PB Media Pack 2023

digital issue

n Every issue is also available to read page by page at www.probuildermag.co.uk

n PB is also emailed out in digital format to 32,500 tradespeople, with an average read time of 6.15 minutes.

n PB has the largest ABC audited distribution in the building industry of 131,640 (July 2021 to June 2022).

n The magazine is available through the trade counters of over 2,150 builders’ merchants across the UK.

n We deliver nationally to merchants such as Travis Perkins, Jewson, Buildbase, SIG, Brandon Hire, Keyline and CCF as well as over 750 independents. Branded front covers are in many of the nationals to ensure placement on the trade counter.

n PB is placed on the trade counters of builders’ merchants by our merchandisers, meaning that the magazine reaches active tradesmen directly at the point of purchase and all copies are picked up voluntarily.

readership & distribution brand report

n Clickable trackable links appear on all adverts and editorial.

Professional Builder presents verified data for all key touchpoints including print, email distribution, website and social media platforms. It is an important way of showing advertisers a brand-centric proposition across multiple platforms using trusted ABC figures.

content

Under the editorship of Terry Smith, quality coverage ensures regular pick up of the magazine. Key subjects include masonry, carpentry and joinery, plumbing, painting and decorating, roofing, vehicles and plant, landscaping and decking, sustainable building and the latest changes to Building Regulations and Health & Safety legislation. It’s packed with competitions, giveaways, product tests, and advice on running a small business, and is a key source of reference on industry matters.

editorial opportunities

Regular editorial sections in PB include:

n Product tests – Professional Builder’s trade experts conduct hands-on tests of the latest products on the market.

n Feature articles – Each issue incorporates two or three features spanning the breadth of the building industry.

n Special reports – For product launches and industry developments which don’t coincide with our features, PB offers special reports to make sure our readers are kept up to date.

n Step-by-step guides – Our installation guides offer a practical demonstration of how to apply best practice on site.

n Competitions and giveaways – Giveaways pages appear monthly and for higher value prizes half page and full page competitions are available.

n Product pages – In addition to product pages within features, each issue contains a round-up of the latest innovations to hit the market.

JANUARY

EXTENSIONS, CONVERSIONS AND GARDEN ROOMS: Underpinned by easier planning access and ‘improve, don’t move’ trends, there are a myriad of opportunities to upgrade property for profit through extensions, loft conversions and basements, as well as the provision for elderly and disabled homecare.

DOORS, WINDOWS AND SECURITY: Kerb appeal and peace of mind are to the fore as we gaze upon the latest trends in timber, steel and PVCu for internal, external and garage door applications.

FEBRUARY

NEW BUILD AND PROPERTY DEVELOPMENT: Home is definitely where the heart is as we move effortlessly from foundations to completion.

TOOLS, FIXINGS AND WORKWEAR: A peak inside the professional’s toolbox reveals the latest must-have accessories to make the all-important difference.

MARCH

ROOFING, FLOORING AND INSULATION: Slate, clay, concrete, foam, and boards are all invited to make a pitch to meet the aspirations of both clients and Building Control. There are also the very latest regulations updates.

VEHICLES AND PLANT: It looks like being another big year for the leading manufacturers of LCVs and compact plant. As usual we are first to climb aboard and put them through their paces.

APRIL

MASONRY MATERIALS AND LANDSCAPING: The very latest building techniques and innovations to create the best-looking buildings, driveways, and inside/outside garden options.

PLUMBING, BATHROOMS AND WETROOMS: A comprehensive look at how the industry is responding to the changing lifestyle requirements and bathing habits of the modern family

MAY

PAINTING/DECORATING, SEALANTS AND ADHESIVES: A perfect finish every time as we lift the lid on coatings, paints, varnishes, stains, sealants and adhesives plus the very latest legislative requirements.

CARPENTRY AND JOINERY: More grains of truth when it comes to selecting the right materials and tools for the task in hand.

JUNE

EXTENSIONS AND HOME IMPROVEMENTS: The perfect time of year to bring a little ray of sunshine into the homes of those in the market for a whole raft of home improvements and alterations.

BUILDING BOARDS, PLASTERS AND ADHESIVES: All options covered and filled!

JULY/AUGUST

KITCHENS AND BATHROOMS: From worktops to shower drops, the most important rooms in the home are given the once over.

NEW BUILD AND PROPERTY DEVELOPMENT: The plot thickens as we explore the full gamut of modern construction methods and techniques from the traditional to the downright off-the-wall!

LOFT CONVERSIONS & BASEMENTS: A voyage into extra space as we go underground and make room on top.

SEPTEMBER

MASONRY MATERIALS AND LANDSCAPING: Laying it on the line for that all-important kerb appeal.

ROOFING, FLOORING AND INSULATION: With winter fast approaching we explore the best options to combat the elements. TRAINING: Take a course of action and find new skills.

OCTOBER

TOOLS, FIXINGS AND WORKWEAR: Followers of fashion will be dressed to “skill”.

HEATING, PLUMBING AND WETROOMS: Find out what’s hot in the marketplace with an in-depth look at the latest in hot water and heating technology, including boilers and underfloor systems.

THE BUILDERS’ OFFICE: Improve your productivity with the latest business management tools.

NOVEMBER

VEHICLES AND PLANT: Driving the best deals and making the earth move for builders.

DRAINAGE, WATER MANAGEMENT AND GROUNDWORKS: Examining soil and waste drainage, water conservation, recycling, and other external plumbing needs.

DECEMBER

PAINTING/DECORATING, SEALANTS AND ADHESIVES: The inside story on paints, flooring, decorative mouldings and general repairs, maintenance and improvement.

WORKING IN WINTER: Come in from the cold with the very latest in frost protection, waterproofing and insulation for the building as well as appropriate site workwear and equipment for the builder.

TOP PRODUCTS 2023

A review of the past 12 months’ product headliners.

advertorial supplements

In addition to the wealth of features and product reviews in the magazine, Professional Builder also offers Advertorial Supplements that run in both the print and digital version.

The supplement is included and sent out with our full circulation of printed magazines, distributed via merchant trade counters. It is also emailed directly in a dedicated digital format to our trade database of 37,000 and then posted on the Professional Builder website alongside our regular magazine archive (30,477 monthly unique users).

On the digital version we can embed pop up videos, interviews, step-by-steps, technical pages and more, making it fully interactive and engaging.

It is also promoted directly on the PB email newsletters and supported across all our social media channels. On top of all that, it will also be available to you directly, so you can use it across your own social channels too.

Companies have the opportunity to communicate the value of their products and solutions to a substantial and growing audience of active tradespeople across our platforms.

Each of these Advertorial Supplements occupy a dedicated 5-page section of the magazine and can focus on a key theme in the building industry, introducing our readers and followers to new business opportunities in the process.

Topics could include:

Energy Efficiency / Loft Conversions & Basements / Training / The Builders’ Office / Working from Home / Landscaping

There is also, however, the option of focusing on a subject that aligns with a particular product launch or campaign, creating a completely bespoke promotional tool for individual businesses.

The supplements will be professionally edited by our in-house editorial team – Terry Smith and Lee Jones, with over 50 years of construction experience between them. These will then be designed by our in-house designers and printed along with the magazines.

lead generation

PB offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s brand new RDR.link reader enquiry service and Flickbook format.

1. RDR.link

With a wide array of online resources supporting the latest solutions –from videos to technical guides, PDFs to podcasts –it can be a challenge for builders to locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, PB has introduced RDR.link –a new service that transports users immediately to the online resources mentioned in stories.

Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ez101, for example) into their web browsing search bar. They’ll then be directed to the relevant online resource.

Option 2: Readers visit the RDR.link home page at www.RDR.link and can type the unique five digit RDR.link code (ez101, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.

2. Flickbook

Featuring both clickable advertising and editorial links to take users to further information for products and services they’re interested in –PB’s Flickbook version ensures that builders are delivered to company sites and resources with just one click of a button. The Flickbook is available at www.probuildermag.co.uk and is emailed directly to over 32,500 tradespeople.

data

Introduced in direct response to feedback from the sector, PB has established a market-leading platform through which every digital interaction with any of our products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the large PB audience across any of our digital platforms.

Our system tracks how the PB audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital offering. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects.

display advertising rates / mechanical data

Space 1 insertion 6 insertions 11 insertions Type (mm) Trim (mm) Bleed (mm)

DPS £6,900 £6,700 £6,500 390x255 420x285 426x291

Full page £3,950 £3,800 £3,600 180x255 210x285 216x291

1/2 (H) dps £3,950 £3,800 £3,600 390x124 420x140 426x146

1/2 (H) £2,280 £2,215 £2,165 180x124 210x140 216x146

1/2 (V) £2,280 £2,215 £2,165 88x255 103x285 109x291

1/4 £1,330 £1,265 £1,235 88x124

1/4 (V) £1,535 £1,485 £1,430 45x255 50x285 56x291

1/4 (H) strip £1,535 £1,485 £1,430 180x60 210x73 216x76

1/8 £780 £760 £735 88x60

Cover positions

Outside back: £4,125; Inside front: £4,100; Inside back: £4,050

Classified: £50 per single column centimetre, minimum 3cm

Inserts

Loose: £55 per thousand copies

Bound: £6,200 into centre spread (minimum charge £1,500 for loose inserts)

Copy deadline: 4 weeks prior to publication; Cancellation: 6 weeks prior to cover date

Frequency: 11 times per year (combined July/August)

Adverts should be supplied as high res 300dpi, CMYK pdf’s tiffs or jpegs together with a colour proof.

email

PB Newsletter

The regular Professional Builder email newsletter is sent out weekly to around 26,000 active tradespeople. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:

Delivered to - 26,000

Rate - £700 per banner Spec - 600 x 120px £1000 per video Spec - 600 x 338px

Acceptable formats: Jpeg, gif. We cannot support third party click tags. For animated gif, please ensure relevant info is

l Please supply a URL with your copy to link to the advert

l Copy to be supplied 10 working days prior to send out date

l Supply to digital@hamerville.co.uk

Sponsored Solus Newsletter

There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below: Delivered to - 26,000 Rate - £1,950

Template Specification:

Up to 10 word heading

Up to 50 word intro

Up to 400 word main text

Lead Image 1 –480 x 315px

Images 2 and 3 - 225 x 225px

Image 4 – 480 x 225px

Company logo and contact details / URL Links

Subject line

Professional

HTML Specification: Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.

PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE

l Supply to digital@hamerviile.co.uk

Contact: Craig Jowsey, Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633 Jo Wright, Digital Production jo@hamerville.co.uk

virtual solus showcase

Professional Builder is now offering a brand-new digital platform designed to take your content directly to a trade audience in an inviting and accessible new format.

The virtual solus showcase is a dedicated digital connection emailed to our whole database of over 26,000 tradespeople featuring sponsored content throughout.

A bespoke welcome page features your logo in the middle and the main elements you want to promote in the sub-pages of the digital book. Recipients simply click on the banners to be taken to the relevant content. This can be anything from products, videos, catalogues and technical sheets to special offers, competitions and giveaways.

We have a range of different templates for the landing page and video presentations but you can also provide your own PDFs for any of the multiple sub-pages.

To promote the best level of engagement, each digital showcase is made up of main entrance spread plus a further four sub-spreads and is all fully monitored and trackable. It is also made available to you to share and promote directly through your own social and digital channels

Rates: 10 page Solus Showcase - £5,000

For more information or to discuss the flexibility of this new digital experience, please contact us via the details below.

Contact: Craig Jowsey, Advertisement Manager craig@hamerville.co.uk 01923 237799

Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633

Jo Wright, Digital Production jo@hamerville.co.uk

SPONSORED SOCIAL POSTS ARE AVAILABLE AT £250 EACH

social media

By understanding the target audience, what information they need and what social media platforms they use, Professional Builder continues to expand and build up an engaged trade following.

They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Alongside print, online and email, Professional Builder engages on all social media channels: Contact: Craig Jowsey, Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633 Jo Wright, Digital Production jo@hamerville.co.uk