June Business Voice

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H A L I FA X C H A M B E R O F CO M M E RC E | J U N E 2 02 1 | VO LU M E 3 0 I S S U E 0 6

COLLABORATION AND COMMUNITY

Securing intergenerational prosperity for Indigenous communities PAGE 16

ACHIEVING ACCESSIBILITY AND INCLUSION

Thinking outside of the wheelchair sign Pg 24

CNIB’S BOLD DREAM, BRIGHT FUTURE

Connecting, reducing barriers and supporting youth Pg 32

PUT EMPLOYEES FIRST

Maintaining a culture of caring on both sides of the screen Pg 35


DIVERSITY – OF OPINION, PERSPECTIVE & BACKGROUND – IS OUR STRENGTH. We believe in the power of community and the value of diversity. Become a member today. HalifaxChamber.com

CLICK HERE

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AFFINITY PARTNERS As a member of the Chamber you gain access to many benefit programs that can save you & your company money. You can recover the cost of your membership many times over just by taking advantage of these money and time saving benefits from our Affinity Partners. Find out more here.


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TABLE OF CONTENTS: 05 Events & Policy

Our recently approved Strategic Plan identifies diversity, inclusivity, equity and respect as key strategic values. These values form an important part of Acadia’s history and our educational mission today.”— Ian Murray, Executive Director, Office of the President, Acadia University

06 President’s message 07 New & Noted

RESPONSIBLE BUSINESS:

12 Members in the news 16 Collaboration and community Securing intergenerational prosperity for Indigenous communities

24 Achieving accessibility and inclusion Thinking outside of the

wheelchair sign

28 Profiles: Acadia: not just a university

24 ACHIEVING ACCESSIBILITY AND INCLUSION

CNIB’s Bold Dream, Bright Future

32 Board of Directors – Officers

Mark Sidebottom, Nova Scotia Power, Chair Faten Alshazly, WeUsThem, Vice-Chair Gavin MacDonald, Cox & Palmer, Past Chair Roger Boutilier, Nova Scotia Association of REALTORS Ann Divine, Ashanti Leadership Karim George, InTouch Communications

CNIB 35 Trends Put employees first National Indigenous History Month

39 Working for you

Meet the Halifax Chamber's 2021-2022 Board of Directors

An action plan for change

Directors

Michele Peveril, Halifax Port Authority Brad Proctor, McInnes Cooper Richard Butts, Clayton Developments Limited Caroline Wolfe Stewart, Nova Scotia College of Nursing Andrew de Freitas, Canadian National Railway Christopher Googoo, Ulnooweg Hon. Joanne Bernard, Easter Seals Nova Scotia David Rideout, MetroWorks Chris Cowper-Smith, Spring Loaded Technology Martha Casey, VOLTA Captain (N) A.S. Williams, CD, Maritime Forces Atlantic Kimberly Stephens, Appili Therapeutics Inc. Denise Allen, Food Processors of Canada Donna Harding, Engel & Völkers Paul Way, TD Private Wealth

Chamber Staff

Patrick Sullivan, President and CEO Becky Davison, Vice President, Marketing Kent Roberts, Vice President, Policy Sandra White, Director of Finance and Administration Emma Menchefski, Communications Manager Mina Atia, Communications Coordinator

42 Thank you to our webinar sponsors 4

BUSINESS VOICE

Volume 30 • Issue 06 Business Voice is published 11 times a year for members of the Halifax Chamber of Commerce and Metro Halifax’s business community. Views expressed in Business Voice are those of the contributors and individual members, and are not necessarily endorsed by, or are a policy of, the Halifax Chamber of Commerce. No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur. Please address editorial enquiries and changes to information to: Halifax Chamber of Commerce 100-32 Akerley Boulevard Dartmouth, Nova Scotia B3B 1N1 Tel: 902-468-7111 Fax: 902-468-7333 info@halifaxchamber.com www.halifaxchamber.com

Cover photo credit

Membertou


EVENTS & POLICY

CHAMBER EVENTS

For a full and up-to-date list of Chamber events, please visit

halifaxchamber.com/events

Contact chris@halifaxchamber.com for partnership opportunities

WEBINARS BUSINESS SUPPORT SERIES:

Agile and Scrum Is It For Us? June 8 10:00 AM - 11:00 AM REGISTER HERE

Leveraging 2021 Census Data for Decision Making

June 10 10:00 AM - 11:00 AM REGISTER HERE

Accessing International Talent & Immigration Resources in 2021 June 15 10:00 AM - 11:00 AM REGISTER HERE

VIRTUAL EVENTS

Navigate Provincial Funding Programs to Help You Hire & Train Staff

Lightning Trivia with Adam:

The Future is Green – The Road to Renewable Energy

Effective Marketing Strategy for Service Businesses

June 8 4:00 PM - 5:30 PM REGISTER HERE

June 9 1:00 PM - 2:30 PM REGISTER HERE

Cindy's Benefits Meeting

Chamber 101

June 17 10:00 AM - 11:00 AM REGISTER HERE

June 24 10:00 AM - 11:00 AM REGISTER HERE

Planning Strategically in the Time of COVID-19 June 29 10:00 AM - 11:00 AM REGISTER HERE

Chamber Team's Ride for Cancer Fundraiser

June 1 10:00 AM - 11:00 AM REGISTER HERE June 18 10:00 AM - 11:00 AM REGISTER HERE

POLICY & ADVOCACY

with Patti Dow, Member Services Specialist June 16 12:00 PM - 1:00 PM REGISTER HERE

For more info on Chamber policy and advocacy work, please visit

halifaxchamber.com/advocacy

Thoughtful Thursdays Over the past fifteen months, the Halifax Chamber has been working diligently to ensure our members are upto-date and aware of the programs, services, and announcements that could impact their business. We have also spent countless hours chatting with members, producing relevant webinar material, and advocating the government for increased supports and common-sense policies. While there is still much work to be done as we begin recovery, we thought this might be a great time to introduce a new series to the Chamber's LinkedIn page: Thoughtful Thursdays. Our advocacy work is often quite specific, focusing on issues like taxes, transit, and red tape. But now we are providing another platform for more open discussions on trending issues, current events, and business ideas. Check back on Thursdays for a new piece once a month and leave us a comment or send us a message. We would love to get a conversation going in hopes of inspiring a more thoughtful Thursday. This new piece is written by our Senior Policy Analyst Kathleen MacEachern about Mental Health Awareness Month in Canada. The pandemic highlighted that mental health is an important coversation that must be had openly year-round and not only during the month of May. Read it here and let us know your thoughts in the comments! JUNE 2021

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PRESIDENT’S MESSAGE

The light at the end of the tunnel

@prezhfxchamber

Celebrating the small wins

ensure a safe working environment. Get on the waitlist to ensure your business is doing its part to limit the spread.

PATRICK SULLIVAN PRESIDENT & CEO, HALIFAX CHAMBER OF COMMERCE

T

his month gives me more hope than usual, and that’s because summer is in full swing and reopening plans are in effect. The gradual opening of the province in a five phase plan means Nova Scotians get to enjoy our summer. Most businesses are opening further, and outdoor gathering limits have increased. Restaurants have their patios open already and indoor dinning is on its way come phase two in a few weeks––as long as we continue adhering to the public health guidelines that we know so well by now. On a similar note, the Chamber is not slowing down with a number of projects, initiatives and events on the docket. We are piloting workplace testing to add another layer of protection for workers, patrons and local communities. Statistics show that rapid testing has identified and stopped the transmission of 10 per cent of all Nova Scotian cases, tens of thousands of confirmed cases of COVID-19, and we want it to continue being our first line of defense. That’s why we have been provincially approved as a COVID-19 rapid-test distributor. Through this pilot project, and with the assistance of Nova Scotia Public Health, we are rolling out rapid testing kits to SMEs and their employees to

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At the same time, vaccination is underway, and the rollout plan is ahead of schedule. The province promised Nova Scotians first doses available for all by the end of June, and it is delivering on that promise. More than 50 per cent of Nova Scotians have had one or more doses and plans to speed up the delivery of second doses are coming sooner than expected. As Dr. Strang said “The more people who get vaccinated, the more we can reopen our province.” So, as per public health advice, book your appointment and get vaccinated if you haven’t already! Small businesses continue to be the unsung heroes throughout this pandemic, and they’ve been vocal about the support they need the most. And we are listening and continue to advocate on their behalf. We have been consulting the provincial government and they have recognized the continued challenges that require action. As a result, the Small Business Impact Grant Part 3 program is now further supporting those small businesses affected by the ongoing restrictions, making top-up payments available to all eligible small businesses. On top of that, the government has also amended the Liquor Licensing Regulations, helping the hard-hit restaurants and bars navigate declining revenues. This unique pivot is allowing those businesses to include cocktails and mixed drinks for delivery or take-out with food orders while waiting for the return of indoor dining. It’s definitely something to celebrate, but we hope the government recognizes the reopening plan must move as quickly as possible to support our business community. More celebrations this June as it is National Indigenous History Month. A time when we get to celebrate and honour the history, heritage and diversity of Indigenous peoples in Canada. It’s a time for learning, appreciating and acknowledging the contributions First BUSINESS VOICE

Nations, Inuit and Métis people have made and continue to. We also honour the lives and memories of the 215 children found buried on the grounds of the former Kamloops residential school in Tk’emlúps te Secwépemc territory. Our flags at the Chamber have been lowered in recognition and to learn from the societal harm done by the residential school system. Shannon Monk, Founder of Sakatay Global and Creator Of The Indigenous Circle Approach To Cultural Confidence™ gives us a snapshot to learn about and engage Indigenous communities in building our cultural confidence. Keep in mind these connections should be maintained year round and not just during this month. In this issue of Business Voice, you’ll read about the recently energized Indigenous economy in Atlantic Canada; the important nuances of accessibility in achieving inclusion; and profiles highlighting Acadia University’s community-building initiatives and CNIB’s programs supporting the visually impaired. You’ll also find an article by our Vice President of Marketing, Becky Davison, who’s spearheading the Chamber’s new and improved Diversity, Equity, Accessibility and Inclusion policy––along with a scorecard to keep us on track. Even more celebrations are in order as the province is also on track to greenhouse gas emissions by 2030, with the most ambitious climate change plans in the country. We are hosting a discussion on this very important topic of renewable energy and the impact and opportunities for local businesses. Registration is free. As I said at the beginning of this message, we at the Chamber continue to offer our members and the Halifax community, along with our partners and government officials, reasons to celebrate during these tough times. Let’s keep that glass (on a patio!) half full. We’re in your corner.


NEWSMAKERS

NEW & NOTED We welcome our new Chamber members 3 SIGHT GLOBAL INC. 3 Sight Global has over 15 years of experience in helping businesses move their valuable data from on premises to the cloud. By doing so, we not only save them money but also ensure the best possible business continuity. Let’s help your businesses to pivot and embrace the new normal. Zulna Botes Halifax, NS (782) 640-1834 zulnab@3sightglobal.com 3sightglobal.com BUSINESS & PROF. SERVICES Business Consulting

ACADIA UNIVERSITY Acadia provides a personalized education in a robust and respectful scholarly community that inspires students to become critical thinkers and engaged citizens. Known for its research initiatives, small classes and a technology-rich learning environment, Acadia is the top-ranked undergraduate university in NS and stands at number 3 nationally (Maclean's 2021). Ian Murray 15 University Ave University Hall, Room #218 Wolfville, NS (902) 698-0148 ian.murray@acadiau.ca acadiau.ca EDUCATION & PROF. DEVELOPMENT - Education/Schools

ALLIED THERAPY Allied Therapy is a group of Allied Health Professionals based in Halifax. We offer Speech Therapy, Occupational Therapy, Board Certified Behaviour Analysis, Psychoeducational Assessment and Therapeutic Respite through home and community based visits. We have experience in Telehealth and provide support for all Nova Scotians. We offer corporate services such as Workplace Accessibility

reviews, ergonomic assessments and consultation. Stephanie Hovey

Halifax, NS (902) 580-1060 info@alliedtherapy.ca alliedtherapy.ca HEALTH CARE - Disability Services

BLACKBELT DRYWALL Val Sutherland

Middle Sackville, NS (902) 324-9732 Blackbeltdrywall@gmail.com REAL ESTATE/CONSTRUCTION Contractor/Construction

BONAVISTA BUSINESS SOLUTIONS INC. Bonavista Business Solutions is a management consulting firm providing transformational people and organizational change leadership, business process improvement and technology optimization. Supported with wellhoned planning, communication and relationship-building skills, the firm has partnered with private and public sector clients to improve customer and employee experiences, create efficient operations and increase profitability across diverse industries. Betty Hutchings Halifax, NS (902) 403-4367 betty@bonavistasolutions.com bonavistasolutions.com BUSINESS & PROF. SERVICES Management Consulting

BOOM12 COMMUNICATIONS Scott Gillard

6218 Quinpool Rd Halifax, NS (902) 402-2962 scott@boom12.ca boom12.ca ADVERTISING, PR & MEDIA Internet Marketing

JUNE 2021

CATHERINE WALKER - RETIRED MEMBER Catherine Walker

Halifax, NS (902) 499-3515 cwalker@walkerlaw.ca OTHER - Retired Member

CLEAN VALLEY BIO-FILTRATION TECHNOLOGIES CIC Clean Valley bio-filtration technologies is a community interest research and development company based in Nova Scotia. We are young and eager to apply our knowledge of biomimicry and bio-utilization Nicholas LaValle

371 Prince Albert Rd Dartmouth, NS (902) 435-6521 valleycleannpo@gmail.com cleanvalleycic.com ENERGY & ENVIRONMENT - Ocean Technology

DUNDEE RESORT & GOLF CLUB Dundee Resort & Golf Club is Cape Breton’s Family Playground! Located 3 hours from Halifax on Cape Breton Island, Dundee offers spectacular views of the Bras d'Or Lakes and an 18-hole championship golf course. Stay and enjoy local entertainment, bonfires, canoeing, kayaking and Pontoon boat adventures on the Bras d’Or Lakes. The accommodations and housekeeping cottages have been upgraded and Scanway Catering of Halifax will be managing our Food & Beverage services! Sonny Grewal 2750 West Bay Highway West Bay, NS (902) 345-2649 sonny@dundeeresort.com dundeeresort.com TRAVEL & TOURISM Accommodations (General)

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NEWSMAKERS EMERALD INTERIORS Eileen Crowley Couse

Halifax, NS (902) 497-8566 Eileen@designbyemerald.com designbyemerald.com HOME & GARDEN - Interior Decorators

FLAGSHIP COURIER SOLUTIONS INC. FlagShip is a Canadian leading discount shipping service since 2005. We're a convenient online shipping solution that makes it easy to instantly compare discounted rates and choose your preferred courier among Purolator, UPS, FedEx, Canpar, DHL all in one place! Save time and money (up to 70% discount). Dave Kruger 148 Brunswick Boul Pointe-Claire, QC (866) 320-8383 david@flagshipcompany.com flagshipcompany.com BUSINESS & PROF. SERVICES Courier/Postal/Mailing

FLETCHER'S PEST CONTROL LTD Jeff Fletcher

Dartmouth, NS (902) 809-7781 fletcherspestcontrol7@gmail.com fletcherspestcontrol.com/ola/ services/fletcher-s-pest-control-ltd HOME & GARDEN - Landscaping/ Lawn Care

GREENII INC. Purushothaman Cannane

Halifax, NS (647) 801-3424 cpurushothaman15@gmail.com greenii.ca

INDUSTRIAL & MANUFACTURING Packaging Products INFORMED AGENDA Producer of the Informed HR Events Our meetings and events are the result of intensive research, ensuring that your

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learning experience as an attendee is fully optimized. Attendance will provide you with an unbeatable platform for networking and knowledge sharing, and provide you with the power of information exchange with decision makers in your industry. Informed Agenda produces meetings, workshops and conferences, providing a professional and highly interactive environment for you and your clients to network, learn and keep ahead of industry trends! Lisa Bennett Bedford, NS (902) 471-4888 lisa.bennett@informedagenda.com informedagenda.com EVENTS - Event Planning/ Management

IRON DOG MECHANICAL SERVICES INC. Reliable, Versatile, Hard-Working Experts. That’s what you get with IRON DOG MECHANICAL SERVICES Inc. at your side. Born and bred in Atlantic Canada, we’ve been providing superior mechanical system services since 1971. From the most complex installations, the late night emergency repairs or new construction, we love to roll up our sleeves, get our hands dirty and accomplish the toughest jobs. What others believe undoable, we do it all to Make Buildings Perform Better. Gord Gamble

25 Guildford Ave Dartmouth, NS (902) 443-8870 ggamble@iron.dog iron.dog INDUSTRIAL & MANUFACTURING Heating/Ventilation

KINSTONE GLASS Joshua Livingstone

393 Herring Cove Road Halifax, NS (902) 536-1980 joshua@kinstoneglass.ca kinstoneglass.ca INDUSTRIAL & MANUFACTURING - Glass

BUSINESS VOICE

MARITIME DIGITAL ART AND DESIGN As a local specialized multimedia production and 3D visualization company with international experience, MDAD provides clients with immersive and interactive technology, delivering high quality 3D and Virtual Reality (VR) / Augmented Reality (AR) to produce 360° experiences, games, training and simulations. Working with industry leaders, our professional experts, design, plan and create projects, providing services in a variety of sectors including Defense, Consumer Gaming, Architecture and Design. Sadegh Mahjoob 112 Woodlawn Rd Unit# 213 Dartmouth, NS (902) 448-9062 sadeghm@mdad.ca mdad.ca COMPUTERS, IT & TECHNOLOGY Digital Imaging

MARS VR LAB INC MARS VR LAB is redefining rehabilitation by creating innovative interventions for children in virtual reality. Our vision is a MARS VR LAB in every children's hospital, enabling kids to enjoy fun, engaging rehabilitation while living life to its fullest. Daniel Baldwin Halifax, NS (902) 802-7797 danny@marsvrlab.com marsvrlab.com HEALTH CARE - Medical Technologies

MARY-JANE WELLS INDIVIDUAL MEMBER Mary-Jane Wells

Halifax, NS (902) 830-4397 wellsmjm@gmail.com REAL ESTATE/CONSTRUCTION Real Estate Residential


NEWSMAKERS MASSAGE ADDICT - SPRING GARDEN Massage Addict Spring Garden is an independently owned franchise in downtown Halifax offering therapeutic massage, acupuncture and reflexology treatments. We offer 6 & 12-month membership plans at a preferred rate to support clients requiring regular treatments. We direct bill most insurance providers and have a convenient online booking system. Sandra English 1472 Cathedral Lane Suite 103 Halfiax, NS (902) 407-4040 senglish@massageaddict.ca massageaddict.ca/springgarden HEALTH CARE - Health and Wellness

OBERLAND AGRISCIENCE INC Barbara Campbell

Unit 9 10 Ragged Lake Blvd Halifax, NS (902) 701-3138 barbara@oberlandagriscience.com oberlandagriscience.com AGRICULTURE, FISHING & FORESTRY - Agriculture

internet, you’re paying too much! At Purple Cow Internet, an awesome local company, we offer $60 internet perfect for streaming, video calls or gaming. It’s the exact same as the big guys, only less expensive. If you’re tired of paying them the big bucks, jump the fence along with thousands of other Nova Scotians and join our herd. Bradley Farquhar Mahone Bay, NS (902) 579-6040 farquharbradley@gmail.com purplecowinternet.com COMPUTERS, IT & TECHNOLOGY Internet Provider

QUICKFACTS INC QuickFacts is a consulting service that improves operations and efficiencies, reduces employee turnover and allows key employees to focus on their responsibilities. We analyze business practices, create custom workflows and provide a lasting solution complemented by our web-based offering. Imagine, a search engine for your business!

Christy Silvestri

Bedford, NS (902) 448-6680 christy@quickfactsinc.com quickfactsinc.com BUSINESS & PROF. SERVICES Consulting (General)

SHOOBI PARK PRODUCTIONS Yasser Haidar

Dartmouth, NS (902) 412-0500 yasser@shoobipark.com ARTS, CULTURE & ENTERTAINMENT - Film/Television

ST BARBARA ATLANTIC OPERATIONS Brenna Reynolds

409 Billybell Way Mooseland, NS (902) 384-2227 brenna.reynolds@atlanticgold.ca atlanticgold.ca AGRICULTURE, FISHING & FORESTRY - Mining

ONLINE JOB MARKET RESEARCH & RECRUITING Online Job Market Recruiting provides a Simple, Innovative and Secure platform that helps businesses analyze, find and secure required talent. Our online business directory provides an excellent opportunity to promote your business. Flexible recruiting options reduce the barriers and encourage businesses to take control of their growing needs. Paul Williams Halifax, NS (902) 240-5460 paul@onlinejobmarket.ca onlinejobmarket.ca HR, EMPLOYMENT & STAFFING Recruitment Services

REGISTER

PURPLE COW INTERNET If you’re paying anything above $60 for

JUNE 2021

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NEWSMAKERS STE. CROIX HOLDINGS INCORPORATED Timothy Crowley

Halifax, NS (902) 414-2961 timothy.crowley@stcroixeast.com BUSINESS & PROF. SERVICES Business Consulting

THE CO-OPERATORS Shane Kennedy

796 Main St Dartmouth, NS (902) 469-0910 shane_kennedy@cooperators.ca cooperators.ca FINANCE & INSURANCE - Financial/ Insurance Services

Verge Technologies is a team driven by one purpose: to ensure we remain leading edge through technology, so our customers can compete better. We believe that technology either inhibits or liberates an Organization’s success. Verge provides design, supply, installation and service for audio-visual, security and low voltage cabling solutions. Mike McCarther 19-10 Morris Dr Dartmouth, NS (902) 481-6309 mike@vergetechnologies.ca vergetechnologies.ca COMMUNICATIONS Communications (General)

THE ROUNDS

VIVEAU

The Rounds is the secure collaboration network modern physicians trust to improve healthcare outcomes. Physicians of all specialties use The Rounds to learn, share and discuss with peers and thought leaders to advance their knowledge and apply to their own practice. Tim Rice

VIVEAU combines cold-pressed fruit with lightly sparkling mineral water for a beverage that?s packed with nutrients and bursting with flavour. No added sugar, no “natural” extracts, no artificial colours, just pure deliciousness. Now available at select retailers across Canada. Visit drinkviveau.com to find a store near you. Taylor Russell

3377 Kempt Rd Halifax, NS (902) 266-8198 tim@therounds.com therounds.com COMPUTERS, IT & TECHNOLOGY IT Products/Services

TONY'S MEATS LTD. Established in 1963 in Antigonish, NS, Tony’s Meats is a locally owned, federally inspected, SQF Level 2 Certified, and recently Halal certified producer of premium fresh and processed meat products. Makers of The Original Mr. Donair brand, we take pride in providing our customers with...More Quality… More Value…More Taste. Lenita Hanson 475 Landing Rd Antigonish, NS (902) 863-1545 lenita@tonys-meats.com tonys-meats.com RESTAURANTS, FOOD & BEVERAGE - Food Manufacturer

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VERGE TECHNOLOGIES

BUSINESS VOICE

1888 Brunswick St Suite 800 Halifax, NS (902) 789-3798 taylor@drinkviveau.com drinkviveau.com BUSINESS & PROF. SERVICES Import/Export/Trading

Are you a new member? To submit your 50-word description for New & Noted, please contact Mandi Bowser, Administrative Assistant at Mandi@ halifaxchamber.com or 902-468-7111 within the first six months of membership.


UNE 2021 WATCH JTHE WEBINAR

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NEWSMAKERS

MEMBERS IN THE NEWS How our members are growing Halifax

OT HEALTH GROWING LEAPS AND BOUNDS

DISCOVERY CENTRE RECEIVES LARGE GOVERNMENT INVESTMENT The Discovery Centre received a $6 million dollar investment for its Inspiring Youth to Climate Action project. With a goal to reach over 200 thousand K-12 youth and an additional five thousand Indigenous youth in their communities, the project’s focus is to affect their daily actions and collectively contribute to the reduction of greenhouse gas emissions. Outreach will include

school programs, other hands-on locally relevant activities in every province and territory in Canada, transforming youth’s thinking and most importantly inspiring them to take action. The funding is part of a $38 million climate action awareness fund available to support similar projects across the country to reach Canada's emissions reduction targets of net zero by 2050.

ALANA TATTRIE CELEBRATES FIVE-YEAR WORK ANNIVERSARY Alana Tattrie is ADDvocacy's COO and Head Coach. On May 7, she celebrated being with the company for 5 years, and ADDvocacy wouldn't be what it is today without her! Alana is from River John in Pictou County, N.S. and is the first in her family to graduate from university. Keith Gelhorn, Founder & CEO first met her in 2011 when she was 18, where they both attended NSCC Truro

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for Human Services. She went on to obtain a Bachelors of Child and Youth from MSVU in 2016 while Keith launched ADDvocacy.org from NSCC. He told her when she was done university to give him a shout and he would give her a job - he hired her before she graduated! With her help, they have expanded their business throughout North America and the UK.

BUSINESS VOICE

Striving to assist clients in resuming productive lives following illness, injuries and accidents, OT Health providers deliver services within the client's communities. This business model is what makes OT Health unique! The boutique, Nova Scotia-based occupational therapy company started during the pandemic and has grown since with the addition of a new consultant to keep up with demands. It delivers Occupational Therapy (OT) based services throughout Nova Scotia. It provides Functional Abilities Assessments, Physical Demands Assessment, and Prolonged Exposure following traumatic injuries, to name only a few. OT Health supports clients from MVA, WCB, LTD and private sectors. It presently provides services to both small and nationally based companies. HUG CHARM PARTNERSHIP RAISES FUNDS FOR IWK AUXILIARY The artisans at Amos Pewter spread ‘hugs’ in support of the IWK Auxiliary. Thousands of Pewter Hug Pocket Charms, specially designed for the IWK Auxiliary, were sent worldwide to friends and relatives, colleagues and customers, essential workers and even to the Prime Minister and Premiers as well as the Chief Medical Officers of Health across Canada. Over $22 thousand have been raised and all proceeds were donated to the Auxiliary. Hugs continue to be available in support of the IWK Auxiliary at amospewter.com


NEWSMAKERS IMPACT OF COVID-19 ON AFRICAN NOVA SCOTIAN BUSINESSES RESULTS RELEASED

BIG ERICS INC, NOW AND NEXT For every business, including Big Erics Inc., this was a year of adapting, uncertainty and to focus on what really matters. As we grow into our 75th year in business, we are transitioning to Big Erics 3.0. This means we are renewing elements of who we were while focussing on improving for the future. As a

proud Atlantic Canadian, female-led family business, we are committed to diversity and inclusive hiring and advancement to ensure our team reflects the customers we serve every day. Our doors are open, and we are ready and eager to serve you.

JUNE 2021

The Black Business Initiative (BBI) released results on the impact of COVID-19 on African Nova Scotian (ANS) owned businesses. They revealed that the pandemic has had a significant impact on the business community, with many experiencing revenue losses, closures, lay-offs and shrinkage in operations. Relatively fewer businesses were able to access the various relief programs provided by the federal government and others. The reasons included ineligibility because the businesses were not among those mandated to close, as well as a perception that the application process for most of these programs was complex and cumbersome. The survey also identified the top five factors that are seen as significant barriers to business success. Access the full report here to find out more. CN AND KCS COMBINE TO CONNECT PORTS IN USA, MEXICO AND CANADA

CN and KCS entered into a definitive merger agreement to create the premier railway for the 21st century, bringing together highly complementary networks to benefit customers and enhance competition. CN is ideally positioned to connect the continent and realize the full benefits of the new North American trade agreement for customers, communities and the local and national economies it serves and supports. Expected EBITDA synergies approaching $1 billion annually, with a significant proportion expected from converting truck traffic from busy interstates and highways for better fuel efficiency at a lower cost. The result will be a safer, faster, cleaner and stronger railroad than any other proposed combination for KCS.

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NEWSMAKERS

LUNG CHAMPIONS LAUNCHES SUPPORTING N.S. LUNG HEALTH The Lung Association of Nova Scotia launched the Lung Champions program - a monthly giving program that supports lung health in Nova Scotia. Did you know the benefits of monthly giving include reduced admin costs; reduced postage; reduced printing costs; reliable income for a charity that relies on donors to support our mission; and one tax receipt issued each year. If you're looking to support lung health and want to ACCESSIBILITY THROUGH ASSISTIVE DEVICES Nour is an 11-year-old girl who moved to Canada approximately one year ago with her family. Nour and her family live in a very inaccessible home. The only entrance Nour can access with her wheelchair is the lower basement located in the backyard. To access this, she requires a portable ramp which Easter Seals Nova Scotia's Assis-tive Devices program provided. In addition to helping Nour access her home safely, the ramp can also be used to transport her wheelchair in vehicles when a wheelchair accessible van is not available. Our Assistive Devices program provides mobility equipment for low income people ensuring their ability to be mobile, included and to enjoy each day to the fullest. INTRODUCING THE CLOVER STATION DUO It's not news that at SONA we love all of the payment solutions that Clover has to offer but this brand new point of sale system really knocks it out of the park! Don't let its sleek design fool you, the Clover Station is packed full of intuitive features that will help businesses of any size and type run their daily operations with ease. We can't wait to show you more! Please reach out to info@sonapay to learn more. 14

BUSINESS VOICE

ensure more of your donation helps the 1 in 5 Nova Scotians living with lung disease, visit our website at ns.lung.ca. Are you launching a new business or product? Celebrating a new partnership? Hired new staff ? The Halifax Chamber invites you to share your Members in the News story in Business Voice. Upload your content here: halifaxchamber. com/business-voice *Note: we do not publish event promotions.


NEWSMAKERS

OBERLAND IS GROWING Recipient of this year’s Halifax Chamber of Commerce Innovative Business of the Year Award, Oberland Agriscience Inc. is expanding. Oberland is a black soldier fly (BSFL) farm that upcycles pre-consumer organics into a nutrient-rich, insect protein ingredient for pet, aquaculture and agriculture feeds. BSFL have an incredibly efficient feed conversion ratio providing far better biomass yields per hectare than corn, cattle and soy. With the current 7,000 sq. ft. Ragged Lake pilot plant buzzing, Oberland is now expanding to a 100,000 sq. ft. industrial scale insect farm. Land secured and building design in the works, Oberland hopes to break ground fall 2021.

THE 7 VIRTUES WINS TWO AWARDS

BNI NOVA SCOTIA IS NOW BNI MARITIMES Now taking BNI applications for new chapters located in Moncton, Saint John, and Fredericton, New Brunswick, and also in Charlottetown and Summerside, Prince Edward Island.⠀BNI® membership makes business more rewardung and life more fun. Register now.

Local Halifax-based company, The 7 Virtues, has won two prestigious beauty awards - Best Eco and Conscious Fragrance - with internationally renowned digital media outlets, Popsugar and Byrdie, for their newest launch, Santal Vanille. Available exclusively at Sephora, the fragrance features sandalwood and black pepper, fair wage oils from Sri Lanka, that support farmers and provide environmental education programs for women in the community. Santal Vanille is a woody spice blend, reminiscent of a warm cashmere sweater with creamy coconut and cocoa with the lasting notes of sustainably sourced sandalwood. It contains 25 per cent fragrance oils and is infuare about providing solutioMindset = New results.

RECOGNIZE YOUR POTENTIAL LAUNCHES NEW WEBSITE Are you ready for new results? Do you believe you will not only survive through the storm but will also thrive? Floria, of Recognize Your Potential, knows the last year has been a challenge for everyone. However, business and entrepreneurship are about providing solutions. Vision combined with solid strategic plan are key in moving forward. Floria is thrilled to share her brand-new E-Commerce website to build new relationships and keep in touch with her clients. Speak with Floria to book a customized training, consulting, or speaking engagement. Visit her new website www.recognizeyourpotential.com to book a complimentary initial consult. New Mindset = New results. JUNE 2021

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COLLABORATION AND COMMUNITY Securing intergenerational prosperity for Indigenous communities by Mina Atia

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une is National Indigenous History Month and we get to celebrate the cultures and contributions of First Nations, Inuit and Métis peoples in Canada. It’s an opportunity to honour the history, heritage and diversity of Indigenous peoples in Canada.

It’s also a time for learning, appreciating and acknowledging their contributions. Across Canada, Indigenous communities showcase their strengths and impact on the national economy. The Clearwater Seafoods acquisition was a transformational deal for the Indigenous communities and economies. The Mi’kmaq are rooted in traditional values of fishing that have been sustaining their communities for thousands of years. The milestone acquisition not only generates economic benefits for Indigenous people but also returns them to their traditions in a modern way. With this purchase, they gain access to the offshore fishery for the benefit of the next seven Indigenous generations, as is customary in Mi’kmaq culture. This long-term win was an ode of intergenerational prosperity dedicated to the community.

Our fifty percent ownership in Clearwater Seafoods is an example of the opportunities that exist, and these opportunities provide long-term sustainability and financial diversity for our communities." — Terrance Paul, Chief and CEO of Membertou

“Our fifty percent ownership in Clearwater Seafoods is an example of the opportunities that exist, and these opportunities provide long-term 16

PHOTOS COURTESY OF MEMBERTOU


COVER STORY

sustainability and financial diversity for our communities,” says Terrance Paul, Chief and CEO of Membertou, Mi’kmaq community located on Unama'ki – Cape Breton Island. The Mi’kmaq Coalition (50 per cent owners of Clearwater) is working to ensure Indigenous participation in the fishery industry. “Now that we are owners, we are working alongside the dynamic team at Clearwater Seafoods to create programming and practices that will help more Mi’kmaq fishers and employees secure meaningful employment with the company,” says Chief Paul. Having been called the single-largest investment made by an Indigenous group in Canada, the deal is valued at $1-billion. “Clearwater has been very committed to this endeavour, and I am pleased to say that an Indigenous Employment Advisor has been hired and will be working daily to ensure participation within the fishery,” says Chief Paul. “And we’re looking forward to a day hopefully soon, where deals like this are common place within our industry, and beyond.”

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COVER STORY

There's a lot of opportunity for us to be the active players at the table to expand any further business development, partnerships and growth for our local economy." — Rose Paul, CEO, Bayside Development Corporation

Similar activities are happening in the Paqtnkek Mi’kmaw Nation community, located in Antigonish County, NS where the Bayside Corporation is developing partnerships for growth within their retail services and long-haul trucking. Working on major partnerships and joint ventures, Bayside is partaking in the Pieridae-Goldboro LNG project. “For us, this project is right in the corridor of our community,” says Rose Paul, CEO of Bayside Development Corporation. It’s the Paqtnkek Mi’kmaw Nation’s business arm managing the development of reserve lands on the south side of the Trans-Canada Highway 104 in Antigonish. “There's a lot of opportunity for us to be the active players at the table to expand any further business development, partnerships and growth for our local economy.” Through the Goldboro LNG facility, Pieridae Energy will build and operate a terminal for the liquefaction,

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“We are strategically expanding our land base on a highway and positioning ourselves to be more diverse and open to further opportunities,” says Paul. “It’s not just to build businesses but to create sustainable businesses and have a very strong workforce, because we need our people to run our business.” “We will be working with Chief Paul's community. The Clearwater development is a pretty huge opportunity, and we are proud to be part of that major initiative.” The Paqtnkek Mi’kmaw Nation community works with national partners such as the First Nation Finance Authority and the First Nation Financial Management Board to secure the success of these types of large projects. “We're now in the process of developing our own land codes, removing ourselves from reporting to sections storage and loading of liquefied natural gas (LNG) to world markets. This project will bring cleaner natural gas and jobs across the region. Cleaner natural gas will play a large role in decreasing greenhouse gas emissions. Equally as important, the project supports Indigenous Peoples reconciliation through partnerships with the Nova Scotia Mi’kmaq. The goal is to build a $720 million workforce lodge to house 5,000 workers who will build the LNG Facility. “This involves not just jobs, but also stakeholders working with some very wonderful partners to collaborate and work together on developing not only capacity and jobs but also wealth,” says Paul. This development is just one of many major projects Bayside Development Corporation is working on to support its members. The project contributes to the implementation and execution of Bayside’s five-year plan focused on furthering prosperous partnerships–– where executive meetings held with big players have Indigenous representation at the table. Not only that, but it also offers big-initiative opportunities such as trade and export, expanding the land base further, and propelling business development for generations to come. 19


of the Indian Act through the First Nations Land Management,” says Paul. “It’s something I've been really passionate about.” The First Nations Land Management enables First Nations to opt-out of 40 sections of the Indian Act relating to land management. Afterwards, they can develop their own laws about land use, the environment and natural resources. With these new land management authorities, First Nations can take advantage of many cultural and economic development opportunities. “We have to empower our people, promote more wealth generation and focus on poverty,” says Paul. “I'm a huge advocate for building our community around this kind of strength and resiliency.” The First Nations Tax Commission has also provided the community with tools to develop strong business and strong partners as well as become a sovereign nation. These tools support them in working around the Indian Act. With these tools, First Nations are regaining their economy and creating opportunities for their communities, in their own membership, but also overall in Atlantic Canada. Their years of hard work and dedication are paying off as they create an economic base that will last for generations.

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“We're seeing the positive outcome of those years of work starting to realize itself, and that's because of multiple factors such as reconciliation and the leadership of First Nations playing a big role,” says Shayne McDonald, Former Director of Justice, Miawpukek First Nation, and new Director of Netukulimk Fisheries Ltd. “I also think just learning over time that the road to economic growth and success takes dedication and time.” A First Nation Reserve located at the mouth of the Conne River on the south coast of the island portion of Newfoundland and Labrador, Miawpukek has a growing demographic population and is politically, administratively and economically stable. The community offers a great partnership for mainstream


COVER STORY

We're seeing the positive outcome of those years of work starting to realize itself, and that's because of multiple factors such as reconciliation and the leadership of First Nations playing a big role." — Shayne McDonald, Former Director of Justice, Miawpukek First Nation

industries across different sectors––fishing, oil and gas and/or mining––to move forward on various initiatives for the mutual benefit of all parties involved. “We have good capacity and access to training and to equip our members for employment in the local, regional and national labour markets,” says McDonald. “With that comes strength as we've seen multiple partnerships and relationships established over the past several years.” Miawpukek First Nation was also a part of the Clearwater deal and is thrilled to see it come through. It is one of two main projects the community has been working on. It also recently partnered with Horizon Maritime, an offshore supply and service company with offices based in Halifax and St John's. PHOTOS COURTESY OF MEMBERTOU 21


COVER STORY

“With respect to Horizon’s desire to have diversity and inclusion in their workforce, we have many members employed as seafarers on their offshore supply vessels,” says McDonald. “The relationship and mutual respect developing resulted in this partnership.” A new corporate entity was established as result, known as the Miawpukek Horizon Maritime Services Ltd. which is 51 per cent owned by Miawpukek. The company’s goal is to build a service offering in the marine-service supply sector, not only including the offshore but also near shore and coastal services in a broad range of areas. The initiative is seeing early success in receiving contracts with the Government of Canada. “We're quite delighted with this initiative and that relationship with the owners of Horizon Maritime,” says McDonald. “It’s making inroads in different sectors, creating employment opportunities for our membership and building a pathway to return on investment that will see revenue flow back to the community.”

“It all works towards getting to a stage where we're self-sufficient and can rely on our own source of revenue for our community governance and expenses, as opposed to relying in part on government programs and services.” First Nations communities across Canada are undergoing significant change and significant development with respect to businesses and partnership. And they are offering opportunities for the mutual benefit of both the Indigenous community and partners from the business community. “My advice is, if you're looking for a partner, you need to do your due diligence and look for a good fit and characteristics that align with your corporate values and your corporate social responsibility,” says McDonald. “I got no doubt that there's a First Nation or an Indigenous entity out there that will align quite well with whatever a company may be looking for in a partner.” “And I would strongly encourage making contacts with the Indigenous leaders. Once that's done, you will see improvements and

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building upon the success that we're already seeing not only in the Atlantic region but across Canada.”

It all works towards getting to a stage where we're self-sufficient and can rely on our own source of revenue for our community governance and expenses, as opposed to relying in part on government programs and services." — Shayne McDonald, Former Director of Justice, Miawpukek First Nation

Growth and prosperity are on the horizon for many First Nation communities. They are moving forward across Canada and Atlantic Canada while poised to make a significant difference. Their creating of economic and business opportunities will continue to support their communities for many generations to come. “As our Chief Misel Joe said many, many times in the context of Miawpukek First Nation being situated in Newfoundland,” says McDonald. “When we do good and when we have success, Newfoundland does good and has success and the benefits transcend our reserved community to benefit our province and Canada as a whole.” ■

PHOTOS COURTESY OF MEMBERTOU 23


RESPONSIBLE BUSINESS

Achieving accessibility and inclusion Thinking outside of the wheelchair sign

By Mina Atia of building ramps or setting up automatic washroom doors¬ to meet certain widespread accessibility standards. It’s about celebrating and valuing persons with disabilities. It’s about enabling them to fully participate in all parts of society. “I think in business too often the discussion around accessibility is a function of pain; whether it be labour shortage, an inability to hire qualified people, public scrutiny or persons with disabilities being physically unable to enter a building or room,” says Sieliakus. “What we need instead is a radical change in conversation! We really need to start talking about disability in terms of inclusion.” Shattering stereotypical attitudes Living with a neurological condition for over 18 years, Sieliakus only claimed her disability recently. “Disclosure of my condition early-on cost me my job, left me with chronic depression and nearly destroyed me,” she says. Finding her courage and publicly claiming her disability has allowed Sieliakus to have open and honest discussions, breaking down stereotypes that otherwise would have gone unexplored.

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ccessibility is as diverse as the range of human differences. The concept of being accessible is not reserved for people with assistive mobility devices: it’s much broader. Once this is understood, we, as a society, can make meaningful changes in becoming truly inclusive. Persons with disabilities have diverse needs when trying to access all facets of their everyday life. That means we need to think beyond wheelchairs signs and deeper about what they attempt to symbolize. “There is a tendency for most people to think when we talk ‘disability’ that it has to do with mobility. Even the symbol on door openers is a wheelchair; we all 24

understand what it means, but it really is much bigger than that,” says Rosalind Penfound, Accessibility Advisory Board Chair for the Department of Justice. “It's about people who have visual impairments, blind, deaf and hearing impaired, and neurodivergent folks. When you think about all these disabilities, you start to understand how diverse accessibility really is.”

“Disability is an uncomfortable topic for many and as long as ‘disability’ remains an uncomfortable topic perhaps the greatest barrier is the, often unspoken, judgment people pass about people with disabilities,” says Sieliakus. “Judgement such as not being good enough, being less than, being too much, more than, etc.”

“Accessibility is an individualized ability to access, directly or indirectly, environments, services, products and employment,” says Tanya Sieliakus, Founder and CEO of HR Pros Inc.

“Everyone faces barriers, hardships and difficulties in one time or another,” says Dawn Stegen, Interim Executive Director, Accessibility Directorate, Department of Justice. “For persons with disabilities these barriers are related to the already built environment, but there are many others including those related to attitude, stereotyping and stigma.”

Thinking this broadly and inclusively about accessibility pushes the boundaries

“That's really where the education and the awareness is very important. And it's

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often the first place to start, and it’s the place where the journey begins,” says Stegen. Experts recommend meaningful education and ‘osmosis’ as the first steps. From a foundational approach, education addresses issues such as bias and stigma. At the same time, it teaches the importance of equalizing the playing field, including workplaces. It essentially teaches how to be welcoming of everyone. “Osmosis means exposing people to different cultures, types of humans, and accessibility and accommodation requirements, because that's how we're going to remove the stigma,” says Tova Sherman, CEO of reachAbility Association and author of Win, Win, Win! The 18 Inclusion-isms You Need to Become a Disability Confident Employer.

Osmosis means exposing people to different cultures, types of humans, and accessibility and accommodation requirements, because that's how we're going to remove the stigma.”

— Tova Sherman, CEO, reachAbility Association

Most employers realize the importance of inclusion and diversifying their culture, because financially it has clear benefits. That includes creative problem-solving skills, fewer sick days taken, more ideas brought to the table, and endless opportunities for marginalized people with pressing issues to be included in the conversation. “We need to get a conversation going; we need to start talking about the unique things people with disabilities bring to the table, start demystifying ‘disability’ and stop stereotyping people with disabilities,” says Sieliakus. Changing unfounded assumptions Many jobs, previously assumed impossible to accomplish from home, were carried out from home over this past year due to pandemic restrictions. This now-rectified assumption used to prevent

TOVA SHERMAN, AUTHOR OF WIN, WIN, WIN! THE 18 INCLUSION-ISMS YOU NEED TO BECOME A DISABILITY CONFIDENT EMPLOYER, EMPLOYER , ENSURES E BUSINESSES ARE ON THE PATH TO PROFIT AND GUIDES LEADERS, COWORKERS AND EVEN CUSTOMERS TOWARDS INCLUSION.

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HR pros Inc. is great example of how the human resources field can make radical changes to inclusive hiring. “We are committed to assisting our clients in building inclusive workplaces and HR systems that value all persons,” says Sieliakus, a certified Diversity, Inclusion, and Equity (DEI) trainer who has been delivering DEI training and programming for more than 20 years in Canada, the United States and Europe. And because volunteerism and corporate citizenship are pillars of HR pros Inc., the organization volunteers on a number of not-for-profit boards, such as TEAMWorks Cooperative, specifically servicing people with disabilities.

Inclusion is not something 'nice to do' or a mere concept or set of obligations, rather inclusion is a principle that enriches our lives.”

— Tanya Sieliakus, Founder & CEO, HR Pros Inc. some people with disabilities from being able to apply for and get those jobs. “Assumptions and attitudes like these have created situations where businesses are not as welcoming,” says Penfound. “We're learning as we go along; and I think that kind of revelation, as attitudes shift and we start understanding, is wonderful.” “Disability as a whole has been treated as an add on, as another item HR has to deal with,” says Sherman, who shares key implementation principles in her book, ensuring businesses are on the path to profit and guiding leaders, co-workers and even customers towards inclusion. “It is my belief that businesses need to go back to their values and ensure diversity is visible, so the staff and management from top down know it’s part of their core responsibility and role in the office.” 26

Focusing on inclusive solutions “Inclusion is not something 'nice to do' or a mere concept or set of obligations, rather inclusion is a principle that enriches our lives,” says Sieliakus. “So step one is to get started!” A high percentage of Nova Scotians are aware of the need to do better when it comes to accessibility, and they have a very positive view of that need––according to the 2021 Atlantic Quarterly Omnibus Survey commissioned for the Accessibility Directorate. The randomized public opinion telephone survey of Nova Scotians aged 18 and over showed over half of Nova Scotians are interacting with someone with a disability. And with 30 per cent of Nova Scotians having a disability, these results show a significant opportunity for businesses to work with their consumers and potential employees. “It’s a great opportunity for that market and potential growth to make an investment in being accessible,” says Stegen. “If I'm close to someone who cannot get in or doesn’t feel welcomed in a place of business, then I won't be going to that place of business myself.” “You need to be thinking beyond the 30 per cent. Focus on its potential impact and the reaction of 80 per cent of Nova Scotians if you’re not a welcoming, accessible place of business.” Businesses in Nova Scotia have access to resources to help them identify barriers in their business and employment

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practices. Leveraging these resources, while creating business strategies to overcome barriers, should be an integral part of any business planning for full accessibility. Toolkits, guides and webinars can help businesses, organizations, municipalities and public sector bodies comply with the Accessibility Act–– ensuring everyone’s participation. For funding, the Business ACCESSAbility Grant Program offers cost-shared grants to businesses for accessibility-related improvements. They’re intended to improve overall accessibility and create welcoming commercial environments that persons with disabilities can access for business as well as employment opportunities.

If I'm close to someone who cannot get in or doesn’t feel welcomed in a place of business, then I won't be going to that place of business myself.”

— Dawn Stegen, Interim Executive Director, Accessibility Directorate, Department of Justice


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“We know the world is not going to change overnight, and all kinds of existing buildings were built in an era when we didn't think about accessibility,” says Penfound. “But we also know there are plans that can be made to retrofit those buildings and most importantly, as new work happens, these plans are builtin like Universal Design.” Similar to when business communities are thinking about active transportation on their main streets, cyclists and pedestrians are brought in to be consulted. Businesses should follow the Nothing About Us Without Us principle and approach by “inviting persons with disabilities in their communities to be involved with their plans around accessibility,” says Stegen. “If you're thinking about a change to the built environment, about your signage, wayfinding, or devices that could be used to make your place of business accessible to persons with disabilities, reach out and get their feedback. Let them experience the space and the ideas that you're thinking of.”

Next step is to get actively involved and engaged. Businesses should start preventing and removing barriers to create inclusive spaces. To those businesses’ benefit, communities are starting to form committees to actively develop accessibility plans and begin implementation. These committees are an opportunity for businesses to get engaged, leverage their plans and be part of the solution. “We believe businesses don't need to wait for the standards to be enacted,” says Stegen. “Starting to get involved and engaged before 2030 will be for all the right reasons and for human rights reasons.” “And lastly, focus on something that may be a real opportunity but could also be a gap area in your business. Take that on, start to become an expert in it, see the changes and get excited about that momentum.”

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Accessibility continues to be thought of in terms of a one-lane road. This specific lane––whether it be physical, mental, emotional or intellectual disability––is based on our own experiences when crossing paths with people living with disabilities. Like different individual attributes, accessibility needs to be recognized beyond the boundaries of disability and inclusion. Our community needs to be committed to education, awareness raising and business planning. These commitments don't have to be accomplished all at once. Being proactive about your business’ capacity for inclusion is crucial in fostering a truly supportive and welcoming environment. “We can remove all the architectural barriers in the world, but the attitudinal ones remain,” says Sherman. “The number one step to be accessible is to tackle your attitudinal barriers, both consciously and unconsciously.” ■

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PROFILE

Acadia: not just a university Encouraging student-led community building

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cadia University is one of the oldest and most respected liberal education universities in Canada, founded in 1838 in Wolfville. The post-secondary institution provides a personalized education in a wellrespected scholarly community and inspires students to become critical thinkers and engaged citizens. Ranked one of the top undergraduate universities in Nova Scotia (Maclean's 2021), Acadia stands at number three nationally for its research initiatives, small classes and a technology-rich learning environment. "Acadia provides a rare gift to its students: a truly welcoming experience that at once pushes us beyond our comfort zone and makes us feel like we're at home," says Brendan MacNeil, immediate past President of Acadia Students’ Union. 28

By Mina Atia

ACADIA STANDS AT NUMBER THREE NATIONALLY FOR ITS RESEARCH INITIATIVES, SMALL CLASSES AND A TECHNOLOGY-RICH LEARNING ENVIRONMENT. PHOTO CREDIT: ACADIA UNIVERSITY COMMUNICATIONS

"The synergy between excellence and comfort, Acadia and Wolfville, faculty and student, defines the experience students speak to in these rankings, and those attributes keep us all coming back,” says Ian Murray, Executive Director, Office of the President at Acadia University. Two high-achieving Acadia students recently won prestigious awards, highlighting the university’s strive for excellence. Leah Creaser, fourth-year Honours Biology student and president of the Indigenous Student Society of Acadia (ISSA), was awarded a 2021 3M National Student Fellowship. Guy HarrisonMurray won the Frank H. Sobey Award for Excellence in Business Studies. One of only nine business student award recipients studying at Atlantic Canadian universities, Guy received $30,000. “We are by no means perfect, but it is our BUSINESS VOICE

students, University and town leaders' collective strength and the willingness to work together that makes that synergy attainable," says Murray. Community-building campus opportunities With a Community Farm established on its half-acre educational garden, Acadia hosts forty individual garden plots where students and volunteers grow organic produce. In partnership with Acadia’s food service provider, Chartwells, Acadia hosts “The Growcer”. The ‘farm inside a box’ program features a hydroponic, vertical growing system on campus housed inside a repurposed shipping container, producing greens and microgreens year-round. The Growcer is first of its kind for a post-secondary institution in Atlantic Canada and can produce up to 230 lbs. of produce per week, which is then


PROFILE

harvested by the Acadia dining hall and donated to the local food bank. For a small 250-acre university, Acadia offers a myriad of other opportunities, including custom-built laboratories and a private island wildlife reserve. Many of its research spaces have been recently modernized, most notably the revamped Acadia Science Complex and its new Huestis Innovation Pavilion. Boasting several innovation and incubation spaces as well as laboratories on campus, Acadia provides unique services such as the Acadia Laboratory for Agri-food and Beverage. This lab recently acquired new equipment, enabling Acadia to provide new and improved testing services and analysis for craft beer, spirits and cider, in addition to the services it already provides for the wine industry. This analysis supports accurate labelling and provides quality assurance for taste and shelf stability. Acadia’s Raymond Field, one of only two outdoor artificial turf playing fields in the Annapolis Valley, will be recycled and replaced in the upcoming months. This upgrade will create a

safer, more attractive environment for students, community members and event organizers. The field is a valuable venue for large varsity and community sporting events. Their community impact continues with about 475 volunteer students participating in Acadia’s Sensory Motor Instructional Leadership Experience (SMILE) Program. It provides persons with varying disabilities a unique physical activity experience. “An individual education plan is developed for each of our participants,” says Murray. “That includes water orientation; physical fitness activities to improve strength, endurance and flexibility; and perceptual motor programs to enhance development of body awareness, spatial awareness, temporal awareness and sport skills.” SMILE takes place within a safe and fun environment. Acadia University studentvolunteers are able to provide one-onone instruction to participants in that environment, and in the process, develop their own leadership skills.

Diversity and anti-racism “Our recently approved Strategic Plan identifies diversity, inclusivity, equity and respect as key strategic values,” says Murray. “These values form an important part of Acadia’s history and our educational mission today.” “A number of goals address these values either directly or indirectly, including creating an inclusive and supportive community campus culture, caring for the safety, health and wellness of our community, and Msit No’kmaq advancing Acadia’s contributions to truth, reconciliation and decolonization.” During a time when barriers to or being excluded from university education was widespread and faced by many, Acadia was founded as an act of equity to provide access and opportunities for marginalized individuals and groups within society. The university provided the earliest opportunities of education and employment to Baptists, women and those of African descent to not only attend but eventually graduate from Acadia. “Driven by the immediate urgency for action following alarming events that

ACADIA UNIVERSITY STUDENT-VOLUNTEERS ARE ABLE TO PROVIDE ONE-ON-ONE INSTRUCTION TO SMILE-PROGRAM PARTICIPANTS, AND IN THE PROCESS, DEVELOP THEIR OWN LEADERSHIP SKILLS. PHOTO CREDIT: ACADIA UNIVERSITY COMMUNICATIONS

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PROFILE

THE ACADIA-UNIVERSITY EXPERIENCE INTEGRATES AN ENRICHED INTELLECTUAL AND SOCIAL LEARNING ENVIRONMENT FOR STUDENTS PHOTO CREDIT: ACADIA UNIVERSITY COMMUNICATIONS

raised our consciousness about the need to address anti-racism, Acadia’s President, Dr. Peter Ricketts, established an Anti-Racism Task Force in the fall of 2020,” says Murray. Acadia has also announced this year the Edwin Borden Awards––named in honour of Edwin Borden, an Acadia alumnus who was one of the first Black individuals in Canada to be granted both a Bachelor and Master degree. The award will recognize community engagement and leadership among Black Acadia students. “Enhanced access to academic diversity, paired with relationship-rich, inperson student experiences, provides our students with an extraordinary experience while also helping them stand out to future employers,” says Murray. Housing four major faculties for Arts, Pure and Applied Sciences, Professional Studies, and Theology, Acadia offers more than 200-degree combinations at the undergraduate and graduate levels. Some of the university’s most popular majors are biology, marketing, English, psychology, environmental studies and kinesiology.

Enhanced access to academic diversity, paired with relationshiprich, in-person student experiences, provides our students with an extraordinary experience while also helping them stand out to future employers.” — Ian Murray, Executive Director, Office of the President, Acadia University

“At the core of our inter-institutional 30

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collaboration is a shared commitment to an extraordinary undergraduate education,” says Murray. “It helps in building capacity and providing our students with increased access to diverse courses and programs, mentors and research supervisors, and the expertise of exceptional faculty across the four universities.” Among some of the interesting and unique courses available at the university are Food As A Social Issue; Cryptography; Politics Of Water; The Arctic Environment; DNA Barcoding: Ecology & Evolution; and Indigenous Law/Government In Canada, all of which make Acadia unique in its offering. By choosing Acadia, students have opportunities to work closely with professors, volunteer in the community, study abroad, enjoy co-op placements, and be engaged in real-world research. “The pandemic experience has made us all realize how important human interaction and engagement are in our lives,” says Murray. “And when students are choosing a university experience that integrates an enriched intellectual and social learning environment, they can make no better choice than Acadia.”■


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PROFILE

CNIB’s Bold Dream, Bright Future

Connecting, reducing barriers and supporting youth

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ormed by a group of volunteers in 1918, the Canadian National Institute for the Blind (CNIB) was established to accommodate a large influx of people who lost their sight in World War I and the Halifax Explosion. Celebrating 100 years in 2018, CNIB strives to change what it is to be blind. By offering a wide range of innovative programming for the visually impaired, CNIB connects people with life-changing technology, reduces the incidence of depression and isolation associated with sight loss, and prepares children and youth who are blind for life after high school. “Our work continues to be powered by a network of volunteers, plus donors and partners from coast to coast,” says Shelley Adams, Community Engagement Manager at CNIB NS. “And

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By Mina Atia

WORKSHOPS AND ONE-TO-ONE COACHING SESSIONS HELP INDIVIDUALS WITH SIGHT LOSS ACQUIRE TOOLS AND SKILLS TO QUALIFY FOR EMPLOYMENT.

our passionate, committed and tireless advocacy efforts seek to bring about change so Canadians with sight loss can participate fully as equal citizens.” “We deliver innovative programs to empower people impacted by blindness, to live their dreams, and powerful advocacy to tear down barriers to inclusion.” In its Bold Dreams, Bright Futures strategic plan, CNIB identifies three fundraising objectives. The first objective is to boost participation in the world of work. The team sets up workshops and one-to-one coaching sessions to help individuals with sight loss acquire tools and skills to qualify for employment. Relevant to finding and maintaining meaningful employment, some of the supports offered include

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self-advocacy and disclosure, body language, and job searching using screen readers. “Our self-advocacy workshops help Nova Scotians with sight loss learn necessary techniques, empowering them to become effective advocates for change in their lives and the lives of those around them,” says Adams. Designed to help prepare students with sight loss, the Life After High School program prepares them to successfully transition from high school to postsecondary education or employment. Participating students living in residence partake in campus and community activities such as tours/class observation, budgeting, meal planning, career exploration and learning about available resources.


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CNIB’s second objective is to unleash the power of technology with lifechanging programs that connect people of all ages with cutting-edge equipment and software. The programs utilize smartphones with built-in accessibility features and apps that read print, describe objects and help people safely navigate their communities. “Many of our in-person programs were confined to our larger centres, like Halifax and Sydney, and now that everything is virtual, we can have an impact on people living in more rural communities,” says Adams. “Many of our clients are seniors and may not have access to technology, however, through Zoom we are able to call them and connect them to programs.” These technology-enhanced programs are improving the lives of the community with sight loss, especially during the pandemic. COVID-19 has certainly amplified the impact of these programs through CNIB’s increased digital adoption over the past year.

connect with each other, but most of our programs throughout Canada are offered nationally,” says Adams. “So people from all over the country can connect with each other.”

Many of our clients are seniors and may not have access to technology, however, through Zoom we are able to call them and connect them to programs.”

— Shelley Adams, Community Engagement Manager, CNIB NS

“This has led to our clients saying they feel less isolated during this isolating time, and many friendships have formed.” The third and last objective is to drive achievement and equality. CNIB’s Vision Mate Program, for example, matches individuals without sight with specially trained sighted volunteers. They offer assistance with a variety of activities like reading the mail and shopping as well as enjoying every day social activities. “Our programs provide an opportunity for individuals with sight loss to connect with others who have similar interests,” says Adams. “From walking, knitting and book clubs to virtual trivia, yoga, gardening, music and cooking.” “Although we are looking forward to things getting back to normal and for

“Now not only can our N.S. clients

CNIB’S VISION MATE PROGRAM MATCHES INDIVIDUALS WITHOUT SIGHT WITH SPECIALLY TRAINED SIGHTED VOLUNTEERS, OFFERING ASSISTANCE WITH A VARIETY OF EVERY DAY ACTIVITIES.

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PROFILE

our clients to be able to gather in person again, many of our virtual programs are here to stay,” says Adams. “The value of people being able to participate in programs no matter where they live in the country is invaluable.” Another CNIB program supporting the third objective is Summer Adventure Camp. The five-day camp is filled with exciting activities for eight to 18 yearolds with sight loss––such as mini-golf, games and accessible sports (like goal ball), science experiments, pony rides, crafts, hiking, scavenger hunts, field trips, museum visits, exploring new technology, learning first aid, cooking and boat rides. “It’s a camp where kids can just be kids while developing life skills and making new friends,” says Adams.

adventurous individuals who help boost the fundraising goal will earn a spot to rappel 13 stories down the Westin Nova Scotian in downtown Halifax on Oct.1 and 2, 2021.

CNIB is an organization that values respect for diversity, for language, for each other and for all people with sight loss.”

— Shelley Adams, Community Engagement Manager, CNIB NS

Adding more fun to the excitement, CNIB is hosting a fundraiser called Over the Edge to support their drive in changing what it is to be blind. The first 100

“CNIB is an organization that values respect for diversity, for language, for each other and for all people with sight loss,” says Adams. “It is committed to conducting all its affairs with equality and fostering a unique and inclusive culture by providing an accessible and respectful work environment that is free from discrimination, ableism and cultural barriers.” Guaranteed to keep participants entertained and engaged, CNIB’s virtual programs are free and accessible to Canadians with full or partial sight loss as well as their families, friends and caregivers. ■

BOAT RIDES ARE ONE OF A MULTITUDE OF ACTIVITIES PART OF THE FIVE-DAY SUMMER ADVENTURE CAMP OFFERED BY CNIB.

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BUSINESS VOICE


TRENDS

Put employees first

Maintaining a culture of caring on both sides of the screen provide relevant support, without forgoing the strong workplace culture we have all worked hard to create and maintain.

GREG BAMBURY CHIEF HUMAN RESOURCES OFFICER, MEDAVIE There is no playbook. When the COVID19 pandemic hit, organizations quickly adapted to transition employees to a working from home model, while maintaining culture and ensuring business objectives were met. Looking beyond the pandemic, employers have choices to make in considering their future workplaces – with an aim to maximize the benefits of employees working remotely, on location or both. For some, remote work has ample benefits and cost savings. For others, it has its drawbacks and can leave people feeling isolated or alone. Some employees will tell you, a day in the office was a social experience where friendships were forged, connections were made and work families grew. The workplace of the future requires innovation, collaboration and a concerted effort to build and maintain strong connections among colleagues. Most importantly, the future does not look the same for everyone. At Medavie we are committed to fostering a culture of engagement, regularly consulting with our team, across markets, is our top priority. We’ve been issuing a series of confidential surveys to our team members to better understand how we can continue to

Employers across the country are taking a hard look at their operating models and exploring new ways to keep employees engaged and supported in this evershifting landscape. We share the same goal of making a meaningful impact in the lives of our colleagues. We aim to continuously and intentionally improve on our desired culture. We believe in actively and authentically promoting the physical, mental, emotional and financial wellbeing of our team members, and subsequently, our clients, partners, plan members and communities. At Medavie we emphasize that living our values and delivering results fuels our mission of improving the wellbeing of Canadians. We know people are looking to work for organizations that support balancing career and personal lives; that encourage work-life balance – even when kitchen tables have become office desks. For us, we want our colleagues to see we care about their health and wellbeing, as equally as enabling them to successfully contribute to the results of their business. We aspire to have our team members look into the mirrors of both their professional and personal lives and be confident in both aspects of their reflection. We understand why we work at Medavie; we see the purpose in what we do and want to contribute toward a healthier Canada. Values are inherent to culture and need to resonate in key processes such as talent development, performance management, recognition, leadership development and onboarding. A valuesbased culture is the essential ingredient of a healthy workplace. Our mission is more than a poster on a wall – it is our purpose. It’s also about taking the time to listen and learn; implementing feedback channels where individuals feel comfortable expressing an idea or opinion and knowing that their voices are being heard – especially through these challenging times. As well, equipping JUNE 2021

frontline managers with practical tools and techniques to respond to their team’s needs through these challenging times, while empowering them in a remote and hybrid environment. Ensuring organizational resilience means sourcing, hiring, promoting and supporting people who are curious and committed to creating positive change. Employers should be focused on a growth mindset culture, where people are encouraged to try new approaches and learn from them. Building on ongoing progress by communicating with employees goes a long way to retaining and attracting the right people for your organization, or to put it more accurately, the right brand ambassadors for your business. Our guiding principles have helped us to this stage – consulting, communicating, supporting and executing – and we will continue to lean on these guideposts to create an environment that allows everyone to do their best work. We have a duty to ensure our workplace culture thrives while operating virtually, ensuring regular outreach and check-ins, and presenting opportunities that respect individual differences – home lives, productivity levels, preferences and other factors. Working remotely cannot dilute culture. Employers can maintain rapport and trust through compassion, regular engagement, two-way feedback channels and by making time for personal connections. The pandemic has given us a tremendous opportunity to challenge our paradigms and reimagine our workplace so that it thrives. The accelerated adoption of digital tools, flexible management and strong organizational structures has expedited our progression towards the future of how we conduct business. We can enable our colleagues to feel successful personally and professionally, at home or in the office and as those solitudes continue to merge the most human elements of purpose, community and caring are at the heart of wellbeing for all Canadians. 35


National Indigenous History Month Learning from an Indigenous lens

SHANNON MONK FOUNDER, SAKATAY GLOBAL, CREATOR OF THE INDIGENOUS CIRCLE APPROACH TO CULTURAL CONFIDENCE™

SAKATAY-GLOBAL.TEACHABLE.COM

It’s June! This means it’s National Indigenous History Month –– a time to recognize and celebrate the cultures and contributions of First Nations, Inuit and Métis peoples in Canada. It’s a time to learn and reflect, to connect and build relationships. Do you know how it all came to be? In 1996, Canada designated June 21 as National Aboriginal Day to recognize and honour the history, heritage and diversity of Indigenous peoples in Canada, in follow up to recommendations from RCAP, the Royal Commission on Aboriginal Peoples. In 2009, the House of Commons unanimously passed a motion to designate June as National Indigenous History Month, then in 2017, National Aboriginal Day was changed to National Indigenous Peoples Day. These events happened because of ongoing pressure and advocacy from our Indigenous leaders and communities. The history Aboriginal? Indigenous? Why the name changes? Aboriginal is a legal term imbedded in the Constitution Act of 1982. In 2007, the United Nations General Assembly adopted the United Nations Declaration on the Rights of Indigenous People (UNDRIP). This international human rights instrument affirms the rights of Indigenous Peoples to selfdetermination over their cultures, languages, governance systems and traditional lands and resources. This began an international shift worldwide as countries began to explore their roles in colonization. In 2008, Canada made an apology to the survivors of Indian Residential Schools and in 2009 provided a mandate for the Truth and Reconciliation Commission to learn about the 36

impacts of these schools on survivors and their families. The truth telling and reconciliation process was a part of an overall holistic and comprehensive response to acknowledge the injustices and harms experienced by Indigenous people and the need for continued healing and establishing new relationships. When the TRC Calls to Action came out in 2015, it laid out a framework for reconciliation and signaled a commitment towards addressing historic injustices and creating equity for Indigenous people in Canada. The Indigenous lens One of the critical components of reconciliation is to learn about Canada from an Indigenous lens. It means being brave and being willing to understand a different narrative from what we were all taught in school. It’s important to note that First Nations, Inuit and Métis peoples all have their own unique histories, language and culture; within those groups, there are distinct and different nations, communities and traditions. There are national, regional and local nations, political entities, organizations and associations that can all help to tell our stories. This year, as we cope with the COVID-19 pandemic, consider looking for ways to celebrate National Indigenous History Month by attending a virtual event or taking a virtual museum tour, listening to a podcast featuring Indigenous history, humour, or music makers, watching Indigenous films or TV programs, reading books by Indigenous authors, or taking an online course to learn more. The Indigenous Circle Approach to Cultural Confidence™ is wonderful “how-to” guide for reconciliation.

BUSINESS VOICE


TRENDS

PHOTOS COURTESY OF MEMBERTOU

The Mi’kmaq people Nova Scotia is within Mi’kma’ki, the territory of the vibrant and beautiful Mi’kmaq people. The Mi’kmaq signed Peace and Friendship Treaties with newcomers to Canada beginning in 1752 and have long been known for being friendly and welcoming. In Nova Scotia, October 1st is Treaty Day, and October is Mi’kmaq History Month, mandated to help Nova Scotians build awareness of Mi’kmaq history and heritage. There are 13 Mi’kmaw communities: five in Cape Breton and eight on the mainland. In addition, there is a large population of Indigenous people living in Halifax and in rural areas throughout Nova Scotia. Mi’kmaw people in Nova Scotia provide an untapped market for Halifax Chamber of Commerce members as customers and as business partners. It’s time to work together to build a province that reflects the diversity of its people and ensures that all benefit from a quality standard of living. It is critical that Nova Scotians learn about and from their Mi’kmaw neighbours. It is critical that visitors to Nova Scotia know that Mi’kmaq are the original stewards and caretakers of this land. It is critical that Mi’kmaq are visible throughout Nova Scotia and seen in ways that are positive and reflective of the beauty of the land, the people and the culture. There are many ways to connect, to learn, and to build relationships and partnerships. Here are some suggestions of websites you can check out to start building your cultural confidence. Business entities: • Ulnooweg • Nova Scotia Indigenous Tourism Association • Canadian Council for Aboriginal Business • Mi’kmaq Maliseet Nation News Political entities: • Assembly of Nova Scotia Mi’kmaq Chiefs • Native Women’s Association of Nova Scotia

• Kwilmu’kw Maw-klusuaqn Negotiation Office - Mi’maq Rights Initiative • Confederacy of Mainland Mi’kmaq • Union of Nova Scotia Mi’kmaq • Atlantic Policy Congress • Assembly of First Nations for Nova Scotia and Newfoundland Regional Office • Native Council of Nova Scotia Educational entities: • Mi’kmaw Native Friendship Centre • Mi’kmaw Kina’matnewey • Nova Scotia Treaty Education Cultural entities: • Mi'kmaq Grand Council • Glooscap Heritage Centre • Membertou Heritage Park • Eskasoni Cultural Journeys • Wagmatcook Culture and Heritage Centre • Mi’kmawey Debert Cultural Centre and Interpretive Trail • We’koqma’q Skye River Trail • Bear River Heritage and Cultural Centre In this era of reconciliation, it is important to realize the importance of engaging with the First Peoples of this land in a way that is authentic and meaningful. There are many Mi’kmaw resources and partnership opportunities. Friends United is an example of an entity that works with Mi’kmaw artists as an ally and a supporter. Don’t be afraid. Start reaching out. Recognize building trust takes time. Be patient. Come from a place of service to community. Whatever your interest or area of focus, there is a Mi’kmaw organization that can help build capacity and support the recruitment and retention of Indigenous customers and partners––creating more economic and social opportunities for all. And at the end of the day, what do we want? A better world for our children, all of our children. We do this by working together.

JUNE 2021

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2022

NOMINATIONS ARE

now open!

FIND OUT MORE & NOMINATE HERE: HALIFAXCHAMBER.COM/AWARDS

BUSINESS VOICE


WORKING FOR YOU

Meet the Halifax Chamber's 2021-2022 Board of Directors OFFICERS:

MARK SIDEBOTTOM Chair of the Board Nova Scotia Power

KARIM GEORGE Membership Committee Chair InTouch Communications

FATEN ALSHAZLY Vice Chair of the Board WeUsThem

GAVIN MACDONALD Past Chair of the Board Cox & Palmer

ROGER BOUTILIER Audit & Risk Chair NSAR

ANN DIVINE HR & Governance Chair Ashanti Leadership

DIRECTORS:

BRAD PROCTOR McInnes Cooper

ANDREW DE FREITAS CN Railway

RICHARD BUTTS Consultant

DENISE ALLEN Food Processors of Canada

DAVID RIDEOUT MetroWorks

DONNA HARDING Engel & Völkers

CHRIS COWPER-SMITH Spring Loaded Technology

KIMBERLY STEPHENS Appili Therapeutics

PAUL WAY TD Private Wealth

MARTHA CASEY Volta

MICHELE PEVERIL Halifax Port Authority

JOANNE BERNARD Easter Seals Nova Scotia

CAPTAIN (N) A.S. WILLIAMS, CD CAROLINE WOLFE STEWART CHRISTOPHER GOOGOO Maritime Forces Atlantic Nova Scotia College of Nursing Ulnooweg

JUNE 2021

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WORKING FOR YOU

An action plan for change Diversity, Equity, Accessibility, and Inclusion in the business community

Our community spoke up, and we listened. This involved challenging conversations, and we had to rethink our assumptions on how we engage and encourage underrepresented and underserved business owners.

BECKY DAVIDSON VICE PRESIDENT, MARKETING HALIFAX CHAMBER OF COMMERCE I’m excited to share with Chamber Members the work our team has been doing around diversity, equity, accessibility, and inclusion (DEA&I), including finalizing our internal policy and building a comprehensive action plan. This plan was presented to our Board of Directors earlier this year for feedback, which we have collected and incorporated into our goals. When working in a small NFP organization like the Chamber, we often move quickly to keep all our projects and events moving forward. And sometimes that need to act quickly can cause us to stumble. This past January we did just that and were rightly called out by the public for not having any Black representation in our 2021 Halifax Business Awards finalists. Our community spoke up, and we listened. This involved challenging conversations, and we had to rethink our assumptions on how we engage and encourage underrepresented and underserved business owners––to be part of this annual celebration and be part of the Chamber community. We recognize that to be a truly representative Chamber, we needed 40

to work harder to increase our inclusiveness. Our action plan will be the ground work to get us there.

1- Ensuring our communication content is reflective of our entire community

What does diversity mean to us?

We will increase our line-up of stories that share both the celebrations and challenges faced by underrepresented groups. Our content will be shared through our 30,000 readers of Business Voice, our 14,000+ followers on Twitter, and other communication channels.

We believe when all members of our diverse community work together, we make Halifax a better place to do business. Diversity is a broad reaching statement that covers race, ethnicity, gender, sexual orientation, socioeconomic status, age, physical ability, religious beliefs, political beliefs and so much more. Equity is making sure everyone has the same opportunities because we all didn't start from the same place. Accessibility means supporting and empowering people with disabilities. When people with disabilities can participate in all aspects of society, including accessing employment, it makes Halifax a stronger city. It refers to designing products, devices, services and/or environments which create communities and enable persons with disabilities to participate fully in society without barriers. Inclusion is ensuring that all people are being valued, leveraged for their talents and welcomed! The Halifax Chamber positions itself as an extension of your small business, and this means providing leadership in the DEA&I space. I'm excited to share with you five goals we have identified to support our business community.

Our content calendar has captured some of the highlighted events to celebrate throughout the year and will help guide our content––including African Heritage Month, Asian Month, Indigenous Peoples Day, Pride, Accessibility Week, Small Business Week and many more. 2- Committed to having a diverse representation on our board of directors. In 2020, the federal government launched its 50/30 challenge to encourage boards to have at least 50 per cent female representation and 30 per cent racialized people, people with disabilities, Indigenous people,and LGBTQ2S+ groups to be included. The Chamber accepted the challenge and signed on as early adopters of the 50/30 pledge and currently has 43 per cent female and 29 per cent makeup of underrepresented groups today. 3- Delivering educational content The Halifax Chamber prides itself in providing the highest quality event and professional development opportunities, offering over 100 events and sessions annually to over 1,750 members.


WORKING FOR YOU

Part of this education will be hosting a minimum of four annual events and training sessions focused on DEA&I. 4- Membership growth for all businesses We know that we can't do this alone. We have committed to hiring a new two-year position. A Community Engagement Specialist will be working with our membership team in helping to identify businesses with underrepresented business owners/staff. We anticipate having open and honest discussions to fully understand why these business owners historically haven't considered themselves part of the Chamber. Our goal is to invite 100 new businesses to join our membership. Part of our

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onboarding is immediately working to engage and include business owners and their teams to take part in our events, submit content to Business Voice and social media, and take advantage of our money-saving benefits. We will also be encouraging these members to take part in the nomination process for our annual Halifax Business Awards. 5- Diversity in everything This goes beyond the speakers we host on stage at events––this includes suppliers, partners and attendees –– because we learn more by having different perspectives that come from diverse backgrounds. New stories need to be told and, if we're doing it right, these events will foster tough but open and much-needed conversations to bring more equity and

JUNE 2021

understanding to our community. We have created an internal task force, which has created these goals, and an action plan to turn our goals into reality. We have developed a framework to track our efforts via the scorecard below and will be reporting quarterly to our Board of Directors, Members and the business community. With over 1,750 members representing 65,000 employees in Halifax, the Chamber strives to represent our entire community and will take the lead in this work. And we have the community and audience needed to make real and lasting change. Reach out to me if you see other areas of opportunity and growth, as we continue to strive in making real inclusive changes with your help.

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THANK YOU

Our members continue to lead the way. They share insights, knowledge and expertise to support businesses. We continue hosting webinars with field experts to keep you informed and provide an outlet where your questions could be answered. Thank you to the following orgnizations for actively participating and reaching out to keep the business community up to date and prepared.

HALIFAXCHAMBER.COM/EVENTS

FOR MORE INFO


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