Professional Hairdresser October 2025

Page 1


REGULARS

7First Word

8Headlines

10Colour Memo

58Just the Two of Us

Christel & Alex Barron-Hough

60You Saw Them Here First!

Taylor Borthwick

62BOOKED

Luke Benson’s diary

64The Design Edit. Re:new Hair and Beauty by Expressions

66What’s..?

Richard Phillipart

BUSINESS

15Get a Head In

Sam Johnson

16Together We Will

Louis Byrne

17Beyond the Chair

Lorenzo Colangelo

18Salon Strong in Tough Times

Debbie Digby

20There’s Nothing Dumb About Blondes

Tim Scott-Wright

SPECIAL

22Menopause Hair 101

Recognising World Menopause Awareness Month

COLLECTIONS

35Inanch London Artistic Team

38Safy Burton

42Sam Bell

46Carol Ritchie

FREELANCE FORUM

50Business Behaviours

Benjamin Shipman

51Let’s Talk!

Sheila Abrahams MBE

52Club Rules

Sophia Hilton

PRODUCTS

54The Launchpad

Latest Products

57Product Spotlight BaBylissPRO

MENOPAUSE MATTERS

We all know, as hairdressers, you don’t just cut and style hair! You build strong relationships and support your clients through whatever life throws at them.

One of the most significant life transitions for your female clients is menopause. Yes, it’s a natural part of ageing, but the onslaught of physical, emotional and hormonal changes can not only affect a woman’s confidence, but for many, also takes a toll on their hair.

Being top of your menopause hair game allows you to approach your clients with greater empathy, professionalism and expertise. Our Menopause Special on page 22 is here as a vital point of reference - discussing the signs of menopause, addressing hair change, offering solutions and advising how to communicate sensitively, therefore helping you to make a real difference in how your menopausal clients look and feel.

By the time you read this, we will have celebrated the lucky and deserved winners of the Pro Hair Awards 2025 at STEREO in Covent Garden. Check out who won what in our winners roll call on page 9 and look out in the next issue for full coverage of what promises to be a night to remember!

AND FYI – SAVE THE DATE– we are already planning the Pro Hair Awards Live Final for 2026 –Monday 7th September 2026 – lock it in!

Enjoy the issue.

INANCH LONDON ARTISTIC TEAM PHOTOGRAPHY: LEE SMYTH

Q @PROHAIRMAGWWW.PROFESSIONALHAIRDRESSER.CO.UK

Editorial Director

Nicola Shannon nshannon@hamerville.co.uk

Deputy Editor/Digital Editor

Tabitha Shannon tshannon@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

Designer

Donna Booth

Group Production Manager

Carol Padgett

Production Assistant

Claire Swendell

Commercial Manager

Laura Jowsey ljowsey@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries Phone: 01923 237799

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©2025 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

HEADLINES

Time to Get In the Mood

MOOD Hair Colour has recently unveiled its new Artistic Team for 2025/26. Following the recent appointment of Tracey Ann Smith as Creative Director, Tracey held an ‘audition’ session at her salon, French & Ivi, for the new creatives. Alongside the brand’s management team, Tracey took time to assess the roles and select the newest MOOD team members. The new Ambassadors and Artistic Team Members for 2025/26 are:

• Marlene Lamont

• Gemma Louise

• Danielle Laverty

• Emma Holt

• Tina Michel

What to Read in October…

Start with the Customer is a debut business book by Peter Cross, a leading expert in customer behaviour and ex Customer Experience Director at John Lewis and Waitrose. In collaboration with Jo Causon, Chief Executive at the Institute of Customer Service, the book calls time on second-rate customer service and reveals why it’s time to put the customer back at the heart of business – no matter what industry you’re in.

“I’ve written this book because I believe service brings something very special. Not just to businesses and the customers they seek to serve, but to society as a whole,” says Peter Cross.

Roca Ripoll Returns!

Rush Hair has announced the return of Jeremy Roca Ripoll, who is reuniting with the brand after an interval of seven years. Jeremy began his career with Rush in 2004, where he quickly rose through the ranks as a salon stylist, before taking on the role as one of the brand educators. Not only will he return as a member of the award-winning Rush Artistic Team, Jeremy will also be

Survey Reveals Blondes Mean Big Business

A recent survey by Schwarzkopf Professional revealed that blonding services are not only the beating heart of many salons, but also one of the most profitable. Involving 130 UK hairdressers, the survey found that:

• 71% of hairdressers said the ‘majority’ of their colour services are for blondes.

• 83% of those blonde clients rebook within 6-10 weeks.

• 63% of respondents stated that blonde services are ‘more profitable’ than any other colour work.

• 95% of stylists said aftercare is essential to maintaining blonde results.

• 78% are actively upselling blonde aftercare to blonde clients.

• 95% also agree that aftercare directly impacts client happiness and loyalty.

As highlighted through the survey, combining colour and care ranges – like the BLONDME ranges from Schwarzkopf Professional – is a winning formula. Designed to work hand-in-hand – from lightening and toning at the backwash, all the way to the bathroom shelf at home – salons who pair BLONDME Colour with BLONDME Care, have found results that build trust, boost retail sales and keep business consistent.

AWARDS 2025

MEET THE WINNERS

PROFESSIONAL HAIRDRESSER OF THE YEAR

Sponsored by Revlon Professional Josh Goldsworthy

PROFESSIONAL COLOURIST OF THE YEAR

Sponsored by Quif Tracey Ann Smith

PROFESSIONAL SALON STYLIST OF THE YEAR

Sponsored by JOICO Jonathan Turner, Hooker & Young

PROFESSIONAL EXTENSIONIST OF THE YEAR

Sponsored by Beauty Works

David Cassidy

PROFESSIONAL MEN’S HAIR STYLIST OF THE YEAR

Sponsored by American Crew Lewis Gumbrell

PROFESSIONAL TEXTURED HAIR STYLIST OF THE YEAR

Sponsored by Design Essentials Dom Capel

PROFESSIONAL BRIDAL STYLIST OF THE YEAR

Sponsored by Zen Hair Extensions Kim Annesley

PROFESSIONAL FREELANCE HAIRDRESSER OF THE YEAR

Sponsored by The Freelance Suite Brooke Evans

PROFESSIONAL YOUNG TALENT OF THE YEAR

Sponsored by BaBylissPRO Taylor Borthwick

PROFESSIONAL INDEPENDENT SALON OF THE YEAR

Sponsored by Wella Professionals The Gallery

PROFESSIONAL SALON GROUP OF THE YEAR

Sponsored by Phorest Medusa

PROFESSIONAL SUSTAINABLE SALON OF THE YEAR

Sponsored by Easydry Stā Studios

PROFESSIONAL HOME SALON OF THE YEAR

Sponsored by ASP Cally Borg

PROFESSIONAL CO-WORKING SPACE OF THE YEAR

Sponsored by Salon Gold Williams & Hirst

PROFESSIONAL HAIR INFLUENCER OF THE YEAR

Sponsored by Sebastian Professional Simon Tuckwell

The Pride of Pro Hair

Sponsored by Passion4hair Craig Henderson

Thank you to our sponsors:

PUMPKIN SPICE UP YOUR LIFE!

SAFY BURTON, OWNER OF SAFY B S HAIR SALON

With the leaves beginning to fall, the temperature gradually dropping and the nights getting darker, Autumn is definitely one of our most transformative seasons – both for the weather and for hair! Introducing this spooky season’s sweetest shade: ‘Pumpkin Spice Blonde’…

‘Pumpkin Spice Blonde’ is an intensely glossy, rich auburn shade with vanilla ribbons, delicately infused with flecks of chestnut and auburn blended throughout. The shade is great for clients gradually wanting to add warmth to their hair without the need for too much maintenance. Natural roots can blend seamlessly with the coppery hues, making it a great transitional shade as we move towards the darker months.

For me, freehand balayage is the technique of choice here, so be creative! Lighten your base to a level 9 with Goldwell’s Oxycur Platin Lightening Powder 9+, then let your creativity flow with your ‘Pumpkin Spice’ global colour. For this, I used Goldwell Topchic 7KG + 8KG, plus ten drops of Goldwell Pure Pigments in Pure Orange.

TREND ALERT: COLOUR BANDING

Simple but eye-catching, the new ‘Banding’ colour technique from the team at Brooks & Brooks is more than just a panel of colour. Whether it is the ‘Alice Band’ effect created by Marlon Hawkins, or the ‘Invisible Line’ created by Charlie Illi, this simple technique will elevate your colour services this AW25…

“The technique uses a combination of foil and freehand application methods to create strong bands of colour – like hair accessories you don’t need to remove!” Charlie explains. “This is one of my favourite colour creations right now. It’s technically demanding, but that’s exactly what I love about it.”

“My inspiration came from the idea of hair being a permanent accessory that you wear every day, and how this can bring the uniqueness out in every person,” she continues. I love following the various Fashion Weeks, and I started to see these huge, colourful Alice bands in several shows. This sparked my curiosity as to how I could recreate these accessories with colour.”

“I love the uniqueness of this technique. You can place the colour in so many different ways – it’s really down to the person in your chair!”

“My top tip for creating this look is to always start with a strong cut, this is what will form your foundation. I recommend using back-to-back slices to get the perfect lift,” Charlie advises. “Also, make sure you don’t apply the prelightener all the way through to the ends as this will create a panel rather than the desired ‘Alice Band’ effect,” she finishes.

memo

DREAMING IN DEMI

Aveda has recently launched its new Full Spectrum Demi-Permanent Vegan Treatment Hair Color. With innovative new technology, the formula uses precise, molecular targeting that optimises colour deposition for enhanced, long-lasting vibrancy, without compromising on hair health.

Co-created with Aveda Artists, salon owners and educators across the globe, the range offers unlimited, customisable shade possibilities with an expanded colour palette – including a new natural sheer series and pre-customised blonde toners.

The new collection is also infused with a weightless blend of plant lipids –including certified organic moringa, tamanu and kukui oils – for rich conditioning benefits and light-reflecting shine.

HAIR STORIES

Schwarzkopf Professional launches

FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Celebrating Individuality and Artistry in Hairdressing FOR EVERY YOU. reflects Schwarzkopf Professional’s belief that every hairdresser’s journey is unique, and that this individuality is something to be celebrated.

As your partner in craft, Schwarzkopf Professional offers the tools and inspiration you need to become the hairdresser you want to be, giving you a voice to tell your story and express yourself creatively. Offering exceptional experiences, the brand gives its stylists the opportunity to define their personal hair story.

FOR EVERY YOU. offers support that is tailored to your personal journey. This will unfold across multiple touchpoints, showcasing Schwarzkopf Professional’s diverse product portfolio and its ability to meet the unique needs of every salon.

Building a Global Community of Artists

Emphasising the ‘YOU’ in FOR EVERY YOU., Schwarzkopf Professional has partnered with a diverse group of global artists to share their unique journeys and showcase their signature services. This creative collective of artists will inspire hairdressers worldwide, offering fresh perspectives and elevating the art of hair colouring and styling.

With FOR EVERY YOU. its commitment to individuality, creativity and empowerment –ensuring that every hairdresser has the resources and inspiration to shine.

“Schwarzkopf

Pro is for me because... with Suzie McGill @suziemcgillhair_

… it’s a family of individuals who share a mutual passion for our craft and come together to help our industry continually progress.”

Suzie McGill is a salon owner and leading member of the Rainbow Room International Artistic Team. She is the driving force behind their photographic shoots, which have received many awards and accolades. Suzie has travelled widely across Europe, educating and inspiring other hairdressers with Schwarzkopf Professional in her roles as Essential Looks ambassador and mentor to the brand’s Young Artistic Team.

FIBRE CLINIX X SALONLAB SMART ANALYZER

Schwarzkopf Professional is bringing stylists the next level of bonding with Fibre Clinix. Meet the Bondfinity Method, a fully customisable, in-salon service offering long-lasting results that keep reactivating at home.

Completing the bonding journey, the Fibre Clinix at-home ranges use dedicated skincare ingredients to charge the hair with customised benefits, no matter the client’s unique hair concern.

The Fibre Clinix range works hand in hand with Schwarzkopf Professional’s SalonLab Smart Analyzer – a cutting-edge, hair-scanning tool that uses a near-infrared sensor to analyse

IGORA

Colour has been at the heart of Schwarzkopf Professional for over 100 years. Setting new standards in the market, IGORA has ignited colourists’ creativity for over 50 of these years.

the inner hair structure and measure breakage. The INNOVATIVE technology allows salons to track the recovery of inner hair strength after using Fibre Clinix. Using the analyser can also help stylists make customised Fibre Clinix recommendations, for both in-salon and homecare products.

Scan here to learn about the SalonLab Smart Analyzer!

One of the many new launches for 2025 has been the revamped IGORA VIBRANCE pastel assortment. This includes six new blonde toning shades, offering hairdressers optimal neutralisation and delicate tones, complete with integrated Fibre Bond Technology to protect the hair from within and achieve healthy-looking results after colouring. This launch truly reflects Schwarzkopf Professional’s strength in colour INNOVATION, as well as its holistic portfolio.

“What makes IGORA really special to me, and really different to any other products that I’ve used in the past, is that it’s got the Integrated Bonding System. This technology is so INNOVATIVE, and I can really trust that my clients’ hair is going to look incrediblyvibrant for a long time.”

“Having been part of the Schwarzkopf Professional team for such a long time, I am so thankful for the opportunities and experiences I have encountered. SKP is a huge part of my life and our Rainbow Room salons – it’s family!”

“For me, my team and my clients, Fibre Clinix is one of the most reliable haircare treatments we’ve ever used. Especially the aftercare products –I can really trust them to ensure the hair is going to stay true to tone and in perfect condition between appointments.” Learn More About FOR EVERY YOU Stay up to date with FOR EVERY YOU. by following @schwarzkopfprouk onInstagram and keeping up with the #schwarzkopfpro hashtag.More information is available at: www.schwarzkopf-professional.com

THE SKP YOUNG ARTISTIC TEAM

The Schwarzkopf Professional Young Artistic Team is a year-long programme mentored by Suzie McGill. During this time, the selected group of talented, young hairdressers develop their skills, explore new creative possibilities and gain invaluable industry experience at shoots, events and much more. The 2025 team is made up of: Lucy Hulme, Joseph McCarthy, Alex Trippier, Kate Olivia, Becky Yardley and Eilidh Ashlyn.

“Mentoring the YATs is something that I am so honoured and proud to have done. Being part of their hairdressing journey and mentoring them through different experiences and opportunities has been so incredibly rewarding. The team themselves have so much passion and desire to succeed, and seeing how they have used this education in their careers so far is absolutely fantastic.”

GET A HEAD IN...

PR

CHECK OUT OUR EXCLUSIVE ‘TIPS FROM THE TOP’, AS WE SPEAK TO LEADING BRAND EXPERTS ACROSS THE INDUSTRY – IN EVERYTHING FROM MARKETING AND SALES TO CUSTOMER SERVICE AND HR. IN THIS SERIES, WE FIND OUT HOW THEIR SPECIALISED KNOWLEDGE AND EXPERIENCE CAN BE APPLIED TO YOUR SALON BUSINESS.

This month, Sam Johnson, PR Consultant and Head of PR for BaBylissPRO, uses his knowledge and experience to advise you on how to pack a punch with your own PR.

Over the course of my career working as a PR pro for hair, beauty and grooming, I’ve helped brands craft their stories in ways that get noticed. In doing so, I’ve also developed a trusted network of contacts, including some of the biggest names in the business who are never more than a phone call away.

What is PR?

To put it simply, PR is all about keeping a strong, positive relationship between an organisation (in this case, that’s you or your business) and the public (your current or potential clients). It’s about shaping the way people perceive you, and positioning yourself in people’s minds as someone worth paying attention to.

Traditional PR focuses on working with the media, so that means getting your name out there through press coverage. Digital and social PR is more about how you present yourself online –think content creation, social media presence, etc. Good PR is getting featured in the press, but great PR is telling your story in a way that feels authentic, purposeful and aligned with who you are.

It can be quite daunting for established businesses or individuals to start thinking about their PR strategies, but there are some simple steps you can take for a squeaky-clean image:

1

Define Your Brand

The stronger your personal brand, the more likely you are to get noticed. You don’t need to completely reinvent yourself or use silly gimmicks, just focus on doing what you do, and do it really well. There’s a great quote I always tell people from Dolly Parton: ‘Find out who you are and do it on purpose.’

2

Build a Strong Online Presence

You don’t need millions of followers to make an impact. Obviously, that would be nice, but your goal should be consistency. Your online presence needs to be clear, active

“Take it from a professional networker: networking is more than handing out a business card and running away; it’s about building genuine connections and staying relevant.”

and up to date (if the first thing we see on your website is an expired promotion from two years ago, it sends the wrong message!).

3

Get Featured in Local or Trade Media

Pitching stories doesn’t have to be scary. Bite the bullet and reach out to local newspapers, lifestyle magazines and industry titles (just like this one!) with a clear, relevant story. Editors are always looking for good content. It could be about the launch of a salon, a cool new treatment, a hot client transformation or a recent award win. And remember, high-quality images are super important!

4

Enter Industry Awards

Our industry is full of awards that celebrate everything from creativity to business acumen. Winning (or even being shortlisted) boosts your credibility, attracts new clients and gives you something to shout about. Competition is fierce, so you’ll need to really show the judges why you deserve to win!

5

Build Relationships

Relationships are everything in PR. Follow (don’t stalk!) relevant journalists and media outlets on socials. Engage with their content and pay attention to what they care about. So, when you pitch to them, you can tailor your story to match their beat. If you make a good impression, they may come to you the next time they need an expert quote – and that means more coverage and visibility for you.

6

Be Seen in the Industry

If you want to be seen, you have to show up. Attend industry events, introduce yourself and be part of the conversation. Take it from a professional networker: networking is more than handing out a business card and running away; it’s about building genuine connections and staying relevant. Being active in the industry not only boosts your reputation, but also strengthens word of mouth – which, by the way, is still one of the most powerful forms of PR.

5 MINUTES TO MENTAL FITNESS

TOGETHER WE WILL

LOUIS BYRNE IS AN INTERNATIONAL HAIRDRESSER, SESSION ARTIST AND MINDFUL COACH. HIS RESET AND WELLBEING PLAN, ‘I CAN, I AM AND I WILL’, ENCOURAGES PEOPLE TOWARDS GROWTH, POSITIVITY AND MINDFUL LIVING. THROUGHOUT THIS SERIES, LOUIS EXPLORES WHY INNER WELLNESS IS THE INNER FOUNDATION OF HAIRDRESSING EXCELLENCE. THIS MONTH, HE EXPLAINS WHY EVEN STYLISTS NEED A RESET...

Hairdressing isn’t just about blow-dries and balayage; it’s about people, energy and emotions. You’re not just transforming looks; you’re holding lives, stories, pain, joy and grief… and you’re still expected to stay on time and smash out 10 clients a day! We give so much, but how often do we give back to ourselves?

According to the Mental Health Foundation, 1 in 6 people in the UK experience a common mental health problem (like anxiety or depression) every week. For frontline, client-facing workers like us? That number is even higher.

The British Beauty Council found that 63% of beauty and hair professionals report struggling with mental health, with over 80% saying they don’t feel equipped to manage the emotional side of the job

This is exactly the reason why I created ‘I Can, I Am and I Will’ and the ‘RESET Method’ - a quick daily tool for mental fitness that fits right into your salon life. It’s not therapy and it’s not fluff; it’s real self-care for the working creative.

Try This: The RESET Method

The Power of Community

Keep it simple. Keep it honest. Stick it on your locker.

• R – Reflect: What’s coming up for you right now? Be real with yourself.

• E – Express: Write it down. Say it out loud. Move it out of your system.

• S – Shift: Get up. Stretch. Walk around the block. Change your energy.

• E – Empower: Hit a mantra: I Can. I Am. I Will. Every time you say it, you take your power back.

• T – Take Action: Choose one small thing you’ll do today. Text a mate. Ask for help. Drink water. Breathe before your next foil.

A 5-Minute Ritual That Grounds You

You don’t need an hour. Just a moment. Here’s mine from yesterday:

I Can hold space without taking it all on.

I Am present and powerful.

I Will move my body at lunch and reset.

... that’s it. No BS. Just truth, connection and accountability.

Here’s the thing: we’re not meant to do this alone. Hairdressing is a tribe. A culture. When one of us struggles, we all feel it. So, share this method with your team. Start the day with it. Try it in your next training session. Say it to a client in your chair. “Wanna try this thing with me real quick? I Can, I Am, I Will.”

It opens doors. It builds trust. It’s the spark that starts the shift – in you and in them. Because when we reset together, we rise together.

Transformation Starts on the Inside

We know what a new haircut can do. Someone walks in heavy and walks out lighter... we do that. That’s our magic. But, if we’re not checking in with ourselves, it’s easy to burn out.

So, let’s make 5 Minutes to Mental Fitness non-negotiable. Like heat protectant before a tong or patch tests before bleach.

I can. I am. I will. RESET. Do it for you. Do it with your team. Watch what happens...

LESSONS FROM A FISH MARKET

BEYOND THE CHAIR:

WHAT OTHER INDUSTRIES CAN TEACH US ABOUT RUNNING A SALON

LORENZO COLANGELO HAS RUN THE GALLERY (PROFESSIONAL INDEPENDENT SALON OF THE YEAR AT THE 2025 PRO HAIR AWARDS) FOR 30 YEARS. IN THIS NEW SERIES, HE TELLS PRO HAIR ALL ABOUT THE SURPRISING LESSONS HE’S LEARNT ABOUT SALON OWNERSHIP THROUGH LOOKING OUTSIDE THE HAIR INDUSTRY.

Over the years, I’ve built a successful salon business. Not just by refining my technique or watching what other salons are doing, but by learning from unexpected places. Podcasts, business books and conversations with clients who are CEOs and leaders – that’s where some of my biggest mindset shifts have come from.

When you stop looking sideways at what your competitors are doing and start looking at how other innovators are building culture, motivating people and creating, high-performing environments... that’s when things really change.

The Book That Changed My Thinking

Here’s something I didn’t expect to say when I opened my first salon: one of the most valuable lessons I ever learnt about leadership came from a story set in a smelly fish market in Seattle.

Not exactly what you picture when you think of a luxury hair salon, is it? But bear with me...

I was in my twenties when a client gave me a copy of Fish! – a short, punchy business book by Stephen C. Lundin and a few others, about workplace culture. It tells the story of a woman tasked with turning around a toxic office team. We’re talking low energy, low productivity and staff who couldn’t be bothered to pick up the phone. Sound familiar?

On her lunch break one day, she stumbles across a fish market, and she’s totally struck by how alive the place feels. The energy, the laughter, the teamwork. These people are slinging cold fish across the stalls and still having a better time than most of us on the salon floor. It’s wet, it stinks… and yet it’s buzzing.

She starts chatting to the guys at the fish stalls and learns there are four core principles that guide their culture, ultimately transforming her own workplace by applying them:

1

Be There

It sounds simple, but it’s about more than just turning up. It means being present with people – whether it’s your client, your assistant or your teammate. In a salon, this is massive. You can feel the difference when someone’s really with you versus just going through the motions. And it goes both ways – if

you want your team to show up, you need to show up for them first.

2 Play

This isn’t about messing around; it’s about bringing lightness and joy to the everyday. In hairdressing – where we’re often flat out from 9am till 6pm – a bit of humour and fun can make the whole thing better. BUT – and this is crucial – fun only works when people know their role and are good at it. There’s nothing worse than the team joker who fails to master the simplest task!

3 Make Their Day

This one’s magic. It can be as small as noticing someone looks a bit flat and making them a coffee without asking, or offering to help a junior finish their end-of-day jobs so they’re not the last one out the door. I always say: if you consciously try to make someone’s day, you will

“On her lunch break one day, she stumbles across a fish market[...]These people are slinging cold fish across the stalls and still having a better time than most of us on the salon floor. It’s wet, it stinks… and yet it’s buzzing.”

4 Choose Your Attitude

You get to decide what version of yourself walks through the door every morning, and the attitude you bring affects everything. If everyone on your team of 20 brings just 10% more energy, you’re looking at a 200% uplift in the room. That’s massive.

What blew my mind about Fish! is that it took a setting as unglamorous as a fish stall and made it a blueprint for brilliant workplace culture. And that’s the point –the principles are universal. You don’t need a shiny floor and a glossy front desk to have a team that’s energised and proud to be there.

This was one of the first business books I ever read, and I still draw on it now. The biggest lesson? If you want different results, look in different places. Don’t just double down on targets or panic about sales; look at the people, the energy and the day-to-day interactions. That’s where the magic starts.

So, if your team feels flat or your culture has slipped, don’t just work harder; look wider. Step back, stay curious and open your mind, because the next big idea is almost certainly sitting outside the safe four walls of your salon...

HOW TEAM RESILIENCE CAN BEAT ADVERSITY –A TRUE STORY

SALON STRONG IN TOUGH TIMES

DEBBIE DIGBY IS THE CEO OF PASSION4HAIR AND THE FOUNDER OF THE FEATHERS SALON GROUP. ALSO SERVING AS A BOARD DIRECTOR FOR THE NHBF AND COMMITTEE MEMBER OF THE HAIRDRESSING COUNCIL, HER JOURNEY IS MARKED BY HER DEDICATION TO ELEVATING INDUSTRY STANDARDS. IN THIS SERIES, DEBBIE UNCOVERS THE TRIED-AND-TESTED STRATEGIES FOR SALON SUCCESS.

When Connie Agliata, the Owner of CoCo Hair in Eastbourne, was sidelined with the devastating news of her mother’s terminal illness, everything changed. Her ability to be physically present in the salon was compromised; her mind was understandably elsewhere and her days were pulled between work, hospital visits and caring for her two children...

Connie bought the business in 2017. In a beautiful spot overlooking Eastbourne’s Sovereign Harbour, she created a bustling and successful salon. What happened next is a true testament to what it means to be ‘salon strong’.

On hearing the news of Connie’s mother’s diagnosis, the Salon Manager, Chloe King (a long-term and loyal team member) stepped up without hesitation. She reassured the team, maintained client care and took on tasks far beyond her remit. When asked about the team, Connie said, “We are all so close; we are like a family. Yes, we have disagreements, but we face them head-on. I’m consistent with team meetings and one-to-ones; even when I was off, I came in and did them. I’m pedantic about the way things are done, and I will not compromise on how we care for our clients. When one of our team members failed to open the door as clients left, I kept going over and over it until she understood. I’m passionate about delivering our ‘8 Essential Steps’ customer service technique, and I don’t mind being strict!”

Connie was off the floor for a year, so the first task was to ensure the clients were taken care of to the usual high standard. “I assessed every client’s needs and placed them with the right stylist. Many of my clients have been coming to me for years, and as Chloe and Lucy have worked with me for a

Connie’s Top Takeaways:

✔ Invest in team culture and communication.

long time, I knew they would be the best choice. By a stroke of luck, I managed to recruit a lovely young stylist too, however she would not have been strong enough for my regulars, so we carefully placed clients with the right stylist and emphasised rebooking. We focused on calling every client, ensuring they understood what was going on and how their needs were being carefully considered.”

The team achieved an 80% rebooking rate, thereby maintaining the salon’s turnover during this period. “There was definitely a little bit of ‘squeezing’ in the beginning, with stylists staying late and doing extra shifts. It was a stressful time for the team, so I would send them gifts –things like doughnuts with little messages or nice texts when a great review came in. I just wanted them to know how much I appreciated what they were doing for me –and although I was not there in person, I was there in spirit.”

“We often look for solutions in strategy, pricing, marketing and structure... but the real engine of a salon is its people.”

✔ Encourage flexibility and mutual cover when needed.

✔ Develop responsibility at all levels.

✔ Celebrate loyalty and trust.

✔ Cultivate resilience within your team.

The turnover remained the same, and the business continued to support Connie’s family financially. I asked Connie what kept her awake at night, and she replied, “Not being in control. At times I felt so lost, and the worry consumed me. So, we implemented a ‘Nutshell Report’. Every day, Chloe would message me saying, “In a nutshell, this is what happened today...”

I asked Connie what others could learn from her experience. She said, “I’ve realised the true power of flexibility and the importance of having each other’s best interests at heart, especially when a crisis hits. I was also surprised at the power of small gestures to make the team feel valued. Being able to witness my business standards being upheld from afar was so satisfying. It all makes me so proud of the team.”

We often look for solutions in strategy, pricing, marketing and structure... but the real engine of a salon is its people. The ability of a team to put others first and lean in to fill the gap shows a resilience that only shared commitment and loyalty can provide.

A STYLING DYNASTY

HEAD JOG’S NEXT GENERATION OF ELECTRICAL STYLING TOOLS.

Loved by the industry, Head Jog’s bestselling and award-winning professional hairbrushes are a kitbag staple across the UK –used by everyone from students and apprentices to celebrity stylists and top hair pros. So, it was a no-brainer for Head Jog to add electrical styling into the mix, and Futaria was born.

First came the FutariaHair Dryer, a tool so popular thanks to its innovative T-shape design, that it not only looked the part, but it performed the part too. Lightweight, high-powered and quiet, hairdressers loved it and wanted more…

In response, the Futaria range was expanded and now offers the next generation in heated styling tools:

The Futaria Air Styler was an instant hit, offering a 4-in-1 performance that enables users to straighten, wave and curl with heat, before setting the hair quickly with cool air for long-lasting styles. The ceramic plates ensure frizz-free and smooth results, with a variable temperature to suit all hair types. It also comes in two sizes to suit different hair lengths. Head Jog really do think of everything!

Straighteners are always a

For more information on Head Jog’s Futaria range, visit www.headjog.com or follow @headjoghair on Instagram

With a bouncy blow-dry being the ultimate look for many clients, the Futaria Hot Brush gives effortless and flawless style full of volume and bounce –making it an amazing retail opportunity for at-home quick fixes when clients don’t have time for a full blow-dry! Convenient and optional features such as a rotating barrel and air flow function make styling easy and, of course, the temperature is variable to suit all hair types.

No range is complete without a curling tong, and the Head Jog Futaria Waving Iron in sizes 13mm, 16mm, 19mm, 25mm and 32mm achieve waves and curls for every desire, every hair length and every style. The ceramic-coated, black barrels ensure every curl is as gorgeous as the next!

All the tools in the Futaria range have a quick heat-up time and a 3-metre cable –because time and flexibility should never be an afterthought in a busy working salon! The Futaria range prides itself on ensuring that not only do your tools look the part by not compromising on style, but they also add convenience to your routine too. With added features and ease of use, the tools create healthy results and save the hairstylist time, all whilst sitting at an accessible price point.

Whatever your style, achieve it with Futaria.

THERE’S NOTHING DUMB ABOUT

TIM SCOTT-WRIGHT, FOUNDER OF THE HAIR SURGERY, IS HERE TO SHARE HOW RECOGNISING AND COMMITTING TO A NICHE HAS LAID THE FOUNDATION FOR A PROFITABLE, FOCUSED AND RESILIENT BUSINESS. FROM BRANDING AND RECRUITMENT TO CLIENT LOYALTY AND CREATIVE DIRECTION, EVERYTHING AT THE HAIR SURGERY FLOWS FROM A SINGLE, STRATEGIC TRUTH: BLONDE IS BIG BUSINESS... IF YOU DO IT RIGHT.

Passion is a wonderful thing, but only when it’s combined with strategy does it pay the bills! I decided early on that if I was going to build a salon with substance, I needed to be grounded in something I knew better than most. I needed something that I had expertise in to the highest level, whilst also giving me creative fulfilment. For me, that something was blonde.

Blonde keeps me energised as a creative and it keeps me invigorated as a businessman. I want to show you exactly how there really is no such thing as a ‘dumb blonde’ business; I promise it’ll be one of the smartest moves you can make!

I fell in love with blonde early on in my career. Whilst working with Umberto Giannini, I learnt that perfecting a clean blonde was the elusive ‘golden goose’ for my future business aspirations. Acquiring that skill so early on and repeating it so many times (I must be 50,000 blonde consultations in by now!), has served not only me, but my team and my salon too. So much has changed in 30 years, but there’s one thing that hasn’t: lightening services. This has always been where you can charge big money in the salon... but only as long as you deliver big results!

For us, blonde isn’t just a service; it’s at the core of our business, our values and our messaging. Specialising in blonding has allowed us to differentiate ourselves from competitors, ensuring that every aspect of our salon reflects this expertise.

Blonde services make up almost 50% of our business. This focus is intentional and strategic; it guarantees that our reputation as a blonde specialist is not just maintained, but strengthened. We integrate this specialism into every area of the business, including:

• Our marketing, social media, brand messaging and campaigns. These consistently showcase our blonde expertise, attracting the right clients.

• Our creative work, photoshoots and industry collaborations. These highlight the precision and artistry behind our blonding techniques.

• Our client experience. This ensures every blonde service is customised and results-driven, resulting in client satisfaction and loyalty.

• Our education. We blend the creative and business elements to really equip students to bring in maximum income.

“Blonde keeps me energised as a creative and it keeps me invigorated as a businessman.”

• My ambassadorial role. This passion has led me to being the BLONDME Ambassador for Schwarzkopf Professional – how cool is that! It’s great because it keeps me close to all the new product developments and advancements.

I would urge salon owners and stylists everywhere to really focus and lean into what they love. Pick a specialism that reflects your passion and your profit potential. When you find an area of hairdressing that really excites you, it becomes infectious! It will inspire both your team and your clients; they’ll just want to be a part of it. Nothing is more infectious than being around someone who has genuine and authentic passion! Whether it’s blondes, vivids, hair up, bridal hair, cutting, fringes, curly hair... identify what fuels your passion and lean in. Build your entire brand around that specialism, from team training to the products you work with. The more consistently you communicate around one particular area, the more you’ll be recognised for expertise in that area. Products play a big part in this for us, which is why we use and retail BLONDME. Having a specific range for our blonde clients adds to our expertise, further building trust that we are the blonde authority.

I can already sense you worrying about putting off the non-blonde clients... but trust me, it doesn’t! Yes, 50% of my clients have a lightening service, but that means there’s the other 50% who don’t. And these clients still take on board all the messaging that reinforces us as the experts in their care, colour and customer service.

Lastly, it’s vital to keep innovating within your niche to stay relevant and respected. That includes things like keeping on top of celebrity trends, TikTok fads and any new language around your chosen specialism. If you want to position yourself as a voice of authority, you need to know what the conversation is, and you need to have an expert opinion on it. Within this, it’s really important to keep your education up too. Always make sure you’re consistently training yourself and your team to be fully in the know on all the latest product developments and techniques.

Remember, investing in yourself, your skills and your team is also investing in your bottom line. So, choose the place you want to grow your business and plant your feet firmly right there...

MENOPAUSE HAIR 101

With October being officially recognised as World Menopause Awareness Month, we are taking a look at the significant impact menopause has on both our industry’s workforce and its clients. From increasing the awareness of its impact on women’s hair health, to promoting support systems for female clients navigating this time, we break down everything you need to know about menopause and hair…

Small Changes, Big Impact: Creating a Menopause-Friendly Salon Culture

Barbara Kelly, Phorest Salon Software Education Lead UK & Ireland

The professional hair industry is built on trust, transformation and creating space for people to feel their best. As clients enter perimenopause and menopause, salon professionals are uniquely placed to support them during a time of often-invisible but deeply-felt change.

Hormonal shifts can bring a range of physical and emotional symptoms – including thinning hair, scalp sensitivity, hot flushes and mood swings. While these changes may be subtle, their impact can be profound, and they can all affect a client’s experience in the salon chair. That is why awareness, education and thoughtful adjustments to your service approach can make all the difference.

Start with a conversation. A simple “How have you been feeling lately?” or “Have you noticed any recent changes with your hair or scalp?” can open the door to a deeper, more personalised consultation. Some clients may not wish to share, and that is okay, but for those who do, listening with empathy and understanding builds trust and loyalty.

It’s important to record important client notes around this topic, such as increased sensitivity or changes in hair texture. These details will allow your team to tailor future appointments and ensure clients feel seen, heard and supported.

From a service perspective, comfort is key. Offer

calming scalp treatments for clients experiencing irritation or hair loss, for instance. Also, always opt for gentle, nourishing shampoos and colour products that are kinder to sensitive scalps.

The environment matters too. Something as simple as offering a cool drink, a fan at the station or a quiet moment can help someone experiencing a hot flush feel more at ease. Additionally, breathable staff uniforms, temperature-controlled spaces and the option for more private consultations all contribute to a more inclusive and thoughtful experience.

Marketing plays a key role here as well. Menopausal clients are often overlooked in salon campaigns, and inclusive imagery, language and service packages tailored to their needs can go a long way. With services like Phorest Ads Manager, salons can create targeted local campaigns that speak directly to women in this life stage – whether it’s promoting haircare solutions or indulgent treatments designed for wellbeing.

Ultimately, creating a menopause-friendly salon culture is not about dramatic changes; it’s about small, consistent actions that come from a place of care. When you take those steps, you are showing your clients that their comfort, confidence and experience matter at every stage of life.

How Is Menopause Hair

Different to Other Hair Types?

Lloyd Court, Seanhanna, Wimbledon

Put simply, menopause causes a women’s oestrogen levels to decline. Oestrogen is what helps to keep the hair in its anagen (growth) phase for longer. So, in turn, a lack of oestrogen can cause the hair to reduce in volume, feel finer or break more easily.

Like most hair loss cases, menopausal hair loss takes time to occur, so it’s always better to catch it early. When in the salon, it’s good to identify whether the hair is thinning due to menopause sooner rather than later, allowing a plan of action to be put into place.

Customising Your Client Care

How do you talk to your clients about menopause hair? I always approach the topic with empathy and honesty. Most of the time, clients bring it up themselves when they start noticing changes in texture, shedding or overall thickness. If they don’t, I’ll gently start the conversation during a consultation if I can see their hair or scalp changing. I always listen first to make them feel heard, before explaining that what they’re experiencing is common and manageable. From there, we talk about how to adapt their haircare, styling and maintenance in order for the hair to look and feel the best it possibly can.

What are the key styling tips you give to clients who may be suffering from menopausal hair loss?

I focus on styles that make the hair look fuller and easier to manage. Structured shapes with soft layers, for example, can create natural volume without thinning out the ends. Often, slightly shorter cuts make the hair feel thicker and healthier, and avoiding heavy, blunt fringes can also help when the hairline isn’t as dense. I encourage gentle styling, minimal heat and regular trims to keep the hair’s strength and shape. It’s all about working with the hair the client has and making it feel like their own again.

The Do’s and Don’ts of Working

With Menopausal Clients

Carol Ritchie, Carol Ritchie Bespoke Hair, Southsea

DO Listen First: Every woman’s journey is different. Hormonal hair can become a wide variety of things, including dry, brittle and thinner.

DO Prioritise Moisture and Strength: Think gentle colour, heat protection and bond-building treatments.

DO Support With At-Home Care: Getting clients to look after their scalp health in between appointments is crucial.

DON’T Overload With Protein: This can make the already-delicate hair feel worse.

DON’T Ignore the Emotional Side: Confidence takes a hit when the hair changes, and we, as stylists, are in a position to help rebuild that.

The Power of Hair Extensions

Hair changes during menopause are often linked to hormonal fluctuations that can lead to thinning, reduced density and changes in texture. For many women, this can have a profound emotional impact, affecting not just how they look, but how they feel about themselves.

Extensions, when applied with the right method and care, can be a supportive cosmetic solution to help restore volume and confidence. Just as non-invasive face treatments are now commonplace, hair ‘tweakments’ are the future. Small, targeted changes – such as filling in sparse areas or balancing asymmetrical thinning – can make a visible difference without putting additional stress on the scalp or natural hair.

When it comes to hair extensions, education is key – clients should understand that not all extension methods are suitable for thinning hair, and regular maintenance appointments are vital to monitor scalp health, adjust tension and ensure comfort. Most importantly, clients need to be set up with realistic expectations. Extensions are not a cure for hair loss, but they can provide a meaningful confidence boost when managed professionally.

Menopause-Specific Extension Services: Menopausal clients often benefit most from lightweight, low-tension extension systems that protect the integrity of the natural hair while enhancing appearance. This includes:

● Ultra TipsandNano Tips: Exclusively designed to be gentle, discreet and low maintenance, these extensions place minimal stress on the scalp and hair. They are ideal for adding volume rather than length, which aligns with the needs of many menopausal women.

● Lightweight Half Wefts: This extension service is highly discreet and perfect for adding fullness without excessive weight.

● Colour Extensions for Dimension: This is a non-chemical way to introduce highlights or lowlights, adding vibrancy and visual thickness without colouring the natural hair.

By offering menopause-conscious products and tailoring the service to individual needs, salons can provide not just a treatment, but a wellbeing-focused experience. This will help clients feel supported, understood and in control of their hair at every stage of life.

Is Menopause Really Destigmatised in Salons?

Nancy Stripe, Stripe Colour Studio, Handforth

The Menopause – or ‘The Change’ as my mother used to call it – is now an openly discussed topic behind the chair. However, I do wonder whether this is because it’s become something not to be ashamed about in the public forum or whether we have just fostered an environment at Stripe in which clients feel at ease to talk?

With the hair market now waking up to the fact that mid-life clients are big spenders, and trend reports are citing ‘grey blending’ as one of the main trends for 2025, it’s no wonder that social media is now embracing menopause posts and catering far more than we have seen before.

Where we have to be careful is making sure we are not just monetising this delicate period of life, but truly understanding the feelings of these clients. We need to be getting to the core of their insecurities around body image and self-confidence, and elevating them with positive conversation.

While menopause does not directly cause grey hair, the hormonal changes can speed up pigment loss. I will not allow clients to see their greying hair as a negative thing. This doesn’t mean they have to necessarily embrace it; it just means we encourage choice in how our clients want to colour. It means us paving the way for feeling beautiful in any era of your life.

This kind of change in salons will make for happier clients – both now and in years to come when they start to recognise the beauty in what they have naturally. We have seen this in recent years with encouraging natural curls, and yet I still hear hairdressers speaking negatively about white hair – that attitude needs to change. We’ve made a lot of progress, but we’ve still got a long way to go…

4

Ways Menopause Affects the Hair

Maxine Sutcliffe, Qualified Trichologist, KH Hair, Newark

1

Chemical Changes

When we first become perimenopausal, our hormones begin to fluctuate, causing a ripple effect throughout the whole of our bodies. Heavy periods can lead to a loss of serum ferritin (the storage of iron), and this can contribute towards hair loss or hair thinning.

In addition, menopause can also cause the hair to become finer and more brittle, which can result in breakage if not cared for properly.

2 Diet

When it comes to tackling menopause, the importance of a healthy, balanced diet cannot be overestimated – especially for hair growth. Red meat, beans, brown rice and nuts, for example, are a great way to help combat hair loss through keeping our ferritin levels up.

It’s important for clients to choose foods that contain biotin too, as this is beneficial for hormone balance, energy production and strong, healthy hair, skin and nails. It can be found in eggs, milk, bananas, salmon, avocados, raspberries and sunflower seeds.

3

Hormone Replacement Therapy

If symptoms are severe, a client’s doctor may suggest Hormone Replacement Therapy (HRT). This helps restore the body’s oestrogen, in turn relieving troublesome mood swings and hot flushes. Through replacing these declining hormones, HRT is also known to slow down or even stop hair loss or thinning.

Whilst clients do appreciate advice from their hairdresser on issues surrounding menopausal hair, you must ensure they always consult a GP before taking any form of Hormone Replacement Therapy.

4 The ‘S’

Word

Another huge factor that can affect the hair is stress, and many symptoms of menopause certainly contribute towards increased levels of this! Stress is a well-known trigger for hair loss, so I always tell my clients to get plenty of exercise to try and keep stress levels down and feel-good hormones up.

How to Identify Menopausal Clients

Menopausal hair loss is something we see increasingly often, and not just with our clients in their 50s –the perimenopause can start as early as 35, and hair is often the first signal that something is changing internally.

Why does it happen?

During menopause, oestrogen and progesterone (the hormones that support hair growth and density) begin to decline. This hormonal shift can increase the effects of androgens (male hormones), particularly DHT, which can shrink follicles and lead to thinner, weaker and slower-growing hair.

How can this show up?

● A thinner ponytail.

● Excessive shedding in the shower or hairbrush.

● A more visible scalp, especially at the crown or temples.

● Hair breakage at the crown of the head.

● A dry, irritated scalp.

How can hairdressers identify this?

You don’t need a microscope to be a brilliant support to your clients. Here’s what to look for:

● Short, wispy regrowth that never quite thickens up.

● A widening parting, especially near the fringe and crown.

● Clients complaining of frizz, dryness or an increased sensitivity to colour.

How can hairdressers support their clients?

This is where we can have a huge impact. Even if we’re not medical professionals, we are trusted experts and early spotters. I recommend opening the conversation gently with clients, creating a safe space by simply asking if they’ve noticed any changes in their hair or scalp lately. Clients often feel relief just being able to say it out loud.

Try to educate without overwhelming. Explain that menopausal hair changes are common, but not inevitable or untreatable. Offer reassurance to let them know they are not alone and that support does exist. Remember, hairdressers are often the first people women confide in, and that gives us incredible power to support, uplift and guide them through a confusing time. Menopausal hair loss isn’t just a cosmetic issue; it’s a health message. When we can help decode it, we become more than stylists; we become trusted allies.

What Type of Products Should You Be Using on Menopausal Clients?

Artistic Educator

Since menopause often results in hair thinning, dryness, slower growth and even an increased scalp sensitivity, it’s the perfect opportunity to reassess your clients’ routine and shift towards products that hydrate, strengthen and soothe.

I always recommend starting with sulphate-free, moisture-rich shampoos and conditioners, and adding in regular deep hydration like the Honey Crème Moisture Retention Masque from Design Essentials. Look for ingredients such as biotin, peptides, niacinamide and caffeine, all of which help to support the scalp and hair follicles.

A bond-repair treatment and a calming scalp serum can also make a big difference, especially if the client is experiencing discomfort or breakage. Even small switches, like using a silk pillowcase or incorporating protective styles, can help reduce stress on the hair.

5

Top Tips for Working With Extensions on Menopausal Hair

Inanch Emir, Inanch London

1

Start With the Scalp: Always carry out a thorough consultation, especially checking for scalp sensitivity and hair density.

2

Micro Bonds for the Win: Cutting our Gold Class Hair polymer bonds into micro sections ensures precision and comfort for thinning areas.

3

Focus On Volume, Not Length: Adding body to the sides and crown subtly boosts the client’s confidence and keeps the finish natural.

4

Prioritise Maintenance: Recommend gentle, sulphate-free aftercare and encourage regular salon visits for refits and scalp check-ups.

5

Support From Within: Nutritional support – such as biotin or marine collagen supplements – can work synergistically with external treatments for better results.

Anti-Hair Loss Shampoo, Nioxin

Launched for the very first time last year, Nioxin welcomed its Anti-Hair Loss shampoo, a product specifically formulated to address thinning and hair loss in just twelve weeks. Featuring a unique blend of caffeine, niacinamide and patented Sandalore technology, the cleanser offers hair loss sufferers a no-fuss solution to strengthen the hair from the root, combatting thinning and hair loss with every wash.

Bonacure Root Activating Shampoo, Schwarzkopf Professional

The Schwarzkopf Professional Bonacure Root Activating Shampoo is a gentle yet powerful cleanser, designed specifically for weak or thinning hair. Formulated with a vegan, sulphate- and silicone-free formula, it contains a Superfood Complex enriched with guarana and biotin to stimulate the scalp, improve micro-circulation and strengthen the hair from the roots.

THE MENOPAUSE PROD

Polymer Bond Extensions, Gold Class Hair

Ideal for clients with thinning or fragile hair, the Polymer Bond Extensions from Gold Class Hair offer an optimum solution for menopausal hair. These discreet, flexible bonds can be cut into micro bonds, making them virtually undetectable and able to deliver natural-looking volume without placing stress on the hair or scalp. The customisable micro bonds also allow for targeted application on delicate areas, offering maximum comfort and minimum weight.

gluttony volumising shampoo and bride of gluttony volumising conditioner, evo Working to build body and fullness in finer hair types, the gluttony volumising shampoo and bride of gluttony volumising conditioner from evo is ideal for menopausal clients suffering from hair thinning. With added hydrolysed quinoa to strengthen the hair whilst retaining colour vibrancy, the range works to add volume without weighing the hair down.

Kitoko Oil Treatment, ASP

Designed for hair that lacks moisture, strength and nourishment throughout the menopause years, the Kitoko Oil Treatment from ASP combines karité and argan oils to repair, revitalise and strengthen, leaving the hair weightlessly transformed, ultra-smooth and beautifully radiant.

DUCTS

D6 Scalp Brush, Denman Professional

“When it comes to menopausal hair changes, the key is working with the hair, not against it. Thinning, dryness or changes in texture can all show up, so supporting the scalp and keeping hydration levels up are key. Especially when it comes to styling tools, anything that protects the integrity of the hair is essential. This is why I advise all my menopausal clients to introduce a healthy scalp routine into their at-home care – specifically incorporating a scalp scrub, conditioning mask and the Denman D6 Scalp Brush.”

–Josh Woodman

Invati Ultra Advanced, Aveda

Discover the Invati Ultra Advanced range from Aveda, a multi-step system crafted to tackle hair loss and thinning using vegan, naturally derived ingredients. Featuring the brand’s Follicle Vitality Complex, the products utilise innovative technology to instantly thicken the hair, fortify the strands and reduce hair fall due to breakage.

100% Compostable Towels, Easydry

With scalp sensitivity being one of the most significant hair changes resulting from menopause, Easydry offers an innovative solution that is both gentle on hair and better for the planet – 100% compostable towels. Soft, lightweight and highly absorbent, the towels work to reduce friction and the need for aggressive drying techniques, making them an excellent option for fragile hair and sensitive scalps during menopause.

STANDARD

Introducing the 2025 House of Inanch ‘Gold Collection’ in partnership with Gold Class Hair.

Step into a new age of luxury Gold Class Hair –Where Hair Extensions Come to Life

Our latest collection celebrates the true versatility of our extensions, showcasing a stunning spectrum of textures, colours and lengths designed to transform every look. From sleek sophistication to soft, voluminous waves and stunning natural curls, this collection reflects the premium quality and flawless blend Gold Class Hair is known for. Because luxury isn’t just a statement; it’s a standard.

Gold Class Hair is now available in our classic polymer (k-tip) bonds, micro rings (nano bonds) and hand-tied wefts which can be customised in colour, hair texture and hair density to perfectly match the clients’ own hair features.

Gold Class Hair is renowned for setting the standard in luxury hair extensions, thanks to its uncompromising focus on quality and ethics. Every strand

is made from 100%-natural Indian Remy hair, which is ethically sourced from temples and carefully selected to ensure the cuticle remains intact for a silky, tangle-free finish. Gold Class Hair is completely silicone-free, meaning what you see and feel is the hair’s natural beauty, resulting in the most authentic and natural-looking extensions that blend seamlessly.

What makes Gold Class Hair truly unique is the attention to detail in its textures and colour range. All textures are naturally occurring – including the curly collection, which is not chemically permed – offering clients the most realistic and versatile styling options. With an extensive palette of shades to choose from, Gold Class Hair also provides customised colour blends, allowing extensionists to create bespoke tones that perfectly match or enhance a client’s natural hair. This commitment to ethical sourcing, premium quality and artistic versatility has made Gold Class Hair the go-to choice for those who want nothing less than the very best.

Inanch says: “With our new House of Inanch ‘Gold Collection’ in partnership with Gold Class Hair, we really wanted to celebrate the incredible versatility of our extensions. We’ve curated a range that

showcases our regular, extra-body wave and hugely popular curly textures, allowing clients to experiment with different looks while still enjoying the luxury and quality they expect from Gold Class Hair

Each texture has been crafted to move and blend naturally, whether you’re after a glossy, polished style or a more effortless, lived-in finish. It’s all about giving Class Hair

express themselves through the hair that looks and feels like their own”.

Looking to elevate your hair extension services and gain access to one of the UK’s most exclusive extensions brands? Register your interest to become a Gold Class Hair Partner Salon or Extensionist. Visit our new website at www.goldclasshair.com.

SOLD ON

Pro Hair goes behind the scenes with Inanch and the team on their new ‘Gold Collection’ shoot...

“Our latest collection celebrates the true versatility of the Gold Class Hair extensions, showcasing a stunning spectrum of textures, colours and lengths designed to transform every look. From sleek sophistication to soft, voluminous waves and stunning natural curls, this collection reflects the premium quality and flawless blend Gold Class Hair is known for. Step into a new age of luxury with Gold Class Hair –where hair extensions come to life. Because luxury isn’t just a statement; it’s a standard.”

HAIR: Inanch London Artistic Team - @inanchlondon @inanch_justme @nicola_smyth_nshair @sarah_riggott_education

MAKE-UP: Lauren Mathis

STYLING: Magdalena Jacobs

PHOTOGRAPHY & VIDEOGRAPHY: Lee Smyth

BTS: Kieran Temple

HAIR/MAKE-UP/STYLING: Safy Burton
PHOTOGRAPHY: Liam Oakes

“SPECTRUM IS A REAL REFLECTION OF WHO I AM BEHIND THE CHAIR. IT REFLECTS THE KIND OF WORK I LOVE TO DO, DAY IN AND DAY OUT – REAL, WEARABLE, CLIENT-FOCUSED LOOKS THAT STILL PACK A PUNCH CREATIVELY. THIS COLLECTION IS FULL OF PERSONALITY, PURPOSE AND COLOUR THAT MOVES WITH CONFIDENCE.”

ECCENTRICITY SAM BELL

“The Eccentricity collection was inspired by a simple yet powerful thought: What if I invited eight of my most eccentric friends to a party? I imagined each of them arriving; bold, unpredictable and entirely themselves. That visual became the creative springboard for this collection –a celebration of individuality, character and personal style through hair.

Each of the eight looks represents a different personality, translated through colour, texture and shape. I allowed myself full creative freedom, straying from uniformity and embracing contrast. From sculptural forms to vivid colour palettes, every look tells its own story. Some are exaggerated, some playful, others abstract, but each one reflects the beautiful chaos of self-expression.”

HAIR: Sam Bell MAKE-UP: Roseanna Velin STYLING: Joey Bevan PHOTOGRAPHY: Mateusz Sitek

“At its core, Eccentricity is about challenging convention. It honours those who stand out, those who express themselves with confidence and those who never follow the crowd. This collection is not just about hair; it’s about attitude, energy and the courage to be different.”

Carol Ritchie

Carol Ritchie at Carol Ritchie Bespoke Hair MAKE-UP: Safy Burton

STYLING: Lewis Robert Cameron

PHOTOGRAPHY: Desmond Murray

HAIR:

“Icon Her is a celebration of modern femininity and the power of hair to express identity. Each image captures a woman who feels iconic in her own way –not through fame, but through confidence, presence and individuality.”

Freelance forum...

BUSINESS BEHAVIOURS

BENJAMIN SHIPMAN,CO-FOUNDER OF THE HAIR MOVEMENT, EXPLAINS

HOW LEADING WITH VALUES IS THE CULTURE BEHIND EVERYTHING.

The biggest challenges in salons today often aren’t technical; they’re cultural. It’s rarely the craft that wears people down; it’s the atmosphere. Things like tension, lack of trust, drama or simply a group of individuals sharing a space without sharing a sense of purpose.

At The Hair Movement, we believe culture sits at the root of everything. It’s how we show up, how we grow and how we sustain success. We’re a shared working space, but we operate under one brand banner and a shared set of values. That’s what holds it all together.

We’re not fluffy – in fact, we’re fiercely commercial! We monitor every penny, watch the bottom line and operate with a high level of structure and efficiency. In a co-working environment with many individuals under one roof, structure isn’t optional; it’s essential. Structure creates clarity, consistency and calm, and without it, things spiral. It might feel rigid at times, but it gives everyone the stability they need to focus, thrive and grow. We believe culture and commercial success fuel each other, but if we’re ever forced to choose, we’ll back our culture and values every time.

Of course, it’s easy to talk about values when everything is going well. But what happens when sticking to them carries real risk? When it could hit the business financially, create disruption or cause temporary upheaval? What about when you’re just craving an easier path? That’s the real stretch test. That’s when you find out if you are truly values-led or just playing the part.

A few months ago, we made the decision to part ways with two of our highest-earning co-workers. On a human level, it was tough, but from a brand perspective... it was a no-brainer. Their ability was never in question, but behind the scenes, their behaviour didn’t reflect the values and principles we live by.

So, we asked ourselves: What’s the real cost of keeping someone who disrupts the culture we’ve worked so hard to build? Of course, at first glance, it’s always easier to maintain the status quo... until it’s not.

Skill and revenue can never justify toxicity, especially in a shared space. So, we made the call.

“We believe culture and commercial success fuel each other, but if we’re ever forced to choose, we’ll back our culture and values every time.”

Immediately, co-workers felt happier and more connected, and our guests noticed the difference too. And here’s the thing – we didn’t even feel it on the bottom line. These two spots were filled straight away, as we had other stylists wanting to join us because of this culture.

That decision reinforced what we already believed: success isn’t just about numbers; it’s about creating an environment where people genuinely thrive. And thriving looks different for everyone. For some, it’s building a loyal guest base, and for others, it’s refining their craft, feeling seen and supported, or having the freedom to maintain a work-life balance. At The Hair Movement, we try to celebrate all of it, and when we don’t get it right, we learn, adjust and move forward. That’s the reality of being values-led.

Culture shapes guest experience too. People feel it in how they’re treated, listened to and respected –whether they’re in for a transformation or a trim. Values don’t show up on a P&L, but they drive loyalty, retention and referrals. Guests stay longer and co-workers grow. That’s the real return on investment.

It also means we attract the right stylists. The structure is there, but we shouldn’t need to micromanage. Those who fit, thrive, and those who try to fight the culture usually can’t sustain it and eventually step away.

If you’re a freelancer working in a shared space, ask yourself: What kind of environment do you want to create? Your values should answer that. They don’t need to be pretty words on a poster; they need to be practical, usable and reflective of the community you’re building.

Think about how people interact in your space: How do you handle conflict when it shows up? Who do you invite in and why? What behaviours do you intentionally welcome and which ones do you silently accept?

If you don’t have clear answers, start by writing three to five principles that reflect the environment you want. Keep it real. Keep it useful. You should be able to come back to them when things get messy, and find your answer already waiting for you.

LET’S TALK!

HOW TO FIND YOUR NICHE

SHEILA ABRAHAMS MBE, FOUNDER OF THE FREELANCE HAIRDRESSERS ASSOCIATION (FHA), SITS DOWN WITH RACHAEL LOMAX, AKA ‘THE COPPER QUEEN.’ SHARING HOW SHE BUILT A CAREER ON PASSION, PRECISION AND A SIGNATURE SHADE, RACHAEL EXPLAINS HOW FINDING YOUR NICHE COULD BE THE KEY TO GROWING A LOYAL CLIENTELE.

showing to others that you truly care about contributing to the industry you are part of.

Sheila: Hi Rachael. You’ve built a strong identity as ‘The Copper Queen’ – how did finding this niche help you grow as a freelancer and educator?

Rachael: Finding my niche allowed me to focus on my true passion – colour. Or, more specifically, copper! Copper hair isn’t something that’s typically taught in traditional college settings, so I believed it was important to fill that gap and build an education platform around it.

As a freelancer, I had the freedom to be more experimental and open-minded with colour brands, which gave me the flexibility to really refine my approach. Combining my deep knowledge of copper with the freedom that comes with freelancing helped me to build this recognition for what I do. Not just in the salon, but also as a specialist educator in this space.

If you’re looking to find your niche, it should come from a place of deep passion – the kind that keeps you experimenting, growing and learning. So, I would recommend finding out what makes you really excited; find the thing that sets your soul on fire and build everything else around it.

Sheila: I couldn’t agree more! When you lead with passion, it shows in your work. As a freelancer, why do you feel it’s important to say yes to opportunities like education and networking events?

Rachael: It’s these opportunities that help you to build genuine relationships within the industry. It’s not just about personal growth; it’s about showing up to support fellow educators and colleagues. Being present at events and involved in education puts you in a positive light,

Sheila: You’re an educator yourself –what inspired you to step into that role, and how has it changed the way you work?

Rachael: Education was a natural step for me because I’ve always been passionate about sharing knowledge, especially in areas that aren’t widely taught. I wanted to create the kind of education I wish I had access to when I was learning. Stepping into this role has definitely changed the way I work. It’s made me more reflective, more intentional and constantly curious. Teaching others pushes me to keep evolving and really deepen my own understanding so I can pass it on with confidence. Remember, education isn’t about showing off what you know; it’s about helping others grow in a way that works for them

Sheila: It’s exciting to see this progress, especially for the next generation coming through.For freelancers just starting out, what’s your advice when it comes to carving out your space and embracing ongoing learning?

Rachael: I believe the key to starting out is building a solid foundation of knowledge and skills. It’s so important to take the time to really understand the basics and gain confidence in your abilities. Once you’ve reached that point, you can start exploring what truly draws you in within the industry. That’s when it makes sense to think about finding your niche or deciding whether you want to go into salon work, education or freelancing.

Sheila: And finally, what part of your work do you love most right now?

Sheila: That’s such a grounded approach. So, do you think the industry is shifting in terms of how it supports freelancers?

Rachael: Definitely! More people are looking for a less hectic, more balanced way of working. There’s a growing desire for flexibility, not just in schedules, but in choosing which brands, products and opportunities to align with. It’s encouraging to see brands becoming more supportive of this mindset too. Overall, I feel the industry is moving in a really positive direction for freelancers.

Rachael: Oh wow, this is a tough one because I’m genuinely loving every part of my career right now! From the education side, I’m loving how more and more professionals are recognising the importance of truly understanding copper, especially how it behaves differently and how to work with it in a new way. Teaching these classes and then seeing the transformation in my students’ confidence is incredibly rewarding. Knowing that what I’m sharing is making a real impact on their careers really makes me proud. It’s this passion for the craft that keeps me inspired every single day.

Sheila:Your passion is infectious, Rachael. It’s been a pleasure hearing about your journey.

Freelance forum...

CLUB RULES

THE IMPORTANCE OF TAKING DEPOSITS AS A FREELANCER

SOPHIA HILTON IS THE FOUNDER OF NOT ANOTHER CLUB – A COMMUNITY-LED MOVEMENT IN BUSINESS AND LIFE COACHING FOR THE HAIR INDUSTRY. IN PART TWO OF AN EXCLUSIVE NEW SERIES FOR PRO HAIR, SOPHIA DISCUSSES WHY FREELANCE HAIRDRESSERS NEED TO START TAKING DEPOSITS TODAY.

Let’s be honest, freelance hairdressers often find taking deposits harder than employees do. Why? Because there’s no front of house team, no manager and no one else to ask for the money. It’s just you. You have to look a client in the eye (or more likely, send a message) and ask for money before you’ve even picked up your tint brush, and that can feel deeply uncomfortable. But here’s the harsh truth: if you’re not taking deposits, you are 100% taking money out of your own pocket instead.

So, let’s break it down. How many cancellations did you have last month? Multiply that number by 12. Now, add up how much those missed appointments cost you. Was it £800? £3,000? £5,000? Try to imagine what that money could have done. A weekend away with your partner? Paid off a credit card? A holiday with the family? When you put a personal cost to that number, it hits differently. Not charging deposits isn’t just a financial hit; it’s an emotional one. That’s your life you’re giving away because you’re afraid to draw a line.

Most hairdressers struggle with the same four things:

1. Charging their worth.

2. Raising their prices.

3. Taking deposits.

4. Retailing products.

What lies at the root of all of this? The fear of not being good enough. But here’s something to remember: every business you admire and every brand that feels professional and respected has boundaries. Taking a deposit isn’t rude; it’s business. It’s time we stopped seeing it as anything less. If you’ve never done it before, know this: the best time to start was yesterday and the second-best time is today.

Sure, a few clients may get the hump about it, but it’s always just a few. One or

“Taking a deposit isn’t rude; it’s business. It’s time we stopped seeing it as anything less.”

two complain, and suddenly it feels like everyone’s upset. But you have to remember, that’s just your brain’s negativity bias talking. Did you know we’re six times more likely to remember negative feedback than positive feedback? At the end of the day, if five people grumble and 100 people pay their deposit without a fuss… you’re winning.

If you’re going to take a deposit, make it count. Anything less than 50% isn’t enough to protect your income or deter time-wasters. A 50% deposit is your insurance policy, and it’s the standard for a reason.

“But what if they cancel? What if it’s

one of my loyal regulars?” Let me tell you what we did at Not Another Salon. One day, a regular called in a panic –she’d cancelled outside the 48-hour window and didn’t want to lose her deposit. I could’ve just let it go, but instead, I said, “Let me do everything I can to fill the stylist’s space today. If I can rebook it, I’ll give you the full deposit back. If not, it’ll be kept, because that space would’ve gone unused.” That approach felt fair to everyone involved and she respected it. It showed we weren’t just keeping the money for nothing, and we were protecting the livelihood of our team.

If you want to raise your prices, level up your service and be seen as a serious, high-end professional, then you need to stop making decisions based on fear. It’s time to start showing up as the business owner you are. Yes, you can make exceptions. I’m not saying you need to turn into a robot! If a client has been with you for years and never missed an appointment, maybe you let it slide once a year. But anything more than that? You’re letting fear run the show. In 2025, a beauty business that doesn’t take deposits feels… amateur. You’re better than that.

Still nervous about what to say? Use this: “To secure your booking, we take a 50% deposit. If you’re happy to pay that today, we’ll get you booked in. If now’s not the right time, that’s totally fine, just give me a message when you’re ready to pay and I’ll do my best to hold the space for you, though I can’t guarantee it will still be available.” Clean. Clear. Kind. You’re not being pushy; you’re being professional.

You didn’t go self-employed to be walked all over; you did it for freedom. However, real freedom doesn’t come from winging it; it comes from structure and boundaries. Start taking deposits today –you’ll thank yourself when someone doesn’t show up next week… and you still get paid.

THE LAUNCHPAD

TWO STEPS FORWARD

ASP has recently introduced Dream Curls – a high-performance curl styling duo designed to define, shape and enhance natural texture. Created with stylists in mind, the new range empowers professionals and clients to achieve beautifully defined, frizz-free curls in two simple steps. The duo is made up of: The Dream Curls Curl Defining Cream, crafted to nourish curls while reducing frizz, and the Dream Curls Scrunching Jelly, that works to lock in the curl pattern by boosting definition and taming flyaways without crunch or residue.

A PLACE IN THE SUN

Adding to its existing line of reparative haircare, Keratin Complex has launched the KCHYDRATE Moisture Shampoo and Conditioner. This new pair works to gently cleanse and nourish from the inside-out, infusing long-lasting hydration to leave the hair softer, shinier and more manageable. Inspired by the sunny beaches of South Florida, the range features a blended fragrance of candied apple, whipped cream, sandalwood and rose, offering users a touch of summertime luxury throughout the year.

A TASTE OF HONEY

COLOUR WITH A CONSCIENCE

Introducing the latest launch from Andreia Professional – the Demi Permanent Hair Color Collection. This high-performance, vegan-friendly system works to deliver glossy tones, soft transitions and superior client comfort, all whilst giving hairdressers optimum control, flexibility and creative freedom. With a smooth gel texture and a refined fragrance that combines woody, aquatic and citrus notes, the new formula is 100% vegan and provides up to 70% grey coverage.

Design Essentials has recently announced the launch of its latest innovation – the Honey Crème Moisture Retention Masque. Designed especially for dry, brittle or damaged hair, this rich, deep-conditioning treatment works to deliver intense moisture, softness and shine. Infused with the natural power of honey and sunflower oil, the masque penetrates the hair shaft to replenish essential nutrients, condition the cuticle and improve overall manageability.

A WIN FOR RECYCLING In celebration of World Ocean Day back in Summer, Denman has created the Milk Comb – a professional-quality detangling comb crafted from plastic milk bottles. Signifying the brand’s continued commitment to progressive sustainability, the bottles are sourced from Denman staff, factory workers and the HQ kitchens, deposited in designated bins with no contamination

ONE OF A KIND

Built for barbers that like to stand out, Wahl’s Limited Edition Vapor takes the precision, power and performance of its original clipper and elevates the look with a special hydro-dip design. With each clipper featuring a completely unique design, as well as a soft-touch finish for superior grip, comfort and control, the limited-edition product seriously celebrates the individuality of barbers and their craft.

FRIZZ FIGHTER

Say hello to the new Con[seal]er from SHED – a camouflaging cream targeting frizz and split ends. Crafted to restore the hair for a smooth and healthy look, the lightweight formula conditions and nourishes fragile ends, concealing the appearance of frizz and breakage, whilst helping to protect against future damage.

CROSSING THE DESERT

Zen Luxury Extensions has recently unveiled its latest tonal innovation – the Desert Muse Collection. This striking new palette of cool-toned ashy browns has been designed to meet the rising demand for effortless, earthy colours in the professional salon sector. Inspired by sun-drenched desert hues and natural, lived-in beauty, the collection introduces three new ash shades to the Zen Luxury Series+ range: 2A, Ashy Dark Brown; 4A, Medium Ashy Brown; 8A, Light Ashy Brown.

HOT ON THE SCENE

Introducing Enki – the new, luxury, single-use salon towels developed for professionals and designed with the client in mind. Suitable for a wide range of applications –from hairdressing to gentle face towels in barbershops, salon washrooms, beauty couches, bed covers for spas and body covers in cosmetic clinics – they offer an affordable, hygienic alternative to reusable cotton towels. Made from natural, vegan-friendly plant fibres, the towels are 100% biodegradable within 8-12 weeks and compostable.

ATTA CURL!

Offering a dedicated treatment programme for clients with curly and frizzy hair, MOOD has launched its new curl line – Dream Curls. The new collection, which features three hero products – Dream Curls Shampoo, Dream Curls Mask and Dream Curls HD Mist – are formulated with fermented rice water to provide significant improvements to the strength, shine and manageability of curly hair. As with all the MOOD ranges, the curl collection is 100% vegan, cruelty free and produced using sustainable energy.

A PRECISE PERFORMANCE

INTRODUCING THE LATEST INNOVATION FROM BABYLISSPRO: THE DRYING WAND

Designed to meet the evolving demands of modern stylists, BaBylissPRO has reimagined the professional hairdryer with the Drying Wand – a tool engineered for effortless handling, powerful airflow and precision control.

Featuring a high-performance digital motor to generate a precise, high-density air flow for faster drying, the Drying Wand uses advanced, dual ionic technology to reduce frizz and boost shine. And with a pioneering design that works to make the tool an effortless extension of a stylist’s arm, it is lightweight and ergonomic for easy handling and manoeuvrability.

The new patented technology evenly distributes the airflow for faster, more concentrated drying, while the fast, quiet, long-life motor delivers consistent performance, in both salon and session environments.

The secure, professional-quality attachments include an ultra-thin concentrator nozzle, a straightening pik and an advanced, ceramic diffuser. All attachments click securely into place with an easy-release, push-button mechanism, neatly housed in a storage stand.

Get the Look: 90s Supermodel Blow–Out

With Syd Hayes Big hair is having a huge comeback right now, and the key to this is creating volume. I always like to reference Cindy Crawford for her signature, supermodel hair – or even the likes of Sabrina Carpenter or Bella Hadid. Volume is key, and I love to set the hair using a fast, powerful, reliable and lightweight dryer like the Drying Wand. I like to use a big, round brush, before putting in velcro rollers to set the hair as it’s drying. Once the rollers have been taken out, brush the hair through with a Mason Pearson Boar Bristle Brush. Lastly, if needed, use a pin curl technique with the wide barrel curling tong to set the curls even more.

IN THIS SERIES, WE DELVE INTO THE DYNAMICS BEHIND SOME OF HAIRDRESSING’S MOST SUCCESSFUL PARTNERSHIPS. WHY ARE THE PROFESSIONAL AND PERSONAL ASPECTS OF THEIR RELATIONSHIP SO STRONG, AND WHAT ARE THE DAY-TO-DAY SECRETS THAT HAVE MADE THESE POWERFUL DUOS LAST THE DISTANCE...?

JUST THE 2 OF US

CHRISTEL on ALEX

We met while both working at TIGI back in 2012, but it definitely wasn’t a love story from the start! In fact, Alex was a bit of a hard taskmaster. I think we always liked each other, but at the beginning, we didn’t really get on. Because I was like the new kid on the block, I think Alex was giving me a bit of a hard time. It took him about a year, but then he softened. I was with TIGI for about eight years in total, but around three years into my role, I was really missing the hands-on hairdressing side of things. When you have a global role, you end up sitting in leadership meetings, and there’s a lot of strategy planning, so you’re taken away from actually doing hair, and I missed that. So, I guess the reason STIL was born was because of my love for hair; I just really wanted to get back into the salon. In the early days of STIL, Alex very much had his role at TIGI, so he was more of a silent supporter and partner at the beginning. After four or five years, the

CHRISTEL andALEX BARRON-HOUGH

salon grew, and I couldn’t really do it on my own because of where it was going. Alex became more and more involved and then, after Covid, things changed. It was all just like a really natural progression.

We’re very similar. In any partnership, it’s really important that you respect and mentor each other. There are so many qualities Alex has that I really admire. He’s incredible because he’s got a real understanding of the creative process in terms of imagery and building a brand. It just works because we bring different things to the table. We’re both very driven and we have a very strong sense of brand identity. We know what our brand is and what we want it to feel and look like, and we have a very similar taste level. There’s also a lot of things that Alex is much better at than me. Often, I’ll have an idea, but Alex is the master of making it happen, and he does this to the very best standard.

Before I met Alex, I was always told that people can’t be two things at once. You can’t be creative and then be really savvy at business... but Alex can absolutely do both! He’s brilliant in terms of negotiation and business, and how things should be logically, but then he’s also very creative. You know when you go to school and there’s always that one really annoying person who’s good at everything? That’s Alex.

It is hard to separate our work and home, and there will always be an element of work in our personal life, but I don’t see it as a negative. That’s just the way it is; it’s a lifestyle.

ALEX on CHRISTEL

When we met, we were relaunching the TIGI colour business, and Christel had just won her third British Colour Technician of the Year award. Christel always says that apparently there was an email I sent her that basically said, “Listen, this isn’t how you do things”. I think I told her she had to go and clean up the academy, but I don’t remember it!

really rub people up the wrong way. But Christel is exactly the same, so I’m very fortunate that we fell into each other’s lives. The word that I would use for Christel and myself is ‘obsessed’, but it’s very inspiring to be part of a partnership when it’s winning.

What I love about Christel’s approach to the job is that she will never give in and she’s a pure perfectionist.

Fairly soon after that, it was Christel’s birthday and I sent her a nice message. And then we were travelling a lot, so we were always with each other, working either on shows, shoots or education. To watch what Christel was doing when we were at TIGI – which was the fastest growing brand in the world for those years – came from an incredible amount of drive. Christel did incredibly well launching STIL in Notting Hill, but she very quickly outgrew it. We knew that we needed another salon. It was a full-on, two-year project, with me on site every day, so it was just a natural progression for me to then fully commit and help give it the legs that it needed.

I think I’m the luckiest man in the world to have found Christel. I know I’m not easy; I’m extremely focused on attention to detail, and I know that can

As much as we really try to leave work at the door, it always comes home with us – we’re probably better at leaving our personal lives at home when we go to work! It’s important to try to get some escapism by switching off, getting out into nature and disconnecting as much as possible when you are so invested all the time. We head off for a few days to a place in Somerset every now and again, and we’ve had some of our best memories there.

Where do we see STIL in the future? The truth is, we don’t want multiple salons; what we really want is to become iconic. For us, it’s about building a brand that you immediately associate with everything that we stand for and that’s synonymous with a culture and an ethic. We’ve got a long way to go, but we are so proud of where we are currently. I think that you’re only ever halfway to where you actually want to be!

Who’s the bigger perfectionist?

Alex: It’s equal, but I’m the most stubborn.

Who’s the chattiest? Christel.

QUICK-FIRE QUESTIONS:

Who takes longer to get ready for a night out? Christel.

If you had to describe your partnership in three words, what would they be? Creative, respectful, loving.

Who is the hairdressing duo you most admire?

Alex: My dad always looks at Christel and I and says we’re ‘budgies’, and I suppose what he means is that we’re perfectly suited to each other. The only other couple that Christel and I also think of as ‘budgies’ are Anthony and Pat Mascolo. We’re very fortunate to have shared part of their journey, we have very similar DNA. Christel: And, if it wasn’t for them, we would never have actually met!

YOU SAWTHEM HERE

first!

AT PRO HAIR, OUR RADAR IS ALWAYS ON THE LOOKOUT FOR THE HOTTEST, UP-AND-COMING TALENT. IN THIS SERIES, WE DISCOVER THE STYLISTS WHO ARE SHAKING THINGS UP IN THE WORLD OF HAIR AND UNCOVER EXACTLY WHAT’S ON THE MINDS OF THESE FUTURE HAIRDRESSING STARS.

WATCH THIS SPACE – YOU SAW THEM HERE FIRST!

TAYLOR BORTHWICK

PROFESSIONAL YOUNG TALENT OF THE YEAR PRO HAIR AWARDS 2025

background? How did you get into hairdressing?

I started in the salon at 16 years old, sweeping the floors and making tea and coffee to save money to put towards my stock car racing. I originally wanted to be a welder or fabricator because I loved working alongside my dad, helping fix stock cars. However, after being in the salon so much, I realised just how much I loved everything about hair. I started my apprenticeship at 17 and qualified at 19, and I’ve loved every minute of it since.

What’s been your biggest career highlight so far?

My biggest highlight was winning a spot on the 2024 Revlon Professional Visionaries team. It opened my eyes to hundreds of incredible experiences, like getting to work backstage at London Fashion Week and appearing on stage at Salon International. It has also massively enhanced my creative process for coming up with ideas for shoot work and stage work.

What’s your greatest ambition?

My ambition is to have my own fully inclusive salon. I want to create a community hub for everyone to feel welcome, a place where everyone can leave feeling the best version of themselves.

Do you have a particular area of hairdressing you’d like to be known for?

I love all aspects of hairdressing, but my passion is definitely creative colouring and balayage. I love to see a transformation unfold from start to finish.

What does the hairdressing industry look like to you today?

Before I started hairdressing, I had no idea there was anything more to it than being on the salon floor. Mark Leeson completely opened my eyes to this amazing industry of talent and ambition, which has pushed me as a stylist and left me asking for more. Whether it be training courses, competitions or stage work, the industry is endless and growing rapidly. I can’t wait to see what’s next!

Is hairdressing what you thought it would be?

Hairdressing is nothing like I thought it would be. It’s actually one of the most rewarding jobs you could have! Creating a

bond with clients and really building a comforting space to let them feel at ease is such an amazing thing about my job. Every appointment is a little bit of downtime and therapy for clients; I love that I can change someone’s mood just by changing their hair! It’s so rewarding.

Who are your mentors and what have they taught you?

My mentors are Cheryl Bowes and Mark Leeson. Cheryl has immensely improved my confidence in the salon – not just with my skills behind the chair, but with the business side of hairdressing and the ways to run a column efficiently too. Mark has helped me to improve my skills in colouring and cutting, and also given me an insight into what goes on behind the scenes of the hairdressing world – things like photoshoots, stage work and shows.

How do you think social media is changing the hairdressing industry?

I think social media is a great thing for hairdressing. It keeps clients and stylists interested and ever changing, and I think it’s important for the industry to be constantly evolving. Otherwise, everything would be really boring!

What advice would you give to someone just starting out in hairdressing today? For someone who is just starting out, I would say you should take every opportunity offered to you and give it your all. The only way to get better is to practise, practise, practise! Even if this means doing friends’ hair just to try out new things, get your speed up and feel more confident.

What do you think makes a great hairdresser stand out from the rest?

Confidence is key when it comes to hairdressing. This is what will make you

really stand out from the rest, especially when it comes to social media and stage work. Being able to talk about your work and give advice to clients with confidence is one of the most important elements when providing a service.

Where do you see yourself in 10 years’ time?

In 10 years’ time, I would love to have my own salon and my own apprentices. This would let me give back the training I have had from the industry and pass it onto the next generation. I love any opportunity to learn and add to my skill set, and I would love to teach and pass this on.

“I originally wanted to be a welder or fabricator because I loved working alongside my dad, helping fix stock cars. However, after being in the salon so much, I realised just how much I loved everything about hair.”

GIVING US EXCLUSIVE MONTHLY ACCESS TO HIS STYLISH, SWAMPED AND STAR-STUDDED SCHEDULE, CELEBRITY HAIRDRESSER, SESSION STYLIST AND SALON OWNER, LUKE BENSON, SHOWS US WHAT HE’S BEEN UP TO…

Check out more of Luke’s hair

BO OK ED

Sydney Masterclass

Over the King’s Birthday weekend, I was invited back to Sydney by the Keune Australia team to do a Masterclass for 600 people at their yearly Keune event. I had 12 models, hired a Sydney-based stylist, and had the best time creating my interpretation of 90s inspiration paired with Westwood influences. Then they had one hell of a 90s-themed party to

Radio 1’s Big Weekend

This was a real ‘proud-friend moment’ for me! Over the years, Tom Grennan has become more of a friend than a client, so to see him headline Radio 1’s Big Weekend in Liverpool was unreal. He absolutely smashed it! We are both still vibing with the curly mullet shape on him, and it’s something I get a lot of requests for actually. But, with this being an energetic stage performance, we wanted to compress the shape more than usual as we knew the hair would expand a lot on stage. This meant prep was absolutely key!

Keune Global Care Campaign

You may have seen the product teaser in the last issue, but Keune has recently redesigned and relaunched its Care range, and I was honoured to be asked to lead the campaign. It was my third one for the brand, and it is always a super proud moment for me. Taking far more influence from skincare and beauty imagery, we wanted to showcase a fresh and clean direction of healthy-haired models to really let the products sing. The whole shoot was perfect from start to finish! What’s great about being the hair lead is that you can work with the whole creative team in the build-up, especially in things like castings and PPMs. This means you can really get the results you were aiming for.

North America Education

I spent 12 days in Atlanta with the Keune North America team to help redesign all the education that will be taught over there. They are such an amazing team, and they really deserve this new direction and attention. I will be returning each year to progress this with them, and I can’t wait to see them all grow! I then spent my last two days there doing my ‘Live Photoshoot’ course. Here, I showed the audience everything that happens during a photoshoot, from the prep day and the shoot day to the interaction with photographers, make-up artists and stylists. It was a long but rewarding 12 days, so thank you Keune NA!

Roman, Pete and Vicky

We recently shot the new ‘Vodafone a Friend’ campaign in an amazing location house in London. Usually, these campaigns just feature Roman Kemp, so it was great fun to have Pete Wicks and Vicky Pattison involved on this one too. It’s always a great job to work on, and the sun was out, which always helps!

The Design Edit.

Salon Furniture? Bespoke.

Product brand? Neäl & Wølf.

Software? Timely.

Other services offered? Beauty, wellness and nutrition.

Number of stations? 10.

HOUSED IN A BEAUTIFUL BUILDING IN WOODHALL RE:NEW HAIR AND BEAUTY BY EXPRESSIONS IS A HAVEN OF TRANQUILLITY...

How would you describe the design of your salon?

When we designed re:new, we wanted it to feel like more than just a salon; we wanted it to be an escape. Every detail was chosen to create a calm, restorative space where clients can exhale a deep breath the moment they walk in. Soft, muted tones pair with natural, wooden textures to create warmth, while clever lighting enhances every corner without feeling harsh. The open layout encourages connection between our team and clients, yet still offers those quiet, personal moments that make each visit feel special.

Do you have any curated pieces or special features in the salon?

Our reception area sets the tone immediately, with locally sourced furniture and bespoke wooden shelving that frames our carefully displayed products. We used reclaimed wood timbers from the original building as a bench in the salon, and we have lush greenery to bring the outside in, adding a fresh, natural element to the space. The colour bar acts as both a functional workstation and a design focal point. It blends clean lines with a touch of artistry, allowing the space to feel like part of the client experience, not just the process.

How have you embraced sustainability within your design?

Sustainability is woven into re:new’s DNA. From the start, we chose fittings and furniture designed to last, avoiding disposable trends. LED lighting reduces our energy use, and water-saving basins minimise waste without compromising service quality. We also recycle hair, foils and other salon waste through the Green Salon Collective, ensuring our services never come at the expense of the planet. Even our decor choices reflect a ‘buy once, buy well’ philosophy, marrying style with conscience.

Do you have a dress code for your team?

Yes – our team wear professional, black workwear. It gives a unified look while still allowing personality to shine through in individuals’ hair and make-up. The goal is to reflect the same style and care we offer to every client in our own appearance.

What’s the reason you fell in love with hairdressing?

I have fallen in love with hairdressing so many times, I’ve lost count! Each stage of my career, my aspirations seem to evolve and change my perspective of what can be achieved, then I fall in love with this amazing industry all over again.

What’s the most treasured item in your kitbag?

Gosh! It would have to be the old scissors I keep in my session kit to cut elastic with. They are a tiny starter pair, and they were the first-ever scissors given to me by my good friend Maria when I was still just a Saturday boy. They

WHAT’S..? Richard Phillipart

on CURRIES, CARS and a ‘CABINET OF CURIOSITIES’

What’s your drink of choice at the bar?

What’s your go-to hair product right now?

What’s the most memorable moment in your career so far?

These past twelve months have seen so many career highs for me. Taking my Fashion Week team international and designing the hair looks for multiple runway shows at New York, London, Milan and Paris Fashion Weeks have been some of the most mind-blowing experiences. Sharing these milestones with my amazing Team Phillipart makes it even more special.

I’m always hitting up hairdressing wholesalers in every city I visit, looking for new tools and products I can’t get anywhere else. My long-time favourite product, which I can only get in NYC, is the white Magic Move (a Japanese pomade). I use it on almost all of my runways and editorials to add weight and to tame flowing hair.

What’s the favourite look you have created?

I was asked to headline the grand final of the L’Oréal Colour trophy in 2022. (I actually hold the title of the youngest independent salon owner to have ever been given that honour in the competition’s history!) I presented a surrealist hair show, ‘Cabinet of Curiosities’,

which took me eight weeks to produce the sculptural looks for. This is my favourite body of work I’ve created.

Ooooh, a Lemoncello Spritz is the Team Phillipart go-to!

What’s the last thing you bought?

A new car! It was my 40th this year, so I treated myself and went electric. I love it!

What’s your top binge-watch recommendation?

What We Do in the Shadows –I can watch it over and over!

What’s your go-to karaoke song?

I passionately dislike karaoke, so I never go. It’s my idea of the worst night out!

What’s your go-to takeaway order?

Jalfrezi, pilau rice and a garlic

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