Halo Annual Report 2018

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Leisure HIGHLIGHTS JANUARY – DECEMBER 2018 A Leading Social Enterprise and Leisure Trust Putting People Before Profit Driving Community Health & Wellbeing

A WORD FROM THE CHAIR OF OUR BOARD OF TRUSTEES B RYA N W H I T E

“The art of combining advice to promote good health and the Halo culture (#morethanjustagym) with a commercial message to promote a sustainable business is not an easy one. It’s about letting the public know that Halo’s business goals support our social and community goals and vice versa. On any one day we’re setting out to attract new customers, at the same time meeting the expectations of the thousands of people who walk through our doors and into our gyms and exercise classes, sports halls and spas, with the best service and support at a great price.

As a Social Enterprise we know that profit is important, because it allows us to reinvest back into what we do. We want customers to realise that by choosing Halo they’re not only benefitting themselves but the wider community through their support for this Social Enterprise model. But that only works if our customers know they’re really valued – that we are giving them exceptional value for money and doing everything possible to promote their health.

Normally the communications team at Halo are trying to do that in a 280 character tweet (a challenge to be sure!), but in this annual publication we have the luxury of a little more room to share our story of 2018 and how the priorities of this Social Enterprise work in practise. We’ve travelled around the four counties where we work and invited just a few of our staff and customers to tell their Halo story, and its impact on their lives, their fitness and their health.

We hope you enjoy the read, and can celebrate with us another successful year in the business of community health and leisure.”

CONTENTS SOCIAL ENTERPRISES MATTER... WHAT DOES WORKING FOR PEOPLE NOT PROFIT REALLY MEAN?

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ENGAGEMENT MATTERS... HOW DO WE REACH OUT TO THE PEOPLE AROUND OUR CENTRES?

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TEAM EFFORT MATTERS... HOW DOES OURS HELP IMPROVE THE HEALTH OF LOCAL COMMUNITIES?

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INCLUSION MATTERS... WHAT DOES INCLUSION MEAN FOR A COMPANY THAT CARES?

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MENTAL HEALTH MATTERS... HOW IS EXERCISE PART OF THIS IMPORTANT MESSAGE?

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HEALTH PREVENTION MATTERS... HOW CAN A GP APPOINTMENT LEAD TO OUR DOOR?

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STAFF MATTER... WANT TO SEE THEIR HALO SHINE?

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12 MONTHS OF MOVEMENT

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COMMUNITY MATTERS... HOW ARE WE WORKING WITH THE COMMUNITIES AROUND US?

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PARTNERS... A SHOUT OUT TO THOSE WHO HELP US GET MORE PEOPLE MORE ACTIVE MORE OFTEN!

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Bryan White BEM Halo Board of Trustees – Chair H I G H L I G H TS J AN U A RY - DEC EM B ER 2 0 1 8

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SOCIAL ENTERPRISES MATTER...

PEOPLE BEFORE PROFIT. ENGAGEMENT MATTERS...

WHAT DOES WORKING FOR PEOPLE NOT PROFIT REALLY MEAN?

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“... a community hub and the place-to-go that is as much about mindfulness and mobility as tennis and treadmills.”

A leisure centre on a Saturday is always a buzz. Young people coming in to play football, gymbies queuing up for their workout, groups moving into a rather noisy aerobics session. But here at Ogmore there is another class, less often seen in this kind of setting. A group of residents from the community are coming in, including some from the local care home up the road, mats unrolled for some Tai Chi, chatting to each other and anyone else who has chosen to join this weekly class. On Monday, they’ll be back for their regular Olympage sessions organised by Bridgend County Borough Council – a series of mobility games like Velcro

darts or hoopla – promoting coordination and movement in the older members of the community. These visitors are serious about their sessions (come November an annual Olympage event will see them competing with others in the county), and about the impact on their health. They don’t stop for coffee and biscuits until they’ve completed the circuit of activities.

With an ageing population in Britain, focus has been put on ways we can ensure longer term and active health and engagement for our communities. It was this focus and thinking that motivated Bridgend County Borough Council and the team at Halo to work in partnership here in Ogmore to support the mobility of local people, initially running falls prevention and other mobility classes in the local care home. The people who come in are from all over the Valley with varying levels of issues, from hearing loss to sight impairment to mobility problems. It’s a way of connecting people, building friendships and reducing isolation. The value of that – in terms of better health (and a reduced call on the health service) is hard to calculate.

“The work we do with the older community is just one piece of the puzzle,” adds award winning Halo manager Karl Paterson. “There are community film clubs in school holidays, sessions supported by the local Sainsbury’s supermarket for kids talking about healthy eating, breakfast clubs, wellbeing sessions (helping tackle and prevent bullying) and more. Now Halo is able to bring old and young together, too. Intergenerational Olympage games sessions see children from the school next door working with older people, encouraging each other – working as partners – on activities,” says Karl. “The children ask for help from their elders as much as the older people ask for help from their young teammates. It really is magical to watch.”

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The Halo website demonstrates our rich menu of activities, but perhaps doesn’t always illustrate just how far we reach out to communities, finding new ways to bring people together and to promote opportunities to be physically, socially and mentally healthy. Our Healthy Living Partnership in Bridgend County Borough is the perfect example of this. We went to one of our centres in the region – Ogmore Valley – to see how this kind of partnership works in practise, and the difference it makes.

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Creating Healthier Communities

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This was an exciting year to be in the business of health and leisure. We know how much we contribute to society. Leisure Centres have a huge impact on health and wellbeing (swimming alone generates some quarter of a billion pounds in social value across the UK) but also benefit wider issues such as education and crime prevention (not traditionally considered to be impacted by the physical activity sector).

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But while people before profit is crucial to us – and we work on the basis of commercial principles for community good – we are trading in an increasingly competitive market and have to be financially astute and incredibly focused.

We have to match our community focus with a commercial offer that is attractive and that more than matches what other private companies are doing in this industry - and we had to square up to some serious competition in 2018.

So our work as a Social Enterprise is designed to add value to a product that is relevant and a service that can be quite simply life saving and life changing. It’s a challenge for Halo – it’s the challenge for every Social Enterprise – but we rise to it in every way. It is what has informed investments in recent years, and our direction in 2018: the training we offered staff, the equipment we moved into gyms, the activities we organised, the way we worked with our partners in health, the information and advice we shared online. It’s a way of thinking that has ensured and secured our growth this year when we celebrated our 16th birthday, with almost 2.7 million visits and an ambitious plan laid out for future years.”

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“Competition is good. It reminds us we can’t rest on our laurels, or fall behind the curve on developments.

Our work as a Social Enterprise adds value to a product that is relevant and a service that can be quite literally life saving and life changing.”

There is a sense across all industries that their values matter more than ever. That corporate social responsibility is no longer an add-on to a successful organisation’s agenda, but at its heart. And consumers are becoming more conscious of the values of the companies they buy from, looking at how they work and what they do as well as the price of the product or service they offer. Halo is very proud to be a Social Enterprise, and to ensure every penny of profit is ploughed back into the business we do in the communities we serve.

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Combining the ambitions of a Social Enterprise with the drive of a business squaring up to competition is not always easy. But it is essential says Scott Rolfe, Halo’s CEO.

HOW DO WE REACH OUT TO THE PEOPLE AROUND OUR CENTRES?

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SO C I AL EN T ER P R I S ES M AT T ER . . .

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E NGA GE ME NT MAT T E R S . . .

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TEAM EFFORT MATTERS...

HOW DOES OURS HELP IMPROVE THE HEALTH OF LOCAL COMMUNITIES? The innovative ‘team effort’ which is helping to encourage generations of people to become more active in Bridgend County has earned special praise from Quest, the leisure industry’s leading quality assessor. They’ve rated the combined work of Halo and Bridgend County Borough Council, schools, clubs, voluntary groups, Sport Wales, Welsh Government and other partners as making an ‘excellent’ impact on residents’ health, wellbeing and fitness.

A FIRST FOR WALES …

It’s the first time that Quest has assessed a partnership approach in Wales and awarded an ‘excellent’ mark for the difference being made to the activity levels of local people. Councillor Dhanisha Patel, the Council’s Cabinet Member for Wellbeing and Future Generations, said: “One of our biggest achievements has been the partnership that we have formed with Halo Leisure: we have seen a 9% increase in visits to our life centres and a major investment in facilities.”

PEOPLE BEFORE PROFIT. INCLUSION MATTERS...

WHAT DOES INCLUSION MEAN FOR A COMPANY THAT CARES? Inclusion is an easy word to say but a bold ambition to build into the culture of an organisation. It is, though, at the heart of what we do. We know the barriers people face when it comes to getting active – financial, physical, social barriers created by circumstances beyond their control, but impacting on their ability to stay well and feel good. We are so proud to help break down those barriers through disability sporting groups, autism awareness, support for carers and much more.

Another example of our work in this area is our campaign to see more women and girls in Halo, and to get behind Sport England’s ‘This Girl Can’ campaign.

Too many women feel left behind by traditional exercise, and too many girls leave school having disliked and so disengaged with sport and fitness and are at risk of missing out on all it offers to support health and wellbeing. We want to help bring them back. Our members were keen to tell us their success stories...

Caroline Jones, 54, uses the Toning Suite at Hereford Leisure Centre three or four times every week, although she wasn’t sure it would make a difference when she first arrived...

It was the pool and group exercise classes that attracted Sarah Symonds, 29, one of many women we meet who grew up hating sport at school, and feeling exercise wasn’t for her.

“I didn’t want to get to the age when it was too late to do anything about the niggles slowing me up,” she says. Now I am a stone lighter and 23.5 inches slimmer and quicker and fitter than before.”

“The change started with wanting to drop a dress size before my wedding in 2016,” says Sarah. “I was surprised how much I loved Halo, and after the honeymoon I went back and tried out some group exercise classes, and fell in love with the Body Combat class. Lights, music, inspiration and now lots of new friends.

Although I am still pretty shy, I’d encourage everyone to have a go. There’s no pressure at all – only support. I can keep up with my kids now, and I’ve made so many friends (we don’t just work out together, we lunch and shop together too) and I’ve lost another two stone.”

Roxksie Logan, 32, has become a bit of an inspiration at Halo’s Leominster Leisure Centre since embarking on a journey to stay mobile after a multiple sclerosis diagnosis.

“My motivation came from fury and frustration at my health issues, but also facing up to the fact that I needed to lose weight, eat better and use this first year following the diagnosis to change my life. I use the gym – mixing in some cardio with weight training for an hour or more – at least four or five times a week.

The Halo and Bridgend Council partnership – rated ‘Top Performing Active Communities Team’ at the Quest 2018 Annual Conference H IGH LI GH T S JAN U ARY - DECEMB ER 2018

It’s helped massively with my mental wellbeing as well as physical health (I’ve lost the extra weight). When I see the doctors now they say I look so healthy they’ve decided to cut back on my appointments. It can be scary when you focus on the downside of a diagnosis. You can get trapped in the mindset of your world falling apart. When you start to feel better, it’s more than your shape that changes. Your confidence comes back. When you feel those benefits you don’t look back...”

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“I SEE EXERCISE AS A FREE SHOT OF ENDORPHINS, A FREE SHOT OF HAPPINESS.” ROXKSIE

DOING IT FOR DEMENTIA With the number of people living with dementia in Bridgend County anticipated to grow to over 3000 by 2030, the launch of the Dementia Friendly Swimming provision in 2018 has been an important and exciting intervention. By working together with local authorities and bringing together a partnership of adult social care, health trainers, libraries, voluntary sector, carers and local community groups, the project created a safe and friendly swimming environment. It’s the little things that make the visit to a swimming pool in Bridgend County more accessible for someone with dementia and their accompanying carer - from clear and easy signage to caring and trained staff. This removed the barriers to accessing leisure and created a suitable opportunity to encourage people to ‘Live well with dementia’.

INCLUS IO N M AT T E R S . . .

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MENTAL HEALTH MATTERS...

PEOPLE BEFORE PROFIT. HEALTH PREVENTION MATTERS...

HOW IS EXERCISE PART OF THIS IMPORTANT MESSAGE?

HOW A GP APPOINTMENT CAN LEAD TO OUR DOOR

Our partnership with health services help us to support preventative health measures, and patients who can benefit from exercise as part of their recovery. This year over 2000 patients were referred to Halo by their GP. The value of that to those individuals, and to the Health Service, is hard to calculate. We asked one of them, Rachel Griffiths, now a member in Bridgnorth Endowed Leisure Centre, what it meant to her...

The benefits of physical activity on our mental as well as physical health are endless – from improved mood to a more balanced lifestyle, improved social inclusion to reduced stress.

The potential for savings in the workplace (reduced absenteeism) and in healthcare (it’s now thought that as many as one in three GP appointments are for mental health and wellbeing issues) are crucial. We speak to one of our members Matt whose story illustrates how sport can play a part in overcoming personal challenges and building stronger mental health.

Matthew Aspinall joined the Forces when he was 16 and served just short of 11 years - years that included postings to Germany, two tours of Iraq, and a stint in Cyprus.

Matt suffered post-traumatic stress disorder, a problem only diagnosed in 2014 after the murder of soldier Lee Rigby elevated symptoms he’d been experiencing (poor sleep, nightmares, reliance on alcohol, aggression and massive anxiety) and forced his partner to ask the doctors for help.

Like many Matt found exercise a release, an outlet and an effective coping strategy.

Matt has always been a sportsman. He cycled, ran and competed in Nordic Skiing when he was serving in the forces and since leaving the army he’s become a regular at Halo, training for events including the Invictus Games, the event for ex service men and women that has attracted millions of supporters around the globe.

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Finding an activity you enjoy is the key to developing an ongoing exercise habit. As well as regular gym workouts in Halo centres in Hereford, including sessions on the rowing machine, Matt has taken to indoor cycling on a static bike.

“I know the instructors at the classes and they test my endurance and speed at every session (at least three a week). As the weather improves I’ve been road cycling, too, and back in the pool.”

“The problems with my knee and my mobility were serious. I couldn’t sleep because of the pain, couldn’t walk easily without a crutch. I care for my husband who has had a stroke and the lack of mobility was a problem. I wanted to enjoy my family, including my seven lovely grandchildren. So I was willing to try anything.

Matt receiving a royal round of applause from Prince Harry

I remember my first day in the gym. I couldn’t do more than a minute on the cross trainer at Level 1.

Seriously, that was it. It probably took about six weeks working with an instructor (twice a week) for me to feel a real difference. Then I was prescribed another six weeks of exercise. Within that short time I was going out without my crutch, and sleeping through without pain. Now when I am on that cross trainer I do at least 30 minutes at Level 6 and am addicted!

The key for me was the support. Having someone who wasn’t focused on the end goal, but the mini goals I was working towards every session. Jenny, the fitness trainer, would tell me not to worry, remind me that every little bit – every minute I did in the gym - was helping and that encouraged me to keep at it.

It was so gentle, and so supportive. And I’d always go home with advice about what to do in between sessions – moves and stretches – to support the programme.”

“MY ACTIVITY PROGRAMME COMBINED EXERCISE TO STRENGTHEN THE MUSCLES AROUND THE KNEE AND WEIGHT LOSS TO TAKE PRESSURE OFF THE JOINT. I WAS TOLD FOR EVERY STONE I LOST (AND I WAS 15 STONE THEN) IT WOULD BE LIKE TAKING THREE STONE OF PRESSURE OFF MY KNEE.”

“HALO LEISURE OFFERED ME A FULL ACCESS FREE MEMBERSHIP TO SUPPORT MY TRAINING, PART OF THEIR BIGGER AMBITIONS TO SUPPORT PEOPLE BACK FROM ILL HEALTH BOTH PHYSICALLY AND MENTALLY.”

M EN TAL H EA LT H M AT T ER S . . .

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HE A LT H P R E V E NT IO N MAT T E R S . . .

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STAFF MATTER...

2. REVIEW

WANT TO SEE THEIR HALO SHINE? - that’s the size of the team behind Halo. A team who welcome customers and help get more people get more active via our gyms, pools, studios, sports halls, courts, pitches, libraries, golf courses, toning suites and climbing walls. We asked Sara Gosling, Halo’s People Director, the three key things Halo does to help the team deliver on Halo’s community and business goals.

OUR VISION

Not your traditional annual performance review here at Halo. Key to the process are conversations about how each member of staff is having an impact on the health of the community they serve.

OUR MISSION

“We want to encourage people to think about what they do and understand the difference they’re making. That might be easier for staff on the front line (although even then some don’t realise the benefits they might have on a customer’s wellbeing), but for many staff the review is a chance to understand their vital role in the team, and how that helps Halo achieve its overall mission and vision of ‘Creating Healthier Communities.”

CREATING HEALTHIER COMMUNITIES

“BY PROVIDING BALANCE, SUPPORT AND REWARDS TO OUR STAFF WE ARE SENDING OUT A CLEAR CULTURAL MESSAGE THAT OUR PEOPLE MATTER TO US. THAT WE CARE…”

3. BENEFITS

To make a sustainable and positive difference to the people in our communities by encouraging physical activity and a healthier lifestyle.

“We care about our team’s wellbeing just as much as the customer’s. From mental health first aiders in every centre ensuring any member of staff who needs additional support gets it, to free use of the Halo facilities, discounts for family members and complimentary health care plans.”

In this financial year Sally Gunnell OBE, British former track and field athlete and Olympic gold medallist, joined staff and their friends and family at the Halo annual staff awards.

The 2018 shining stars pictured below celebrates...

• Customer Choice Awards – Rhydian Jones from Garw Valley Life Centre and Ray Shakesheff from Ledbury Swimming Pool • Employee of the Year Award – Joanna Ware – Bridgend County North Sites • Innovation Champion Award – Ryan Statton – Halo Bridgend County

1. TRAINING “Some might want to move up to a senior or management position, while others choose to develop in their current role. Many take on mentoring roles supporting others coming through via Halo’s Stars CPD programme,” says Sara. “We’ve created an army of people who can give back, and help up skill others. The apprenticeship programme is a crucial part of this, giving people a career path, a chance to embrace the culture of the organisation, and aspirations for their future.”

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• Outstanding Achievement Award – Sarah Wroe – Hereford Leisure Pool

Supporting adult apprentices…

Jayne Morgan, one of our fitness staff at Maesteg Swimming Pool, won ‘Apprentice of the Year’ from the Motivational Preparation College for Training.

• Volunteer of the Year Award – Daniel Meadmore – Leominster Leisure Centre • Manager of the Year Award – Nick Flay – Bridgend Life Centre • 2018 Centre of the Year Award – Ross Swimming Pool (for the 2nd year in a row!)

• 2018 Health & Safety Centre of Year – Ross Swimming Pool

STA F F M AT T ER . . .

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S TA F F M AT T E R …

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12 MONTHS OF MOVEMENT….

JANUARY HIGHLIGHT! This month we launched Boditrax into some of our gyms (one of many new high tech tools) offering members a new way to check up on their workout progress.

It offered visitors an easy way to get 20 quick stats (like fat and muscle mass, Basal Metabolic Rate and Metabolic Age) in just 30 seconds, so they could work with us to tailor their workouts to meet their goals.

FEBRUARY HIGHLIGHT! 1. Bridgend County Sport Foundation Athletes 2018 2. Herefordshire Sport Foundation Athletes 2018

H IGH LI GH T S JAN U ARY - DECEMB ER 2018

MARCH HIGHLIGHT! We got ready, set and we rose to the Sport Relief challenge, working out with each other to raise money for Comic Relief. We were so proud to see our members swimming, running, dancing and skipping across the counties, and the huge amount they raised.

We processed the mountain of applications for the latest round of Halo Sport Foundation funding during this month. This offers a cash grant and/or free training access to people who are competing at regional level (or above) in an Olympic, Paralympic, Deaflympic or Special Olympic event, or sporting disciplines inspired by them. We are so proud of the difference this made to some 260 athletes living, studying or training in Herefordshire or Bridgend county. In this financial year they benefited from cash grants and free Halo memberships worth nearly £100,000.

APRIL HIGHLIGHT!

OCTOBER HIGHLIGHT!

JULY HIGHLIGHT!

Our centre in Highworth celebrated 50 years of being an active part of their community and later in the year we had a 10 year old pool party to celebrate the anniversary of their swimming pool.

The summer season saw the return of our hugely popular summer membership offers for young people.

We know how much health and wellbeing matters to young people, and how vulnerable they can be in the holiday breaks and post or pre-exam periods.

We’re so proud of the impact of these initiatives.

Some 1434 young people took up the opportunity and headed back to their studies feeling energized and ready to take on the new academic year.

MAY HIGHLIGHT! Bathers from far and near headed to the outdoor heated swimming pool at the Severn Centre, Highley Shropshire – as it opened for the summer season.

The weather was kind (most of the time), letting serious swimmers work up a sweat, families enjoy fun splash sessions and local children get water confident and competent through lessons.

We welcomed our new golf pro, Stuart Rank, to Hereford Leisure Centre’s 9-hole par 35 course. Stuart came to us committed to opening up the game (and a sport that takes so many people through generations of health and fitness) to more people, including young people. There was a menu of free tasters and bookings for 1-2-1 sessions as a result.

Craven Arms Community Centre our latest site getting the Halo branding treatment!

NOVEMBER HIGHLIGHT! A ribbon-cutting ceremony marks yet another gym refurbishment for Halo.

The £40,000 gym makeover is the latest improvement at Highworth Recreation Centre which has seen the space double in both size and range of kit available.

AUGUST HIGHLIGHT!

JUNE HIGHLIGHT!

Always the busiest and buzziest of our school holiday activity programmes, with six weeks of fun and games to keep kids healthy and happy during the break from school.

We celebrated the return of Furlong Fury, our very own obstacle race which this year included a Small Fry 1km course for kids as well as the 5k mud, madness of the bigger course.

Tremendous fun was had by all, with money raised for our Halo Sport Foundation.

1 2 M O N T H S O F M O VEM EN T. . .

SEPTEMBER HIGHLIGHT!

Halo were selected to manage and maintain the local community Centre in Craven Arms Shropshire, and set out to invest in a brand new fitness studio for the local area (opening in 2019).

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DECEMBER HIGHLIGHT!

HIGHLY COMMENDED at national award

We were beyond delighted to be runner up in the Employee Engagement Award at the 2018 UK Social Enterprise Awards. The national awards organised

by Social Enterprise UK shine a spotlight on the leading lights of the Social Enterprise community, recognising the outstanding achievements of businesses that trade for a social purpose. We are thrilled to be ranked 2nd (out of almost 70 nominations from across the UK), a credit to the hard work of every member of our team who go that extra mile to get more people more active more often.

12 MO NT HS O F M O V E ME NT. . .

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PEOPLE BEFORE PROFIT - COMMUNITY MATTERS...

HOW ARE WE WORKING WITH THE COMMUNITIES AROUND US?

We couldn’t be prouder of the hundreds of clubs (hockey to tennis, dance to trampolining, football to karate) which have found their home in Halo.

This year we extended our support in Bridgend County through Club-links, an online tool to promote links between clubs (volunteering, training etc) and to support them as they bid for funding as their organisation grows.

proud to be ‘CREATING HEALTHIER COMMUNITIES’

“Like me, most people behind sports clubs are volunteers doing this in our spare time,” says Michelle Mitchell, soccer mum and secretary of the Porthcawl Football Club who benefited from Club-links help this year.

“To have the chance to meet and exchange ideas (on everything from recruitment to volunteer management) and benefit from best practice and specialist advice is fantastic. The first workshop focused on fundraising opportunities and offered support from the Halo team on applying to Sports Wales’ Community Chest funding.”

“When coaches are volunteering across the year this kind of support can be vital. We’re seeing nearly 150 children training across at least 45 weeks of the year.

Our application was successful and this additional grant will allow them to get higher level training.”

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IN PARTNERSHIP WITH Highworth Trustees

HELP IS AT HAND.... READ UP ON THE SUPPORT AVAILABLE THROUGH CLUB-LINKS AT

WWW.HALOLEISURE.ORG.UK/CLUBLINKS

C O M M U N I T Y M AT T ER S . . .

#MORETHANJUSTAGYM #MORETHANJUSTAGYM #MORETHANJUSTAGYM #MORETHANJUSTAGYM #MORETHANJUSTAGYM #MORETHANJUSTAGYM

WANT TO CONTACT US? Call the Halo Contact Team on 01432 842075 www.haloleisure.org.uk | info@haloleisure.org.uk

REGISTERED OFFICE: HALO SUPPORT CENTRE

Halo Leisure Services Ltd, Lion Yard, Broad Street, Leominster HR6 8BT 01568 618 980

Registered Company Number: 4335715 England & Wales Registered Charity Number: 1091543

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