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THE HOUSTON APARTMENT ASSOCIATION MAGAZINE 2024 HAA EDUCATION CONFERENCE & EXPO SPECIAL EDITION

Houston Apartment Association 4810 Westway Park Blvd.

Houston, Texas 77041

May 2024

ABODE • MAY 2024 • VOLUME 47, ISSUE 5

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CONTENTS May 2024

ON THE COVER

FEATURES & PHOTOS

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26 On the Scene – Photos from the HAA PAC Steering Committee.

You are MADE FOR THIS – The 2024 Expo Committee and Committee Chair Deborah DeRouen are excited for you to join the big, bright world of multifamily during the HAA Education Conference & Expo at NRG Center on May 16. Meet the committee on Page 36. Learn more about the event itself starting on Pages 16 and 17. #HAAEXPO2024!

Cover photos by Mark Hiebert, Hiebert Photography, and Madison O’Bar, HAA Communications Manager

28 On the Scene – Photos from the HAA Volleyball Tournament.

36 2024 Expo Committee – Meet your hosts for this year’s event.

38 Scan to Win – Learn more about our Featured Suppliers and how to win big money at this year’s Expo.

40 2024 Expo Exhibitors – A list of this year’s exhibiting supplier companies.

COLUMNS & MONTHLY UPDATES 7 President’s Corner – You are Made For This and HAA. 8 Patron of the Month – Meet and support Craven Carpet.

9 Legislative Update – HAA visits Capitol Hill.

11 It’s The Law – It’s pool season.

14 Resident Relations – A resident dispute is settled by the committee.

42 PERSONal H2H Multifamily CX – The Power of “al” in a world of A.I..

20 Calendar – HAA’s schedule of events for the coming months.

46 Breakfast of Champions – What are you eating? What’s eating you?

58 The Go-Getters – HAA recruiters make it happen.

50 We’ve Got It on Video? – How video can become your multifamily superpower.

60 Welcome Mat – Find out about the newest HAA members.

54 On the Scene – Photos from the HAA Past Presidents Council.

62 The Ambassador ONE Society – Crawfish and fundraising were the focus of the April meeting.

76 On Site with ABODE – Take a closer look at another of HAA’s Honor Award-winning communities.

66 Portfolio Changes and In The News – Property updates and industry news clips from our members.

70 Index of Advertisers – See the supplier members who support this publication.

71 MarketLine – The latest area market numbers.

72 Back Page – News from around the community.

We welcome your comments. Email us at comm@haaonline.org.

www.haaonline.org

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OFFICERS AND ASSOCIATION LEADERSHIP PRODUCT SERVICE COUNCIL OFFICERS SHELLEY WATSON President-Elect

MONICA GRACIA Vice President at Large – West

JOSEPH RODRIGUEZ, CAS President Greenlogic

DEBORAH HOLCOMBE Vice President at Large – South

DEBORAH DEROUEN, CAS Vice President ClutchCity Consulting

CORRI SMITH Vice President at Large – North

BLAISE SPITALERI, CAS Secretary Gemstar Construction Development

HOWARD BOOKSTAFF General Counsel

RICHARD WALL Vice President at Large – East

NIKKI SEKUNDA, CAS Treasurer The Liberty Group

CASEY WATTS MORGAN CEO

STEPHANIE GRAVES Immediate Past President

CANDIS MOHR, CAS Immediate Past President AAA Plumbers

GINA ERWIN President

RYAN TERRELL Secretary/Treasurer

BOARD OF DIRECTORS Mack Armstrong Julie Batche Kristen Becker John Boriack Kyle Brown Tina Cavaco Terri Clifton Michelle Croasmun Deborah DeRouen Derek DeVries Scott Douglas Gina Erwin Tamara Foster Melissa Friend Diane Gilbert Monica Gracia Stephanie Graves Elizabeth Castro Gray Manu Gupta Clay Hicks Deborah Holcombe Karen Hefner Nathan Kelley Debbie Kelm Crystal Jackson Nathan Kelley Jacob Kunath Valerie Lacy Barby Lake David Lindley Betsy Marshall Joe Melton Kristin McLaughlin Candis Mohr Katy Myrick David Nargang Carlos Neto Jenifer Paneral Angelee Kumar Parikh Mark Park Velissa Parmer Michelle Pawelek Kelly Robinson Christy Rodriguez Joseph Rodriguez Ingrid Shultz Nikki Sekunda Corri Smith Penny Sprang Kelley Suess Debbie Sulzer Blaise Spitaleri Ryan Terrell Starla Turnbo Richard Wall

Shelley Watson Richard Whatcott Quintina Willis Tracie Yoder DIRECTORS EMERITUS Josh Allen Ken Bohan Gary Blumberg Kathy Clem Jack Dinerstein Jenard Gross Darlene Guidry Alison Hall David Hargrove Larry Hill Stacy Hunt Hap Hunnicutt David Jones Mel Kieke Mike Koch Dick LaMarche Cesar Lima Tim Myers P David Onanian Jackie Rhone John Ridgway Kim Small Eileen Subinsky Steve Sweet Kirk Tate Suan Tinsley H J Tollett, Jr. Pat Tollett Vic Vacek, Jr. Beth Van Winkle Jerry Winograd ADVISORY DIRECTORS Susan Alvarado Jeff Blevins Michelle Bridges Roger Camp Israel Garza Billy Griffin Stacy Lastovica Mary Lawler Laura Lestus Cari Luetge Bruce McClenny Monica Morales Ruth Reyes Jake Slosburg Lindsay Torres-Smith Tony Whitaker

GENERAL COUNSEL EMERITUS Joe Bax HONORARY LIFE MEMBERS Claude Arnold Kenn Brown Tina Cavaco Terri Clifton Kevin Fenn Diane Gilbert Anita Harrison Dwayne Henson Mike Koch Merry Mount Monette Reynolds Sherry Stevenson Kirk Tate Suan Tinsley Sonny Unverzagt Del Walmsley Nancé Wells H.P. Paul Young Jeanne Marie Zublin Dicks PATRON MEMBERS 1968 Century A/C Supply 1978 Houston Planned Energy Systems 1982 Cotton Commercial USA Inc. 1984 AAA Plumbers 1985 Gemstar Construction Development 1986 Craven Carpet 1987 Dixie Carpet Installations 1993 Hire Priority Staffing & Executive Search 1994 Camp Construction Services 1997 Apartments.com 1999 FSI Construction Inc. 2006 Lowe’s Pro Supply

PRODUCT SERVICE COUNCIL MEMBERS Susan Alvarado, CAS Century A/C Supply Chris Bell, CAS, Greenlogic Marivel Bownds, CAS, Valet Living Tammy Broadway, CAS American Fire Systems Shaun Callaway, CAS, Earthworks Neal Conant, CAS, Gemstar Construction Development Sean Cunningham, CAS, Flooring Warehouse Deborah Derouen, CAS ClutchCity Consulting Derek DeVries, CAS, Epic Multifamily Construction Marcelino “Tito" Estrada, CAS First Onsite Giovanna Gone, CAS, Century A/C Supply Dan James, CAS, Redevelopment Services Amanda Kelly, CAS, Brandt Electrical A/C & Heating Services

Debra Knight, CAS, Comm-Fit Stephanie Krop, CAS Emeritus, Poolsure Liz Levins, CAS Emeritus, Gemstar Construction Development Jim Martensen, CAS Epic Multifamily Construction Candis Mohr, CAS, AAA Plumbers Tracey Moore, CAS, Flooring Warehouse Karen Nelsen, CAS ALN Apartment Data Arely Pena, CAS The Liberty Group Nikki Sekunda, CAS, The Liberty Group Joseph Rodriguez, CAS, Greenlogic Blaise Spitaleri, CAS, Gemstar Construction Development Amber Whitaker, CAS FSI Construction

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ABODE MAY 2024 I VOLUME 47, ISSUE 5

Chief Executive Officer and Publisher CASEY WATTS MORGAN, MPP cmorgan@haaonline.org EDITORIAL AND DESIGN STAFF Director of Publications and Design DEBORAH NIX dnix@haaonline.org Communications Manager MADISON O’BAR mobar@haaonline.org ADVERTISING Vice President of Membership and Marketing AMANDA SHERBONDY, CAE asherbondy@haaonline.org CONTRIBUTING STAFF Chief Operating Officer SUSAN HINKLEY, CAE shinkley@haaonline.org Vice President of Government Affairs BRADLEY PEPPER bpepper@haaonline.org Chief Financial Officer TREY WIMBERLY, CPA twimberly@haaonline.org Vice President of Education LAUREN RAGIN, CMP lragin@haaonline.org Director of Resident Relations MATILDE LUNA mluna@haaonline.org Director of Rental Credit Reporting TINA DEFIORE tdefiore@haaonline.org Education Manager CINDY DE LA RIVA cdelariva@haaonline.org Director of IT WILL ALFARO walfaro@haaonline.org PRINTER TGI PRINTED www.tgiprinted.com

HOUSTON APARTMENT ASSOCIATION COMMITTEES COMMITTEE Executive Nominating Fair Housing Ethics Finance Past Presidents Council Legislative Political Action Golf Century Club Education Advisory Independent Rental Owners Connection Leadership Development Community Outreach Product Service Council Expo Exhibitor Membership Ambassador ONE Society Resident Relations A Resident Relations B Resident Relations Appeals HAF Fundraiser NEXT Property Awards

CHAIR Gina Erwin Stephanie Graves Howard Bookstaff Michelle Pawelek Gary Blumberg John Boriack Shelley Watson Stacy Hunt Starla Turnbo Nikki Sekunda Lindsay Torres-Smith Michelle Bridges

STAFF ADVISOR Casey Morgan Casey Morgan Casey Morgan Casey Morgan Casey Morgan Casey Morgan Bradley Pepper Bradley Pepper Bradley Pepper Bradley Pepper

Elizabeth Castro-Gray Kyle Brown Joe Melton Joey Rodriguez Deborah DeRouen Valerie Lacy Debra Knight Tito Estrada Karen Nelsen Jessica Wheeler Karah Carrillo Darlene Guidry Neal Conant Ryan Weis Monica Morales Susan Alvarado Diane Gilbert Beth Levine

Lauren Ragin Susan Hinkley Susan Hinkley Susan Hinkley Amanda Sherbondy Amanda Sherbondy

Lauren Ragin

Amanda Sherbondy Matti Luna Matti Luna Matti Luna Lauren Ragin Lauren Ragin Lauren Ragin

HOUSTON APARTMENT ASSOCIATION MISSION AND VISION: HAA is the leading advocate, resource and community partner for quality rental housing providers in the Houston and surrounding area. HAA develops leadership in the multifamily industry by engaging broadly diverse membership, embracing effective technology and advocating for a geographically inclusive association. ABODE IS THE OFFICIAL PUBLICATION OF THE HOUSTON APARTMENT ASSOCIATION serving the multihousing industry in Austin, Brazoria, Chambers, Colorado, Fort Bend, Harris, Liberty, Matagorda, Montgomery, San Jacinto, Waller and Wharton counties.

ABODE, MAY 2024, VOLUME 47, ISSUE 5 ABODE (USPS 024-962) is published monthly by the Houston Multi Housing Corporation. Publishing, editorial and advertising offices are located at 4810 Westway Park Blvd., Houston, Texas 77041. Telephone 713-595-0300. The $50 annual ABODE subscription rate is included in all member dues and additional subscriptions are available. The annual subscription rate is $50 for members, $65 for non-members.

Advertising rates are available upon request. Contributed material does not necessarily reflect the views and opinions of the Houston Apartment Association. Copyright © 2024 by HAA. Periodicals Postage Paid at Houston, Texas.

POSTMASTER: Send address changes to ABODE, 4810 Westway Park Blvd., Houston, Texas 77041.

www.haaonline.org

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SPONSOR MEMBERS These companies have generously supported the Houston Apartment Association with their sponsor membership.

Please give them careful consideration, whenever possible, in your business.

1st United Construction LLC 3BeeGuys Bee Removal 4 Point Resurfacing 5 Star Plumbing Houston A&A Fence & Iron A+ Aquatic Services AAA Staffing Ltd AAdvantage Laundry Systems ABC Supply ACM Contractors of Texas ACT Security Group Action Buggies Action Towing Inc Action Window Coverings Inc Adobe Floors Inc Advanced Building Supply LLC Adventure Playground Systems Inc Advocate Construction Inc Affinity Waste Solutions Air Pro Systems Alcaraz Lawn Care Alexander-Rose Associates Inc All American Mailboxes of Houston Inc All Dry Service All Power Solutions Allen Lockers ALN Apartment Data Alpha Patrol Officer Ambassador Services LLC American Builders Group LLC American Fire Protection Group American Fire Systems Inc American Platinum Builders AmRent Andrews Myers PC Apex Multifamily Arborworks TX ARR Commercial Services & Sheet Metal Artisent Floors ASAP Personnel Inc Assurance Electric LLC Asurety Dryer Vent & Fireplace Inspections ATSG American Towing Service Group LLC Audio Images International Inc B&G Construction Belfor Property Restoration Bell’s Laundries Bettencourt Tax Advisors LLC BGE Inc/aka Brown & Gay Engineers Inc BioTechs Crime & Trauma Scene Cleaning Blue HERON Technologies LLC Blue Marlin Maintenance & Services Blue Star Security LLC BluSky Restoration Contractors BoldREMO LLC Brady Chapman Holland & Assoc Brokerology Properties Brown & Brown Lone Star Insurance Agency Inc BSI Building Bright Houston C4 Protection Cameras Onsite LLC Cano Electric Inc Cantrell McCulloch Capital Disaster Solutions Capital Security Solutions Cast Iron Construction and Remodeling LLC Catalyst Construction Centex Construction Century Fire Protection Houston CEP Construction Services LLC Certified Apartment Staffing CFI Group Chadwell Supply Chicago Title Commercial Division

Citi Fence & Concrete City Pups Classic Same Day Blinds CNM Roofing Code Red Security Systems PLLC Cody’s Wrecker Service Comiskey Capital Insurance Agency Inc Commercial Fire Protection Community Roofing Texas Contractors Inc Core 24/7 Restoration & Construction Core Multifamily Fabrication CORT Furniture Rental CRE Business Solutions LLC Cromatik LLC Crowned Eagle Construction CSC Serviceworks CWC Renovation Inc Cypress Landscaping & Irrigation Inc D&G Quality Roofing Inc DeNyse Companies Designs by Holmes DNM Contracting Inc DoodyCalls Double Oak Erosion Dry Force Corp Dryer Vent Wizard Elite Roofing LLC Embark Services Emersyn Electrical Services LLC Encore Services TX, LLC EnviroSmart Multifamily Pest Solutions Epic Multifamily Construction EV Charge Solutions LLC/ EV Power Kings DBA Exo Edge Fantastic Floors FASTSIGNS Missouri City Featherston Sign Partners FFH Inc DBA Liberty Builders Fiat Construction LLC Fidus Construction Services Finish Factory Inc Fire Reconstruction Inc Flavor Finish Resurfacing Floor Merchant Fortified General Contractors Foxen Frontier Waste Solutions fun abounds Gambit Construction Gateman Inc Giordano Construction Inc Go-Staff Inc Gold Star Restoration Graphic Stylus Promotional Products GraphTec Inc GRASSA Construction Great American Business Products Greater Houston Pool Management Green City Security LLC Green Garbology Greenlogic Grindstone General Contracting Gulf Storm Roofing and Construction Gulf-Tex Roofing & Services H&R Operator Services Inc Halo Doors Inc Hamilton-Steele Outdoor Accents Hartland Roofing & Construction Hell N High Water Construction Higginbotham Hive Technology HMS Landscaping LLC Hoover Slovacek LLP Hut Services LLC Ideal Towing

Imperial Construction Imperial Wallboard Supply/ The Villa Drywall Inc. Infinity Power Partners Infinity Roofing & Restoration Insgroup Interior Logic Group Property Services Iris MF LLC J.P. Morin Company LLC JAK Environmental LLC Jenkins Restorations Johnstone Supply Leah McVeigh Design and Consulting Ledge Lounger Lee & Barrier Builders LLC LGC Builders LLC Lifeline Roofing Systems Lift-Texas Construction Lincoln Jacob Construction Lithotech Printed Products/ Forms Center LM Lawns Long Point Roofing Lopez Carpet Care & Painting LP Building Solutions Maldonado Nursery & Landscaping Inc Mandalay Construction LLC Masonry Solutions Inc Matrix Construction Services McMahan's Flooring Inc MCW Signs Inc Dba Signarama Magnolia Merk Electric Co Mohawk Industries Monge Contracting Group Montana Pavement Group LLC MPS Direct Mueller Water Conditioning Inc MVP Same Day Signs MX2 Commercial Paving NEI General Contracting Nelson Painting and Construction LLC Norman Roofing and Construction Northwood Construction On Site Towing LLC OnCall Patrol LLC DBA ParkingPass.Com Optima General Contractor LLC Outdoor Elements Over the Top Roofing and Remodeling Pace Mechanical Services LLC Parking Management Company/ PMC Towing Pasadena Insurance Agency Inc Paul Davis Restoration of Greater Houston PCS Creative Surface LLC Pepco Sales & Marketing Perfect Parking Phoenix Staffing Power Services of Texas Precision Safe Sidewalks LLC Pretty Cleaning Service LLC Pro-Tex Contracting Group LLC Property Guardians Protos Security Pura Flo Corporation PuroClean Quatro Tax LLC Qwikkit RAM Construction Ram Jack Foundation Solutions Real Floors Inc Redevelopment Services Redwood Private Security LLC Reliable Roofing of Texas Inc Reliant RENCON Rent.

Resident IQ Restoration 1 of Central Houston Revelation Windows & Doors REVS (Refuel Electric Vehicle Solutions) Right Scope LLC Riverway Title Roadrunner Restoration Company LLC Roto-Rooter Services Co Rotolo Consultants Inc (RCI) SafeRent Solutions Saint Clair & Sons Inc Scoop Troop HTX SEAL Security Solutions LLC Secure Insurance Sergeant Fifty-Five Insurance ServiceMaster Recovery Management SERVPRO of Cypress Servpro of Sugar Land Sherwin Williams Sign-Ups & Banners Signal of Houston Smart City Locating Snappt Space CT Towing Spartan Fire Protection Sprout Marketing Steward Trash Valet Service Stormwater Professionals Group Strata Roofing and Construction LLC Strategic Protection Solutions Stripe Lines Inc Dba Grass Lines Inc STX Roofing Sunny Pressure Washing LLC Surface Experts Sutton AC Contractors LLC Swain & Baldwin Insurance & Risk Management Texas Apartment Pool Services Texas Concrete Professional Company Texas Crime Prevention Agency Texas Southwest Floors Inc Texas Window Cleaning Co Inc The Apartments Concierge The Dick Law Firm The Legends Group LLC The Liberty Group The Window Source of Houston Tidal Electrical Services Inc Tillman Roofing Inc Tradition Services Two Brothers Foundation Repair United Protective Services Urban Design Constructors Urban Value Corner Store USA Heroes Coalition dba USA Real Estate Professionals (USAREP) USA Patrol Division Valet Living VBM Waste LLC WASH Multifamily Laundry Systems Watermark Restoration and Construction Webb Pest Control Westpark Communications Whitmans Contracting and Roofing Wilsonart LLC WorldVue XXL Construction Inc Yellowstone Landscape Yulf Decoration Group LLC

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Letter from the President

By GINA ERWIN, 2024 HAA President

HAA – YOU WERE MADE FOR THIS! Let’s address the giant pink elephant in the room… this year’s EXPO! This year, the theme for the HAA Education Conference and Expo is MADE FOR THIS (in case you haven’t figured that out yet 😉).

HAA’s biggest event of the year is all about embracing your network, exploring all that this industry has to offer and understanding that everyone attending the Expo was MADE FOR THIS industry.

Whether you are a supplier, an onsite/management professional, or just getting started, it takes a special individual to work in the multifamily industry, and once a year we all get together to celebrate why we do it and why we were MADE FOR THIS! This year we have an incredible lineup for our Education Conference. Our opening Conference Sessions feature Dr. Debbie Phillips with “The Breakfast of Champions,” along with Toni Blake on “Uplifted Leasing and Renewals.” For our second round of Conference Sessions, John Sons and Jeremy English will be discussing “Listen to Me!” by diving into what it takes to listen with purpose and understanding, and Kristi Fickert will cover how to “Unleash the Power of AI: Easy-to-Implement Use Cases for Multifamily Professionals.” Then for this year’s Keynote Luncheon, Judge Goodwin and HAA General Counsel Howard Bookstaff are performing a mock trial! You get to be part of the jury pool for NTV’s, trail prep, presenting cases before a judge and more.

Back again from last year, by popular demand, are the Spanish sessions!

For Session One, Michael Olvera will be going over the differences of “Repair vs.

Replace.” During Session Two, Eujenio Rojo will be talking about “New A2L Refrigerants, Myths and Facts.” Then, during the Spanish Keynote, Nelson Carcamo will discuss “The Leaders Heart: Unveiling Leadership and Navigating the Heart of Innovation and Inspiration.”

For more on the Education Conference, see Pages 16 and 17, and hear more from three of our session speakers starting with Toni Blake on Page 42.

Last, and certainly not least, a BIG thank you to this year’s Expo Committee for all of their hard work putting on this huge event! This one day requires a yearlong commitment of planning and execution, recruiting, assisting event exhibitors and promoting the show to potential attendees. This also includes corporate visits and onsite property visits, all while doing their “real jobs.” You could even say that this year’s committee was MADE FOR THIS! You can find them on the cover or working hard on May 16 at this year’s Expo!

Who made you realize you were MADE FOR THIS industry? Send those management personnel members a thank you by inviting them to the most anticipated event HAA hosts all year. I can’t wait to see you there!

www.haaonline.org

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These companies have generously supported the Houston Apartment Association with their patron membership. Please give them careful consideration, whenever possible, in your business.

May Patron of the Month

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Houston Planned Energy Systems

Apartments.com

HAA Member since 1978

HAA Member since 1997

Cotton Commercial USA Inc.

Gemstar Construction Development Inc.

HAA Member since 1982

Hire Priority Staffing & Executive Search

HAA Member since 1985

AAA Plumbers

HAA Member since 1993

HAA Member since 1984

Lowe’s Pro Supply

FSI Construction Inc.

HAA Member since 2006

HAA Member since 1999

Craven Carpet

Dixie Carpet Installations

HAA Member since 1986

HAA Member since 1987

Camp Facilty Services

Century A/C Supply

HAA Member since 1994

HAA Member since 1968

www.haaonline.org

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Legislative Update By SHELLEY WATSON, HAA Legislative Chair, with BRADLEY PEPPER, Vice President of Government Affairs

HAA VISITS CAPITOL HILL Association members from across the country meet with lawmakers during NAA’s Advocate.

IN MARCH, I had the opportunity to attend NAA’s Advocate event for the first time.

Advocate is an event where apartment association members from across the country travel to DC to meet with lawmakers to inform them on issues affecting the apartment industry.

HAA’s NAA delegates and alternates were divided into teams and we visited all of our congressional delegation on Capitol Hill. HAA had strong representation and did a great job advocating and educating our elected officials on the legislation that NAA is pushing. Thank you to the HAA members who joined me in participating: Kyle Brown, Gary Blumberg, Izzy Garza, Gina Erwin, Jenifer Paneral, Derek Devries, Kristin McLaughlin, Stephanie Graves, Martin Rubio, Claudia Rubio, Mindy Price, John Boriack, Monica Gracia, David Vasquez, Stephanie Krop, Christy Rodriguez, Nichole Williams and Starla Turnbo.

Specifically, we pushed three pieces of legislation: Choice in Affordable Housing Act (HR 4606/S 32) Respect State Housing Laws (HR 802/S 3755) Yes In My Backyard Act - "YIMBY" (HR 3507/S 1688).

The Choice in Affordable Housing Act would establish programs and grants to incentivize landlord participation in the Housing Choice Voucher program through one-time incentive payments to landlords, security deposit payments, bonuses to public housing agencies that employ landlord liaisons, and amounts for other recruitment purposes.

This year, NAA has been successful in

adding Congressman Mike Lawler (R-NY-17) to H.R. 4606, which ultimately led to Congressman Sean Casten (D-IL-6) joining the bill as well. There is a lengthy list of Democrats in line to join this important piece of legislation; however, to keep the co-sponsorship bipartisan in nature, the bill's original sponsors made the decision to add cosponsors “Noah's Ark” style. This means that for every Republican that joins, a Democrat in line will be added to the bill.

There has been conversation on a potential Senate Banking Committee housing mark-up for this year. A mark-up session is after a bill is heard in committee and when the bill gets amended, worked on, changed, etc. and is a critical step for it to be considered for a vote.

This bill has a high chance of being included should a markup occur.

The Respect State Housing Laws legislation would remove the 30-day notice to vacate requirement for properties receiving any federal assistance that remains in place from the CARES Act. Earlier this year, Senators Marco Rubio (RFL) and Bill Hagerty (R-TN) introduced S. 3755, The Respect State Housing Laws, in the Senate. Since its introduction, the bill has gained Senator John Kennedy (R-LA) as a cosponsor and Senator Mike Lee (R-UT) is expected to sign on in the near future.

On the House side, 10 new cosponsors to H.R. 802 since the beginning of 2024 brings the total co-sponsorship to 30.

The House Financial Services Committee (HFSC) originally scheduled H.R. 802 as part of the February 29th mark-up. However, due to House floor votes on government funding, the HFSC bill mark-up list was cut in half, with H.R. 802 included in the cut. It will be included in the next mark-up session, which is a great step toward finally passing this legislation.

The Yes In My Backyard Act would require certain Community Development Block Grant program recipients to submit to the Department of Housing and Urban Development information regarding their implementation of certain land-use policies, such as policies for expanding high-density single-family and multifamily zoning.

Since the beginning of 2024, NAA has been successful in adding both Senators Cynthia Lummis (R-WY) and Ron Wyden (D-OR) to S. 1688. The Senate original sponsors have the same approach as the bill sponsors for The Choice in Affordable Housing Act, adding new cosponsors “Noah's Ark” style. There is a list of Democrats that are waiting to join as soon as the bill receives more Republican support.

On the House side, an additional 10 cosponsors have been added in 2024, bringing the total co-sponsorship to 42.

While these were the bills we highlighted during our visit to DC, there are still other measures being considered on Capitol Hill.

In January of this year, Senator Klobuchar, Chairwoman of the Senate Judiciary / See Legislative, Page 69

The Houston Apartment Association Political Action Committee is the PAC of the Houston Apartment Association, a non-profit trade association representing the area apartment industry. Without political capital, our industry would not be as successful in representing you or your clients’ interests, and thus, your financial well-being. The HAAPAC participates in local and state political campaigns, helping candidates who support the apartment industry and its supplier businesses.

You can participate in the HAAPAC on several levels.

For more on HAAPAC, visit www.haaonline.org/haapac www.haaonline.org

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It’s the Law By HOWARD BOOKSTAFF, Hoover Slovacek LLP , HAA General Counsel

IT’S POOL SEASON Are you ready?

YOU GOTTA LOVE summer! Kids are off from school. Families are on vacation.

We are all having a good time!

However, it’s also pool season, which escalates your concerns regarding pool safety.

It’s always good this time of year to inspect your pools to be sure that you are in compliance with Section 265.190 adopted by the Texas Department of State Health Services (outlining the safety features for pools and spas).

The safety features involve a number of different aspects of the pool and pool area. In January, the Texas Department of State Health Services published proposed rules in the Texas Register for a public comment period. The adopted rules are scheduled to be published in the Texas Register May 17, 2024 and to be effective no earlier than May 22, 2024. Although the proposed rules have not yet been adopted, since the changes appear to be imminent, this article contains references to the revised rules. If you would like to see the proposed rules, please visit https://www.sos.texas.gov/texreg/pdf/backview/0119/0119prop.pdf. If you would like to see the current rules, please visit https://www.dshs.texas.gov/sites/default/files /poolspa/pdf/25%20TAC%20Chapter%20265 %20Subchapter%20L.pdf.

Safety features for pools and spas (as reflected in the rules which are proposed to be effective no earlier than May 22, 2024) • Safety rope and float lines and floor markings (section 265.190(a)(3)) o Class C pools (apartment pools) over 5feet deep must have a permanent method to mark the transition point of the pool floor from the shallow area to the deep areas using a color contrasting with the bottom of the pool, such as a 4-inch minimum width row of floor tile.

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• Depth markers (section 265.190(b)) o Depth markers must be placed in the top 4-1/2 inches of the pool or spa wall just under the coping and be positioned to be read by a user while in the pool or spa. o There must be no less than 2 depth markers for each pool or spa, regardless of size and shape. o Depth markers must be permanent with numbers and letters no less than 4 inches in height and be clearly marked in a color contrasting the background of the deck and vertical wall of the pool or spa. o Depth markers must be spaced uniformly around the perimeter of the pool or spa in intervals no more than 25 feet. o Deck depth markers must be slip-resistant and positioned to be read while standing on the deck of the pool or spa. o Depth markers must have units of measurement that either spell out “feet” or “inches” or abbreviate “FT,”, “IN” or fractions of a foot.

• Deck “NO DIVING” marker and symbol (section 265.190(c)) o Where a diving marker and symbol are required in pools, the marker and symbol must comply with the requirements in the International Swimming Pool and Spa Code (ISPSC) and: • The no diving marker and symbol must not be less than 4 inches in height. The no diving symbol must consist of a diver’s profile in a circle with a 45-degree slash through the diver.

• The color of the letters and symbol must be permanent and contrast with the background.

• The no diving marker and symbol on the deck must be slip resistant.

• The no diving marker and symbol on the deck must be within 18 inches of the water’s edge and positioned to be read while standing on the deck facing the water.

• If a permanent structure above the pool deck is within 5 feet of the water’s surface, the 4-inch no diving marker and symbol must be

on the structure so the warning is visible to persons attempting to use the structure for diving. The no diving marker and symbol are not required on diving boards or diving platforms, Americans with Disabilities Act-compliant chair lifts, slide flumes, lifeguard stands, or bridges over the water.

• The no diving marker and symbol are not required on the interior tile line of a pool or spa.

• Certain safety requirements for pools (section 265.190(e)) o In addition to safety signs required by the ISPSC, the following pool safety signs and operational procedures are required: • Signs must be securely mounted as applicable, readily visible to the pool user, and be posted within the pool yard unless otherwise stated within the rules.

• Sign panels and lettering must be durable for the weather conditions.

• Branding or artwork applied to signs must not distract from the message panel, and signs must have a distinct border.

• Safety signs can be combined on one sign or posted individually.

• Safety signs for pools constructed on or after the effective date of the new rules or safety signs replaced at pools constructed before the effective date of the new rules must comply with the signage identified in section 265.190(e)(5) of the Texas Department of State Health Services rules.

• In areas of Texas where most residents are non-English speakers, signs and other written warnings or information required by the rules may be posted in the predominant language, in addition to English.

• Variations of the language of the required safety signs are allowed if the language of the safety signs is substantially equivalent to the language in the rules and if local swimming pool and spa regulatory officials approve the variation before the sign is posted in the pool yard.

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• Rescue equipment (section 265.190(f)) o A pool must have at least one ring buoy with throwing rope and a reaching pole for every 2,000 square feet of pool surface area up to 6,000 square feet. A pool with more than 6,000 square feet of surface area must have an additional ring buoy, throw rope, and reaching pole for each additional 4,000 square feet of surface area or fraction thereof. Reaching poles and ring buoys with rope must be visible and readily accessible from all areas of the pool yard (additional requirements of the rules pertain to the reaching pole and throwing rope) • Certain safety requirements for spas (section 265.190(g)) o Spas have similar safety requirements with respect to signage as pools.

• Emergency summoning device (section 265.190(h)) o A pool or spa must have a minimum of one emergency telephone, emergency monitoring contact device, or alternative communication system that is capable of immediately summoning emergency services and that is readily accessible, within 200 feet of the water, and functioning when the pool or spa is open for

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use. An emergency summoning device for a pool or spa with a seasonal operation schedule must function 24 hours a day during the season the pool or spa is in use. Clear operating instructions for the emergency summoning device must be posted. o The rule also has specific requirements regarding the location of the emergency summoning device, how the telephone or summoning device must be answered, the capacity of the telephone to make calls to 911 dispatch or to an emergency service, how the emergency monitoring device must directly connect to a monitoring service, 911 dispatch or emergency medical services, an alternative communication system and how a cell phone can be dedicated for use at the pool or spa.

• Lighting at pools and spas (section 265.190(i)) o A pool or spa operating at night must have lightning providing visibility to all areas of the pool or spa while standing on the deck at the water’s edge.

Pool season is here! Let’s get ready!

Want more “it’s the Law”? See current and previous issues of ABODE online at http://issuu.com/haa_abode.

NEW for 2024: Got a minute?

The first Thursday of each month, HAA will release a series of videos by legal topic with multiple videos for each chosen theme. Don’t miss this continously building library of legal information, with subscriber access all year long.

Cost: $250 per subscriber/per email for one year of access. For more information, visit www.haaonline.org.

www.haaonline.org

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Resident Relations from the RESIDENT RELATIONS COMMITTEE

A HOP, SKIP AND A JUMP A resident requests charges removed after moving out before the end of her lease term.

A RESIDENT FILED a complaint with the Houston Apartment Association asking for delinquent charges to be removed from her credit after not receiving an itemized receipt from the property regarding $4,405.98 of charges owed after moving out of her unit.

The resident did not complete her full lease term after claiming another resident physically abused her. The resident sent in copies of the police report along with a video taken of her empty unit after moving out.

HAA reached out to the apartment property and passed along the information and that response was forwarded to the resident. Enclosed in the management’s response were copies of the lease, itemized receipts and photos of the damage in the unit. The property explained that after the resident had not paid her rent, they

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went to her unit to deliver a notice to vacate, finding that she had abandoned the dwelling and skipping on her lease contract. In addition to the damage that was left behind, the resident was charged for water usage, the cost of not providing a proper 60-day notice and the cost of reletting pursuant to her lease contract. After applying her $300 deposit to the charges the resident owed $4,405.98.

The case was heard during a Resident Relations Committee meeting where the committee decided in favor of management. The resident owed the property $4,405.98.

The HAA Resident Relations Committees provide an impartial review of resident complaints using the documentation provided by both the resident and management. When the commit-

tee finds in favor of the resident, HAA appreciates a direct response from the property to the resident within two weeks and a copy of the payment sent to HAA for our records. When the committee finds in favor of the resident, management may file an appeal. When the committee finds in favor of the management owner, the decision is final. If you are a manager with a resident issue, call HAA at 713-595-0300 for direct assistance.

Renters can be referred to HAA by calling713-595-0300 to speak to a trained consultant, fluent in English and Spanish, Monday through Friday from 9 a.m. to 4 p.m.

Residents can also be directed online to www.haaonline.org/renters.

www.haaonline.org

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education conference (paid attendees only) Scan and register for either the full conference or Expo only in advance!

8 a.m. to 9:30 a.m. – Conference Registration and Credential Breakfast 9:45 a.m. to 11:45 a.m. – Education Sessions in English and Spanish Noon to 1 p.m. – Keynote Luncheons in English and Spanish Price for the full conference: $160 by April 5; $185 from April 6 to May 12 NAA Credential Holders: $125 by April 5; $145 from April 6 to May 12 Full conference price after May 12 and on site: $190

9:45 a.m. to 10:35 a.m. – Session Options

10:50 a.m. to 11:45 a.m. – Session Options

English Sessions

English Sessions

The Breakfast of Champions What are you eating? What’s Eating You? with Dr. Debbie Phillips We have all heard that breakfast is the most important meal of the day. What you feed your mind is just as important as what you feed your body. Do you treat yourself like a world class athlete? This workshop serves as a catalyst for reaching new heights in personal mastery. Creating a positive mental mindset is the first step in changing your circumstances. Learning outcomes include: • A “mental meal plan” • Techniques for creating balance • Strategies that strengthen your mental muscle • Triggers that derail your emotional intelligence • Successful shifts for personal success

Listen to Me! with John Sons and Jeremy English According to recent mental health surveys, employees are feeling like their voices aren’t being heard and their concerns aren’t being understood. We will dive into what it takes to listen with purpose and understanding, and why this is important to your team's mental health. Learn why listening is the most important communication tool, whether you’re meeting in-person or across the miles.

Uplifted Leasing & Renewals with Toni Blake Discover how to defend your NOI in a flat market and valuestack your leasing presentation. Your teams will learn proactive relationship strategies to inspire leads during the online rental search in their ILS, review sites, social media, and community websites. Toni will show you how to raise rents on renewals without raising eyebrows with her powerful 24 Points to Consider negotiation card game. In the 2024 Uplifted Leasing & Renewal LIVE event, attendees will be given a code to register for a 30-day FREE All Access Pass to the Toni eDemand Online Library.

Sesión en Español (Spanish Session) Reparar vs. Reemplazar con Michael Olvera ¿Cuándo es realmente el momento de reemplazar algo o cuando algo simplemente necesita ser reparado? Hablaremos sobre la evaluación general del componente o componentes defectuosos y si tiene sentido invertir en una reparación o comprar un reemplazo.

Repair vs. Replace with Michael Olvera When is it truly time to replace something vs. when something just needs to be repaired? We will talk through the overall assessment of the failed component or components and if it makes sense to invest in a repair vs. purchasing a replacement.

Dr. Debbie Phillips

Toni Blake

Michael Olvera

Unleashing the Power of AI: Easy-to-Implement Use Cases for Multifamily Professionals with Kristi Fickert Curious about the magic of Artifical Intelligence and how it can transform your role and on-site operations in the multifamily world? Join us to demystify AI, explore free AI tools and discover practical ways you can use them to boost leasing success and create memorable renter experiences.

Plus, discover how to keep your authentic voice and brand front and center. Join us in this beginner-friendly session to unlock the potential of AI for on-site roles. Learn practical tips, explore free tools, and leave with a toolbox of ideas to supercharge your leasing and tenant interactions. No tech wizardry required – just your curiosity and enthusiasm!

Sesión en Español (Spanish Session) Nuevos Refrigerantes A2L, Mitos y Realidades con Eujenio Rojo, Century A/C Supply Este año empezarán a llegar nuevos equipos de aire acondicionado A2L. Conozca las regulaciones y protocolos de seguridad esenciales para estos refrigerantes ligeramente inflamables. Comprenda los nuevos procedimientos de instalación, sepa qué herramientas serán necesarias y conozca los sensores de fugas obligatorios y otros componentes del equipo.

New A2L Refrigerants, Myths and Facts with Eujenio Rojo, Century A/C Supply New A2L air conditioning equipment will begin to arrive this year. Learn about the regulations and safety protocols essential for these slightly flammable refrigerants. Understand the new installation procedures, know what tools will be required and learn about mandatory leak sensors and other equipment components.

John Sons

Jeremy English

Kristi Fickert

Eujenio Rojo

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Thank you sponsors:

www.haaexpo.org

Education Conference Welcome Ameritex Movers Prime Elevator Corp

Noon to 1 p.m. – Keynote Luncheons Spanish Keynote and Luncheon Keynote y Almuerzo en Español El corazón del líder: Revelando el liderazgo: navegando por el corazón de la innovación y inspiración con Nelson Cárcamo Profundice en narrativas reveladoras, experiencias profundas y perspectivas visionarias que inspirarán y resonarán con la esencia del liderazgo eficaz.

Desde afrontar los desafíos hasta fomentar la innovación, este discurso promete un viaje que invita a la reflexión al corazón de los principios del liderazgo.

The Leader’s Heart: Unveiling Leadership: Navigating the heart of innovation and inspiration with Nelson Carcamo Dig into insightful narratives, profound experiences and visionary perspectives that will inspire and resonate with the essence of effective leadership.

From navigating challenges to fostering innovation, this speech promises a thought-provoking journey into the heart of leadership principles.

Lanyards Massey Services

English Keynote and Luncheon Legal Luncheon Jury Summons: Be a Part of the Jury Pool with Judge Lincoln Goodwin, Justice of the Peace for Precinct 4, Place 1, and HAA General Counsel Howard Bookstaff

Expo Grand Entrance Epic Multifamily Construction Precision Appliance Leasing Expo Aisles American Fire Systems Ameritex Movers Best Plumbing Encore Services TX LLC Hire Priority Staffing & Executive Search Massey Services Qwikkit Tidal Electrical Services Inc Hand Sanitizer Stations Massey Services Qwikkit

Join us for a mock trial: Trials and Tribulations of an Eviction Trial.

Topics Discussed will include: • NTV’s • Trial preparation • Presenting a case before the judge • and much more.

Mobile Device Charging Stations Ameritex Movers Reliable Roofing Hydration Stations Ideal Towing Credential Corner Jenkins Restorations Credential Breakfast Behr Paint Encore Services TX, LLC English Breakout Session One Behr Paint Intersolutions Staffing

1 p.m. to 5 p.m. – FREE Expo for Management Attendees

English Breakout Session Two Ameritex Movers Hire Priority Staffing & Executive Search

Two $1,500 Cash Giveaways!

Legal Luncheon and Mock Trial Ameritex Movers

• 3:45 p.m. – 1st Featured Supplier Contest $1,500 Winner drawn and announced*

Spanish Keynote Speaker and Luncheon AAA Plumbers

expo To attend the Expo only, there is no charge for management personnel (Non-exhibiting suppliers are not able to attend.)

Noon to 1 p.m. – VIP Expo Hour (invitation only) 1 p.m. to 5 p.m. – Expo Grand Opening Over 250 Exhibitors!

• 4:45 p.m. – 2nd Featured Supplier Contest $1,500 Winner drawn and announced* • 4:15 p.m. – Remarkable Tablet Giveaway Winner announced* *Must be present to win.

Spanish Breakout Sessions AAA Plumbers Matrix Construction Services Expo Bar Station Artisent Floors Camp Construction Services Jet Waste Photobooth Poolsure Valet Living

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Join us as we recognize the multifamily industry's finest professionals and properties, as well as recent NAA credential holders.

2024 Honors Awards T

T

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Thank you to our generous sponsors

THURSDAY, JUNE 27 RECEPTION AND REGISTRATION FROM 4:30 PM TO 6 PM AWARDS PROGRAM WILL BEGIN PROMPTLY AT 6:30 PM

Individual Awards sponsored by

HILTON AMERICAS-HOUSTON 1600 LAMAR ST., HOUSTON, TEXAS 77010

T

$130/seat or $1,350 for a table of 10 Early Bird Discount: Save 10% by registering by June 6 Tables of 10 may be reserved by company name when paid in full.

Requests for refunds must be received in writing by the end of business day on June 24.

No refunds will be granted after June 24 or for no shows, but tickets are fully transferable.

Register online at www.haaonline.org/honors

T Property Awards sponsored by

Reception sponsored by

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MAY S M

Calendar HAA Education, Events and Meetings SCHEDULE

1-2

MAY 1

New Supplier Orientation Wednesday, May 1 10 a.m. to 11 a.m.

Via Zoom All new supplier members or representatives can attend this online orientation. Learn how to get involved and take advantage of member benefits. Email members@haaonline.org for details.

Ambassador ONE Society Meeting Wednesday, May 1 3:30 p.m. to 5:30 p.m.

Kirby Ice House Memorial Supplier partners can join this committee for HAA Ambassadors to find out how to promote HAA Events, contact properties to survey them on benefits, and network with other supplier partners.

Supplier members only.

Email members@haaonline.org for details.

CPO: Certified Pool Operator (English) Wednesday, May 1 and Thursday May 2 9 a.m. to 5 p.m.

CPO will dispel the myths in pool care and tremendously reduce chemical expenses and extend the life of your pool. Successful completion of this course offers apartment industry personnel a five-year certification from the National Swimming Pool Foundation and helps you ensure that pool chemicals are being used properly and when appropriate. Recommended for anyone working with pools, this course is also a great course for property managers. Make sure you are up-to-date on local codes to help reduce risk and liability by attending this informative session.

Visit www.haaonline.org for details.

Sponsored by Texas Apartment Pool Services

3

Sports Challenge Friday, May 3 9 a.m. to 5 p.m.

Bear Creek Soccer Complex, 3535 War Memorial Drive at Clay Road Sponsored by Century A/C Supply, Hire Priority, Foundation Specialists, Tidal Electrical Services, The Liberty Group, Epic Multifamily Construction, Redevelopment Services, American Fire Systems, Apple Termite and Pest Control, Ideal Towing, Fidus Construction, Best Plumbing, Green City Security

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W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

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Excel 102 Tuesday, May 7 9 a.m. to 5 p.m.

Visit www.haaonline.org/events for information and to register.

Sponsored by Steward Trash Valet Service

8

HAA PAC Luncheon Wednesday, May 8 11:30 p.m. to 1 p.m.

Email govaffairs@haaonline.org for detail.s Resident Relations Committee A Meeting Wednesday, May 8 2 p.m.

Closed committee meeting via Zoom

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Avenues: Maintenance Blvd. 2 Thursday, May 9 9 a.m. to Noon See Page 22 for details.

Sponsored by The Liberty Group

JUNE S M T

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S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

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Board of Directors Meeting Thursday, May 16 10:30 a.m. to Noon Sponsored by Behr Paint and SafeRent Solutions Featured Event: HAA 2024 Education Conference & Expo Thursday, May 16 8 a.m. to 5 p.m.

NRG Center, Hall B See Pages 16 and 17 for details and sponsors.

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Avenues: Technology Row 1 Thursday, May 23 9 a.m. to Noon See Page 22 for details.

Sponsored by AAA Plumbers

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HAA Offices Closed Monday, May 27 The HAA Offices will be closed in observance of Memorial Day.

Did they pay their rent?

Rental Credit Reporting (RCR) was established in 1977 to solve screening problems the Houston Apartment Association founders felt plagued the local apartment industry. RCR has unsurpassed data on resident rental histories in the Houston region. The Houston Apartment Association and SafeRent are partnered to expand RCR and include numerous searches in one bundled report with immediate and unlimited inquiry access.

To learn more and subscribe, call RCR at 713-595-0300, email rcr@haaonline.org or visit www.haaonline.org.

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www.haaonline.org

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Please note that dates and times are subject to change. Check the calendars at www.haaonline.org/events for the most up-to-date information.

JUNE 4-5

Email members@haaonline.org for details.

7

Leasing 101 Tuesday, June 4 through Wednesday, June 5 9 a.m. to 5 p.m. on Tuesday 9 a.m. to Noon on Wednesday From Fair Housing to today’s terminology and sales techniques, the industry’s most seasoned and dynamic instructors are on hand to educate students on the boundless potential that awaits those who choose the apartment management industry as their career. Visit www.haaonline.org for more information.

ACES Luncheon Friday, June 7 11:30 a.m. to 1 p.m. n pursuit of an ever-increasing level of professionalism, the Apartment Community Executives & Supervisors group has created a vehicle to interface with members and exchange information and knowledge. Visit www.haaonline.org/events for more information and to register.

Sponsored by Best Plumbing and Catalyst Construction

5 New Supplier Orientation Wednesday, June 5 10 a.m. to 11 a.m.

Via Zoom All new supplier members or representatives can attend this online orientation. Learn how to get involved and take advantage of member benefits. Email members@haaonline.org for details.

NEXT Breakfast Tuesday, June 11 8:30 a.m. to 10 a.m.

HAA NEXT is a network of young professionals committed to the growth of future leaders with HAA through education, peer-to-peer networking, and legislative and community involvement. Visit www.haaonline.org/next.

Sponsored by Lincoln Jacob Construction and Qwikkit

Ambassador ONE Society Meeting Wednesday, June 5 3:30 p.m. to 5:30 p.m.

Kirby Ice House Memorial Supplier partners can join this committee for HAA Ambassadors to find out how to promote HAA Events, contact properties to survey them on benefits, and network with other supplier partners.

Supplier members only.

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12

IROC Breakfast Wednesday, June 12 8 a.m. to 10 a.m.

Whether you own/operate two or 200 units, we encourage you to join HAA and your fellow independent owners for networking, education and more. Topics range from regulatory and compliance concerns to

leasing and marketing strategies for smaller communities on a limited budget. Contact education@haaonline.org for details.

Sponsored by Matrix Construction Services Resident Relations Committee B Meeting Wenesdady, June 12 2 p.m.

Closed committee meeting via Zoom

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Avenues: Main Street 2 Thursday, June 13 9 a.m. to Noon See Page 22 for more information.

Sponsored by Best Plumbing Sponsorship Auction Thursday, June 13 3 p.m. to 5:30 p.m.

Supplier partners can purchase sponsorhips for upcoming HAA meetings and events. Contact asherbondy@haaonline.org for details.

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HAA Offices Closed Wednesday, June 19 The HAA offices will be closed in observance of Juneteenth

25-26

CPO: Certified Pool Operator (Spanish) Tuesday, June 25 and Wednesday June 26 9 a.m. to 5 p.m.

CPO will dispel the myths in pool

care and tremendously reduce chemical expenses and extend the life of your pool. Successful completion of this course offers apartment industry personnel a five-year certification from the National Swimming Pool Foundation and helps you ensure that pool chemicals are being used properly and when appropriate. Recommended for anyone working with pools, this course is also a great course for property managers. Make sure you are up-to-date on local codes to help reduce risk and liability by attending this informative session.

Visit www.haaonline.org/events to register.

Sponsored by Poolsure

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Featured Event: Honors Awards Thursday, June 27 5 p.m. to 8 p.m.

1600 Lamar Street, 77010 Join us as we honor and celebrate the multifamily industry's finest professionals and properties, as well as recent NAA credential holders. For more information and to register, visit www.haaonline.org/events and see Page 18.

Individual Awards sponsored by Apartments.com and Tidal Electrical Services Property Awards sponsored by American Fire Systems and Ameritex Movers Reception sponsored by Century A/C Supply and Lowe’s Pro Supply

UNLESS OTHERWISE NOTED, all events meet at our Dinerstein Reed Prokop Education Center, 4810 Westway Park Blvd., second floor, in either the Direct Energy and Liberty Personnel & Executive Search or the Camden and Michael Stevens Interests Room.

Meetings located at the HAA Offices, 4810 Westway Park Blvd., first floor, will be held in the Redi Carpet and Winograd Families/Judwin Properties Conference Room. See www.haaonline.org/events for an interactive calendar.

nrg center • hall b

may 16, 2024 #madeforthis www.haaonline.org

#haaexpo2024

www.haaexpo.org May 2024

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What is Avenues?

It is a series of seminars presenting nationally-acclaimed speakers who are experts in their fields, with sessions for every level of multifamily professional.

Who Can Sign Up? We offer multiple options for registration: • Annual per property subscription • based on the number of units.

• Individual Annual Supplier • Partner subscription • Individual/Corporate • subscription rate

What does this get me?

Once you sign up it gives you access to all 15 education sessions through out the year. All you need to do is respond to the reminder email before each session letting us know how many are attending.

Pricing: • Fewer than 200 units: $210/year • 201-350 units: $410/year • More than 351 units: $510/year • Supplier: $210/year • Corporate Individual: $210/year • Individual sessions: $60/person Three (3) CEC credits awarded per session.

Look for the class schedule at www.haaonline.org for details. Contact the HAA Education Department at education@haaonline.org or register online at www.haaonline.org.

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BE A PART OF THE NEXT GENERATION OF HAA LEADERSHIP. This niche group within HAA is dedicated to the networking and professional development needs of HAA’s young professionals and it is open to all members. Network with your peers and grow your career together among the next generation of HAA leadership! To learn how to become involved with NEXT, see online at www.haaonline.org/next.

NEXT Mission Statement: A network of young professionals committed to the growth of future leaders with the Houston Apartment Association through education, peer-to-peer networking, and legislative and community involvement.

HAA NEXT programs include networking socials hosted at various venues across Houston and professional development breakfasts held at the HAF Education Center. The Professional Development programs feature special guest speakers on timely topics relevant to enhancing and furthering your multifamily industry career.

2024 NEXT Co-Chairs:

Register online at www.haaonline.org/next or email us at events@haaonline.org for more information.

We look forward to meeting you!

Monica Morales, CAM, Q10 Property Advisors

Susan Alvarado, CAS, Century A/C Supply

s and r a d n e EXT! our cal y N s k ’ r t a a M r wh o f d e n stay tu

2024 NEXT Events: Professional Development Breakfasts: June 11 September 24 Socials: August 15 December 5

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Booth #541/543

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On the Scene with the HAA PAC HAA PAC Steering Committee Thursday, March 7 The HAA Political Action Committee welcomed newly elected City of Houston Council Members Fred Flickinger (District E) and Twila Carter (At-Large Position 3) for a HAA PAC Steering Committee luncheon and meeting. Both council members spoke on the topic of budgets, utilities and public safety.

Additionally, members had the opportunity to hear about their experiences as newly elected council members.

WE’RE ALL ABOUT BETTER GOVERNMENT Threats from government are coming at the apartment industry at a rapid pace. The HAA PAC, the political action committee of the Houston Apartment Association, needs your help to fight bad legislation. HAA members can participate in the PAC on several levels. Committee application forms are available. To join, renew or learn how to become involved with the PAC, see online at www.haaonline.org/haapac or contact govaffairs@haaonline.org.

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www.haaonline.org

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On the Scene Photos by MARK HIEBERT, Hiebert Photography HAA Volleyball Tournament Friday, March 22 at District 249 Thank you to our generous sponsors: Court Sponsors: Catalyst Construction and Matrix Construction Lunch Sponsors: Intersolutions Staffing and Precision Appliance Leasing Snack Sponsor: SafeRent Solutions

HAA members hit the courts to volley with HAA! 1. First Place Team: La Salle Landscaping, champions for the eighth year running 2. Second Place Team: RPM Living/Gambit Construction 3. Third Place Team: Central Renovation Solutions.

For more photos, visit www.haaonline.org.

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On the Scene Photos by MARK HIEBERT, Hiebert Photography HAA Volleyball Tournament

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On the Scene Photos by MARK HIEBERT, Hiebert Photography HAA Volleyball Tournament

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www.haaonline.org

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On the Scene Photos by MARK HIEBERT, Hiebert Photography HAA Volleyball Tournament

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www.haaonline.org

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Welcome the knows 2023 you Expo Committee The 2024 Expofrom Committee are MADE FOR THIS and welcome all owner/management company personnel to the 2024 Education Conference & Expo May 16 in Hall B of NRG Center!

In the center at right: Expo Committee Chair Deborah DeRouen, Clutch City Consulting Top row, left to right: Anita Alberger, Intersolutions Staffing Paola Rodriguez, Foresight Asset Management Tyler Jones, Roof Top Innovations Xochitl Flores, Church Pool Services Marivel Bownds, Valet Living Tammy Broadway, American Fire Systems Inc. Carina Bryars, Valet Living Marilyn Rivero, First Onsite Restoration Shaun Callaway, Earthworks Inc. Kelsey Callaway, PooPrints Second row: Tracey Moore, Flooring Warehouse Collista Franklin, Allied Orion Group Sara Hinson, Allied Orion Group Nicole Aldrich, GWR Management Erica Janke, Jetty Jenny Juarez, RPM Living Brooke Kirkpatrick, Rent.

Debra Knight, Comm-Fit Andrew Najar, Keener Management LLC Third row: Stephane Leveque, Rent.

Liz Levins, Gemstar Construction Development Inc. Jim Martensen, Epic Multifamily Construction Kathy Motis, Greystar Earl Lacy, Resman Angie Aversa, The Liberty Group Jana Gragg, Landmark Management Group Tito Estrada, First Onsite Restoration Natalie Spratt, Mosaic Residential Inc. Bottom row: Arely Pena, The Liberty Group Philip Price, HD Supply Multifamily Victoria Tiemann, Redi Carpet Sales of Houston Amber Whitaker, FSI Construction Ruha Vohra , Veritas Equity Management Ryan Weis, Crestmark Construction Services Valerie Lacy, Cushman & Wakefield Blaise Spitaleri, Gemstar Construction Development Not pictured: Susan Alvarado, Century Air Conditioning Supply Meredith Bunting, Dinerstein/TDC Management Amanda Kelly, Brandt Electrical A/C & Heating Jamila Ross, Asset Living

nrg center • hall b

may 16, 2024 #madeforthis

#haaexpo2024

www.haaexpo.org

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Booth #239

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scan to win!

Visit the Expo Featured Suppliers for TWO chances to win $1,500!

Start your tour of the expo floor and visit the HAA Featured Suppliers as they show off their products and services.

While you’re at it, you can earn three chances to win $1,500 on the day of the show! At the very least, you could find a new supplier partner while you play!

Here's how it works: Register to play the contest by scanning the QR code to download the ScanHunt game application.

Play the game on your smart device! o Scan the QR code displayed at each booth. o Visit AT LEAST 12 of the 24 booths to earn 120 points for ONE raffle ticket. o Visit 18 of the 24 booths to earn 180 points for TWO raffle tickets. o Visit all 24 booths to earn 240 points for THREE raffle tickets. o Drawing will be held at the times listed below.

Get your raffle tickets! Once you have completed your visits, show your digital score card to an HAA Staff member at the HAA booth at the back of the hall to receive your raffle ticket(s). (This is NOT a timed contest. Completing the games earlier does not determine the drawing winner.)

Drawing times: o Scan to Win Drawing #1: 3:45 p.m. o Scan to Win Drawing #2: 4:45 p.m.

Winners must be present to win and will be announced over the PA system at the HAA booth located at the back of the hall at the times indicated above.

No purchase necessary.

MANAGEMENT ATTENDEES ONLY.

1

Look for this logo in advertising and at participating exhibitor booths at the Expo

Participating Featured Suppliers:

In booth order: Brandt Electrical A/C & Heating Services LLC 7/8/9 Mohawk Industries 141 Valet Living 12/13 SafeRent Solutions 143 Precision Appliance Leasing 239 Guardian Construction 315/414 Dixie Interiors 403 Apartments.com 404/406 Gemstar Construction Development Inc 409 Crowned Eagle Construction 410 Chadwell Supply 427 Texas Apartment Pool Services 437 Ameristar Screen & Glass 440/442 Ideal Towing 503 Century A/C Supply 521 Epic Multifamily Construction 541/543 Camp Facility Services 621/623 Best Plumbing 711 Tidal Electrical Services 725 Affordable Quality Electric 815 Church Foundation Repair 920 Johnstone Supply 905/906 AAA Plumbers 914/915

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The 2024 Expo exhibitors cordially invite all owner/management company personnel to attend the FREE exhibition Advertisers listed in bold are Featured Suppliers for the HAA Expo May 16 in Hall B of NRG Center.

Giveaway. See Page 38 for details Exhibitors list as of press time..

COMPANY ......................................BOOTH_NUMBERS 5 Star Plumbing Houston .............................130/132 AAA Plumbers .....................914/915 AAA Staffing Ltd....................................................743 ADT Multifamily ....................................................719 Advance LED Solution LLC .....................................416 Advanced Exercise.................................................105 Adventure Playground Systems Inc......................700 Affinity Waste Solutions........................................736 Affordable Quality Electric ...........815 Airemaster of Houston..........................................435 Alarmtechs Inc ......................................................601 All Dry Service ......................................................831 All Floors Carpet Cleaning ....................................824 All Power Solutions...............................................820 Ally Waste .............................................................818 ALN Apartment Data.............................................632 Ambassador Services LLC ......................................119 American Builders Group LLC...............................704 American Fire Systems Inc....................................533 Ameristar Screen & Glass ...440/442 Ameritex Movers Inc.............................................439 Apartment Life......................................................804 Apartment List......................................................002 Apartments.com .................404/406 Apple Termite & Pest Control Inc ..................314/316 Arborworks TX.......................................................741 Aroma Impressions...............................................231 Artisent Floors ...............................................238,240 ASAP Personnel Inc ...............................................015 Assertive Industries ...............................................121 ATI Restoration .....................................................340 Atlas Applied Systems LLC.....................................114 Audio Images International Inc ............................222 Behr Paint Company ...................331 Belfor Property Restoration..................................536 Best Plumbing LLC .......................711 Beyond General Construction LLC.........................305 BGSF ............................................................200/202 Big City Pest & Wildlife.........................................732 Bio-One Houston South.........................................225 BioTechs Crime & Trauma Scene Cleaning............103 Blue HERON Technologies LLC ..............................534 Brandt Electrical, A/C, and Roofing Services ........007/008/009 Brokerology Properties.........................................643 Camp Facility Services .........621/623 Cano Electric Inc....................................................903 Capital Construction..............................................420 Catalyst Construction.....................................733,735 Central Renovation Solutions................................717 Century Air Conditioning Supply ..521 Century Fire Protection Houston...........................125 Certified Computer Repair....................................342 Chadwell Supply..........................427 Cherokey Piping Co...............................................611 Church Foundation Repair ...........921 Church Pool Services.............................................920 Classic Protection Systems Inc ..............................808 Clozzits..................................................................139 Comcast ................................................................527 Comm-Fit ..............................................................609 Concrete Raising Corp...........................................801 Conservice ............................................................702 Contractors Inc .............................................901/902 Core 24/7 Restoration & Construction .................234 Core Landscape Group..........................................833

Core Multifamily Fabrication................................720 Cotton Commercial USA Inc..................................003 Craven Carpet Inc .................................................909 Crestmark Construction Services ..................907/908 Crowned Eagle Construction ........410 D&G Quality Roofing Inc ......................................707 Dixie Interiors.............................403 DNM Contracting Inc.............................................827 Dog Paws - DNA Pet Waste Solutions ....................613 DoodyCalls....................................................100/102 Double Oak Erosion..............................................235 Dry Force Corp......................................................310 Earthworks Inc......................................................842 Encore Services TX, LLC.........................................838 Entrata® .............................................................433 Epic Multifamily Construction........................541/543 Ferguson Facilities Supply............................104/106 Fidus Construction Services...................................335 Fire Reconstruction Inc..........................................712 First Onsite Restoration ........................................432 Fit Supply LLC.......................................................803 Flooring Warehouse .............................................840 Freedom Construction LLC.....................................817 Fresh Aire of Galveston County ............................339 FSI Construction............................................441/443 fun abounds.........................................................233 G & H Trash Valet Inc...................................605/607 G.O. Plumbing Services Inc ..........................318/320 Gambit Construction.....................................724/726 Gateman Inc.........................................................207 Gatewise Incorporated..........................................722 GDE Renovations LLC.............................................011 Gemstar Construction Development Inc.................409/730 Graphic Stylus Promotional Products....................135 Great American Business Products .......................232 Green Garbology..................................................532 Green Mountain Energy........................................217 Greenlogic ....................................................138/140 Grindstone General Contracting ...................107/109 Guardian Construction .........315/414 Gulf Storm Roofing and Construction...................635 Hahn Equipment...................................................243 Halo Branded Solutions........................................343 HandyTrac Key Control .........................................326 Hardman Signs .....................................................019 HD Supply Multifamily..................................332,334 Helvex USA Inc .....................................................806 Hentana Construction LLC.....................................006 Hercules Outdoor Amenities .................................307 Hire Priority Staffing & Executive Search .............542 Hoffer Furniture....................................................016 Horisons LLC .........................................................426 Houston Colors Painting & Resurfacing Co...........739 ICONstrux Design + Build.............................835/837 Ideal Towing ...............................503 Impact Property Solutions...................634/636/638 InterSolutions Staffing..........................................631 iTech Monitoring ...................................................010 Jenkins Restorations .............................................137 Jet Waste Services........................................336/338 Jetty......................................................................540 JMI Contractors Inc................................................319 Johnson Commercial Fitness/Johnson Health Tech Retail, Inc..............................................................237 Johnstone Supply ...............905/906

JWilliams Staffing ................................................839 Kastle Systems International.................................311 KeyTrak Inc...........................................................709 Kings III Emergency Communications ..................805 Lawson Construction & Builders Inc......................127 Leisure Creations...................................................810 Liftmaster .............................................................832 Lincoln Jacob Construction....................................333 Lincoln Security Systems Inc .................................814 Lowe’s Pro Supply.................................................415 LP Building Solutions............................118/120/122 M.A.C. Mechanical Plumbing LLC..........................841 Major League Gutter Cleaning..............................538 Massey Services Inc...............................................716 Matrix Construction Services .........................115/214 McMahan's Flooring Inc........................................226 Metropolitan Staffing Solutions ............................133 MirrorMate Frames...............................................734 Moen Inc...............................................................301 Mohawk Industries .....................141 Montana Pavement Group LLC..............................819 MRI Real Estate Software......................................412 Mueller Water Conditioning Inc.............................219 Multifamily Utility Company ................................322 MultiPro Property Solutions.........................706/708 Namco Mfg Inc.............................................731/830 National Credit Systems Inc..................................701 Norman Roofing and Construction .......................807 On Guard Inc.........................................................916 OnCall Patrol LLC DBA ParkingPass.Com...............619 Optimized Waste Removal LLC .............................922 Outdoor Elements ........................................727/826 Pace Mechanical Services LLC................................215 Pavement Services Corporation ............................742 Payless Insulation.........................................131/230 Penco Access Control LLC dba Penco Gate and Fence...........................738/740 Penn Apartment Staffing LLC................................821 PetScreening.........................................................721 Phoenix Staffing...................................................422 Poolsure................................................................633 Poolworx ..............................................................323 PPG Paints....................................................537/539 Precision Appliance Leasing ........239 Precision Safe Sidewalks LLC................................823 Prime Elevator Corporation ..................................434 ProCollect Inc........................................................327 ProMaxima Fitness................................................111 Property Cost Systems..........................................430 Qwikkit..................................................................101 RAM Construction..........................................017/018 Rasa Floors............................................................515 Reakct Security Services Inc..................................737 Real Floors Inc......................................................509 Recycle NOW.........................................................303 Redevelopment Services ...............................917/918 Redi Carpet Sales of Houston Ltd..........................421 Red-X Carpet Care .................................................108 Reliable Roofing of Texas Inc................................715 Reliant..........................................................306/308 RENCON .......................................................400/402 Rent.......................................................................418 Repipe Specialists..................................................117 Respage................................................................424 SafeRent Solutions ......................143 Scoop Troop HTX...................................................436 Scott Equipment Inc..............................................242

Securitas Security Services Inc..............................236 SentriForce............................................................302 ServiceMaster Recovery Management..........124/126 Sherwin Williams.........................................800/802 Sign-Ups & Banners..............................................004 Smart Apartment Data.........................................005 Snappt..................................................................205 South Central Electric LLC.............................703/705 South Texas Fabrication and Metal Works............809 Sprout Marketing.........................................834/836 Stealth Monitoring................................................337 Steri-Clean.............................................................816 Steward Trash Valet Service ..................................123 Stormwater Professionals Group ..........................300 Sundek of Houston...............................................325 Super Carpet Steamers.................................218/220 Surface Designers Remodeling .............................116 Surface Experts.....................................................227 T.W. Hicks Inc ........................................................216 Texas Apartment Pool Services....437 Texas Coast/Lone Star ..........................................241 Texas Package Solutions Inc.................................825 Texas Southwest Floors Inc...........................208/210 Texscape Services.........................................625/627 The Apartments Concierge....................................822 The Cweren Law Firm...........................................723 The Liberty Group........................................640/642 The Package Center..............................................603 The Urban Foresters LLC ..............................637/639 The Window Source of Houston............................710 TheGuarantors......................................................309 Three Amigos Texas LLC ......................204/206/324 Tidal Electrical Services Inc...........725 Tradition Services..................................................221 Tree Care Inc.........................................................321 TXU Energy...........................................................535 United Protective Services.....................................408 USA Heroes Coalition dba USA Real Estate Professionals (USAREP)................................134/136 Valet Living .........................012/013 VBM Waste LLC .....................................................223 Velocity Services Group ................................201/203 Vima Decor............................................................014 Virtual Blue...........................................................438 WASH Multifamily Laundry Systems.....................211 Watchtower Security .............................................224 WeDoTrash....................................................213/312 Window World......................................................330 WithMe..................................................................718 Yardi Systems Inc .................................................209 Zillow Rentals................................................615/714 Zoom Drain ..........................................................304

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Rather than sidelining our team while AI tech stacks facilitate a total digital customer leasing experience, this human-first learning and development plan moves our H2H Multifamily CX into every aspect of the consumer experience to increase leads and answer the pertinent questions of how a PERSONal human connection impacts the apartment leasing experience.

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PERSONal H2H Multifamily CX The Power of “al” in a world of A.I.

By TONI BLAKE, President, TotallyToni.com

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he human connection will always be relevant in our digital-first world. As the tech stack transforms the multifamily customer experience (CX) in leasing and resident retention, we are redefining our approach to learning and development programs with an H2H (Human-to-Human) multifamily CX. “Gone will be the days of view/lead management as listed items aimed to check off,” explains Marcella Eppsteiner, Chief Experience Officer from Mission Rock Residential, “The renter and team member experience will become more personalized and connected because AI will shift time from task management to value-added and impactful interactions.”

One hundred years ago, a 1920 sales training book titled “How to Increase Your Sales” (https://www.sciencedirect.com/science/article/ab s/pii/S0019850104000525) first listed the steps of selling. Multifamily leasing adopted these traditional performance roles, and our apartment leasing procedures and Key Performance Indicators have been structured around this direct sales language.

The language in a selling process has remained virtually the same for at least a century.

At TotallyToni, we are excited to introduce a new training concept: the Power of al – PERSONal Connections H2H Multifamily CX. I am beta-testing a new digital human-first leasing approach that amplifies human connection and relationship building with our team in the future resident's leasing CX (Customer Experience). This new PERSONal learning and development redesign

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focuses on the H2H Multifamily CX. It moves from standard commercial/sales language to skills and techniques that embrace our natural roles when building PERSONal human connections.

Why Now? • Mental fatigue and loneliness overwhelm today’s renters, making strong sales tactics a turn-off.

• Moving is very stressful. People appreciate compassion and understanding of their circumstances.

• This is PERSONal. Home is the second most emotional word in English.

• There is a trust crisis in our world. People trust a PERSON over AI. • People want to do business with a PERSON. • People want to feel and experience a sense of community as part of their decision process.

• Belonging is still a deep human psychological need.

• 99% of renters want to envision the exact unit they will call home. (https://www.apartments.com/grow/learning-center/q4-2023-renter-survey) It’s time for a PERSONal approach.

Rather than sidelining our team while AI tech stacks facilitate a total digital customer leasing experience, this human-first learning and development plan moves our H2H Multifamily CX into every aspect of the consumer experience to increase leads and answer the pertinent questions of how a PERSONal human connection impacts the apartment leasing experience.

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PERSONal Connection is achieved by mastering conversational skills and creating meaningful PERSONal conversation. This includes practicing a compassionate tone of voice and understanding the impact of authentic emotional connection.

Introducing: H2H Multifamily CX: 5X FIVE The Power of PERSONal Connection In 2024, I am inspiring my seminar audiences away from traditional sales with view/lead management as listed items aimed to check off to a more PERSONal approach with five essential human roles.

• Investigate • Advocate • Influence • Facilitate • Celebrate

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team to fill the role of facilitator in the leasing CX. The PERSONal connection establishes our team as a guide to understanding online payments, pet policies, and move-in protocol and providing information on schools, health care, banking, coffee shops, and more. The 2024 leasing learning and development plan includes these new facilitator skills.

Investigate: PERSONal Connection is achieved by mastering conversational skills and creating meaningful PERSONal conversation. This includes practicing a compassionate tone of voice and understanding the impact of authentic emotional connection.

We have a revised list of intriguing leasing questions combined with advanced listening skills. I have discussed updating the guest card data fields with industry software companies using a PERSONal approach to documenting the resident’s story. Without their story, we will continue to repeat ours.

Knowledge is power! Knowing our future resident’s PERSONal story of who, what, when, and why allows us to replace the firstperson (me, mine, ours) to craft a secondperson (you, yours) customized leasing experience that transforms the sense of ownership from our community into their new home. The 2024 leasing learning and development plan includes these new skills in our role as an investigator.

details and establishes trust in the information that technology provides.

The Apartments.com Q4 2023 Renter’s Survey reported that 99% of renters care about unit-level details. They don’t want to lease a generic A-1 floor plan; they want to say, “YES to their new ADDRESS.” Feeling our team’s enthusiasm for the community while sharing PERSONal information about sunrise and sunset views from their patio is a powerful influence in their decision. This is the same reason why reviews are important.

People want a second opinion from a trusted source, H2H, and human-to-human! Our team’s heartfelt PERSONal stories of life in our community, sharing the community's character, and PERSONal decorating tips from residents can be the tipping point for many leasing decisions. The 2024 leasing learning and development plan includes these new influencer skills.

Advocate: Moving is one of the top three most stressful life events, rating just below a death in the family. We have built exclusive relationship-building tools only shared in our human interaction to build relationship equity and trust with our teams. These digital tools are designed to reduce stress and provide advice to a future resident in organizing their move. Advocate Tools include The New Resident E-Book, New Resident Mover’s Checklist, and target apartment staging tools with shopping QRs, Invitation Stations, and QR video links to “Meet the team.” The 2024 leasing learning and development plan includes these new advocate skills.

Join Toni Blake on May 16 at the 2024 HAA Education Conference & Expo for an H2H, human-to-human look at multifamily leasing and marketing CX! Follow Toni on LinkedIn (http://www.linkedin.com/in/toni-blake43011a3) to see progress reports and updates. Explore more revelations in The TotallyToni Multifamily Trend Report. (https://totallytoni.com/trends/)

Influencer: Why does the future resident ask our teams to confirm the price on the phone? We are living in a trust crisis. Scamborn skepticism and stories of the dark web inspire people to want to do business with people, H2H, and human-to-human. The human connection with our team confirms

Facilitate: While our online presence inspires interest, a PERSONal connection instills trust as a guide to facilitate residency in our community! Providing QR links to the online application, F.A.Q. on the qualification process, and clear directions on “the next steps” to becoming a resident allow our

Research links: https://www.sciencedirect.com/science/article/abs/pii/S0019850104000525 https://www.apartments.com/grow/learning-center/q4-2023-renter-survey https://totallytoni.com/trends/ www.linkedin.com/in/toni-blake-43011a3

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Celebrate: Celebrating is a popular reason to see friends and loved ones. Finding a new address is the first of many opportunities to celebrate with our residents. Intentionally staging “Celebration Moments” along the resident’s journey is important in developing a community culture that inspires loyalty, which can be measured in reduced turnover.

The 2024 leasing learning and development plan stages these powerful celebration moments in our resident's experience.

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As we think about applying a champion’s mindset to our lives, let’s consider how we prepare ourselves as champions and lead others.

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Breakfast of Champions What are you eating? What’s eating you?

By DR. DEBBIE PHILLIPS, CPM, President, The Real Estate Career Academy

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s you begin to read this article, based on the title, you may wonder if you are reading the latest food and lifestyle magazine issue.

However, it is indeed the ABODE Magazine you know and love. We’ve all heard that breakfast is the most important meal of the day. If you follow any health trends, you know that two hot topics are intermittent fasting and the best way to ‘break your fast.’ While I certainly believe we are what we eat, I’d like us to consider another type of breakfast that focuses on our morning routine and can set us up for success throughout the remainder of the day.

Throughout this article, I’ll share what famous leaders, philosophers and other experts say on the topic. Think of it as the seasoning in our recipe for success for a champion’s breakfast.

A Champion’s Meal Plan When I was growing up, I remember seeing world-class athletes like Muhammad Ali on the Wheaties box’s cover and their slogan, “Breakfast of Champions.” Webster defines a champion as “A person who has defeated or surpassed all rivals in a competition, especially in sports.”

As we think about applying a champion’s mindset to our lives, let’s consider how we prepare ourselves as champions and lead others.

You may recall Maslow’s Hierarchy of Needs, the pyramid of needs that motivate people. The

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pyramid is often depicted in five tiers with basic needs like food, water, safety and shelter establishing the foundation. At the very top is selfactualization. Understanding what motivates us to be the best version of ourselves can be a huge catalyst as we define our “why.”

Leadership guru and author, Simon Sinek believes our why defines our purpose for doing what we do.

Motivation is what gets us started, but habits are what keep us in the game. James Clear, bestselling author of “Atomic Habits,” reminds us that people rise to the level of their goals and fall to the level of their systems and processes. A champion is committed to those systems and processes that set them up for success over the long haul. A champion rejects the notion that emails and other correspondence should take precedence over a morning routine that consists of exercise, meditation and reflection. Psychologist Linda Stone refers to “email apnea” or “screen apnea,” where we hold our breath scrolling through our email, wondering what might have happened since we last checked our device. According to the latest research, an average American spends around seven hours in front of their screen and picks up their phone at least 144 times during the day.

As you are reading this, how often has your mind wandered to thinking about a gazillion other things vying for your attention? As

technology and the pace of modern life have accelerated, we find ourselves increasingly distracted by the constant stream of information and the feeling of always being underwater and stressed out. According to the 2023 Aflac Workforce Report, 67% of Gen Z and Millennials say they are facing moderate to high levels of burnout. More and more surveys on mental health and wellbeing in the workplace are underscoring the need for tools and resources that help us cope with the complexities of today’s workplace.

So, how do we build our “mental meal plan?” Let’s review a few tips and techniques to get you started.

Define Your WHY – Understanding your primary motivation is an excellent place to start. For many of us, our biggest motivator is our family. If I asked you to share your device’s screen saver with me, I bet you would have a picture of your family, your pet, or some memory of a time when you were at peace and experiencing joy. Having a clear picture of your “why” allows you to push through uncomfortable periods and focus on something far greater than your current circumstances.

Set Clear Goals – We’ve all been taught that goals must be SMART – specific, measurable, attainable, realistic and trackable –

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to keep us on track. When you have clarity about what you want to accomplish, you can be more courageous when saying no.

Saying NO to one thing means you can say YES to something else. Greg McKeown, author of “Essentialism: The Disciplined Pursuit of Less,” puts this in proper perspective. It requires stopping regularly to ask yourself whether you’re spending your time and resources on the right things. Doing something right doesn’t mean that it’s important or that the thing should be done first. According to a study by Dr. Gail Matthews at Dominican University, only 3% of the population set goals and only one percent actually write their goals down. If you write down your goals, you are 42% more likely to achieve them.

Control Your Environment – Show me your five closest friends, and I’ll show you your future. What you are surrounded by affects every aspect of your life.

Marshall Goldsmith offers, “If we don’t create and control our environment, our environment creates and controls us.”

How many times have you had to clean up your desk or workspace before starting a new project? Our lives are no different.

Decluttering expert, Marie Kondo wrote a best seller entitled, “The Magic of Tidying Up.” What area of your life needs tidying up? Saying goodbye to people and processes that aren’t supporting your goals is a great place to start as you prepare for success. I agree it isn’t easy to part with something we have become comfortable with or postpone a crucial conversation that might open the floodgates of emotion. The longer we kick the can down the road, the longer we postpone the opportunity to experience more joy, peace and passion for what fuels us.

Focus on What Drives Meaning – In life, there are three big buckets of activities: o Things that deplete you. o Things that are routine or neutral. o Things that absolutely light you up and spark joy.

I call this the mental protein in our daily lives. The work that sustains you and leaves you with the feeling of wanting more is where you should strive to be on any given day. One of the primary reasons for burnout is misalignment. We have all

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driven a car that is out of alignment and experienced being pulled in the opposite direction. This misalignment happens in our work life when we work in an environment that lacks respect and fairness. When we are aligned with our company’s mission, vision and values, we perform better because we can contribute our creativity and passion while having psychological safety knowing our voices are being heard.

Measure What Matters – A nutritionist may tell us how to balance our macros and adjust our meal plan based on our desired physical goals. Still, I’m here to suggest that we should take a mental inventory daily to determine what truly matters. As an industry veteran with over thirty years of experience, I know that people take precedence over paperwork. I’ve never regretted spending extra time with a team member, helping them solve a problem, or simply listening to their story. Pericles offers, “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” Tomorrow isn’t promised, and I believe one of the most distinguishable advantages we have as housing professionals is leaving people better than we find them.

The National Apartment Association and National Multifamily Housing Council predict that our industry will need 4.3 million new units to meet the current demand for rental housing. We have an extraordinary opportunity to redefine the way people live and work. The foundation of this opportunity lies in our ability to build champions who are dedicated to excellence. It all begins with how we start each day. A breakfast of champions starts with a positive mental mindset.

We always move in the direction of our thoughts, and the best nourishment comes from doing meaningful work with people who share our champion’s mindset.

Join Dr. Debbie Phillips, CPM, on May 16 at the 2024 HAA Education Conference & Expo.

Debbie Phillips, president of the Real Estate Career Academy, is a seasoned real estate professional with over 30 years of experience across diverse property types. Known as the "Apartment Doctor," she emphasizes human capital in her multidisciplinary approach.

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Unit-specific content > floorplan content (for example, a video walk through of unit 301 is more desirable today than a video of your A1 floorplan).

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We’ve Got It on Video!

How video can become your multifamily superpower.

By KRISTI FICKERT, Vice President of Enterprise Growth, Realync

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n today's multifamily landscape, standing out amidst saturated markets, meeting the demands of tech-savvy renters, and maximizing marketing impact with reduced budgets are among the top challenges facing industry professionals. In response, leveraging video content has emerged as a powerful tool to engage both current residents and prospective renters. Want to create impactful video content tailored to these audiences? To get the most engagement, try these tips: Unit-specific Content First, unit-specific content > floorplan content (for example, a video walk through of unit 301 is more desirable today than a video of your A1 floorplan).

According to NMHC and Grace Hill, about one third of renters in 2023 leased apartments without visiting them in person first, relying heavily on online research. Renters who do tour communities in person are typically further along in their decision-making process, often knowing specific floorplans and units they want to see. Thus, unit-specific content is now essential rather than optional. Analysis of 65,000+ multifamily videos by Realync revealed that unit-level media garnered the most engagement from renters, more than any other type of content (like amenities, social events, etc.). By showcasing specific units, you enhance inventory presentation and capture prospects' attention earlier in their search journey, improving conversion rates.

According to Zillow, today’s renter is only touring an average of two apartments before making their

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rental decision. This means we have a small window of opportunity to capture the attention of prospects, stand out and convince them that our community is one they should visit and tour.

And, even if a renter never makes it in to physically tour the community, the leasing team still has a chance to win the lease when they have unitspecific video walk-throughs. These help convince prospects the community and unit features, views and location are right for them and can help nudge them to take the next step in renting (instead of closing their browser window and moving on to your competitor).

Tutorials To achieve similar results with residents, integrate concise how-to videos into all resident-facing processes. Visual content is retained eight to nine times better than written information. Short tutorials (ideally one minute long) enhance the resident experience, provide efficient solutions, and save time for on-site teams. By educating renters through video content, some communities have reduced service requests by up to 50%, a significant victory for maintenance teams.

Consider your most frequent service requests – like a non-working garbage disposal, for example.

Your leasing team likely fields multiple calls about these every week and your service team has to visit and repair these as well. Most of the time, it’s an easy fix - like hitting the reset button under the / See Video, Page 68

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On the Scene at NAA’s ADVOCATE

Advocating for HAA

By CASEY W. MORGAN, CEO, Houston Apartment Association

On March 13, HAA took 20 members to Capitol Hill to meet with 10 of our Houston-area congressional delegation members during the National Apartment Association’s Advocate. It was a great trip, and HAA members did a fantastic job delivering NAA’s legislative information.

The 20 HAA representatives were split into five teams of four members each with a majority being owner/management members, but the teams were also supported by a handful of dedicated suppliers. Thank you to those who attended!

On the top of the list was advocating for the Respect State Housing Laws Act, which eliminates the Federal 30-day pre-eviction notice requirement from the CARES Act and returns eviction policies back to the states.

Many of you know, the CARES Act required covered housing providers to notify residents 30 days before filing for eviction due to nonpayment of rent following the termination of the CARES eviction moratorium, which ended in July 2020. Unfortunately, because of a drafting error, this temporary pandemic-era requirement remains a contested issue in courts today.

However, NAA has been able to identify sponsors of helpful legislation in both the U.S. House and Senate. In the House, Representative Barry Loudermilk (R, GA-11) introduced the Respect State Housing Law Act, and in the Senate, Senators Marco Rubio (R-FL) and Bill Hagerty (R-TN) introduced companion legislation.

Conveying this critical message demonstrates the importance of advocacy, one of HAA’s core functions, as well as the importance of remaining engaged at the national level.

The congressional offices visited by HAA members needed to hear the perspective of Houston-area owners and managers on the impact of this lingering piece of the lapsed CARES Act. It was imperative that our members outline the negative effects this misguided policy has had on local housing affordability.

The HAA legislative teams also illustrated the industry’s support for streamlining the current Section 8 Housing Choice Voucher program.

We stressed the need for meaningful improvements to ease the burdensome regulatory requirements of the program so that more housing providers would be encouraged to participate.

Specifically, we urged the congressional offices to consider measures that would allow for security deposit assistance for renters who benefit from Section 8, as well as allow for greater flexibility in unit inspections while maintaining housing quality standards.

Overall, the HAA legislative teams did a great job and made the association proud! The trip was very productive and provided great opportunities for HAA family camaraderie.

In fact, the trip was extra special for me, because my family traveled to D.C. as well. The week was Spring Break for the Morgan household, so we made Advocate a family occasion!

In between NAA meetings, I was able to meet my family for a very memorable White House tour. This marked my first time to return to the White House since leaving my 2007 job in the Office of Legislative Affairs located in the East Wing during President George W. Bush’s Administration.

I even made my husband take our picture in front of the entrance to my old office inside the White House! This memory and more made our White House tour very special because I could share the experience with my family.

And while I wanted the boys to treasure the history of the White House as much as I do, if answering honestly, they would tell you that their favorite part of Washington D.C. was the Spy Museum … cue mom eye roll … oh well … I tried!

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On the Scene with HAA HAA Past Presidents Council Wednesday, March 27 On March 27, HAA was excited to host the association’s first Past President’s Council luncheon for 2024, featuring special guest Texas State Senator Paul Bettencourt. It was a great turnout of HAA past presidents as well as HAA member executives and provided the opportunity for productive discussion on HAA’s recently commissioned Cap Rate studies, along with a variety of other legislative topics given the Senator’s support for the industry.

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On Site with ABODE Featuring HAA Honors Award Property Winners

Note: Properties are listed with owner/management at time of the award.

Each month, ABODE takes a closer look at winning 2023 HAA Honors Awards properties. See future ABODEs for more of our honorees.

HUNTINGTON RICHMOND

Senior Living/Tax Credit Property of the Year Property: Huntington Richmond Owner/Management: Asset Living Location: 2221 Richmond Pkwy Date Built: 2022 Units: 141 Web: https://huntingtonrichmond.com Photos provided by Huntington Richmond The Huntington Richmond is a newer property offering any amenity you could think of for residents 62 and older. The properties clubhouse has a yoga room, craft area, resort style swimming pool, fitness room, putting green, car wash and so much more. Inside the apartments you can find stainless steel appliances, walk-in showers and private patios.

The Huntington Richmond also provides 24-hour emergency maintenance, great customer service and monthly events for residents.

This lease up was projected to be complete within nine months of opening and was 95% occupied within eight months, even during Covid restrictions. Huntington Richmond met breakeven occupancy rates, rushing against time to meet occupancy deadlines, with delays in supplies and construction, delaying unit occupancy.

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The Go-Getters HAA’s MEMBERSHIP RECRUITERS

MAKE IT HAPPEN!

Join the Go-Getters to help grow your association and network by recruiting.

2024 Chairs:

Valerie Lacy Cushman & Wakefield

Debra Knight Comm-Fit

Join our Quarterly Meetings!

We're giving away TWO grand prizes this year of $1,000 cash at the July and December meetings!

Every new member you recruit this year earns you a chance to be entered into a drawing to win. No purchase necessary.

Recruit one member and get one entry.

Recruit five members and get FIVE entries.

It’s up to you! Contact the membership department at members@haaonline.org for more details!

Meeting will be held from 4 p.m. to 6 p.m. at Cottonwood, 3422 N Shepherd Drive, Houston, TX 77018 Meeting Dates: July 11 ($1,000 Drawing) September 12 December 12 ($1,000 Drawing) Visit www.haaonline.org/gogetters for more information.

Honorary Life Members You are made for this! Get in the know with these FREE informative online orientation sessions. Learn about member benefits and how to get involved with your HAA: Claude Arnold Kenn Brown Tina Cavaco Terri Clifton Kevin Fenn Diane Gilbert Anita Harrison Dwayne Henson Mike Koch Merry Mount

Monette Reynolds Sherry Stevenson Kirk Tate Suan Tinsley Sonny Unverzagt Del Walmsley Nancé Wells H.P. Paul Young Jeanne Marie Zublin Dicks

Join HAA and HAA Past President John Boriak for Membership 101 via Zoom 12:30 p.m. to 1:30 p.m.

June 12 • September 11 • December 11

THE GO-GETTERS ARE THE BACKBONE of the Houston Apartment Association. By recruiting new members, the Go-Getter Club helps both new management and supplier companies and the association grow for the future.

To join the club and get going on recruitment, see online at www.haaonline.org or contact Amanda and Kaylon in the Membership Department at members@haaonline.org.

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Welcome Mat Introducing HAA’s NEW MEMBERS OWNERS

SUPPLIERS

Bravo W Main Ltd Co Ty Kelly PO Box 56052 Houston, TX 77256 (713) 256-3243 Bravo W Main Apts

Alpha General Services Hector Cepillos 14806 La Rana Drive Houston, TX 77083 (832) 752-4255 Make Ready, Painting Contractors, Remodeling & Repair-Building Contractors

Crowned Investments LLC Joshua Adebayo 122 N Holderrieth Blvd #2261 Tomball, TX 77375 (832) 510-3729 Gregory St Dwell Well Management LLC Frank Parrish 15903 Cumbria Drive Spring, TX 77379 (832) 748-7555 Rosslyn Heights Apts KCG Bellfort Park Shametria White 4135 W Bellfort Houston, TX 77025 (713) 668-1621 KCG Bellfort Park - Property Option 1 Management LLC c/o Realty 1 Partners Buffy Owens 6510 FM 359 #100 Fulshear, TX 77441 (832) 847-4004 Live at Pine Market Real Property Management Preferred Joni Wofswinkel 9234 FM 1960 Road W Houston, TX 77070 (281) 894-9111 Real Property Management Preferred - Properties

Alpha Responders Protective Services Anthony Frederick 9706 Sanger Way Rosharon, TX 77583 (713) 259-6052 Security Guard/Patrol Service, Security Consulting Service Referred by Brandon Coleman, NALP, CAM, CAPS ARR Commercial Services & Sheet Metal James Suits 4750 FM 2920, SUite 503 Spring, TX 77388 (832) 698-2101 Roofing Contractors, Sheet Metal Work, Painting Contractors, Gutters & Downspouts Cameras Onsite LLC Luke Feild 9949 W Sam Houston Pkwy N Houston, TX 77064 (281) 517-7600 Security Control Equipment/Systems, Security Guard/Patrol Service Cherokey Piping Co Beverly Hilbert 1800 Sherwood Forest St Houston, TX 77043 (713) 856-5612 Fire Protection Consultants, Fire Protection Consultants Equity Academy Mindy Price 9115 FM 723 #550-319 Richmond, TX 77406 (281) 990-1108 Educational Consultants, Investments - Real Estate Referred by Carina Bryars Gold Star Restoration Shua Knopf 7506 Hopewell Lane Houston, TX 77071 (713) 581-2052 Fire/Water Damage Restoration, Mold Remediation Referred by Moshe Klein HMS Landscaping LLC Raul Escalante, Jr 11114 Lovington Drive Houston, TX 77088 (832) 294-3991 Landscape Contractors, Tree Services, Irrigation Systems & Equipment Referred by Paola Rodriguez

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M&M Global Contractors LLC Mauricio Monge 9203 Highway 6 S #124 PMB 274 Houston, TX 77083 (281) 809-8534 Painting Contractors, Remodeling & Repair-Building Contractors Perfect Parking Cooper Lundquist 5330 Ayers St Corpus Christi, TX 78415-2104 (361) 585-1111 Parking Area Maintenance & Marking, Ancillary Revenue Providers, Concierge Services, Amenities

Trash Scan App Eddie Williams 5830 Granite Pkwy #100-299 Plano, TX 75024 1 (800) 770-6963 Computers - Software & Service, Computers - Online Services & Internet Ultralox Interlocking Technology Art Wallace 13526 Peseta CT Corpus Christi, TX 78418 (651) 302-6281 Fences, Railings

PERQ LLC Kate Gerber 5868 E 71st St #E-672 Indianapolis, IN 46220 (800) 873-3117 Marketing Products, Chat Service Redwood Private Security LLC Jeremy Johnson 1400 Broadfield Blvd Suite 200 Houston, TX 77084 (800) 308-6442 Courtesy Patrol, Security Guard/ Patrol Service South Texas Fabrication and Metal Works - Houston, TX Emma Hair 28776 Fm 2090 Road Splendora, TX 77372-4814 (832) 479-6129 Welding, Stairs Referred by Tina Cavaco, CAPS Spartan Fire Protection Chris Knehr 3522 Bolin Road Houston, TX 77355 (713) 955-4405 Fire Alarm Systems, Sprinklers Automatic - Fire Referred by Joseph Demoss STX Roofing Justin Bass 25419 FM 2100 Road Huffman, TX 77336 (281) 601-7663 Roofing Consultants, Roofing Contractors Tillman Roofing Inc Todd Lindsley 7011 Bee Caves Road Austin, TX 78746 (512) 461-1151 Roofing Contractors Referred by Dina Hooper, CAM

ALL SUPPLIER MEMBERS are listed online at www.haabuyersguide.com, searchable by product/service category or company name.

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The Ambassador ONE Society HAA’s WELCOMING COMMITTEE

HOT BUGS, COLD CASH The Ambassadors host a Crawfish Boil at Hans’ in Tomball benefiting Entryway.

Sponsored by Behr Paint and Guardian Construction. For more photos from the event, visit www.haaonline.org.

Mark your calendars and join us!

Ambassador ONE Society meetings: May 1, June 5, July 3, August 7, September 4, October 2, November 6, no December meeting The meeting spot is Kirby Ice House, 1015 Gessner Road, Houston, Texas 77055.

THE AMBASSADOR ONE SOCIETY is an organized network exchange that helps supplier partners build their business contacts within HAA. It’s the perfect way for new suppliers to get started with the association. Group members share leads, make introductions and support HAA and its members. For details, attend an orientation and one of the meetings listed here, or contact Amanda in the Membership Department at 713-595-0316, or email asherbondy@haaonline.org.

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Portfolio Changes The following owner/management companies have added the listed properties to their portfolios: • Allied Orion Group: Harbor Shores Apts, 144 units at 15650 Walden Rd in Montgomery, 11Eleven, 314 units at 1111 Blalock Rd, Royal Oaks of Pearland Apartments, 298 units at 1302 E Broadway St in Pearland, Pearland Village, 130 units at 2701 Old Alvin Rd in Pearland and Eagle Hollow, 350 units at 11900 Wickchester Ln. • Asset Living: Lockwood at Buffalo Bayou, 80 units at 733 N Drennan St and Keegan At Mission Glen, 408 units at 17000 Bissonnet St. • Atelier Capital: Hillshire Village Apartments, 24 units at 8370 Westview #24.

• BKR Real Estate Management: Greenbriar Park, 342 units at 7777 Greenbriar Drive.

• CAF Management LLC: 2828 at Royal Oaks, 510 units at 2828 Hayes Rd and Kimberley Parkside, 317 units at 14250 Kimberley Ln. • Cushman & Wakefield: Gramercy Park Apartments, 384 uniteds at 3225 Woodland Park Drive and Westchase Forest, 400 units at 11355 Richmond Ave. • Dwell Well Management LLC: Rosslyn Heights Apts, 60 units at 7015 Woodsman Trl. • Elmington Property Management: Ivy Point Cinco Ranch, 136

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units at 3030 Green Busch Rd in Katy.

• Emaret Holdings LLC: Brazoria Oaks, 24 units at 102 Oakdale Ct in Brazoria, Park Place Apartments, 76 units in various locations and Ocean Breeze Apartments, 62 units at 310 Yaupon St in Freeport.

• Greystar: Eden at Sunterra, 266 units at 2654 Aruba Bend Drive in Katy, Village at Granger Pines, 120 units at 16703 Twisted Pine Drive in Conroe, Village at Caney Mills, 146 units at 14004 Grover Creek Drive in Conroe, Circle at Point Park, 964 units at 8727 Point Park Drive, Summerwell Sunterra, 156 units at 27064 Beach Ball Drive in Katy, Alta Cypress Springs, 330 units at 6810 Fry Rd in Katy.

• Investors' Property Services: Serenity at Cityside, 362 units at 6061 Beverly Hill St. • J.H.W. Enterprises Property Management Inc: The Lofts of Conroe, 30 units at 701 N Frazier St in Conroe.

• Kairoi Residential: The Mill Residences, 342 units at 2315 Navigation Blvd.

• KCG Bellfort Park: KCG Bellfort Park – Property, 64 units at 4135 W Bellfort Ave. • Knightvest Management: Barron Park, 347 units at 2526 Business Center Drive in Pearland.

• Magnolia Property Company: CoOp Heights, 186 units at 2101 N Shepherd Drive.

• Martin Fein Interests Ltd: The Terrace at Pine Lake Cove, 241

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units at 275 Pine Terrace Drive in Montgomery.

• Original Management: Bellaire Woods Apartments, 93 units at 5414 Elm St. • Peak Living: Crossings at Hillcroft, 300 units at 13960 Hillcroft St and Villas of Park Grove, 150 units at 600 Park Grove Drive in Katy.

• Portside Apartments LLC: Portside Apartments LLC – Properties, 1 unit at Various Locations.

• RPM Living: Villas at Huffmeister Apts, 294 units at 15050 Copper Grove Blvd.

• Spire Capital: Ridgestone Apartments, 105 units at 8710 Fondren Rd. • TAM Residential: Allora Bella Terra, 342 units at 12240 Bella Terra Center Way in Richmond.

• UA Management LLC: The Lodge LLC, 340 units at 7825 Corporate Drive.

• United Apartment Group Inc (UAG): CW Cypresswood, 287 units at 708 E Cypresswood Drive in Spring.

• Venterra Realty: Cendana District West, 349 units at 7303 S Peek Rd in Richmond.

• Westlake Housing LP: Mansions at Hastings Green Senior, 252 units at 11707 Fallbrook Drive.

• ZRS Management LLC: Allora Parkland, 10 units at 18300 Marvelous Place Cypress, Alexan Cypress Creek, 351 units at 9302 Fry Rd in Cypress, Lively at Antoine, 240 units at 2102 Antoine Drive.

In the News

Hicks

Bailey

The Dinerstein Companies (TDC) announced strategic enhancements to its leadership team, positioning the company for accelerated growth and expansion.

Former TAA and HAA President Clay Hicks assumes the role of Chief Administrative Officer and Aryne Bailey and Crystal Jackson have been promoted to the positions of Executive Vice Presidents of TDC Management Company.

Congratulations!

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Video, continued from Page 51 disposal. But instead of your leasing team spending time fielding calls and your service team visiting these units, create a quick oneminute video educating the renter on how to fix this themselves. This isn’t to take away the exceptional experience you’re trying to provide your renters, but a few positives happen when you do this: 1. Your team doesn’t have to repeat themselves over and over – you just share the video resource.

2. DIY fixes are often much faster than waiting for maintenance to do it, so renters get their resolution faster.

3. Renters don’t have to put animals up or re-arrange their work or sleep schedules based on the time window when maintenance would show up.

4. Your service team just got some time back in their day.

Personality Plus Another way video can help you stand out from the competition?

Show off your personality!

Don’t be afraid to get on camera and show renters what’s so special about your team. Most of the time, renters are sold on YOU before they ever rent the apartment. But you can’t wait for them to show up for an in-person tour before you start showing off your personality.

This starts online, the minute they start their apartment search. Here are three videos you can create to stand out and win the lead and eventually, the lease: 1. Introduce your team. This includes everyone on your team, from maintenance to leasing to management and even a Regional Manager or VP. Be warm and inviting, let people know who will be taking care of them post-move in and who they can reach if there’s

ever an issue. Bozzuto does a great job of this. They list their on-site staff on their websites and they also list the name and contact information for their Regional Managers as well. It’s a selling point for them that their renters can easily take concerns up the chain of command without having to jump through hoops to do so. What a reassuring feelling for prospects who are vetting your community!

2. Create a quick 30 second follow up video to send to prospects post-tour. Prospects are only touring an average of two communities before they rent, but they vet many more online. Their inboxes are inundated with emails from other communities and the ILS’s like Rent, Apartments.com, Zillow, Apartment List and more. Every subject line and message looks nearly identical. However, dropping a quick, personalized video into the body of your follow up emails can help you stand out - and earn the rental.

3. Be a resource. You’re an expert in your field and know your market better than anyone. Create a video giving prospects “tips” on renting in your market or questions they should ask on their tours.

Here’s a script you can use: “Hi, it’s Kristi from The Willows Apartments and I wanted to share with you three questions you should be asking as you tour apartment communities in the [insert city/neighborhood name] area. I find that most of the time renters are focused on choosing their desired floorplan and location within a community, but there are a few other things I recommend you ask to ensure you have a smooth rental experience. First, ask about apartment decorating policies, what you are/are not allowed to do and what is required of you upon move-out to ensure you receive your security deposit back. Second, ask about utility billing. What’s included and how are utilities charged to the renter? Do you pay for exactly what you’re using or is the bill equally split amongst all renters? And lastly, what is the guest parking situation like? You’ll likely have visitors during your time living in your new home, but you’ll want to ensure the community’s policies on this are in line with your situation and expectations. I hope you found this helpful and don’t forget, I’m here to assist and look forward to helping you find your new home.”

In the above example you can create questions that are strategically aligned with your community vs. your competitors in the market, but this gives you a good idea of how you can be a thought leader and source of expertise for your renters. This builds trust and as I mentioned before, people buy YOU before they ever rent the apartment.

Implementing these above strategies can differentiate your community and deliver elevated experiences, even within tight budgets and changing markets. As technology shifts, video is a great way to stay relevant and top of mind both online and personally, in your 1:1 relationships with your renters.

Join Kristi Fickert on May 16 at the 2024 HAA Education Conference & Expo!

Kristi Fickert is the Vice President of Enterprise Growth at Realync. She has 25 years of multifamily experience and spent 15 years in a senior-level marketing role for one of Nation's Top 50 management companies before working in the digital agency and technology sectors of the industry.

For more details on the HAA Education Conference & Expo, see Pages 16 and 17 and visit www.haaexpo.org.

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Legislative, continued from Page 9 Subcommittee on Competition Policy, Antitrust, and Consumer Rights, along with Senators Wyden, Durbin, Welch, Hirono, and Blumenthal, introduced S.3686, the Preventing Algorithmic Collusion Act. The bill aims to expand federal anti-trust laws and close a perceived loophole in current law that allows businesses to lawfully utilize algorithm-based technologies. The bill presumes a price-fixing agreement exists when “direct competitors share competitively sensitive information through a pricing algorithm to raise prices.”

This bill also proposes new disclosures for businesses and audit requirements of the technologies in question and directs the Federal Trade Commission (FTC) to study pricing algorithms’ impact on competition.

With a split Congress this year, Democrats maintain control of the Senate and Republicans the House – it is very unlikely that these bills will become law.

On the same day as Senator Klobuchar’s introduction of her bill above, Senator Wyden introduced S. 3692, the Preventing the Algorithmic Facilitation of Rental Housing Cartels Act, alongside Senators Welch, Klobuchar,

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Sanders, Blumenthal, Hirono, Butler, Merkley, Heinrich and Tina Smith.

The bill would make it unlawful for housing providers to contract for revenue management services and designates such arrangements a “per se” violation of federal anti-trust laws.

Additionally, it would bar price coordination between multiple owners and block mergers where the joining of coordinating parties reduces competition.

This bill has a similar outlook as Senator Klobuchar's bill, with the split Congress this year.

However, it is important to monitor these bills as they will most likely be reintroduced in a future Congress, regardless of which party controls either Chamber.

The new absolute cap of 10 percent means not only that fewer low-income renters and families will be eligible to receive government support for housing, but also that LIHTC properties could be more deeply rent restricted because their rent increases are tied to HUD’s income limits.

HUD’s methodology defines income limits for “low-income” and “very low-income” households per federal law. Prior to the April 1 change, HUD also maintained a year-overyear cap to restrict the amount that these income limits could increase or decrease at any one time: 5 percent or double the percent change in national median family income, whichever is greater. Now increases are subject to a maximum of 10 percent.

HUD Limits Eligibility for Affordable Housing On April 1, 2024, the U.S. Department of Housing and Urban Development (HUD) changed how renter households’ income limits are calculated to be eligible for Section 8 and other federally assisted housing programs, including housing financed by the low-income housing tax credit (LIHTC).

If you have a regulatory problem or question, call the HAA main line at 713-595-0300 and ask for Government Affairs. If a particular code requirement or issue concerns you, let us know by emailing Bradley at bpepper@haaonline.org.

If you are not a member of HAA PAC, please consider joining. For more information, visit www.haaonline.org/haapac.

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Index of Advertisers By CATEGORY

A/C Supplies Century A/C Supply . . . . . . . . . . . . . . . . . . . . . . . . . . .15 281-530-2859 . . . . . . . . . . . . . . . . . .www.centuryac.com

MultiFamily Services . . . . . . . . . . . . . . . . . . . . . . . . .68 713-266-9100 RENCON . . . . . . . . . . . . . . . . . . . . . .Inside Back Cover 713-666-3636 . . . . . . . . . . . . . . . . . . . . . .www.rencon.com

A/C Contractors

Trash Service – Valet Valet Living . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57 813-248-1327 . . . . . . . .www.valetliving.com/myvalet

HAA Products & Services

Gemstar HVAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66 281-821-1195 . . . . . .www.gemstarconstruction.com

Glass – Plate, Window, Etc. Ameristar Screen and Glass . . . . . . . . . . . . . . . . . .13 713-683-6767 . . . . . . . . . . . . .www.ameristarglass.com

Rental Credit Reporting . . . . . . . . . . . . . . . . . . . . .20 713-595-0300 . . . . . . . . . . . . . . .www.haaonline.org/rcr

Landscape Contractors

Advertising – Digital Apartments.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 888-658-7368 . . . . . . . . . . . . . . .www.apartments.com

Texscape Services . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 281-846-3779 . . . . . . . . . .www.texscapeservices.com

Carpet Installation

Laundry Equipment & Supplies

Dixie Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 281-261-6334 . . . . . . . . . . . . . . .www.dixieinteriors.com

Precision Appliance Leasing . . . . . . . . . . . . . . . . .37 469-401-6420 .www.precisionapplianceleasing.com

Texas Southwest Floors . . . . . . . . . . . . . . . . . . . . .69 800-719-4321 . . . . . . . . . . . . . .www.texasswfloors.com

WASH Multifamily Laundry Systems . . . . . . . . . .5 281-967-9507 . . . . . . . . . . . . . .www.washlaundry.com

Collection Agencies

Maintenance Supplies

Alexander-Rose Associates Inc. . . . . . . . . . . . . . .67 713-644-4441 . . . . . . . . . . .www.alexanderrose-inc.com

Chadwell Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 888-341-2423 . . . . . . . . . . .www.chadwellsupply.com

HAA reserves the right to reject any advertising if its content is inappropriate or inconsistent with HAA’s standards for publication or HAA’s business interests, in HAA’s sole opinion.

Johnstone Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 713-868-8967 . . . . . .www.johnstonesupply.com/39

Electric Contractors Affordable Quality Electric . . . . . . . . . . . . . . . . . . .10 713-695-5992 . . . . . . . . . . . . . . . . .www.acuityelectric.com Brandt Electrical A/C & Heating Services . . . .23 281-693-3383 . . . . . . . . . . .www.brandtelectrical.com Tidal Electrical Services . . . . . . . . . . . . . . . . . . . . . .45 844-277-3599 . . .www.tidalelectricalservices.com

Paint Behr Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 800-431-3000 . . . . .www.homedepot/proxtra.com

Personnel Agency ASAP Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67 972-432-6667 . . . . . . . . . . . . . . . . . . . . .www.asapdo.com

Flooring Materials Mohawk Industries . . . . . . . . . . . . . . . . . . . . . . . . . .59 347-208-5410 . . . . . . . . . . . . .www.mohawkbuild.com

Foundation Repair Church Foundation Repair . . . . . . . . . . . . . . . . . . .33 713-468-8400 . . .www.churchfoundationrepair.com

Plumbing Contractors AAA Plumbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 713-462-4753 . . . . . . . . . . . . . . . . . .www.aaaplumbers.com Best Plumbing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 713-697-4400 . . . . . . . . . . . . . . . . .www.bestplumbing.net

Resident Screening Service General Contractors Camp Facility Services . . . . . . . . . . . . . .Back Cover 713-413-2267 . . . . . . . . . . . . . . . . . . . .www.camppfs.com Cotton Commercial USA Inc. . . . . . . . . . . . . . . . . .14 877-511-2962 . . . . . . . . . . . . . . . . . . . .www.cottongds.com Crowned Eagle Construction . . . . . . . . . . . . . . . . .41 936-21EAGLE .www.crownedeagleconstruction.com Epic Multifamily Construction . . . . . . . . . . . . . . .25 832-489-5880 . . . . . . . . . . . . . . . . . . . .www.epicmfc.com

SafeRent Solutions . . . . . . . . . .Inside Front Cover 888-297-8821 . . . . . . . . .www.saferentsolutions.com

Advertisers listed in pink are Featured Suppliers for the Expo Scan to Win Contest.

See Page 38 for details.

Swimming Pool Service Poolsure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 800-858-POOL . . . . . . . . . . . . . . . . .www.poolsure.com Texas Apartment Pool Services . . . . . . . . . . . . . .65 713-542-4560 . . . . . . . . . . . . . . . . . . . . . . .www.tapstx.com

Gemstar Construction & Development . . . . . . . .1 281-821-1195 . . . . . .www.gemstarconstruction.com

Towing Companies

Guardian Construction . . . . . . . . . . . . . . . . . . . . . . .19 832-672-4196 . . . . . . . . . . . .www.guardianconst.com

Ideal Towing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55 281-787-1401 . . . . . . . . . . . . . . . . . .www.idealtowing.net

Want to see current and previous issues of ABODE online? Go to http://issuu.com/haa_abode.

Or view this issue on your computer, tablet or smartphone at http://issuu.com/haa_abode/docs/abode_may2024.

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MarketLine By BRUCE MCCLENNY, Industry Principal, MRI ApartmentData MRI Real Estate Software

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Back Page with News from around the COMMUNITY

https://www.commitforlife.org/donor/schedules/drive_schedule/379944

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ABODE

May 2024

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THE HOUSTON APARTMENT ASSOCIATION MAGAZINE 2024 HAA EDUCATION CONFERENCE & EXPO SPECIAL EDITION

Houston Apartment Association 4810 Westway Park Blvd.

Houston, Texas 77041

May 2024

ABODE • MAY 2024 • VOLUME 47, ISSUE 5

Booth #621/623

www.haaonline.org

www.haaonline.org

may 16 nrg center