2014
Guyana Marketing Corporation: Annual Report GUYANA SHOP Promotional Activities The year 2014 brought much anticipated excitement to the Management and Staff of the Guyana Shop. Since its reopening in October 2012, the Guyana Shop has undertaken several
initiatives
to
ensure
that
they
assiduously promote the consumption of locally manufactured products. In so doing, the Guyana Marketing Corporation through the Guyana Shop organized several Promotional Events throughout 2014, two of which were
Figure 32: Coconut Exposition
product specific, that is, the Second Annual Coconut Exposition and a Cassava Exposition. The respective agro-processors were only allowed to showcase products manufactured from coconuts and cassava. Promotional Events were held to coincide with holidays such as Phagwah, Independence and Emancipation. Agro-processors were invited to showcase their products outside the Guyana Shop. Additionally, Manufacturers such as Pomeroon Oil Mill Inc., Namilco, Pandama Winery, Inava Inc, Umami Inc. and Jet‟s Enterprise were invited on different occasions to participate in the Guyana Shop‟s „Tasting and Sampling‟ Events where patrons were given free samples of the products. On one such occasion, Pandama Winery used the opportunity to introduce its new Jackfruit flavoured wine. Furthermore, the Guyana Shop in collaboration with Partners of The Americas hosted an event at The Guyana Marketing Corporation‟s Robb Street location. The initiative was aimed at raising the awareness of Hydroponic farming in Guyana. In a bid to continue promoting the consumption of locally manufactured commodities, the
Figure 33: Event to Raise Awareness of Hydroponic Farming
| Guyana Shop
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