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BUSINESS HAS BEEN GOOD, BUT PLAN TO SELL ALL THE WAY THROUGH DECEMBER 24
EDITOR’S LETTER
If you have felt recent Holiday Seasons have been getting later, this one will be all that and more. Business has been good this year for high-end independent stores and better-heeled customers have plenty of money to spend, and their investments are in good shape. However, the messaging all around them—from multiple wars to presidential politics to high food and gas prices—is screaming caution. Regardless, at the end of the day, everyone knows life is short, elections come and go, and people will absolutely want to make their loved ones happy this Christmas! So, keep focused on your exciting Holiday Season Goals, knowing you may need until the final buzzer on December 24 to exceed them.
Speaking of exceeding goals, this Holiday issue of MISSION: SALES has great articles geared to keep your creative juices flowing throughout the Season! In addition to beautiful advertisements from our wonderful advertisers, who are ready to serve you, here’s the great reading you will find in this issue:
• PROVEN STRATEGIES FOR QUICKLY AND EFFECTIVELY CLOSING SALES.
• MARKETING STRATEGIES FOR ATTRACTING TOURISTS.
EFFECTIVE CLIENT GIFTING IDEAS.
CREATING POWERFUL RETAIL SLOGANS.
WHAT’S BEHIND THE ‘MIGRATING MILLENNIALS’ TREND? STRATEGIES FOR EFFECTIVE STORE PROMOTIONS.
THE ART OF CUSTOMER FOLLOW-UP.
JIMMY DEGROOT: IF PILOTS DO IT, PERHAPS WE SHOULD, TOO.
FOUR PAGES OF ‘HOT SELLERS!’
Happy Reading, and here’s to you and your colleagues as you beat your Holiday 2024 Goals!
Warmest Regards,
Howard Hauben, Editor & Publisher
CENTURION: F-407
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CENTURION: F-402, F-406
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New York, NY--Targeting tourists can significantly boost sales and revenue, as they often have higher disposable incomes and are willing to spend on unique shopping experiences.
[Image via istockphotos.com]
Expanding the customer base by reaching diverse international audiences enhances brand recognition and loyalty, contributing to long-term growth.
Tourists also bring seasonal stability. Per an article on Solum, retailers can stabilize income during peak travel periods and offset slower times. Increased tourist spending benefits the local economy, creating jobs and boosting infrastructure.
The article highlights the importance of local partnerships and collaborations. Partnering with nearby hotels and resorts to offer exclusive discounts or packages can attract guests, and so can collaborating with tour operators and travel agencies to include your business in travel itineraries and promotions. Promoting local attractions and events by creating joint promotions that benefit your business, and the community can also go a long way.
The article notes that targeted marketing and social media campaigns are crucial. Ensuring a strong online presence optimized for search engines, as tourists often search for places to visit online, can drive organic interest in the business. Utilizing social media platforms to share engaging content and geo-targeted ads
to reach potential visitors can be a great way to get some attention to your business. The article suggests advertising on popular travel websites and collaborating with travel bloggers and influencers to promote your business.
Retail technology and exceptional customer experiences play significant roles. Make your business easy to find by using clear, multilingual signage.
The article states the importance of implementing electronic shelf labels (ESLs) to modernize your store and attract tech-savvy tourists. To encourage purchases, the article suggests offering personalized shopping experiences. Providing public WiFi can also improve customer experience.
Read the full Solum article at the URL below:
https://www.solumesl.com/en/insights/ how-to-attract-tourists
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Dallas, TX—In retail, closing sales swiftly is crucial to make the most out of people’s in-store visits. With numerous choices and limited attention spans, retailers must employ effective strategies to encourage quick purchases.
[Image via istockphoto.com]
As highlighted in an article by RetailNext, here are eight proven techniques to close retail sales quickly, illustrated with real-life examples from major brands.
CREATE A SENSE OF URGENCY
Creating urgency spurs customers into making quick purchasing decisions. Limited-time offers, flash sales, and exclusive deals highlight a product’s scarcity or time-sensitive nature, prompting faster actions to avoid missing out.
Example: Amazon’s Prime Day offers thousands of deals for 48 hours, pressuring customers to purchase before discounts disappear. Countdown timers, low-stock alerts, and phrases like “only a few left” amplify this urgency, boosting sales.
OFFER PERSONALIZED RECOMMENDATIONS
Personalized recommendations prompt quicker purchasing decisions. By using customer data, retailers can tailor suggestions to individual preferences and past behaviors, making customers feel understood and valued.
Example: E-retailers use algorithms to recommend products based on browsing history and previous purchases. Spotify curates personalized playlists based on listening habits, encouraging users to explore and engage more. Tailored recommendations streamline decision-making, making it easier for customers to find what they want and complete their purchases.
SIMPLIFY THE CHECKOUT PROCESS
A simplified checkout process reduces cart abandonment and encourages quick purchases. Streamlining involves minimizing steps, providing clear instructions, and ensuring a user-friendly interface.
Example: Apple Pay and Google Pay enable customers to make purchases with a few taps, saving time and enhancing the shopping experience by eliminating the need for physical cards at checkout.
LEVERAGE SOCIAL PROOF
Social proof influences customer behavior and motivates quick purchasing decisions by leveraging others’ experiences to establish trust and validate choices. Customer testimonials, reviews, and real-time demonstrations of product popularity can achieve this.
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Example: Sephora showcases top-selling products and high-rated items in-store, providing visual cues that others have purchased and enjoyed similar items. Featuring live sales counters showing recent purchases can create a buzz and prompt quicker decisions.
ENSURE EFFECTIVE VISUAL MERCHANDISING
Effective visual merchandising influences customer behavior by creating an inviting and engaging shopping environment. Strategic store layouts, appealing displays, and sensory engagement attract customers and guide them toward purchases.
Example: IKEA designs stores to lead customers through different room setups, helping them envision products in realistic settings. Lush uses appealing scents to draw customers in, while tactile experiences allow them to touch and try products, enriching the shopping journey.
PROVIDE EXCELLENT CUSTOMER SERVICE
Excellent customer service builds loyalty and encourages quick purchasing decisions. Knowledgeable and approachable staff enhance the shopping experience by providing personalized assistance and expert advice.
Example: Nordstrom is renowned for outstanding customer service, with staff offering styling tips and immediate help. Apple’s retail stores employ trained staff who provide product
demonstrations, technical support, and personalized recommendations, ensuring customers feel valued and supported.
OFFER FLEXIBLE PAYMENT OPTIONS
Flexible payment options boost customer confidence in making purchases. Offering a range of methods caters to diverse financial situations, making it easier for customers to commit to buying.
Example: Retailers partnering with BNPL services allow customers to split payments into manageable installments. Home Depot offers project loan cards and financing options, enabling customers to undertake larger projects without upfront payment strain.
RELY ON IN-STORE TECHNOLOGY
Using in-store technology enhances the shopping experience and boosts customer confidence in purchasing decisions. Interactive kiosks, tablets, and mobile apps provide easy access to product information, reviews, and availability.
Example: In-store analytics optimize staff scheduling, test store layouts, and ensure shoppers’ safety, contributing to a positive store sentiment and empowering staff and customers.
Read the complete RetailNext article at the URL below: https://retailnext.net/blog/8-proven-techniques-to-close-retailsales-quickly
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CENTURION: F-408
CENTURION, BOOTH M-503
New York, NY--Client gifting is a powerful tool for nurturing business relationships and showing appreciation. It can strengthen client loyalty and set your company apart in a competitive market when done thoughtfully. However, successful client gifting requires careful consideration of various factors, from gift selection to legal and ethical implications, as highlighted in an article by Serchen.
[Image via istockphoto.com]
CHOOSING THE PERFECT GIFT
The key to effective client gifting is selecting items that resonate with the recipient while maintaining professionalism. Consider the client’s interests, preferences, and needs when choosing a gift. Options range from personalized items like monogrammed stationery to experience-based gifts such as event tickets or cooking classes.
The article states that practical gifts, such as high-quality office supplies or tech gadgets, can be useful and memorable. For environmentally conscious clients, eco-friendly options like reusable water bottles or sustainable office products can make a positive impression.
Opt for gifts that align with your brand values and business goals when in doubt. This approach ensures that your gesture reinforces your company’s identity and strengthens the client relationship.
LEGAL AND CULTURAL CONSIDERATIONS
Understanding and respecting gift-giving policies is crucial to
avoid potential legal or ethical issues. Familiarize yourself with your company’s guidelines and those of your clients. Be aware of industry-specific regulations, mainly when dealing with government officials or employees.
The article notes that cultural sensitivity is equally essential, especially in international business relationships. Research cultural norms and traditions surrounding gift-giving to ensure your gesture is well-received and doesn’t cause unintended offense.
MEASURING IMPACT AND REFINING YOUR STRATEGY
Collect feedback through surveys or follow-up conversations to gauge the effectiveness of your client gifting efforts. Pay attention to client retention rates and loyalty metrics, comparing data between gift recipients and non-recipients.
While gifts can positively influence client relationships, they should complement rather than replace excellent service and product quality. You can develop a client gifting strategy that consistently delivers value and strengthens business partnerships by continually refining your approach based on client responses and measurable outcomes.
Read the full article by Serchen at the URL below: https://blog.serchen.com/client-gifts/
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New York, NY--In retail, a well-crafted slogan can be the key to standing out and connecting with customers. These concise phrases highlight a brand’s essence, making them crucial tools for effective marketing and brand recognition.
[Image via istockphoto.com]
THE POWER OF RETAIL SLOGANS
Per an article by TimeWellScheduled, retail slogans are the cornerstone of marketing campaigns. They distill a brand’s core message into a memorable phrase. They focus on product features, benefits, emotions, and unique selling points, ultimately aiming to influence consumer behavior.
Slogans often spearhead specific marketing initiatives, unlike taglines, which are typically longer-lasting brand representations. However, successful slogans can evolve into enduring taglines, enhancing brand memorability and recognition.
ANATOMY OF AN EFFECTIVE SLOGAN
As per the article, three key attributes
contribute to a slogan’s effectiveness:
1. MEMORABILITY: Easy to recall and repeat, like KFC’s “Finger-Lickin’ Good.”
2. EMOTIONAL APPEAL: Forges a personal connection with consumers, such as Subway’s “Eat Fresh.”
3. BRAND ALIGNMENT: Harmonizes with the brand’s identity and values, exemplified by Walmart’s “Save Money. Live Better.”
These elements work together to create slogans that resonate with consumers and leave a lasting impression.
CRAFTING YOUR RETAIL SLOGAN
The article notes that when developing a slogan for your retail brand, consider these tips:
KNOW YOUR AUDIENCE: Understand your target market’s language and emotions.
FOCUS ON ONE MESSAGE: Highlight
your most unique and valuable aspect.
• BE CLEAR AND CONCISE: Use simple, specific language that conveys your message.
• BE CREATIVE AND MEMORABLE: Employ literary devices like rhyme, alliteration, or metaphors.
TEST AND REFINE: Generate multiple options, gather feedback, and polish your slogan.
Effective slogans tap into consumer psychology through “priming,” subtly influencing thoughts and actions. They organize information in consumers’ minds, aiding brand recall and fostering trust.
Learn more in this article by TimeWellScheduled at the URL below: https://timewellscheduled.com/how-touse-slogans-to-enhance-retail-branding-strategies/
Dallas, TX--The great millennial migration from urban centers to suburbs is reshaping America’s retail. As young professionals seek affordable housing and more space, retailers must adapt to changing consumer patterns and preferences.
[Image via istockphoto.com]
THE SUBURBAN SHIFT: MILLENNIALS ON THE MOVE
Recent data, highlighted in an article by RetailNext, reveals a significant trend: 85% of homebuyers aged 31 to 40 chose suburbs or small towns for their purchases between 2020 and 2021. This exodus from major cities is primarily driven by rising urban housing costs and a desire for larger living spaces after the COVID-19 pandemic.
According to the article, the 2022 Census data highlights that housing-related reasons were the primary motivator for relocation among 20 to 29-year-olds. Harvard’s Joint Center for Housing Studies found that cities with the highest rents and fewest three-bedroom apartments experienced the most significant millennial outflow to suburban areas.
RETAIL’S RESPONSE: ADAPTING TO NEW DEMOGRAPHICS
This demographic shift, per the article, presents both challenges and opportunities for the retail sector:
1. DEMAND REDISTRIBUTION: As millennials relocate, suburban and rural areas may see increased retail demand, necessitating new store openings or expansions.
2. FORMAT AND ASSORTMENT ADJUSTMENTS: Retailers may need to modify store layouts and product offerings to cater to suburban family lifestyles, potentially including more home goods and outdoor equipment.
3. OMNICHANNEL INTEGRATION: An effective blend of online and offline channels becomes crucial to serve millennials across various locations, emphasizing e-commerce capabilities and click-and-collect options.
4. COMMUNITY ENGAGEMENT: Retailers expanding into suburban markets can benefit from local community involvement and grassroots marketing to build brand loyalty.
5. LOGISTICS RECALIBRATION: Population redistribution may require adjustments to supply chains and distribution networks to ensure efficient product delivery to new market areas.
USING DATA FOR RETAIL STRATEGIES
To navigate this shift, the article suggests retailers to harness the power of data:
CUSTOMER SEGMENTATION: Analyze shopper data to understand evolving preferences and tailor marketing strategies accordingly.
• DEMAND FORECASTING: Use historical sales and traffic data to optimize inventory and anticipate market shifts.
• Personalization: Leverage purchase histories to create targeted recommendations and promotions, fostering customer loyalty.
• SUPPLY CHAIN OPTIMIZATION: Integrate store and shopper data with supply chain information to streamline operations and improve efficiency.
Learn more in this article on RetailNext at the URL below: https://retailnext.net/blog/the-effect-of-millennial-migrationon-retail-in-the-us
[Image via istockphotos.com]
Boston, MA--Understanding market dynamics and promotion cadence is essential. Regular promotions are expected in high/low market segments, and diverging too much from competitors can result in losing market share.
[Image via istockphoto.com]
An article by ToolsGroup states how retailers can align their promotional frequency with market expectations while ensuring strategic planning and execution.
For example, quarterly promotions may alienate customers if competitors have monthly promotions. Aligning promo cadence with market expectations maintains your competitive edge and meets customer expectations.
PSYCHOLOGICAL IMPACT OF PROMOTIONS
Per the article, the psychological aspect of promotions plays a crucial role. Perception can be as impactful as the discount itself. Deals, even artificial ones, reduce purchasing pain and drive higher engagement and sales.
The article gives the example of a product priced at $50 but promoted as “50% off the original $100 price.” The discount’s perceived value and psychological impact can boost sales significantly, even if the price remains unchanged. Using these psychological factors makes promotions more appealing and effective.
OPTIMIZING KEY ELEMENTS FOR EFFECTIVE PROMOTIONS
Success requires optimizing all key elements: pricing, timing, product selection, and marketing channels. The article notes that perfect promotion leverages all pricing levers and optimizes each component for a cohesive strategy. Tools like Promo AI analyze and fine-tune each aspect, ensuring harmony among all elements.
THE FOUR KEY PRICING LEVERS
• LIST PRICE: The initial price before discounts. Setting a competitive list price attracts customers even before promotions.
PRODUCT RANGE: The assort-
ment included in the promotion. A well-chosen range maximizes appeal and drives sales across customer segments.
• PROMO INTENSITY: The percentage of items offered at a discount. Managing intensity attracts customers without undermining profitability.
• PROMO DEPTH: The extent of the discount offered. Balancing depth attracts customers while maintaining healthy margins.
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Combining discounts with offers like BOGO or loyalty points multipliers ensures all pricing strategies are utilized, creating cohesive and compelling promotions.
THE POWER OF AI IN RETAIL PROMOTIONS
AI and machine learning enhance retail promotions’ effectiveness. The article states that AI tools automate decision-making, predict customer behavior, and optimize real-time promotions, saving time and resources. Prescriptive analytics allows for daily experimentation and learning from mistakes, making AI-driven strategies more effective and less risky.
For instance, AI-driven tools analyze data to identify products likely to appeal to specific segments, adjust prices dynamically, and predict optimal promotion times and discount rates. Leveraging AI keeps retailers ahead and creates promotions that resonate with target audiences.
GOAL-ORIENTED PROMOTION STRATEGIES
A prescriptive approach starts with a clear goal and builds the strategy backward from the desired impact. This ensures pro-
motions are targeted and effective, leading to greater success. If the goal is to increase foot traffic, include in-store events, exclusive discounts, or limited-time offers. The article highlights the use of targeted ads, influencer partnerships, and product demos to boost sales of a new product. Keeping the end goal in focus ensures that every aspect of the promotion aligns to achieve the objective.
Check out the entire article on ToolsGroup at the URL below: https://www.toolsgroup.com/blog/retail-promotions-donthave-to-fail-changing-your-approach-to-ensure-promotionssucceed/
NOTES
[Image via istockphotos.com]
New York, NY--Following up with customers post-sale is crucial for maintaining strong business relationships. This practice can enhance customer loyalty and satisfaction by demonstrating respect and care. Here are 12 effective follow-up strategies to engage with customers after a sale.
[Image via istockphoto.com]
IMPORTANCE OF CUSTOMER FOLLOW-UP
ENHANCING CUSTOMER RELATIONSHIPS: Following up with customers shows you value their business and care about their experience. This practice can make customers feel appreciated and more than just another transaction.
ADDRESSING ISSUES PROACTIVELY: Proactively reaching out can help identify and resolve any customer problems with your product or service, preventing potential dissatisfaction and fostering trust.
BOOSTING ENGAGEMENT AND SALES: Consistent follow-up can deepen customer engagement with your brand, leading to repeat purchases and increased loyalty.
12 FOLLOW-UP METHODS
Below are 12 follow-up methods, as highlighted in the article on Indeed.
1. EXPRESS GRATITUDE: A simple thank you message can go a long way. Whether through email, phone calls, or a physical card, expressing gratitude shows appreciation for their business.
2. REQUEST FEEDBACK: Asking for customer feedback through surveys or open-ended forms can provide valuable insights and show that you value their opinion.
3. OFFER ASSISTANCE: Provide customers with guides, manuals, or FAQs to help them make the most of their purchase.
4. EXTEND SPECIAL OFFERS: Send personalized discounts or promotions related to their recent purchase to encourage future sales.
5. HIGHLIGHT NEW FEATURES: Inform customers about new features or updates related to their purchase to enhance their experience.
6. PROVIDE REFERRALS: Offer referrals to potential customers or third-party vendors that may benefit from your client’s business.
7. CELEBRATE OCCASIONS: Send messages on holidays, anniversaries, or birthdays to show you care about them beyond the business relationship.
8. OFFER HELP: Proactively ask if the customer needs assistance with their new product or service to prevent issues before they arise.
9. ENGAGE ONLINE: Interact with your customer’s social media posts or blogs by liking, commenting, or sharing their updates.
10. REGULAR CHECK-INS: Send brief messages to check how they are doing with their product or service, showing ongoing support.
11. SHARE RELEVANT CONTENT: Send articles or videos that might interest them, especially if they relate to topics that you have discussed before.
12. INVITE TO EVENTS: Invite customers to professional events, workshops, or networking sessions that could benefit them.
Learn more in this article by Indeed at the URL below: https://www.indeed.com/career-advice/career-development/ customer-follow-up
JIMMY DEGROOT:
IF PILOTS DO IT, PERHAPS WE SHOULD TOO
Green Bay, WI--We’ve been opening and closing the jewelry store for 20 years without incident. However, one summer evening as I was enjoying a Friday night fish fry in Wisconsin, my phone went off and it was the alarm company letting me know there had been a door alarm activation.
I had to leave my family at the table as I drove to the store to find out that a customer triggered the alarm because the door was unlocked. Now I had an embarrassed customer and the next morning an angry conversation with my closing team.
Trying to calm down, I called (retail training consultant) Brad Huisken for advice on how to not have this happen again. This was a team that had been opening and closing the store for over a decade.
Brad asked me the following questions: “Are you ever going to hire a new person?” “Do you ever have bad days?” “Do you think your staff members had something they were excited about to get to immediately after the store closes?” “Does your schedule ever take you away from the store during opening and closing?” My answer was “Yes” to all his questions. Then he told me I needed an opening and closing checklist with the proper procedure on one sheet of paper in two columns for each day. On the top was the date. There was a checkbox beside each task and there was a line for initials at the bottom of each column.
We stored the list for each day in a folder for a month, then shredded them.
Pilots who have flown thousands of hours are required to do have a checklist before and after every flight and we’re all so grateful for it. When we have countless hours of time and money invested, as well as a staff we couldn’t live without, having a checklist at the start of each day is a must for our security and peace of mind. And by-the-way, if your answer was “no” to all of Brad’s questions, then you don’t need one.
JAMES (JIMMY) DEGROOT is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191
HOT SELLERS
BENCHMARK
THE APIS
The Apis is a 7.5mm, comfort fit band featuring thin Tantalum edges and a 14K Gold honeycomb with bees design center.
www.benchmarkrings.com
DHARM
UNMATCHED BRILLIANCE
Crafted from premium white gold and embellished with multiple exquisite diamond cuts, these tennis bracelets offer exquisite brilliance. Their versatility and exceptional sparkle make them timeless best-sellers.
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MSRP $885 MSRP $1,580 MSRP $1,500 / $2,070
BENCHMARK
THE SPROCKET
The Sprocket is a 7mm, comfort fit Grey Tantalum band featuring a sprocket gear pattern design.
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DHARM
DAZZLING ELEGANCE
These rings, in platinum, yellow, and rose gold, showcase brilliant-cut diamonds in diverse settings. Their unmatched elegance and brilliant shine make them essential additions to any jewelry collection.
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MSRP $1,170 / $1,950 / $2,700
DILAMANI
RAINBOW SAPPHIRE & TSAVORITE CONFETTI BANDS
Our hot-sellers this year are our rainbow sapphire & tsavorite Confetti bands. Available in 3 widths, 8.7mm, 5.7mm & 3.1mm. Retails from $2,700, $1,950 & $1,170 respectively.
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DILAMANI
DIAMOND COMPASS MEDALLIONS
Our super trendy diamond Compass medallions has been finding it’s way into a lot of looks this year. Our large 20mm diameter medallion with paperclip chain and our smaller 15mm diameter medallion are satin finished. 20mm retails for $2,070, the 15mm retails for $1,500.
www.dilamani.com
MSRP $1,449
EVERSPARK
GOLD SEMI-MOUNT ENGAGEMENT RING
ZGR0016WD-SM
1.12 ct.tw. 14 kt gold semi-mount engagement ring (center - 1ct.)
www.everspark.com
MSRP $1,851
EVERSPARK
CHEVRON BAND
ZGR0038WD
1/3 ct.tw. 14 kt gold chevron band.
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MSRP $29,700
GUMUCHIAN
GOLD & DIAMOND CURVE EARRINGS
E202DY_300
18kt Yellow Gold & Diamond Curve Earrings with 18 Round Diamonds totalling in 4.50ct (25 Pointers). Gumuchian’s best selling “Moonlight” earrings gives the ultimate sparkle and radiance that lasts all day and night.
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MSRP $44,000
GUMUCHIAN
GOLD RING WITH ROUND CUT DIAMOND
R962YC216W
18kt Yellow Gold Ring with a 1.62ct Round Cut Diamond with a 3.78ct Oval Grossulaire Garnet. No Heat. Gumuchian’s ever evolving one of a kind “Spectrum” collection are cherished heirlooms that are made to last generations.
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HOT SELLERS
MSRP $4,699
IDD LUXE
TWO-TONED FLEXIE BANGLE
FSBG5023S8YW
Elevate your style with our two-toned Flexie bangle, featuring a stunning combination of white and yellow gold. Adorned with 184 round stones totaling 2.75 ct, it’s a perfect statement piece.
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MSRP $1,349
IDD LUXE
FLEXIE RING
FSRT5062RDS8Y4S
Enhance your style with our Flexie ring, featuring 11 exquisite round stones totaling 0.5 ct. Its flexible design ensures comfort, making it a perfect accessory for any occasion.
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MERCURY RING
WHITE GOLD DIAMOND RING
LGD-UDR00266-GW87
A stunning 14KT White Gold LabGrown Diamond Ring featuring a large 5 ct Emerald shaped Yellow diamond, elegantly flanked by two smaller HalfMoon side stones. This piece exudes sophistication and vibrant charm, perfect for making a bold statement.
www.mercuryring.com
MERCURY RING
DIAMOND PENDANT
LGD-UDP01093-GY63
This exquisite piece of Lab-Grown Diamond Jewelry Pendant features a delicate paper clip gold chain that gracefully drapes around the neck, leading to a stunning 2.00 ct Cushion shaped pendant. This pendant is a perfect blend of simplicity and sophistication, making it an ideal accessory for any occasion, whether it’s a glamorous evening event or a cherished everyday piece. www.mercuryring.com
SMILING ROCKS
ART FRAMES MASTERPIECE, OUR FRAME COLLECTION FRAMES YOU SRNL02868WHT
Frame Pendant from the Frame Collection, made out of 14K yellow gold featuring a 1.05 ctw emerald cut lab grown diamond.
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SMILING ROCKS
A TAPESTRY OF BRILLIANCE, WOVEN IN GOLD AND DIAMONDS SRR04134WHT
These rings, in platinum, yellow, and rose gold, showcase brilliant-cut diamonds in diverse settings. Their unmatched elegance and brilliant shine make them essential additions to any jewelry collection.
www.smilingrocks.com
MSRP $15,100
STEVEN ROYCE
BLUE SAPPHIRE FASHION RING
LG174WS-8
Showcasing a 2.66 ct emerald-cut sapphire flanked by 0.96ctw round and baguette diamonds, this ring exudes timeless luxury and sophistication.
www.stevenroyce.com
MSRP $10,600
STEVEN ROYCE
AQUAMARINE COCKTAIL RING
RT1102WAQ-1
Featuring a 5.61 ct emerald-cut aquamarine surrounded by sparkling diamonds, this ring embodies elegance and serene beauty.
www.stevenroyce.com
MSRP $13,500
WILLOW
EMERALD CASCADE EARRINGS
EPP10193EPeW
Zambian AAA Emerald Pear 1.27 CT+ Natural Diamonds 1.93ctw + 18KtGold + Platinum.
www.willowdiamonds.com
MSRP $4,350
WILLOW
TRINITY NECKLACE
N0003055RdW
18KtGold + Platinum | Pierced Natural Diamonds TDW: 0.55.
www.willowdiamonds.com
ADVERTISERS INDEX
AG COLOR............................................................................................................PAGE 43
AMPTIVE.................................................................................................................PAGES 22 - 23
ASHI COUTURE .............................................................................................PAGES 14 - 15
BENCHMARK WEDDING RINGS...............................................BACK COVER
DHARM INTERNATIONAL.................................................................PAGE 39
DIALOG....................................................................................................................PAGE 27
DILAMANI.............................................................................................................PAGE 35
DEBEERS...............................................................................................................PAGES 16-17
EPOQUE..................................................................................................................PAGE 41
ETHOS CREATIONS...................................................................................PAGE 19
EVERSPARK.......................................................................................................INSIDE BACK COVER
GUMUCHIAN.....................................................................................................PAGES 4-5
IDD LUXE...............................................................................................................PAGES 24 - 25
JEWELS BY JACOB....................................................................................INSIDE FRONT COVER, PAGES 1, 48-49
KABANA.................................................................................................................PAGE 37
LUXURY DISPLAY GROUP................................................................PAGES 32 - 33
MIDAS.......................................................................................................................PAGES 12-13
MERCURY RING.............................................................................................PAGE 21
MONTAGNE........................................................................................................PAGE 47
RDI DIAMONDS.............................................................................................PAGE 11
SMILING ROCKS, INC.............................................................................PAGES 30 - 31
STEVEN ROYCE..............................................................................................PAGES 8-9
UNEEK......................................................................................................................PAGES 2-3
UNITED PMR.....................................................................................................PAGE 45
V&A LUXURY.....................................................................................................PAGE 18
WILLOW DIAMONDS.............................................................................PAGES 6-7