Lisa Whitfield on the multi-brand powerhouse and its retail plans
CHARLIE SMALLBONE
Kitchen icon and KBB Retail Hall of Fame inductee
NEWS & VIEWS
5First word
Editor’s comment
6News
Round-up of industry headlines
8People
Appointments and promotions
8KBB Retail Health & Fitness Club
In the fourth of our KBB Retail Health & Fitness Club member focuses, sponsored by Hansgrohe, Ripples MD Paul Crow on how cycling has transformed his lifestyle
9Kbsa column
Koralia Hume, KBSA board member and director of Quarrybank Boutique, reflects on why charging for design is not just fair - it’s vital.
SHOWROOMS & SUPPLIERS
10KBB Retail Hall of Fame
Founder of Ledbury Studio Charlie Smallbone talks about his design philosophy reinvention and resilience, which has seen him inducted into the KBB Retail Hall of Fame
12Supplier profile
Villeroy & Boch Group UK MD Lisa Whitfield on forming the multi-brand powerhouse, what it means to retailers, and its responsibility to help shape the bathroom industry
KITCHEN TRENDS
15Kitchen furniture
Consumers are starting to make more planet-friendly buying decisions, so we take a look at the impact on kitchen furniture and how retailers can meet their needs
19Worktops
Why nature-inspired worksurfaces are still a go-to for kitchen designers
23Kitchens just out
Latest kitchen products
BATHROOM TRENDS
23Bathroom taps
How customisable taps enable retailers to create standout, personalised and incomparable bathroom designs
28Wall panels
How wall panelling is becoming an aspirational choice for everything from quick bathroom refreshes to full-scale renovations
31BATHROOMS JUST OUT
Latest bathroom products
RETAIL BUSINESS
33Company matters
Offering business support for independent kitchen and bathroom firms
Strength in numbers
With mixed pictures of Spring consumer sentiment - GfK reporting a rise in the UK, the European Commission citing a slight increase, but PWC stating a decline – it’s increasingly difficult to predict business. Uncertainty over geopolitical situations, UK economy and household finances are impacting consumer spend, including bigticket items such as kitchens and bathrooms. It makes for a changeable and unpredictable market, from month to month. According to an article in the Financial Times, following a growth in retail for the first three months of the year, the British Retail Consortium reports growth slowed in May.
The impact on kitchen and bathroom retail is equally inconsistent, perhaps depending on the level of the market a retailer serves, or even the location of the business. And it could account for why bathroom and kitchen retailers are experiencing differing levels of sales success from those facing “tough” markets or “bucking the trend”.
One thing we can all agree on – it’s difficult to plan ahead. It’s particularly true
for independent bathroom and kitchen retailers, who are often small businesses, working in isolation. With growing challenges from national retailers and franchises who are building their presence on the high street, now is the time for strength in numbers.
At the time of going to press, the Bathroom Manufacturers Association has reflected the need for the supply chain to come together, with a name change to the Bathroom Association. But much more than just a rebrand, it signifies the need for
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greater collaboration to tackle challenges and thrive from opportunities, alike, in a changeable market. And it is welcoming all in the supply chain – manufacturers, distributors, merchants and retailers to its Connect the Dots Conference in September.
While October will see the return of the KBB Industry Conference for bathroom and kitchen retailers – members and nonmembers – to join together en masse and tackle topics shaping the future of their business. It will include the Big Panel Debate of accomplished independent retailers, not only bringing their first-hand experience of retailing, but sharing their knowledge, passion and resilience.
Importantly, both conferences offer the opportunity to network, to learn from each other, adopting or adapting ideas to raise industry standards, and help navigate through the chaos. There is strength in numbers, and all will help to build a better, stronger, KBB retail industry.
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Villeroy & Boch UK MD Lisa Whitfield on the multi-brand powerhouse and its
making headlines
Buying group MHK UK has partnered with British brand JJO, to offer its kitchen, bedroom and bathroom furniture to retail members. JJO has recently invested £250k into its delivery fleet and developed a carbon calculator to provide its customers with the carbon footprint of its kitchens. JJO joins 75 brands, which include Schock UK, and Schuller. Read the full story at www.rdr.link/KBJ001
Bathrooms, appliances, sinks and taps distributor PJH now distributes the VitrA brand. It offers both the VitrA Bathroom collection and Vitality Collection, neither of which forms part of PJH’s own-brand bathroom collection. The VitrA Bathroom Collection is available to all PJH retail customers, while the Vitality Collection remains exclusively available for retail showrooms who are VitrA Vitality Partners. Read more at www.rdr.link/KBJ002
Product safety notices have been issued for several appliance brands’ heat pump tumble dryers due to fire risk, with owners told to stop using them immediately. According to the Office for Product Safety and Standards, safety reports affect certain heat pump dryer models across Hoover, Candy, Baumatic, Caple, Haier, Iberna, Lamona and Montpelier brands. The Safety Reports have been issued for 27 models. Read the full story at www.rdr.link/KBJ003
Trio of retailers installation accreditation
BiKBBI presents first retailers with AiM certification
The British Institute of Kitchen, Bedroom & Bathroom Installation has presented its first retailers with AiM certification, at a ceremony held at Portcullis House on the Parliamentary Estate.
Independent kitchen and bathroom retailers Christian Andrews Interiors (Scotland) and Signature Projects, plus national home improvement brand Wickes were presented the certification by BiKBBI CEO Damian Walters and the institute’s Honorary Patron, Calvin Bailey MBE MP.
AiM was created to establish an industry standard that reduces
UK
risk, demonstrates credibility and provides quality assurance to all stakeholders involved in the KBB installation process.
It also has the ambition to provide a “beacon” for professional installers who may be interested in working with ‘installer-friendly’ retailers and main contractors.
Applauding the winners at the ceremony, BiKBBI CEO Damian Walters said the retailers were “trail-blazing”, as early adopters of the AiM certification.
BiKBBI CEO Damian Walters commented: “I’m absolutely thrilled to be in a position to bring
and commercial leaders appointed
AiM to this amazing industry and I’m so pleased that we have three contrasting businesses in terms of size, who become the first to receive certification.
“The purpose of AiM is to help businesses to meet and maintain processes and procedures that our industry can be proud of, helping to level the playing field on the subject of fitted interior installation.”
Grohe announces senior leaders
Bathroom brand Grohe UK has announced the appointment of two senior leadership positions.
David Nicholls has been named leader, UK & Ireland, Lixil Europe.
He succeeds Chris Dodds who left the company and has become executive commercial director for hib.
Prior to joining Grohe, David Nicholls has held senior leadership roles in businesses working in the built environment, including as managing director of Dornbracht UK.
Commenting on his appointment, Nicholls said: “I am proud to be joining Grohe at an exciting time for the UK & Ireland business.
“Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy.
“Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”
Grohe UK has also announced the appointment of Kate Hirst as leader, commercial B2B UK, Lixil Europe to steer the strategy across multiple sales channels.
Hirst joins from Lecico Bathrooms where she was
responsible for growing the business through sales, marketing and product strategies.
Lewis Neathey has also been promoted to leader, marketing & product management UK, Lixil Europe.
Growth to better serve retail and distribution partners
Whitebirk invests in expansion
Luxury fireclay sink manufacturer Whitebirk has invested in growth plans with a series of product launches, facility expansion, and increased distribution.
It has expanded its warehouse and trade showroom, to better serve retail and distribution partners, and is set for growth in European markets and US markets, having set up infrastructure on both coasts.
Whitebirk has also continued to invest in product development with new fireclay sinks and textures, and workstation sink designs, all with a lifetime guarantee.
Addtionally, it has made ongoing investment into the Krete range of concrete basins, with new formats and finishes.
Part of the Darwen Terracotta
Group, Whitebirk was founded in 2019 to preserve and evolve the UK’s tradition of handmade ceramic production, a legacy that dates back to the late 1800s.
The company has also continued to invest in apprenticeship programmes, helping to secure the future of UK-based craft production.
Steve Allen, managing director of Whitebirk, commented: “We’re proud of our roots in British ceramic manufacturing, but we’re also focused on the future, investing in new products, new markets, and the next generation of skilled makers.
“We believe there’s strong international appetite for highquality, handcrafted products from the UK that tell a story and are built to last.”
Retailer discussions on key industry topics
Big Debate returns to KBB Industry Conference 2025
The Big Debate will return to the KBB Industry Conference 2025 with a fresh panel of experts, covering topics shaping the future of independent retail.
Facilitated by renowned broadcaster Emma Crosby, the panel will include Liam Butler (Butler Interiors), Lindsey Copperwheat (TC Kitchens), Jamie Harding (Et Lorem), and Lynne McBride (Tolle Kitchens).
Together, they’ll explore key issues currently impacting KBB retailers, including the importance of charging for
design, how to retain skilled staff, the challenges around retailer display terms, and the role of consumer protection and finance.
Attendees can expect an open discussion, enriched by real-world perspectives and practical advice.
It will be held in an interactive format, with live polls and an open Q&A, with the audience having the chance to shape the conversation.
“The KBSA Experience is more than just a conference, it’s
a chance for independent retailers to come together, share ideas and tackle the real challenges we face,” said KBSA chair Richard Hibbert.
“Sessions like The Big Debate are designed to spark honest conversations and practical solutions that you can
take back to your business.
“If you’re serious about growing, adapting, and staying ahead in this market, this is the one event you can’t afford to miss.”
Find out more details at www.kbsa.org.uk/conference.
position filled
Appointments and promotions across the industry
FRONTLINE BATHROOMS AND SMITHS BRITEN
Sister distribution companies Frontline
Bathrooms and Smiths Briten have appointed Gareth Sterry as business development manager. He previously worked at parent company Huws Gray for 12 years as kitchen and bathroom category manager. In his new role, Sterry will oversee the companies’ relationship with retailers and merchants.
MIDDLEBY RESIDENTIAL
Middleby Residential has promoted James Cunningham to the role of group sales director. In his new role, he will lead the sales strategy across the entire Middleby Residential brand portfolio in the UK, encompassing Rangemaster, AGA, Leisure Sinks, Rayburn, La Cornue, Novy, and Josper. Cunningham has been with AGA Rangemaster for 20 years, and brings a wealth of experience to his new position.
SCHLÜTER-SYSTEMS
Wetroom, underfloor heating and tiling installation product supplier SchlüterSystems has welcomed Adam Dolphin to its sales team. He has been employed as area sales consultant for the Southwest, covering Devon, Cornwall, South Somerset, Dorset and the Channel Islands. Dolphin has 25 years’ experience in the KBB industry, having worked for established brands.
HIB.
Bathroom brand hib. has made two senior promotions to strengthen its team. Deb Freeman has been promoted to head of brand and marketing, following 15 months with the business. In her new role, she will oversee brand development, marketing strategy, and customer engagement. She is joined by Rob Pattern who has been promoted to head of product development.
Sponsored by
Crank up performance
In the fourth of our focuses on KBB Retail Health & Fitness Club members, sponsored by Hansgrohe UK, MD of Ripples Paul Crow explains how cycling has transformed his lifestyle and business culture
QWhen did you start cycling and what got you into the sport?
A: Watching the tour de France in Mallorca in 2011 piqued my interest. So I came home, bought by my first road bike and celebrated the success of riding a whopping 10 miles by collapsing on the sofa with a beer and a packet of crisps. It pretty much summed me up at the time; overweight, unhealthy and lacking in energy.
Q How does cycling and exercise improve your business performance?
A: I learnt the harder you train the more
energy you have, so I now value fitness as an essential ingredient for doing my job. We all have to manage stress in our lives and that can only be achieved when the body and mind are working together. I believe myself and the company are stronger for it.
QCycling seems to have embedded itself as part of Ripples charity work, what challenges have you completed?
A: My first 50-mile charity ride was three months after I started cycling. I then joined a friend on a London to Paris (why not?) and it was really tough but hugely rewarding. I decided to do it again and encourage friends to join me, raising money for a local Bath
charity (now called The Cycle) that supports children and sanitation issues in rural south east India. It was followed by another two London to Paris events and Bath to Edinburgh in 2023.
QDo you have a charity cycling event in the pipeline for 2025?
A: I have pencilled in a less strenuous Normandy Challenge which involves cycling from the port of Ouisterham in France to the famous walled city of St Malo. It is likely to be a four-day cycling event, with more manageable miles. I’m looking for 14-15 people to join me and if anyone in the industry would like to know more, I would love to be overwhelmed with interest.
Why more bathroom retailers should charge for design –and why we do
Koralia Hume, KBSA board member and director of Quarrybank Boutique, reflects on why charging for design is not just fair –it’s vital
Let’s be honest: in the kitchen and bathroom industry, we’ve trained customers to expect design work for free. Despite the hours involved – a full day, sometimes even two –too many showrooms still treat design as a sales incentive rather than a professional service with real value. But design is a service. It’s skilled, it’s thoughtful, and it’s timeconsuming. And if we don’t value it, how can we expect our clients to?
At Quarrybank Boutique, we’ve drawn a firm line in the sand. We charge £300 for a 3D design package. That fee is fully redeemable if the client chooses to go ahead with us, which means, ultimately, it’s only paid by those who were never serious about proceeding in the first place. And that, in essence, is the whole point.
Protecting the business
This approach isn’t about being precious or putting up barriers. It’s about valuing our time, protecting our intellectual property, and safeguarding our margins in an increasingly competitive market. Too many independent retailers have been taken advantage of by clients shopping around for quotes, cherry-picking ideas, or worse –handing our designs to cheaper competitors or online retailers to replicate. We’ve even seen our work posted online and credited to others. That stops now.
At Quarrybank Boutique, we don’t discount. We don’t try to compete with internet giants on price. What we do offer is expert knowledge, tailored advice, and genuinely personal service –and all of that
starts with great design. When a client is willing to invest in that first step, it’s a sign they’re serious. And in today’s landscape, where independent showrooms are disappearing, that seriousness matters. Charging for kitchen and bathroom design isn’t a hurdle – it’s a qualifier. It’s also a way to ensure we can keep doing what we do best. It’s time to stop giving our value away. Charge for design – and be proud of the service you stand behind.
Connecting the Dots: Why the Connect Conference 2025 matters more than ever
The Bathroom Association invites the bathroom industry to connect, collaborate and build a stronger, more unified future together
In an industry as multifaceted as the bathroom sector, working in silos is not an option. Collaboration across the entire value chain, from manufacturers and designers to suppliers, merchants, and retailers, has never been more critical. That’s the driving force behind this year’s Connect Conference, taking place on September 16–17, 2025, at the Grand Hotel, Birmingham.
Under the theme “Connecting the Dots,” the conference aims to do more than bring people together. It invites the sector to reimagine collaboration in practice: understanding the entire bathroom landscape, from specifier to end-user, how shared challenges can lead to shared innovation, and how listening across the divide, from boardrooms to showrooms, can unlock future growth.
Conference breakdown
The agenda reflects this ambition. Day One will be a space for association members to explore internal developments, from regulatory and technical updates to marketing strategies. On Day Two, the entire industry comes into the conversation. With an open delegate format, attendees can engage with wide-ranging topics through keynote speeches, expert panels, and networking opportunities.
Among the headline speakers are Alex Depledge, tech entrepreneur and CEO of Resi.co.uk, and Anna Leach, deputy chief economist at the CBI. Both offer valuable context on how the bathroom sector fits within broader economic and technological trends. Environmental journalist Tim Smedley, author of The Last Drop, will challenge attendees to consider water use and
sustainability not just as buzzwords but as business imperatives.
The conference will culminate in the Gala Dinner, including the 30-Under-30 Awards, and the Sustainability Awards. The evening will also feature a charity raffle and auction in support of Macmillan Cancer Support.
We’ve already received many bookings, and as hotel rooms are going fast, early registration is strongly encouraged.
For more information www.rdr.link/KBJ004
The art of reinvention
Charlie Smallbone, founder of Ledbury Studio, talks design philosophy, reinvention and resilience. All of which has seen him inducted into the KBB Retail Hall of Fame
Artisan designer. Visionary. Entrepreneur. Charlie
Smallbone is an icon in the kitchen industry. With around a 50-year career in kitchens, he not only built a premium kitchen retail empire, but created an aesthetic which is at the heart of traditional and now contemporary British kitchens. But how would he describe himself? “I’m a bit of an all-rounder, I suppose, because I’ve been all those things and I’ve ended up doing what I love, working as a designer”, Charlie says. He has founded the luxury Ledbury Studio in London, which specialises in creating one-off kitchens using a bold choice of materials. But it hasn’t been a straightforward path to success. “It’s been a journey of reinvention”, he explains.
Trader to craftsman
“I actually saw myself as a trader”, Charlie explains talking about the beginning of his career. After graduating from Liverpool University, with a degree in philosophy, he started out buying and selling antiques “which was basically old pine furniture” in the 1970s. It was during this time he first took up carpentry. “Necessity is the mother of invention” he laughs, explaining he needed the skills to renovate the furniture.
Having moved the business to Wiltshire and joined by long-term friend Graham Clark, Mark Wilkinson then started working with them and formed a trio, which was ultimately to become Smallbone of Devizes “We became a perfect triumvirate”, Charlie explains. Mark Wilkinson took on the carpentry and Graham and Charlie took on more operational and sales roles. Following one of the company’s furniture clients who requested a kitchen built out of timber, the rest, as they say, is history. “I was designing and selling kitchens but the business was expanding rapidly, at that time. So, I evolved into being a businessman. That’s when we really started recruiting and created the industry that we see now, in many ways”, says Charlie.
With around 50 years experience in the kitchen industry, his latest venture is
Building business empires
During the next two decades, it saw Mark Wilkinson leave to create Mark Wilkinson Furniture, and Smallbone of Devizes continue to grow. The business expanded to such a size it employed around 700 people across 40 showrooms and peaked at a turnover of £70million. Smallbone of Devizes floated on the Stock Exchange in 1986, and Charlie Smallbone sold the business to Williams Holdings two years later, before its acquisition by Gower in 1996.
Charlie then turned his attention to founding a stone business Paris Ceramics,
1. CHARLIE SMALLBONE
Ledbury Studio
which had 10 showrooms in the states, and he bought American Christopher Peacock Cabinetry. These formed part of his strategy to roll out Smallbone, into the states when he reacquired the business in 2009.
“Unfortunately, my timing was not great because the deal went down about a month before Lehman Brothers collapse. I’d raised about £5 million to refinance and the idea was I would sell equity in the business. But our sales hit a brick wall and banks were deleveraging. We were dead in the water.”
The business went into administration, before being sold to Canburg, a company owned by investor Leo Caplan. Charlie says “It was sad, towards the end, and I went away to lick my wounds.” Easily one of his toughest times in business, he adds: “I don’t feel bitter about it. I guess it is how you respond, and I wouldn’t be doing what I’m doing now.”
Material choices
“I’ve never been interested in going back to what I’ve done before”, Charlie says explaining his next move, which was to partner with Damian Lawrence, founder and owner of La Rock joinery workshop. He went on to be commissioned for a new kitchen for the RHS Chelsea Flower Show and following a meeting with the design director of Devol, they collaborated on the creation of the Metallics Collection. This reignited his passion for design. “I hadn’t been a designer for 25 years at that stage”, and Charlie confesses, it forms part of his reinvention and founding of Ledbury Studio in 2018. “I started Ledbury with a blank sheet of paper and thought about would we do differently to what we’ve done before.”
Designed for a client who had downsized from a large house in the country to a Victorian townhouse in Central London. It features black stained oak, and aged and patinated copper finish cabinetry with waterfall worktop in Tiffany Blue Amazonite Quartzite
Working alongside “technical whizz” John Robinson, Charlie says the pair sat down to create kitchens where metal, wood or stone could be joined in a kitchen design. “I’ve always been a rebel and contrary to the flow, but I felt I always had coherent views on artistic appreciation. We wanted the kitchens to look good but fundamentally be very different to what anybody else was doing. Materiality, for me, is almost as important as form and function.”
Design philosophy
So how has his design philosophy evolved from his early days selling antique pine furniture, through to Smallbone of Devizes and now? “I’d like to think there’s an evolution but, in all honesty, my natural inclination has been to create things that I see as stylish and that I could live with myself. It
is as simple as that and I’ve done that all my life”, Charlie says.
A design visionary, he has instigated “quite a few” kitchen trends, adding “and I’d like to think that I’m still responsible for a lot of trends going into the kitchen.” Certainly, the industry continues to honour his designs, with a project for a property in Kensington winning The International Design & Architecture Best Kitchen Award 2024 by Design et al.
Retail advice
Having built two successful kitchen retail brands which resonate with the design industry and consumers, what are his secrets of success? “It all originated with products”, Charlie says. Ledbury Studio sells around 20 one-off kitchen designs a year, with a starting price of £70,000.
“Every Tom, Dick and Harry has been saying they sell bespoke kitchens, but it’s questionable how many really are. What we sell are bespoke designs. There’s definitely a commercial element to all my designs and the question has always been where’s the gap? The obvious gap for Ledbury Studio was oneoff projects for high-end clients.” And he offers the advice for entrepreneurial retailers to find their own niche, adding: “Customers have to see the value in the proposition.”
Charlie continues to be inspired, not only by seeing the final kitchen installations, but also the interpretation of customer ideas into designs, “I love that process, it’s intellectually quite rigorous and creative. It beats playing golf and I see no reason why I should stop doing what I do. I still feel I’ve got stuff to offer”.
2. BERMONDSEY
2. OXFORD
Created as a practical space for cooking and entertaining, the design was inspired by the La Cornue range cooker with cabinet finishes hand matched to the appliance. To break up the large expanse of Carrara marble worktop, and create a serving area, it was bisected by an insert of English walnut
“We have a greater capability to be successful”
Villeroy & Boch Group UK MD
Lisa Whitfield talks about forming the multi-brand powerhouse, benefits for retailers, and its responsibility to help shape the bathroom industry –sustainably
When experienced business leader Lisa Whitfield joined Ideal Standard UK & Ireland in 2023 as managing director, from her role as sales director of flooring company Interface, the acquisition by Villeroy & Boch was just six months away. Fast forward to today and the deal is complete – marking the fusion of two global bathroom giants. She now leads the integrated business Villeroy & Boch Group for the UK.
Not only has Lisa Whitfield helped bring together Ideal Standard, Villeroy & Boch and Armitage Shanks brands under one roof, but all of this has been while influencing broader industry change, as a board member of the Bathroom Manufacturers Association, and while navigating a turbulent market.
“It’s been crazy busy but we have a solid plan ahead”, she exclaims, which probably accounts for how the new organisation has settled so quickly. And she points out what it means for the business. “Now with two global power brands under the group - Villeroy & Boch and Ideal Standard - as well as our local brand Armitage Shanks, we’re really excited about the opportunity ahead”, she says. “We’re capitalising on our expanded product portfolio and channel expertise to deliver solutions across the market.”
Multi-brand powerhouse
The merger has seen the alignment of highend retail brand Villeroy & Boch with Ideal Standard, which has a broader reach, including projects, and boasts an established fittings business. It creates a well-rounded proposition for residential and commercial markets.
Following the acquisition, Villeroy & Boch Group reported 56.7% growth and a
What we have now is a portfolio of brands and products to enable us to be even more successful than we were before.
record turnover of €1.421billion – largely attributed to the integration of Ideal Standard. According to the company, it is now one of the biggest players in the bathroom market, globally.
“If we look at the UK, the Ideal Standard business has had a very successful legacy in the project business and in retail with our Atelier Collections. The Villeroy & Boch business has a very successful background in retail”, Lisa Whitfield comments. “We see that as our absolute recipe and formula for success as we move forwards”, she explains.
A clear example of this synergy was unveiled during Clerkenwell Design Week, where the group unveiled its newly refurbished Design & Specification Centre, during Clerkenwell Design. The space featured product launches from ISH with the Skyla bathroom range from Villeroy & Boch
1. VILLEROY & BOCH UK MD
Lisa Whitfield joined the company in 2023, from modular flooring company Interface and prior to that worked for Newell Brands
and Ideal Standard Alu+ shower collection in a new bronze finish. “If you drop a pin in the centre of the architect and design community, it would be Clerkenwell, so it makes absolute sense for that to become our joint Design and Specification Centre”, explains Lisa Whitfield, adding “We will do some further work to it, probably at the back end of this year, to enhance it further, and to make it even more relevant for our growth plans.”
Strategic brands
So what will be the strategy for the business, in respect to the three individual brands? “We haven’t radically changed our strategy”, Lisa Whitfield reassures retailers. “What we have now is a portfolio of brands and products to enable us to be even more successful than we were before.”
Armitage Shanks will continue to service the non-residential sector, especially healthcare, education and commercial
2. FLUSH
TECHNOLOGY
\2 \3
Part of the Ideal Standard brand, the i.Life 0 shower toilet was unveiled at ISH and features HydroTwist flushing technology, which uses 4.5 litres of water. Read more at www.rdr.link/KBJ005
washrooms. While the Ideal Standard brand will operate across project business, which includes new-build as well as smart premium retail. The premium, aspiration Villeroy & Boch brand will be reserved for high-end retail. Lisa Whitfield explains: “There are no big U-turns in our strategy. We now have a greater capability to be successful with three brands, multiple product portfolios and expertise.”
However, she explains there is knowledge sharing across the business, which will see brands borrow from each other’s strengths in product development. The water-saving Twistflush, from Villeroy & Boch, will feature in new Ideal Standard products, including a new product for the iLife range that will hit the market towards the end of the year.
Showroom strategies
With integration now complete, area sales managers will represent all three brands, but Whitfield is quick to comfort customers it’s about creating opportunities. “We have been on a journey with Ideal Standard to strengthen our position in showrooms, with the Atelier collections and we will continue to build on that. What we now have is the ability to do is open up, where appropriate, Villeroy & Boch to other customers that were perhaps customers of ideal Standard and likewise offer Ideal Standard to Villeroy & Boch retailers.” She says the company has already seen some
3.
ALU+ COLLECTION
Expanding the Ideal Standard Alu+ Collection of showering, is a square-shaped shower, bronze finish and taps made from 75% recycled aluminium. Discover more at www.rdr.link/KBJ037
success with showrooms adding to their portfolio. “That’s given us even more confidence that our strategy is correct, the positioning of the brands is right, and that they can co-exist in the showroom space together”, says Whitfield. But she is adamant customers will not be forced to take either brand and there’s no change in its showroom strategy.
Whitfield also emphasises support for the independent retail sector with a full-time showroom designer to help partners create impactful, stylish and functional retail spaces, and a refurbishment of its Armitage HQ showroom to display all three brands.
Driving industry change
Beyond devising a commercial strategy for the business, Whitfield has joined the board of the Bathroom Manufacturers Association (BMA) to help guide decisions, such as on sustainability, for the wider industry. “As an organisation, we have a responsibility to come together with competitors to collaborate and to drive change”, Whitfield states. She recently participated in the Windsor Summit, a global gathering of bathroom leaders, where they all signed a pledge to tackle water waste and support, safer more sustainable product design.
“It was so incredibly important to make the time to be there to understand more about the issues, even though it was at the height of our business integration. All the bathroom
brands present were concerned about the fact there’s 400 million litres of drinking water wasted daily, in the UK, and that’s something that we can’t ignore both as an individual organisation and as a collective.”
Villeroy & Boch is already putting that thinking into action. With a commitment to achieving carbon neutrality by 2045, the business is advancing sustainability from manufacturing through to extended product life cycles. “Consumers are becoming more eco-conscious. We want to equip our partners to lead the way”, Lisa Whitfield says.
Optimising view
And all this work is in progress with the backdrop of a turbulent market. “It’s challenging times right now. I think there is so much uncertainty whether that’s economically or politically. The market is struggling to understand what they should do next. We’re not ignoring all of that market uncertainty, but we are building a plan that will take us forward.”
Whitfield sees hope on the horizon, citing interest rate cuts and focus on addressing the national housing shortage, which she believes could bring momentum in 2026. “I’m actually optimistic about the next few years. I think 2025 will continue to be difficult, but we have a significant housing shortage and we need to build houses. My hope is the market will see an upturn in 2026.”
Sustainable design for modern kitchens
Consumers are starting to make more planet-friendly buying decisions, so we take a look at the impact on kitchen furniture and how retailers can meet their needs
Eco-conscious shopping has become a way of life - from buying preloved clothes, through to recycling mobile phones, films and games, or ethically sourcing food. It has even influenced the KBB industry, with the growth of exdisplay and used kitchens resellers. While stricter Building Regulations to create lowcarbon homes, may be the largest influence for manufacturers, it is assisted by the underlying support of consumers who want to lower their impact on the planet. According to research by KPMG, last year, half of consumers would prefer to buy a low carbon home. Sustainability is not a far-out or far away concept, it is happening here and now.
Planet-friendly kitchens
While major domestic appliances may be at the forefront of the sustainable kitchen conversation, as consumers seek to lower their utility bills, the very fabric of the space is furniture. Such has been the influence of eco-conscious choices, manufacturers have developed planet-friendly kitchen furniture with increased recycled content, and raised the standards of their environmental performance – minimising waste and carbon emissions in production.
Head of marketing at Symphony Robert Newton says sustainable kitchen furniture is rising up the agenda in the retail sector: “While price and design still lead the conversation, more retailers are asking us about things like material sourcing and lifecycle impact. It’s not necessarily the first question, but it’s coming up more often – and when consumers ask, retailers want to be ready with an answer.”
And head of UK operations at Rotpunkt Matt Phillips agrees consumer interest in sustainable kitchens is growing: “Shopping with a conscience has become the norm for many consumers as, in general, investing in the home while supporting climate-friendly initiatives is now part of the design conversation. This has led to multiple considerations when choosing
1. JJO
Tempo Casella doors are available in six finishes, including Reed Green, and manufactured as part of a process which is IS0 14001 accredited for Environmental Management System. Read more at www.rdr.link/KBJ006
2. POGGENPOHL
Aluminium doors are offered in a selection of metallic and neutral tones. Since aluminium is recyclable, these door fronts extend the sustainability offering from Poggenpohl, in addition to FSC Certification. Find out about materiality at www.rdr.link/KBJ007
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furniture such as sourcing and production, through to packaging and delivery. By assessing what’s important to each customer, from the outset, designers can be sensitive to their needs and the needs of the planet.”
Sustainability vision
But it begs the question of what truly makes kitchen furniture sustainable? Is it material choice, sourcing, production or even simply longevity of use? Robert Newton says it is a
combination, as he explains: “At Symphony, we look at sustainability holistically - so it’s about using FSC-certified materials, making our manufacturing as efficient as possible, and ensuing our furniture is built to last.”
CEO of Scavolini, Fabiana Scavolini agrees sustainability means taking an all-round view: “At Scavolini we believe that true sustainability in kitchen furniture stems from a combination of factors. First and foremost, the selection of materials is crucial. We prioritise using certified wood, recycled components, and low emission finishes. Additionally, we focus on durability and timeless design to ensure our kitchens are built to last, minimising waste and the need for frequent replacements.”
Training and transparency
Taking a 360˚ view of sustainability can also minimise the possibility of greenwashing, where retailers many be led to believe
While price and design still lead the conversation, more retailers are asking us about things like material sourcing and lifecycle impact. It’s not necessarily the first question, but it’s coming up more often – and when consumers ask, retailers want to be ready with an answer.
products are more environmentally-friendly then they actually are.
Kitchen manufacturers are helping support retailers who want to make sustainable furniture choices with training, becoming even more transparent and providing them with sustainability credentials.
“Education is key”, says Tim Spann of Keller Kitchens, adding: “We offer
3. KELLER
Enduura is a bio-based kitchen, with MDF made from 100% reclaimed wood and reportedly produces 20% less carbon emissions during production. The plantbased HPL is free from phenols and formaldehye. Discover more details at www.rdr.link/KBJ009
4. SYMPHONY
Using FSC certified materials, reducing carbon emissions in production and increasing recycled content in its kitchens, Symphony has ambitions for its entire range to meet high sustainability credentials. Download its sustainability credentials at www.rdr.link/KBJ008
comprehensive training on what sustainability really means – busting the myth that it’s simply about doing less harm. True sustainability is about doing more good, creating positive impact at every state.”
Keller and JJO both provide a carbon calculator for their kitchen furniture manufacture to help developers, retailers and their customers make more sustainable furniture choices. Managing director of JJO Stephen Greenhalgh explained why it has invested into the technology “We are excited about how the calculator will add value and a real point of difference to our retail and trade partners’ businesses as more consumers make decisions driven by their desire to reduce their environmental impact.”
So, if in doubt, ask manufacturers about their sustainability credentials to help decide on the environmental impact of their furniture. Tim Spann of Keller adds: “A truly sustainable manufacturer will be able to supply all the accreditations, certifications EPDs (Environmental Product Declarations), LCAs (Life Cycle Analysis) and FSC.”
Growing eco-impact
One thing is for certain, sustainable choices will only become more important in kitchen furniture choice, with momentum not only driven by government policy, but also consumer demand and material research. It could even be argued kitchen retailers have a duty to minimise their impact on the planet, as the built environment plays a crucial role in sustainability. And this focus on more ecoconscious kitchen design can offer a distinct business advantage, as Tim Spann of Keller says accomplished retailers can position themselves as sustainability leaders, for a powerful point of difference in a crowded marketplace. So make sure you are placed to meet this market movement.
Natural instinct
Why nature-inspired surfaces are still a go-to for kitchen designers, and continue to evolve creating timeless, grounding spaces
1. COSENTINO GROUP
With the kitchen now designed as a warm, grounding space for family and friends to gather, it’s perhaps no surprise nature has continued to inspire the fabric of the room. Bringing the outdoors inside, has been evident in worktops, with natural stones and timbers influencing a broad spectrum of surfacing materials. From Japandi-inspired or terrazzo timbers to warm woods, sedimentary layered stone effects or bold marble patterns, nature is at very much at the forefront of worksurface choice to create a relaxed home vibe.
“We’ve seen a shift towards greater diversity”, comments Gavin Shaw, MD of Laminam UK which makes porcelain surfaces. “Woodgrain-effects have become more refined, with options ranging from rustic, weathered looks to sleek minimalist
finishes. Stone-effects have also evolved, offering more dramatic and varied aesthetics.”
Head of Symphony Robert Newton explains how this wide choice of decors has also influenced his company’s recent high pressure laminate worktop range: “Nature’s really at the heart of what’s trending in kitchens right now – and that’s something we’ve embraced in our latest worktop launches. You’ll see plenty of decors that take their cue from natural stone and timber –warm woodgrains, earthy stone textures, soft marbles – all designed to bring a sense of calm and connection to the outdoors into the kitchens.”
Marble impact
Most recently the natural design movement has been led by marble effects, which offer a timeless look for classical and contemporary
Part of the ultracompact surface Dekton Pietra Edition is shown in the Nebu finish, which is styled upon Roman Travertine, and is available in three colours. See professional resources at www.rdr.link/KBJ010
2. HIMACS
The Marmo collection of solid surfacing replicates natural stones and can be used to create seamless sink, coved upstands and splashbacks. Discover the collections at www.rdr.link/KBJ011
It’s not just about looks, textures are getting more tactile, with matt and leathered finishes adding a subtle, sophisticated touch you’ll want to reach and feel
schemes. White and dark-based stones with subtle and most recently bold veining have taken centre-stage for islands, worktops and splashbacks. “Products that mimic natural stone – especially those with bold veining and organic movement – are becoming the most requested options within the Florim Stone portfolio”, says a spokesperson from Italian porcelain manufacturer Florim. And regional manager at Cosentino UK Katie Parry-Stone agrees: “We’re seeing a clear shift in the market toward nature-inspired surfaces with
greater visual and heavily veined stone is leading that movement.”
But marble is not the same as yesteryear or even yesterday, there is a gentle movement towards warmer shades, which industry experts believe will maintain its popularity.
Katie Parry-Stone adds: “From our perspective, it’s not a case of marble being overturned by granite or replaced by wood, but rather a redefining of what marbleinspired surfaces can look like.”
For HIMACS it has seen the company
3. FLORIM
Florim Stone provides a variety of marble-effect porcelain surfaces, such as MountianPeak as the breakfast bar and kitchen door cladding. It comes in 6mm and 12mm thicknesses. Download the catalogue at www.rdr.link/KBJ012
4. SYMPHONY
HPL worktops from Symphony are inspired by the natural world, spanning woodgrains, stones and marbles, as well as metal. Download the brochure at www.rdr.link/KBJ013
expand its solid surfacing with nuanced colours for its Aurora and Marmo collections and bolder veins for its Calacatta series. UK country manager of HIMACS Martin Saxby explains: “These ranges offer a wide choice of tones that reflect natural stones, from soft greys to warm creams and darker shades.”
Defining texture
While it’s easy to focus on the look of a kitchen surface, texture is also becoming more important to create comfort in the kitchen living space. In fact, it could be argued it’s a defining feature of surfacing. “It’s not just about looks, textures are getting more tactile, with matt and leathered finishes adding a subtle, sophisticated touch you’ll want to feel”, says Joanne Bull, marketing manager for specialist surface supplier Konigstone.
In fact, Gavin Shaw of Laminam UK says textures have “revolutioned” the way the company approaches surface design. “Our new DNA finish replicates the tactile feel of natural stone, making the surface not just look but feel authentic. Similarly, our Bush Hammered texture adds depth through irregular dimples that evoke traditional stoneworking, while the Rain finish mimics the grooves left by flowing water.”
And at Clerkenwell Design Week, Florim introduced five stones, including a matte leather finish, and four marbles with a matte silk finish. “These finishes amplify the connection to nature and help bridge the gap between visual design and sensory experience”, explains a spokesperson for Florim.
Adding design value
But to maximise nature-inspired worktop sales, industry experts remind retailers to consider the broader use of surfacing in their design. Martin Saxby of Himacs says “Retailers sometimes focus too much on the surface or colour alone and miss the
opportunities to upsell on integrated design features. Seamless sinks, coved upstands or splashbacks in the same material can all improve both the aesthetics and functionality, adding value for the customer.”
While Joanne Bull of Königstone points to the customisation options for stone worktops: “From stone-clad sinks and built—up or bespoke edge profiles to the finer details like less-visible ‘premium’ joints, there’s plenty to promote.” Additionally, consider the design possibilities for book matching across large expanses.
Ultimately, however, it is the performance of the worktop material, which provides added, long-term value for the customer and can encourage a trade up with bigger ticket sales opportunities for retailers.
“The real value likes in educating clients about performance and sustainability”, explains Gavin Shaw of Laminam, adding “Highlighting the low maintenance, heat resistance, and durability of porcelain can justify a higher price point.” So take a look at how aesthetics, texture and surfacing design techniques can help create authentic, comfortable, and higher value kitchens.
5. BUSHBOARD
As part of its Zenith compact laminate collection, Bushboard offers Boston Granite, which is shown here as a waterfall worktop and upstand. Explore the collection at www.rdr.link/KBJ014
6. LAMINAM
Calacatta Viola comes in three sizes and is available with a Natural or a Polished finish. It can be bookmatched and used as worktops, cladding or flooring, Read the technical details at www.rdr.link/KBJ015
The unsung hero
Cooker hoods are often the least discussed aspects of the kitchen yet have one of the most essential functions. Jack Roper, surface & ventilation category manager at BSH, lifts the lid on the importance of ventilation products
Ventilation is one of the largest categories in the home appliance sector, with it being a must-have in any kitchen. As the leading home appliance manufacturer in Europe, BSH is well placed to take an overall view on the latest developments and challenges facing the industry in showcasing this fundamental product.
“The market is going through a shift with the type of ventilation solution consumers are wanting to see. We’re seeing more demand for discreet ventilation, where the product is hidden away in a cabinet or as part of an island.” says Jack Roper, BSH surface & ventilation category manager.
A changing consumer
Previous to this, there was a demand for having statement hoods that would become a focal point of the kitchen. While these wall-mounted hoods are still in high demand, a shift towards open-plan living, and kitchens becoming a multi-functional space, means there is a need to also have integrated solutions.
Alongside this, there is a clear increase in consumers adopting connectivity, linking their hob and hood so extraction can be adapting automatically.
One area that hasn’t changed is the continued demand for gas hobs. Jack Roper adds: “While there is lot of focus on induction, gas still has a very strong presence. It’s share of the market has shown only a slight decline over the past six years and has a very loyal customer base.
“It’s an area we’re leading the way in with new products and growing share, bucking the market trend.”
The afterthought purchase
While the changing trends are centred around the aesthetic, performance is something rarely considered, and this leads to a misconception about cooker hoods.
“Ventilation is often the last thing consumers think about when designing a kitchen, and it’s the first product they look at to bring the overall cost down.
“It’s interesting because it’s the least considered product but one of the most
essential parts. When you have a cooker hood that doesn’t perform well, you notice it”, adds Roper.
This is backed up by research conducted by BSH. Of 2,000 people surveyed, almost two thirds wished they had a quieter cooker hood. Surprisingly, half of people surveyed admitted to opening doors or windows in addition to using their cooker hood while cooking.
“Our research shows consumers regret their cooker hood choice and wish they’d spent more time researching. This just highlights to us how important it is to ensure consumers are fully informed on the options available to them”, Roper says.
Products to meet every demand
This demonstrates why showcasing the range of products to suit every kitchen layout is
more important than ever. The one constant is the superior performance on offer.
Whether it is a kitchen island where a combined hob and extraction unit, like the Siemens venting hob EX875LX67E is a great fit, or the NEFF Glassdraft I88WMM1S7B which blends seamlessly into the worktop, both deliver an exceptional extraction and noise performance.
And for those consumers with a wall mounted extraction unit, the NEFF Integrated Design Hood D95XAM2S0B offers a fully integrated solution with additional storage either side without compromising on performance.
By giving demonstrations and real-life examples of the difference effective ventilation can make, there is the opportunity for extraction to become a fundamental part of the kitchen design process.
“We know just how much of a difference it makes spending that little bit extra on the next model up the range, and it’s our job to show that to consumers. By educating them more, they can choose a product that complements the aesthetic, but delivers on noise, connectivity and performance”, adds Jack Roper.
Find out more about NEFF at www.neffhome.com/uk and Siemens at www.siemens-home.bsh-group.com/uk
just out
1. FRANKE
Sink, tap and appliance manufacturer Franke UK has extended its Mythos Masterpiece Collection,with hoods and hobs. It has seen the addition of suspended and wall-mounted models, with dimmable and tunable lighting, plus K-Link technology to synchronise performance with the induction hob. The induction hob boasts five cooking zones and two FlexiZones and all with metallic trims of Gold, Copper or Anthracite. Read more at www.rdr.link/KBJ016
3. HOWDENS
Kitchen trade supplier Howdens has launched Matt Metallic finishes in Bronze and Titanium to its Clerkenwell range. It is claimed to be the UK’s first Matt Metallic J-pull kitchen available from stock. Alike all of Howdens kitchens, the rigid kitchen cabinets are made in the company’s own factories and come with a 25-year cabinetry guarantee. Find out the product details at www.rdr.link/KBJ018
2. MASTERCLASS KITCHENS
In what it calls its “most significant” product launch since the launch of its H-Line Collection, British manufacturer Masterclass Kitchens has expanded its offer. It has introduced wood-effect drawers, in Portland Oak and Tuscan Walnut, and integrated storage options from its Signature Collection. Masterclass Kitchens has also introduced HLine editions of its Lansbury corner pantry, Connery cocktail cabinet and Hathaway pantry. View the brochure at www.rdr.link/KBJ017
4. PJH
Kitchen and bathroom distributor PJH has expanded its Prima brand with a range of ceramic sinks. Available in Belfast, inset, undermount and reversible designs, the sinks are manufactured from fireclay ceramic and finished in gloss white or black. The Prima Ceramic Sink Collection is suitable for cabinet widths from 600mm to 900mm. Download the brochure at www.rdr.link/KBJ019
Turning heads
How customisable taps enable retailers to create standout, personalised and incomparable bathroom designs
There has been a radical mindset shift from how consumers think about their bathroom, from purely functional to a living space which reflects their lifestyle and personal style. And as part of this, every detail is under fresh scrutiny, and none more so than the bathroom tap.
What once was a standard chrome fixture has become the jewellery of the basin – bold, expressive and highly personal. Colour, texture and material variety are in demand as consumers want to make individual statements. “The desire for personalisation has profoundly impacted the humble bathroom tap, transforming it from a purely utilitarian fixture into a significant design statement. Previously a tap was just a tap. Now it’s a key element that can anchor a room’s aesthetic”, says brand manager of St James Brassware Kevin Currie.
From hotels to homes
The trend for personalisation took root in high-end hotels. Now it has crossed into the home. “The ‘hotel-at-home’ trend has helped raise the bar in residential bathroom design.
Customers are increasingly exposed to premium, tailored hotel bathrooms and want to bring that sense of luxury and individuality into their own homes”, says creative director of Varied Forms Ben Peak.
It means consumers can define the exact aesthetic for their bathroom. “There is the obvious aesthetic plus of being able to have your bathroom coloured in exactly the way you’d like”, says brand and communications manager of Hansgrohe Emma Freeman, adding: “We have seen the industrial, modern feel of Matt Black continue to be incredibly popular as it can create a timeless feel in the bathroom.”
But Ben Peak believes the movement is more than just about style: “People want the option to personalise now and reconfigure later as styles and needs changes. This marks a major shift from short-lived style to long-term design investment.”
Luxury investment
So how can retailers tap into the market for customisation (pardon the pun) and help their customers create a long-term design investment? At the luxury end of the market, manufacturers are meeting this demand with
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1. DORNBACHT
Atelier allows designers and architects to create “oneoff” pieces and choose from materials including shells, velvet, leather, wood and guinea fowl feathers. Read more details at www.rdr.link/KBJ020
2. ST JAMES
The Traditional range offers a choice of 7 finishes, including Brushed Brass, Unlacquered Copper and Unlaquered Brass, plus options for handles and co-ordinating indices. View the collection at www.rdr.link/KBJ021
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unprecedented levels of customisation. Dornbracht has introduced Atelier bespoke fittings for designers and architects, starting from one piece, allowing them to source taps with tailored sizes, finishes and in a choice of luxury materials. It’s part of a broader shift towards product personalisation. Axor’s MyEdition brassware line incorporates a choice of premium materials, including wood, natural stone or leather inserts. Founder & CEO of Graff Ziggy Kulig explains how it approaches customisation, commenting: “Take our MOD+ collection for example – customers have complete design freedom to experiment with finishes, materials, spout types and mounting options. MOD+ allows customers to combine 26 brass finishes with detailing elements such as textures and side clips, offering up to 65,000 design combinations.”
Colour contrasts
While luxury brands lead the charge, bathroom retailers serving all levels of the market can adapt by offering broader tap
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styles and finishes, from Brushed Nickel to Red Gold, Matt White or Matt Black.
It is also the contrast of colours, which is allowing retailers to create more individual looks, as brand marketing manager of Roca Natalie Bird states: “We’re seeing a move away from overly co-ordinated ‘matchymatchy’ schemes. Instead designers and homeowers are opting for more nuanced contrasts and finishes.”
Self-assembly of bathroom taps, with a variety of components could also provide the solution, Ben Peak of Varied Forms explains: “By using a modular range, even entry-level retailers can offer meaningful variation in finish, handle and spout type without needing to hold vast amounts of stock.”
Financial benefits
Customisation should also be financially beneficial as it can help retailers more effectively meet a client’s budget and prevent customers shopping around for like-for-like bathroom quotes. “Customisation gives
3. AXOR
MyEdition brassware comes in all 225 Axor FinishPlus colour and bi-colour options, and is available with or without an interchangeable plate in metal, wood, stone or leather. See more at www.rdr.link/KBJ022
4.
GRAFF DESIGNS
The MOD+ Collection can allow customers to experiment with finishes, materials, spout types and mounting options. Download the catalogue at www.rdr.link/KBJ023
5. KEUCO
Customisation has driven the trend for a wider choice of colour and textured finishes, such as taps in Brushed finishes of 24-carat Red Gold, Brass, Titanium Black and Stainless Steel. Read more at www.rdr.link/KBJ024
designers and retailers the tools to stand out. Offering a configurable tap or shower range allows professionals to create more coherent, expressive schemes –and for retailers, it supports higher average order values and deeper customer engagement. Our partners are increasingly using personalisation as a differentiator, showing clients that they’re not just selecting from a catalogue, but cocreating something meaningful and individual,” says Ben Peek of Varied Forms.
Brassware experts believe the trend for customisation will become expected rather than exceptional. And the bathroom tap will continue to shine as a design statement.
Offering a configurable tap or shower range allows professionals to create more coherent, expressive schemes - and for retailers, it supports higher average order values and deeper customer engagement.
Why wall panelling is becoming an aspirational choice for everything from quick bathroom refreshes to full-scale renovations
No longer a backdrop to the theatre of the bathroom, wall panelling is fast becoming a star surface of choice. According to DMB Bathrooms, UK Google searches for “wall panels” have surged by 50% year-onyear, now exceeding 110,000 per month. Reflecting this rising demand, distributor PJH has recently added the Fibo brand to its portfolio and Bathroom Brands Group snapped up Showerwall to bolster its portfolio of products. All of which means that wall panels are bucking the trend of the “challenging” KBB market status.
Quick fitting
One of the key drivers behind the wall panelling boom is ease of installation. Quicker and less labour intensive to fit than tiling, wall panelling also doesn’t require specialist trades. This speeds up the process on site and reduces the timescales for bathroom installations. Amanda Mills, marketing manager of Saniflo UK which makes Kinedo, comments: “The wall panel has experienced sustained growth in both volume and value, driven by consumer demand for fast, stylish bathroom refurbishments…The shift from tiles to panel systems is accelerating.”
And Bekki Griffiths, senior marketing communications manager at Wetwall, puts some figures to time-saving: “Whereas many builders might expect the average bathroom to take three to four days to tile, covering the same space using bathroom wall panels will generally take four to six hours. This dramatic difference not only frees up extra project time, but it also saves money for both the fitter and the homeowner.”
Design-led décor
Speed isn’t the only appeal as wall panels are available in a wide choice of colours and sizes, broadening the market. Most recently Grant Westfield introduced its Multipanel offer in taller sizes for rooms with high ceilings. “The
Panel show
Part of its Fibo wall panel offering, are Bright Marble Gloss panels, which measure 10mm thick and are made from a 7-layer Birch core and laminate surface. They come with a 25-year warranty. Order at www.rdr.link/KBJ025
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Made from acrylic, Onyx Crystal wall panels come in two sizes with a glass-like finish, can be fitted over tiles and boast a 30-year warranty. Download the brochure at www.rdr.link/KBJ026
sheer quality of today’s panels, trend-led designs and the pace of innovation seen in recent years means that wall panels are now a popular and desirable option for all bathroom budgets”, says business director of Bathroom Brands Group Katie Cope.
Perhaps above all, improved materials and digital printing, see wall panels replicate highly realistic finishes, associated with higher-priced bathrooms - mimicking the likes of timber and natural stones with surprising sophistication. “The ‘spa-like’
The Wetwall Elite Collection is available in five panel sizes, comes in a choice of stone, timber, tile, solid colour and decorative effects. See the products at www.rdr.link/KBJ027
aesthetic and warm, natural stone and wood finishes are particularly popular, helping homeowners create relaxing, high-end spaces at home” says Tanna Moyneux, product manager of Bathrooms to Love by PJH. Similarly, biophilia-inspired surfaces are driving sales at Kinedo. “Stone, marble and textured matt finishes are very much on trend”, explains Amanda Mills, adding: “Bold designs, including geometric and plant motifs have also gained popularity for those seeking a more standout statement in the bathroom”.
1. PJH
2. SHOWERWALL
3. WETWALL
All of this and panels have the added benefit of being a hygienic surface option too, as Bekki Griffiths of Wetwall points out: “Unlike tiles, bathroom wall panels are groutfree, making them easy to clean and maintain for ultimate longevity. What’s more, panels are also far more hygienic, owing to their ability to minimise common maintenance problems associated with grout, such as mildew and mould.”
Debunking myths
However industry experts exclaim there are still misconceptions about the product suitability or durability. “A common misconception is that panels are purely a budget option or that they lack the visual appeal of tiles”, says Tanna Molyneux of PJH. But industry experts state this is an outdated view. “Installers and retailers are becoming more and more aware that the products being manufactured are of the highest quality, offering a waterproof and stylish solution”, says Katie Cope.
So manufacturers are working hard to train bathroom retailers and designers, with literature, training presentations and
Aluminium composite wall panelling, Kinedo is available in over 70 designs, can be cut to fit a space and comes with a 10-year warranty. Explore the range at www.rdr.link/KBJ028
installation videos to not only ease concerns of trade professionals but help them inspire
homeowners and address their potential concerns. “If misconceptions are still out there, it’s important for us to be actively addressing them and educating our customers on the huge steps wall panelling has taken in recent years’, Katie Cope asserts.
Increasing sales
But the tide is rapidly turning towards wall panels, particularly as the younger generation who have no preconceived ideas about bathroom design are entering the market. “We’re seeing a younger generation of installer come through with a completely fresh attitude towards wall panelling”, explains Katie Cope. “They’re aware of the benefits panelling can bring to their work, as well as the flexibility and choice it can offer customers, when it comes to design.”
Industry experts agree the wall panelling market is set for further growth, as panels offer benefits right across the supply chain –from retailers, designers and installers through to homeowners. As awareness grows, wall panelling will continue to become an aspirational choice for bathroom refreshes and refurbishments.
4. SANIFLO
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1. WOODSTOCK TRADING
Adding to its Calypso brand, British bathroom furniture manufacturer Woodstock Trading has introduced its latest collection, Valor, with fluted fronts. Available in a range of sizes, the furniture comes either as a two-drawer or single drawer vanity with lower shelf and leg frames in either Walnut or Black. Valor is available in Opal White, Natural Hessian and Cypress. Read more details at www.rdr.link/KBJ029
3. GEBERIT
Bathroom manufacturer Geberithas launched its next-generation Duofix frame series, which it reports offers greater flexibility and improved installer benefits. A key design update is the system’s increased adaptability during installation. It features a pull-out side fastening plate for vertical stud mounting, alternative anchor positions to work around hidden obstructions and extendible leg supports for floor constructions. Compare the new frames at www.rdr.link/KBJ031
2. HIB.
Bathroom brand hib. has introduced statement mirrors and mirrored cabinets, including Odelle Coloris with customisable trim, in 14 finishes. It has been joined by the Arbor Mirror in the choice of a light or dark woodgrain frame and Ionic pill-shaped mirror with a choice of Bronze, Champagne or Black finishes. All come with LED illumination and heated demister pad. Discover all the product details at www.rdr.link/KBJ030
4. BC DESIGNS
In response to the demand for softer bathroom designs,BC Designshas launched the Wivenhoe freestanding bath with a refined silhouette. Measuring 1800mm in length and with a 180-litre capacity, Wivenhoe features gently sloping sides and is designed for one or two bathers. Cast from Cian solid surface material, the bath comes in Polished White or Silk Matt finishes, and boasts a 10-year manufacturer’s guarantee. Download the brochure at www.rdr.link/KBJ032
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SALES
Design and sell through storytelling
Elle H-MillardCKD, creative design director of Xperience llc Designs, explores the superpower of communication, designing with empathy and selling through storytelling
In the ever-evolving world of design, success is not just about creativity or technical skills—it’s about how well you connect with people. True communication isn’t just about conveying a message; it’s about creating an emotional connection. The most successful designers, marketers, and industry leaders use empathy and storytelling as their superpowers to build trust, inspire action, and transform ideas into reality.
As the recent recipient of the Best Communications Chair Award at KBIS 2025, I’ve had the privilege of witnessing firsthand how empathy-driven storytelling creates meaningful impact. Here’s why mastering these skills is just as important as mastering design.
1. Empathy: The key to understanding
Great design isn’t just about aesthetics—it’s about solving problems for real people. To do that, we need to step into our clients’ shoes, understand their needs, and craft solutions that resonate with their emotions and experiences. When we lead with empathy, we create designs that aren’t just functional, but deeply meaningful.
Tip: Start every project with open-ended questions. Instead of just asking, “What style do you like?”, ask, “How do you want this space to make you feel?”
2. Building trust
Trust isn’t built on transactions; it’s built on human connection. Effective communicators don’t just present ideas—they share stories that create emotional resonance.
During the National Kitchen and Bath Association (NKBA) Certified Designers Lunch, Scott Demig spoke to the group, and
while we all have expectations of our brand, he said something that really resonated with me: “Ask your clients during the first meeting or consultation what their expectations are of you and how they see the project going.” It seems so simple. Then he added, “Shatter those expectations.”
We expect a certain level of service, and as service providers, it is our job to exceed the expectations that the client just set. That is the differentiator between status quo and excelling in your career. If you want to be referred by clients, you need to have a differentiator.
Tip: Build trust by exceeding expectations. Clients may hire you for your expertise, but they remember you for how you made them feel.
3. Selling your value
People don’t buy products or services—they buy stories, emotions, and experiences.
Storytelling is how we make our ideas relatable and memorable. Whether pitching a project, writing a proposal, or networking at an industry event, being able to tell your story with confidence can open doors to new opportunities.
Tip: Instead of listing services, frame them as stories. “I help wellness professionals create spaces that calm the senses and reduce stress for their clients.” This paints a clear picture of value.
4. Storytelling in marketing
In an industry driven by aesthetics and experience, design professionals must leverage storytelling to connect with their audience. Instead of just showing projects, share the ‘why’ behind them. What inspired
the design? What problem did it solve? How did it improve someone’s life?
Tip: Instead of just showcasing before-andafter images, share the story behind your design choices and the emotional impact they create.
5. Stay adaptable
Design trends, consumer behaviours, and technological advancements are constantly evolving. Strong communicators stay ahead by effectively translating these shifts into actionable insights for their clients and teams. The ability to empathise with market needs and tell a compelling story about innovation is what sets industry leaders apart.
Tip: Stay engaged with industry conversations, participate in networking groups, and continuously refine how you communicate emerging trends.
As a designer, your ability to create impactful spaces or products is only half the equation. The other half lies in your ability to communicate those ideas with empathy and storytelling. Whether through personal connections, emotional narratives, or strategic marketing, these skills will elevate your career, strengthen relationships, and ultimately drive greater success.
Discover Xperience llc Designs at www.rdr.link/KBJ033
web stories
What has been driving KBN’s website traffic?
Here are the top three stories with the biggest hits in May 2025 on www.kandbnews.co.uk
OFFICE FOR PRODUCT SAFETY AND STANDARDS
Product safety notices have been issued for several appliance brands’ heat pump tumble dryers due to fire risk, with owners told to stop using them immediately. According to the Office for Product Safety and Standards, safety reports affect 27 heat pump dryer models across Hoover, Candy, Baumatic, Caple, Haier, Iberna, Lamona and Montpelier brands. Read more at www.rdr.link/KBJ034
WICKES
Home improvement retailer Wickes has reported a 6.9% increase in group revenue £533.1m, led by “strong” volume growth in Retail. According to the company, in the first 17 weeks to April 26, Retail revenue grew by 9.6% to £396.7million. It reported its TradePro sales were up 13% year-on-year. During the same period, Design & Installation sales had reported a consecutive quarter of ordered sales growth, to deliver broadly flat year-on-year sales. Read more at www.rdr.link/KBJ035
FRONTLINE AND SMITHS BRITEN
Owner of Frontline Bathrooms and sister company Smiths Briten has committed to a six-figure investment into new Enterprise Resource Planning (ERP) Software. It will streamline business operations, and the distributor reports it will make delivery into retailers more efficient and timely. The ERP software will include new features such as electronic proof of delivery, better visibility of stock levels when placing an order, and more efficient delivery routes. Read more at www.rdr.link/KBJ036
ADVERTISEMENT INDEX
Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.
BC Design......................................................................(page 27) www.rdr.link/KBJ100
