D R A M A F E V E R THE HEIRS
WRITTEN BY JULIE CARLSON October was a big month in “Hallyuwood”, especially for DramaFever. The online video maven co-produced The Heirs starring Lee Min-ho, Park Sin-hye, Kim Woo-bin and Krystal. It is the first time DramaFever has ventured into the territory of producing K-dramas. The first two episodes were filmed in California which DramaFever, based in New York, was able to ordinate location scouting to sponsorships. Writer Kim Eun-sook (A Gentleman’s Dignity, Secret Garden) had a lot to say about shooting in the Golden State, because Lee Min-ho’s character is a rich surfer guy with a carefree attitude complimentary to California. The show was extremely popular among viewers and soared in the ratings. “The positive response from our audience has been amazing and there are new users every day coming to DF to check out K-dramas for the first time,”
explains co-CEO of DF, Suk Park. “Many of our Korean partners can’t believe how popular K-dramas have become in the last couple of years, and everyone is excited at the potential to grow the awareness for their content in the Americas.” Since 2009, DramaFever has provided top-notch foreign programming for International viewers. In the last few months, they have been working closely with Telemundo (U.S.) and RTVE (Spain) to provide Spanish language content to their audiences. They have also secured an exclusive arrangement with Fuji TV in Japan. DramaFever plans to also continue to provide Korean dramas. As Park said, “K-dramas are one of our core specialties and we strive to make this genre an important part of mainstream entertainment in America.”