COMPANY PROFILE more than hair®
Our vision is to be the most trusted partner for the professional hair industry.
Haircare Group is a proudly Australian, family-owned company with 50 years in business, founded by a hairdresser for the hairdresser.
We are passionate about the industry, partnering with you to provide tailored solutions that empower you and your team to make your clients feel their very best.
Over one third of our team are qualified hairdressers and we understand that this industry is so much more than hair. We know that running a successful salon business requires you to wear multiple hats – you have to create great hair, lead your team and also run your salon.
Our curated range of leading brands is supported by world-class education, marketing and tailored solutions to meet your aspiration. We have presence across offices in Adelaide & Melbourne and Warehouses in Adelaide, Melbourne, Perth, Brisbane and New Zealand.
We are innovating to make working in your business and on your business simpler.
For us, it’s more than hair®
We partner with salon professionals offering a curated range of industry leading brands, products and services. We aim to keep things simple so you can focus on things that matter.
- Ward Gauvin, Haircare Group Managing Director
4
5
Peter Beckett Haircare Group Creative Director
‘72 ‘03-05 ‘74 ‘06 ‘88 Geoff & Jan open hair salons together in Adelaide, SA. 3 STAFF 8 STAFF 17 STAFF 53 STAFF 111 STAFF Our first Head office and cash & carry opens at Geoff & Jan’s home. The First Edition of the HCA Magazine is published. ‘78-87 ‘08 ‘94 ‘99 Head office moves to Anzac Highway, Keswick Cash and carry stores open across various locations. Ward Gauvin joins HCA. The Haircare Company is rebranded HCA and head office, cash & carry and equipment show room opens. 20 YEARS Garth Gauvin joins HCA. Fusion is launched. Evo is launched. HCA undergoes it’s first rebrand. Brad Gauvin joins HCA. through the years 6
As a company founded by a hairdresser for the hairdresser, we’re so proud to support and help protect the industry and its salon professionals.
- Geoff & Jan Gauvin, Haircare Group Founders
‘12 ‘24 ‘16-18 ‘21 40 YEARS Haircare opens its New Zealand division. 150 STAFF 200 STAFF 250 STAFF ‘19 ‘20 ‘10-11 ‘14 HCA becomes a National Distributor. South Melbourne cash & carry and education facility is opened. Haircare is rebranded. HCA invests in a purpose-built new Head Office, warehouse, cash & carry education facility in Marleston. Haircare Group B2B Website is launched. Haircare Group is rebranded. Garth Gauvin becomes HCG Managing Director. Brad Gauvin becomes Evo Managing Director. Haircare Group celebrates 50 years in business
Gauvin becomes HCG Managing Director.
Gauvin becomes Gauvin Group Managing Director. The Barbiere Company is created. Geoff & Jan for HCA are inducted into the industry South Australian Hairdressing Hall of Fame. Learn more about Haircare Group through the years here
Ward
Garth
7
WE PROVIDE TO OUR PARTNERS
TAILORED SOLUTIONS
We collaborate with you to support you and your customers’ needs. Keeping it simple, so you can focus on the things that matter.
• Business Partnerships
• Marketing & Business Support
COMPLETE RANGE
We provide unparalleled choice. Exclusive, industry leading brands and a wide range of professional products at your fingertips.
• Exclusive Brands
• One-stop Shop
8
EDUCATION TO INSPIRE
We have a world-class team on-hand to inspire through content, support, hands-on, virtual and in-studio education for you and your team.
• Technical Support
• Professional Development
COMMUNITY CONNECTION
We care about you, your customers and the community that we serve together. Supporting charities and community initiatives, we know that we’re all part of something bigger.
• Giving Back
• Part of Something Bigger
9
TAILORED SOLUTIONS
We work with you to understand the needs of you and your business, and develop tailored partnership solutions to meet those needs. Our support and collaboration includes:
BUSINESS PARTNERSHIPS
With unrivalled customer service, we collaborate with you to help grow and support your salon business. Our team of passionate hair professionals value a bespoke relationship with your salon.
A partnership focused on building your salon business through a customised offering including:
• Networking & Events
Bespoke industry events for you to gain industry support, grow relationships and talk to others.
• Customised Incentives
Motivate and train your staff with our tailored incentives to drive your business objectives.
• Business Support
Training & advice in other areas of business.
› Social Media
› Digital Marketing
› Business Health Checks
• Rewarding Loyalty Incentives across our brands and the group.
• National Warehouse Presence Warehouses in SA, VIC, WA, QLD & NZ so we can get products to you faster.
• Brand Agnostic Advice
We recommend the right product mix to suit your needs.
10
MARKETING SUPPORT
Offering marketing support, toolkits and activities to help promote yourself, your team, your business and your products.
• In Salon Marketing Support
A bespoke plan to market our brands in your salon, and support with marketing your salon to customers.
› Retail Marketing Plans - development of plans will help drive your retail sales in salon.
› Merchandising - inspirational images, point of sale materials and planograms to support our brands in your salon.
• Our Channels
We provide promotion and education across a variety of print and digital channels including deal books, magazine and blog, our website, social media channels and events.
11
COMPLETE RANGE
We provide unparalleled choice. Exclusive, industry leading brands and a wide range of professional products at your fingertips.
EXCLUSIVE BRANDS
We bring the world’s most in demand professional brands to Australia and New Zealand. Haircare Group represents market-leading, salon first brands. We support these brands through advertising, PR, social media initiatives and internationally renowned brand ambassadors –designed to grow demand for the products you use and recommend to your clients.
@evopro @moroccanoil_au @olaplexau
12
@colorwowhair @kaleo.collective @philip_kingsley @denmanbrush @lakmecolour
ONE-STOP SHOP
A one-stop shop for the professional hair industry; simplified access through the palm of your hand. We offer a full range of professional hairdressing and beauty products to meet your every salon need.
COLOUR
TOOLS & BRUSHES
HAIR CARE
MALE GROOMING
HAIR STYLING
ELECTRICAL
SALON SUPPLIES
13
ACCESSORIES
EDUCATION TO INSPIRE
Haircare Group offers a comprehensive education program, covering technical skills through to business development. Featuring key local artists as well as top tier international guests.
TECHNICAL SUPPORT
Our world-class creative and technical teams are on hand for unparalleled education and support for your teams. Our teams can help elevate and train your staff on new products and techniques, to keep them motivated, engaged and growing their skills behind.
Partnering with Haircare Group equips you with:
• Dedicated colour technician for your salon
• Tech hotline for any questions or troubleshooting
• How-To Content and support available
• Product knowledge and information for our products
14
PROFESSIONAL DEVELOPMENT
Access to a comprehensive education program, with courses from industry leading brands, taught by award-winning educators.
With a curated collection and innovative delivery of hairdressing studio courses and free Live Webinars, these classes provide a rare opportunity to be amongst like-minded peers, grow skillsets and gain a competitive advantage in the industry.
All Haircare Group education classes are offered to professionals of any skill level, who are passionate about the hairdressing industry and are driven to succeed.
Our Courses:
• Colouring
• Product Knowledge
• Cutting
• Salon Fundamentals
• Styling
• Barbering
• Business
• Social Media
15
COMMUNITY CONNECTION
We care about you, your customers and the community that we serve together. Through supporting charities and community initiatives, we know that together, we’re part of something bigger.
GIVING BACK
The Gauvin family vision is to be a unified, supportive and respectful family that makes a real difference to people’s lives.
Through the Gauvin Family Foundation, Haircare Group supports the community, customers, staff and suppliers in their philanthropic efforts.
Raising Funds
Haircare Group currently donated 10c from every colour tube sold to the Gauvin Family Foundation.
Haircare Group has been a proud supporter of:
16
PART OF SOMETHING BIGGER
Through our HairCARES initiative, we are committed to reducing our impact on the environment, and finding ways of bettering the community around us.
Haircare Community
With a drive to support the community, we are part of multiple industry bodies and create initiatives for the growth and protection of the industry.
We connect and elevate the hairdressing industry through events, networking, supporting independent education and investing in the growth pursuits of our customers. We are also proud supporters of the local community in Australia, supporting initiatives such as Adelaide Festival, Business SA, AHC, and Sustainable Salons.
S
17
EMAIL CUSTOMER SERVICE Get in touch with our Australian team via email at support@haircare.group or our New Zealand team via email at admin@haircarenz.com PHONE CUSTOMER SERVICE Speak to our Australian team on 1300 437 436 or our New Zealand team on 0800 505 385 SMS CUSTOMER SERVICE Reach out to our team via SMS on +61 480 031 324 WEB Visit our website via thehaircaregroup.com or scan the QR code here CONTACT Choose how and when you interact with us: 18
19
AU — 1300 437 436 — thehaircaregroup.com NZ — 0800 505 385 — thehaircaregroup.co.nz support@haircare.group — @haircaregroup 83045 — JN1556 — 02/24
