Professional Hairdresser November/December 2022

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PROFESSIONAL HAIRDRESSER NOVEMBER/DECEMBER 2022 Merry & bright
HAIR ME OUT: Andrew Barton explores the power of collabration 1618 30WINTER WEDDING: This season’s beautiful bridal trends MARK
LEESON
DIRECTS: Collab
with Teresa Weller
REGULARS 7FIRST WORD 8HEADLINES 10OUT OUT at the KAO Salon Global Experience 13OUT OUT at the Wella TrendVision Awards SPECIALS 15CHRISTMAS ORANGE A festive cover story 16HAIR ME OUT Andrew Barton reacts 18WINTER WEDDING Seasonal bridal looks BUSINESS 20HERITAGE AND FUTURE Staying relevant in an ever-changing world 23FIT FOR BUSINESS With Phil Smith 24PLAN FOR JAN Get set for a successful New Year 26KEEP ON SMILING Tips to keep spirits up in your salon CONT
ISSUE 10 PORTFOLIO 30MARK LEESON DIRECTS 37GHD STYLE SQUAD 44KENT SALON 48HOB ACADEMY PRODUCTS 53ALL WRAPPED UP This season’s festive gifting 61COLOUR CLOSE UP: Goldwell 63PRODUCT SPOTLIGHT: L’Oréal Professionnel 05 PORTFOLIO: Achromatic by ghd style squad 36 53 64 53 ALL WRAPPED UP: Christmas retail from your favourite brands VISIT: The House of Keune by Bloom TENTS

Seasonal style

Feel the heat off our stunning Christmas cover curated especially for us by the one and only Mark Leeson. Delve deeper into this super seasonal treat on page 15 where Revlon Professional Global Ambassador Mark explains what it took to get this hot shot!

In crisp contrast, winter is such a magical time of year to tie the knot and as winter weddings grow in popularity, one bridal hair expert reveals what surprises are in store for seasonal styles in “Nice Hair for a White Wedding” on page 18.

Our portfolio of creative work this month has been specially selected as a glossy library of beautiful, wearable looks to inspire you to create the hair that your clients are going to love as they head out to celebrate Christmas in super glam fashion thanks to you.

Alongside this we are delivering bucket loads of business advice and a cache of Christmas retail goodies to get your salon in a positive, festive vibe.

From all of us here at Professional Hairdresser, we wish you a busy and profitable end to the year and we will see you in 2023!

Merry Christmas.

Editor

Nicola Shannon nshannon@hamerville.co.uk

Assistant Editor

Megan Danskine mdanskine@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

Designer Donna Booth Group Production Manager Carol Padgett Production Assistant Claire Swendell Group Sales Manager

Oliver Shannon oshannon@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Phone: 01923 237799 Fax: 01923 246901

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©2022 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

please
HAIR:Mark Leeson for Revlon Professional PHOTOGRAPHY:Richard Miles Merry & bright
@PROHAIRMAG Q @PROHAIRMAGWWW.PROFESSIONALHAIRDRESSER.CO.UK 07

HEADLINES

RUSH AFTER DARK

Rush held their first gathering in over two years, providing their salon teams with the opportunity to meet and mingle with members of the award-winning Rush

The idea behind the evening was to exhibit a mix of salon friendly work along with creative styling looks that are at home on the catwalks of any Fashion Week show.

ZOE JOINS MATRIX

Matrix has announced Zoe Irwin as the brand’s new Editorial Colour and Trend Ambassador leading the development of curating emerging hair trends from global inspiration to the Matrix salon floor.

THE BIG BLOW OUT

Paul Mitchell are proud sponsors of sensational hairstyling competition series ‘The Big Blow Out’ hosted by AJ Odudu for E4. Lisa Farrell and Sam McKnight are the judges!

@PROHAIRMAG Q @PROHAIRMAG WWW.PROFESSIONALHAIRDRESSER.CO.UK

ERROL THE ICON

Australian hairdressing’s biggest annual event, the Australian Hair Fashion Awards (AHFA), presented

KEUNE CROWN

After a powerful first edition in 2021, Keune Haircosmetics is taking things to the next level this year. With four competition categories, a top-notch international jury panel and a range of stunning prizes for the global winners, the Keune Hairstylist Awards are set to return bigger than before. For registration or more information, go to keunehairstylistawards.com

STAGE STAR

Denman has unveiled its Global Stage Star winner for 2022. After presenting on stage and showcasing her skills to a live audience and a panel of judges, Tia Gentles took the title. Tia’s high impact communication, connection to the audience and beautiful model presentation ensured her win. Congratulations Tia!

AMBASSADOR ANNOUNCEMENT

Roots Professional has announced that Inanch Emir of Inanch London and Krysia West of Postiche Academy have joined the brand as Ambassadors. Both are experts on hair loss and thinning issues on a day to day basis.

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IT’S A FAMILY AFFAIR…

And that’s how it felt in Amsterdam recently as KAO Salon Division hosted its first LIVE Global Experience since the Pandemic.

Almost 2300 hairdressers from around the globe congregated in this vibrant, colourful city for a two-day hair extravaganza of spectacular shows, a hotly contested competition and inspiring artist sessions. Pro Hair Magazine was there to soak up the atmosphere and report back on this much anticipated KAO Salon Global Experience 2022.

Over the weekend guests were invited to watch the live competition unfold and to explore and interact with the KAO brands: Goldwell, KMS, Varis and Oribe. They could also enjoy the creativity of inspiring Artist Sessions from internationally renowned masters of the craft and learn new trends and techniques at the Academy Sessions.

The highlight of the weekend was the Global Creative Awards evening which entertained the international audience with world-wide winners, a film premiere and some awe-inspiring shows.

The opening extravaganza was a celebration of all things Dutch – a triumph of tulips, clogs and colour energising the audience in anticipation of what was to come – a celebration of hairdressing at its best.

Mario Krankl’s presentation was a magical masterpiece: A declaration of love for Goldwell and a teaser for the brand’s 75th Anniversary next year, as he took us on flight of fantasy to his ‘creative hair factory’.

The jewel in the KAO crown was the new Goldwell collection from Global

Ambassador, Angelo Seminara, as he wowed the audience with his astonishing HAIR EVERY WEAR 2.0 show which moved from film, which you can watch at www.rdr.link/HAD001, to stage in mesmerising style that had the audience captivated. As Angelo explained, “It’s going to bring you an emotion, and from an emotion, it becomes a feeling, and from a feeling, it becomes a piece of art.” It certainly moved us!

When it came to the announcement of the Global Creative Award Winners, the Union Jacks were flying high with a clean sweep for the UK in the Editorial Colorist of the Year category plus some other great wins! Well done guys – you did us proud!

We will leave it to John Moroney, VP

KAO

a huge pleasure to be able to do

again this year. Our

were thrilled.

to our stylists, attending this year’s Kao Salon event was like coming home

a

reunion – if your family was

up of the coolest, most creative

in the industry. It’s a place to

like-minded artists and

for life. Every type of

was waiting for the guests –from the contemporary color and style of Goldwell to the street style

of KMS and the chic,

of Oribe.

11 EDITORIAL COLORIST OF THE YEAR GOLD: Ben Driscoll-Price – Price & Driscoll SILVER: Amy Wardley – John Oliver’s BRONZE: Jack Mead & Lydia Wolfe – Jack & the Wolfe SALON TEAM OF THE YEAR BRONZE: Donna Page & Chantelle Elliott Salon Prisma MEN’S HAIRSTYLIST OF THE YEAR: GOLD: Andrew Plester – Hare & Bone NEW TALENT COLORIST OF THE YEAR BRONZE: Lucia McEvoy – Tony Wood Hairdressing For a full list of all the winners please visit www.rdr.link/HAD002
Creative & Communication
Salon Global, to sum up the event: It was
host the event live
salon owners and stylists
According
to
family
made
people
meet up with
create friendships
creativity
craftsmanship
editorial styling
Thank you for having us@kaosalondivision, @goldwelluki

Showstopper

Bigger and better than ever before, in its new venue, Magazine London, overlooking London’s iconic City skyline, the WELLA PROFESSIONALS TRENDVISION AWARD 2022 UK AND IRELAND FINAL was truly a night to remember.

Over 700 guests gathered at the venue, with more from around the world watching online, for a celebration of the creativity and inspiration of the Wella Professionals colour portfolio and its delegates and of course to crown the winners of this year’s TrendVision Award. The whole night was colourful, exciting, bursting with energy and of course packed with incredible hair.

Guests started the night with a drinks reception, whilst making the most of the new brand immersion zones that allowed guests to explore their product portfolio in a fun and interesting way. A 3-course meal, incredible live hair shows and the awards ceremony made for an awe-inspiring evening. The night was hosted on stage by Wella’s much loved artist, Patrick Cameron, and broadcasting favourite, Denise

To open the event, the inspirational HOB Academy, which was led by Wella Top Artist Akin Konizi, along with the HOB Creative Team,

inspired by the power of the venomous viper and its intricately patterned skin. The show was edgy, sharp, colourful and captivating.

The Kaleidoscope show was yet another epic moment of the night. Wella Artists Charlie Taylor, Cobella, House of Colour, James Earnshaw, Karbon Kyd, Medusa, Sarah Mason

Professional and Stil joined forces to collaborate in this epic hair colour extravaganza. Using Wella’s full colour portfolio, demonstrating the incredible versatility of Wella products, it was diverse, eclectic, and bursting with colour.

To close the event, Wella’s Technical Director, Robert Eaton, presented his Carnival of Colour show. Demonstrating the Wella colour palette to its max and pushing the capabilities of Wella Koleston Perfect and Shinefinity, Carnival of Colour merged bold kaleidoscopic patterns with reflective metallic tones, teamed with show-stopping sequins,

bursting with colour and energy, resulting in a

COLOUR ARTIST COLOUR ARTIST UK WINNER: Emanuel Chessa, HOB Salons Camden COLOUR ARTIST IRELAND WINNER: Anna Davidson, TONI&GUY Malahide COLOUR SPECIALIST COLOUR SPECIALIST UK WINNER: Eden Marsh, NJUK Hair & Beauty COLOUR SPECIALIST IRELAND WINNER: Natalia Staroscinska, House of Colour CRAFT ARTIST CRAFT ARTIST UK WINNER: Stefan Emil Buhu, Pkai Hair CRAFT ARTIST IRELAND WINNER: Brian Sweeney EDITORIAL LOOK EDITORIAL LOOK UK & IRELAND WINNER: Helen Tether, Helen Tether Award Winning Hair XPOSURE XPOSURE: CREATIVE COLOUR UK & IRELAND WINNER: Georgia Ware-Gostelow, Grimsby Institute XPOSURE: COLOUR THE CUT UK & IRELAND WINNER: Neva Houston, Medusa Training Wella Collaboration
HOB
Academy out out...
Robert Eaton
The winners are...

A festive cover story...

Set the scene – early September and we’re shooting the Christmas cover for Pro Hair Magazine. No better choice than the multi-award-winning, Global Ambassador for Revlon Professional –Mark Leeson.

Choice of venue was the increasingly popular Iris Studios in Fulham –there with his team –including partner Richard Darby and makeup artist Maddie Austin –SeVil was born.

Iris Studios in Fulham

Although our cover sets the pace for Mark’s 2023 Spring/Summer collection for Revlon Professional (check out our January ’23 issue) – this image was chosen for a beautiful prelude.

“It’s a bold new collection of colour, texture and shape with each of the six models tailored individually using inspiration from the A/W 23 runways.  I’ve used a varied palette of colour placement within the shapes –which I’d like to think, echo my signature style,” says Mark.

15 special
Hair Mark Leeson Global Ambassador for Revlon Professional Make-up Maddie Austin Styling M&R Photography Richard Miles
Christmas
Orange

HAIR ME OUT

IN THE SECOND OF HIS NEW SERIES ANDREW BARTON EXPLORES THE POWER OF COLLABORATION AND HOW IT IS SO GOOD FOR BUSINESS.

Collaboration

has become a buzz word for which many of us have learnt how to harness the power of, and how we connect with others with shared values, but how does it work on the salon floor.

There’s no doubt the industry is changing at pace as we have emerged from the pandemic. The economy and the energy crisis are all fuelling uncertainty, however creatives across the industry are taking up the challenge to build new success.

It’s this dynamic energy and how we collaborate with others to find new ways forward that will see the industry evolve and grow.

There are opportunities in each client transaction, and we should be mindful of who our client is sat in the chair –who do they collaborate with, who are their contacts, their circle –who all offer potential opportunities for us to widen connections and grow our business and experiences.

As stylists, we are all permanently recruiting clients and focused on client spend. Each client we meet is a collaboration and one where our expertise can be shared with multiple connections. Simple systems like ‘recommend a friend’, reviews and

Follow Andrew @Andrew_barton_hair  And @beehivesbobs&blowdries  Andrew is;  UK Creative Ambassador for salon only brand Keune.  Creative Director Racoon Hair Extensions  Honorary Ambassador The Hair & Barber Council  Hairdresser Ambassador The Little Princess Trust

‘tell us how well we did’ are all excellent mechanisms for success and far outweigh the highly discounted services offered by some. Word of mouth is still the very best way to grow a column and with changing attitudes to buying service and less disposable spend, the future suggests we will all need to focus on delivering even greater value for money to our guests. However, don’t confuse value for money with offering heavily discounted services. Guests judge what they pay for service via their experience and it’s here where collaborating with others wins out.

The salon of the future is being shaped to be a hub for social connection in a world that is becoming increasingly less personable through remote meetings etc. The salon has always been a place for people to have an escape, kick back, get pampered and groomed and be social. A day behind the chair is full of conversation, a and laughter but is also an opportunity to grow your business and experience through that social connection over the hairdryer.

Collaboration is how we listen to clients and their lives and being open to sharing experiences for mutual benefit. How we react to what we hear is key –from busy mums telling us about their mums’ networking activities to their yoga class group, an executive with an extensive diary of contacts or the local women’s choir - each client is connected and so offers an opportunity to connect us beyond the chair.

So how is it done?

Here are a few examples:

1. Hosting a client event at the salon after hours or during quiet times of the week is a great opportunity to meet new guests. When I’ve asked the question to a client if they’d like to host an exclusive event at the salon with free consultations, mini dry styling sessions and some fizz and bring a group of their friends and colleagues together the answer has always been ‘YES’.

It’s always driven new client bookings and a deeper relationship with that client. This is a perfect example of how any salon no matter what size can collaborate and both parties win out.

2. How could you collaborate with local fashion stores, bakers, gift shops or coffee shops? Maybe sandwiches and coffees could be supplied

served to the salon for guests to enjoy, increasing the sense of community on your high street and creating a deeper sensory experience for guests.

At my new salon home The House of Keune by Bloom in Central London, an area of the salon has been dedicated to the Comptoir Bakery, a French cafe serving freshly baked goods and organic coffee by Monmouth Coffee. This not only enhances the guest experience and goes beyond their expectations of the traditional salon but it also increases footfall into the salon with the local community enticed into the salon by coffee, a perfect example of how collaboration can work so sweetly.

3. The salon, and hairdressing in general, are becoming increasingly interesting to fashion designers and artists. Salon furniture is becoming

manufacturers of the products we use and recommend. To celebrate 100 years of creativity and service the professional salon KEUNE collaborated with contemporary artist Joseph Klibanksy to create a limited edition range of hair styling products. This might be a bi-collaboration by a global hair brand but it reminds me of the opportunities we all have in our salons to work with local artists, either to simply dress the window to enable it to stand out, or perhaps a launch event for an artist’s work where the salon becomes gallery for the evening.

4. A collaboration between a childhood friend of mine, academic and research consultant Donna Bevan led to the launch of an exhibition open to the public showcasing British hairdressing over the last 70 years and is also a wonderful experience.

Whether it’s an opportunity to partner with the local college or university on a creative project or a local photographic course to create a collection of hair images, the collaborations behind the styling chair are endless.

5. It’s really up to us how we choose to explore the social connections that we make at the salon which we all know is one of the most social destinations on the high street …it just so happens we also do hair and make people look and feel better too… now that is the most perfect of collaborations!

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“Collaboration is how we listen to clients and their lives and being open to sharing experiences for mutual benefit. How we react to what we hear is key.”

Nice hair for a

WHITE WEDDING

TERESA WELLER, Director, thebridalhairartists.com,

has revealed the bridal hairstyle trends she sees being a huge hit this winter wedding season.

I’m a huge fan of all things bride and beautiful and keep a close eye on the bridal runways to take inspiration for my seasonal bridal shoots. When it comes to your bridal clients, it’s about embracing a diverse range of looks that showcase the range of your skill and expertise. Here are my seasonal favourites:

Here comes the braid

GET THE LOOK: The bridal braid trend shows no sign of waning this season, it’s an elegant, wearable style that can be worn in myriad ways to suit your bride’s wedding day aesthetic. Plaitsand braids are perfect for brides who want to steer away from a traditional up-do, but who want to wear their hair away from their face and while fishtail braidscreate tons of texture, for a more on-trend, tousled finish, tendrils can be picked out from the sides for a more ethereal style, as pictured in this image from my Adore collection. A floral headband, such as these laser cut flowers from thebobbypin.co.uk used here, also serve to add a delightful detail, and is a modern take on the more traditional wedding tiara.

Wave machine

PRO PRODUCT TIP:

I love Revlon Professional Style Masters Double or Nothing Lissaver – a heat protection hairspray, before, during and after curling the hair, to ensure maximum staying power perfect for a wedding day to night celebration.

PRO PRODUCT TIP:

A shine spray, such as Revlon Professional Style Masters Glamourama, applied to the finished style, will add spectacular style without weighing the hair down.

GET THE LOOK: Waves are the perfect new season wedding style, offering brides-to-be a whole host of styling options to suit their ‘Big Day’ vision. Worn long and loose, or swept to one side, they can be as relaxed or chic as your client desires, created using different-sized barrel tongs to create the depth and width of wave that works in line with their vision. For this look, from my Adore collection, I side-parted the hair after waving, creating height at the crown, before sweeping into a side pony accentuated by pulling some strands loose from the opposite side. Hair was then adorned using freshwater pearl accessories, courtesy of thebobbypin.co.uk.

A bit of a do

GET THE LOOK: This season, it’s all about taking the traditional bridal up-do and making it fresh andslightly more undone. A thoroughly modern way to wear wedding hair, this look is effortlesslyelegantand perfect for brides with stand-out dresses that want a look to complement, rather than detract. To create this look we waved the hair, before creating a fishtail braid that was secured and tucked away at the nape. Soft, runaway tendrils were lightly pulled out at the back and wisps of hair were gently teased around the face for the ultimate romantic aesthetic. This look is a show-stopping style that can be embellished with crystal hair accessories, pins, or grips for added ‘vow wow’.

be adorned

GET THE LOOK: T he chic chignon trend is going nowhere this forthcoming wedding season, and with good reason: it’s a flattering, wearable look that can be made to look edgy, romantic or sexy, depending on the vibe of your bride. The beauty of this style is in its versatility. For a 50s take on this trend, opt for an Audrey Hepburn-inspired bouffant chignon, as pictured here in my latest Adore collection, where we prepped hair with a volume building mousse, before blow-drying sleek. We pumped up the volume at the crown using a hair donut, teasing the hair to create fullness and shape, while adding a beautiful faux curl at the side. This was created by positioning a small section of hair into a round, pin curl and securing with a pin from underneath. For the perfect photo finish, we added hair clips embellished with clay flowers from thebobbypin.co.uk. If flowers are your clients thing too, adorn as minimally, or as bold as they dare. The only question is how fresh or faux will they go?

PRO PRODUCT TIP:

Add a strong-hold, anti-humidity hairspray to keep the style in place, such as Revlon Professional Style Masters Photo Finish

PRO PRODUCT TIP: Revlon Professional’s Style Masters Volume Amplifier

Mousse applied to damp hair before blow-drying will add volume and body to your bride’s style, as well as some much-needed hold.

special 19
I wanna

Staying relevant in an ever-changingworld

It’s easy to get swept up in being ahead of the pack, looking to the future and working with the next generation. But it’s important not to forget the heritage of the industry, what it offered and what we can learn from the past. We speak to two brands that have an incredible history in the industry – and how they are taking their lessons from the past to secure a successful future.

Stephen Nurse is the Operations Director at the Daniel Galvin salon in central London. The salon opened in 1978 and the team work closely with L’Oréal Professionnel through their shows and education.

“When Daniel first opened the salon in the 1970s, the industry was energetic, fast moving and incredibly creative. British hairdressing was perceived as being the best and genuinely a global leader far ahead of anywhere else. There were no other salons like Daniel Galvin; Daniel very much wanted to be the first standalone colourist to open a salon and give professional hair colour equal status to hairdressing. This might be the norm now, but back then the focus had never been on colourists.

to showcase their work and attract new clients. But, at its core it’s still the same. Ultimately, it’s always been about making people look good and feel better about themselves whilst receiving great service.

As a salon with a big heritage, it’s important to stay relevant and because we train from within, every year we get an influx of new talented assistants who bring with them a fresh dynamic, new ideas and modern thinking. By harnessing and developing the youth keeps us all fresh and relevant. Therefore, the team and the business is constantly evolving.

Stephen’s tips for staying successful

• When you’ve been open for many years it’s easy to get bogged down in the day-to-day running of the business. However, it’s super important to occasionally step away from the business and look at it from afar with a fresh perspective.

• It’s important to get the opinion of others, team members, clients and really listen to what they have to say.

• Take inspiration from other service industries, restaurants, hotels and any environment where you are made to feel special. What are they doing that hits those emotions that you’re not focusing on?

Nathan’s advice for moving forward and staying relevant and excusing

• Ask yourself constantly, are we sticking to a formula because it worked once? Are we afraid of taking risks? Are others overtaking because of their fresh outlook? If the answer is yes it’s time to go back to your roots and remember the gamble and the chance you took when starting out.

• Refresh and encourage ideas from

Trevor Sorbie opened his first salon in 1979 and now has six salons around the UK and one in Dubai. Nathan Walker is the Brand and Education Director and is a regular backstage at shows and seminars with L’Oréal Professionnel, as well as working with the creative team on their own innovative collections.

In 1979 the industry was in such an experimental juncture. The idea of unisex salons, hair designers, fashion designers and the link between ground-breaking fashion designers like Vivian Westwood, Zandra Rhodes and the music of both alternative and pop music making an impact on how people sought to express their identity was totally new. It was a very exciting time and has been unparalleled since.

Trevor was at the height of his career and wanted to bring new ideas and boundary-pushing cuts and colour to those who had a creative edge. He opened in an area of London undergoing regeneration –the now famous Covent Garden –home to many creatives in various industries, especially fashion due to the really attractive leases to tempt creatives and unique businesses to the area. This formula has been followed time and time again in various parts of London and the rest of the country and of course is now the norm to walk down a street full of creative, independent stores.

Trevor’s aim was simple, to do what he loved and bring that to those who identified with his unreserved edge. The rest of the concept really follows. Whether it was then or now, being the best at what you do means constant invention. This invention leads to peer recognition, strengthening the drive to continue to be the best. but ultimately the aim has and will always be to make people look and feel amazing.

The industry is a very different place today –technology has shrunk the world and lead times, making trends almost impossible to identify. Seasonal looks are not universal and life is a lot more instantaneous and fast. As a business that has lived through both eras, we have never rested on our laurels. To be exciting and relevant is about minimising the fear of failure; you only move forward if you take risk. If not you will stagnate and become irrelevant. By taking chances and nurturing future talent you maintain the relevance and you keep the edge, which is the part of your business that sets you out from others. It’s worth noting this philosophy has produced more hairdressers that have gone on to be British Hairdresser of the Year than any other company!

I remember Trevor telling me that he thought there was a spark of something he could see in me. He made it clear that to grow this and to be the best I could be involved my investment in myself. He said “We can give you all the training and the knowledge from our experience but what we need, what you can give is your time.” No company actually makes future stars, it starts by attracting the team with drive, dedication and ambition. We have always held true –you can’t train attitude.

business 21

FIT BUSINESS for

I’m in my mid-40s and have grown a reasonably successful salon business. Things are in good shape, but I’m starting to think ahead to retirement. I don’t want to work forever. Have you got any tips on how to plan towards that?

PHIL SAYS:

“You’ve absolutely read my mind here. Not that I’m planning on retiring any time soon, but this is definitely a conversation we need to be having as business owners sooner rather than later in our careers. ‘Succession planning’ to give it a more formal term is about thinking ahead to the future of your business when you’re no longer in it. There are two reasons you may want to consider this: 1) What happens to you and your finances in retirement 2) What happens to your business and how do you protect the legacy you’ve created? It may be a decision clouded with emotion but all businesses need an exit strategy at some point.

SHOULD YOU SELL UP?

The first thought that may cross your mind if you don’t intend to ‘shut up shop’ or wind things down when you retire is to sell your business as a going concern. While this might seem the simplest route, in my opinion, selling up is your least viable option. Even a profitable business will be almost impossible to sell for anything like it’s worth. Imagine your business makes £100k profit a year (for easy maths). If you could get £200-£300k for it, that may seem attractive now but wouldn’t it be better to have an income that will last you the next 20 to 30 years?

A far more fruitful way of ‘selling’ the business is to look for someone who will gradually take it over while you step away and retain a stake in (and income from) the business.

FIND YOUR SUCCESSOR

Look around you and see which suitable candidates might want to take over the salon you’ve established. For some people this will be quite a logical decision – if you run a family business, for instance. But otherwise, it’s a sensible conversation to have with managers and senior team members well in advance of any decisions being taken. These will be the people who have consistently shown you loyalty and you can trust.

An exit plan should ideally be planned to take at least five years for a smooth transition. If you’re any further ahead of this, then even better. My advice would always be to offer a phased buy out. Your successor will own shares from day one but as their

involvement and commitment to the salon increases, so does their percentage of shares and stake in the business –as long as they work within it. By the end of the agreed term, you’ll be able to confidently step away from the business knowing it’s in safe hands and you will have each secured future financial certainty.

REACH AN AGREEMENT

By securing a seller financing agreement, the buyer buys into the business gradually rather than making a big initial investment. This also allows you (the seller) to maintain an income while your successor begins to run the business. You’d be expected to act as a mentor during the transition, which helps to make the process smoother for everyone.

A word of caution – you need to be very clear about the length of time you plan on being part of the business and map out your financial situation and expectations. Whether you own the premises or lease them is another big factor in your discussions – if you do own the building, always keep this separate to the salon business as this can be a messy situation to unravel. If you have the means, purchasing a good commercial premises is also a very sensible way to secure your income into retirement, offering capital growth alongside a good return.

WHAT GOES AROUND COMES AROUND

I believe that as salon owners there are two main reasons we go into business: 1) It offers better potential to make money than as an employee and 2) There is an immense job satisfaction in growing and nurturing your own business. Being able to hand on a thriving business to another generation is how we will keep the lifeblood of our industry going and prevent salons closing.

I would encourage anyone who wants to start their own business to talk to their boss if they’re reaching retirement and see if they have an exit plan in place. It’s a more ethical, rewarding and secure way than trying to open up on another business’s doorstep and will make success even sweeter. I learnt the hard way on this and lived to regret it. A golden rule for everyone is, ‘if something doesn’t feel good in your heart, don’t do it.’

When handled well, handing over the reins to your business can offer huge benefits for everyone involved. Having an exit strategy in place early is a really positive thing and will help you plan the most profitable exit from your business.”

23
Phil Smith tackles another of your most pressing business issues...
business

PLAN FOR JAN

“With energy prices rising, I’m doing my best to educate the team on CUTTING DOWN ON THEIR ELECTRICITY USE We’re a sustainable salon but how can we cut this down even further? It’s about educating the team so that they think about the little things like turning the plug sockets off when they’re not in use, turning lights off after themselves etc. which we’re all guilty of not doing, but I believe that these small changes will really help us in the current situation that we’re in.”

Brooke Evans, Owner, BE Ironbridge

“As a salon owner my employees are the backbone of my salon. I’ve always tried to make sure that I look after my team and help in any way. I want to promote a healthy work/life balance so I have changed our booking system, so that we only do one client at a time. This time is for my team to recharge in between clients and to have the breaks at a reasonable time. We will also be introducing a financial well-being policy. For this I want to help my employees with financial well-being strategies and refer them to independent money and debt guidance organisations and to make them aware of what benefits we currently offer and to encourage them to have conversations with us if they have any money worries at work.”

Krysia West, Owner, Perfectly Posh Hair

“COLOUR WASTE IS A HUGE HIDDEN COST, I work out exactly what I need for each service and I don’t deviate unless truly needed. I use Ecoheads Ping, which helps create a more creamy and full consistency and my colour can go further. I also use the Ecoheads showerhead at my backwash which can reduce water usage by up to 65% while giving double the pressure and cleaner water to rinse my clients hair.”

Lisa Carter, West Sussex Hairdresser and Hairdresser’s Social Club A-Lister

“As a salon, we are being pro-active – not by raising our prices, but by offering our guests the option of “BOOKINGS ON A BUDGET”. These are micro, top-up services that take up less appointment time, and that use much less colour or product. These are offered to clients at a discounted rate, within a certain time frame since their previous appointment. The idea behind this is not only to save our guests money at the time of their appointment, but logistically clients will actually visit the salon more frequently.”

“Mental welfare is something of great importance to us at Royal Exchange Square. We hold regular one to ones with the team to ensure they are always happy at work, give the team flexibility and always have the door open should they need to talk. We also have regular nights out and breakfast meetings to allow the team to have fun together and unwind outside of work hours.”

David Nicolson, Director, Rainbow Room International, Royal Exchange Square

WITH THE ‘COST OF LIVING CRISIS’ WE’RE CURRENTLY EXPERIENCING, WE ASKED THE INDUSTRY FOR THEIR COST-CUTTING INITIATIVES AND HOW TO GET SET FOR A SUCCESSFUL NEW YEAR…
Sara Mann, Vivid Hair and Colour Correction Specialist and Hairdresser’s Social Club A-Lister

“The cost of living has a huge impact on everyone – salons and clients alike. It will definitely be a difficult end of year for many and it is our jobs to make sure clients are looked after and receive the best services possible when they visit our salons. We have SMALLER

COLOUR SERVICES which allow clients to have colour in a much shorter time and this lessens the cost. Having colour applied to the t-section only is much quicker than a full head and the cost is less. Likewise our glossing services are a great way to maintain colour between appointments and have been a great service for clients for are extending time between colour applications.”

Seung ki Baek, RUSH Hair

“As a team, we are using the quieter months such as February and March for TRAINING DAYS AND EDUCATION, so we can continue offering the highest standard of skill to our guests. Going forward in to the new year, we intend to INTRODUCE A 4-DAY WORKING WEEK, which means we can extend our salon hours, opening up more availability and flexibility for clients, potential to grow our team, & most importantly to look after our team’s health & wellbeing.”

Sara Mann, Vivid Hair and Colour Correction Specialist and Hairdresser’s Social Club A-Lister

“Another way in which I am dealing with the cost of living crisis is by retailing costeffective products for purchase. I am very open with my clients and only stock brands I truly believe in and work with myself. I work with the brands to bring my clients the very best in offers, meaning they are receiving the best value for money at every given opportunity. If I know there is an offer coming, I communicate this with them – I am very open and want to help them in any way that I can.”

“We are very careful and MANAGE OUR ELECTRICITY USE by ensuring all plugs are off when not in use, lights and heating are off in areas we don’t use (meeting room unless used, upstairs area etc). We have changed all lightbulbs to energy saving bulbs, maintaining the level of light but helping bring down the costs as well as chatting to utility companies to get the best deal on our services. We submitted meter readings ahead of the deadline for the price cap and are regularly checking this at the end of each week and submitting again to ensure what we use is what we pay.”

You can refer to our last issue for more on increasing prices in your salon, or turn ahead for something a bit more cheerful!!

25
Brian MacMillan, Salon Director, F&M Hairdressing
“My plan for next year and for January is to TAKE SOME TIME OFF AND RELAX, unwind and recharge. Not having a holiday this year has had an impact on me mentally. We all need that time to reset and refocus and I definitely need some cut off time and I think January will be my window to do so.”
Claire Martin, CL Hair
special
Darrel Starkey Taylor’s Hair Studio

“Small things such as getting the right music playing and serving clients a choice of refreshments can help to heighten a client’s experience in the salon. If a client is in for a long period of time, we go out and bring them in a nice lunch and we also offer our clients sampling, whereby we give them samples bottles of shampoo, conditioner and styling products. These are great extra touches that clients really appreciate and by offering samples to our clients, this can also encourage clients to spend money on their hair and quality products when they next come to salon having enjoyed the samples they have received.”

“Honestly, we are ensuring our salon stays a HAVEN OF RELAXATION, is welcoming and has a wonderful atmosphere at all times – just like usual. At the moment, we fully understand the struggles of the country. Everywhere is feeling the pinch and we want to ensure that when clients visit our salon, they are comfortable, relaxed and simply enjoy some self care, which they truly deserve. They will still receive UNLIMITED REFRESHMENTS AND SWEET TREATS, MAGAZINES to read and a chance to truly unwind – this is something we will not compromise on.”

Tracey Ann Smith, ASP Global Ambassador and Owner of French & Ivi

IN THE WORDS OF ARMSTRONG, SINATRA & BUBLÉ: WHEN YOU’RE SMILING THE WHOLE WORLD SMILES WITH YOU. THINGS MIGHT FEEL A LITTLE BLUE RIGHT NOW BUT HERE ARE SOME TIPS TO KEEP A BRIGHT ATMOSPHERE IN YOUR SALON AND SMILES ON ICLIENTS’ FACES, FROM INDUSTRY FRIENDS JUST LIKE YOU…
KEEP ON SMILING
David Nicolson, Director, Rainbow Room International, Royal Exchange Square
“For me it’s all about going that bit further for clients, we’re at a time where everyone’s budgets are stretched and those additional extras such as giving a COMPLIMENTARY LUXURY CONDITIONING TREATMENT if their budget doesn’t stretch that far and their hair really needs it can really go a long way in building client loyalty and making your clients feel valued.”
Claire Martin, CL Hair

“No matter what, my clients are my priority and I do whatever I can to make them smile and enjoy their salon experience. With times being tough for many people across ever generation and circumstance, I am doing what I can to make their visit more memorable. When a client arrives, I always ensure we have their favourite refreshment and reads ready for them at the styling station – what’s better than a hot drink and your favourite magazine? A simple gesture that goes a long way. For those who are big on social media, we are making their time with us fun by

FILMING CONTENT OR TAKING

TRANSFORMATION

PICTURES for them to share online – it’s so simple but fun and creative. You don’t need to do the big extravagant wow factor, the little things really do count.”

“I try and make my clients LAUGH AS MUCH AS POSSIBLE because the time in the salon is to forget about worries of the outside world and to spend time in a fun, carefree environment where they get treated to something special. It’s important to remember that being a hairdressing isn’t just about creating great hair. It’s about creating a great environment, being a friend, someone they can talk to about anything.”

“When a client visits a hair salon, it’s their time to switch off from the real world, focus on only themselves and walk out feeling fantastic. It’s our jobs to make sure all three of those happen. We’re going to STEER AWAY FROM GLOOMY SUBJECTS

as much as possible. How can a client walk about feeling light and refreshed if the chat is of such a heavy nature? Let’s talk about the excitement of this time of year, seeing family, having a little extra time off work, cosy nights in, next year’s goals, the things that bring priceless joy!”

“We’re our client’s agony aunts, they really trust us with advice so if we can help steer the conversation down a more positive path hopefully this will encourage our clients to go home feeling happy and will want to make changes for the better. I am still investing in the team, as a business owner as much as we struggle it’s so important that this doesn’t filter down to the team. Education is huge for us and we’re always looking to fulfil our staff’s expectations because they are the driving force of the business, if they’re happy and committed that will only attract more clients and have a positive effect on the salon and the environment that we work in.”

Let us know how you are keeping things cheerful in your salon online at @prohairmag.

27 special
Brooke Evans, Owner, BE Ironbridge
“In order to make things a little special, we are providing WARM HOME BAKING for our clients as a little treat with their refreshments.”
Brian MacMillan, Salon Director, F&M Hairdressing
Darrel Starkey Taylor’s Hair Studio

We bring you yet another stunning creative collaboration between the multi-award winning Mark Leeson and a super talented, rising star. Check out this powerful imagery created exclusively for Professional Hairdresser.

29
MY FEET STILL HAVEN’T QUITE TOUCHED THE GROUND! WHAT A WONDERFUL OPPORTUNITY –I WAS SO BLOWN AWAY BY THE CONTENT OF THE DAY I THOUGHT I’D COMBUST. ON A SERIOUS NOTE –GOODNESS THIS GUY IS A GENIUS –A TRUE VISIONARY AND SUCH A JOY TO WORK WITH. TERESA WELLER OF TERESA WELLER HAIRART, DORKING TERESA HAS ALL THE ATTRIBUTES OF PUSHING ALL THE CREATIVE BOUNDARIES WHEN IT COMES TO LONG HAIRDRESSING – MY ONLY PROBLEM ON THE DAY WAS TRYING TO CONTAIN HER ENTHUSIASM! MARK LEESON –ART DIRECTOR TERESA WELLER

SCENES

31 BEHIND
Chris Bulezuik –Photographer Lauren Mathis –Make-up Artist AMANI –@thehairdesk UGNE @thehairdesk
THE
33
35

THE MENTORMeet

For my mentoring session, I wanted the team to take everything they’ve learned so far as part of the Style Squad and create a collection inspired by ghd, while bringing in their own unique influences” says Grant Williams.

“The day before the shoot, we spent time brainstorming and preparing, looking at trends and collating moodboards which the Squad then presented. They were then tasked with creating a look inspired by the moodboard, working on a doll’s head using a specific ghd styling tool. After talking us through their finished styles, we came up with suggestions on changes that could be made to bring the looks together as one cohesive collection.

On the morning of the shoot, the Squad were assigned their models and Janine and I worked with them to go through the looks they’d be creating and how to get the best results for the camera. We demonstrated dressing out techniques and explained how the hair often has to be over-exaggerated on a shoot to ensure the look really comes alive in the image. We focused heavily on prep work too for flawless results on camera – it’s a different way of working compared to being in a salon but the Squad rose to the challenge and took everything on board.

It was so rewarding to see the Squad putting these ideas into action and creating their final looks. I was keen for them to absorb everything on the day –photographic shoots are such an exciting part of the industry and I hope they’ve all taken away some new ideas from the experience.

37
Shoot mentor GRANT WILLIAMS talks us through the stunning ghd style squad collection.
Turn the page for the results...

ghd style squad achromatic

Shoot Mentor Grant Williams Style Squad Joe Strangward, Dylan Plant, Megan Jack, Holly Matheson, Eloise Taylor, Olivia Williams Make-up Holly Treadwell Styling Janine Jennings Photography Ashley Martin Creative Direction Janine Jennings

Yvonne Aucott

ent Salon

assisted by Sheree Thompson

Clare Frith and Nicky Treleaven

Chris Bulezuik

Hair Casey Coleman
Make-up
Styling
Photography

“The Icon Collection takes inspiration from iconic figures throughout the decades. From models, movie stars and musicians, the HOB Creative Team hand-picked iconic looks and shared their muses to offer a variety of styles that will inspire change and not only make client’s look good but feel good too. This collection of wearable and effortless street styles are designed to be as versatile as possible, to make our clients look good wherever they are, whatever their style and to be constantly inspired to try something new. It’s never been easier to make a change and be your own muse.”

Richard Miles
Akin Konizi, International Creative Director
ICON HOB ACADEMY

All wrapped up

53
Christmas retail gifts perfect for putting under your clients’ tree... or yours!

The Aveda x 3.1 Phillip Lim 2022 holiday collection includes four limited-edition accessories—a hair scarf, shower cap, cosmetic bag, and mini paddle brush—as well as special-edition gift packaging, all featuring striking prints exclusively designed for the collection, inspired by a mutual awe of nature and created with luxury and sustainability in mind.

www.rdr.link/HAD004

For clients who seek eco and ethical luxurious haircare, Insight is offering its vegan and naturally inspired formulations in Trio Boxes. Each box contains a shampoo, conditioner and a mask from the Dry, Daily, Damaged, Antioxidant, Colored and Anti-Frizz ranges. The brand also offers a Skincare, Man and Fragrance set.

www.rdr.link/HAD005

This year the always stunning Balmain Paris Hair Couture Gift Calendar is an ode to the iconic nutcracker: “Casse Noisette”. The luxury Gift Calendar Large contains 10 beauty indulgences and the Gift Calendar Medium contains five of the best-selling products from Balmain Paris Hair Couture. The packaging is inspired by the signature golden details of the fashion house and the traditional green colour that symbolises the holiday season.

www.rdr.link/HAD003

The Alfa Italia Viaggio compact styling kit is another must-have for salon retailing this festive season, coming in three limited edition, on-trend colours: verde, marina and arancione. The kit features a stunning carry case in faux calf grain leather look, and while the contents may be mini, they have the same styling power as their full-sized counterparts.

www.rdr.link/HAD006

KMS is offering a selection of hair care and styling routines for all – tailorable to your individual clients and with an emphasis on being unique and extraordinary as depicted in the Agate-inspired box designs. Duo-sets and Ultimate bundles feature the brand’s bestselling ranges: Color Vitality, Moist Repair and Conscious Style.

www.rdr.link/HAD007

ALTERNA has created some special gift boxes featuring a combination of four of their award-winning shampoo and conditioner duos – all contain pioneering products that provide not only a truly exceptional experience, but incredible results too. And to celebrate the brand’s 25-year anniversary, the Caviar Anti-Aging Replenishing Moisture Duo also contains a complimentary travel size of the iconic CC Cream.

www.rdr.link/HAD008

Inspired by the opulence of the 1920’s and rich Art Deco design, the ghd grand-luxe collection features ghd’s best-selling tools in a colour palette of opulent champagne gold accompanied by a dramatic red velvet vanity case and accessories. These stunning sets feature the helios dryer, platinum+ styler, gold styler

Goldwell wants your clients to find out what’s extraordinary about them and their hair… and celebrate it this festive season. The brand has looked to the natural world to influence its latest Christmas collection, featuring gift set designs inspired by the hidden beauty and the positive energy of Agate stones. The Duo-sets and Ultimate bundle can be created bespoke for your client to include matching products from any Dualsenses range. www.rdr.link/HAD010

Giveaway

Clients can create bespoke gift sets with their favourite L’Oréal Professionnel haircare for friends, family – or as a treat for themselves! Presented in a beautiful glossy box, clients can choose a selection from their favourite range, such as the new Curl Expression products and TECNI.ART styling products for the party season ahead, or ask their stylist to recommend the best haircare for a more personalised box of hair goodies. www.rdr.link/HAD011

Oribe has announced its collaboration with modern Japanese artist Kohei Kyomori to create unique designs for limited-edition gift sets this season. The Tokyo-based artist is known for his vibrant, digital paintings, which now adorn seven Oribe gift sets from Everyday Essentials to Style & Refresh and Gold Lust. We have a stunning Oribe Style & Refresh set to give away to one lucky reader! To be in with a chance of winning, please enter your details at www.rdr.link/HAD012

After the much-anticipated arrival of the HH Simonsen AW22 Limited Editions, the classic MK2 True Divinity Styler has had a stylish upgrade to tie in nicely with the festive season this year, now available in Alluring Amber, Sapphire Soul, Amazing Amethyst and Ravishing Ruby. www.rdr.link/HAD013

christmas retail 55

Eufora believe that the holidays should be as stress free as possible, and that includes gift giving. That’s why they’ve created collections focused on specific haircare problems, designed to give excellent results to any relative or friend. Choose sets from the Bodifying, Moisture Intense, Nourish, HERO and Thickening ranges.

www.rdr.link/HAD014

Authentic Beauty Concept, the vegan, PETA-approved and planet-friendly brand, is living its values with this year’s holiday offering: a multi-purpose reusable gift box, containing a full-size haircare duo and a beautiful eco-friendly hair clip. Clients can from a cleanser and conditioner from the Glow, Hydrate and Replenish ranges.

www.rdr.link/HAD015

Matrix is offering the opportunity to share some of the best-selling haircare products in a specially designed, colourful box, with a saving of 25%. The six holiday hair hero sets, with three full-size products are Record Breaking Blonde, Repair With Flair, Turn The Brass Around, Platinum Hit, Turn Up The Volume and Vibin’ On Vivid.

Giveaway

Keune and Dutch fashion brand Stieglitz have joined forces for an exclusive collaboration, uniting the best of both brands in a limited-edition box for the gifting season. The box includes a Keune shampoo and conditioner of choice, a limited edition scrunchie, a high quality lavender hair clip and a premium printed scarf. We have three of these gorgeous gifts to give away to lucky readers who will even be able to choose which set they’d like to take home. To be in with a chance of winning one, please enter your details at www.rdr.link/HAD017

OSMO has created the ultimate collection of haircare gift packs for your festive retail focus. Ranges featured in the collection are Deep Moisture, Super Silver and X.POSED Daily Hair Care and each pack includes a shampoo, conditioner and an extra treatment or styling product.

www.rdr.link/HAD018

L’Anza has Christmas covered with a huge array of full size gift sets and mini trios. The brand is offering full size sets across all ranges, from Keratin Healing Oil to CBD Wellness, each with a shampoo and conditioner and a free treatment, serum or styling product. Mini Trios are available in the Keratin Healing Oil and Healing Curls ranges.

La Biosthetique is offering a selection of duos and sets this festive season from across its haircare and skincare collections. The Star Duos feature everything from Frizz Control to Fine Hair and No Yellow, while the larger gift sets are available in the Long Hair, Volume, Grip & Texture, Homme and

For year-end gifting JOICO has decided to go back to basics to shine the spotlight on bestselling products - the hair care heroes that bring everyone JOI. Sustainable, festive packaging enables salon owners to hand pick selected items that work for their clients and create their own gift sets. Suggested sets include JOICO K-Pak Color Therapy, Defy

Give the gift of a great blow dry Bella Blow Dry Brush from Alfa Italia. This innovative 2-in-1 hair styling tool will give your blowout double the shine while giving unwanted frizz the brush-off for an effortlessly glossy finish. The large oval barrel creates volume at the root and sleekness along the hair shaft while the mix of long and shorter bristles detangle, smooth and minimise breakage. www.rdr.link/HAD022

Covering every hair type and gifting eventuality Schwarzkopf Professional have got you and your clients covered this festive season with the gift of variety to ensure clients are always looking like they’ve just stepped out of the salon. Gift sets include products from the BC Repair Rescue, Color Freeze pH 4.5 and Moisture Kick ranges, the Fibre Clinix Fortify, Hydrate and Vibrancy ranges and of course the BlondMe All-Blondes Light and Rich collections. www.rdr.link/HAD023

57 christmas retail

Christmas is coming

Jamie Brooks

Brooks & Brooks

• It’s important clients feel pampered when they come in. So make sure there are plenty of seats available, refreshments are served and they are well looked after the minute they step through the door.

• It’s important you do things as a team during this busy period, so team members also feel appreciated. Go for a drink or pizza after work, organise Secret Santa and personal presents and don’t forget to say thank you for all their hard work. Those two words can change their mood and give them a boost when it’s busy.

• Plan the team working rotas now so everyone knows when you are open and who will be working over the festive period. Get everyone on board with your operations and then there will be no nasty surprises.

• Christmas can be busy but make sure you say yes to as many Christmas events as you can so you can also make the most of the great time of year. It’s easy to go home every night and head to the sofa, but make sure you enjoy the parties and Christmas atmosphere as well. Don’t make it all work and no play.

Martin Crean Clive Collins

MODE Hair

• Decorate the salon in an elegant and beautiful way –get rid of the cheap tinsel and bring in beautiful festive blooms and co-ordinate the whole salon décor to be subtle but magical. But don’t get stressed about it or spend a lot of money, it’s meant to be a bit of fun.

• If you’re feeling overwhelmed take five minutes to yourself, breathe deeply, have a drink and close your eyes. Bring down your racing heart rate and you will instantly feel more in control.

HOB Salons

• Be ready for some services to be more popular in the lead up to Christmas and make sure you’re ready –blow dries, hair ups and colour services are all popular before the festive period.

• Traditionally it’s always busy at this time of year so be prepared, you know what to expect so have a plan in place for when the salon is full of clients. Planning ahead will stop it becoming overwhelming.

But don’t
panic! Here
are
three salon owners’ top tips for
taking the
stress out
of getting ready for the festive season
and enjoying
it too!

IT’S A WINTER COLOUR-LAND

Give your clients the gift of an extraordinary experience this winter with @Elumenated colour services and Dualsenses in-salon treatments.

Goldwell’s @Elumenated colour technology offers amazing brilliance and shine, with a truly unique result. The secret is in the patented @Elumenated high performance direct dyes, which create reflections of brilliant light in a full spectrum of colours. It’s featured across Goldwell’s portfolio, including Topchic, Colorance, Elumen and @Pure Pigments and is a great opportunity to get your clients to trade-up to a premium and personalised colour service. Just in time for your salon’s busiest time of the year, Goldwell has two @Elumenated colour services to inspire you and your clients –the Color Morphing Service and the Shadowing Service.

COLOR MORPHING SERVICE

Goldwell’s Color Morphing Service creates iridescent, holographic effects in hair colour that changes and moves with the light. It’s created with Topchic and @Pure Pigments and the effect comes from mixing equal parts of two or more @Pure Pigments shades together. The Topchic shade remains the same, as oxidative colour sits in the cortex; whereas @Pure Pigments creates an iridescent layer on the outside. Colour morphing with @Pure Pigments is an easy and quick addition to your colour formula to give your client a fresh and eye-catching festive colour, with no extra service time.

“@Pure Pigments is Goldwell’s most customisable form of Elumenation. When selecting your @Pure Pigments shades, remember opposites attract. For example, Pure Violet and Pure Yellow in a brunette will have their own time to shine in the light.”

SHADOWING COLOR SERVICE

The Shadowing Service adds areas of depth and dimension in a natural way. It’s an easy and subtle way to change your client’s colour, without the fuss. This look is created with Elumen, the purest form of Elumenation with the strongest @Elumenated results in the Goldwell portfolio. It’s an ammonia and oxidant-free powerful colour that refills damaged areas within the hair fibre. With the Shadowing Service, you are adding depth at the root and a level lighter at the ends. You need to stay two levels difference from the root to the ends. For example, a level 10 on the ends and a level 8 on the roots. This creates a natural look and helps to diffuse the client’s regrowth.

“I love Elumen! When deciding your shadowing service colour placement, always follow the client’s natural parting. Remember to blend is your friend, merge your colour products together to create that seamless look.”

Alex Collins, Goldwell’s EMEA Education Development Manager.

IN-SALON TREATS

Offering an in-salon treatment is another easy way to trade-up a client’s service this season. Add a boost to their service with the Dualsenses Intensive Conditioning Serum. These in-salon treatments are great for enlarging your service portfolio and demonstrating your expertise to your client.

The change in seasonal climates can cause stress on the hair. Dualsenses Intensive Conditioning Serums are quick and easy, taking less than five minutes in-salon. You can give your client an instant result, that they can’t get at home; as well as it being a great conversation starter to talking to your client about at-home care and festive gifts.

Goldwell offer’s seven Dualsenses Intensive Conditioning Serums for clients to choose from. The Color Brilliance serum is the perfect finish of every colour service, instantly locking colour and amplifying luminosity. It helps to keep hair salon-colour vibrant for up to 22 washes, a must-have for all colour clients.

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colour close-up
Alex Collins, Goldwell’s EMEA Education Development Manager.
FIND OUT MORE AT VISIT WWW.RDR.LINK/HAD024

Steam Power

The next generation L’Oréal Professionnel SteamPod 4 has arrived.

Already a game changer for the professional hair tools market, SteamPod from L’Oréal Professionnel is taking things to the next level with SteamPod 4.

Renowned for creating hair with a smooth, mirror-like shine, the SteamPod offers a continuous flow of high-pressure steam making it perfect for creating a variety of finishes, from smooth looks to soft waves and glamour curls – all while maintaining the health of the hair.

SteamPod 4 features:

• Refined ergonomic design, with a thinner and rounder upper arm designed to create more defined curls.

• Three steam-optimising combs to ensure even steam diffusion on any hair type.

• Integrated steam tank, enabling styling of up to 192 metres of hair without refilling.

• New curl locking guide gently heats up to 100°C for longer-lasting, more versatile curls.

• Automatic switch-off function that activates after 30 minutes without use.

• 60-degree rotating cord for hassle-free styling.

63 spotlight FIND OUT MORE AT VISIT WWW.RDR.LINK/HAD025

DID

HOW

We

YOU

DESCRIBE

WHERE

DID
DECIDE ON THE STYLE OF YOUR SALON INTERIOR?
have always wanted to showcase the true art of the craft with colour and so at The House of Keune by Bloom, we have integrated vibrant colour elements as part on the guest experience. For example, we installed our colour bar at the centre of the salon as we did not want to hide the process away in the back room, instead we want every guest to be introduced to colour in every visit. We wanted the space to be open and inviting and full or character, highlighting Keune’s culture and ethos throughout.
DID YOU FIND THE INSPIRATION FOR YOUR DESIGN? The inspiration came from many years of experience seeing what works and what doesn’t work in a salon environment. The guest experience is at the heart Visit
YOU USE AN INTERIOR DESIGNER? We did. We presented the floorplan for The House of Keune by Bloom and worked with Barber Designs to shape the salon space into a working model.
THE VIBE CREATED BY YOUR INTERIOR Cool, comfortable, spacious, high-quality and natural.
Sheona
Forrest, Salon Manager for newly opened THE HOUSE OF KEUNEBY BLOOM shows us around this fabulous new space in the heart of London.

WHAT DO YOU HOPE IS YOUR CLIENTS’ FIRST IMPRESSION WHEN THEY WALK IN?

We want clients to feel like they are coming into a really fresh, innovative salon space - a creative environment with lots of colour influences. It’s really important that it’s welcoming, warm and has personality and character.

TELL US WHAT ARE THE KEY ELEMENTS OF YOUR SALON DESIGN?

A key element is the layout and flow of the open space.

We want clients to feel comfortable and relaxed and so the ease of movement and freedom element was a top priority.

DO YOU HAVE ANY CURATED PIECES OR SPECIAL FEATURES/AREAS IN THE SALON?

The Colour Bar centrepiece is the beating heart of our space then everything branches off from there. The Comptoir Gourmand bakery and coffee shop is open to the public and heightens the experience and value of the space. Our dedicated barber section ensures that all services are visible and catered for and our luxurious spa like area is a private and relaxing space for hair treatments.

HOW HAVE YOU EMBRACED SUSTAINABILITY WITHIN THE DESIGN

We have introduced hard wearing materials to increase the life span which in turn reduces having to renew after a number of years. We have also introduce a natural moss wall and low voltage LED light throughout.

WHAT SALON SOFTWARE DO YOU USE AND WHAT FEATURE OF IT DO YOU FIND MOST USEFUL?

We use salon IQ, front desk functionality, online booking for our guests and a dedicated salon app, where our team can follow their progress.

WHAT SALON FURNITURE HAVE YOU CHOSEN?

We have used Maletti furniture from its sustainable green line, a company that stands for quality and comfort. Plus, it is a family business with an ethos that aligns with our brand values.

DO YOU HAVE A TEAM DRESS CODE/UNIFORM?

We love that our team can show their character so we have broken away from the traditional hairdresser black uniform.

6 5 salon profile

HAIRDRESSERS HOME

Sam Burnett, Owner and Creative Director at HARE & BONE, tells us what he’s been reading, watching and doing this month.

Best Book

The Alchemist

It’s a wonderful short book that reminds us to follow our own personal journey and to trust our intuition through a beautifully crafted story. It’s always a good book to read on the road as it’s easy to pick up and put down.

Best Film

Uncle Buck

My childhood favourite is Uncle Buck. It’s a movie I watched over and over with my brother and it always warms my heart and cracks me up.

Best Boxset

Breaking Bad/GOT/The Handmaid’s Tale

Tough one! It’s got to be a toss-up between Breaking Bad, Game of Thrones and The Handmaid’s Tale. All of them had me binge watching.

Best Podcast

On Purpose with Jay Shetty

Jay has beautiful outlook on life, he has such interesting guests from spiritual gurus to A-list celebs, best-selling authors and coaches who share their personal insights.

Best Exhibition Savage Beauty

Why is it so hard to name just one!? I must go with Savage Beauty at the V&A. It was a true masterclass in curating the life and works of Alexander McQueen. The first time I went I was literally left speechless, so felt the need to return a couple of times so I could take it all in.

Best Show

CABARET at the Kit Kat Club

It’s definitely up there as one of my all-time fave shows. It’s a gritty, immersive experience and a must-see.

Best Album

The Miseducation of Lauryn Hill

This was the album on repeat in my teenage years, I mean, it’s flawless, right!?

Best Concert Prince

Prince in London was definitely a stand out.

Best Holiday Peru

So far Peru is probably my favourite trip but I’m about to spend a month travelling Thailand so watch this space….

Best Meal

Home Roast

A home cooked roast or a Chinese take-out from The Good Earth.

Best Designer Piece

My Burberry Mac

It’s a timeless classic.

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