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WELCOME TO LONDON Recognised as one of the most exciting cities in the world with its rich cultural heritage, London now offers the very best in shopping with a dazzling selection of stylish shops encompassing brilliant British designers as well as established worldwide brands. In this Shopping Guide you will discover some of the finest stores in London offering an unsurpassed mix of the latest fashion, jewellery and accessories. All of the stores featured in this booklet participate in the Premier Tax Free Shopping Scheme. When you are in this country you will pay a sales tax (VAT) of 20% (16.67% of the total purchase price) on most goods you buy, which is already included in the sales price. As a non EU resident you are entitled to reclaim this VAT on items purchased here and taken home with you.

HOW TO GET YOUR REFUND Claiming back your VAT on your journey home has never been easier. When you see the PTF tax free logo, request the VAT form for your shopping and follow the tips below to save money by getting your VAT back quickly and easily.

Ask for your Premier Tax Free Shopping Form in every store along with your receipts - the sales assistant will help you complete this.

Make sure you complete your VAT refund form fully, including your name, full address, passport number and your arrival and departure date. Don’t forget to state how you would like your refund, you can get cash at the airport, have the refund put back onto your card, put into a UK bank account or receive a cheque.

On arriving at the airport on departure from the EU, locate the VAT refund desk, take your VAT refund form, goods, receipts and passport to the desk and get your VAT refund form stamped.

Customs will then take the form from you and either issue you a cash refund instantly or post your form back to us if you have requested a different way of receiving your VAT back.

You have up to 3 months from the date you purchase the goods to leave the EU and retrieve your refund. Contact -


You can claim your cash refund from the following terminals at Heathrow and Gatwick airport and over 300 other locations worldwide. To see our full list of cash refund locations please visit our website; TOP TIPS: 1. Ensure that your Premier Tax Free form is fully completed before you get to the airport. 2. Have all of your purchase receipts to accompany your Premier Tax Free form. 3. Leave some extra time at the airport to locate customs and get your form stamped. 4. If you do not wish to receive a cash refund at the airport, you can post the form back to us using your Premier Tax Free envelope for; Credit Card, Cheque or UK Bank Account refunds. At Heathrow Airport, you can hand your forms to the designated Travelex VAT refund desk. For any queries, call our helpline on 0845 129 8993.

LONDON CASH REFUND LOCATIONS Get your cash refund before you go to the airport at these locations:

AMERICAN EXPRESS TRAVEL SERVICE (Kanoo Foreign Exchange Services Ltd) 78 Brompton Road London, SW3 1ER Tel: 020 7761 7905

THOMAS EXCHANGE 13 Maddox Street London, W1S 2QG Tel: 020 7493 1300

AMERICAN EXPRESS TRAVEL SERVICE (Kanoo Foreign Exchange Services Ltd) 30-31 Haymarket London, SW1Y 4EX Tel: 020 7484 9600

Opening Hours 9.00am - 5.30pm (Mon to Fri) For purchases between £100 and £1000, present your completed Premier form, along with a valid Visa or MasterCard credit card. Refunds subject to status terms and conditions.

FEEL AT HOME IN LONDON PAY IN YOUR OWN CURRENCY Just because you are shopping in London doesn’t mean that you have to pay in Pound Sterling. The Premier Tax Free DCC (Dynamic Currency Conversion) service means that you can pay in your own currency when paying by credit card. It will convert the purchase into your home billing currency at point of sale. The currency is converted at the rate of exchange on the date of purchase. You can shop with the confidence of knowing exactly how much the goods cost in your billing currency. The amount you’re charged at the store will be the exact amount that appears on your credit card statement. Ask in store for more information. For more information on DCC machines and using them in your store, advertising in or stocking this guide, please contact the Premier Tax Free team on 0845 129 8993.

MAKING TAX FREE SHOPPING WORK FOR YOU Throughout London, whenever you see the Premier Tax Free logo you can shop tax free if you live outside of the EU. All of the stores that use Premier Tax Free can issue you with a Tax Free Shopping form in store. Wherever you see our logo you will make significant savings, so make sure you ask for your Premier Tax Free form!

SMARTPHONE APPLICATION The Premier Tax Free Smartphone application enables you to find the shops you love easily. You can search the store you would like to shop in by GPS location, product type or brand name. When you find the shop you’re looking for, our Smartphone application gives you information about the stores opening hours, its address and even lets you call the store from the application. The application allows you to find the desired store closest to your location. To download the Premier Tax Free application, please visit your APP store.

KNIGHTSBRIDGE & SLOANE STREET Knightsbridge is recognised as a very popular tourist destination; renowned for its shops and famous department stores such as Harvey Nichols, you will also find all the prestigious brands and up to the minute trends.


Brompton Road has an array of designer brands as well as contemporary high street names. Adjoining Brompton Road is Sloane Street; dedicated to world famous luxury brands such as Gucci, YSL, Chanel and Dior.

Cesare’s inspiration, innovative ideas and provocative design result in contemporary fashion uniting elegance and quality. The rigorous craftsmanship combined to his creativity resulted into new revolutionary vision in the accessory field, where shoes were no longer considered as simple, practical item but rather necessary element that completes an outfit in elegant and unique manner. The company motto is the pursuit of perfection in every department. 8a Sloane Street, SW1X 9LA | T: 020-7235 3393 www.cesare-

Harvey Nichols is the leading international luxury fashion destination, a one-stop-shop for the world’s most exclusive brands. With our flagship store in Knightsbridge, London and six other stores across the UK and Ireland in Bristol, Dublin, Manchester, Edinburgh, Birmingham and Leeds, we offer the best in luxury fashion, fragrance and food. 109- 125 Knightsbridge, SW1X 7RJ | T: 020-7235 5000

Knightsbridge, Brompton Road, Sloane Street, Sloane Square. Nearest Tube: Knightsbridge, Sloane Square

BOND STREET & OXFORD STREET WEST Bond Street is home to London’s Largest Collection of luxury shops and designer brands, including Asprey, Chanel, Gucci, Tiffany & Co, and Yves Saint Laurent. Often chosen by celebrities on a shopping spree, it is one of London’s most exclusive shopping areas.


New Bond Street meets Oxford Street, which is recognised as the worlds busiest high street, home to over 300 outlets and famous department stores, such as House of Fraser.

Design-Led, Sexy, Iconic, Modern. The Reiss philosophy centres on creating and producing directional, design-led menswear, Womenswear and accessories. Reiss prides itself with an uncompromising commitment to delivering innovative, original products combining exceptional design, quality and value. 10 Barrett Street, W1U 1BA | T: 020-7486 6557

Having put ‘it’ bags firmly back on the fashion map, Mulberry tops the must-have lists of most handbag aficionadas. Founded in rural Somerset in the 1970’s, Mulberry is a luxury leather goods and lifestyle company with its roots planted firmly on English soil. A purveyor of some of the most iconic accessories in fashion today, its name has become renowned throughout the world for quality, tactility and craftsmanship. The brand’s backbone is an extensive line of luxury bags for men and women that combine stylish, stand-out design with the finest leathers and detailing. To date, Mulberry has gained a cult status, coveted by celebrities and consumers alike. 50 New Bond Street, W1S 1BJ. | T: 020 7491 3900

Old Bond Street / New Bond Street, Oxford Street (W), South Molton Street, Conduit Street. Nearest Tube: Bond Street, Green Park

REGENT STREET & OXFORD STREET EAST Regent Street, Oxford Street (E), Picadilly, Jermyn Street, Savile Row and of course - Carnaby Street.


Regent Street is home to some of the worlds leading fashion names, with a unique mix of classic and contemporary style. Linking Piccadilly and Oxford Street, the stylish curve of Regent Street represents one of Londons most attractive shopping areas.

Drawing inspiration from its Greek heritage, Folli Follie’s jewellery, watches and accessories collections offer instant glamour hits. With everything from chunky bangles and cocktail rings, to statement watches and eye-catching bags, Folli Follie is your one-stop shop for the perfect standout pieces whatever your style. 124 Regent Street, London, W1B 5SB | T: 020-7287-9912 |

No trip to London is complete without a visit to Hamleys, the world’s finest toy store. With over 7 floors packed with magical fun, you’d be mad to miss it! 188-196 Regent Street, W1B 5BT T: 0871 704 1977 |

Nearest Tube: Oxford Circus, Tottenham Court Road, Piccadilly Circus

COVENT GARDEN Neal Street, Covent Garden Market, Floral Street, King Street, Tottenham Court Road.


Covent Garden is filled with lots of popular fashion brands as well as specialty stores, where you will come across lots of quirky finds, or get the latest urban street wear.

EAST has become a much loved desirable brand in Covent Garden through it’s unique vivid colours and prints. Along with an exceptional attention to detailing. 16 The Piazza, WC2E 8HB | T: 020 7836 6685

Agnes b.’s flagship store covers four floors showcasing her collections; Homme, Femme, Voyage (luggage and bags) and Accessories, with her trademark style creating clothes that are elegant but not conventional. You will find sleek suiting, refined tailoring and absolutely perfect essentials to finish your style, not forgetting the iconic snap cardigan, striped t shirts in a variety of colours and the collector’s limited edition artist t shirts. 35 – 36 Floral Street, WC2E 9DJ | T: 020-7379-1992

With over three decades of heritage, innovation and authenticity in sport, Oakley is the undisputed leader in performance eyewear. Oakley’s brand-owned retail outlets, known as O-Stores, bring the brand DNA to life with an on-site custom build service and a full range of sunglasses, goggles, performance and lifestyle clothing, footwear, watches and accessories. 1-4 King Street, Covent Garden, WC2E 8HH. T: 0207 395 6070 |

Nearest Tube: Covent Garden, Leicester Square

WESTFIELD LOCATION MAP At Westfield London, you can explore a world of premium shopping, from designer brands to Britain’s high street favourites with over 300 stores and 40 luxury brands.


Westfield London is only 15 minutes from the West End on the Central Line making it accessible and easy to get to.

Established in Italy in 1996, David Mayer Naman quickly gained attention for it’s slim cuts and attention to detail. Already a favorite among Italian celebrities, it begun to expand internationally in the last 6 years. Available exclusively in the UK at their Westfield store, it has already gained a cult following. Westfield Shopping Centre, W12 7GD T: 0208 740 3202

Michael Kors brings American jet-set luxury to everyday life. With a polished yet sporty sensibility and attention to detail and quality, Michael Kors offers accessories and sportswear that epitomize chic, sophisticated style. Opening May 2011 Westfield Shopping Centre, W12 7GD



The Ultimate London Shopping Experience

At Westfield London, you can explore a world of premium shopping, from designer brands to Britain’s high street favourites with over 300 stores and 40 luxury brands. Westfield London is only 15 minutes from the West End on the Central Line making it accessible and easy to get to.


beneath dazzling chandeliers in a bespoke enclave at Westfield London is The Village. This beautifully designed space is home to the world’s most sought-after fashion brands, from European thoroughbreds Louis Vuitton, Gucci, Prada, Miu Miu, and Versace to English classics such as Burberry, Hackett, Mulberry and Church’s.

The boutiques in The Village showcase seasonal designer fashion, accessory and footwear collections for him and her. The impressive mix also includes specialist jewellers De Beers and Tiffany & Co. and shoe guru Jimmy Choo. In addition you’ll find a superior range of health and beauty products at Jo Malone and a wealth of fashion and beauty collections at House of Fraser. Westfield London offers more than just fabulous fashion: your every whim is catered for. Head to the seriously glamorous Searcys Champagne Bar, or relax at one of our top restaurants, eateries or cafes, with over 60 places to eat you’ll be spoilt for choice. To make the most of your day out with friends or families, let yourself be pampered at one of our elegant hair salons or catch the latest film releases in the luxurious surroundings of the state-of-the-art Vue Cinema.

At your Service: Service is paramount with a dedicated and bi-lingual concierge team at your service. Westfield London’s high level of customer service includes personal chauffeurs, concierge, handsfree shopping, UK and international home and hotel delivery, personal stylists, cloakroom and bag storage services, tax-free shopping and valet parking services.

“Home to the world’s most sought-after fashion brands”


10AM – 9PM 10AM - 10PM 9AM – 9PM 12 NOON – 6PM

28 Bruton Street, London W1J 6QH +44 (0) 20 7629 6200


30 Bruton Street London W1 T +44 (0)20 7518 3100

bond street

Matthew Williamson

Balenciaga Lanvin

berkeley square


green park

Private Wardrobing T +44 (0)7944 031 110 E wardrobe@uk Shop

TRIM: 137mmW X 200mmH

223 REGENT STREET 0207 65 93 550

• 153 NEW BOND STREET 0207 40 90 844


I magIne the ImpressIon It wIll make


020 7399 9860


Boodles Blossom | T: +44 (0)20 7437 5050 |



Sterling silver and glass decanter created exclusively by Mappin & Webb 132 Regent Street, W1B 5SF 1 Old Bond Street, W1S 4PB

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Visit one of our L’OCCITANE boutiques and discover our sensorial bath and body collection as well as award-winning skincare solutions. To find your nearest boutique, visit

100 Regent Street Shop online



bareMinerals速 SPF 15 Foundation. Experience the foundation that changed the way millions of women feel about their skin.

Bare Escentuals Boutique 40 Neal Street Covent Garden London WC2H 9PS 020 7836 7424

Don’t miss out on a world of fun No trip to London is complete without a visit to Hamleys, the world’s finest toy store. With over 7 floors packed with magical fun, you’d be mad to miss it!

188 -196 Regent Street, London W1B 5BT


HOMME 35/36 Floral Street, WC2 London HOMME 40/41 Marylebone High Street, W1 London HOMME 16 Lamb Street, E1 London

31/32 Duke of York Square, SW3 London

Filters out the glare of sun, snow and 24k gold medals. Shaun White Signature Series Holbrook ™ with 24k Iridium lens

O stOre COvent Garden: 1-4 King Street, Covent Garden, London WC2E 8HH. 0207 395 6070 O stOre White City: Westfield London Shopping Centre, Ariel Way, London W12 7GB. 0208 746 9590


© 2011

Starring Belen Rodriguez


Beautiful bags & accessories designed in London Visit our Carnaby Street boutique and shop from our new collection of vintage-inspired handbags, quirky printed shoppers & fab accessories 20 Foubert’s Place (Carnaby Street), London W1F 7PL t: 0207 4944 214 e:

Karen Millen is an international fashion brand with stores throughout the world. For a full list please visit New store openings in 2011 Sydney Paris Berlin

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TAT E O S S I A N S H O P S Duke of York Shop 15 Duke of York Square Kings Road London SW3 4LY Tel: +44 (0) 20 7259 0777 Fax:+44 (0) 20 7259 0888

Royal Exchange Âź Royal Exchange London EC3V 3LL Tel: +44 (0) 20 7283 3434 Fax:+44 (0) 20 7283 3222

Westfield Shopping Centre Unit 2023 Level 50, The Village London W12 7GF Tel: +44 (0) 20 8746 7460 Fax:+44 (0) 20 8743 6467

Conduit Street Shop 27 Conduit Street, London, W1S 2XZ Tel +44 20 7499 9924 Fax +44 20 7629 3955




Premier Tax Free S.A., Lavalle 437, 4-B, Buenos Aires, C.P. 1047, Argentina TEL: +54 (0)11 4326 2341 FAX: +54 (0)11 4326 2752 EMAIL:


Premier Tax Free GmbH, Hackengasse 7 – 9, Top 43, A – 1150, Vienna TEL: 0043 1 718464611 FAX: 0043 1 718464640 EMAIL:



Premier Tax Free S.A., Rambla de Catalunya, 92 3, 2C 08008 Barcelona TEL: + FAX: +34.93.487.95.21 EMAIL:

Premier Tax Free Kft, 1117 Gabor Dénes u.2. Inforpark D. Budapest TEL: +361 464 95 39 FAX: +361 464 95 40 EMAIL:

Premier Tax Free Ltd, Tully Business Park, Ballinahown, Co. Galway TEL: +353 91 558 233 FAX: +353 91 558 273 EMAIL:



Premier Tax Free S.A, Avenue Louise 65, Box 11, 1050 Brussels, Belgium TEL: +32 2 536 87 05 FAX: +32 2 536 88 05 EMAIL:


Premier Tax Free Czech Republic s.r.o. Maiselova 38/15, Praha 1, 110 00, Czech Republic TEL: 00420 222 250 263 FREEPHONE: 00420 800 189 475 EMAIL:


Premier Tax Free S.A., 33/35 rue Rennequin, 75017 Paris TEL: + FAX: + EMAIL:


Premier Tax Free Gmbh, Herman Oberth - Str.9, D-85640 Putzbrunn TEL: +49.89.548.45.80 FAX: +49.89.548.44.58 EMAIL:


Premier Tax Free (Greece) Ltd, 16, Gytheiou St, Halandri, 152 31, Athens, Greece TEL: +30 210 6749481 FAX: +30 210 6749482 EMAIL:



Premier Tax Free, Keizergracht 62-64, CS 1015 Amsterdam TEL/FAX: +31 20 520 75 10 EMAIL:

Premier Tax Free Italy SRL, Via Gregoriana, 54, 00187 Roma TEL: + FAX: + EMAIL: Premier Tax Free, Via Montenapoleone 21, 20121 Milano TEL: +39 02 62 69 40 32 FAX: +39 02 62 69 40 24 EMAIL:


Premier Tax Free, Prince Shaker bin Zeid Street, 28 Shemeisani, Amman, Jordan TEL: +962 6 569 45 00 FAX: +962 6 569 43 00 EMAIL:


Morocco Tourist Refund, 3 Rue de l’Eparge, Casablanca, Maroc TEL: +212 223 90039 FAX: +212 223 97131 EMAIL: info@moroccotouristrefund. com

Premier Tax Free S.A., C/Joaquin Costa 47 - 1° Izq, 28002 Madrid TEL: +34.91.575.64.97 FAX: +34.91.435.53.88 EMAIL:


Premier Tax Free Sweden, Box 5756, SE 11487, Stockholm, Sweden EMAIL:


Premier Tax Free AG, c/o Cooktrust AG, Bundesstrasse 7, 6304 Zug TEL: +41.41.712.0331 FAX: +41.41.710.3721 EMAIL:


Premier Tax Free (UK) Ltd, Fintrax House, Station Road North, Merstham, Surrey RH1 3ED TEL: +44 (0) 1737 644922 FAX: +44 (0) 1737 648570 EMAIL:


Premier Tax Free Uruguay, Av. Arocena 1657 B, Carrasco, Montevideo 11500. Uruguay TEL: +598 (2) 600 1192 x 11 FAX: +598 (2) 600 1192 x 15 EMAIL:


Premier Tax Free S.A., Rua Castilho, nº 39 Edif. Castil - 8º Piso - Sala F 1250068 - Lisboa TEL: +351.21 382 71 40 FAX: +353.21 382 71 49 EMAIL:


Premier Tax Free Singapore PTE Ltd, 20-28 Keypoint, 371 Beach Road, Singapore 199597 TEL: +65 6293 3811 FAX: +65 6293 3011 EMAIL:

© Produced and published by Premier Tax Free (UK) Ltd Photographs supplied by retailers. No part of this booklet may be reproduced without prior written consent. The information contained in this booklet is correct at the time of going to press and is liable to change. 04/2011

American Express Payment Services Limited, Registered Office, Belgrave House, 76 Buckingham Palace Road, London SW1W 9AX, United Kingdom, Registered in England and Wales with Company Number 06301718. American Express Payment Services Limited is authorised in the United Kingdom by the Financial Services Authority under the Payment Services Regulations 2009 (Ref. No.484347) for the provision of payment services.

ll kinds of

shops across

the UK

welc me American Express If you’re travelling from outside of the EU, don’t forget to claim your tax refund back onto your American Express® Card. For more information on how to claim visit

Shopping Guide - London  

Premier Tax Free Shopping guide - London

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