap between garages and suppliers, helping both grow their impact. Every detail is designed for the hardworking, independent garages we serve. Planning for TechFest 2026 is already underway. Watch this space!”
■ Two new branches have opened in Swindon and Leigh – taking the number of stores opened in 2025 to nine and 205 overall.
The branch in Leigh, located on Leigh Business Park, will support the established branch in Bolton, which opened in June 2025 and has been important in building awareness in Greater Manchester. It becomes the third satellite branch to open since GSF introduced the new format earlier this year. It will operate five new vans, with a total of eight full-time staff.
Meanwhile, Swindon South is set to boost coverage across the city. Initially, five vans will operate from the site located on the Rushy Platt Industrial Estate, with 11 full-time staff.
NEW
LEADERSHIP STRUCTURE AT LKQ EURO CAR PARTS
LKQ Euro Car Parts has introduced a new leadership structure designed to bring “more senior, specialist focus” to every region of the UK.
The business has moved from two divisional directors to four dedicated sales directors and four dedicated operations directors.
According to the national distributor, each will be responsible for a specific region, focused on customer growth, account management and sales.
The move is designed to build on LKQ Euro Car Parts’ long-standing regional model – putting senior personnel “closer to the front line”.
LKQ UK and Ireland CEO, Kevan Wooden (pictured below), said: “We’ve always valued strong regional leadership. This change ensures each region has senior, dedicated focus on both sales and operations, with the strategy, support and expertise to deliver even better results for our customers.
“By bringing our senior leaders closer to our regions, we can respond faster, tailor our approach to local market needs and keep raising the bar in service and operational excellence.”
NEWS
SCHAEFFLER CONTINUES TO CHAMPION AUTOMOTIVE CAREERS AT APPRENTICE LEVEL
Alliance Automotive Group UK and Ireland will be the headline sponsor of the annual IAAF Conference and Awards Dinner 2025.
Alongside Alliance Automotive Logistics and NAPA Auto Parts UK and Ireland, AAG will spearhead the end-ofyear celebration, which takes place at Stadium MK, Milton Keynes, on Thursday 4 December.
AAG Group Marketing Manager, Adam McNaney,said: “We are honoured to be returning as headline sponsors of the IAAF 2025 Conference and Awards Dinner, an event that brings together the best of the automotive aftermarket industry.
“Being able to showcase the service offering we have through our core business units demonstrates our commitment to supporting the independent sector, enhancing service standards, and delivering value across the entire supply chain. We look forward to celebrating the successes of the industry and contributing to its future growth.”
IAAF Chief Executive, Mark Field, added: “I’m delighted to continue our longstanding partnership with AAG at the upcoming IAAF Annual Conference and Awards Dinner. The IAAF dinner is a must-attend event for anyone in the automotive aftermarket and the conference continues to raise the level of debate in our sector, with a view to challenging outdated perceptions and raising standards.
“In addition to our active events programme, the support we receive from AAG is instrumental in our lobbying activities and membership growth with independent garages.”
Schaeffler’s team has visited Hillclimb Garage in the latest stop on its Wrenches & Wisdom campaign trail.
The Schaeffler team recently spent the afternoon at the workshop in High Wycombe, where it filmed a new video for its campaign, which puts the spotlight on apprenticeships, career possibilities and training opportunities in the trade.
This latest episode follows the Hillclimb
Garage staff as they learn more about the industry and take part in some detailed training. Schaeffler also provided front-ofhouse training, to ensure the team were confident in the information they were giving to their customers.
The new episode can be viewed on Schaeffler’s REPXPERT UK social media channels and on REPXPERT itself: WWW.RDR.LINK/FAU001
MOTUL TO SUPPLY TRANSMISSION LUBRICANTS TO MCLAREN F1 TEAM
Motul will become an official supplier to the McLaren Formula 1 team from the 2026 season.
A specialist in the formulation, production and distribution of highperformance lubricants, Motul will provide transmission lubricants to the Woking-based outfit.
In a joint statement, it was reported that Motul and McLaren are “united by a pursuit of excellence and a proud heritage in their respective fields”.
Motul Chief Brand and
Communications Officer, Andreea Culcea, said: “This partnership with McLaren marks Motul’s return to Formula 1, a discipline where we have written some of the most exhilarating moments of our history.
“This is a great opportunity to combine both of our expertise in the pursuit of performance and innovation. We are particularly proud that our fluids contribute to the outstanding performance of one of the most prestigious racing teams in the world.”
THREE-DAY CHARITY BIKE RIDE SEES
HELLA UK DIRECTOR TACKLE 180 MILES
HELLA IAM Sales Director, Ian Boyle, has raised more than £3,000 for Katharine House Hospice after completing a threeday cycle from London to Paris.
Covering between 60 and 75 miles each day, Ian’s ride generated funds for the hospice in HELLA UK’s hometown of Banbury, Oxfordshire. It offers holistic care, addressing the physical, emotional, social and spiritual needs of its patients.
Although an experienced cyclist, this particular ride was Ian’s first attempt at tackling long distances over consecutive days, admitting the ride was “well outside my comfort zone”.
HELLA has a long-standing connection to Banbury and is proud to support the hospice once again.
To donate to Ian’s cause, visit WWW.RDR.LINK/FAU002
BEN CALLS ON AUTOMOTIVE FAMILY TO JOIN THE FESTIVE FUN AND SPREAD CHRISTMAS CHEER
Ben is inviting the automotive family to get ready and spread festive cheer by signing up to Christmas Jumper Day and sending Ben Christmas cards, which raise funds in support of those struggling.
Christmas Jumper Day takes place on Friday 12 December, and Ben is encouraging members of the trade to wear their most dazzling – or delightfully dreadful! – festive jumper, round up colleagues and collect a £3 donation per person.
Meanwhile, continuing a tradition spanning more than 35 years, Ben is selling its unique, motor-themed Christmas cards – some of which are designed by renowned motoring artist, Richard Wheatland. There is a new design for 2025 to appeal to avid Wheatland collectors and new buyers alike. In addition, Ben’s shop is selling e-cards and Christmas essentials like wrapping
paper and tags.
To get involved in Christmas Jumper Day, click WWW.RDR.LINK/FAU003. To buy Ben’s Christmas cards and wrapping essentials, click WWW.RDR.LINK/FAU004
COMLINE GROUP ANNOUNCES LATEST FUNDRAISING INITIATIVES
Comline Group has revealed its latest fundraising events and community initiatives, which include volunteering at foodbanks, hosting coffee mornings and cooking up delights for Ben’s Big Breakfast.
In September, volunteers jumped into the heart of the community by assisting Bedford Foodbank with stocktakes, preparing food parcels and collecting customers’ donated items in two supermarket stores. Parcels will be delivered every day in the lead up to Christmas and go to a family in need.
Comline Group’s Bedford headquarters came alive with the aroma of fresh coffee and home-baked treats, as colleagues gathered for its annual Macmillan coffee morning. Cakes, biscuits, games and, of course, coffee were bought –with every penny going to the cancer support group.
Meanwhile, the global parts provider will join the sector in hosting Ben’s Big Breakfast on 8 October – with every serving and donation going to help Ben and aiding its mission in offering professional services and supporting industry colleagues and their families through challenging moments.
Comline Group Vice President of Marketing and Communications, Jo Emmerson, said: “Comline Group is a family-run business, one that believes in and values community, compassion and responsibility. We are proud to support charities and causes that have the potential to positively impact people’s lives.
“It’s not just about raising money but giving our time, energy and dedication to make a difference. Whether it’s packing food parcels, selling coffee and cake or serving a breakfast for a good cause, these moments unite colleagues and communities.”
Movers & Shakers
PMF introduces this month’s movers and shakers, as they begin a new stage of their career.
MAHLE Aftermarket
MAHLE Aftermarket has welcomed industry expert Mike Smallbone (left) as a consultant to aid its work with motor factors and workshops alike. With a career spanning more than four decades, Mike brings “exceptional experience and a deep understanding” of the automotive aftermarket to this newly formed role.
After founding his own business, Aftermarket Business Solutions, Mike has promoted careers in the trade to colleges and supported the next generation of automotive talent. Now, he is partnering with MAHLE to help its customers “navigate ongoing changes and build future-ready businesses”.
Working independently but in
close alignment with MAHLE, Mike’s consultancy will cover customer service training for both factors and workshops. He will lead a business development workshop series, held
after hours in a relaxed, practical format. Finally, he will conduct factfinding visits, gathering real-world insights to help MAHLE better understand customer needs.
Mike said: “This is about working with the industry, not selling to it. I’ve always believed in having real conversations with real people on the ground – whether it’s a workshop technician or a parts advisor at a factor branch. My goal is to help MAHLE understand its customers better, deliver value in new ways, and, ultimately, help businesses grow.”
To connect with Mike on LinkedIn, www.rdr.link/FAU005
Schaeffler Vehicle Lifetime Solutuons Duckhams
Experienced aftermarket professional, Alan Bodfish, has joined Schaeffler as sales manager. He has worked for a number of businesses in the aftermarket, such as Delphi, Magneti Marelli and ZF, and has now joined Schaeffler to oversee the sales team.
Alongside managing an evolving single sales team, which covers the whole of the UK and Ireland, Alan will spend time on the road visiting customers, workshop owners and technicians to fully understand their requirements.
Schaeffler Sales and Marketing Director, Matthew Selby, said: “Alan has an impressive background and knowledge of the aftermarket, so is a valuable and welcome addition to the Schaeffler team, and we all look forward to working with him.
“He already knows and understands the Schaeffler portfolio, as well as a lot of our customers, from the various other roles he has had during his career, so we know that he’s going to hit the ground running!”
To connect with Alan on LinkedIn www.rdr.link/FAU006
Duckhams has named Chris Chaplin (top) and Lee Shipley (bottom) as Duckhams’ latest appointments.
Chris joins Duckhams as head of marketing, bringing with him over 15 years of experience in the trade – most recently at Tetrosyl Group. Before that, Chris led the marketing team at Alliance Automotive Group UK and Ireland for eight years, providing marketing support and driving brand awareness for over 400 member businesses in the group.
Lee has been appointed sales key account manager UK and Ireland. Lee joins Duckhams from GSF, where he led a field sales force of 45 staff across the UK and Ireland. He has also worked at Comma Oil, Euro Car Parts and Michelin in a range of technical and managerial roles.
Duckhams CEO, Mike Bewsey, said: “I am delighted to welcome Chris and Lee to our growing UK team. Both Chris and Lee have a strong track record of delivering commercial success in the UK automotive aftermarket.”
To connect with Chris on LinkedIn, www.rdr.link/FAU007
To connect with Lee on LinkedIn, www.rdr.link/FAU008
INTRODUCING THE TURBO GUY: AMBITION TO GROW DOMESTICALLY AND INTERNATIONALLY
PMF sits down with The Turbo Guy’s founder and managing director, Allan Mitchell, to learn about its past, present and future.
For readers who may not know The Turbo Guy, can you introduce the company and explain how it started?
A Q
The Turbo Guy was established to fill a gap in the market. Fifteen years ago, there was no company that was remanufacturing turbos in Scotland on any scale. While there were a couple of smaller scale repairers, nobody had invested in this concept.
With the foresight, backing and training from one of our parts distributors, we set up a workshop in Glasgow and started trading with three members of staff, basic machines and a firm belief that our vision was sound and there was strong demand for our products. In less than three years, we outgrew our first premises and moved into a larger factory unit in Glasgow in 2013.
Today, The Turbo Guy employs 45 staff and is one of the leading suppliers in the UK aftermarket, remanufacturing around 1,000 units per month. We supply turbos to motor factors and buying groups across the
country and are continually focused on broadening our product range.
A Q
What makes your approach to turbo remanufacturing different from others in the aftermarket?
With remanufacturing as the mainstay of our business, The Turbo Guy is a leader in its field. We operate a multi-stage, quality-focused process where each stage detects any imperfections for rectification, or else the unit is scrapped if it does not meet our exacting standards.
Our remanufacturing process involves a complete strip-down and thorough decontamination of the turbo, using stateof-the-art cleaning machinery. All external housings are meticulously examined and checked against OE specification and any non-conforming components are replaced. All internal components are automatically replaced. The turbo’s rotating assembly is
then balanced on equipment to OE specification and oil flow rates are also checked.
Once fully assembled, turbos are subjected to a detailed final inspection and are flow tested to ensure optimum performance. To ensure peace of mind, all remanufactured units are supplied with a 12-month warranty.
A Q
Why did you choose Turbocharger Service (TCS) as The Turbo Guy’s first acquisition and what does it bring to the wider business?
Our strategic acquisition of TCS in Huddersfield represents a major milestone for us. It will accelerate our growth ambitions and help take the business to the next level, in terms of product availability, technical expertise and customer service. The acquisition also enables us to offer faster response to motor factors and parts distributors across
the North of England – same-day delivery of our premium quality remanufactured turbos for cars and LCVs.
All seven members of the experienced TCS team are being retained, including TCS founder Ian Goodall, who we’ve known for many years and is now working alongside me to develop The Turbo Guy’s customer base in the UK.
What can factors and distributors in the North of England expect now that you’ve expanded south of the border?
Our expansion will enable the business to improve our delivery service to existing customers in the North of England, as well as the potential to open new customer accounts across the region, by offering same-day delivery on stocked turbos. Once our new facility in Elland is fully operational, the increased stockholding capacity will add value to the turbo aftermarket.
Same-day delivery and upcoming technical support services – how will these improve the experience for motor factors and their customers?
“Today, The Turbo Guy employs 45 staff and is one of the leading suppliers in the UK aftermarket, remanufacturing around 1,000 units per month. We supply turbos to motor factors and buying groups across the country and are continually focused on broadening our product range.”
A Q A Q A Q A Q
Feedback from customers that we’ve spoken to suggests that these additional benefits will be greatly welcomed. Having a friendly turbo expert at the end of the phone will bring significant reassurance to factors and garages alike, knowing that The Turbo Guy team is there to support them. Same-day
delivery is also a huge advantage to businesses, as they want to get their customers back on the road as soon as possible.
The Turbo Guy reported it is often first to market with new products – how does the company achieve that?
We are always looking to broaden our product range, as that is one of the key advantages that sets us apart from our competitors and are usually first to market with new products. Overall, Turbo Guy covers over 90% of the UK’s petrol and diesel car and LCV parc. We also carefully monitor trends in the vehicle market to determine demand, such as the growth in compact turbocharged petrol car engines and the expanding need for LCV diesel turbos due to van lifecycles being extended.
Finally, what’s your long-term vision for The Turbo Guy?
This year’s acquisition of TCS has enabled us to expand The Turbo Guy south of the border for the first time and has set the foundation for further growth over the next few years. We have also acquired a larger factory facility located in Elland, which will be fully operational in the next few months. This will provide us with significantly more capacity for production and stockholding. A brandnew telephone based technical support service for customers is also scheduled for launch before the end of this year.
The ambition for The Turbo Guy over the next two years is to become the primary distributor of premium quality remanufactured turbochargers in the UK. We are also actively exploring opportunities to enter international markets. It’s a very busy and exciting time for the business and the future looks very promising indeed – watch this space!
BEN’S ROAD TO 2030: RENEWED FOCUS AND SENIOR LEADERSHIP
Automotive charity, Ben, has a new senior leadership team in place – marking a new strategic direction too. During the summer, in a PMF exclusive, three members of the group, including the CEO, were interviewed to find out what these changes mean.
When Rachel Clift stepped into the role of CEO at Ben in 2024, she inherited an organisation that was in the middle of a profound change and transformation. The automotive industry charity, which for over 120 years has supported people across the sector in times of hardship, was in the process of taking a new strategic direction – and Rachel, in her first chief executive role, was tasked with steering Ben into its next chapter.
“It feels like it’s been longer than a year,” Rachel admitted to PMF with a smile. “The pace of change has been incredible. But even with the challenges, it’s been hugely rewarding. We’ve been laying the foundations for the future, and I feel proud of what we’ve achieved so far.”
Rachel’s journey to the top job at Ben wasn’t typical. A physiotherapist by training, she began her career in health and wellbeing roles across both the public and private sector before joining Ben in 2018 as a health and wellbeing director.
She continued: “I’d worked in partnership with charities but hadn’t worked directly for a charity before, but I was keen to bring my experience into the sector where the mission is aways to make a difference. And once you’ve worked in a
charity like Ben, I’m not sure you could imagine doing anything else.”
Rachel takes a people-first approach to leadership, one that has been built and nurtured in her previous roles: “As a health professional, I’m trained to listen, to understand the whole person and to build relationships. Those same principles guide how I lead today.”
BECOMING A HEALTH AND WELLBEING CHARITY
One of the main reasons for PMF making the trip to Oxfordshire, meeting in a cosy room at the MINI Plant and conducting round-robin interviews with Rachel and two other members of her team, was to quiz members of the charity’s new senior leaders. Wholesale changes have been made – both in terms of management structure and behind the scenes.
Arguably, the biggest shift during Rachel’s tenure so far has been Ben’s decision to sell its care homes and retirement village – a move that realised around £40 million that now allows Ben to “focus solely on the health and wellbeing
of the sector”. The rationale was clear: while demand for care services had declined, the need for physical and mental health support, financial assistance and wellbeing services for those working in the automotive industry had surged.
Rachel explained: “The golden thread running through Ben has always been benevolence, but the challenges our community faces have changed. Today, the need is around health and wellbeing, so that’s where we must focus our energy and resources.”
That decision, she admitted, wasn’t easy. With the transfer of care services, Ben’s workforce shrank from 450 people to just 62 – with the majority being frontline support services colleagues remaining in post under new management. But for Rachel, the transition represents a more dedicated focus.
“We’re now a more concentrated organisation. That allows us to innovate, to modernise, and to meet people – whether in-person or remotely – while still keeping human connection at the heart of what we do.”
(L-R): CVW’s Freya Coleman, Ben’s Matt Wigginton, Rachel Clift, Ellen Plumer and PMF’s Tom Henman
CHALLENGES AHEAD FOR THE AUTOMOTIVE WORKFORCE
Ben’s annual surveys paint a stark picture: 99% of respondents report some form of health or wellbeing issue. These range from sleeplessness to severe mental health crises. Rachel believes the industry’s future challenges run parallel to a constantly changing and uncertain landscape in the industry.
She continued: “The automotive sector is changing rapidly. Automation, new working patterns and skills shortages are reshaping the workforce. Each subsector has its own pressures. Our role is to adapt, to understand those nuances, and to provide support that’s relevant whether you’re in a small garage, a motor factor or a global manufacturer.”
A TEAM BUILT FOR THE FUTURE
Rachel isn’t taking on this challenge alone. As mentioned, she leads a new senior leadership team – two members of which joined PMF at MINI – assembled and designed to align Ben’s operations with its new direction.
Director of Finance, Governance and Impact, Martin Smith, brings over two decades of charity finance experience, crucial as Ben seeks to invest wisely and generate sustainable returns.
Director of Growth and Development, Matt Wigginton, is a familiar face having been with Ben since 2015. His focus now is on deepening industry partnerships and doubling income over the next five years.
Head of Awareness and Experience, Ellen Plumer, has spent a decade with Ben and is charged with raising awareness across the diverse automotive landscape while ensuring every interaction with the charity delivers a positive, consistent experience.
Head of HR, Sarah D’Addio, completes the team, leading on colleague experience as Ben embraces life as a fully remote organisation.
“I feel incredibly fortunate to have this team,” Rachel said. “Each of them brings expertise and passion.”
BUILDING PARTNERSHIPS –NOT JUST RAISING MONEY
And Matt Wigginton was one of the fortunate ones to face PMF: “Around 90% of our income comes from employers, which is the opposite of most charities,” Matt claimed. “That means partnerships are everything. It’s not about asking for money – it’s about building relationships, listening
to the sector and showing the impact support can have.”
Matt recalled how Ben’s relationships have broadened since he first joined: “When I started, we went straight to the biggest, shiniest businesses we could find. Over time, over the last 10 years, we realised that every part of the industry matters – and that not all value is financial. Sometimes the best thing a partner can do is open doors, help us to connect with industry people, share insights or just advocate for us.”
Matt conceded that fundraising in today’s climate is tough, but he believes Ben stands out because it is deeply rooted in the automotive community.
He continued: “We don’t just ask for donations; we invite people to be part of something. Whether it’s trekking across the Sahara, running a marathon or joining us at
Ben Ball, our supporters see the difference they’re making – and that creates loyalty.”
Looking ahead, he sees untapped potential in the aftermarket –acknowledging that Ben can do more: “There’s a lot of work for us to do in the garage space. These businesses might not have the resources of big corporates, but collectively their impact could be huge. The key is to make it simple, accessible and worthwhile for them to get involved.”
MAKE EVERY CONVERSATION MEANINGFUL
Awareness is a perennial challenge for all charities, but for Ellen, who has been with Ben for 10 years, it’s a challenge she embraces.
“When I started, Ben was the industry’s best-kept secret,” she said. “Today, we want everyone in automotive to know we’re here to help. The message is simple: we’re here for you.”
Ellen’s new role expands her focus to “awareness and experience” – ensuring that every interaction with Ben is consistent, supportive and trustworthy.
She continued: “What’s important to me is that if you come to us for support, you have a positive journey from start to finish. And if you come to us as a donor, you can see the difference your support makes. Every touchpoint should feel meaningful.”
The diversity of the automotive sector makes that task multifaceted, she acknowledged: “A bodyshop doesn’t see itself the same way as an independent garage, and a motor factor has completely different challenges to a franchised dealer. That’s why data is so important; it allows us to segment, to target and to make sure the
right messages reach the right people.”
But Ellen is equally clear that simplicity matters: “At the core, the message never changes: Ben is here to support individuals. That’s what cuts through. And the most powerful way that message spreads isn’t from us – it’s from peers in the industry. If your mate says: ‘I got help from Ben,’ that’s way more powerful than me standing on a stage.”
Ellen’s also passionate about balancing the seriousness of Ben’s work with its personality: “We’re not afraid to have fun with the sector. Whether it’s a hard-hitting statistic on a poster or a light-hearted fundraising challenge, people want to engage with people. Showing our human side builds trust – and trust is everything.”
MEASURING SUCCESS
Success for Ben isn’t measured only in pounds raised, but in lives changed. The charity tracks a mix of outcomes – from wellbeing to clinical measures – monitoring progress, improvements in physical and mental health, and overall quality of life. More than 90% of people supported by Ben report significant positive change. Reverting back to Rachel, she believes the next step is connecting these outcomes to employer benefits: reduced absence, improved productivity, and stronger retention.
She said: “We already know the difference we make to individuals, but we also need to show employers the value in supporting their people because healthy,
happy employees mean healthier, stronger businesses.”
MODERNISING WHILE STAYING HUMAN
Technology will play a role in Ben’s future, but Rachel is cautious and believes human contact “will be central to what we do”.
She added: “We’re a people-focused charity. That said, there are opportunities to use technology to enhance our services, particularly for information and signposting. It’s about being progressive without losing that human connection.”
Ellen agreed: “We’ve introduced a 24/7 helpline access through partners, like Spectrum Health, and our SilverCloud platform offers digital therapy programmes
people can use anytime. We also offer tips and advice on our website. But all of those are enhancements – they don’t replace the human support that people value from Ben.”
FINAL THOUGHT
As Ben embarks on this new era, Rachel has one clear message for the automotive community: “Ben is modernising. We’re here for everyone in the automotive family, and our future depends on building a stronger, more connected community. With your support, we can make sure no-one in this industry has to face life’s toughest challenges alone.”
For more information about Ben, www.rdr.link/FAU010
HOW IS ARTIFICIAL INTELLIGENCE BEING USED IN THE TRADE?
*
AI. Just three letters, but they stir up more noise than a Friday rush at the MOT bay. And while most folks hear “AI” and immediately think of ChatGPT churning out sci-fi film scripts or writing school essays, what’s actually happening in the real world –in places like Oldfields Garage – is a lot more practical, and, frankly, a bit more exciting.
Let’s get this clear: AI isn’t just something for Silicon Valley or suits in offices. It’s already a spanner in our toolbox – one we’re using daily. At Oldfields, it’s now just part of the rhythm. We use AI at the front desk to help translate complex technical issues into plain English for customers. Anyone who’s had to explain why a DPF regeneration failed to someone who just wanted their “engine light off” will understand the value in that. We’re using it to draft up clearer, friendlier job descriptions and comms, which frees up time and keeps the customer journey smooth and transparent.
Behind the scenes, I’m using AI to build processes, analyse data and even to help design internal systems. It’s not replacing thinking – it’s enhancing it. It’s helping us ask better questions, not just get faster answers. The more we use it, the more we realise it’s not about big flashy breakthroughs – it’s about lots of small, daily wins that add up.
Even in the workshop, we’re dipping our toes into AI-driven diagnostics planning. It’s early days, but the idea of predicting what’s likely to be needed or streamlining diagnostic logic before the spanner even touches the car? That’s where things are heading. Slowly, but surely.
As for the factor interaction – we might not know the full ins and outs of what AI they’re using, but let’s be honest, how do they know what we’re likely to order before we do? How are delivery times so bang-on now? AI’s clearly playing a role in stock profiling, predictive logistics, and even suggestions in ordering portals. And the thing is – that’s a good thing. As garages, we rely on speed, precision and availability. If AI can get the right part here quicker, we’re all winning. Opportunity or threat? It’s both. Like any tool, it depends who’s wielding it. Used well and sanity checked, it’s a lever for better service, smarter thinking and tighter operations. At Oldfields, we’re not scared of it – we’re already working with it. Because like any good tech, it should work for you, not the other way around.
At Car Spares Factors (CSF), our mission has always been simple: deliver the right part, at the right time, with the right support. While AI hasn’t yet become a direct part of our day-to-day operations, we’re watching its evolution in the aftermarket closely – and we see exciting opportunities ahead.
AI is already making waves in areas, like predictive stock forecasting, smarter cataloguing and more intuitive ordering platforms. For factors, these tools promise faster, more accurate service; for workshops, they mean less downtime and fewer delays waiting for the right part. Although we’re not actively deploying AI tools today, we’re exploring how they could help us strengthen our partnerships with workshops and streamline the entire supply process.
That said, one thing we’re certain about is that AI will never replace what makes our business work: people. The expertise of our team, the relationships we’ve built with our customers and our ability to quickly adapt and find solutions are things that technology simply can’t replicate. We don’t see AI as a threat to those strengths – but as a way to amplify them.
Looking ahead, we believe AI will play a valuable supporting role. Imagine a system that can help predict seasonal demand spikes, automatically recommend alternatives when stock is low or help technicians quickly identify compatible parts from a smartphone photo. These are the kinds of developments that could make daily operations smoother for everyone in the supply chain.
We’re taking a measured, customer-first approach to these innovations. Rather than chasing the latest trend, our priority is ensuring that any technology we adopt delivers real, measurable benefits for our team – and for the workshops, fleet managers and mobile mechanics we serve. When the right solution comes along, we’ll be ready to integrate it in a way that complements our existing strengths.
The aftermarket has always been an industry built on relationships, reliability, efficiency and dependable service – AI won’t change that. It can help us work smarter, deliver faster and continue to meet the needs of our customers in an evolving marketplace. At CSF, we see that as an opportunity worth embracing when the time is right
TIM BENSON OLDFIELDS GARAGE OWNER
SANJIV SHAH CAR SPARES FACTORS OWNER
HARNEK BHOGAL: LEADING THE NEXT GENERATION AT AUTOELECTRO
At just 25, Harnek Bhogal is thriving in a senior leadership role at Autoelectro. Marking two years in, he represents the third generation of leadership in a company that has successfully championed remanufacturing for almost 40 years – and he is making his mark his way while being respectful of the heritage.
Harnek began: “I’ve known this business my whole life. I grew up listening and learning – from my dad, Paul, and uncles, Nicky and Tony –grabbing any opportunity I could to come to the office and embrace what they and the staff do daily. On weekends, after school and during school holidays, I would spend a lot of time here, being inspired by the people around me and the work they do. I remember travelling to visit customers with my dad during the school holidays!”
Though his academic background is steeped in economics, his passion was always Autoelectro. When the time came to decide which career path to take, it was not an easy choice, but ultimately, he followed the route that filled him with the most joy.
He continued: “After finishing a stint at Nissan in 2021, I weighed up my options. I
had offers to stay at Nissan or move to London, but there was only one place I truly wanted to be – and that’s the office I’m sitting in right now. It wasn’t a given either; I had to show that I could offer something tangible.”
Initially, Harnek took on a multifaceted role, supporting sales, marketing and product management. His enthusiasm, product knowledge and ability to connect with colleagues and customers quickly became evident. That commitment led to him being offered a senior role that placed him at the forefront of shaping company strategy and building customer relationships.
“IT DOESN’T FEEL LIKE WORK” Harnek isn’t naïve; he knows he still has much to learn, but he has treasured every second of his journey so far. His
confidence comes from a lifetime immersed in the business, absorbing decades of expertise from mentors and colleagues.
He said: “There are people here who’ve been at Autoelectro longer than I’ve been alive! Their knowledge and passion are infectious – I get to absorb those skills and share them with our customers.
“Talking to customers about our products, our service and our people is not work – I could talk to anyone about Autoelectro, remanufacturing and rotating electrics all day! It is my passion, and I hope that comes across during meetings, training or events.”
Alongside John Cosgrove, Autoelectro’s business development manager, Harnek acts as a conduit between the company’s engineering expertise and the needs of both motor factors and independent workshops. Those conversations vary daily – but that unpredictability is something he thrives on.
Harnek said: “Every conversation is different; people want answers, they want trust, they want to know that if something goes wrong, we’ll be there. That’s where we shine at Autoelectro. We have the ability, knowledge and equipment to support any rotating electrics enquiry.”
Since stepping into his senior role, Harnek has placed customer relationships at the heart of his work. He has introduced new ways of engaging directly with motor factors and workshops.
Conducting many in-person customer visits, his goal is to make the business as approachable and responsive as possible. That focus on accessibility has helped Autoelectro reinforce its position as a rotating electrics specialist.
MARKET CHANGING
Starter motors and alternators today are far removed from the simpler parts of the past. They are advanced, ECU-controlled components integrated with stop/start systems and regenerative 48V mild hybrid (MHEV) technologies. Yet, Autoelectro continues to receive enquiries and orders for components from the sixties, seventies and eighties through to the most modern applications.
Harnek believes the MHEV era will continue “for at least another 10 years”, and he is confident Autoelectro will play a leading role in remanufacturing those components: “The hybrid range is one that will be developed strongly over the next few years,” he explained.
With four decades of engineering expertise, Autoelectro wants to shape it. A
combination of OE-quality components, smart core sourcing, careful management of product proliferation and sustained investment in people means the business is well placed.
Harnek himself has been closely involved in developing Autoelectro’s hybrid strategy, identifying product gaps and working with the engineering team to expand coverage. His ability to connect market insight with technical capability has ensured that the business is preparing for what the future holds.
HUMILITY AND HERITAGE
Despite bringing new energy and creativity, Harnek remains grounded in the company’s values. Autoelectro was founded by his grandfather, Santokh, in 1986, and that heritage shapes his approach to leadership.
Harnek said: “I represent the family that owns Autoelectro and the people making everything happen. I’m just one piece of a bigger team. I was – and still am –determined to earn their respect. I have a
responsibility to do right by the business and the people in it.
“The family name is well respected in the trade, and I will protect the reputation and legacy that has been built. Ultimately, while I want to forge my own path, I also want to ensure that everything I do honours the values, reputation and hard work that my family have achieved.”
LOOKING AHEAD
Harnek refuses to look too far into the future. The market is constantly evolving, but one constant remains: the desire to give Autoelectro’s customers the best service and products.
Equally important is the sustainability of remanufacturing. By extending the life of components, reducing waste and conserving valuable resources, Autoelectro is helping the industry transition to a more environmentally responsible future.
Harnek believes this long-standing commitment to remanufacturing supports both the circular economy and that Autoelectro’s core pillars – range, stock availability, product quality and technical support – will continue to deliver value for decades to come.
He concluded: “I love meeting customers; I like to listen to their insights, answering questions and providing solutions. It’s rewarding to see their confidence in our products and their business grow as a result.
“I may be biased, but I truly believe I have one of the best jobs in the world.”
AUTOSUPPLIES GROUP MD: MODERN MOTOR FACTORS WILL CONTINUE TO THRIVE IN EVOLVING LANDSCAPE
Autosupplies Group Managing
Director, David Clarke, gets on his soapbox to reveal some of the biggest changes in the sector over the last few years and, in his view, what needs to be done to overcome them.
The UK aftermarket has always been an industry shaped by change, but the past few years have seen particularly stark shifts in customer behaviour, supply chains and workforce dynamics. For a motor factor like Autosupplies Group, the market looks very different now than it did before the pandemic.
One of the most significant changes has been the rise of price sensitivity. Pre-Covid, customer priorities tended to follow a clear hierarchy: availability, quality, delivery and then price. Today, price has overtaken all other considerations, with many workshops and garages shopping around more aggressively than ever before. This relentless focus on cost is steadily eroding margins and placing increasing strain on factors who still need to invest in people, stock and service infrastructure.
TAKING RESPONSIBILITY
The workforce challenge is equally pressing. The sector faces a shortage of experienced staff, compounded by fewer young people entering the trade. Whereas once many school leavers aspired to be mechanics, the trend has shifted towards alternative careers, such as IT or even digital content creators!
As a result, we – motor factors – must take responsibility for upskilling staff through in-house training, often bringing in
people from outside the industry and equipping them with the specialist knowledge and training required. At the same time, the aftermarket must find new ways of attracting and inspiring the next generation if it is to secure its future talent pipeline – much like the efforts of the Independent Automotive Aftermarket Federation and Automechanika Birmingham’s Motorvate.
WHAT’S CHANGING?
Supply chain issues have also become more complex. Out-of-stocks are not uncommon, and motor factors increasingly require multiple back-up suppliers – sometimes as many as three or four – to maintain service levels. Alongside this, customers expect access to both budget and premium brands, creating further cashflow pressures as businesses tie up more capital in stock to meet these varied demands.
Customer expectations have also shifted dramatically. The Amazon model of rapid delivery at competitive prices has influenced behaviour across all sectors, and the aftermarket is no exception. While price and speed are important, workshops also need the reassurance that they are receiving the right part, first time. This is where us motor factors continue to add extra value – expertise, accuracy and aftercare, all things here at Autosupplies
“Today, price has overtaken all other considerations, with many workshops and garages shopping around more aggressively than ever before.”
Group we pride ourselves on. The challenge lies in meeting heightened expectations while preserving service quality and operational sustainability.
There has also been much discussion in the market around the rise of EVs. While EVs undoubtedly represent a major longterm shift, the immediate demand for EVrelated parts remains limited. In many regions, the hype still far outweighs the current reality. For now, the aftermarket must remain focused on servicing the millions of non-EV vehicles that dominate the UK vehicle parc. Businesses that lose sight of this risk undermining their short-tomedium-term viability.
IN CONCLUSION
The role of the motor factor has evolved significantly since I entered the trade. What were once relatively traditional operations are now modern, customer-focused businesses, carrying greater stock, providing more frequent deliveries and delivering service levels far beyond those expected in the past.
As the trade continues to evolve, so too must its business owners – navigating daily challenges while ensuring the core principles of service, reliability and expertise remain at the forefront. By adapting to change, investing in people and staying grounded in customer needs, the modern motor factor can continue to thrive in an increasingly demanding landscape.
AUTOPARTS EMBRACING AI TO ‘SIMPLIFY ITS DAY’
Autoparts believes speed, accuracy and customer service are the defining factors that separate a good motor factor from a great one. The distributor has embraced AI, not as a buzzword but as a practical tool to simplify its day. Nick Edwards explains.
The first major area where we’ve harnessed AI is in how we access and interpret our business data. Like many factors, we generate a significant volume of information every day across sales, deliveries and customer management. Traditionally, finding specific insights meant running the same reports or using costly analysis software.
Our AI chatbot changes this dynamic completely. Staff can now interact with our sales, delivery and CRM data in plain language. Whether it’s pulling up live sales figures, tracking the status of a delivery, comparing product group sales or reviewing account details for a key customer. The AI provides instant responses, based on the data. This means our team spends less time digging through multiple systems.
CONVERSATIONAL AI FOR CUSTOMER CALLS
One of the biggest challenges in our trade is ensuring customers can reach us quickly – even outside of standard opening hours. What began as a test case has now developed into our AI-powered conversational assistant, which answers telephone calls whenever our team cannot.
This system doesn’t just take messages; it engages with customers in real time. It can handle general business queries, capture vehicle registration numbers, check in-house stock and pricing, and even extend its reach into supplier warehouses. If a part isn’t available in our own store, the AI can provide estimated delivery times from our suppliers.
The result is that workshops and trade customers never hit a dead end; they always get timely, relevant information that helps them keep their own work flowing. For us, it means peace of mind knowing our customers are supported 24/7, without
adding additional staffing costs.
We call the AI ‘Harv’, after Harvey who established the business. Looking ahead, Harv could be extended to recognise telephone numbers, allowing it to greet callers by name and provide accountspecific pricing.
RECOGNISING THE FAULTS
While the benefits of AI are clear for us, it’s not without its faults. These systems need monitoring and regular fine tuning to ensure they perform correctly. A useful reminder of this came when our AI telephone answering service began quoting the price of a single brake disc as if it were for a pair. Naturally, one weekend a number of retail customers quickly took advantage of what seemed like a bargain price!
Although the issue was identified and rectified swiftly, it demonstrated the need
for oversight. AI can streamline processes and improve service, but it cannot be left entirely unchecked. Regular monitoring and adjustment remain essential to prevent small errors from becoming costly mistakes. We also experimented with how Harv introduced himself. When the AI declared itself as such, some callers were hesitant; when it didn’t, customers spoke more naturally, but Harv often struggled with sarcasm. Choosing the right voice was equally important. We settled on a local Welsh accent, which felt more authentic than a generic friendly American!
LOOKING AHEAD
AI will never replace the relationships and expertise that are the hallmark of the motor factor trade. What it can do – and is already doing at Autoparts – is streamline operations and enhance customer interactions. By integrating AI into our business, we’re not trying to reinvent the wheel; we’re making sure it turns more smoothly.
Our next step is to integrate the two AI systems, allowing a sales representative to telephone the assistant while driving to a customer. During the journey, the AI will generate and read out a customer snapshot, ensuring the rep is fully briefed before arriving on site.
As the industry continues to evolve, those who embrace technology will be best placed to adapt and become more efficient. At Autoparts, AI has already proven to be a fantastic tool, not just for us, but for the customers who rely on us every day.
WHAT IMPACT WILL BILSTEIN GROUP’S LATEST COMPETENCE CENTRE HAVE?
In September, the bilstein group opened its second competence centre in Germany. The first was designed for the clutch technology product group in Durmersheim in 2017 – now the turbo competence centre in Frechen, near Cologne, has been put into operation.
Production and remanufacturing are being reorganised and expanded, with Andreas Solibieda, long-standing managing director of the turbocharger specialist, Motair – which was acquired by the bilstein group in 2021 – taking over the management of the new facility.
Within the bilstein group, there are 10 category procurement teams (CPTs). These are independent units that are responsible for product management, the sample testing process and procurement in defined product ranges.
Initially, a new CPT will focus on turbochargers and related add-on parts. The conversion of all articles to the febi product brand has been completed.
To mark the opening of the new competence centre, PMF put some questions to a bilstein group spokesperson:
What benefits will customers see from the new turbo competence centre in terms of product availability and support?
A Q
The competence centre is largely focused on testing, repair and conversion. There are 25 specialised employees with comprehensive expertise, who receive regular training from OEMs and follow strict testing processes. Defective turbochargers are diagnosed quickly, accurately and in accordance with DIN EN ISO 9001:2000. The turbochargers are then professionally dismantled and tested using modern technology.
In addition to repairing turbochargers for the spare parts business, these employees also manufacture special turbochargers in small series according to customer requirements. These special
turbochargers are used, for example, in industrial engines, marine engines and in the motorsport and tuning sector.
This allows us to stay up-to-date with the latest turbocharger technology in our range and ensures when a customer is purchasing an OE turbocharger from us –either new or remanufactured – they can be assured it is of the highest quality.
Q
Do you plan to set up more competence centres for other product groups in the future? For now, it’s just the clutch competence centre and turbocharger competence centre; however, the rest of our product ranges are supported by our bilstein group engineering site, CPTs and external independent testing facilities. This means we can always assure customers that if a part is not OE, it is supplied in OE-matching quality.
How will Motair’s experience help to shape and grow the febi turbocharger and TURBO ProKit ranges?
A Q A
We will strategically expand our offering in this area. To this end, we will be adding further generic product groups to our range in the medium term. Our specialised teams have always been proactive in driving change. And this is also how we are approaching things in the turbo systems and emissions division. It is clear that we still have a lot of work to do to expand the product range specifically for turbocharger systems and exhaust gas aftertreatment.
“The competence centre is largely focused on testing, repair and conversion. There are 25 specialised employees with comprehensive expertise, who receive regular training from OEMs and follow strict testing processes.
Defective turbochargers are diagnosed quickly, accurately and in accordance with DIN EN ISO 9001:2000. The turbochargers are then professionally dismantled and tested using modern technology.”
Which new product groups in turbo systems and emissions are you looking to add next?
In addition to the complete turbocharger kits, we’ve recently added a range of NOx sensors for car and LCV applications, with more coming in the future. This is in addition to our existing fuel and emissions products, which include AdBlue, AdBlue tank caps, AdBlue filters, AdBlue dosing modules.
A Q A Q
How will the turbo competence centre support sustainability through remanufacturing?
The competence centre will support our sustainability process as it is where a part of our reman programme is handled. On site, each unit undergoes a rigorous inspection and remanufacturing process. Wherever possible, components are reused to preserve resources and reduce waste.
We also have simplified core management with our ‘back-in-box’ process. A credit note is automatically generated as soon as we receive the old turbo in the original box. This provides a sustainable and economical solution, costeffective approach, and reduces material usage and environmental impact.
KALIMEX: TURBO CHARGE YOUR MARGINS!
There are good margins to be had from promoting products that get it right, first time, on time, every time. And if they come from a trade trusted global brand, even better, according to Kalimex Managing Director, Mike Schlup. In his words: “You can recommend them to your trade customers, knowing they will come back for more.”
Since launching JLM Lubricants products over a decade ago, demand from the has risen, with the turbo range especially in high demand, only edged from pole position by the range of DPF products and professional toolkits.
TAKING
DIRTY TURBOS IN THEIR STRIDE
There’s no doubting the tenacity of the diesel turbo. With good maintenance, they can last up to 200,000 miles; however, add a dose of neglect into the mix and it’ll be lucky to get half that number or less, before a turbo fails.
The cause of a turbo failing prematurely cannot be attributed solely to poor maintenance, such as dirty or old engine oil.
Oil contamination and clogging, excessive exhaust heat, general wear and tear with bearings and seals, naturally degrading over time, can cause turbo failure.
Worryingly, workshops are now reporting turbo failures due to the use of subpar aftermarket parts. The motorist who bought cheap online paid the price with a big bill when they eventually brought their vehicle into the workshop for a proper fix. In some cases, a replacement turbo.
The question is: can additives help maintain the turbo in a diesel engine and prolong its life? The answer is undoubtedly, yes. Our top sellers include JLM Engine Oil Flush. This cleans aged and dirty engine oil systems quickly and effectively, improving engine performance and reducing fuel
consumption. This also benefits the turbo in the long term.
Diesel Turbo Cleaner and Diesel Extreme Clean are also up there in terms of demand and efficacy. We believe Diesel Turbo Cleaner is one of the leading turbo cleaners on the market. It’s economical, simple to use and removes dirt and soot effectively. Diesel Extreme Clean is a powerful additive that quickly and effectively cleans, restores and maintains the turbo, the fuel system and the exhaust
system, including the DPF and related components.
Finally, the JLM Turbo Pre Lube, with its fully synthetic MoS2 formula, provides excellent lubrication for turbos during installation – preventing oil starvation. Here at Kalimex, we’re confident that these highmargin products would reap rewards if on your shelves. We invite you to talk to us about how we can work together to drive demand from your trade customers.
We’ve built our brand on the back of delivering a genuinely personal service to factors, combined with sharing our marketing know-how, so they can get sales – and fast!
LET’S TALK ABOUT FLUIDS
The JLM Diesel Intake Extreme Clean Toolkit Pro, which is for the professional technician only, is a solution for a dirty engine that can no longer breathe freely. It cleans the air intake, combustion chamber, intake valves, gas valve, injectors and variable turbo vanes of a dirty diesel engine. If you supply this piece of kit, we’re confident of repeat purchases of the accompanying two-step fluids.
Just over a year ago, JLM launched its ‘liquid tools’ campaign, aimed at the professional technician, with the underlying message to talk to your local stockist. Your
“Motor
factors are recognising that premium quality additives are an important part of the ‘repair over replace’ movement and ‘products over parts’. We regularly hear from workshops about motorists who have tried cheaper additives that did not resolve their vehicle issues. In some cases, repeated use of low-quality products has led to further problems and costly repairs. This underlines the importance of using premium products that have been tested, validated and developed specifically for professional use.”
relationship with technicians is built on trust and service, so when they read about a premium product range in a magazine, like PMM – the sister magazine to PMF – they expect their motor factor to stock it. And is this where we come in, with our regular ‘factor first’ campaigns. Top tier additives with an audit trail, laying bare their recognised testing credentials and with clear labelling of the active ingredients, are playing a vital role in the workshop. Of course, the nuts and bolts conversations start with you, the motor factor.
Motor factors are recognising that premium quality additives are an important part of the ‘repair over replace’ movement and ‘products over parts’. We regularly hear from workshops about motorists who have tried cheaper additives that did not resolve their vehicle issues. In some cases, repeated use of low-quality products has led to further problems and costly repairs. This underlines the importance of using premium products that have been tested, validated and developed specifically for professional use.
Professional technicians today are increasingly focused on the credentials and provenance of the products they use –where they come from, how they’ve been tested and what they actually deliver in the workshop. Price still matters, of course, but it’s no longer the sole deciding factor. Quality, trust and proven results carry greater weight, especially when it comes to keeping modern vehicles on the road.
That shift presents a clear opportunity for you. Stocking ranges that combine proven performance with strong workshop demand not only helps build trust with customers but also drives repeat business. Additives that are tested, clearly labelled and workshop-ready are now seen less as ‘extras’ and more as essential tools in professional repair and maintenance.
DEE BLICK: HOW TO BUILD YOUR BRAND
Regular readers of PMF will recognise the name Dee Blick. A marketer, author and columnist of the magazine itself, here she reveals the name and topics of her latest book – which might include some tips useful for your business and brand.
A Q
Dee, it’s your first marketing book in 10 years – what inspired you to write it?
I’ve been a marketer for 41 years, specialising in supporting small businesses, including hundreds of motor factors! I’ve masses of experience in marketing and branding on a shoestring budget. It was time to share my blueprint for success, given I am renowned for demystifying marketing and making it straightforward for the busy business owner. Branding is a subject that causes
AN EXTRACT FROM YOU’RE THE BEST!
“In a world where artificial intelligence is unrelenting, having a magnetic and authentic personal brand has never been more important. It helps you stand out for the right reasons: as an exceptional, talented and capable individual who people gravitate towards. A person they can admire, work with and recommend with ease.
“Building your personal brand and your business brand should happen simultaneously, in harmony. As a person moves from you and into your business, they should experience the same positive feelings. There should be no disconnect; instead, there should be one seamless flow. Commit to the dual cause; an authentic and magnetic personal brand plus an authentic and magnetic business brand, and you will bring many people into your circle. Customers, influencers, introducers, journalists, advocates and more. This has certainly been my story and that of the many clients I have worked with, from all sectors.
“Why are they making a beeline for you, then your business? You’ve demonstrated through many channels that you’re a credible and trustworthy pair of hands. People know they can count on you to deliver to the highest standards, consistently. Moreover, they don’t want to miss out by not connecting with you. You have intrigued them. Because of what a person has read about you or heard about you, they are drawn to you, confident you meet their needs. Don’t be surprised that some people are not only primed and prepared, but they’re also excited at the prospect of collaborating with you. With a few brush strokes, you’ve moved a prospect swiftly along the road to buying from you. Some will go on to become raving fans.”
confusion, with many people thinking it’s about having a logo and a website. These are undeniably important, but effective branding – personal and business – drives positive change and, crucially, sales through many channels. My book – You’re the Best! – takes the reader on a step-bystep journey, showing them how to harness the power of their personal brand and business brand. No theory, fluff or filler!
What will readers find in your book?
In the first part of the book, I share my story and how I’ve built my brand from an ordinary start. I then show readers why authenticity is the ace up their sleeve, how they can overcome imposter syndrome and fear of failure, and how they can create a compelling personal brand plan that aligns with their ambitions and resources.
The second part of the book focuses on the magnetic part of personal brand building, with chapters on how to secure PR, build profile on social media, speak in public – even write a book! I also share many templates readers can lift and use, for immediate beneficial effect. My
“It was time to share my blueprint for success, given I am renowned for demystifying marketing and making it straightforward for the busy business owner.”
Q A Q
message is that you’re more than good enough, but if you want to drive sales through cultivating a remarkable reputation, you must step out of your comfort zone and become visible.
Why is it important for motor factors to build a powerful personal brand?
Every motor factor would agree that securing new business and repeat business is important. If
you impress people with your values, ethics and how you treat others, they’re more likely to recommend your business and to use you.
With AI we’re now seeing the cult of ‘cut and paste’, with some motor factors sacrificing their authentic voice for what they find on AI. It’s easier to extract text than it is to spend time building an authentic online presence, for example, but this sloppiness shows – how can a potential customer or introducer form a great impression about you and your business if what you’re sharing is the same as a competitor, because you’ve both leaned on AI shortcuts? With so much competition, you cannot rely solely on the law of attraction. My book takes the reader on a journey, breaking down the simple steps they can take to become a person of influence, with a business worth looking at.
You’re the Best! is out on 25 November and will be available on Amazon in paperback and ebook. It will also be available in bookstores.
CARWOOD HIGH-VOLTAGE BATTERY REPAIR SOLUTION AIMS TO ‘BREAK
VM MONOPOLY
From battery distributor in 1966 to repairer today, much has changed during that time.
Carwood is going back to its roots and is confident its latest launch – highvoltage battery repair – is another example of how the company is staying ahead of the curve. Its aim is to provide the trade with cost-effective, sustainable solutions for the latest generation vehicles. Head of Engineering –Automotive Solutions, Lee Jacobs, reveals how it plans to achieve this.
Car batteries are where Carwood started. Back then they were based on a century-old design; flooded lead-acid batteries with a standard 12V system that powered the starter motor, ignition system, the lights and a lesser number of other more rudimentary electrical systems. We distributed batteries for a wide range of applications: from the infamous Reliant Robin to earth movers –and pretty much anything in between! Fast forward to today, and there are
many similarities with the batteries of 60 years ago. The latest EVs still use a 12V battery to power an ever-growing range of vehicle systems. And on paper, they’re still the same lead-acid design, although manufacturers are gradually switching to lightweight, higher energy density lithiumion 12V batteries.
Whilst BEVs are not new – they were first used in the early 19th century – the big change is the addition of a high-voltage battery system providing the primary energy for propulsion. Also known as a drive or traction battery, it powers hightorque electric motors at the wheels, which move the vehicle.
Most hybrids and EVs use a 400V architecture, with some now at 800V. Unlike conventional ICE vehicles with a 12V alternator, these batteries are recharged via a cable or regenerative braking, requiring completely different servicing solutions compared with the batteries we originally worked with.
Fortunately, here at Carwood, alongside Bosch, we’ve come up with a solution.
AN ELECTRIC OPPORTUNITY
As hybrid and EV adoption continues to grow, so too will the demand for affordable, high-voltage battery servicing. Until now, that
demand has largely been met by the VM network due to the complexity and safety challenges, a lack of qualified independent workshops, and few viable service options –either replacing only individual faulty modules, which risks compromising the battery’s performance and lifespan, or replacing the complete battery pack, which is both inefficient and expensive.
New batteries for older 400V hybrid technology can cost upwards of £2,000, rising to £20,000 for the latest large capacity 400V/800V battery packs.
Now, Bosch’s high-voltage solution for Toyota Yaris, Prius, Auris and Lexus CT enables the replacement of the batteries’ modules, whilst reusing other components. Each Bosch module is voltage and capacity matched, just like in a new battery pack, ensuring the same like-new capacity, voltage and charging. By swapping out all the old modules with brand new nickel metal hydride modules, we can return the battery to its original state.
The all-or-nothing approach ensures a balanced module set, eliminating any voltage, internal resistance and state of charge imbalance – plus the potential for
costly repeat failures that come with mismatching old and new modules.
It also avoids the need for full replacement. By reusing all other good, functional components – such as the housing, fan and electronics – we can help to close the loop on material flow and save parts that would have been otherwise destined for landfill or recycling. As well as saving valuable material and resources, it saves money too. A repaired high-voltage battery from Carwood costs on average 25% less than a new unit.
BREAKING THE VM MONOPOLY
The high-voltage repair solution will help break the VM stranglehold by offering independent workshops, fleet, vehicle owners, and, ultimately, the factor network, a proven-quality, cost-effective alternative.
By partnering with an EV battery repairer, independent workshops without the necessary training and skills can position themselves as an EV-capable workshop without having to handle the repair in-house.
And although not commercially available yet, its exchange programme with core return will enable you to tap into the growing opportunity and add yet another product and service capability to your list.
So, although we’re going full circle at Carwood – back to our battery roots – the launch of high-voltage battery repair is very much forward-focused. It will ensure we, along with the independent aftermarket, can transition into the EV battery service space.
FACTOR SALES: WE OFFER THE DATA ADVANTAGE EVERY MOTOR FACTOR NEEDS
Running a motor factor today means dealing with more challenges than ever before. Rising competition, shifting customer demand and constant pressure on margins make it harder to know whether you’re really stocking the right products, at the right prices, in the right volumes.
The difference between thriving and just surviving often comes down to one thing: having clarity. That’s exactly what Factor Sales delivers. By turning live sales transactions from across the UK
aftermarket into clear, actionable insights, Factor Sales gives you a view of the market you can actually use. You’ll see which parts are moving fastest, how your pricing compares nationally, and where your returns might be holding you back. It is intelligence built from the ground up, giving you the confidence to make sharper decisions, optimise your stock mix and protect your bottom line. No guesswork. No blind spots. Just real numbers, translated into real advantage.
FACTOR SALES’ LATEST RECRUIT
JOINS THE JOURNEY
Factor Sales has welcomed Sebastian de Pedro as its new business development manager. He will engage with you and other motor factors around the UK, helping leverage data insights to boost performance and streamline operations.
On his new role: “I provide motor factors with a platform that’s simple to use yet delivers actionable insights – optimising performance, tracking product movement and helping them make informed decisions.”
Early impressions: “The aftermarket is full of opportunity. Factors remain crucial in connecting distributors and independents. Data-driven insights help buying groups compare performance and independents stay competitive.”
First priorities: “Listening to factors to understand their pain points, whether that’s stock management or identifying slow-moving parts. It’s about proving real value.”
Looking ahead: “The aftermarket is evolving rapidly, and Factor Sales can help factors decide how they trade and profit on their own terms.”
Sebastian invites PMF readers to connect with him on LinkedIn, and he looks forward to listening to their thoughts, challenges and experiences in the aftermarket. Alternatively, email
sebastiandepedro@pearsonhamgroup.com. For more information about Factor Sales, visit WWW.RDR.LINK/FAU033
SEALEY REVEALS LATEST TOOL PROMOTION WITH NEW PRODUCTS AND GIVEAWAY INCLUDED
As the colder months approach, Sealey is helping tradespeople and DIY enthusiasts gear up with its latest Tool Promotion, featuring over 1,570 deals and more than 90 new products.
From everyday workshop essentials to specialist equipment, Sealey is confident its latest promotion offers everything you need to stay productive and prepared – plus savings on heating, charging and lighting solutions to keep your customers’ workshop warm and efficient.
SHINING A LIGHT
Among the new arrivals is the LED600FX Pocket Light with Flexi Inspection Light, a compact powerhouse designed for accuracy and convenience. Its 8W LED produces 600 lumens of bright, clear light, complemented by a 50-lumen directional torch for detailed work. The flexible gooseneck probe (Ø11mm x 150mm) reaches into tight, hard-to-access spaces and folds away neatly when not in use.
The LED600FX is built for hands-free operation, featuring rear-mounted magnets and a sturdy metal belt clip, while the USB Type-C charging port and clear battery indicator ensure it’s
STOCKING FILLERS?
For those already searching for festive gift ideas, Sealey has highlighted its new 90piece Junior Tool Kit. Designed to inspire budding DIY enthusiasts, the kit encourages safe, hands-on learning with realistic tools and a sturdy workbench. Beyond sparking creativity, it helps children build confidence, coordination and problem-solving skills – making it a thoughtful and memorable present.
For more information about Sealey, www.rdr.link/FAU019
Adding to the excitement, Sealey is giving one lucky winner the ultimate mechanic’s kit, including a trolley jack, axle stands, a brushless impact wrench and a full tool kit. With a total value exceeding £840, Sealey believes this bundle is ideal for both professional and hobby mechanics. Entry is simple: submit details online for a chance to win.
ZF [pro]Diagnostics provides secure gateway access that allows technicians to view and utilise a wide range of secure OEM data and specialist diagnostic and repair functions.
ZF [pro]Diagnostics is powered by two diagnostic solutions that deliver detailed diagnostic functions and data: ZF MultiScan provides reliable troubleshooting solutions that cover key vehicle systems across a variety of models, while ZF Scan provides diagnostics for ZF group systems and components.
What opportunities does ZF [pro]Diagnostics create for motor factors to support their garage customers more effectively?
ZF [pro]Diagnostics is a futureready solution that offers garages fast, complete and reliable advanced diagnostics.
Motor factors can offer garages access to OEM-level diagnostic capabilities previously only available at main dealers, helping independent workshops compete more effectively with franchised dealers for complex diagnostic work.
By providing comprehensive diagnostic solutions alongside traditional parts supply, motor factors can become more integral to their customers’ operations, creating deeper business relationships and reducing customer churn to competitors.
With ADAS calibration capabilities and support for EVs available, motor factors can help their customers stay current with evolving automotive technology, particularly as EVs and ADAS become more prevalent.
How can factors position themselves to benefit from the launch?
Garages are faced with increasing technical complexity; the most basic maintenance and repair operations require modern diagnostic capabilities nowadays. Motor factors can position themselves as service-oriented technology enablers to sustain independent garage competitiveness and autonomy, making them the bridge between traditional parts supply and cutting-edge diagnostic technology.
In addition, we offer the possibility to interconnect our diagnostic solutions with existing digital services from distributors, such as DMS, parts catalogues and technical data to bring a common seamless experience to our end-users.
A Q A Q A Q
ZF [PRO]DIAGNOSTICS PROVIDING ‘SECURE
GATEWAY’ TO DIAGNOSTICS DATA
After unveiling ZF [pro]Diagnostics, a digital platform designed to provide workshops with access to protected diagnostics, in the last issue, Sebastien Thiriez – ZF Aftermarket’s sales leader workshop digitalisation – steps up to answer questions about how the launch has the potential to impact business opportunities and the factorworkshop relationship, as well as insights about subscription models.
How do the flexible subscription models work from a distributor’s perspective — can factors package these for their customers?
The solution is specifically designed to be sold through selected distributors rather than direct sales, giving motor factors the opportunity to add their own service layer while maintaining customer relationships. The monthly subscription model that
combines hardware, software and services – starting at £99 per month – is always offered via our partner distributors. This is not only taking away the pain point of heavy initial investment, but it also allows services to be added that can be proposed easily as a “pay-per-use” mode. Factors can also, if they prefer, buy and resell our tools.
WORKSHOP AND ON-THE-ROAD SOLUTIONS
FROM LASER TOOLS: SPILL KITS, STRUT COMPRESSORS AND TYRE REPAIRS
Contain, clean, defend: Laser
General Purpose Spill Kit: Small oil and fuel spills can quickly escalate into safety hazards, environmental headaches and costly downtime.
Laser Tools reported its general purpose spill kit puts a complete, portable response solution into the hands of technicians – whether in a workshop, race service vehicle or recovery truck.
With an absorbent capacity of around 26 litres, the kit includes socks, sheets and cloths to soak up spills, alongside personal protective equipment like gloves and safety glasses. A disposal bag and cable tie ensure safe removal of contaminated materials. Designed for fast deployment, the kit allows technicians to act quickly, minimising the risk of slips, contamination and drainage issues, while keeping the workplace running smoothly.
From
the workshop floor to the roadside, having the right tools at hand can make all the difference to safety, efficiency and peace of mind. Laser Tools’ latest offerings are designed to tackle common challenges faced by professional technicians and drivers alike.
Precision and protection: Laser MacPherson Strut Spring Compressor: Strut spring carries risk, but Laser Tools is confident its new hydraulic strut spring compressor brings a new level of control and confidence to the workshop.
With a 1.5-tonne safe working load, a full safety cage and hydraulic operation, this stand-alone unit lets technicians compress springs smoothly and accurately without the need for air supply or mains power.
Incremental hydraulic control reduces the risk of sudden releases, while a wide, reinforced base and robust clamps ensure stability and operator protection. Versatile enough to handle a range of coil spring sizes and both left and right-hand wound designs, Laser Tools is confident this compressor makes suspension work securer, faster and more repeatable. Accessories include additional spring shoes and clamps, a pressure gauge and an over-pressure safety valve, giving professionals a complete solution for modern strut servicing.
On-the-road confidence: Laser Emergency Tyre Repair Kit: A puncture doesn’t have to mean a long wait for breakdown recovery. Laser Tools’ emergency tyre repair kit provides drivers with the tools to carry out a temporary, roadside repair, allowing them to drive safely to a professional tyre service.
The kit is compact enough to fit in a glovebox and contains a rasp and insert tool, valve fitting tools, a pencil-style tyre pressure gauge, spare tyre valves and caps, as well as six sealing plugs and rubber glue. While the repair is temporary, it ensures drivers can stay in control, avoid being stranded, and reach professional assistance without unnecessary stress.
For more information about Laser Tools, www.rdr.link/FAU021
DRAPER TOOLS: HOW TO UNLOCK ADDITIONAL SALES WITH WORKSHOP STORAGE
One surprising sales area that can really make a difference to the bottom line is professional workshop storage solutions. Our Bunker storage brand has proved popular with the trade, used by everyone from professional motorsport teams to busy workshops and car collectors – so why not capitalise on that popularity? Featuring a wide range of solutions from modular storage through to roller tool chests, workbenches and mobile tool trolleys, there’s something for every garage in the Bunker collection. When it comes to storage sales, it’s important to focus on the difference it can make to your customer’s working life. Workshops often face unpredictable workloads and when the pressure is on, disorganisation can really work against them. Many of your customers will be all too aware of how a cluttered workspace affects productivity, leading to wasted time searching for tools and hindering workflow. This is where you can step in and provide some help. By offering a comprehensive range of storage lines, you’ll be selling a solution to a common industry pain point: disorganisation and inefficiency.
BOOSTING EFFICIENCY AND PROFIT
A well-organised workshop is a profitable workshop! By helping your customers create a more streamlined and logical workspace, you enable them to get more jobs done in less time. This helps translate into a healthier bottom line for them, and a stronger, more trusting relationship with you. Here’s a look at a few storage lines that could improve your customer’s organisation and efficiency:
• Modular storage solutions: Promote modular cabinets and drawer systems, such as our Bunker modular storage, to help workshops categorise and easily access their tools. This allows for a logical organisation based on repair processes, keeping frequently used items within easy reach.
• Mobile workstations and tool trolleys: Portable tool chests, workstations and
While parts and lubricants may be the mainstay of your sales, there can be additional profit opportunities to be had from broadening and diversifying your offering – and Draper Tools is helping its customers look beyond their traditional stock list in order to find new avenues for growth, extend their range and create cross-selling opportunities.
trolleys, like Draper’s Bunker roller tool chests and tool trolleys, enable technicians to bring their essential tools directly to the job, saving valuable time and reducing unnecessary
movement around the workshop.
• Maximising vertical space: Encourage the use of pegboards and racking systems to utilise wall space for frequently used hand tools. A versatile storage range, like Bunker, allows workshops to customise their storage solutions to their specific needs, making the most of their space and boosting overall efficiency.
CAPTURE ATTENTION IN STORE
Floor space may be tight, but a wellpositioned storage display in-store can be very impactful, creating something aspirational for customers who come in. Choosing to display a solution allows customers to see first-hand how much
organisation they can get with just one cabinet. Fill it with tools and essentials to demonstrate how effective it is. You only need one impressive solution to capture attention, and with some relevant literature to hand, you could soon have your customers considering a storage upgrade. Alternatively, if you sell online, it’s easy to add a storage collection to your online store and offer your customers a complete storage makeover.
COMMUNICATE YOUR OFFERING
EMBRACE NEW REVENUE STREAMS
Communication is key to upselling and letting your customers know you can solve their clutter problems. Use every channel you have from in-store displays to social media and email to promote the power of an organised workshop. Don’t forget to ask whichever storage brand you’re stocking for literature and assets to help you promote the range.
Ultimately, by diversifying your product offering to include professional storage, you’re providing a strategic solution that directly impacts your customers’ efficiency and even profitability.
Niterra UK tackles five key misconceptions about precious metal spark plugs that could be holding you back from maximising sales opportunities. Here’s Becca Knight, its marketing manager.
Precious metal spark plugs have to battle through a lot of misconceptions, but when it comes to modern vehicle performance, they have more to offer than many people realise. By addressing these myths with workshop customers, you can help unlock upsell potential and strengthen workshop trust in premium products:
“THEY’RE ONLY FOR HIGHPERFORMANCE ENGINES”
FIVE PRECIOUS METAL SPARK PLUG MYTHS THAT COULD BE COSTING SALES
2 3
“THEY ONLY CAME OUT RECENTLY”
NGK has been manufacturing precious metal spark plugs for decades. Iridium IX was launched in 2006, and the company’s expertise with these materials goes back even further. This isn’t new technology. The benefits are proven and it’s certainly not going away. As VMs continue to specify iridium and platinum in OE designs, you can confidently recommend this trusted, OE-standard technology to workshop customers.
It’s easy to assume that precious metal spark plugs are only relevant for highperformance vehicles, but that simply isn’t the case. They offer just as many benefits for a 1.2L engine as they do for a 3L powerhouse. Smaller turbocharged engines are often working to their maximum capacity and demand reliable, efficient combustion. Iridium and platinum plugs deliver that by providing a more stable spark and better ignition performance under load.
“YOU’RE WASTING MILEAGE IF YOU FOLLOW STANDARD SERVICE INTERVALS”
In truth, these plugs are capable of lasting beyond standard service intervals. That’s part of their appeal. There’s no need for workshops to worry about poor starting or rough idling towards the latter end of the running interval before next service. It means that if a driver misses a scheduled service when things get busy, these plugs keep performing. It’s about peace of mind for drivers and protecting engine health when life gets in the way.
“THEY
ONLY LAST LONGER –THAT’S IT”
“IT’S JUST A GIMMICK TO CHARGE MORE”
Yes, they cost a little more, but that price reflects the real value of the materials used. Iridium is one of the hardest metals on Earth, with a melting point of 2,450°C. It resists wear and spark erosion far better than standard metals. NGK’s iridium and platinum tips are laser welded to ensure maximum performance and durability, giving workshops and their customers tangible improvements in reliability and efficiency. As a result, service life is typically double that of standard nickel plugs.
Longevity is just one part of the story. Precious metal plugs operate at higher temperatures, which help prevent carbon buildup. That’s a major benefit in urban driving and stop-start traffic where fouling can be a real issue. Their lower voltage demand also reduces strain on the ignition system overall, protecting coils and the wider ignition eco-system. These are valuable selling points if you’re discussing a reliable product and providing technical support for the workshop’s highquality service goals.
KEY TAKEAWAYS
Niterra has been developing spark plug technology for nearly a century, so, by turning to NGK Ignition Parts’ precious metal solution for garages, it is confident you can offer all the technical benefits, a supportive service to customers and NGK’s comprehensive UK application coverage.
The message is clear: don’t make presumptions about precious metal spark plugs. There is an opportunity to drive sales with proven, premium technology that has more to offer than many people think. 4
For more information about Niterra UK, www.rdr.link/FAU023
REVIEW YOUR BATTERY STOCK PROFILE AND CONSIDER THE CHANGES, REPORTS ECOBAT BATTERY
Despite its familiarity and presence as a staple product to your workshop customers, the 12V battery market is still undergoing developments that you should be aware of to fully exploit the opportunities they provide, according to Ecobat Battery.
First to the basics: despite the growth in sales of full battery electric vehicles (BEVs), the primary reason for their breakdown is shared with their combustion engine powered cousins – and that’s failure of the 12V battery; in fact, it has become such an issue for BEV manufacturers, that the 12V battery is becoming a three-year replacement item, something that has become a comparative rarity for conventionally powered vehicles.
However, many workshops remain reluctant to undertake even the basic training which would allow them the option to service these vehicles, so that even a simple low voltage battery swap is work being lost to the franchised dealer.
Therefore, Ecobat Battery is raising the issue to encourage your workshop customers to engage with the BEV community and also consider the profile of your own battery stock – to ensure it reflects the developments that are underway.
TEST EVERY BATTERY
Looking at vehicles generically, irrespective of their powertrain, Ecobat Battery has long championed the ‘test every battery’ message to independent workshops, not only as a means of tackling the problems inherent with vehicles that are often driven less than in the past and, therefore, may have a seriously discharged battery under the bonnet, but also as a profit opportunity for their businesses – but who pays attention?
As reported in the last issue of PMF, Silver Street Motors in Tiverton, a regular Motor Parts Direct customer, took on the challenge. At the start of the year, its owner
Steve Webber and MPD’s Tiverton Business Development Manager, Terry Back, met with Ecobat Battery’s Andy Waite to launch a trial demonstrating both the customer service and sales potential of battery testing.
The trial provided an Ecobat EBT780 battery tester and Lucas-branded point-ofsale materials, including posters and interior mirror cards showing battery health. In return, Steve and his team committed to testing every vehicle’s battery, regardless of the reason for its workshop visit.
Three months later, Terry and Andy visited Steve to find out how he’d got on
“By showing customers the results of the battery test – whether good, declining, or bad – he was able to demonstrate value and build trust. While not every vehicle with a poor reading leads to a replacement, the initiative has significantly increased battery sales compared with the same period last year.”
“Around 30% of vehicles entering independent workshops need battery recharge or reconditioning, and roughly 10% require replacement.”
and were delighted. Indeed, both were vindicated in their positive predictions, to find that the principle had helped with both building stronger customer relationships and growing battery sales.
Steve, initially sceptical about testing every vehicle battery, found the process simple and easy to implement alongside other workshop tasks. By showing customers the results of the battery test –whether good, declining, or bad – he was
able to demonstrate value and build trust. While not every vehicle with a poor reading leads to a replacement, the initiative has significantly increased battery sales compared with the same period last year.
From Ecobat Battery’s perspective, the trial confirmed expectations: around 30% of vehicles entering independent workshops need battery recharge or reconditioning, and roughly 10% require replacement.
Monitoring battery trends, such as the
shift from traditional SLI to AGM/EFB batteries, allows both you and your workshop customers to manage stock effectively and maximise revenue, despite the longer lifespan of newer battery types. The initiative benefits workshops, suppliers and the wider independent service sector by retaining replacement opportunities and supporting ongoing profitability.
DENSO SPARK PLUGS IMPRESS DURING UK DRAG RACING DEBUT
Motorsport pushes every component to the limit, but in drag racing no part works harder than the engine. At its core is the combustion process, and nothing is more critical than a reliable spark – the split-second ignition that unleashes maximum power.
Although DENSO is a prominent name across many areas of motorsport, its UK drag racing debut came at Santa Pod Raceway in Bedfordshire in September. The brand supported 13-time European FIA Pro Stock champion, Jimmy Ålund, supplying Iridium Power IXU27 spark plugs for the 8.2L V8 engine powering his Chevrolet Camaro SS Pro Stock machine.
Drag racing is an acceleration contest between two vehicles, competing over a quarter of a mile from a standing start, and is run after qualifying in tournament style eliminations. The loser is eliminated, and the winner progresses until there is one driver left.
The FIA Pro Stock class is reserved for petrol-powered cars with traditional opening doors that closely resemble production models, and competitors must adhere to strict rules on appearance and specifications. Yet, with DENSO Iridium Power spark plugs, the finely tuned engine in Jimmy’s Camaro unleashes a full 1,425bhp – catapulting him from a standstill to over 200mph and covering the quarter mile in just six seconds.
Jimmy explained: “Switching from the
previous brand of plugs to DENSO Iridium Power plugs has made a big difference. Primarily it’s the quality of the plugs, but they are also easier to ‘read’, which is how I fine-tune the calibration of the oxygen sensors with the carburettors, to ensure the combustion is as close to perfect as it can be to allow the unit to generate the optimum power needed to deliver the times I need during every run.
“To get a complete and ongoing picture, I examine a plug from a different cylinder after each run, but I also swap out all eight plugs for new ones after three runs.”
Although the spark plugs are replaced after three, quarter mile outings, they fare better than the clutch, which needs to be swapped with a refaced replacement after every run, a task that takes Jimmy and his three teammates around an hour – but they can complete it in just 45 minutes if the pressure is really on!
Surprisingly, for a sport that relies on each car going through a wheel spinning burnout to generate the necessary heat in the tyres to maximise their adhesion to the track surface and achieve the fastest possible getaway, a set of rear tyres will actually last between 25 and 30 timed runs.
Returning to the subject of the quality of the plugs, Jimmy added: “Although the brand I previously used was the original specification for the engine, the step up in quality with the DENSO Iridium Power
plugs was immediately obvious. One of the most beneficial factors is the gaskets, which are retained on the thread. This is really helpful when you’re taking them out of the cylinder head. Previously I’d have to waste time retrieving the gasket from the hole before I could refit them, which is a time-consuming job when you’re changing eight plugs between races!”
HOW DID JIMMY FARE?
When it came to the culmination of all the team’s efforts, Jimmy was the fastest in all but one of his four qualification runs, with a best combined time of 6.6241 seconds and a maximum speed of 211.86 mph; however, despite achieving the quickest quarter mile time of 6.5990 and the higher top speed of 209.94mph, his reaction time was a fraction slower than his opponent’s, which meant he just lost out on the win in Sunday’s final –by a mere 0.0079 of a second!
Rubbing salt into the wound, although Jimmy was leading the championship as the team pulled into Santa Pod, as it was the last round of the season, it also meant he was pipped to the title. Despite the setback, with so much experience in his locker and DENSO Iridium Power spark plugs under the bonnet, he’s already raring to go for the 2026 championship and has his sights firmly set on securing his next title.
For more information about DENSO, www.rdr.link/FAU032
Product Spotlight
MOTIP: DESIGNED TO SUPPORT REPAIR JOBS AT EVERY STAGE
For technicians, having the right tools and products at hand can make all the difference. MOTIP, a brand of European Aerosols, has built a comprehensive range of sprays, coatings, putties and cleaning products to support professionals at every stage of a repair or maintenance job.
By bringing these essentials together under one brand, workshops and factors can simplify stock management.
At the heart of this approach is variety and depth. The range covers everything from refinishing paints and underbody coatings – which protect against corrosion and reduce noise – to technical sprays for lubrication, assembly and protection. Carefully formulated cleaning products support everyday car care, while putties meet body repair requirements. Essentially, if it comes in a spray can and is used on or around a vehicle, MOTIP likely has a solution. This breadth makes cross-selling easier, reduces gaps in a product offering and ensures workshops can meet customer needs without delay.
The range is designed with the year-round demands of the trade in mind. Core products, such as technical sprays and coatings, are used every day, while seasonal items, like de-icers in winter or air conditioning refreshers in summer, help keep the assortment relevant. This combination ensures that essential products are always available while giving technicians access to items that respond to seasonal trends.
QUALITY AND PERFORMANCE
Products are built for real-world application, offering clean, reliable adhesion and long-lasting results. For professionals, this consistency builds trust, encourages repeat business and reduces the risk of issues on the job. Beyond the products themselves, European Aerosols provides practical support including training modules, e-learning, printed materials and point-of-sale tools – all designed to make the range easier to understand, present and sell.
A PARTNER FOR THE TRADE
MOTIP is more than a product range; European Aerosols believes it is a partner for workshops and factors looking to simplify operations without compromising quality. By consolidating multiple product types under one brand, it reduces complexity, helps maximise productivity and gives professionals confidence.
Whether it’s underbody protection, refinish paints, technical sprays or everyday workshop essentials, European Aerosols is confident the MOTIP range offers solutions that cover the full spectrum of needs in the modern workshop.
HOW IS ELTA’S NEW E-CATALOGUE HELPING THE TRADE SHARPEN ITS COMPETITIVE EDGE?
Rising costs, tighter margins and competition from franchised dealers and OEM networks, ELTA believes the aftermarket is expert in fending off challenges – using resilience, expertise and dedication to do so. Acutely aware that the trade needs more, ELTA has launched a new solution.
ELTA believes that staying ahead isn’t just about price either – it’s about having the right tools, knowledge and support to give customers the best service every time. That’s the idea behind its Champion the Aftermarket campaign, designed to give both workshops and factors the edge they need to thrive. At the heart of it is a new e-catalogue.
MAKING PARTS DATA WORK FOR YOU
Finding the right part quickly can be the difference between a happy customer and a lost job. ELTA’s e-catalogue puts the information independents need at their fingertips. Free to use, easy to navigate and packed with data, whether it’s checking availability, cross-referencing parts, or searching by VRM, the right answer is just a few clicks away.
ELTA is a TecDoc Premier Data Supplier too, which should mean fewer mistakes, faster sourcing and more confidence in every order.
MAKING THE JOB EASIER
The catalogue isn’t just about finding parts; registered users can access VRM lookups, real-time stock and pricing – even order online straight to ELTA’s sales team. Alongside the catalogue, the trade benefits from ELTA’s wider support services: TechASSIST for technical help, StockASSIST for data guidance and BrandASSIST for marketing tools. For more information about ELTA, www.rdr.link/FAU026
MORRIS LUBRICANTS REMOVES GREEN DYE IN WORKSHOP PRO MD4 Product Spotlight
Morris Lubricants’ Workshop Pro MD4 is a multipurpose maintenance fluid made using the company’s own formulation. The product has recently been updated to remove the coloured dye, changing its appearance from clear green to a clear yellow liquid.
This change is purely a cosmetic one and has no impact on the performance of the product.
Used by professional technicians and keen DIYers, Morris Lubricants believes Workshop Pro MD4 is an ideal addition to any workshop or tool kit. Its bright yellow packaging means that the product stands out on the shelf and is easy to find in a busy workshop or a confined garage space. Workshop Pro MD4 is an option when help is needed on tough jobs and has four properties that make it a multipurpose maintenance fluid.
Water displacing: Workshop Pro MD4 displaces water; active chemistry draws Workshop Pro MD4 to the component surface and displaces any problematic water that may be present. This helps with internal combustion engine damp starts, as it can be used on distributor caps, plugs and leads.
Penetrating: Workshop Pro MD4 is an effective penetrating fluid for freeing seized and corroded metal parts. Morris Lubricants reported that the fluid has a low surface tension that ensures excellent penetrating power, making it suitable for loosening corroded nuts, bolts and other fixings.
Corrosion protection: Workshop Pro MD4 is a short-term corrosion preventative due to the robust oil component it contains, which is fortified with anti-rust and anti-corrosion chemistry. It can be used on components that are stored between processes or awaiting assembly, as well as on metal tools.
Lubricating: Workshop Pro MD4 can be used as a light-duty lubricant, which is ideal for component assembly or for lubricating items, like mechanisms and fittings. Workshop Pro MD4 can be applied to chains, hinges, pulleys, rollers, gears and cutting blades.
CONCLUSION
Workshop Pro MD4 is available in 5l metal containers or 400ml spray cans, and it is just one of many maintenance products from Morris Lubricants’ Workshop Pro range that includes Carb Cleaner, Chain Lubricant (Semi Synthetic), Chain Lubricant (Fully Synthetic), Solvent Degreaser, Surface Conditioner, Anti-Seize Compound, Solvent Cleaner and White Spray Grease with PTFE.
What's New?
EV COMPRESSORS AND CHILLERS AVAILABLE
Valeo Service UK has expanded its EV aftermarket offering with the launch of eight new high-voltage part references, giving workshops access to critical replacement components for popular Hyundai, Kia and Volkswagen models.
The new additions include four EV compressors for Hyundai Ioniq and Kona, plus the Kia Niro and Xceed, alongside four EV chillers covering the Hyundai Ioniq, Kona and Tucson, and the Kia Niro. They follow Valeo’s recent launch of its first EV chiller, fitted as OE to the Volkswagen ID.3.
The compressor pressurises and circulates refrigerant, maintaining cabin comfort and, in EVs, supporting vital battery cooling. Failures are typically caused by leaks, contamination or poor lubrication, leading to reduced cooling, abnormal noises or complete system breakdown.
With EV usage placing compressors under consistent highvoltage load, factors and workshops alike can expect growing demand for reliable, OE-quality replacements.
Chillers, meanwhile, regulate coolant temperature before it
NEW DASH CAM RANGE
enters the battery, protecting against overheating and, in extreme cases, thermal runaway. Over time, coolant can oxidise and corrode the unit, while debris may block channels and restrict performance, making replacement a likely requirement during a vehicle’s lifecycle.
WWW.RDR.LINK/FAU028
LOYALTY SCHEME UPDATED
Simply Brands’ new dash camera range comprises three products and all record in 1080p FHD video. They are designed to be easy to install and user friendly. Furthermore, all have loop recording and a built-in gravity sensor, so in the event of an accident, the camera will lock the video, which will include a 10second clip before the accident, the accident and time after. This video lock ensures that the footage will not be recorded over.
The DC002 is a compact dash camera with a 2” display, has a rotatable lens for enhanced coverage and WiFi connectivity for real-time monitoring. The DC001 features front and rear cameras, with the front offering a 120° highresolution wide-angle lens for optimal road visibility. Both cameras include parking monitor, motion detection and night vision, ensuring recording even when the car is off.
The DC003 (pictured) adds voice recording and a discreet 480P rear camera but also has a 120° lens and parking monitor.
WWW.RDR.LINK/FAU029
Niterra UK has refreshed its BoxClever loyalty scheme, confident it has given workshops and technicians more reasons to get involved. BoxClever rewards workshops with points for purchasing NGK and NTK products, which can then be redeemed for a wide selection of prizes. The format remains the same – but with a number of updates:
Now, NTK Vehicle Electronics products earn more points, reflecting their popularity and the increasing volume of engine management work in the aftermarket. The reward catalogue has also been refreshed, with more seasonal items than ever before and more frequent updates to keep the offer varied and appealing.
Some of the new rewards on offer include workwear overalls, exclusive T-shirt designs and tea break essentials.
WWW.RDR.LINK/FAU030
TECHNICAL BRIEF
Did You Know? KEEP COOL WITH SMARTER WINTER MAINTENANCE
With another winter approaching, First Line is urging the trade to help motorists protect – what it believes – is one of the most overlooked yet vital systems in modern vehicles: the cooling system.
Far from being just a summertime concern, cooling system health is critical in colder months, according to First Line, particularly as newer engines run at hotter temperatures and demand more precise temperature regulation –that’s why, through its Borg & Beck and First Line brands, the company continues to invest in its range of thermostats and water pumps.
First Line Product Director, Kelvin Olds, said: “Winter places unique stresses on engine components. Coolant flow, thermal regulation and part resilience all come under pressure. That’s why our water pumps and thermostats are engineered to matching OE specification to help technicians offer both preventive maintenance and a dependable solution when failure strikes.”
According to First Line, cooling-related breakdowns remain one of the most common causes of winter roadside assistance callouts, especially in sub-zero regions, but many of these issues can be avoided through timely part replacements instead of waiting until they fail.
KEY COMPONENTS TO WATCH
At the heart of the system lies the thermostat, responsible for regulating engine temperature by controlling coolant flow. A sticking or slow-reacting thermostat – often caused by corrosion, age or debris – can prevent the engine from reaching optimal temperature or cause it to overheat, both of which negatively affect fuel economy and performance. First Line Ltd advises technicians to check for signs of malfunction and replace early if issues are detected.
joints, clamps and any visible deterioration is essential to prevent coolant loss and pressure drops – both of which can lead to rapid engine overheating.
Water pumps play a critical role in circulating coolant throughout the engine, but leaks, bearing wear and impeller damage are common as vehicles age — and cold temperatures can accelerate this deterioration.
Technicians are also advised to inspect coolant hoses thoroughly. As temperatures drop, rubber components can become brittle and prone to cracking. Paying close attention to
Additionally, the condition of the coolant should not be ignored. It’s not simply about topping up; it is essential to use the correct coolant mix for the climate and to inspect for signs of contamination or discolouration. With many modern vehicles using long-life OAT or HOAT formulas, compatibility and replacement intervals must be observed.
