THE CENTURION 2023-24 ANNUAL JEWELRY STORE DESIGN GUIDE

YOU CAN HAVE YOUR DREAM STORE!

With this the 2nd Edition of the Annual Jewelry Store Design Guide from THE CENTURION we continue our mission to inspire the creativity of better fine jewelry store owners and managers so that you can achieve your “Dream Store” vision.

I’m Leslie McGwire, owner of Leslie McGwire & Associates Interior Design Company, author of the jewelry store design advice articles in this magazine. I am also proud to be THE CENTURION NEWS DAILY’s jewelry store design advice columnist.

This year’s guide covers these important store design topics we know you will enjoy reading and referring back to: THE JEWELRY STORE THRESHOLD AREA; SOME OF THE ELEMENTS IN JEWELRY STORE INTERIOR DESIGN; THE IMPORTANCE OF SPACE PLANNING AND FLOORING; LET’S TALK LOUNGE AREAS IN JEWELRY STORES; THE IMPORTANCE OF A LOGO IN JEWELRY STORES; JEWELRY

STORE REMODELING IDEAS; BENEFITS OF DROP CEILINGS IN JEWELRY STORE DESIGN; INTERIOR DESIGN: THE IMPORTANCE OF STORE LIGHTING; THE DIFFERENCE BETWEEN PORCELAIN WOOD VS VINYL WOOD FLOORING; VINYL WOOD FLOORING VS REAL WOOD FOR RETAIL; and SOME PRINCIPLES OF JEWELRY STORE DESIGN.

In addition, be sure to check out our HOT SELLERS section with 36 items that could include your next top seller.

And a big THANK YOU to our advertisers, who make possible the Annual Jewelry Store Design Guide from THE CENTURION!

Happy Reading.

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TABLE OF CONTENTS

JEWELRY STORE DESIGN ARTICLES

WELCOME LETTER

HOT SELLERS

THE JEWELRY STORE THRESHOLD AREA

ADVERTISERS INDEX

SOME OF THE ELEMENTS IN JEWELRY INTERIOR DESIGN

THE IMPORTANCE OF SPACE PLANNING AND FLOORING

LET’S TALK LOUNGE AREAS IN JEWELRY STORES

THE IMPORTANCE OF A LOGO IN JEWELRY STORES

JEWELRY STORE REMODELING IDEAS

BENEFITS OF DROP CEILINGS IN JEWELRY STORE DESIGN

INTERIOR DESIGN: THE IMPORTANCE OF STORE LIGHTING

THE DIFFERENCE BETWEEN PORCELAIN WOOD VS VINYL WOOD FLOORING

VINYL WOOD FLOORING VS REAL WOOD FOR RETAIL

SOME PRINCIPLES OF JEWELRY STORE DESIGN

THE JEWELRY STORE THRESHOLD AREA

The threshold area, also known as the “decompression zone,” is the very first space that customers step into when they enter your jewelry store. It typically consists of the first five to 15 feet worth of space, depending on the overall size of your store. It’s also the space where your customers make the transition from the outside world and first experience what you have to offer.

PAY ATTENTION TO THE TRANSITION MODE.

At this point, customers make critical judgments, determining how comfortable your store is and how synchronized your lighting, fixtures, displays and colors are. Since customers are in a transition mode, they are likely to miss any product, signage or displays you place at your store’s threshold. An excellent example of a jewelry store threshold area is seen by the picture of Crocker’s Jewelers below. Because of this, your jewelry store design should ease customers into your store; not bombard them with a lot of jewelry displays. Welcome the customers with a subtle display or calm welcome area.

THE “BUTT-BRUSH-EFFECT”.

As an owner, you may be aware of something known as the “butt-brush effect,” coined by consumer behavior expert, Paco Underhill. He discovered that most customers, especially women, will avoid browsing in an aisle where they could potentially brush another customer’s backside or have their backside brushed. This holds true even if the customer is very interested in different jewelry pieces.

An easy way to avoid this problem is to ensure that the jewelry store aisles and displays allow customers more than enough personal space when browsing your products. As an owner, you can also make your store comfortable by incorporating a waiting area with comfy seats and benches to encourage customers to spend more time in your store. This is especially helpful for customers accompanied by someone who is not interested in making a purchase, such as a partner or a child. However, keep your seating area facing your merchandise so your products are still top of mind for waiting.

DESIGNING THE TOTAL SPACE.

Jewelry store interior design is how the owner organizes and designs the total space. Your store design is responsible for welcoming customers and guiding them through your store. From the store’s entryway to its checkout display, every element can impact your customer’s path to purchase. For that reason, jewelry store interior design applies to the entire space.

See Crocker’s Jewelers Threshold Area on page 20.

SOME OF THE ELEMENTS IN JEWELRY INTERIOR DESIGN

I’m sure you have heard about, and probably experienced, the importance of first impressions. The expressions, “first impressions never have a second chance,” or “You only have one chance to make a good impression” when meeting others are well known. I like to apply this same philosophy to store design.

THE IMPORTANCE OF “FIRST IMPRESSIONS”.

Specifically, the first impressions and sensory cues a customer will receive at a store’s entrance, causing them to think, “There’s something here for me.” One of my favorite topics to talk about to my clients is the importance of “First Impressions.” A jewelry store’s entrance needs to visually hook and fix a customer’s attention on the store. As a customer walks through the entrance, those first sensory cues (visuals, sounds and scents) cause them to form opinions about your business. Those initial cues help them decide whether your business is a professional establishment, where your products lay on the spectrum, if you fit with their “self-appraisal” and whether it would be wise to trust for both advice and products that clients may wish to purchase.

THE ELEGANCE OF LIGHTING.

First and foremost, lighting is one of the most important features when it comes to designing our store. This is because the placement of each light is critical so all the jewelry will reflect the light and look more sparkly. Chandeliers are a great statement and can add a big “wow.” Besides having perfect technical lighting over jewelry cases, it is so important to have decorative chandeliers and sconces. As a designer I view chandeliers as an accessory that gives the space an elegance needed in every store. It reminds me of a beautiful broach or a

stunning necklace that complements the overall looks in fashion. Chandeliers do the same thing. See picture of Belle Jewelers Chandeliers in Chambersburg, Ohio.

THE JEWELRY CASE DESIGN AND FLOORING.

Jewelry case design is so important for the overall look of the store. The quality of cases should not be compromised. This is where the majority of the budget should go and my clients always say it is so worth the money. Where you showcase your diamonds and jewels should always be the highest quality. Having high-quality jewelry cases say a lot about your store. I highly recommend jewelry case design to be one of – if not the most important design element within your store. I always start my projects by selecting the flooring first. Flooring will be one of the largest purchases that you will have in a remodel or new space. The flooring color must flow with the cabinetry colors “like it’s painted with the similar brushes.” See picture of Buchkosky Jewelers cabinetry, chandelier, flooring and logo inside a very large mall in MN.

ESTABLISH A PARTICULAR LOOK.

Each store is so individual according to the store owner’s goals and vision. An important tip here, however, is that once you establish a particular look and color theme, that same look and various colors be continued throughout all the other elements and furnishings of your store.

All these sensory cues are reinforced as customers navigate your store and interact with your staff. Help ensure that a first-time casual “just looking” visitor gains enough confidence in you that they become a customer for life.

See Buchkosky and Belle Jewelers’ stores on page 24.

Buchkosky Jewelers, Roseville, MN (Photo Credit: Buchkosky Jewelers)

Belle Jewelers, Chambersburg, Ohio. (Photo credit: Belle Jewelers)

THE IMPORTANCE OF SPACE PLANNING AND FLOORING

To help my clients understand this idea of space planning and flooring, I ask them to close their eyes and imagine walking into their store and asking themselves “What does the image say about this business?”

I ask them to think big picture: What are you selling, and who are you selling to? There needs to be a consistency of style and function in your store that have different factors to tie with the whole jewelry shopping experience. For example, if you are selling many diamond jewels in your store, there needs to be an area that stands out as a Wow.

But before we get into all the visual cues a store visitor will receive, I want to touch on one foundational element of your design, if not the most important design element – which is space planning.

I’m always asked how to generate more money out of the square feet they have. The rule of thumb is that the back offices should only take up 25%-35% of the total square footage and the rest of the square footage should be showroom. I am always reminding my clients to think about what is generating money and what is not. For example, I encourage my clients to minimize breakrooms, offices, and sometime scale down the shop area if you can. These areas do not generate money, therefore should not be taking up a lot of the showroom space.

Another important thought when it comes to space planning is you want to choose a floor plan that fits your store’s size and shape. As you create the layout and display options, you can think about whether you want straight, diagonal, geometric, and curved layout options.

Here’s a tip that you might find interesting. There have been many studies that show clients naturally turn right when they enter a store. I always tell my clients that is where their most important jewelry category should be – whether it’s bridal jewelry, fashion jewelry or watches.

I want to shift gears now and talk about the elements and furnishings in a jewelry store to make it beautiful and timeless in the overall design. I always start my projects by selecting the flooring first. Flooring will be one of the largest purchases that you will have in a remodel or new space. really like to use only two floors in a store. My go-to floorings are very thick (Glued down) vinyl planks and porcelain tile floors. Both floors hold up in a commercial store and require no maintenance – you can mop and go. You will not have to sand and refinish the floors. The wood flooring gives a warmer and more casual feeling to the store while the porcelain tiles can give a more elegant feel. The porcelain tile even can look like marble. See picture of Zorells Jewelry porcelain tile and space plan flow in Bismarck, North Dakota.

I also love to use carpet tiles in some areas – specifically the more high-traffic areas. From a maintenance and cost perspective this can be a wise choice for many store owners because you do not have to rip up the entire carpet when there is a stain or if it shows wear and tear – just the 24” x 24” tile. I usually only use denser, more comfortable carpet behind the jewelry cases and POS for the benefit of the sales staff who stands for hours.

These all go into creating an instant impression for the first-time visitor and reaffirming that impression

each time a repeat customer enters. You can make a certain color a predominate element of identification and associate it with your brand. Properly chosen colors will define your brands’ value in your jewelry store.

As you can see, there is a lot of thought that goes into making your stores’ first impression both impactful to a visitor and representative of the emotional messages that customers receive when they enter. As a business it’s imperative because this is the first chance to make the best impression.

Zorells Jewelry, Bismark, ND (Photo Credit: Zorell’s Jewelry)

LET’S TALK LOUNGE AREAS IN JEWELRY STORES

Customers will never forget the waiting areas in your jewelry store. Make sure the chairs or sofas are very comfortable. The seating area is a place where your customers can relax and feel at home. So, it’s only natural that the approach toward lounge areas in jewelry stores should follow the 2023 trends that are coming soon.

The trends for 2023 will be seating with comfort in mind, curved pieces, colorful and lots of patterns, and of course sustainability. Do customers want to sit and chat with strangers in the middle of a shopping excursion? Almost all clients like being treated special and this is how you build your relationships with your clients.

Today’s customer is an experience seeker. They crave interaction, stimulation, and comfort at the same time. They may want some entertainment while shopping; a bit of soft music accompanying that must-have purchase. But owners also know that customers sometimes want a breather; a quiet minute to “get away” from the buzz, maybe recharge her phone and simply ponder the shopping experience. If customers can also grab a cup of coffee or a drink, even better. Many stores are incorporating drink bars into their floor plans lately. These quiet, “non-shopping” moments are experiences, too and smart jewelry owner would do well to incorporate them into their in-store offering. See picture of Occasions Fine Jewelry seating area in Texas below.

Jewelers must think of their stores as destinations, and meeting spots for jewelry/community events. They should set aside places for customers to casually interact with one another, learning and sharing and unwinding. The store owner needs to create longer in-store times and connection – between customers and between customers and the brand. See picture of Crockers Jewelers seating area with television and fireplace in Texas.

A beautiful, curated space set aside for shoppers to chat or think (or just sit) is a very real part of the current of in-jewelry store experience. It represents the continued growth of a customer-centric marketplace and the need to provide relevant, lifestyle-driven shopper experiences. It is also an investment that will pay off in brand loyalty, repeat visits and a better bottom line.

Crockers Jewelers Texarkana, Texas (Photo credit: Crockers Jewelers)

See picture of Occasions Fine Jewelry seating area on page 34.

Occasions Fine Jewelry Midland, TX (Photo Credit: Occasions FIne Jewelry)

“The seating area is a place where your customers can relax and feel at home.”

THE IMPORTANCE OF A LOGO IN JEWELRY STORES

No single jewelry logo design works for everyone. Your business is uniquely yours, and your logo should reflect that image. I would like to share what is important in the look of your logo.

First: Make it your own! A proper logo should do the following:

Reveal your identity.

Invite new customer to get to know you.

Distinguish yourself from the competition.

Here are few ideas when designing the best logo for your store.

INVITE NEW CUSTOMERS TO GET TO KNOW YOU.

People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and have the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product. First impressions are everything.

USING YOUR LOGO BY NOT USING YOUR ENTIRE STORE NAME. Do you love your name of your store but want something a little more compact or sleek? Use your initials or your picture symbol as the logo alone! Numerous brands successfully use their initials as a logo. The initials approach is especially popular right now and great for those with lengthy last names. See this logo picture below from Williams Jewelers in Englewood, CO we used the “W” for their initial logo. Your initials logo does not have to be overly flashy. Something clean, easy to read, and perfectly placed always looks great.

DISTINGUISH YOURSELF FROM THE COMPETITION. Think about your brand and what it means to you. Is there something that inspired you to use your current logo? The swan is synonymous with beauty and grace, so Swarovski has been using this symbol for many years, it is so important for your store to be better than your competition. A few reasons why.

From time to time, a company will redesign their logo, perhaps to update their look or reflect some other company changes. While black and white logos are classic and stylish, sometimes full color is the way to go. Full color logos

can feature numerous colors, or be clean and simple, like the Tiffany & Co. logo with their signature color. I designed Lasker Jewelers in Rochester, MN. “Many times, I will place behind the logo LED lighting, so it glows and stands out in the space. Lasker. See the Lasker logo picture below.

Think about your brand, your jewelry, and your personality. What kinds of colors do you see? Once you have your favorite top three colors in mind, and they coordinate with your overall design of your showroom you are almost done. See how you can choose the correct fount. The Rolex Logo is a great example of using the green color but keeping the letters very simple: There logos are bright, distinctive, and interesting enough to be memorable them on. Placing your logo on all your marketing, packaging, products, social media, website, etc. is a way to advertise your

brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you are developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand. Happy designing your new logo to keep up the times!

1. 2. 3.

Lasker Jewelers Rochester, MN (Photo Credit: Lasker Jewelers)

See Williams Jewelers’ store logo on page 38.

Jewelers Englewood, CO (Photo Credit: Williams Jewelers)

JEWELRY STORES REMODELING IDEAS

The great new is there are more independent jewelry stores enlarging their space than closing them, meaning it is as important as ever to make a good impression with your exterior and interior designs. Often when I do design consultation with remodeling or enlarging jewelry stores there is one essential question I receive: What percentage should be the showroom versus the back office? My answer is the 80/20 rule. Jewelry owners want to maximize the showroom space because that is revenue generating. So, 80% is generally specified for the showroom, while 20% is for the back office.

BACK OFFICE DESIGNS. Jewelry renovation ideas for back office includes making sure you have a strong layout. These tips will help to reduce the back office of the jewelry store where it really counts. These spaces are not money generating for overall income. I designed Occasions Fine Jewelry store back shop to follow that guideline. With clients looking into the back shop through a large window behind POS. See below pictures of Occasions Fine Jewelry. I designed the room to look like an eye-catching space. The purple and orange are Occasions Fine Jewelry are their logo colors. This is a custom wall covering for the store.

PAY SPECIAL ATTENTION TO THE ENTRANCE. The entry area, also known as the “decompression zone,” is the first five to fifteen feet of space customers see when walking into your store. This area transitions client from the chaos of the outside world and allows them to focus on the shopping experience. When they step into your space, a client makes critical judgments about your brand based on your lighting, fixtures, and color schemes, etc. It is important to make a great first impression, so make sure to draw their eyes to a focal point: the jewelry show cases, wall cases, or a stunning chandelier to name a few.

CREATE A PATH FOR CLIENTS TO FOLLOW. “The feet will always follow the eyes,” Paco Underhill explains. “Strategically placing focal points throughout the store gets clients into and around the store effortlessly.” Depending on the size of your show-

room space, owners may want to incorporate both wide and narrow aisles in the showroom. Wide aisles allow clients to walk quickly to a particular jewelry case, while narrow aisles give a different feeling to the space.

ADD OR REMOVE WALLS. Jewelry showrooms typically are an open floorplan. See picture of The Diamond Center with an open floor plan. Sometimes, I would recommend knocking down walls to reduce visual barriers. But before jewelry owners grab the sledgehammer; I would always recommend checking with a contractor to make sure it is not a load bearing wall. Partition walls promotes client’s interest in having a few niches in the space to feature special jewelry.

Occasions Fine Jewelry Midland, TX (Photo Credit: Occasions FIne Jewelry)

The Diamond Center In Janesville, Wisconsin (Photo Credit: The Diamond Center)

BENEFITS OF DROP CEILINGS IN JEWELRY STORE DESIGN

Traditionally, drop ceilings have been a standard design element in high end jewelry stores. It has always provided a creative look to the overall space. Here are a few new design concepts to think about while remodeling or building new stores that might help you with the overall look and design of your space.

The ceiling many times can be an overlooked area, but it is a great place to add a unique design touch and deepen the aesthetic of a specific area or the complete showroom. Modern drop ceilings also come with additional design elements. They can be combined with integrated LED backlighting or lighting for added illumination and ambiance. The styles of the designs and colors of paint can create an interesting design element in the ceiling. The retail specialist, Paco Underhill likes the drop ceilings for the retail environments. “Presentation is often about impressive spaces (high ceiling) but creating intimacy (lower ceiling) helps foster sales.” The benefits of suspended ceilings go beyond just improving the appearance of a jewelry store interior. Here are few additional practical and stylish benefits to consider. See picture of Crocker’s Fine Jewelry in Texas which I designed with layered paint colors to create more drama to the ceiling.

Certain types of ceiling tiles are designed to offer improved soundproofing by reducing sound from above. This has become very popular in jewelry store ceilings lately. The acoustic benefits are great to keep

the sound to a minimum. There are so many design patterns and colors to choose from to go with your overall design look. See my favorite two companies for examples I like to work with. One company is called armstrong.com and the other company is called MDCwall.com. recommend to Google each company to see the design choices that we all can work with within your store.

CUSTOMIZABLE TO THE LOOK OF YOUR OVERALL DESIGN.

Suspended ceiling tiles are available in a myriad of designs, materials, and colors to match the desired look and style of a variety of interiors. See Park Place Jewelers which I designed the suspended drop ceilings in Ocean City, MD. The ceiling is a major part of the overall look in the jewelry space. Above the drop down is a very high ceiling that is painted blue with a few clouds. The ceiling is super high to achieve a layered look.

CUSTOM CEILING TILES. Ceiling tiles that normally come in a 2 x 2 size is a very economical way to design your ceilings. The size 2’ x 4’ is a very outdated size. As everyone knows it also can come in many textures, and colors. When the ceiling is installed, you can also paint the tiles any color you wish. A very popular look in ceiling tiles is the wood look. See pictures below to see how it can me incorporated into a 2 x 2 ceiling grid.

See pictures on next pages.

Malakan is the one jewelers have relied on for more than 80 years to create extraordinary custom jewelry. We marry time-honored traditions and modern technology to craft custom jewelry for retail stores across the country.

Malakan.com

info@malakandiamond.com

See Park Place Jewelers and Crocker’s Jewelers dropped ceilings on next pages

INTERIOR DESIGN: THE IMPORTANCE OF STORE LIGHTING

Retail lighting design is essential to a successful jewelry store. There are several elements of lighting that will be the focus for your store.

First, understanding the main goal of retail lighting design in the jewelry store. Second, how decorative lighting can capture a clients’ attention. Third, how LED lightboxes can add significant value to your store.

Lighting makes all the difference to the store’s success but too often, jewelry retailers forget its importance. Not only is lighting critical in setting the mood of your store and showcasing your merchandise, but it also must be one of the first items on your wish list. Having lighting inside the showcases can add sparkle and glitter to your merchandise. Proper lighting is a huge part of what defines your store’s image.

It is important to know the color of the lighting in your store. The light bulb color temperature lets us know what the look and feel of the light produced is called Kelvin. Kelvin temperatures for commercial and residential lighting applications fall somewhere. On a scale from 2000K to 6500 Kelvin.

With ceiling and in the jewelry in-case lighting, there are two Kelvin temperatures to be used: 5000K and 6000K. The 5000K is what we know as our white daylight and used the most. The 6000K is what daylight is with a cooler blue tone. Also, for gems: The “issue” with gems is that they likely look better under a 4000K but if they are in the same

line as all the other cases you then want the same color light, or the case will stand out and look wrong. Therefore, a 5000K-5500k is the best choice color in the store. In my designs, I use a lot of recessed cans in the ceiling. The main reason I design that way is to keep the ceiling as subtle and simple looking as possible. The installation of the recessed lights with the ceiling does not create a busy look. The main goal in designing a technical lighting plan for a jewelry store is to keep the clients’ eyes looking at the jewelry cases and not at a busy ceiling. The other lighting advice is to keep the walkway a little dim to create a relaxing mood, while the lighting over the jewelry cases is bright to make the sparkles of the jewelry come alive. See picture of Hingham Jewelers 5,000K in jewelry cases, recess lights, chandelier and light boxes.

LED light technology is rapidly changing and it’s influencing how we light our world in a brighter and more economical way. Therefore, proper placement of lighting is essential to keep your consumers highly interested and increase sales in the jewelry store. A popular design element is to have a chandelier in the entry to set the stage for the style of the store’s interior. Another option is to use the best lighting: LED recessed cans. This will create a flood of light, keeping the entry bright without creating a focal point the minute you set foot in the store.

This all depends on where you want the customer’s eyes to go, as well as how the entry lighting fits with the overall store design. Simply changing out a chandelier or decorative light fixtures can greatly update the store in your remodel. Therefore, lighting is one of the most important features when it comes to designing your store. This is because the placement of each light is critical so all the jewelry will reflect the light and look more sparkly.

Chandeliers are a great statement and can add a big “wow factor.” Besides having perfect technical lighting over the jewelry cases, it is so important to have decorative chandeliers and sconces too. As a designer I view chandeliers as an accessory that gives the space look and elegance that is needed in every store. It reminds me of a beautiful broach or a stunning necklace that complements the overall looks. The Chandeliers do the same thing. As I have said many times, you need a WOW factor when clients enter your store. A chandelier can

give customers wonderful and comfortable feelings as they enter. As I said before it is all about first impressions. As an interior designer I have told many clients for the past 35 years that the chandelier should look like a piece of art. Chandeliers are ideal for every store, with coordinating additional lighting throughout different areas. See picture of the Chandelier near the oval case of Hingham Jewelers in South Shore, MA.

People often ask me, “Why should we use backlit lightboxes in our spaces?” My response is that light boxes add an inviting dimension to the store’s ambience. Let’s reflect over the basic reasons when and why you would want to use the LED light boxes instead of non-backlit signs or posters. For LED lightboxes the two kelvin temperatures usually use 5000K or 6000K as their goal is to make everything sparkle more for the effect in photos.

For 2023, large LED lightboxes images are essential to increase the stores sales and very in Trend. The bigger the image the better. Oversize lightboxes look is what is happening now in stores. Lightboxes tastefully distributed around the store do an amazing job of conveying important branding messages to the customers, which increases jewelry resonance and sales. This ability to activate emotional triggers in the customers is what jewelry stores need

Hingham Jewelers in South Shore, MA. (Photo Credit: Hingham Jewelers)

DURABILITY

THE DIFFERENCE BETWEEN PORCELAIN WOOD VS VINYL WOOD FLOORING

When working with my clients, my design process always starts with the style, look and color of the floor. For the past three or four years, most of my clients choose a wood look for their floors.

The wood look creates a very warm and inviting feeling to the space. A common question I get is which flooring material to use. want to make sure you are all clear on the difference so when you are choosing your floor, you

PORCELAIN WOOD PLANKS:

PRO: Porcelain tile is easy to clean and maintain, two very important factors in commercial environments.

PRO: They are moisture resistant and fade resistant. There are many different styles and sizes to choose from.

PRO: Porcelain tiles will not buckle, warp, or stain.

CON: A porcelain tile floor is harder underfoot making it a little more uncomfortable when standing all day.

CON: Installation is expensive. You will need to set the tile in a thin set mortar. Then, you’ll apply spacers in between the tiles which keeps the tiles in place so you can apply the grout. The tile needs to be cut with a wet saw. The installation of tile is more complex and time-consuming than vinyl. The best grout to use in a commercial setting is Tec Grout.

are making an educated decision.

When it comes to these two options, my overall opinion would be to go with a porcelain wood plank. The durability will last longer, making it worth the extra cost for an excellent looking floor.

The following are some pros and cons of each floor material:

VINYL WOOD PLANKS:

PRO: The vinyl material is a softer floor making it more comfortable than tile when standing all day.

PRO: It is very easy to clean.

PRO: The cost of installing the vinyl is significantly less expensive than installing porcelain flooring.

PRO: When it comes to installation, it is very easy and cost effective. When installing vinyl wood planks the best method is to directly glue-down the planks are set in an adhesive. You can cut the floor with a utility knife.

CON: The vinyl material is not completely immune to damage. It’s softer material than tile and can be cut or torn with a very sharp object.

CON: Vinyl plank flooring may fade if exposed to sunlight for a long period.

Extremely durable.

May crack over time or with misuse or improper installation.

Extremely durable.

Heavy furniture can cause denting. Consider using SPC-type LVT.

WATER RESISTANT Yes. Yes.

CLEANING

Can be cleaned with mild cleaners. Can be mopped.

Grout may require scrubbing or restoration.

Grout may need to be restored over time.

MAINTENANCE

Can be cleaned using steam mops or wet mops.

Use non-abusive, mild cleaners.

Never use wax. Instead, use no-wax polishes to restore shine.

Cracked tiles will need to be replaced

Yes. Yes.

FADE RESISTANT Will not fade.M ore prone to fading

STYLES

Available in a variety of wood styles. including oak, pine, and walnut, and many exotic wood styles.

SIZES

Widths start at 4” and up to 12”.

Lengths range from 24” to 60”

Available in a variety of wood styles, including oak, mahogany, and cherry.

Tipically, 6” to 8” wide Lengths typically 48” to 72”

Welling & Company Jewelers West Chester, OH (Photo Welling & Company Jewelers)

PET FRIENDLY

VINYL WOOD FLOORING VS REAL WOOD FOR RETAIL

In my design meetings, clients often ask me what is the best type of flooring to use in their store. Majority of clients want real wood but are unaware about the pros and cons. I always recommend designer vinyl over wood.

One reason is because it is extremely low maintenance. If water spills, it’s easy to clean up and moisture will not seep into the cement. The vinyl material is more resistant to scratches and it is easy to clean, making it ideal for retail stores.

Another reason why I love vinyl flooring is because there is a large variety of colors, patterns, and

shapes to choose from. This allows my clients to have a more unique store with whatever vinyl flooring they choose.

Lastly, vinyl flooring masks noise better than real wood. This is an important aspect to keep in mind because in retail stores, noise should be kept at a minimum.

Wood flooring is beautiful; however, it takes a lot to maintain and is not very durable. For example, if it scratches, a flooring company would have to sand it down and refinish it to get it back to normal. With vinyl flooring, there will likely be minimal scratches that are not as noticeable. Vinyl flooring also gives

you the ability to replace the single plank, where with real wood, you cannot replace one plank.

When deciding between real wood and vinyl flooring, it’s important to keep your budget in mind. Real wood flooring is typically more expensive and is more difficult to install. Vinyl flooring, depending on the quality, is less expensive and easier to install. Example in 2022: Vinyl flooring per square foot with installation is about $6. Wood flooring is about $8.50.

Occasions Fine Jewelry Midland, TX (Photo Credit: Occasions FIne Jewelry)

SOME PRINCIPLES OF JEWELRY STORE DESIGN

Online shopping is increasingly big business, which means it is more difficult for smaller, medium and even large size jewelry retailers to get their market share. This is especially true for those retailers that don’t have much of an online presence. The physical shopping experience starts with good design, so take a good, hard look at your jewelry store space. Perhaps you could be offering your customers more in your overall store design.

DEFINE YOUR SPACE

Defining your space is all about your brands and images, how it gets people into your store, and what they do once they are there. This is the big picture: what are you selling, and who are you selling to? There needs to be a consistency of style and function in your store that have different factors to tie with the whole jewelry shopping experience. I advise my store owners to make a specific area(s) in their store(s) which has the highest sales volume and profitability. For example, if you are selling many diamond jewels in your store, there needs to be an area that stand out as a “WOW.”

ORGANIZING THE SPACE

When customers shops online, they have an entire store at their fingertips. The online customers could look at multiple different types of products at essentially the same time. It is essential that the jewelry space is wellorganized, and as easy to use as possible. A customer who enters a store should have a clear path to follow, with different categories of products clearly understood, and clear product groupings. See picture below of M. Robinson Fine Jewelers in Bee Cave, Texas, (above) which I designed. A well-organized store is one that makes customers feel comfortable and structured so that they can get what they need without wasting time.

The M. Robinson Fine Jewelry reveals how special the overall and specific beautiful design is for your clients to be drawn into.

INVITE CUSTOMER PARTICIPATION

Good visual communication invites customers to participate actively in their shopping experience. Belle Jewelers in Chambersburg, Ohio (above) which I designed, shows how easy it is for clients to move throughout the store with signage on the walls. With the massive change that online shopping has brought, this part of the store design process is essential because it is offering experiences that the customer cannot get online -- whether it’s one-on-one selling and advising from staff, or the opportunity to try jewelry out before purchasing. For your clients, jewelry store shopping is a personal expression in its strongest form.

M. Robinson Jewelers Bee Cave, TX (Photo Credit: M. Robinson Jewelers)

Belle Jewelers in Chambersburg, Ohio (Photo Credit: Belle Jewelers)

HOT SELLERS

MSRP $7,104

HOT SELLERS

MSRP $4,500

MSRP $4,950

ALLISON KAUFMAN

CASCADE OF DIAMONDS

N8475

14k White Gold Fancy Cut Diamond Necklace (1.22ct tdw).

allisonkaufman.com

ASHI COUTURE

THE SAPPHIRE NECKLACE

Wary of the night, she gently wades her hand into the water, catching fistfuls of the ocean. A sparkle catches her eye. Arising from the mysterious depths, it breaks the surface and touches her hand…a bejeweled marvel, soaked in the colours of the deep ocean and the serene moonlight.

11.25ctw Diamonds and 11.95ctw Oval sapphires

18k White Gold

SKU: AC94004WEVNKSPWG

Price: On Request

Website: www.ashidiamonds.com

Email: couture@ashidiamonds.com

Contact No.: (800) 622-2744

MSRP $2,979

DILAMANI

CONFETTI EMERALD PENDANT Emerald & diamond pendant (PX70152E-200Y)

Our lush green emeralds set in 14k yellow gold in a matte finish for a rich unique look. Finished with a bold paperclip chain. Celebrate with Confetti!

dilamani.com

EPOQUE

YELLOW GOLD DIAMOND FLEXIBLE BRACELET

Yellow gold diamond flexible bracelet, 1.14 ct

epoquejewelry.com

GOSHWARA

GOSSIP’ 3 STONE BLUE TOPAZ AND PERIDOT EMERALD CUT RING

JR0299-BT-PE-Y

Gossip’ 3 Stone Blue Topaz and Peridot Emerald Cut Ring with Diamonds in 18K Yellow Gold. Stone Size: 10 x 8 - 7 x 5 mm. Approx. Stone Wt: (Blue Topaz) 3.91 Cts, (Peridot) 1.49 Cts; (Diamonds) 0.14 Cts. Total Dimension: 14.20 x 20.20 mm

goshwara.com

MSRP $1,170

MSRP $1,290

MSRP $15,900

MSRP $4,200

ALLISON KAUFMAN

SATIN GOLD

W2577

14k satin textured yellow gold fashion ring accented with diamonds. (.40ct tdw).

allisonkaufman.com

ASHI COUTURE

THE EMERALD NECKLACE

“She delicately holds the emerald necklace, as if embracing nature’s verdant charm. Bathed in moonlight, the gem exudes a lush green hue, evoking sunlit meadows and thriving forests. Intricate tendrils intertwine, like vines reaching for the sky, forming a captivating testament to nature’s enduring allure in this bejeweled masterpiece”.

Emerald and Diamond Lariat Necklace

18k Yellow Gold.

SKU: AC94003LEVNKEMYG

Price: On Request

Website: www.ashidiamonds.com

Email: couture@ashidiamonds.com

Contact No.: (800) 622-2744

DILAMANI

HUGGIES

2 row diamond huggy (AE81208D800W)

Burnish set diamond huggy (AE77522D-200Y)

Diamond huggies for every occasion. Whether you’re accessorizing for the everyday or for a night out with friends, we have a diamond huggy for you.

dilamani.com

EPOQUE

PLATINUM OVAL DIAMOND ETERNITY BAND

Platinum oval diamond eternity band, 3.50 cts

epoquejewelry.com

GOSHWARA

GOSSIP’ 2 STONE BLUE TOPAZ AND TANZANITE EARRINGS

JE0576-BTTZY

Gossip’ 2 Stone Blue Topaz and Tanzanite

Earrings with Diamonds in 18K Yellow Gold. Approx Stone Wt: (Blue Topaz) 7.80 Cts & (Tanzanite) 1.66 Cts. Stone Size: 10 x 8 mm and 7 x 5 mm. Approx. Diamonds Wt: 0.42 Cts.Total Dimension: 16.83 x 13.93 mm

goshwara.com

HOT SELLERS

MSRP $64,000

HOT SELLERS

MSRP $7,500

MSRP $5,025

MSRP $1,700

GUMUCHIAN

A VERSATILE POP OF COLOR

Little would you know by looking at these beautiful earrings that you can transform them into 4 different ways! Our “Carousel” Earrings are made in 18kt yellow gold with 2 Oval Emeralds totalling in 4.81ct, 2 Oval Fancy Intense Yellow Diamonds totalling in 0.55ct with 117 Round Diamonds totalling in 1.70ct.

gumuchian.com

JACK ABRAHAM

SUPERB STAR RUBY

Unique 14.63 Cts. Burma Star Ruby (N) with an exquisite entourage of Diamonds =2.91 Cts.

jackabraham.com

JEWELS BY JACOB

ENCHANTING DIAMOND BRACELET

BR779-YGD

Elevate your style with this enchanting diamond bracelet. Crafted with utmost precision, it features 1.84 carats of scintillating diamonds, delicately embraced by a warm foundation of 14k yellow gold. Created for any occasion, whether that be day or night.

jbjacob.com

MSRP $96,000

KABANA

THE ART DECO COLLECTION

Paying homage to the Roaring 20’s, celebrating glamour and luxury, with its timeless appeal our Art Deco Collection is a true showstopper! This stunning ring features 14k yellow gold inlaid with Australian Crystal Opal and finished with .21 cts of bright beautiful full-cut diamonds, all handcrafted in the USA.

kabana.com

MSRP $9,900

LIKA BEHAR

MEDALLION EYE PENDANT MDL-N-120-22GDSAP

22K Gold Medallion Eye Pendant, Diamonds, Blue Sapphire, Single Bail, 15mmGold or two tone chain sold separately, 0.10 ctw d., 0.02 ctw sap(H).

likabehar.com

MSRP $4,745

MSRP $2,420

GUMUCHIAN

THE MOST ROMANTIC EXPRESSION OF LOVE

The “Toi et Moi” or “You and Me” ring is one of our most popular jewelry designs for our most romantic couples. Each ring in our “Spectrum” collection is one of a kind. Our Custom 18kt Yellow Gold rings has a 2.03ct Pear Shape Yellow Diamond with a 1.82ct Pear Shape White Diamond.

gumuchian.com

JACK ABRAHAM

SENSATIONAL SAPPHIRE

Superb 37.52 Cts OV Ceylon Sapphire (H) handcrafted with Diamonds=2.97 Cts.

jackabraham.com

JEWELS BY JACOB

MARVELOUS SAPPHIRE RING

R618-WGS

Splash into this marvelous Sapphire ring set in pure platinum. This ring holds a 1.72ct emerald-cut sapphire at its center with a surround of diamond baguettes and rounds to complete its majestic style.

jbjacob.com

KABANA

THE ANCHOR COLLECTION

A true symbol of hope, love, and stability, this gorgeous pendant is handcrafted in the USA. It features 14K yellow gold, the finest of Lapis Lazuli, and is accented with .25 cts of scintillating full-cut diamonds for the anchor in your life.

kabana.com

LIKA BEHAR

MOON AND STARS MEDALLION PENDANT MDL-N-230-22GD

22K Gold Moon and Stars Medallion Pendant, Diamonds, Single Bail 25mm, 0.05 ctw d.

likabehar.com

MSRP $5,995

HOT SELLERS HOT SELLERS

MSRP $1,374

MSRP $6,249

MSRP $18,620

MARIKA

14KT FLOWER BANGLE

8946

Unique natural designs opens in the center and has a spring hinged center with a safety lock. Set with .55cttw natural diamonds and finished in the special “Marika Propitiatory Finish”. marikadesertgold.com

MSRP $5,500

REMBRANDT CHARMS

PRECIOUS CHARM FOR PRECIOUS MEMORIES

Style # 1893

Style 1893’s “Piece of My Heart” charm is stunning in silver or gold. With prices ranging from $40.00 to $595.00, it’s a heartfelt accessory that’s both sentimental and affordable.

rembrandtcharms.com

SAMUEL B

CLASSIC TWISTED SHANK SEMIMOUNT ENGAGEMENT RING

This classic Semi-Mount Engagement ring is set in 14K white gold with 1.12CT. TW. of pave diamonds expertly set in an elegant twisted shank design winding its way to a 1CT round center stone (not included). All of the diamonds are SI1-SI2, G-H quality.

wholesale.samuelb.com

MSRP $1,483

SMILING ROCKS

BAGUETTE BRIDAL

Smiling Rocks new bridal design studded in lab grown round and baguette diamond with 2ct pear center stone, set in 14K white gold 2.50ctw.

smilingrocks.com

STEVEN ROYCE

GIA CERTIFIED PARAIBA

TOURMALINE RING

Ref.: V312WPAR-1

Unveil the allure of our coveted 1.14ct greenish blue Paraiba Tourmaline ring. Set in exquisite 18k white gold, adorned with 1.141ctw of diamonds, it radiates timeless beauty and sophistication.

stevenroyce.com

MSRP $4,125

UNEEK

VICTORY LAP

BR3002ECEM

Featured in alternating rectangular links are 10 rectangular faceted cut corner emeralds with a combined weight of 9.22 carats. In addition are 10 rectangular emerald cut diamonds weighing 3.15 carats total and surrounding these are 358 round brilliant cut diamonds weighing 2.43 carats. Handcrafted in platinum.

uneek.com

MSRP $20,570

MARIKA

14KT FLEXIBLE CUFF

9016

Handmade with a torched edge finish in the classic “Marika Style” Set with .28cttw simmering diamonds and .80cttw mixed color sapphires

marikadesertgold.com

REMBRANDT CHARMS

CHARMS FOR ALL SEASONS

Style # 1980

Style #1980 is a sunflower charm available in silver or gold. Priced from $24.50 to $250.00, it captures the beauty of nature, making it a delightful addition to any charm bracelet.

rembrandtcharms.com

SAMUEL B

TRENDY ROUND & EMERALD CUT CHEVRON BAND

This trendy Chevron Band is set in 14K white gold with 1/4CT. TW. of pave round diamonds and channel set emerald cut diamonds. All of the diamonds are SI1SI2, G-H quality.

wholesale.samuelb.com

SMILING ROCKS

FRAME NECKLACE

Introducing Smiling Rocks new Frame collection featuring trending paper clip chain with solitaire lab grown diamond 1ct oval in 14K Yellow Gold.

smilingrocks.com

STEVEN ROYCE

GIA CERTIFIED PARAIBA

TOURMALINE RING

Ref.: SJ700WPAR-2

An enchanting three-stone ring with a 1.13ct green-blue Paraiba Tourmaline gem in an 18k white gold setting. Enhance by 0.33ctw Cadillac trapezoid diamonds, this masterpiece exudes timeless elegance.

stevenroyce.com

UNEEK

EXPONENTIAL RARITY R074

Center stage, a Fancy Intense Green, Radiant cut diamond (1.63CTW VS1) measuring 6.75x5.85x4.16 mm deep. Followed by round brilliant cut diamonds: 36 Fancy Purplish-Pink (0.25 CTW), 68 White (0.88 CTW), and 8 angled pear shaped (1.12 CTW VS/GH). Crafted in Platinum, 18KRG.

uneek.com

HOT SELLERS ADVERTISERS

MSRP $1,775

UPMR

REDEFINING INNOVATION

When it comes to quality, we set the standard for jewelry products. Offering a wide variety from jewelry alloys to karated grain, cadmium-free solders to sheet & plate, wire & sizing stock to bullion, our products can be found in the largest jewelry manufacturing facilities around the world. A global supplier, with customers & distributions in over 22 countries, for the manufacturing of Gold, Silver, Platinum & Palladium products.

unitedpmr.com

VLORA

STARBURST DIAMOND AND BEZEL PENDANT NECKLACE

VP60734YG

Diamond and 14KT yellow gold starburst pendant necklace from the Amuleta collection. The collection represents symbolic charms to cherish offering luck, protection, and elegantly capturing the true essence of who you are.

vlorajewelry.com

MSRP $2,200

UPMR

REDEFINING RESPONSIBILITY

Located in Alden, NY, all of our products are Made in America with 100% recycled gold, silver, platinum & palladium from jewelry scrap & manufacturing byproducts. We are certified by the SCS GLOBAL SERVICES for 100% Recycled Gold, Silver, Platinum & Palladium. We are certified as a Conformant Smelter by the RESPONSIBLE MINERALS INITIATIVE. Our gold is COMEX APPROVED. We are a certified member of the RESPONSIBLE JEWELRY COUNCIL.

unitedpmr.com

VLORA

SAPPHIRE AND DIAMOND

BAGUETTE PENDANT NECKLACE

VP60776SWG

Blue sapphire and diamond baguette pendant necklace in 14KT white gold from the Adella collection. A sophisticated jewelry wardrobe classic that highlights moments big and small.

vlorajewelry.com

GOSHWARA..................................................................................................PAGE 21

GUMUCHIAN................................................................................................PAGES 6-7

ABRAHAM ......................PAGE 3 JEWELS BY JACOB..............................................................................PAGES 8-9

.............................................................................................................PAGE 33 LASHBROOK ...................................PAGE 68-INSIDE BACK COVER

MCGWIRE & ASSOCIATES.....................................PAGES 50-51 LIKA BEHAR COLLECTION...........................................................PAGES 10-11 LUXURY DISPLAY GROUP............................................................PAGES 26-27, 48-49 MALAKAN ..........................................PAGE 43

MARIKA DESERT GOLD...................................................................PAGE 23 REMBRANDT CHARMS ....PAGES 28-29

SAMUEL B/EVERSPARK ...BACK COVER SMILING ROCKS.......................................................................................INSIDE FRONT COVER

STEVEN ROYCE.........................................................................................PAGE 19

UNEEK .....................................................PAGES 4-5

UNITED PRECIOUS METALS REFINING........................PAGE 45

VLORA...................................................................................................................PAGE 17