Busola Adeniji, Director of Finance and Administration
Emma Menchefski, Communications Manager
Emily Bednarz, Communications Specialist
Volume 34 • Issue 4
Business Voice is published 8 times a year for members of the Halifax Chamber of Commerce and Metro Halifax’s business community. Views expressed in Business Voice are those of the contributors and individual members, and are not necessarily endorsed by, or are a policy of, the Halifax Chamber of Commerce.
No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur. All images are contributed unless otherwise stated.
Please address editorial enquiries and changes to information to:
Halifax Chamber of Commerce
100-32 Akerley Boulevard
Dartmouth, Nova Scotia B3B 1N1
Tel: 902-468-7111
Fax: 902-468-7333
info@halifaxchamber.com www.halifaxchamber.com
Cover Image Credit: Basha Koncepts Media
Welcoming a new chapter of leadership
Introducing the 2025-2026 Halifax Chamber of Commerce Board of Directors
PATRICK SULLIVAN PRESIDENT & CEO HALIFAX CHAMBER
As we step into spring, I’m happy to welcome the 2025–2026 Halifax Chamber of Commerce Board of Directors—a dynamic, skilled, and committed group of professionals ready to shape the future of business in our region.
With 24 members including me, this is the largest Board of Directors we have had in recent years. We are grateful to have so many leaders ready to offer their fresh perspectives and diverse expertise. This board is well-positioned to continue our mission of building a vibrant, thriving business community in Halifax.
This year also marks a historic milestone for our Chamber. For the first time in our organization’s history, the top
three leadership roles on the board are held by women. Joanne Bernard assumes the role of Chair, following Ann Divine as Past Chair, and Donna Harding steps in as Vice Chair. This is a proud and powerful moment for the Chamber—a reflection of the progress we’ve made and the values we hold.
Joanne brings a wealth of experience, vision, and community insight to her role as Chair. As the President and CEO of Easter Seals Nova Scotia and a former provincial cabinet minister, Joanne has consistently demonstrated a deep commitment to inclusion and public service. Her leadership is bold, values-driven, and rooted in an unwavering belief in the potential of our region.
Joanne is no stranger to collaboration or to tackling complex challenges— qualities that are essential as we support local businesses in navigating shifting economic landscapes. Her knowledge and experience in the nonprofit sector
will be invaluable as we focus on accessibility and building bridges between business, government, and communities in the year ahead.
I also want to extend sincere thanks to outgoing Chair Ann Divine. Ann has been an inclusive and visionary leader, and we are grateful for her mentorship, guidance, and continued presence on the Board. With Donna Harding now stepping into the Vice Chair role, we are incredibly fortunate to have such a strong leadership team in place.
To our members, thank you for your continued support and engagement. We are your Chamber, and we are here to serve you. With this new Board, we’re excited to explore bold ideas and build a business environment that is inclusive and future-focused.
Here’s to a strong and prosperous year ahead! ■
president@halifaxchamber.com
CHAMBER EVENTS
Thursday, May 8
NETWORKING
Walk & Talk with the Halifax Chamber
12:00 PM - 1:30 PM Point Pleasant Park
Thursday, May 15
BUSINESS AFTER HOURS DASC 4:30PM – 6:30PM
59 Dorey Avenue, Dartmouth
Friday, May 16
LUNCHEON
Redefining Regional Air Travel: The Bermuda Way 11:30AM – 1:30PM The Lord Nelson Hotel
Wednesday, May 21
POWER LUNCH
SeaChange Collab
12:00PM – 1:00PM Halifax Chamber Boardroom
Thursday, July 10
BUSINESS AFTER HOURS
The Decks – Grafton Connor
4:30PM – 6:30PM 1732 Argyle Street, Halifax
Friday, June 6
LUNCHEON Healthcare Innovations
With Karen Oldfield and Minister Thompson 11:30AM – 1:30PM
Halifax Convention Centre Ballroom
Friday, June 13
SIGNATURE EVENT Wonder Women Conference 8:30AM – 4:00PM Halifax Convention Centre
THANK YOU TO OUR APRIL EVENT SPONSORS:
For a full list of Chamber events, visit: halifaxchamber.com/events
Wednesday, May 21
BREAKFAST
Making Halifax a Premiere Events Destination
8:30AM – 10:30AM Halifax Convention Centre
Coming Soon!
SIGNATURE EVENT Annual Chamber Golf Challenge Granite Springs Golf Club
EXPORT BUSINESS OF THE YEAR SOLID STATE PHARMA
NOT-FOR-PROFIT BUSINESS OF THE YEAR THE NORTH GROVE
CATEGORY SPONSOR:
CATEGORY SPONSOR:
INNOVATIVE BUSINESS OF THE YEAR NOVARESP TECHNOLOGIES
Atmosphere has always been a proudly family-owned company, founded on the belief that customer service should be done the right way with care, integrity, and a personal touch. We saw a need for traditional, customer-focused service and built our company to fill that gap. Our mission has always been simple: quality over quantity.
For more than 30 years, Avondale Construction has been firmly established as one of the most reputable and reliable general contractors in Atlantic Canada. With offices in Halifax, Moncton, and Saint John, and over 100 construction professionals on our team, we bring our clients’ unique visions to life.
Patrick Stiles
Halifax, NS (902) 876-1818
avondaleconstruction.com
REAL ESTATE/CONSTRUCTIONContractor/Construction
BATTLE BUDDY LANDSCAPE
Brandon Daniel (902) 471-4234
Contact@battlebuddylandscape.com
HOME & GARDEN - Landscaping/ Lawn Care
BD CANADA
Julie Bayley
Mississauga, ON (514) 754-2046
julie.bayley@hotmail.com bd.com/en-ca
HEALTH CARE - Medical Technologies
BXH AUTO LIMITED
Junzhong Yang (902) 316-0083
9988rich@gmail.com
TRANSPORTATION - Automotive Repair/Parts
CANADIAN ASSOCIATION OF PETROLEUM PRODUCERS
Jennifer Matthews Halifax, NS (902) 240-7946
jennifer.matthews@capp.ca capp.ca
ENERGY & ENVIRONMENT - Oil & Gas
CHERIE
DUFOUR
SOOLEYREALTOR
Cherie is an experienced real estate professional known for building lasting client relationships through trust, transparency, and expert guidance. With clear communication and an approach that puts clients first, she guides her clients through every step with care and expertise. Committed to making the process stress-free, Cherie strives to be a dependable and supportive partner in every transaction.
Cherie Dufour-Sooley
Bedford, NS (902) 430-6137
cherie@CDSrealestate.ca CDSrealestate.ca
REAL ESTATE/CONSTRUCTIONReal Estate Residential
CHRISTINA HENNEBERRY INC.
Christina Henneberry is Nova Scotia’s trusted 5-star realtor, serving Dartmouth, Halifax, and surrounding areas. She is committed to helping home buyers and sellers navigate the market with confidence, expert guidance, and results-driven service. Whether you’re buying or selling, trust Christina to get the best results—your real estate goals are her mission!
Christina Henneberry (902) 440-2208
Cmhenneberry@gmail.com halifaxrealtorchristina.ca
REAL ESTATE/CONSTRUCTIONReal Estate Residential
CORKUM ACCOUNTING
Corkum Accounting is a locally owned accounting firm located in Hammonds Plains, Nova Scotia. We have over 35 years of experience in accounting, tax, and financial consulting services, focusing on owner-managed businesses, personal income tax, and not-for-profit organizations.
Andrew Corkum (902) 430-8673
andrew@corkumaccounting.ca
FINANCE & INSURANCEAccounting
DALHOUSIE ARTS CENTRE
Kevin Tanner Halifax, NS (902) 494-2641
kevin.tanner@dal.ca
dal.ca/artscentre
ARTS, CULTURE & ENTERTAINMENT - Theatre
NEWSMAKERS
FORA ADVISORS INC
Rhonda Matthews (902) 830-6918
Rhonda@Fora-Advisors.com Fora-Advisors.com
BUSINESS & PROF. SERVICESConsulting (General)
HALIFAX DANCE ASSOCIATION
Halifax Dance, a registered charity, is a leader in arts and movement education in the Maritimes. With a commitment to the development of dance for all ages and abilities, and dedication to inclusivity and accessibility, Halifax Dance nurtures talent and passion in a supportive environment.
We collaborate with organizations to identify opportunities and implement sustainable improvements to business processes and management systems. Building on existing resources and capabilities, we produce practical and tailored solutions to address growth, innovation, and performance. We might be small, but we think big – working across organizations to develop cohesive and scalable improvements that deliver lasting value.
The NSBA is eastern Canada’s only industry association for boatbuilders, those who repair and service boats, and related suppliers. We are a not-for-profit organization that both represents and supports our members. We help connect employers with jobseekers, manufacturers with markets, learners with training opportunities, companies with technical advice, and more.
Jan Fullerton (902) 423-2378
info@nsboats.com nsboats.com
NOT-FOR-PROFIT GROUPSAssociations/Agencies
NOVA SCOTIA MOBILE FOOD MARKET
Mandy Chapman Dartmouth, NS 1-888-407-8535
Director@mobilefoodmarket.ca mobilefoodmarket.ca
NOT-FOR-PROFIT GROUPS - Social Enterprise
NOVA
SCOTIA
PROSPECTORS ASSOCIATION
The Nova Scotia Prospectors Association (NSPA) is dedicated to promoting, educating, and representing the interests of Nova Scotia prospectors. Join NSPA for many benefits including industry networking, learning, and prospector field trips.
Omnia Adjusters Cooperative is a leading Canadian Insurance Adjusting Company with 123 offices nationwide. Owned and operated by its members, Omnia serves all Canadian P & C insurers as well as provincial governments. We offer specialized expertise, centralized claims service and adjusters with experience exceeding 20 years.
We are a professional locksmith service based in Halifax that provides reliable and efficient solutions for residential and commercial clients. Whether you’re locked out, need a lock change, or require a re-key, we offer prompt and expert service at competitive rates. Our mobile locksmith service ensures that we come to you equipped with the latest tools to handle any lock-related issue efficiently. (782) 882-8026
seslocksmith@gmail.com seslocksmith.ca
SAFETY & SECURITY - Security Systems/Locksmiths
SOUTH PARK HOLDINGS LIMITED
Don Mills
Halifax, NS
dmillshfx@gmail.com
OTHER - Holding Company
ARE YOU A NEW CHAMBER MEMBER?
THE FINE TUNERS EVENT ENTERTAINMENT
Make your wedding or corporate event in Halifax truly unforgettable with The Fine Tuners. Our violin duo and professional DJ services bring the perfect blend of tradition, elegance, and high-energy entertainment. For couples and event planners who want a seamless transition from live music to a full dance party.
Stephen MacNeil
Halifax, NS (902) 240-3397
finetunershalifax@gmail.com thefinetuners.ca EVENTS - DJ Services
TUTOR DOCTOR
Tutor Doctor provides personalized, one-on-one tutoring for students of all ages in math, science, English, French, and more. Our expert tutors customize lessons to fit each learner’s needs, boosting confidence and academic success. We offer in-home and online sessions for flexible, effective learning.
Zahra Absalar (902) 224-0008
zabsalar@tutordoctor.org tutordoctor.com/bedford-sackville EDUCATION & PROF. DEVELOPMENT - Education/Schools
VISUAL WEB SOLUTIONS
Visual Web Solutions helps local businesses stand out with tailored web design, professional photography, and strategic social media management. We create engaging digital experiences that enhance brand identity and drive growth. From stunning websites to compelling visuals, we bring your vision to life. Let’s build your online presence together!
Get listed in New & Noted! Contact Mandi Bowser at mandi@halifaxchamber.com or call (902) 468-7111 to submit.
MEMBERS IN THE NEWS
How our members are growing Halifax
THE ORANGE HAS LANDED
The Halifax Chamber of Commerce recently hosted a Ribbon Cutting ceremony for The Orange Store to help celebrate their new location on Kearney Lake Road in Halifax. Congratulations to The Orange Store on the opening of their seven stores at various Petro Canada locations across HRM!
MEDAVIE NAMED ONE OF ATLANTIC CANADAS TOP EMPLOYERS
For the fourth consecutive year, Medavie has been named one of Canada’s Top 100 Employers, a national, meritbased competition to determine which employers lead their industries in offering exceptional workplaces for their employees. As “one of the nation’s best places to work,” Medavie’s unique story was showcased in a special feature distributed in The Globe and Mail. Visit medavie.ca/en/news to read the full story!
CHAMBER MEMBERS AMONG ATLANTIC CANADA’S TOP EMPLOYERS
Congratulations to the Halifax Chamber members who were named among Atlantic Canada’s Top Employers in 2025, including the Bank of Canada, BDO Canada, Business Development Bank of Canada, CIBC, Dash Social, Emera Inc., Innovation, Science and Economic Development Canada, Medavie Inc., Labatt Breweries of Canada, Royal Bank of Canada, and TD Bank Group Learn about the awards at canadastop100.com.
NAVDEEP PARMANAND AWARDED
At Celebrate Your Curves, we are proud to announce that our founder, Navdeep Parmanand, has received the Most Inspiring Immigrant Award of the Year 2025, highlighting her unwavering commitment to promoting inclusive fashion and empowering individuals of all shapes, sizes, and backgrounds. As an immigrant from India, Navdeep’s journey to Canada has been one of resilience and vision—dedicated to challenging traditional beauty standards and providing clothing that celebrates every body. This award further solidifies our commitment to adaptive fashion, and Navdeep is excited to continue paving the way for a more inclusive future in the fashion industry.
MARITIME PAPER INVESTS $18.8M IN ADVANCED PRINTING TECHNOLOGY
Maritime Paper proudly announces the successful installation of its Mitsubishi EVOL 4-color Flexo Folder Gluer at the Dartmouth facility—the largest capital investment in company history. This $18.8 million project enhances printing and converting capabilities, resulting in a 33% increase in production. Supported by Invest Nova Scotia and ACOA, the initiative reflects a shared commitment to innovation. President and CEO Sheldon Gouthro emphasized its role in meeting growing demand for sustainable packaging. With cutting-edge automation, Maritime Paper is poised for continued growth, delivering high-quality solutions to local and international customers.
CANADIAN CHOICE AWARD
We are thrilled to announce that Hausgaard Bookkeeping & Tax Services Inc. has been recognized with a prestigious Canadian Choice Award. This achievement highlights our commitment to excellence and innovation in Bookkeeping and Accounting. We are grateful to our clients and dedicated team to make this possible. Winning this award is a testament to our passion for delivering top-quality services and our continuous efforts to exceed expectations. We look forward to building on this success and continuing to serve our community with the same level of dedication and excellence.
NSAR ANNOUNCES NEW PRESIDENT
The Nova Scotia Association of REALTORS® (NSAR) has a new President. On March 26 at their Annual General Meeting in Dartmouth, NSAR welcomed new President Suzanne Gravel, Broker at CENTURY 21 Trident Realty Ltd. in Dartmouth. NSAR is the voice of real estate in Nova Scotia and represents over 2100 members across the province.
NSPA AT PROSPECTORS & DEVELOPERS ASSOCIATION OF CANADA (PDAC) CONVENTION
Members from the Nova Scotia Prospectors Association (NSPA) attended PDAC’s Annual Mineral Exploration & Mining Convention from March 2-5 in Toronto with a record breaking 27,353 attendees. NS Department of Natural Resources, Geoscience & Mines Branch’s longstanding assistance to Prospectors was visible. To further attract investment in the province’s mining and exploration industry, Premier Tim Houston demonstrated economic leadership and Prospector support during his speech at the Nova Scotia sponsored breakfast. NSPA Executive Director, John Wightman, presented at PDAC’s Atlantic Edge Conference on Nova Scotia Critical Mineral Deposits including lithium, copper, tin, zinc, and Rare Earth Elements. Learn more at prospectors.ns.ca.
P.E.A.S. TURNS 6
Professional Executive Associates Inc. recently marked its 6th anniversary in March with a brand new website! What began as a one-woman operation has grown into a powerhouse team of professionals and associate partners. Our fractional Chief of Staff services, project and operations management, and sales support have driven success for businesses like yours. Plus, our expert associates bring cutting-edge smart technology solutions. Ready to streamline your operations and elevate your business? Visit yourpeas.com to learn more!
INTRODUCING THE QORAJUS LEADERSHIP LAB
shiftED Academy is thrilled to announce the launch of the Qorajus Leadership Lab, a dynamic professional development space designed for high performers who want to amplify their leadership presence and magnetize opportunities. Rooted in researchbacked strategies, Qorajus provides expert guidance, real-world application, and a supportive community to help professionals confidently step into the spotlight. Whether you’re looking to increase visibility, advance your career, or lead with greater impact, Qorajus offers the tools and support to get you there. Join us and step into your next-level leadership. Learn more at shiftedacademy.ca/qorajus.
EXCITING NEWS FROM THE DUGGAN INTERNATIONAL GROUP
The Duggan International Group is proud to announce they are now a Certified Women’s Business Enterprise by WEConnect International for 2025-2028. This certification recognizes their commitment to diversity and excellence, and they are eager to connect with the global WEConnect community. By leveraging these new partnerships, they aim to expand their impact and provide even greater support to the local business community. Let’s grow and succeed together!
HOSPICE HALIFAX APPOINTS DIRECTOR OF PHILANTHROPY
Hospice Halifax is pleased to announce that Emily Mansour-Hemlow (BFA, MA) has joined our team as Director of Philanthropy. Emily comes to us from VON Nova Scotia, where she has served since 2018, most recently in the role of Senior Manager, Engagement and Philanthropy. Prior to her time with VON, Emily worked with The Humphrey Group in Toronto, Ontario, as a Communications Consultant, where her clients included large organizations such as Scotiabank and Toronto Public Health. Emily has a deep interest in and passion for end-oflife care, and her role will be focused on enhancing philanthropic partnerships to expand and sustain our compassionate impact on patients and families.
BURNING FLAME CANDLE COMPANY NOW AT HALIFAX STANFIELD INTERNATIONAL AIRPORT
Burning Flame Candle Company has officially landed at Halifax Stanfield International Airport! Whether you’re flying out, coming home, or picking up a thoughtful gift, travelers can now shop a selection of locally made, best-selling candles like Someone in Nova Scotia Misses You, Brown Bread and Molasses, Moonmist, Beach Walk, and Canadian Maple Syrup. Each candle is handcrafted in Halifax, NS using the highest quality ingredients. Long-lasting and clean burning, our scents are true from start to finish. Burning Flame is proud to support the local community while offering scent-driven experiences inspired by the Maritimes.
2SLGBTQI+ NEWCOMER ENTREPRENEUR INITIATIVE
The CGLCC Advisor Access program offers structured sessions and personalized one-on-one networking with expert advisors, tailored specifically for newcomer entrepreneurs. Entrepreneur participants will engage in expertfacilitated discussions on common business challenges, specifically addressing the needs of 2SLGBTQI+ newcomer entrepreneurs. Each session will focus on a specific theme, offering tailored insights and actionable strategies. Beyond the sessions, participants will have opportunities to network with other entrepreneurs and integrate into the broader CGLCC ecosystem, fostering lasting connections and building a strong community of support. Learn more at cglcc.ca/ programs/2slgbtqi-newcomers-program.
AGNS SETS A BOLD DIRECTION FOR THE FUTURE
The Art Gallery of Nova Scotia (AGNS) recently launched Framing the Future, a five-year strategic plan that sets a bold and sustainable path forward. Focused on elevating Nova Scotia through the visual arts, strengthening impact, and fostering long-term sustainability, this plan aims to reinforce AGNS’s role as a leader in the arts locally, nationally, and globally. Developed with input from over 60 community groups and partners, Framing the Future will guide AGNS in becoming a more inclusive, sustainable, and ambitious leader in the arts. Learn more at agns.ca/strategic-plan.
HALIFAX PRIDE LAUNCHES LOCAL SUPPORTER PROGRAM
We’re excited to once again welcome small businesses to join our Local Supporter Program! This is an easy and affordable way to support Halifax Pride while connecting with the 2SLGBTQIA+ community. For a $500 contribution (financial, in-kind, or a combination of both), you can help make Halifax Pride possible and join a growing group of local businesses who share a commitment to inclusion and community. This sponsorship tier is available only to local small businesses with two or fewer retail shops, outlets, or franchises in Nova Scotia. Learn more at halifaxpride.com.
A NEW CULINARY PREP TRAINING COURSE
New Leaf Enterprises, Easter Seals Nova Scotia’s social enterprises program that provides life enhancement, job skills and supported employment opportunities for youth and adults with disabilities is excited to introduce our latest program, The Next Phase – Culinary Prep Training Program! This eight-week program is designed to equip individuals living with disabilities with the essential skills to pursue careers in the food industry. Participants get hands-on training in a variety of topics including, but not limited to following recipes, measuring ingredients accurately, knife skills, kitchen and food safety, and baking and food preparation.
WELCOMING LINDSEY ORAM AS DIRECTOR OF RECRUITMENT AT FACET
A seasoned recruitment leader, Lindsey brings expertise in talent acquisition, workforce planning, and executive search. At NSCC, she led executive search and strategic workforce planning, establishing an in-house search function. Her strengths in business process improvement, digital transformation, and inclusive hiring make her an invaluable addition to our team. At Facet, Lindsey will help enhance recruitment operations, ensuring we attract top talent while fostering a culture of collaboration and innovation. Welcome, Lindsey!
KAREN WHITE NAMED ASSOCIATE VP OF UNIVERSITY RELATIONS AT MSVU
A proud MSVU alumna, Karen was previously Senior VP at NATIONAL Public Relations where she provided executive counsel and strategic advice to organizations navigating complex challenges. Prior to that, Karen spent more than a decade in public service, including at Conserve Nova Scotia and the departments of Environment and Energy. As a member of the MSVU executive leadership team, Karen will provide strategic guidance across a diverse portfolio with government relations, change management, and issues management at the fore.
TUTOR DOCTOR HALIFAX EXPANDS PERSONALIZED TUTORING SERVICES
Tutor Doctor Halifax is proud to announce the expansion of its personalized in-home and online tutoring services across HRM. Led by Zahra Absalar, an experienced educator with nearly 20 years of international teaching experience, Tutor Doctor matches students with qualified tutors based on learning style and academic needs. The business is currently welcoming new clients and tutors and remains committed to empowering learners of all ages through customized, one-on-one support. Whether students need help catching up, staying on track, or getting ahead, Tutor Doctor provides flexible and effective tutoring solutions. For more information, visit tutordoctor.com/bedford-sackville.
Your advocate, your voice
By Emily Bednarz
BY BASHA KONCEPTS MEDIA
Joanne Bernard has been blazing trails and building bridges for decades in Nova Scotia. From establishing the Marguerite Centre (the only residential facility for women recovering from addictions in Nova Scotia) to leading in the province’s adoption of the Accessibility Act, Bernard knows how to drive impactful change for Nova Scotians.
It is fitting that Bernard joins the Halifax Chamber of Commerce Board of Directors as Chair for 2025-2026—a meaningful year for the board.
For the first time in the board’s history, three women occupy the top three leadership roles, with Bernard as Chair, Ann Divine as Outgoing Chair, and Donna Harding as Vice Chair. These women represent a diversity of
experience but together exemplify a sense of unity. “When it became clear that she was going to be the Chair, Joanne wanted all three of us to be on the front cover of the magazine,” says Divine. “That’s Joanne. She brings everyone together.”
Bernard is also proud to be making history as the first openly gay Chair of the Halifax Chamber Board of Directors. This year is also significant as Patrick Sullivan, current President and CEO of the Chamber, recently announced that he will be retiring at the end of 2025. “Patrick has been a true champion of the Halifax Chamber and has led the organization to greater effectiveness and financial stability over the past decade,” says Bernard. “His retirement announcement has spurred the opportunity to not only fill Patrick’s
shoes but for someone to bring their own pair and put their leadership mark on the oldest English-speaking Chamber of Commerce in North America.”
It is up to the Board of Directors to manage the recruitment of the Chamber’s next President and CEO. “I know that with Joanne at the helm, the board’s search will be rigorous, thoughtful, and well executed,” says Sullivan. “Her experience in public service and the not-for-profit sector is remarkable. She is a true champion for the Chamber, and she will advocate tirelessly for our members.”
Harding agrees that Bernard is the ideal person to lead the board during this time of transition. “Having Joanne, who is an experienced Chief Executive Officer, will be integral to assisting us in finding the perfect recipient while
Meet Joanne Bernard, Chair of the Halifax Chamber Board of Directors for 2025-2026
PHOTOS
“I love this city. Born and raised here, I remember better times and far worse times, but this city is resilient. Whether you were born here, come from another province, or start a new life here as a newcomer, this city offers opportunity to make your own path.”
Joanne Bernard, Chair of the Halifax Chamber Board of Directors 2025-26
assisting the new President and CEO as they move into their new role,” she says.
Divine adds that, on a personal level, Bernard instills trust and confidence.
“Joanne has an air of respectability that you cannot help but like,” says Divine.
“She pays keen attention to what’s been said and would go to bat for you. Her knowledge and the authority with which she speaks make a difference—you have to sit up and listen.”
Local roots and legacy
Born and raised in Halifax, Bernard enjoyed happy and active early years.
“My childhood was simply the best with a slew of friends in my teen years who are still in my life now,” she says. “Cheerleading, student government, Youth Club dances, and trips to P.E.I. and Cape Breton were my norm. Both of my grandfathers were Acadian, and I had roots in both places.”
Later, Bernard suffered the loss of both of her parents. “The love and support of my parents framed my entire
life until I lost my Dad to lung cancer at 59 and my mother in a car accident at 56,” she says. “As an only child raising a young son, those two devastating events shaped the rest of my life as I did my absolute best to make a proud legacy for them.”
Bernard’s mother grew up at St. Joseph’s Orphanage in Halifax. “She walked out at 15 with her 13-year-old sister and never looked back,” says Bernard. “I get my tenacity, determination, and resiliency from her.”
Her father’s upbringing also made an impact on Bernard. “My father grew up extremely poor in a family of eight, deep in the Southend Halifax in an area called Greenbank down by the container pier,” she says. “I got my sense of humour, compassion, kindness, and strength from him.”
A proven leader
In 1996, Bernard graduated from Mount Saint Vincent University with a degree in Political Science and
Government. “My time at the Mount framed where I saw myself in the world,” she says. “It awakened my critical thinking.”
Bernard went on to become a local leader in areas related to accessibility, domestic violence, and addictions.
In 1999, she was hired to write a business proposal and secure funding to create a nonprofit that would provide long-term residential and holistic treatment to women recovering from addictions and abuse. “After three years working with all three levels of government—and a lot of blood, sweat, and tears—the Marguerite Centre opened,” says Bernard. “It was the first of its kind in Nova Scotia for women and it will always hold a special place in my heart. It is not easy building a nonprofit from an idea into a fully operational organization, but we did it.”
Bernard went on to become Executive Director of Alice Housing in 2005. “There, I was able to expand programs, affect government policy, and really dig deep into community work,” she says. “I wrote the program ‘Healing the Bruises’ to help child witnesses of domestic abuse, so that kids could learn that violence in the home didn’t have to frame their future or define their legacy. Lori Morgan, who delivered the therapeutic counselling to our kids, wrote a children’s book called Healing the Bruises and it was a gamechanger for schools and those looking to support kids during the worst time of their lives.”
Bernard’s work at Alice Housing garnered national Donner Awards, and she was later awarded with the Peter F. Drucker Award for Non-Profit Management in Canada.
Working in child welfare set Bernard on the path to politics. “Changing the Children Services Act to better reflect the needs of children became my goal,” says Bernard. “In 2013, the political, professional, and personal stars aligned, and— with the blessing of my wife Annette and son—I was elected in Dartmouth North.
Opposite: Joanne Bernard poses with the leaf that represents her support of Mount Saint Vincent University. Above: For the first time in the history of the Halifax Chamber Board of Directors, three women occupy the top three leadership roles, with Ann Divine as Outgoing Chair, Joanne Bernard as Chair, and Donna Harding as Vice Chair.
I was subsequently named to Executive Council, where I focused on accessibility, sexual violence prevention strategy, child welfare, and other social issues important to Nova Scotians.”
In 2017, Bernard changed career tracks. “After my loss in the election— yes, I was devastated because I felt I wasn’t done yet—Easter Seals Nova Scotia asked me to apply for the CEO position,” she says. “I have been with them ever since, growing programs, re-inventing our footprint, and shouting about accessibility from the rooftops. I have the enviable position of being the Minister who brought in the provinces’ Accessibility legislation and then working in community to see that it is implemented in all areas of life in our province.”
A strong voice in a critical year
With political challenges and uncertainty on the horizon, Bernard stands out as the ideal to lead the Chamber community. “Her leadership at this time is critical,” says Divine. “She has the capacity, intuition, and knowledge to guide us through uncertainty. Joanne will keep us centered and on task, reassuring our members and advocating for them during tough times.”
Divine highlights Bernard’s tenacity in her efforts to support the Chamber community. “I believe she wouldn’t hesitate to make tough decisions when necessary—that’s the kind of leader she is,” says Divine. “She’s conscientious, passionate, dedicated, and committed. She will go the extra mile for us.”
Harding agrees. “The coming year will bring many challenges in
“Joanne’s leadership at this time is critical. She has the capacity, intuition, and knowledge to guide us through uncertainty. Joanne will keep us centered and on task, reassuring our members and advocating for them during tough times. I believe she wouldn’t hesitate to make tough decisions when necessary—that’s the kind of leader she is. She will go the extra mile for us.”
Ann Divine, Outgoing Chair for the Halifax Chamber Board of Directors 2025-26
affordability, infrastructure, and labour for our municipality,” she says. “To tackle these issues, the Halifax Chamber must strengthen the voice of businesses in front of all levels of government. Who better to be at the helm than a woman whose skills and instincts will be assets in guiding the Chamber?”
Bernard acknowledges the challenges Halifax is facing but emphasizes our resilience. “I love this city,” she says. “Born and raised here, I remember better times and far worse times, but this city is resilient. Whether you were born here, come from another province, or start a new life here as a newcomer, this city offers opportunity to make your own path.”
Collaboration is key, for Bernard. “It is so important for governments at all levels, regardless of political stripe, to work together when needed and get out of each other’s way when warranted,” she says. “Stop building silos and start building bridges. Housing is a perfect example of how all three levels are working together for short- and long-term solutions which require urgency, creative ideas, and above all, empathy.”
Bernard aims to foster a sense of stability in the local business community. “This time next year, I want to see a business community not constantly challenged by external factors—like Trump Tariffs—beyond their control, which do nothing but create chaos and uncertainty,” she says. “I want to see meaningful government and consumer support for those businesses caught in the crosshairs of those external factors.”
She also wants to see changes in taxes for Nova Scotian business owners.
“The recent lowering of the small business tax rate and raising the income threshold was a positive step made by the Houston government,” she says. “Like our Maritime cousins, however, we still carry a high corporate tax rate, which needs to be addressed by the new federal government.”
Bernard faces the year with confidence and optimism. “I am looking forward to my time as Chair this year,” says Bernard. “Our Board of Directors is highly skilled, committed, and diverse. The Chamber staff is second to none and their dedication and expertise is seen every day in their work.”
Sullivan is confident that Bernard will meet the challenges ahead. “Joanne is a champion for inclusive economic growth and a tireless advocate for equity and opportunity,” he says. “Her leadership is collaborative, strategic, and guided by a strong social conscience—the kind of leadership that will serve our members well as we face the opportunities and challenges ahead.”
A Chamber champion
Harding emphasizes what Bernard brings to the role of Chair, including her intellect, professionalism, empathy, and proven leadership. “With her track record in the not-for-profit sector and exceptional skills in government relations, strategic planning, and program and financial development, she is a wealth of knowledge and a great mentor,” says Harding. “I love working with her and learning from her—she epitomizes the leadership that we all strive to bring to our companies, to our communities, and to the collective Chamber membership.”
Throughout her career, Bernard has championed the work of the Halifax Chamber. “In every position I have held in community, I always made sure that my nonprofit organization was a member of the Chamber,” she says. “I appreciated the Chamber’s professional development and networking opportunities, as well as their support of the voluntary sector, which is such an important economic and social driver to the Municipality and the province.”
Both before and after her work in government, Bernard recognized the power behind the Chamber’s voice. “Over the years, I have seen the excellent and effective advocacy efforts by the Halifax Chamber on everything from the business tax burden to labour shortages, and I know their budget submissions to both the province and municipality have impacts on public policy,” she says. “Governments understand the role the Halifax Chamber has in the business community.”
Advocating for Chamber members is front and centre for Bernard. “The Chamber offers sound advice on public policy and issues of the day on behalf of our almost 2,000 members who represent over 94,000 workers,” she says. “That in itself is a tremendous advocacy machine and many governments over the long history of the Halifax Chamber have benefitted from listening and, more importantly, taking action.”
This was especially the case for Bernard during the COVID-19 pandemic.
“Like many folks in 2020, the Halifax Chamber became my go-to for information about COVID and government supports,” she says. “The Nova Scotia
“With her track record in the not-for-profit sector and exceptional skills in government relations, strategic planning, and program and financial development, Joanne is a wealth of knowledge and a great mentor. I love working with her and learning from her—she epitomizes the leadership that we all strive to bring to our companies, to our communities, and to the collective Chamber membership.”
Donna Harding, Vice Chair for the Halifax Chamber Board of Directors 2025-26
Business Labour Economic Coalition became a lifeline during a difficult time. Those months of interactions piqued my interest in what the Halifax Chamber’s role was in our community, so when I was asked to put in an application to join the board, I didn’t hesitate.”
Bernard admits that since she comes from the nonprofit community, her perspective and experiences will be different from past Chairs—and that’s okay. “I am responsible for an annual budget of $5 million in my own organization and am part of a sector that provides vital socio-economic contributions—2.5% GDP—to the economy of Nova Scotia,” she says.
The nonprofit sector and business community are not mutually exclusive for Bernard—in fact, the opposite is
true. “When the business community is doing well, that spills over into the nonprofit sector through philanthropy and meaningful partnerships,” she says. “When the nonprofit sector is thriving, employees are having their personal or familial needs met through our services, and that results in a happier and healthier workforce showing up.”
Bernard’s goal as Chair is to join our business community in thinking creatively and seizing new opportunities. “One of the worst things anybody can say to me is ‘but we have always done it that way,’” says Bernard. “In this climate of economic uncertainty, the current challenge ahead of us collectively is to think more than ever outside of the box and chart new ways forward.” ■
All abilities, all access
Opening doors to inclusion in the Halifax business community By Emily Bednarz
Every year, National AccessAbility Week serves as a reminder that accessibility isn’t an add-on—it’s a cultural shift. Creating accessible spaces and practices requires vision and persistence from business owners and community leaders. It can take a lot of hard work (and a lot of tricky conversations), but the result is an environment where everyone thrives.
Taking accountability for accessibility
The Health + Community Care Workforce Sector Council specializes in human resource planning and development within the Nova Scotia health sector. This includes helping employers meet the accessibility needs of current and future employees.
Stephanie Girard-Fraser, Executive Director of the Council, believes accessibility begins at the top. “My hope is that leaders take full accountability for embracing accessibility into their organizations and not delegate the responsibility to their HR department or their EDIA leader,” she says. “Leaders who are not afraid to demonstrate their passion for this initiative will inevitably have enthusiastic cooperation from employees to make the necessary changes.”
For Girard-Fraser, those in charge need to wholeheartedly commit to accessibility. These efforts create positive ripple effects throughout workplace culture. “Employees who are confident they work for an organization that prioritizes the best interests of the employees become champions for their organizations,” says Girard-Fraser.
Building trust through conversation
A key part of the cultural shift toward accessibility requires communication—something that still feels fraught in many workplaces. “Many people are hesitant to engage in conversations about disabilities because they fear offending someone or triggering a negative response,” says Girard-Fraser. “This fear can lead to a breakdown in
communication, which ultimately hinders the supportive environment that we strive to create.”
Personal experience adds weight to her words. “Disclosing my ADHD diagnosis has been a complex journey for me,” says Girard-Fraser. “While I want to be open about my experiences, I also fear that people may question the validity of my diagnosis or make assumptions about my capabilities.”
Girard-Fraser stresses the need for organizations to build environments where disclosure is met with understanding. “It’s crucial to navigate these conversations with sensitivity, ensuring that employees feel safe and supported, without fear of judgment,” she says.
Accessibility is for everyone
Accessibility should be baked into business policies and practices, especially when it comes to areas like hiring. “When crafting job descriptions, organizations need to ensure that they do not inadvertently create barriers for individuals with disabilities,” says Girard-Fraser. “For example, requiring strong ‘interpersonal skills’ may exclude talented candidates who excel in one-on-one customer service but struggle in large crowds.”
For Laura Fair, founder of ABOUND Consulting, accessibility means rethinking how we define success in the workplace. “ABOUND is committed to
empowering neurodivergent individuals while helping organizations create more effective, inclusive environments,” she says. That includes everything from accessibility assessments and training to leadership development and inclusive hiring practices.
Fair believes that neurodiversity is still misunderstood in the workplace. “Some organizations still see neuroinclusive practices as optional rather than essential,” she says. “The reality is that everyone learns, thinks, and processes information differently, impacting how we hire, train, lead, and communicate.”
Ultimately, everyone can benefit from accessible workplaces. “The more we understand and adapt, the more we enable all individuals to succeed,” says Fair.
Girard-Fraser agrees. “It’s essential to recognize that accommodating individuals with disabilities is not just about making adjustments for a few—it should be about integrating accessibility into the workplace culture as a whole,” she says.
Employers can make changes that support those with disabilities while also enhancing productivity for all employees. “Providing tools like dictation software can be standard practice in the workplace, allowing everyone to benefit without the pressure of disclosing a disability,” she says.
Stephanie Girard-Fraser is Executive Director of the Health + Community Care Workforce Sector Council.
Laura Fair is founder of ABOUND Consulting, a neurodiversity training, coaching, and consulting business.
Creating inclusive spaces
Like Fair, Will Brewer has placed inclusivity at the heart of his business. Brewer, who has Down syndrome, “built and blossomed” PLANET*21 in 2022 before founding the business in 2023.
Brewer set out to build community through entertainment—and disrupt outdated assumptions about disability in the process. “The purpose of my business is to entertain, encourage, and inspire social change in Nova Scotia,” he explains. “I want the opportunity to collaborate with other people with Down syndrome without segregation.”
Despite facing initial rejection from a business networking group due to his disability, Brewer has found a more welcoming space within the broader Halifax business community. “I have moved on and found the business community to be very inclusive,” he says.
Recognition soon followed for Brewer: PLANET*21 received the firstof-its-kind Social Impact Entrepreneur Award through EY Canada and the CGLCC, as well as the Canadian Choice Award for entertainment and event planning in Halifax.
Navdeep Parmanand has also found success by weaving inclusion into the fabric of her business.
Parmanand founded Celebrate Your Curves in May 2024 to address a lack of professional clothing suited to all body types. “As a plus-size individual, I recognized the need for inclusive, made-to-measure designs that cater to plus-size, petite, and 2SLGBTQIA+ communities—ensuring that every piece celebrates individuality and confidence,” says Parmanand. “Our adaptive clothing line is about more than just fashion. It’s about accessibility, mobility, and dignity for people with disabilities.”
Parmanand’s approach has resonated. “Although we are still in our first year, we have made significant strides,” she says. Celebrate Your Curves won the United Colors of Fashion Viewer’s Choice Award 2024 and received an Honorable Mention for ISANS’ Innovative Business of the Year. This past January, Parmanand also received the Most Inspiring Immigrant Award of the Year from My East Coast Experience.
Parmanand admits that she has faced significant challenges as a woman of colour, an immigrant in Canada, and a young entrepreneur. “One of the biggest barriers has been access to funding and grant opportunities—many programs and investment spaces are not always inclusive or accessible to entrepreneurs like me,” she says. “Additionally, securing collaborations and being invited into decision-making spaces has been difficult, as these opportunities often favour established networks.”
Although health challenges have also impacted her ability to grow her business, Parmanand is undeterred. “I focus on building meaningful connections, expanding my network, and continuously advocating for my place in these spaces,” she says. “Resilience is key.”
Words of wisdom for aspiring entrepreneurs
Fair, Brewer, and Parmanand all agree that entrepreneurship can be an empowering path for people with disabilities, even if it’s not always an easy one. “Living with a disability builds resilience, which is one of the most important qualities for an entrepreneur,” says Fair. “Owning a business gives you the freedom to create a career that aligns with your needs and strengths. You don’t need permission to structure your life in a way that supports your success.”
Brewer credits programs like TEAM Work Cooperative’s GO-3D SelfEmployment initiative for supporting his success. “I would encourage anyone with a disability to open their business,” he says.
Parmanand, too, offers encouragement—tempered with realism. “Starting a business is never easy, and when you have a disability, the challenges can feel even greater,” she says. “But my advice is simple: do it anyway. There is a community out there that needs what you are building. Keep going, even when it’s tough. You’re doing this for a reason, and your work matters.” ■
Navdeep Parmanand founded Celebrate Your Curves in May 2024 to address a lack of professional clothing suited to all body types.
Will Brewer is founder of PLANET*21, an events and entertainment business that puts inclusivity in the spotlight.
Shaping inclusive innovation in Atlantic Canada and beyond
Alfred Burgesson on the power of community, entrepreneurship, and a $1 billion vision
By Emily Bednarz
Whatif more underrepresented people had the tools to succeed as entrepreneurs and innovators? That question sparked the beginning of Tribe Network, a hub for racialized professionals, students, and entrepreneurs pursuing opportunities in entrepreneurship, technology, and innovation.
It’s also the question that’s been driving Alfred Burgesson, Founder and CEO of Tribe Network, since he launched the organization in Halifax. “The idea for Tribe Network came from my own experience as an entrepreneur in Halifax,” he says. “I felt there was a missing piece in our evolving city and the broader Atlantic Canada region. We need spaces that are not only inclusive but that also create a true sense of belonging.”
Burgesson created Tribe to fill that missing piece. While the region has seen growth in immigration and economic development, he believes that retaining top talent hinges on fostering that sense of belonging. “It’s one thing to be welcoming, but it’s another to ensure that people from diverse backgrounds feel like they can truly thrive,” he says.
Tribe Network creates positive impact for its members by connecting them to resources, mentorship, funding, and each other. “Our biggest accomplishments are reflected in the success of our members,” says Burgesson. “When we see entrepreneurs securing funding, professionals advancing in their careers, and students breaking into industries that previously felt out of reach, that’s a win for us.”
Tribe’s mission is ambitious and clear. By 2030, the organization aims to enable over $1 billion in economic impact through the businesses of racialized entrepreneurs in its network.
To help make that happen, the team is currently raising a $20 million venture fund—and they have already secured a $2 million lead investor from Toronto. “This fund will allow us to attract capital from around the world and channel it into Atlantic Canada, supporting the next generation of entrepreneurs,” Burgesson says. “We’re actively inviting Canadian and Atlantic Canadian investors—including family offices, high-net-worth individuals, and government partners—to join us.”
Looking ahead, Tribe Network envisions growth that goes far beyond Nova Scotia. “While our headquarters will remain here, the future sees us establishing a presence in other communities across Canada,” Burgesson says. “The demand for spaces that foster diversity, inclusion, and innovation is national, and we’re excited to widen our impact.”
Earlier this year, Tribe hosted its first-ever Leadership Summit, a signature event that brought together students, entrepreneurs, professionals, investors, and decision-makers. “It’s a space where
racialized entrepreneurs, students, and professionals have the opportunity to engage with key stakeholders,” says Burgesson. “It reinforced our mission by facilitating meaningful conversations and collaborations that will help shape the future of innovation and entrepreneurship in Atlantic Canada.”
Despite the wide age range of its members—from 20 to 60—Tribe sees remarkable commonality among its community. “While younger members often lean toward technology-driven businesses, both groups share a common goal: seeking mentorship and support to grow their businesses into sustainable ventures,” Burgesson explains.
For Burgesson, Tribe Network is a place where everyone has a seat at the table. “If you’re passionate about fostering innovation and economic growth in Atlantic Canada, we welcome conversations on how you can be part of this movement.”
Learn more about Tribe Network at: tribenetwork.ca
Healing happens here
Venture Counselling breaking down barriers to mental health care, one conversation at a time By
Emily Bednarz
WhenRose Degenhardt first launched Venture Counselling & Therapy in 2021, it was a solo operation run from her home. Today, the practice has grown into an award-winning clinic with a brick-and-mortar location in Lower Sackville and a dedicated team of therapists.
Although Venture Counselling has grown and changed, Degenhardt’s goal has remained the same. “Our mission is to offer compassionate, client-centered mental health support to individuals and families across the greater Halifax area,” she says. “Over time, we have expanded our services to include play therapy, trauma-informed counselling, addiction support, crisis intervention, and neuro-friendly therapy, ensuring that people of all ages and backgrounds can access the help they need.”
This mission is deeply personal for Degenhardt. “Having grown up in foster care, I have firsthand experience with the challenges that come with adversity, trauma, and navigating complex family dynamics,” she says. “This personal journey fuels my commitment to making mental health services accessible, especially for underserved populations.”
At Venture Counselling, affordability is key to accessibility. The practice offers sliding-scale fees and a low- to no-cost student-led counselling program, ensuring care is available to those who need it most. “Mental well-being should not be a privilege but a fundamental right,” Degenhardt adds.
Like many entrepreneurs, Degenhardt faced a steep learning curve in the early stages of her business, particularly when it came to the business side of private practice. “Transitioning from a sole practitioner to running a full-scale clinic has come with its challenges, particularly in learning the business aspects of healthcare,” she says. “Without a formal business background, I had to navigate financial management, marketing, and operational logistics independently.”
She credits mentorship, networking events like the Halifax Chamber’s Wonder Women Conference, and
support from organizations like the Chamber with helping her build confidence as a business owner. “Building a strong support network, including a reliable accountant, has been instrumental in overcoming these barriers,” she says.
Degenhardt’s passion for mental health extends beyond the clinic. She’s also the author of two children’s books: Superpowers of the Mind: A Journey into Neurodiversity and Can I? Learning About Consent! “These books aim to educate and empower young readers on important topics related to mental health and personal boundaries,” she says.
In addition to direct counselling, Venture is an advocate for workplace wellness and offers guidance to local businesses looking to prioritize mental health. “Open communication, flexibility, and a culture of support are key factors in ensuring employees feel valued and appreciated,” she says. “Since employees often spend more time with colleagues than with family, nurturing healthy workplace relationships can have a profound impact on both professional and personal lives.”
Whether through therapy, education, or community engagement, Degenhardt’s approach is rooted in empathy, equity, and ongoing growth.
“At Venture Counselling, we are committed to continuous growth and innovation
in mental health care,” she says. “We are always looking for ways to expand our reach, collaborate with like-minded professionals, and advocate for mental health awareness in our community. We welcome conversations with individuals and organizations looking to prioritize wellness in their lives and workplaces.”
Learn more about Venture Counselling & Therapy at: venture-counselling.com
Above: The Venture Counselling & Therapy team. Below: Rose Degenhardt, Owner and Operator of Venture Counselling.
Breaking down barriers
How interprovincial trade struggles with complexity, special interests, and protectionism
NICK CUNNINGHAM SENIOR POLICY ANALYST HALIFAX CHAMBER
Therecent trade war with the United States has highlighted several pain points with our provincial and national economies. We have seen how our over-reliance on one trading partner can leave us vulnerable to external shocks, exposing the fragility of our economic systems.
However, this issue extends beyond international trade relations and points to deeper internal challenges. Provinces, each with their own economic interests and regulatory frameworks, often engage in protectionist practices that hinder smoother interprovincial trade otherwise known as interprovincial trade barriers.
As a result, businesses face not only external trade barriers but also a fragmented domestic market, where cross-provincial transactions are bogged down by red tape and inconsistent regulations. Some businesses report that they have an easier time exporting goods to other countries rather than neighbouring provinces.
A recent report published in 2019 by the International Monetary Fund (IMF) estimated that if Canada eliminated its internal trade barriers it could be the equivalent of a 21% tariff reduction. In January, the federal Committee on Internal Trade (CIT) wrote that eliminating interprovincial barriers could add as much as $200 billion to the Canadian economy, lowering prices and expanding productivity.
This is exactly what Nova Scotia’s newly proposed legislation, Bill 26 - the Free Trade and Mobility within Canada Act intends to address. This Bill, a first of its kind in the country, aims to foster an environment of mutual recognition of goods, services and labour mobility across all sectors.
The act specifically addresses Goods manufactured and produced in a reciprocating province or territory will be treated the same as those produced
“Businesses face not only external trade barriers but also a fragmented domestic market, where crossprovincial transactions are bogged down by red tape and inconsistent regulations.”
locally in Nova Scotia. This will eliminate any additional fees or testing requirements for goods from these provinces and territories
Similarly, service providers and licensees that are properly certified or licensed in a reciprocating province will be recognized as if they are licensed in Nova Scotia. This ensures that businesses providing services can operate across provincial borders without the burden of additional licensing or certification.
Shortly following Nova Scotia’s lead, newly elected New Brunswick Premier, Susan Holt, sent letters to the 3 other Atlantic Premiers calling on them to join her in making Atlantic Canada a “free trade area” with a single market operating with one set of rules governing trade and labour mobility. There is also talk from Ontario’s Premier Doug Ford to follow up with similar legislation to Nova Scotia as well.
This momentum to eliminate internal trade barriers is extremely exciting as this has been one of the most difficult and complex policy issues plaguing our economy for decades. Many organizations and government departments have attempted to unravel this Gordian Knot and have failed for several reasons.
One of the hardest aspects of dismantling the barriers between provinces was the requirement for them to work together on a solution. Typically, this is like trying to nail jelly to a wall, however the existential threats towards our economy and our sovereignty have united Canadians in a way that only the threat of a “war” can.
The next challenge is cataloging and tracking the regulations across various
sectors. The complexity and volume of regulations make it even more challenging to create an effective system for tracking them. This is one of the reasons why Nova Scotia’s legislation is broad in nature so it can cut through this difficult process of cataloguing specific items.
However, this approach creates another challenge in the from of resistance by local special interest groups. Shortly following the tabling of Bill 36, several special interest groups from across Nova Scotia raised concerns about the impact the Bill would have on their ability to regulate their respected fields.
Despite the initial boldness of Nova Scotia’s free trade legislation, the Premier announced that he is considering amendments based on their feedback. This is potentially where the momentum to eliminate these barriers could hit a wall or be bogged down.
To successfully unlock our domestic economic potential at the national or regional level, we will need to stomach the fact that there could be some disruptions to local industries from the free flow of goods, services, and labour across provincial borders. However, this initiative also comes with new opportunities through increased competition and access to new markets. This could drive competition, boost productivity, and stimulate prosperity in our region, which urgently needs to improve these areas. Embracing these changes will require adaptability and a forward-thinking approach to ensure that the benefits outweigh the challenges. ■
Better late than never, but much better sooner than later
With any luck, we will learn that it should not take a crisis to get good work done
IAN MUNRO CHIEF ECONOMIST HALIFAX PARTNERSHIP
Reducing interprovincial trade barriers seems to be a hot topic these days, as I write this article during the first days of spring. If politicians’ recent public pronouncements are to be believed, you may already be living in a world in which decades’ worth of talk on the matter finally turned into real action within a matter of weeks.
First reaction: Hooray! Making it easier and less costly for goods, services, and workers to flow across provincial borders will improve the competitiveness of markets, enhance consumer well-being, expand opportunities for Nova Scotia firms, and boost productivity.
With the provincial government’s new legislation that offers other provinces and territories reciprocal removal of barriers to trade and investment, Nova Scotia has staked out a leading position on the matter.
Second reaction: It’s about time. While the slow pace of policy changes can be generally vexing, the circumstances underlying the current shift are especially frustrating.
Going back many, many years we have an accumulation of reports, analyses, and expert opinions laying out the gains available to us all by reducing trade frictions within Canada, yet it took the threat of American tariffs to finally spur us to action. We appear to now have broad agreement on the wisdom of reducing barriers, but the benefits to be enjoyed from this move were equally available to us last month, last year, and, well, last century.
“We
appear to now have broad agreement on the wisdom of reducing barriers, but the benefits to be enjoyed from this move were equally available to us last month, last year, and, well, last century.
With any luck we will learn from this experience that it should not take a crisis to do something that was a good idea anyway and that thirty or forty years is too long to actually get it done.
With the recent launch of our new Productivity Puzzle initiative, Halifax Partnership is diving into opportunities to boost productivity, competitiveness, and profitability, and to grow incomes and enhance prosperity. In addition to trade, we look forward to facilitating discussions on taxation, regulation, infrastructure, investment, and labour with the goal of improving understanding, expanding dialogue, and working towards solutions—including ones that perhaps have been ripe for the picking for some time.
If on the late spring day when you are reading this article we have indeed finally made real progress on the interprovincial trade front, let’s celebrate the fact that, for example, our Nova Scotia producers of wine, beer, and spirits are now sending their excellent products to be enjoyed by discerning consumers all across the country. However, if we are still just talking rather than acting, we’d better keep it all here—we may all need a stiff drink.
Learn more about the Halifax Partnership’s Productivity Puzzle initiative at: halifaxpartnership. com/research-strategy/ the-productivity-puzzle
Advocacy: Leading change in Nova Scotia governance
An opinion editorial by Mica Daurie with contributions from Liz LeClair and Krista K. Smith and art by Bria Miller
SUBMITTED ON BEHALF OF T.R.A.N.S. ADVOCACY
On April 7 – 8, 2025, over 160 representatives from community-sector organizations, government and academia gathered at Oak Island Resort to continue collective efforts to meaningfully address the epidemic of Gender Based Violence (GBV) against women, girls and gender-diverse individuals in Nova Scotia.
In a first-of-its-kind event, the Summit brought together voices from across the sector including organizations, advocates, government officials, community elders and front-line workers to meaningfully discuss and strategize and coordinate sector work in the coming year. The conversations were both tough and tender. Be the Peace Institute, T.R.A.N.S., and our program partners are committed to addressing the GBV epidemic through internal and cross-sector collaboration. Summit organizers focused on creating supportive conditions for attendees to communicate across differences in lived experience and professional orientation. Attendees explored connections between the dayto-day work at women’s centres and transition houses and the systemic factors (in legal, political, health and social service, economic and educational spheres) that make GBV so difficult to meaningfully address. Summit attendees, inspired by roundtable discussions with thought leaders from diverse communities, government, academia and first-voice perspectives, worked together to identify priorities and develop action plans to address the GBV epidemic.
A key theme emerging from these discussions was the need for more sustainable core funding for community organizations, and consistent engagement with community. While the need for “epidemic level” funding has been asserted from all sides, and government
has announced funding increases in recent weeks, it still falls short of the level of need. While projects like the removal of tolls at the Halifax Harbour Bridges receives immediate and appropriate funding, the funds needed to ensure community organizations can meet the increasing demand for their services remains insufficient. The number of deaths continues to rise in the Province, and more immediate action, including long-term sustainable core funding, is needed.
At the Summit, Advocates – who have long encouraged government to review and update non- inclusive social policies like those surrounding child welfare – received information about the government’s new Child and Family Wellbeing (CFW) Practice Framework that promotes child- and family-centered approaches. Advocates will continue to be a source of innovation, but innovation requires a stability that only epidemic-response-level core funding can provide. Stability allows innovation to flourish.
The Nova Scotia Government has also endorsed the Mass Casualty
Commission’s recommendation to improve public safety by taking a “whole-of-society approach,” but progress remains slow.
Every person, in every sector (political, private, non-profit, etc.), and even you, the reader, has a role to play in stopping violence against women and gender-diverse Nova Scotians. As leaders in business, there are immediate steps we can take to make things safer for those impacted by GBV. Does your business have comprehensive violence and harassment prevention policies? Does your employee wellness plan include topped-up leave for those escaping domestic, family, and intimate-partner violence? Are you supporting advocates and community leaders doing the work, even when those conversations sometimes feel uncomfortable?
For more information about steps you can take and organizations you can support, partner, or collaborate with to address the Gender Based Violence epidemic, contact Mica Daurie at:
TRANSadvocacy@outlook.com
Key takeaways from Day 1 of the 2025 Gender-Based Violence Summit. Art by Bria Miller.
The power of personalized wellness programs
Prioritize wellness programs to boost employee health, productivity, and satisfaction
DR. DENISE DALEY CEO & CHIEF SCIENTIFIC STRATEGIST NASORE PERSONALIZED WELLNESS LTD.
Awellness-focusedenvironment promotes employee well-being, leading to a healthier, more productive workforce that directly benefits company performance. Implementing a sustainable wellness program can enhance employee satisfaction, boost productivity, and positively impact the bottom line.
Wellness programs improve health, reduce stress, and increase productivity. These programs include physical fitness activities, mindfulness sessions, stress management workshops, and nutritional support, helping employees maintain both mental and physical well-being. Studies show employees with wellness programs experience lower stress, reduced absenteeism, and higher job satisfaction. According to the American Psychological Association, 89% of employees with wellness programs report feeling happier and more motivated. Wellness programs help prevent burnout—a major cause of lost productivity— creating a positive feedback loop that enhances morale and engagement.
To be effective, wellness programs must be part of a comprehensive corporate wellness policy. A structured
policy ensures initiatives are consistent, inclusive, and aligned with company values. It also sets clear expectations for both employers and employees, offering programs that cater to diverse needs. A well-crafted wellness policy signals to employees that their health is a priority, improving retention and attracting top talent. Companies that make wellness a core part of their culture stand out in today’s competitive job market, as prospective employees seek employers that promote a balanced lifestyle.
Employee wellness is most effective when programs are personalized. Customizing wellness programs based on factors such as demographics, preferences, and health needs is essential for engagement and long-term success. Offering a variety of wellness options increases the likelihood employees will participate and see positive results. Tailored programs tend to have higher participation rates, as employees are more likely to engage in initiatives that resonate with their personal well-being, leading to improved health, reduced stress, and greater job satisfaction.
To motivate employees, businesses
can offer incentives for participation, such as rewards for attending fitness classes or discounts on health-related products. Incorporating gamification, like friendly competitions, can further boost engagement. Successful wellness programs are flexible and adaptable, promoting a culture of well-being that lasts.
Investing in personalized wellness programs is a strategic approach to boosting productivity and employee satisfaction. These programs help employees develop healthier habits while contributing to a positive workplace culture. A sustainable, personalized wellness program enhances employee health and business profitability—when employees thrive, businesses thrive. Healthy employees, healthy business!
Learn more about Nasore Personalized Wellness at: np-wellness.com
The rising trend of anime illustrations and digital art
Digital illustrations will revolutionize the marketing landscape in 2025
BASAM MURTAZA TAHOOR DIRECTOR
TAHOORS CREATIVE
MARKETING
In the last few years, anime illustrations and digital art have brought exponential change in the entertainment industry. The trend started to gain significant momentum in 2023 and 2024 and will revolutionize the future of marketing practices in the globe. Let’s have a detailed look at how this trend is reshaping the marketing industry, with data, insights, and projections to boot.
Increasing popularity of anime in entertainment
The usage of anime in entertainment has surged globally—Netflix reached three billion hours of watch only in the first half of 2023. The unique aesthetic of anime characterized by emotional storytelling visuals makes it a compelling medium for engagement. This is particularly evident in Canada, where the manga market, a cornerstone of anime culture, has seen exponential growth.
Market data
The increasing adoption of anime in entertainment has inspired global brands to use its appeal in marketing and to
forge emotional connections.
According to Grand View Research, the Canadian manga market generated USD 47.9 million in 2023 and is projected to reach USD 177.5 million by 2030, growing at a compound annual growth rate (CAGR) of 20.6% (2024-2030).
Globally, the manga market has also seen rapid growth, increasing from $12.04 billion in 2023 to $14.14 billion in 2024, at a CAGR of 17.4% (Business Research Company).
Why are anime illustrations the future of marketing?
Psychological studies have proved that humans are naturally more attracted to artistic and creative content than generic visuals. Creativity stirs emotions and makes the connection deeper. While AI made images might seem impersonal and predictable, anime illustrations are artistic, unique, and full of emotional depth.
• Scientific Insight: Studies on visual marketing have revealed that more unique and artistic visuals increase engagement by 30% compared to generic content (Sage Journals).
• Human Psychology: Novelty in anime illustrations fulfills the human love for change and uniqueness, thus providing sustained
interest and attention (Frontiers).
AI-generated images have become oversaturated and easily accessible, leading to a decrease in engagement level of AI-generated images. In the meantime, AI excels in automation and replication but lacks the innate creativity required to craft truly original art. Anime, as a form of handcrafted illustration, stands apart for its creativity, storytelling, and cultural resonance.
Conclusion: The future of marketing is artistic
In 2025, the marketing industry in Nova Scotia can embrace the artistic potential of anime illustrations and digital art to stand out among other major business cities. In a world saturated with AI-generated content, the human touch of creativity cannot be replaced.
The rise of manga market in Canada further projects the potential of anime-inspired strategies being implemented in marketing landscape. For marketers, the message is clear: embrace the art, and lead the change.
Learn more about Tahoors Creative Marketing at: tahoors.com
Meet Barb Stegemann
Founder and President of The 7 Virtues and Keynote Speaker for Wonder Women 2025
Seven minutes on CBC’s Dragons’ Den forever changed Barb Stegemann’s life and her business. As the first woman from Atlantic Canada to secure a deal on the show, she landed a $75,000 investment from a Dragon, who later purchased an additional $50,000 stake. That pitch transformed her fledgling company, The 7 Virtues, into a globally celebrated social enterprise that empowers communities in war-torn and developing nations while revolutionizing the beauty industry.
Barb’s entrepreneurial journey was fueled by a deeply personal mission. After her best friend, a soldier, was severely injured while serving in Afghanistan, Barb visited him in the hospital and promised she would take on his mission of peace while he healed. Realizing she didn’t have the tools to
essential oils sourced from Afghanistan, Haiti, Rwanda, and the Middle East, she empowered women and men to use their purchasing power to build peace.
When the Taliban retook Afghanistan, Barb pivoted. She recognized that ending period poverty and empowering women to have a seat at the table is the only true path to sustainable peace. This realization inspired Barb to begin funding Days for Girls, an organization dedicated to providing access to menstrual health solutions and education for girls around the world, ensuring they can stay in school, access opportunities, and thrive.
Her groundbreaking work made The 7 Virtues the only Canadian perfume brand sold at Sephora, now available in 19 countries and over 1,530 stores
an extraordinary 56-fold return on his investment, cementing Barb’s reputation as an astute and innovative entrepreneur.
Inspired by the perfume ateliers of Grasse, France, Barb recently launched The 7 Virtues Perfume Atelier on the picturesque Halifax waterfront. The atelier offers a hands-on experience where guests design their own perfumes, blending notes from The 7 Virtues’ award-winning clean fragrance collection. This unique experience went viral on TikTok, attracting visitors from around the world and turning the atelier into a major tourism destination. Today, The 7 Virtues has grown from a scrappy, small, family-run business of three people to a thriving team of 30 based in Halifax, Toronto, Montreal, Vancouver, Miami, Los Angeles, and New York.
Building inclusive hiring, one step at a time
Small changes, big impact: How Medavie is rethinking recruitment
JENNIFER TAYLOR OLAND
DIRECTOR
OF DIVERSITY, EQUITY AND INCLUSION MEDAVIE
JENNIFER DESCHAMBEAULT MANAGER OF TALENT ACQUISITION MEDAVIE
AtMedavie, we believe that meaningful change doesn’t happen overnight. Instead of a one-size-fits-all approach, we’re building a foundation of small, strategic steppingstones to create lasting impact in our recruitment and processes. We’ve spent time taking a deep dive into our entire recruitment funnel—from the moment a candidate reads a job posting to their experience through the recruitment and hiring process. The findings were clear: While we’ve made progress in inclusive hiring, there’s still important work ahead to ensure an inclusive experience for all employees once they join the organization.
Making recruitment more accessible
One of our key learnings has been around accommodations in the hiring process. We’ve incorporated inclusive practices to ensure candidates have the support they need throughout the recruitment journey, whether that means adjusting interview formats, providing assistive technology for assessments,or providing additional preparation time. But accessibility doesn’t stop at hiring—it must extend into onboarding and beyond.
Over the past year, we’ve been working alongside Abound Consulting, a Halifax-based firm specializing in neurodiversity, to refine how we support
“Rather than a quick-fix, we’re deliberately building a sustainable model, one that can be tailored to address and support unique needs – for employees with us today, and the team members who will join us down the road.”
accessibility in the workplace. Alongside Abound, we’re currently assessing specific roles to better understand how accessibility barriers show up in day-today work. This type of targeted insight helps us make sure all employees, including neurodivergent individuals, have the right tools and support to succeed—not just on day one, but throughout their entire career at Medavie.
As we continue to evolve our recruitment practices, inclusive hiring remains a top priority. That’s why we’ve developed Unconscious Bias in Recruitment—a training tailored specifically for Medavie. While our HR team has already completed the session, we’re now extending this learning to leaders across the organization. This is particularly important as we deepen our focus on accessibility and inclusion, and the training will equip our leaders with practical tools to recognize bias, build more inclusive job postings, and assess candidates more equitably.
Beyond the job description
Our approach recognizes that inclusive hiring isn’t just about writing better job postings or making interviews more accessible —it’s about changing entire systems. That means:
✔ Training HR and Hiring Managers to recognize bias and make inclusive and unbiased decisions.
✔ Educating leaders and teams on how to foster inclusive workplaces.
✔ Assessing positions to identify potential accessibility gaps before they become barriers.
This work requires effort and commitment, but we choose to do it because it aligns with who we are as an organization.
The Road Ahead
Rather than a quick-fix, we’re deliberately building a sustainable model, one that can be tailored to address and support unique needs – for employees with us today, and the team members who will join us down the road. This commitment to long-term change strives to make sure that every hire, from entry-level to leadership, benefits from a fair and accessible experience.
If your business is looking to refine your own recruitment strategies, our team is always open to sharing insights. Reach out to us at dei@medavie.ca if you’d like to discuss these initiatives further—we’d love to connect. ■
